ConvertKit and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of ConvertKit and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ConvertKit than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.406 531.681	302.081 402.190	78.208 109.385	14.117 20.424

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ConvertKit beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.59 % 75.64 %	19.83 % 20.57 %	3.58 % 3.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ConvertKit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30362 41337	24204 32287	5178 7568	980 1487	79.72 % 78.11 %	17.05 % 18.31 %	3.23 % 3.60 %
Elektronics	30287 41011	23385 31288	5902 8229	1000 1521	77.21 % 76.29 %	19.49 % 20.07 %	3.30 % 3.71 %
Entertainment	30255 41493	23092 31274	6045 8681	1118 1573	76.32 % 75.37 %	19.98 % 20.92 %	3.70 % 3.79 %
Cosmetics & Beauty	30425 40441	23232 30571	6099 8302	1094 1608	76.36 % 75.59 %	20.05 % 20.53 %	3.60 % 3.98 %
Food & Drink	30373 40592	24085 31751	5283 7382	1005 1457	79.30 % 78.22 %	17.39 % 18.19 %	3.31 % 3.59 %
Home & Garden	30268 40756	24131 31942	5167 7426	970 1416	79.72 % 78.37 %	17.07 % 18.22 %	3.20 % 3.47 %
Finance	30282 40750	22132 29707	6922 9452	1228 1602	73.09 % 72.90 %	22.86 % 23.20 %	4.06 % 3.93 %
Health	30386 40813	22511 30066	6731 9185	1144 1609	74.08 % 73.67 %	22.15 % 22.51 %	3.76 % 3.94 %
Pets	30515 41198	24072 31915	5436 7780	1007 1554	78.89 % 77.47 %	17.81 % 18.88 %	3.30 % 3.77 %
Sport & Fitness	30484 40590	23007 30266	6312 8640	1165 1710	75.47 % 74.57 %	20.71 % 21.29 %	3.82 % 4.21 %
Job & Career	30364 40735	22710 30048	6456 9013	1198 1686	74.79 % 73.76 %	21.26 % 22.13 %	3.95 % 4.14 %
Dating	30301 41007	21762 29390	7322 9909	1217 1747	71.82 % 71.67 %	24.16 % 24.16 %	4.02 % 4.26 %
Other	30104 40958	23758 31685	5355 7818	991 1454	78.92 % 77.36 %	17.79 % 19.09 %	3.29 % 3.55 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ConvertKit is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39282 50717	28873 36543	8892 12106	1517 2083	73.50 % 72.05 %	22.64 % 23.87 %	3.86 % 4.11 %
Outlook Mail	38997 50084	28821 36654	8633 11381	1543 2085	73.91 % 73.19 %	22.14 % 22.72 %	3.96 % 4.16 %
Yahoo Mail	40103 49769	30633 37477	8046 10399	1424 1911	76.39 % 75.30 %	20.06 % 20.89 %	3.55 % 3.84 %
AOL Mail	39425 50026	30059 37591	7908 10453	1458 1991	76.24 % 75.14 %	20.06 % 20.90 %	3.70 % 3.98 %
Mail.com	38624 49969	30060 38188	7211 9913	1353 1872	77.83 % 76.42 %	18.67 % 19.84 %	3.50 % 3.75 %
Yandex Mail	38821 50317	29129 37226	8168 11122	1524 2005	75.03 % 73.98 %	21.04 % 22.10 %	3.93 % 3.98 %
GMX Mail	39819 49739	30627 37919	7798 10040	1394 1814	76.92 % 76.24 %	19.58 % 20.19 %	3.50 % 3.65 %
Zoho Mail	40117 50111	31303 38776	7430 9589	1384 1771	78.03 % 77.38 %	18.52 % 19.14 %	3.45 % 3.53 %
ProtonMail	39371 49459	30858 38288	7262 9454	1251 1733	78.38 % 77.41 %	18.45 % 19.11 %	3.18 % 3.50 %
Custom Mail	39847 49876	31718 38948	6860 9180	1269 1773	79.60 % 78.09 %	17.22 % 18.41 %	3.18 % 3.55 %

Compare ConvertKit with other providers

Compare the email deliverability of ConvertKit with other providers.