Benchmark Email and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
353.707
353.003
|
264.242
280.648
|
75.824
62.530
|
13.641
9.825
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.71 %
79.50 %
|
21.44 %
17.71 %
|
3.86 %
2.78 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27115
27000
|
21106
22362
|
5025
3993
|
984
645
|
77.84 %
82.82 %
|
18.53 %
14.79 %
|
3.63 %
2.39 %
|
Elektronics |
27543
27330
|
20621
21920
|
5863
4701
|
1059
709
|
74.87 %
80.20 %
|
21.29 %
17.20 %
|
3.84 %
2.59 %
|
Entertainment |
26700
27364
|
19989
21754
|
5706
4891
|
1005
719
|
74.87 %
79.50 %
|
21.37 %
17.87 %
|
3.76 %
2.63 %
|
Cosmetics & Beauty |
26913
27357
|
20058
21634
|
5790
4949
|
1065
774
|
74.53 %
79.08 %
|
21.51 %
18.09 %
|
3.96 %
2.83 %
|
Food & Drink |
27192
27544
|
21162
22708
|
5075
4147
|
955
689
|
77.82 %
82.44 %
|
18.66 %
15.06 %
|
3.51 %
2.50 %
|
Home & Garden |
27323
26877
|
21337
22237
|
5055
3994
|
931
646
|
78.09 %
82.74 %
|
18.50 %
14.86 %
|
3.41 %
2.40 %
|
Finance |
27504
26837
|
19566
20387
|
6780
5592
|
1158
858
|
71.14 %
75.97 %
|
24.65 %
20.84 %
|
4.21 %
3.20 %
|
Health |
27766
27305
|
19924
20999
|
6713
5489
|
1129
817
|
71.76 %
76.91 %
|
24.18 %
20.10 %
|
4.07 %
2.99 %
|
Pets |
27130
27171
|
20912
22150
|
5269
4261
|
949
760
|
77.08 %
81.52 %
|
19.42 %
15.68 %
|
3.50 %
2.80 %
|
Sport & Fitness |
26550
27142
|
19639
21304
|
5850
5022
|
1061
816
|
73.97 %
78.49 %
|
22.03 %
18.50 %
|
4.00 %
3.01 %
|
Job & Career |
27524
26916
|
19990
20878
|
6327
5181
|
1207
857
|
72.63 %
77.57 %
|
22.99 %
19.25 %
|
4.39 %
3.18 %
|
Dating |
27140
27163
|
18956
20255
|
7080
6107
|
1104
801
|
69.85 %
74.57 %
|
26.09 %
22.48 %
|
4.07 %
2.95 %
|
Other |
27307
26997
|
20982
22060
|
5291
4203
|
1034
734
|
76.84 %
81.71 %
|
19.38 %
15.57 %
|
3.79 %
2.72 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35032
35622
|
25004
27034
|
8496
7466
|
1532
1122
|
71.37 %
75.89 %
|
24.25 %
20.96 %
|
4.37 %
3.15 %
|
Outlook Mail |
35644
35254
|
25599
27150
|
8567
7008
|
1478
1096
|
71.82 %
77.01 %
|
24.03 %
19.88 %
|
4.15 %
3.11 %
|
Yahoo Mail |
35382
35417
|
26451
28117
|
7552
6312
|
1379
988
|
74.76 %
79.39 %
|
21.34 %
17.82 %
|
3.90 %
2.79 %
|
AOL Mail |
35534
34972
|
26454
27748
|
7668
6221
|
1412
1003
|
74.45 %
79.34 %
|
21.58 %
17.79 %
|
3.97 %
2.87 %
|
Mail.com |
35676
35275
|
27029
28486
|
7316
5866
|
1331
923
|
75.76 %
80.75 %
|
20.51 %
16.63 %
|
3.73 %
2.62 %
|
Yandex Mail |
35283
35353
|
25733
27498
|
8092
6757
|
1458
1098
|
72.93 %
77.78 %
|
22.93 %
19.11 %
|
4.13 %
3.11 %
|
GMX Mail |
35529
34873
|
26764
27920
|
7545
6032
|
1220
921
|
75.33 %
80.06 %
|
21.24 %
17.30 %
|
3.43 %
2.64 %
|
Zoho Mail |
35259
35630
|
26939
28893
|
6987
5799
|
1333
938
|
76.40 %
81.09 %
|
19.82 %
16.28 %
|
3.78 %
2.63 %
|
ProtonMail |
35224
35689
|
26912
28952
|
7043
5860
|
1269
877
|
76.40 %
81.12 %
|
19.99 %
16.42 %
|
3.60 %
2.46 %
|
Custom Mail |
35144
34918
|
27357
28850
|
6558
5209
|
1229
859
|
77.84 %
82.62 %
|
18.66 %
14.92 %
|
3.50 %
2.46 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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