ConvertKit and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 179.524	302.081 145.048	78.208 27.936	14.117 5.638

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 80.80 %	19.83 % 15.56 %	3.58 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 13706	24204 11304	5178 1937	980 391	79.72 % 82.47 %	17.05 % 14.13 %	3.23 % 2.85 %
Elektronics	30287 14123	23385 11527	5902 2090	1000 432	77.21 % 81.62 %	19.49 % 14.80 %	3.30 % 3.06 %
Entertainment	30255 13978	23092 11284	6045 2180	1118 438	76.32 % 80.73 %	19.98 % 15.60 %	3.70 % 3.13 %
Cosmetics & Beauty	30425 13894	23232 11216	6099 2137	1094 445	76.36 % 80.73 %	20.05 % 15.38 %	3.60 % 3.20 %
Food & Drink	30373 13755	24085 11310	5283 1994	1005 402	79.30 % 82.22 %	17.39 % 14.50 %	3.31 % 2.92 %
Home & Garden	30268 13815	24131 11299	5167 2040	970 424	79.72 % 81.79 %	17.07 % 14.77 %	3.20 % 3.07 %
Finance	30282 13596	22132 10930	6922 2180	1228 465	73.09 % 80.39 %	22.86 % 16.03 %	4.06 % 3.42 %
Health	30386 13665	22511 11006	6731 2141	1144 420	74.08 % 80.54 %	22.15 % 15.67 %	3.76 % 3.07 %
Pets	30515 13725	24072 11184	5436 2087	1007 379	78.89 % 81.49 %	17.81 % 15.21 %	3.30 % 2.76 %
Sport & Fitness	30484 13909	23007 11097	6312 2282	1165 456	75.47 % 79.78 %	20.71 % 16.41 %	3.82 % 3.28 %
Job & Career	30364 13733	22710 10761	6456 2378	1198 501	74.79 % 78.36 %	21.26 % 17.32 %	3.95 % 3.65 %
Dating	30301 13502	21762 10593	7322 2371	1217 469	71.82 % 78.46 %	24.16 % 17.56 %	4.02 % 3.47 %
Other	30104 14123	23758 11537	5355 2119	991 416	78.92 % 81.69 %	17.79 % 15.00 %	3.29 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 13842	28873 10612	8892 2618	1517 538	73.50 % 76.67 %	22.64 % 18.91 %	3.86 % 3.89 %
Outlook Mail	38997 13884	28821 10981	8633 2313	1543 496	73.91 % 79.09 %	22.14 % 16.66 %	3.96 % 3.57 %
Yahoo Mail	40103 13397	30633 10721	8046 2126	1424 436	76.39 % 80.03 %	20.06 % 15.87 %	3.55 % 3.25 %
AOL Mail	39425 13431	30059 10826	7908 2102	1458 417	76.24 % 80.60 %	20.06 % 15.65 %	3.70 % 3.10 %
Mail.com	38624 13560	30060 11056	7211 1993	1353 429	77.83 % 81.53 %	18.67 % 14.70 %	3.50 % 3.16 %
Yandex Mail	38821 13731	29129 10954	8168 2273	1524 459	75.03 % 79.78 %	21.04 % 16.55 %	3.93 % 3.34 %
GMX Mail	39819 13521	30627 11080	7798 2022	1394 369	76.92 % 81.95 %	19.58 % 14.95 %	3.50 % 2.73 %
Zoho Mail	40117 13701	31303 11238	7430 2004	1384 406	78.03 % 82.02 %	18.52 % 14.63 %	3.45 % 2.96 %
ProtonMail	39371 13634	30858 11280	7262 1889	1251 392	78.38 % 82.73 %	18.45 % 13.86 %	3.18 % 2.88 %
Custom Mail	39847 13474	31718 11193	6860 1809	1269 375	79.60 % 83.07 %	17.22 % 13.43 %	3.18 % 2.78 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.