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Benchmark Email and CampaignMonitor Email Deliverability Comparison

  Benchmark Email
  CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  113.603
  71.003
  78.121
  39.714
  33.696
  3.797
  1.786

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  68.77 %
  34.68 %
  29.66 %
  3.32 %
  1.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8502
  5735
  6246
  2587
  2121
  291
  135
  66.59 %
  73.47 %
  30.04 %
  24.95 %
  3.38 %
  1.59 %
Elektronics
  9286
  8795
  5718
  6016
  3257
  2642
  311
  137
  61.58 %
  68.40 %
  35.07 %
  30.04 %
  3.35 %
  1.56 %
Entertainment
  8306
  8832
  5116
  6046
  2925
  2649
  265
  137
  61.59 %
  68.46 %
  35.22 %
  29.99 %
  3.19 %
  1.55 %
Cosmetics & Beauty
  8745
  9038
  5405
  6161
  3050
  2734
  290
  143
  61.81 %
  68.17 %
  34.88 %
  30.25 %
  3.32 %
  1.58 %
Food & Drink
  8906
  9036
  5948
  6614
  2663
  2274
  295
  148
  66.79 %
  73.20 %
  29.90 %
  25.17 %
  3.31 %
  1.64 %
Home & Garden
  8832
  8569
  5910
  6305
  2629
  2138
  293
  126
  66.92 %
  73.58 %
  29.77 %
  24.95 %
  3.32 %
  1.47 %
Finance
  9006
  8560
  5104
  5420
  3607
  3000
  295
  140
  56.67 %
  63.32 %
  40.05 %
  35.05 %
  3.28 %
  1.64 %
Health
  9256
  8793
  5239
  5595
  3715
  3064
  302
  134
  56.60 %
  63.63 %
  40.14 %
  34.85 %
  3.26 %
  1.52 %
Pets
  8877
  8853
  5908
  6486
  2673
  2229
  296
  138
  66.55 %
  73.26 %
  30.11 %
  25.18 %
  3.33 %
  1.56 %
Sport & Fitness
  8327
  8647
  5127
  5916
  2924
  2589
  276
  142
  61.57 %
  68.42 %
  35.11 %
  29.94 %
  3.31 %
  1.64 %
Job & Career
  9027
  8610
  5562
  5889
  3155
  2588
  310
  133
  61.62 %
  68.40 %
  34.95 %
  30.06 %
  3.43 %
  1.54 %
Dating
  8500
  8788
  4360
  5131
  3865
  3522
  275
  135
  51.29 %
  58.39 %
  45.47 %
  40.08 %
  3.24 %
  1.54 %
Other
  8833
  8580
  5871
  6296
  2664
  2146
  298
  138
  66.47 %
  73.38 %
  30.16 %
  25.01 %
  3.37 %
  1.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11719
  6228
  7358
  4464
  4176
  373
  185
  56.29 %
  62.79 %
  40.34 %
  35.63 %
  3.37 %
  1.58 %
Outlook Mail
  11924
  11016
  6929
  7169
  4595
  3669
  400
  178
  58.11 %
  65.08 %
  38.54 %
  33.31 %
  3.35 %
  1.62 %
Yahoo Mail
  11252
  11498
  7147
  8064
  3736
  3248
  369
  186
  63.52 %
  70.13 %
  33.20 %
  28.25 %
  3.28 %
  1.62 %
AOL Mail
  11470
  11412
  7274
  8021
  3827
  3209
  369
  182
  63.42 %
  70.29 %
  33.37 %
  28.12 %
  3.22 %
  1.59 %
Mail.com
  11602
  11081
  7446
  7871
  3765
  3026
  391
  184
  64.18 %
  71.03 %
  32.45 %
  27.31 %
  3.37 %
  1.66 %
Yandex Mail
  11517
  11393
  7058
  7774
  4078
  3450
  381
  169
  61.28 %
  68.23 %
  35.41 %
  30.28 %
  3.31 %
  1.48 %
GMX Mail
  11706
  11022
  7059
  7390
  4256
  3462
  391
  170
  60.30 %
  67.05 %
  36.36 %
  31.41 %
  3.34 %
  1.54 %
Zoho Mail
  11424
  11743
  7364
  8353
  3685
  3210
  375
  180
  64.46 %
  71.13 %
  32.26 %
  27.34 %
  3.28 %
  1.53 %
ProtonMail
  11383
  11742
  7110
  8110
  3893
  3448
  380
  184
  62.46 %
  69.07 %
  34.20 %
  29.36 %
  3.34 %
  1.57 %
Custom Mail
  11171
  10977
  7388
  8011
  3415
  2798
  368
  168
  66.14 %
  72.98 %
  30.57 %
  25.49 %
  3.29 %
  1.53 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.