Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.707 353.003	264.242 280.648	75.824 62.530	13.641 9.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.71 % 79.50 %	21.44 % 17.71 %	3.86 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27115 27000	21106 22362	5025 3993	984 645	77.84 % 82.82 %	18.53 % 14.79 %	3.63 % 2.39 %
Elektronics	27543 27330	20621 21920	5863 4701	1059 709	74.87 % 80.20 %	21.29 % 17.20 %	3.84 % 2.59 %
Entertainment	26700 27364	19989 21754	5706 4891	1005 719	74.87 % 79.50 %	21.37 % 17.87 %	3.76 % 2.63 %
Cosmetics & Beauty	26913 27357	20058 21634	5790 4949	1065 774	74.53 % 79.08 %	21.51 % 18.09 %	3.96 % 2.83 %
Food & Drink	27192 27544	21162 22708	5075 4147	955 689	77.82 % 82.44 %	18.66 % 15.06 %	3.51 % 2.50 %
Home & Garden	27323 26877	21337 22237	5055 3994	931 646	78.09 % 82.74 %	18.50 % 14.86 %	3.41 % 2.40 %
Finance	27504 26837	19566 20387	6780 5592	1158 858	71.14 % 75.97 %	24.65 % 20.84 %	4.21 % 3.20 %
Health	27766 27305	19924 20999	6713 5489	1129 817	71.76 % 76.91 %	24.18 % 20.10 %	4.07 % 2.99 %
Pets	27130 27171	20912 22150	5269 4261	949 760	77.08 % 81.52 %	19.42 % 15.68 %	3.50 % 2.80 %
Sport & Fitness	26550 27142	19639 21304	5850 5022	1061 816	73.97 % 78.49 %	22.03 % 18.50 %	4.00 % 3.01 %
Job & Career	27524 26916	19990 20878	6327 5181	1207 857	72.63 % 77.57 %	22.99 % 19.25 %	4.39 % 3.18 %
Dating	27140 27163	18956 20255	7080 6107	1104 801	69.85 % 74.57 %	26.09 % 22.48 %	4.07 % 2.95 %
Other	27307 26997	20982 22060	5291 4203	1034 734	76.84 % 81.71 %	19.38 % 15.57 %	3.79 % 2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35032 35622	25004 27034	8496 7466	1532 1122	71.37 % 75.89 %	24.25 % 20.96 %	4.37 % 3.15 %
Outlook Mail	35644 35254	25599 27150	8567 7008	1478 1096	71.82 % 77.01 %	24.03 % 19.88 %	4.15 % 3.11 %
Yahoo Mail	35382 35417	26451 28117	7552 6312	1379 988	74.76 % 79.39 %	21.34 % 17.82 %	3.90 % 2.79 %
AOL Mail	35534 34972	26454 27748	7668 6221	1412 1003	74.45 % 79.34 %	21.58 % 17.79 %	3.97 % 2.87 %
Mail.com	35676 35275	27029 28486	7316 5866	1331 923	75.76 % 80.75 %	20.51 % 16.63 %	3.73 % 2.62 %
Yandex Mail	35283 35353	25733 27498	8092 6757	1458 1098	72.93 % 77.78 %	22.93 % 19.11 %	4.13 % 3.11 %
GMX Mail	35529 34873	26764 27920	7545 6032	1220 921	75.33 % 80.06 %	21.24 % 17.30 %	3.43 % 2.64 %
Zoho Mail	35259 35630	26939 28893	6987 5799	1333 938	76.40 % 81.09 %	19.82 % 16.28 %	3.78 % 2.63 %
ProtonMail	35224 35689	26912 28952	7043 5860	1269 877	76.40 % 81.12 %	19.99 % 16.42 %	3.60 % 2.46 %
Custom Mail	35144 34918	27357 28850	6558 5209	1229 859	77.84 % 82.62 %	18.66 % 14.92 %	3.50 % 2.46 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.