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Benchmark Email and CampaignMonitor Email Deliverability Comparison

  Benchmark Email
  CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  312.792
  312.240
  231.266
  246.039
  69.649
  57.686
  11.877
  8.515

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.94 %
  78.80 %
  22.27 %
  18.47 %
  3.80 %
  2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23926
  23775
  18458
  19549
  4609
  3669
  859
  557
  77.15 %
  82.23 %
  19.26 %
  15.43 %
  3.59 %
  2.34 %
Elektronics
  24330
  24257
  18013
  19269
  5404
  4363
  913
  625
  74.04 %
  79.44 %
  22.21 %
  17.99 %
  3.75 %
  2.58 %
Entertainment
  23541
  24094
  17441
  18965
  5225
  4503
  875
  626
  74.09 %
  78.71 %
  22.20 %
  18.69 %
  3.72 %
  2.60 %
Cosmetics & Beauty
  23877
  24292
  17608
  19023
  5332
  4585
  937
  684
  73.74 %
  78.31 %
  22.33 %
  18.87 %
  3.92 %
  2.82 %
Food & Drink
  24092
  24428
  18583
  19998
  4666
  3844
  843
  586
  77.13 %
  81.87 %
  19.37 %
  15.74 %
  3.50 %
  2.40 %
Home & Garden
  24193
  23709
  18736
  19480
  4639
  3676
  818
  553
  77.44 %
  82.16 %
  19.17 %
  15.50 %
  3.38 %
  2.33 %
Finance
  24166
  23833
  16956
  17929
  6211
  5163
  999
  741
  70.16 %
  75.23 %
  25.70 %
  21.66 %
  4.13 %
  3.11 %
Health
  24656
  24151
  17455
  18349
  6215
  5087
  986
  715
  70.79 %
  75.98 %
  25.21 %
  21.06 %
  4.00 %
  2.96 %
Pets
  24122
  23973
  18444
  19417
  4843
  3907
  835
  649
  76.46 %
  81.00 %
  20.08 %
  16.30 %
  3.46 %
  2.71 %
Sport & Fitness
  23502
  23973
  17228
  18662
  5361
  4610
  913
  701
  73.30 %
  77.85 %
  22.81 %
  19.23 %
  3.88 %
  2.92 %
Job & Career
  24281
  23822
  17456
  18341
  5769
  4745
  1056
  736
  71.89 %
  76.99 %
  23.76 %
  19.92 %
  4.35 %
  3.09 %
Dating
  23937
  23964
  16468
  17604
  6530
  5663
  939
  697
  68.80 %
  73.46 %
  27.28 %
  23.63 %
  3.92 %
  2.91 %
Other
  24169
  23969
  18420
  19453
  4845
  3871
  904
  645
  76.21 %
  81.16 %
  20.05 %
  16.15 %
  3.74 %
  2.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  31001
  31598
  21876
  23712
  7811
  6916
  1314
  970
  70.57 %
  75.04 %
  25.20 %
  21.89 %
  4.24 %
  3.07 %
Outlook Mail
  31564
  31140
  22398
  23750
  7887
  6445
  1279
  945
  70.96 %
  76.27 %
  24.99 %
  20.70 %
  4.05 %
  3.03 %
Yahoo Mail
  31272
  31372
  23170
  24709
  6905
  5802
  1197
  861
  74.09 %
  78.76 %
  22.08 %
  18.49 %
  3.83 %
  2.74 %
AOL Mail
  31323
  31010
  23108
  24428
  6998
  5721
  1217
  861
  73.77 %
  78.77 %
  22.34 %
  18.45 %
  3.89 %
  2.78 %
Mail.com
  31626
  31067
  23753
  24885
  6723
  5377
  1150
  805
  75.11 %
  80.10 %
  21.26 %
  17.31 %
  3.64 %
  2.59 %
Yandex Mail
  31272
  31204
  22582
  24052
  7415
  6195
  1275
  957
  72.21 %
  77.08 %
  23.71 %
  19.85 %
  4.08 %
  3.07 %
GMX Mail
  31447
  30936
  23380
  24522
  6983
  5613
  1084
  801
  74.35 %
  79.27 %
  22.21 %
  18.14 %
  3.45 %
  2.59 %
Zoho Mail
  31094
  31549
  23524
  25384
  6407
  5361
  1163
  804
  75.65 %
  80.46 %
  20.61 %
  16.99 %
  3.74 %
  2.55 %
ProtonMail
  31144
  31584
  23538
  25360
  6501
  5455
  1105
  769
  75.58 %
  80.29 %
  20.87 %
  17.27 %
  3.55 %
  2.43 %
Custom Mail
  31049
  30780
  23937
  25237
  6019
  4801
  1093
  742
  77.09 %
  81.99 %
  19.39 %
  15.60 %
  3.52 %
  2.41 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.