ConvertKit and MailerLite Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and MailerLite is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for MailerLite.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 540.132	302.081 409.890	78.208 108.635	14.117 20.807

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats MailerLite in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.89 %	19.83 % 20.11 %	3.58 % 3.85 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 41664	24204 32680	5178 7435	980 1473	79.72 % 78.44 %	17.05 % 17.85 %	3.23 % 3.54 %
Elektronics	30287 40972	23385 31417	5902 7938	1000 1540	77.21 % 76.68 %	19.49 % 19.37 %	3.30 % 3.76 %
Entertainment	30255 41114	23092 31243	6045 8288	1118 1499	76.32 % 75.99 %	19.98 % 20.16 %	3.70 % 3.65 %
Cosmetics & Beauty	30425 41834	23232 31598	6099 8501	1094 1648	76.36 % 75.53 %	20.05 % 20.32 %	3.60 % 3.94 %
Food & Drink	30373 41882	24085 32881	5283 7488	1005 1456	79.30 % 78.51 %	17.39 % 17.88 %	3.31 % 3.48 %
Home & Garden	30268 41591	24131 32675	5167 7378	970 1504	79.72 % 78.56 %	17.07 % 17.74 %	3.20 % 3.62 %
Finance	30282 41990	22132 30571	6922 9546	1228 1802	73.09 % 72.81 %	22.86 % 22.73 %	4.06 % 4.29 %
Health	30386 41789	22511 30833	6731 9245	1144 1656	74.08 % 73.78 %	22.15 % 22.12 %	3.76 % 3.96 %
Pets	30515 41593	24072 32313	5436 7714	1007 1511	78.89 % 77.69 %	17.81 % 18.55 %	3.30 % 3.63 %
Sport & Fitness	30484 41551	23007 31058	6312 8801	1165 1641	75.47 % 74.75 %	20.71 % 21.18 %	3.82 % 3.95 %
Job & Career	30364 41663	22710 30858	6456 9048	1198 1720	74.79 % 74.07 %	21.26 % 21.72 %	3.95 % 4.13 %
Dating	30301 41150	21762 29619	7322 9665	1217 1814	71.82 % 71.98 %	24.16 % 23.49 %	4.02 % 4.41 %
Other	30104 41339	23758 32144	5355 7588	991 1543	78.92 % 77.76 %	17.79 % 18.36 %	3.29 % 3.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than MailerLite.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 50502	28873 36492	8892 11724	1517 2224	73.50 % 72.26 %	22.64 % 23.21 %	3.86 % 4.40 %
Outlook Mail	38997 50961	28821 37461	8633 11327	1543 2094	73.91 % 73.51 %	22.14 % 22.23 %	3.96 % 4.11 %
Yahoo Mail	40103 50638	30633 38160	8046 10406	1424 2022	76.39 % 75.36 %	20.06 % 20.55 %	3.55 % 3.99 %
AOL Mail	39425 50479	30059 38048	7908 10387	1458 1975	76.24 % 75.37 %	20.06 % 20.58 %	3.70 % 3.91 %
Mail.com	38624 50617	30060 38682	7211 9947	1353 1926	77.83 % 76.42 %	18.67 % 19.65 %	3.50 % 3.81 %
Yandex Mail	38821 50192	29129 37254	8168 10815	1524 2043	75.03 % 74.22 %	21.04 % 21.55 %	3.93 % 4.07 %
GMX Mail	39819 50901	30627 39034	7798 10013	1394 1786	76.92 % 76.69 %	19.58 % 19.67 %	3.50 % 3.51 %
Zoho Mail	40117 50518	31303 39176	7430 9475	1384 1810	78.03 % 77.55 %	18.52 % 18.76 %	3.45 % 3.58 %
ProtonMail	39371 50766	30858 39431	7262 9586	1251 1729	78.38 % 77.67 %	18.45 % 18.88 %	3.18 % 3.41 %
Custom Mail	39847 50779	31718 39836	6860 9103	1269 1780	79.60 % 78.45 %	17.22 % 17.93 %	3.18 % 3.51 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.