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Benchmark Email and CampaignMonitor Email Deliverability Comparison

  Benchmark Email
  CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  285.308
  284.376
  208.929
  222.524
  65.587
  54.322
  10.792
  7.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.23 %
  78.25 %
  22.99 %
  19.10 %
  3.78 %
  2.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21799
  21615
  16671
  17677
  4335
  3448
  793
  490
  76.48 %
  81.78 %
  19.89 %
  15.95 %
  3.64 %
  2.27 %
Elektronics
  22216
  22110
  16272
  17434
  5106
  4123
  838
  553
  73.24 %
  78.85 %
  22.98 %
  18.65 %
  3.77 %
  2.50 %
Entertainment
  21462
  21938
  15739
  17140
  4919
  4238
  804
  560
  73.33 %
  78.13 %
  22.92 %
  19.32 %
  3.75 %
  2.55 %
Cosmetics & Beauty
  21782
  22202
  15922
  17262
  5029
  4332
  831
  608
  73.10 %
  77.75 %
  23.09 %
  19.51 %
  3.82 %
  2.74 %
Food & Drink
  22017
  22270
  16844
  18123
  4400
  3624
  773
  523
  76.50 %
  81.38 %
  19.98 %
  16.27 %
  3.51 %
  2.35 %
Home & Garden
  22094
  21696
  16975
  17725
  4369
  3475
  750
  496
  76.83 %
  81.70 %
  19.77 %
  16.02 %
  3.39 %
  2.29 %
Finance
  22010
  21672
  15270
  16171
  5843
  4855
  897
  646
  69.38 %
  74.62 %
  26.55 %
  22.40 %
  4.08 %
  2.98 %
Health
  22634
  21967
  15841
  16528
  5895
  4800
  898
  639
  69.99 %
  75.24 %
  26.04 %
  21.85 %
  3.97 %
  2.91 %
Pets
  21988
  21762
  16675
  17527
  4543
  3663
  770
  572
  75.84 %
  80.54 %
  20.66 %
  16.83 %
  3.50 %
  2.63 %
Sport & Fitness
  21377
  21808
  15528
  16875
  5029
  4324
  820
  609
  72.64 %
  77.38 %
  23.53 %
  19.83 %
  3.84 %
  2.79 %
Job & Career
  22138
  21653
  15778
  16563
  5406
  4441
  954
  649
  71.27 %
  76.49 %
  24.42 %
  20.51 %
  4.31 %
  3.00 %
Dating
  21750
  21803
  14738
  15839
  6161
  5358
  851
  606
  67.76 %
  72.65 %
  28.33 %
  24.57 %
  3.91 %
  2.78 %
Other
  22041
  21880
  16676
  17660
  4552
  3641
  813
  579
  75.66 %
  80.71 %
  20.65 %
  16.64 %
  3.69 %
  2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28293
  28824
  19735
  21437
  7368
  6540
  1190
  847
  69.75 %
  74.37 %
  26.04 %
  22.69 %
  4.21 %
  2.94 %
Outlook Mail
  28844
  28267
  20234
  21405
  7441
  6046
  1169
  816
  70.15 %
  75.72 %
  25.80 %
  21.39 %
  4.05 %
  2.89 %
Yahoo Mail
  28466
  28550
  20903
  22354
  6468
  5437
  1095
  759
  73.43 %
  78.30 %
  22.72 %
  19.04 %
  3.85 %
  2.66 %
AOL Mail
  28643
  28307
  20956
  22181
  6580
  5370
  1107
  756
  73.16 %
  78.36 %
  22.97 %
  18.97 %
  3.86 %
  2.67 %
Mail.com
  28819
  28169
  21457
  22413
  6323
  5035
  1039
  721
  74.45 %
  79.57 %
  21.94 %
  17.87 %
  3.61 %
  2.56 %
Yandex Mail
  28526
  28458
  20428
  21803
  6953
  5810
  1145
  845
  71.61 %
  76.61 %
  24.37 %
  20.42 %
  4.01 %
  2.97 %
GMX Mail
  28688
  28199
  21087
  22168
  6613
  5313
  988
  718
  73.50 %
  78.61 %
  23.05 %
  18.84 %
  3.44 %
  2.55 %
Zoho Mail
  28385
  28789
  21296
  23009
  6035
  5068
  1054
  712
  75.03 %
  79.92 %
  21.26 %
  17.60 %
  3.71 %
  2.47 %
ProtonMail
  28409
  28808
  21248
  22929
  6150
  5182
  1011
  697
  74.79 %
  79.59 %
  21.65 %
  17.99 %
  3.56 %
  2.42 %
Custom Mail
  28235
  28005
  21585
  22825
  5656
  4521
  994
  659
  76.45 %
  81.50 %
  20.03 %
  16.14 %
  3.52 %
  2.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.