Sign In
Language

Benchmark Email and CampaignMonitor Email Deliverability Comparison

  Benchmark Email
  CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  222.914
  159.455
  170.448
  56.164
  46.967
  8.235
  5.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  76.46 %
  25.09 %
  21.07 %
  3.68 %
  2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  16861
  12737
  13525
  3697
  2977
  621
  359
  74.68 %
  80.21 %
  21.68 %
  17.66 %
  3.64 %
  2.13 %
Elektronics
  17571
  17340
  12507
  13309
  4432
  3600
  632
  431
  71.18 %
  76.75 %
  25.22 %
  20.76 %
  3.60 %
  2.49 %
Entertainment
  16807
  17152
  11987
  13093
  4200
  3656
  620
  403
  71.32 %
  76.34 %
  24.99 %
  21.32 %
  3.69 %
  2.35 %
Cosmetics & Beauty
  17088
  17403
  12135
  13217
  4316
  3753
  637
  433
  71.01 %
  75.95 %
  25.26 %
  21.57 %
  3.73 %
  2.49 %
Food & Drink
  17317
  17588
  12957
  14042
  3768
  3151
  592
  395
  74.82 %
  79.84 %
  21.76 %
  17.92 %
  3.42 %
  2.25 %
Home & Garden
  17277
  17033
  12973
  13662
  3734
  3004
  570
  367
  75.09 %
  80.21 %
  21.61 %
  17.64 %
  3.30 %
  2.15 %
Finance
  17224
  16977
  11543
  12299
  5008
  4197
  673
  481
  67.02 %
  72.45 %
  29.08 %
  24.72 %
  3.91 %
  2.83 %
Health
  17938
  17169
  12136
  12528
  5119
  4185
  683
  456
  67.66 %
  72.97 %
  28.54 %
  24.38 %
  3.81 %
  2.66 %
Pets
  17211
  17110
  12765
  13535
  3848
  3150
  598
  425
  74.17 %
  79.11 %
  22.36 %
  18.41 %
  3.47 %
  2.48 %
Sport & Fitness
  16731
  17069
  11847
  12911
  4267
  3709
  617
  449
  70.81 %
  75.64 %
  25.50 %
  21.73 %
  3.69 %
  2.63 %
Job & Career
  17395
  16912
  12084
  12685
  4582
  3763
  729
  464
  69.47 %
  75.01 %
  26.34 %
  22.25 %
  4.19 %
  2.74 %
Dating
  17000
  17204
  11032
  12053
  5334
  4717
  634
  434
  64.89 %
  70.06 %
  31.38 %
  27.42 %
  3.73 %
  2.52 %
Other
  17240
  17096
  12752
  13589
  3859
  3105
  629
  402
  73.97 %
  79.49 %
  22.38 %
  18.16 %
  3.65 %
  2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  22704
  15039
  16388
  6336
  5695
  879
  621
  67.58 %
  72.18 %
  28.47 %
  25.08 %
  3.95 %
  2.74 %
Outlook Mail
  22861
  22192
  15532
  16389
  6428
  5217
  901
  586
  67.94 %
  73.85 %
  28.12 %
  23.51 %
  3.94 %
  2.64 %
Yahoo Mail
  22213
  22315
  15919
  17120
  5468
  4649
  826
  546
  71.67 %
  76.72 %
  24.62 %
  20.83 %
  3.72 %
  2.45 %
AOL Mail
  22384
  22248
  15966
  17095
  5571
  4599
  847
  554
  71.33 %
  76.84 %
  24.89 %
  20.67 %
  3.78 %
  2.49 %
Mail.com
  22577
  22045
  16397
  17180
  5382
  4322
  798
  543
  72.63 %
  77.93 %
  23.84 %
  19.61 %
  3.53 %
  2.46 %
Yandex Mail
  22428
  22301
  15655
  16731
  5913
  4961
  860
  609
  69.80 %
  75.02 %
  26.36 %
  22.25 %
  3.83 %
  2.73 %
GMX Mail
  22479
  22014
  15986
  16836
  5728
  4660
  765
  518
  71.12 %
  76.48 %
  25.48 %
  21.17 %
  3.40 %
  2.35 %
Zoho Mail
  22248
  22627
  16286
  17709
  5165
  4402
  797
  516
  73.20 %
  78.26 %
  23.22 %
  19.45 %
  3.58 %
  2.28 %
ProtonMail
  22179
  22625
  16075
  17537
  5319
  4562
  785
  526
  72.48 %
  77.51 %
  23.98 %
  20.16 %
  3.54 %
  2.32 %
Custom Mail
  22231
  21843
  16600
  17463
  4854
  3900
  777
  480
  74.67 %
  79.95 %
  21.83 %
  17.85 %
  3.50 %
  2.20 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.