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Benchmark Email and CampaignMonitor Email Deliverability Comparison

  Benchmark Email
  CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.420
  182.101
  125.836
  135.989
  49.997
  42.048
  6.587
  4.064

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  68.98 %
  74.68 %
  27.41 %
  23.09 %
  3.61 %
  2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13988
  13763
  10194
  10819
  3298
  2668
  496
  276
  72.88 %
  78.61 %
  23.58 %
  19.39 %
  3.55 %
  2.01 %
Elektronics
  14434
  14092
  9931
  10544
  3989
  3237
  514
  311
  68.80 %
  74.82 %
  27.64 %
  22.97 %
  3.56 %
  2.21 %
Entertainment
  13591
  14050
  9379
  10477
  3723
  3280
  489
  293
  69.01 %
  74.57 %
  27.39 %
  23.35 %
  3.60 %
  2.09 %
Cosmetics & Beauty
  13994
  14243
  9645
  10547
  3856
  3369
  493
  327
  68.92 %
  74.05 %
  27.55 %
  23.65 %
  3.52 %
  2.30 %
Food & Drink
  14149
  14421
  10303
  11294
  3358
  2831
  488
  296
  72.82 %
  78.32 %
  23.73 %
  19.63 %
  3.45 %
  2.05 %
Home & Garden
  14010
  13927
  10240
  10966
  3311
  2691
  459
  270
  73.09 %
  78.74 %
  23.63 %
  19.32 %
  3.28 %
  1.94 %
Finance
  14093
  13845
  9072
  9753
  4480
  3754
  541
  338
  64.37 %
  70.44 %
  31.79 %
  27.11 %
  3.84 %
  2.44 %
Health
  14682
  14042
  9546
  9922
  4600
  3775
  536
  345
  65.02 %
  70.66 %
  31.33 %
  26.88 %
  3.65 %
  2.46 %
Pets
  13996
  13993
  10100
  10884
  3399
  2797
  497
  312
  72.16 %
  77.78 %
  24.29 %
  19.99 %
  3.55 %
  2.23 %
Sport & Fitness
  13521
  13917
  9253
  10290
  3761
  3286
  507
  341
  68.43 %
  73.94 %
  27.82 %
  23.61 %
  3.75 %
  2.45 %
Job & Career
  14175
  13792
  9566
  10128
  4037
  3328
  572
  336
  67.49 %
  73.43 %
  28.48 %
  24.13 %
  4.04 %
  2.44 %
Dating
  13690
  14031
  8426
  9436
  4766
  4273
  498
  322
  61.55 %
  67.25 %
  34.81 %
  30.45 %
  3.64 %
  2.29 %
Other
  14097
  13985
  10181
  10929
  3419
  2759
  497
  297
  72.22 %
  78.15 %
  24.25 %
  19.73 %
  3.53 %
  2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  17990
  18601
  11673
  13032
  5628
  5133
  689
  436
  64.89 %
  70.06 %
  31.28 %
  27.60 %
  3.83 %
  2.34 %
Outlook Mail
  18794
  17957
  12314
  12927
  5752
  4628
  728
  402
  65.52 %
  71.99 %
  30.61 %
  25.77 %
  3.87 %
  2.24 %
Yahoo Mail
  18090
  18328
  12614
  13761
  4829
  4143
  647
  424
  69.73 %
  75.08 %
  26.69 %
  22.60 %
  3.58 %
  2.31 %
AOL Mail
  18316
  18261
  12726
  13757
  4927
  4086
  663
  418
  69.48 %
  75.34 %
  26.90 %
  22.38 %
  3.62 %
  2.29 %
Mail.com
  18409
  17980
  12987
  13735
  4771
  3838
  651
  407
  70.55 %
  76.39 %
  25.92 %
  21.35 %
  3.54 %
  2.26 %
Yandex Mail
  18280
  18247
  12386
  13396
  5220
  4407
  674
  444
  67.76 %
  73.41 %
  28.56 %
  24.15 %
  3.69 %
  2.43 %
GMX Mail
  18371
  17900
  12571
  13288
  5174
  4218
  626
  394
  68.43 %
  74.23 %
  28.16 %
  23.56 %
  3.41 %
  2.20 %
Zoho Mail
  18098
  18531
  12855
  14185
  4601
  3960
  642
  386
  71.03 %
  76.55 %
  25.42 %
  21.37 %
  3.55 %
  2.08 %
ProtonMail
  18012
  18598
  12599
  14051
  4778
  4151
  635
  396
  69.95 %
  75.55 %
  26.53 %
  22.32 %
  3.53 %
  2.13 %
Custom Mail
  18060
  17698
  13111
  13857
  4317
  3484
  632
  357
  72.60 %
  78.30 %
  23.90 %
  19.69 %
  3.50 %
  2.02 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.