ConvertKit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 147.018	302.081 120.269	78.208 20.997	14.117 4.850

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 81.81 %	19.83 % 14.28 %	3.58 % 3.30 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 11146	24204 9325	5178 1411	980 336	79.72 % 83.66 %	17.05 % 12.66 %	3.23 % 3.01 %
Elektronics	30287 11588	23385 9575	5902 1576	1000 363	77.21 % 82.63 %	19.49 % 13.60 %	3.30 % 3.13 %
Entertainment	30255 11484	23092 9388	6045 1642	1118 378	76.32 % 81.75 %	19.98 % 14.30 %	3.70 % 3.29 %
Cosmetics & Beauty	30425 11348	23232 9260	6099 1606	1094 386	76.36 % 81.60 %	20.05 % 14.15 %	3.60 % 3.40 %
Food & Drink	30373 11297	24085 9432	5283 1480	1005 336	79.30 % 83.49 %	17.39 % 13.10 %	3.31 % 2.97 %
Home & Garden	30268 11225	24131 9338	5167 1469	970 366	79.72 % 83.19 %	17.07 % 13.09 %	3.20 % 3.26 %
Finance	30282 11110	22132 8916	6922 1770	1228 403	73.09 % 80.25 %	22.86 % 15.93 %	4.06 % 3.63 %
Health	30386 11143	22511 9015	6731 1671	1144 359	74.08 % 80.90 %	22.15 % 15.00 %	3.76 % 3.22 %
Pets	30515 11190	24072 9294	5436 1508	1007 313	78.89 % 83.06 %	17.81 % 13.48 %	3.30 % 2.80 %
Sport & Fitness	30484 11415	23007 9211	6312 1734	1165 396	75.47 % 80.69 %	20.71 % 15.19 %	3.82 % 3.47 %
Job & Career	30364 11418	22710 9079	6456 1796	1198 450	74.79 % 79.51 %	21.26 % 15.73 %	3.95 % 3.94 %
Dating	30301 11134	21762 8901	7322 1754	1217 410	71.82 % 79.94 %	24.16 % 15.75 %	4.02 % 3.68 %
Other	30104 11520	23758 9535	5355 1580	991 354	78.92 % 82.77 %	17.79 % 13.72 %	3.29 % 3.07 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 11410	28873 8852	8892 2006	1517 478	73.50 % 77.58 %	22.64 % 17.58 %	3.86 % 4.19 %
Outlook Mail	38997 11537	28821 9245	8633 1762	1543 436	73.91 % 80.13 %	22.14 % 15.27 %	3.96 % 3.78 %
Yahoo Mail	40103 11116	30633 9021	8046 1602	1424 379	76.39 % 81.15 %	20.06 % 14.41 %	3.55 % 3.41 %
AOL Mail	39425 11233	30059 9160	7908 1621	1458 366	76.24 % 81.55 %	20.06 % 14.43 %	3.70 % 3.26 %
Mail.com	38624 11347	30060 9327	7211 1565	1353 373	77.83 % 82.20 %	18.67 % 13.79 %	3.50 % 3.29 %
Yandex Mail	38821 11391	29129 9175	8168 1763	1524 408	75.03 % 80.55 %	21.04 % 15.48 %	3.93 % 3.58 %
GMX Mail	39819 11195	30627 9349	7798 1483	1394 313	76.92 % 83.51 %	19.58 % 13.25 %	3.50 % 2.80 %
Zoho Mail	40117 11426	31303 9485	7430 1542	1384 346	78.03 % 83.01 %	18.52 % 13.50 %	3.45 % 3.03 %
ProtonMail	39371 11352	30858 9506	7262 1434	1251 339	78.38 % 83.74 %	18.45 % 12.63 %	3.18 % 2.99 %
Custom Mail	39847 11100	31718 9300	6860 1381	1269 322	79.60 % 83.78 %	17.22 % 12.44 %	3.18 % 2.90 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.