ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 529.923	302.081 401.437	78.208 106.897	14.117 20.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.75 %	19.83 % 20.17 %	3.58 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 40882	24204 32035	5178 7295	980 1458	79.72 % 78.36 %	17.05 % 17.84 %	3.23 % 3.57 %
Elektronics	30287 40212	23385 30791	5902 7802	1000 1520	77.21 % 76.57 %	19.49 % 19.40 %	3.30 % 3.78 %
Entertainment	30255 40358	23092 30619	6045 8159	1118 1482	76.32 % 75.87 %	19.98 % 20.22 %	3.70 % 3.67 %
Cosmetics & Beauty	30425 41115	23232 31004	6099 8377	1094 1630	76.36 % 75.41 %	20.05 % 20.37 %	3.60 % 3.96 %
Food & Drink	30373 41033	24085 32175	5283 7350	1005 1433	79.30 % 78.41 %	17.39 % 17.91 %	3.31 % 3.49 %
Home & Garden	30268 40847	24131 32049	5167 7253	970 1487	79.72 % 78.46 %	17.07 % 17.76 %	3.20 % 3.64 %
Finance	30282 41240	22132 29945	6922 9418	1228 1784	73.09 % 72.61 %	22.86 % 22.84 %	4.06 % 4.33 %
Health	30386 40960	22511 30150	6731 9108	1144 1637	74.08 % 73.61 %	22.15 % 22.24 %	3.76 % 4.00 %
Pets	30515 40723	24072 31590	5436 7570	1007 1488	78.89 % 77.57 %	17.81 % 18.59 %	3.30 % 3.65 %
Sport & Fitness	30484 40763	23007 30398	6312 8671	1165 1623	75.47 % 74.57 %	20.71 % 21.27 %	3.82 % 3.98 %
Job & Career	30364 40862	22710 30198	6456 8910	1198 1699	74.79 % 73.90 %	21.26 % 21.81 %	3.95 % 4.16 %
Dating	30301 40360	21762 28979	7322 9526	1217 1793	71.82 % 71.80 %	24.16 % 23.60 %	4.02 % 4.44 %
Other	30104 40568	23758 31504	5355 7458	991 1524	78.92 % 77.66 %	17.79 % 18.38 %	3.29 % 3.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 49736	28873 35869	8892 11595	1517 2204	73.50 % 72.12 %	22.64 % 23.31 %	3.86 % 4.43 %
Outlook Mail	38997 50211	28821 36834	8633 11192	1543 2077	73.91 % 73.36 %	22.14 % 22.29 %	3.96 % 4.14 %
Yahoo Mail	40103 49805	30633 37470	8046 10271	1424 2001	76.39 % 75.23 %	20.06 % 20.62 %	3.55 % 4.02 %
AOL Mail	39425 49621	30059 37342	7908 10245	1458 1953	76.24 % 75.25 %	20.06 % 20.65 %	3.70 % 3.94 %
Mail.com	38624 49893	30060 38095	7211 9822	1353 1908	77.83 % 76.35 %	18.67 % 19.69 %	3.50 % 3.82 %
Yandex Mail	38821 49421	29129 36614	8168 10690	1524 2025	75.03 % 74.09 %	21.04 % 21.63 %	3.93 % 4.10 %
GMX Mail	39819 50154	30627 38411	7798 9895	1394 1767	76.92 % 76.59 %	19.58 % 19.73 %	3.50 % 3.52 %
Zoho Mail	40117 49669	31303 38477	7430 9324	1384 1790	78.03 % 77.47 %	18.52 % 18.77 %	3.45 % 3.60 %
ProtonMail	39371 49933	30858 38724	7262 9440	1251 1708	78.38 % 77.55 %	18.45 % 18.91 %	3.18 % 3.42 %
Custom Mail	39847 50051	31718 39241	6860 8983	1269 1763	79.60 % 78.40 %	17.22 % 17.95 %	3.18 % 3.52 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.