Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 379.922	286.199 303.096	80.048 66.035	14.771 10.791

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 79.78 %	21.01 % 17.38 %	3.88 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29100	22779 24154	5293 4226	1040 720	78.25 % 83.00 %	18.18 % 14.52 %	3.57 % 2.47 %
Elektronics	29616 29435	22326 23690	6162 4960	1128 785	75.38 % 80.48 %	20.81 % 16.85 %	3.81 % 2.67 %
Entertainment	28782 29495	21665 23538	6025 5165	1092 792	75.27 % 79.80 %	20.93 % 17.51 %	3.79 % 2.69 %
Cosmetics & Beauty	29012 29337	21751 23274	6121 5214	1140 849	74.97 % 79.33 %	21.10 % 17.77 %	3.93 % 2.89 %
Food & Drink	29328 29645	22928 24514	5363 4380	1037 751	78.18 % 82.69 %	18.29 % 14.77 %	3.54 % 2.53 %
Home & Garden	29413 28973	23068 24021	5336 4227	1009 725	78.43 % 82.91 %	18.14 % 14.59 %	3.43 % 2.50 %
Finance	29693 28900	21255 22056	7166 5904	1272 940	71.58 % 76.32 %	24.13 % 20.43 %	4.28 % 3.25 %
Health	29946 29361	21642 22682	7074 5777	1230 902	72.27 % 77.25 %	23.62 % 19.68 %	4.11 % 3.07 %
Pets	29268 29276	22652 23933	5584 4514	1032 829	77.40 % 81.75 %	19.08 % 15.42 %	3.53 % 2.83 %
Sport & Fitness	28610 29214	21271 23005	6186 5313	1153 896	74.35 % 78.75 %	21.62 % 18.19 %	4.03 % 3.07 %
Job & Career	29681 28943	21669 22528	6699 5489	1313 926	73.01 % 77.84 %	22.57 % 18.96 %	4.42 % 3.20 %
Dating	29202 29197	20545 21910	7447 6412	1210 875	70.35 % 75.04 %	25.50 % 21.96 %	4.14 % 3.00 %
Other	29355 29046	22648 23791	5592 4454	1115 801	77.15 % 81.91 %	19.05 % 15.33 %	3.80 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 38283	27109 29190	8957 7863	1661 1230	71.86 % 76.25 %	23.74 % 20.54 %	4.40 % 3.21 %
Outlook Mail	38393 37891	27737 29311	9041 7393	1615 1187	72.24 % 77.36 %	23.55 % 19.51 %	4.21 % 3.13 %
Yahoo Mail	38051 38099	28569 30329	7987 6678	1495 1092	75.08 % 79.61 %	20.99 % 17.53 %	3.93 % 2.87 %
AOL Mail	38311 37627	28670 29941	8115 6585	1526 1101	74.83 % 79.57 %	21.18 % 17.50 %	3.98 % 2.93 %
Mail.com	38349 37917	29200 30705	7718 6209	1431 1003	76.14 % 80.98 %	20.13 % 16.38 %	3.73 % 2.65 %
Yandex Mail	38094 38074	27922 29691	8576 7161	1596 1222	73.30 % 77.98 %	22.51 % 18.81 %	4.19 % 3.21 %
GMX Mail	38320 37600	29044 30211	7944 6360	1332 1029	75.79 % 80.35 %	20.73 % 16.91 %	3.48 % 2.74 %
Zoho Mail	37995 38272	29199 31145	7372 6106	1424 1021	76.85 % 81.38 %	19.40 % 15.95 %	3.75 % 2.67 %
ProtonMail	37905 38583	29129 31438	7411 6177	1365 968	76.85 % 81.48 %	19.55 % 16.01 %	3.60 % 2.51 %
Custom Mail	37873 37576	29620 31135	6927 5503	1326 938	78.21 % 82.86 %	18.29 % 14.64 %	3.50 % 2.50 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.