Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 113.603	71.003 78.121	39.714 33.696	3.797 1.786

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 68.77 %	34.68 % 29.66 %	3.32 % 1.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8502	5735 6246	2587 2121	291 135	66.59 % 73.47 %	30.04 % 24.95 %	3.38 % 1.59 %
Elektronics	9286 8795	5718 6016	3257 2642	311 137	61.58 % 68.40 %	35.07 % 30.04 %	3.35 % 1.56 %
Entertainment	8306 8832	5116 6046	2925 2649	265 137	61.59 % 68.46 %	35.22 % 29.99 %	3.19 % 1.55 %
Cosmetics & Beauty	8745 9038	5405 6161	3050 2734	290 143	61.81 % 68.17 %	34.88 % 30.25 %	3.32 % 1.58 %
Food & Drink	8906 9036	5948 6614	2663 2274	295 148	66.79 % 73.20 %	29.90 % 25.17 %	3.31 % 1.64 %
Home & Garden	8832 8569	5910 6305	2629 2138	293 126	66.92 % 73.58 %	29.77 % 24.95 %	3.32 % 1.47 %
Finance	9006 8560	5104 5420	3607 3000	295 140	56.67 % 63.32 %	40.05 % 35.05 %	3.28 % 1.64 %
Health	9256 8793	5239 5595	3715 3064	302 134	56.60 % 63.63 %	40.14 % 34.85 %	3.26 % 1.52 %
Pets	8877 8853	5908 6486	2673 2229	296 138	66.55 % 73.26 %	30.11 % 25.18 %	3.33 % 1.56 %
Sport & Fitness	8327 8647	5127 5916	2924 2589	276 142	61.57 % 68.42 %	35.11 % 29.94 %	3.31 % 1.64 %
Job & Career	9027 8610	5562 5889	3155 2588	310 133	61.62 % 68.40 %	34.95 % 30.06 %	3.43 % 1.54 %
Dating	8500 8788	4360 5131	3865 3522	275 135	51.29 % 58.39 %	45.47 % 40.08 %	3.24 % 1.54 %
Other	8833 8580	5871 6296	2664 2146	298 138	66.47 % 73.38 %	30.16 % 25.01 %	3.37 % 1.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11719	6228 7358	4464 4176	373 185	56.29 % 62.79 %	40.34 % 35.63 %	3.37 % 1.58 %
Outlook Mail	11924 11016	6929 7169	4595 3669	400 178	58.11 % 65.08 %	38.54 % 33.31 %	3.35 % 1.62 %
Yahoo Mail	11252 11498	7147 8064	3736 3248	369 186	63.52 % 70.13 %	33.20 % 28.25 %	3.28 % 1.62 %
AOL Mail	11470 11412	7274 8021	3827 3209	369 182	63.42 % 70.29 %	33.37 % 28.12 %	3.22 % 1.59 %
Mail.com	11602 11081	7446 7871	3765 3026	391 184	64.18 % 71.03 %	32.45 % 27.31 %	3.37 % 1.66 %
Yandex Mail	11517 11393	7058 7774	4078 3450	381 169	61.28 % 68.23 %	35.41 % 30.28 %	3.31 % 1.48 %
GMX Mail	11706 11022	7059 7390	4256 3462	391 170	60.30 % 67.05 %	36.36 % 31.41 %	3.34 % 1.54 %
Zoho Mail	11424 11743	7364 8353	3685 3210	375 180	64.46 % 71.13 %	32.26 % 27.34 %	3.28 % 1.53 %
ProtonMail	11383 11742	7110 8110	3893 3448	380 184	62.46 % 69.07 %	34.20 % 29.36 %	3.34 % 1.57 %
Custom Mail	11171 10977	7388 8011	3415 2798	368 168	66.14 % 72.98 %	30.57 % 25.49 %	3.29 % 1.53 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.