ConvertKit and Mailjet Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and Mailjet is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailjet than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 539.329	302.081 431.707	78.208 91.337	14.117 15.975

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailjet beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 80.05 %	19.83 % 16.94 %	3.58 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailjet is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 41300	24204 34265	5178 5937	980 1101	79.72 % 82.97 %	17.05 % 14.38 %	3.23 % 2.67 %
Elektronics	30287 41554	23385 33581	5902 6812	1000 1143	77.21 % 80.81 %	19.49 % 16.39 %	3.30 % 2.75 %
Entertainment	30255 41068	23092 32862	6045 6994	1118 1183	76.32 % 80.02 %	19.98 % 17.03 %	3.70 % 2.88 %
Cosmetics & Beauty	30425 41667	23232 33321	6099 7084	1094 1242	76.36 % 79.97 %	20.05 % 17.00 %	3.60 % 2.98 %
Food & Drink	30373 41290	24085 34103	5283 6087	1005 1085	79.30 % 82.59 %	17.39 % 14.74 %	3.31 % 2.63 %
Home & Garden	30268 41433	24131 34260	5167 6070	970 1054	79.72 % 82.69 %	17.07 % 14.65 %	3.20 % 2.54 %
Finance	30282 41578	22132 31993	6922 8141	1228 1421	73.09 % 76.95 %	22.86 % 19.58 %	4.06 % 3.42 %
Health	30386 41572	22511 32308	6731 7863	1144 1346	74.08 % 77.72 %	22.15 % 18.91 %	3.76 % 3.24 %
Pets	30515 41522	24072 34067	5436 6331	1007 1125	78.89 % 82.05 %	17.81 % 15.25 %	3.30 % 2.71 %
Sport & Fitness	30484 41413	23007 32823	6312 7310	1165 1261	75.47 % 79.26 %	20.71 % 17.65 %	3.82 % 3.04 %
Job & Career	30364 41684	22710 32474	6456 7756	1198 1429	74.79 % 77.91 %	21.26 % 18.61 %	3.95 % 3.43 %
Dating	30301 41286	21762 31347	7322 8478	1217 1417	71.82 % 75.93 %	24.16 % 20.53 %	4.02 % 3.43 %
Other	30104 41962	23758 34303	5355 6474	991 1168	78.92 % 81.75 %	17.79 % 15.43 %	3.29 % 2.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailjet is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 50301	28873 38512	8892 10052	1517 1714	73.50 % 76.56 %	22.64 % 19.98 %	3.86 % 3.41 %
Outlook Mail	38997 50594	28821 39168	8633 9719	1543 1660	73.91 % 77.42 %	22.14 % 19.21 %	3.96 % 3.28 %
Yahoo Mail	40103 49984	30633 39844	8046 8650	1424 1501	76.39 % 79.71 %	20.06 % 17.31 %	3.55 % 3.00 %
AOL Mail	39425 50640	30059 40259	7908 8803	1458 1545	76.24 % 79.50 %	20.06 % 17.38 %	3.70 % 3.05 %
Mail.com	38624 50720	30060 41004	7211 8276	1353 1396	77.83 % 80.84 %	18.67 % 16.32 %	3.50 % 2.75 %
Yandex Mail	38821 50699	29129 39591	8168 9381	1524 1723	75.03 % 78.09 %	21.04 % 18.50 %	3.93 % 3.40 %
GMX Mail	39819 51133	30627 41193	7798 8550	1394 1378	76.92 % 80.56 %	19.58 % 16.72 %	3.50 % 2.69 %
Zoho Mail	40117 49895	31303 40687	7430 7800	1384 1378	78.03 % 81.55 %	18.52 % 15.63 %	3.45 % 2.76 %
ProtonMail	39371 51098	30858 41714	7262 8013	1251 1335	78.38 % 81.64 %	18.45 % 15.68 %	3.18 % 2.61 %
Custom Mail	39847 50650	31718 41737	6860 7563	1269 1345	79.60 % 82.40 %	17.22 % 14.93 %	3.18 % 2.66 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.