Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.792 312.240	231.266 246.039	69.649 57.686	11.877 8.515

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.94 % 78.80 %	22.27 % 18.47 %	3.80 % 2.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23926 23775	18458 19549	4609 3669	859 557	77.15 % 82.23 %	19.26 % 15.43 %	3.59 % 2.34 %
Elektronics	24330 24257	18013 19269	5404 4363	913 625	74.04 % 79.44 %	22.21 % 17.99 %	3.75 % 2.58 %
Entertainment	23541 24094	17441 18965	5225 4503	875 626	74.09 % 78.71 %	22.20 % 18.69 %	3.72 % 2.60 %
Cosmetics & Beauty	23877 24292	17608 19023	5332 4585	937 684	73.74 % 78.31 %	22.33 % 18.87 %	3.92 % 2.82 %
Food & Drink	24092 24428	18583 19998	4666 3844	843 586	77.13 % 81.87 %	19.37 % 15.74 %	3.50 % 2.40 %
Home & Garden	24193 23709	18736 19480	4639 3676	818 553	77.44 % 82.16 %	19.17 % 15.50 %	3.38 % 2.33 %
Finance	24166 23833	16956 17929	6211 5163	999 741	70.16 % 75.23 %	25.70 % 21.66 %	4.13 % 3.11 %
Health	24656 24151	17455 18349	6215 5087	986 715	70.79 % 75.98 %	25.21 % 21.06 %	4.00 % 2.96 %
Pets	24122 23973	18444 19417	4843 3907	835 649	76.46 % 81.00 %	20.08 % 16.30 %	3.46 % 2.71 %
Sport & Fitness	23502 23973	17228 18662	5361 4610	913 701	73.30 % 77.85 %	22.81 % 19.23 %	3.88 % 2.92 %
Job & Career	24281 23822	17456 18341	5769 4745	1056 736	71.89 % 76.99 %	23.76 % 19.92 %	4.35 % 3.09 %
Dating	23937 23964	16468 17604	6530 5663	939 697	68.80 % 73.46 %	27.28 % 23.63 %	3.92 % 2.91 %
Other	24169 23969	18420 19453	4845 3871	904 645	76.21 % 81.16 %	20.05 % 16.15 %	3.74 % 2.69 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31001 31598	21876 23712	7811 6916	1314 970	70.57 % 75.04 %	25.20 % 21.89 %	4.24 % 3.07 %
Outlook Mail	31564 31140	22398 23750	7887 6445	1279 945	70.96 % 76.27 %	24.99 % 20.70 %	4.05 % 3.03 %
Yahoo Mail	31272 31372	23170 24709	6905 5802	1197 861	74.09 % 78.76 %	22.08 % 18.49 %	3.83 % 2.74 %
AOL Mail	31323 31010	23108 24428	6998 5721	1217 861	73.77 % 78.77 %	22.34 % 18.45 %	3.89 % 2.78 %
Mail.com	31626 31067	23753 24885	6723 5377	1150 805	75.11 % 80.10 %	21.26 % 17.31 %	3.64 % 2.59 %
Yandex Mail	31272 31204	22582 24052	7415 6195	1275 957	72.21 % 77.08 %	23.71 % 19.85 %	4.08 % 3.07 %
GMX Mail	31447 30936	23380 24522	6983 5613	1084 801	74.35 % 79.27 %	22.21 % 18.14 %	3.45 % 2.59 %
Zoho Mail	31094 31549	23524 25384	6407 5361	1163 804	75.65 % 80.46 %	20.61 % 16.99 %	3.74 % 2.55 %
ProtonMail	31144 31584	23538 25360	6501 5455	1105 769	75.58 % 80.29 %	20.87 % 17.27 %	3.55 % 2.43 %
Custom Mail	31049 30780	23937 25237	6019 4801	1093 742	77.09 % 81.99 %	19.39 % 15.60 %	3.52 % 2.41 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.