Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.420 182.101	125.836 135.989	49.997 42.048	6.587 4.064

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
68.98 % 74.68 %	27.41 % 23.09 %	3.61 % 2.23 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13988 13763	10194 10819	3298 2668	496 276	72.88 % 78.61 %	23.58 % 19.39 %	3.55 % 2.01 %
Elektronics	14434 14092	9931 10544	3989 3237	514 311	68.80 % 74.82 %	27.64 % 22.97 %	3.56 % 2.21 %
Entertainment	13591 14050	9379 10477	3723 3280	489 293	69.01 % 74.57 %	27.39 % 23.35 %	3.60 % 2.09 %
Cosmetics & Beauty	13994 14243	9645 10547	3856 3369	493 327	68.92 % 74.05 %	27.55 % 23.65 %	3.52 % 2.30 %
Food & Drink	14149 14421	10303 11294	3358 2831	488 296	72.82 % 78.32 %	23.73 % 19.63 %	3.45 % 2.05 %
Home & Garden	14010 13927	10240 10966	3311 2691	459 270	73.09 % 78.74 %	23.63 % 19.32 %	3.28 % 1.94 %
Finance	14093 13845	9072 9753	4480 3754	541 338	64.37 % 70.44 %	31.79 % 27.11 %	3.84 % 2.44 %
Health	14682 14042	9546 9922	4600 3775	536 345	65.02 % 70.66 %	31.33 % 26.88 %	3.65 % 2.46 %
Pets	13996 13993	10100 10884	3399 2797	497 312	72.16 % 77.78 %	24.29 % 19.99 %	3.55 % 2.23 %
Sport & Fitness	13521 13917	9253 10290	3761 3286	507 341	68.43 % 73.94 %	27.82 % 23.61 %	3.75 % 2.45 %
Job & Career	14175 13792	9566 10128	4037 3328	572 336	67.49 % 73.43 %	28.48 % 24.13 %	4.04 % 2.44 %
Dating	13690 14031	8426 9436	4766 4273	498 322	61.55 % 67.25 %	34.81 % 30.45 %	3.64 % 2.29 %
Other	14097 13985	10181 10929	3419 2759	497 297	72.22 % 78.15 %	24.25 % 19.73 %	3.53 % 2.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	17990 18601	11673 13032	5628 5133	689 436	64.89 % 70.06 %	31.28 % 27.60 %	3.83 % 2.34 %
Outlook Mail	18794 17957	12314 12927	5752 4628	728 402	65.52 % 71.99 %	30.61 % 25.77 %	3.87 % 2.24 %
Yahoo Mail	18090 18328	12614 13761	4829 4143	647 424	69.73 % 75.08 %	26.69 % 22.60 %	3.58 % 2.31 %
AOL Mail	18316 18261	12726 13757	4927 4086	663 418	69.48 % 75.34 %	26.90 % 22.38 %	3.62 % 2.29 %
Mail.com	18409 17980	12987 13735	4771 3838	651 407	70.55 % 76.39 %	25.92 % 21.35 %	3.54 % 2.26 %
Yandex Mail	18280 18247	12386 13396	5220 4407	674 444	67.76 % 73.41 %	28.56 % 24.15 %	3.69 % 2.43 %
GMX Mail	18371 17900	12571 13288	5174 4218	626 394	68.43 % 74.23 %	28.16 % 23.56 %	3.41 % 2.20 %
Zoho Mail	18098 18531	12855 14185	4601 3960	642 386	71.03 % 76.55 %	25.42 % 21.37 %	3.55 % 2.08 %
ProtonMail	18012 18598	12599 14051	4778 4151	635 396	69.95 % 75.55 %	26.53 % 22.32 %	3.53 % 2.13 %
Custom Mail	18060 17698	13111 13857	4317 3484	632 357	72.60 % 78.30 %	23.90 % 19.69 %	3.50 % 2.02 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.