Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 250.494	181.570 193.843	60.332 50.262	9.393 6.389

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 77.38 %	24.01 % 20.07 %	3.74 % 2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 18982	14501 15382	3981 3187	701 413	75.59 % 81.03 %	20.75 % 16.79 %	3.65 % 2.18 %
Elektronics	19654 19441	14193 15115	4731 3834	730 492	72.21 % 77.75 %	24.07 % 19.72 %	3.71 % 2.53 %
Entertainment	18893 19280	13676 14905	4522 3912	695 463	72.39 % 77.31 %	23.93 % 20.29 %	3.68 % 2.40 %
Cosmetics & Beauty	19187 19538	13834 15029	4634 4009	719 500	72.10 % 76.92 %	24.15 % 20.52 %	3.75 % 2.56 %
Food & Drink	19395 19734	14685 15906	4042 3367	668 461	75.72 % 80.60 %	20.84 % 17.06 %	3.44 % 2.34 %
Home & Garden	19402 19151	14745 15500	4010 3224	647 427	76.00 % 80.94 %	20.67 % 16.83 %	3.33 % 2.23 %
Finance	19356 19089	13210 14034	5374 4495	772 560	68.25 % 73.52 %	27.76 % 23.55 %	3.99 % 2.93 %
Health	20070 19325	13826 14323	5470 4461	774 541	68.89 % 74.12 %	27.25 % 23.08 %	3.86 % 2.80 %
Pets	19339 19218	14505 15355	4153 3381	681 482	75.00 % 79.90 %	21.47 % 17.59 %	3.52 % 2.51 %
Sport & Fitness	18829 19218	13500 14711	4609 3986	720 521	71.70 % 76.55 %	24.48 % 20.74 %	3.82 % 2.71 %
Job & Career	19483 19029	13705 14419	4940 4063	838 547	70.34 % 75.77 %	25.36 % 21.35 %	4.30 % 2.87 %
Dating	19144 19315	12708 13801	5706 5006	730 508	66.38 % 71.45 %	29.81 % 25.92 %	3.81 % 2.63 %
Other	19360 19174	14482 15363	4160 3337	718 474	74.80 % 80.12 %	21.49 % 17.40 %	3.71 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25438	17126 18649	6792 6072	1018 717	68.68 % 73.31 %	27.24 % 23.87 %	4.08 % 2.82 %
Outlook Mail	25476 24859	17594 18596	6864 5580	1018 683	69.06 % 74.81 %	26.94 % 22.45 %	4.00 % 2.75 %
Yahoo Mail	25025 25143	18161 19502	5914 5009	950 632	72.57 % 77.56 %	23.63 % 19.92 %	3.80 % 2.51 %
AOL Mail	25196 24979	18226 19395	6014 4942	956 642	72.34 % 77.65 %	23.87 % 19.78 %	3.79 % 2.57 %
Mail.com	25354 24789	18638 19515	5798 4646	918 628	73.51 % 78.72 %	22.87 % 18.74 %	3.62 % 2.53 %
Yandex Mail	25140 25198	17769 19115	6378 5357	993 726	70.68 % 75.86 %	25.37 % 21.26 %	3.95 % 2.88 %
GMX Mail	25275 24746	18283 19186	6121 4945	871 615	72.34 % 77.53 %	24.22 % 19.98 %	3.45 % 2.49 %
Zoho Mail	24954 25299	18499 20024	5542 4688	913 587	74.13 % 79.15 %	22.21 % 18.53 %	3.66 % 2.32 %
ProtonMail	24950 25399	18386 19954	5685 4844	879 601	73.69 % 78.56 %	22.79 % 19.07 %	3.52 % 2.37 %
Custom Mail	24989 24644	18888 19907	5224 4179	877 558	75.59 % 80.78 %	20.91 % 16.96 %	3.51 % 2.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.