ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 541.810	302.081 410.419	78.208 111.346	14.117 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.75 %	19.83 % 20.55 %	3.58 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 42038	24204 32868	5178 7703	980 1505	79.72 % 78.19 %	17.05 % 18.32 %	3.23 % 3.58 %
Elektronics	30287 41748	23385 31892	5902 8361	1000 1539	77.21 % 76.39 %	19.49 % 20.03 %	3.30 % 3.69 %
Entertainment	30255 42303	23092 31937	6045 8832	1118 1592	76.32 % 75.50 %	19.98 % 20.88 %	3.70 % 3.76 %
Cosmetics & Beauty	30425 41262	23232 31230	6099 8448	1094 1628	76.36 % 75.69 %	20.05 % 20.47 %	3.60 % 3.95 %
Food & Drink	30373 41435	24085 32434	5283 7551	1005 1477	79.30 % 78.28 %	17.39 % 18.22 %	3.31 % 3.56 %
Home & Garden	30268 41564	24131 32591	5167 7599	970 1437	79.72 % 78.41 %	17.07 % 18.28 %	3.20 % 3.46 %
Finance	30282 41551	22132 30351	6922 9606	1228 1622	73.09 % 73.05 %	22.86 % 23.12 %	4.06 % 3.90 %
Health	30386 41572	22511 30670	6731 9342	1144 1627	74.08 % 73.78 %	22.15 % 22.47 %	3.76 % 3.91 %
Pets	30515 42038	24072 32602	5436 7946	1007 1576	78.89 % 77.55 %	17.81 % 18.90 %	3.30 % 3.75 %
Sport & Fitness	30484 41365	23007 30906	6312 8800	1165 1730	75.47 % 74.72 %	20.71 % 21.27 %	3.82 % 4.18 %
Job & Career	30364 41475	22710 30651	6456 9159	1198 1703	74.79 % 73.90 %	21.26 % 22.08 %	3.95 % 4.11 %
Dating	30301 41798	21762 30029	7322 10051	1217 1767	71.82 % 71.84 %	24.16 % 24.05 %	4.02 % 4.23 %
Other	30104 41661	23758 32258	5355 7948	991 1472	78.92 % 77.43 %	17.79 % 19.08 %	3.29 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 51489	28873 37163	8892 12256	1517 2103	73.50 % 72.18 %	22.64 % 23.80 %	3.86 % 4.08 %
Outlook Mail	38997 50773	28821 37212	8633 11524	1543 2102	73.91 % 73.29 %	22.14 % 22.70 %	3.96 % 4.14 %
Yahoo Mail	40103 50569	30633 38124	8046 10555	1424 1933	76.39 % 75.39 %	20.06 % 20.87 %	3.55 % 3.82 %
AOL Mail	39425 50865	30059 38277	7908 10627	1458 2009	76.24 % 75.25 %	20.06 % 20.89 %	3.70 % 3.95 %
Mail.com	38624 50802	30060 38870	7211 10061	1353 1894	77.83 % 76.51 %	18.67 % 19.80 %	3.50 % 3.73 %
Yandex Mail	38821 51067	29129 37826	8168 11264	1524 2025	75.03 % 74.07 %	21.04 % 22.06 %	3.93 % 3.97 %
GMX Mail	39819 50545	30627 38575	7798 10188	1394 1834	76.92 % 76.32 %	19.58 % 20.16 %	3.50 % 3.63 %
Zoho Mail	40117 50956	31303 39466	7430 9761	1384 1791	78.03 % 77.45 %	18.52 % 19.16 %	3.45 % 3.51 %
ProtonMail	39371 50251	30858 38938	7262 9596	1251 1754	78.38 % 77.49 %	18.45 % 19.10 %	3.18 % 3.49 %
Custom Mail	39847 50579	31718 39520	6860 9312	1269 1788	79.60 % 78.14 %	17.22 % 18.41 %	3.18 % 3.54 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.