Benchmark Email and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.792
312.240
|
231.266
246.039
|
69.649
57.686
|
11.877
8.515
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.94 %
78.80 %
|
22.27 %
18.47 %
|
3.80 %
2.73 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23926
23775
|
18458
19549
|
4609
3669
|
859
557
|
77.15 %
82.23 %
|
19.26 %
15.43 %
|
3.59 %
2.34 %
|
Elektronics |
24330
24257
|
18013
19269
|
5404
4363
|
913
625
|
74.04 %
79.44 %
|
22.21 %
17.99 %
|
3.75 %
2.58 %
|
Entertainment |
23541
24094
|
17441
18965
|
5225
4503
|
875
626
|
74.09 %
78.71 %
|
22.20 %
18.69 %
|
3.72 %
2.60 %
|
Cosmetics & Beauty |
23877
24292
|
17608
19023
|
5332
4585
|
937
684
|
73.74 %
78.31 %
|
22.33 %
18.87 %
|
3.92 %
2.82 %
|
Food & Drink |
24092
24428
|
18583
19998
|
4666
3844
|
843
586
|
77.13 %
81.87 %
|
19.37 %
15.74 %
|
3.50 %
2.40 %
|
Home & Garden |
24193
23709
|
18736
19480
|
4639
3676
|
818
553
|
77.44 %
82.16 %
|
19.17 %
15.50 %
|
3.38 %
2.33 %
|
Finance |
24166
23833
|
16956
17929
|
6211
5163
|
999
741
|
70.16 %
75.23 %
|
25.70 %
21.66 %
|
4.13 %
3.11 %
|
Health |
24656
24151
|
17455
18349
|
6215
5087
|
986
715
|
70.79 %
75.98 %
|
25.21 %
21.06 %
|
4.00 %
2.96 %
|
Pets |
24122
23973
|
18444
19417
|
4843
3907
|
835
649
|
76.46 %
81.00 %
|
20.08 %
16.30 %
|
3.46 %
2.71 %
|
Sport & Fitness |
23502
23973
|
17228
18662
|
5361
4610
|
913
701
|
73.30 %
77.85 %
|
22.81 %
19.23 %
|
3.88 %
2.92 %
|
Job & Career |
24281
23822
|
17456
18341
|
5769
4745
|
1056
736
|
71.89 %
76.99 %
|
23.76 %
19.92 %
|
4.35 %
3.09 %
|
Dating |
23937
23964
|
16468
17604
|
6530
5663
|
939
697
|
68.80 %
73.46 %
|
27.28 %
23.63 %
|
3.92 %
2.91 %
|
Other |
24169
23969
|
18420
19453
|
4845
3871
|
904
645
|
76.21 %
81.16 %
|
20.05 %
16.15 %
|
3.74 %
2.69 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31001
31598
|
21876
23712
|
7811
6916
|
1314
970
|
70.57 %
75.04 %
|
25.20 %
21.89 %
|
4.24 %
3.07 %
|
Outlook Mail |
31564
31140
|
22398
23750
|
7887
6445
|
1279
945
|
70.96 %
76.27 %
|
24.99 %
20.70 %
|
4.05 %
3.03 %
|
Yahoo Mail |
31272
31372
|
23170
24709
|
6905
5802
|
1197
861
|
74.09 %
78.76 %
|
22.08 %
18.49 %
|
3.83 %
2.74 %
|
AOL Mail |
31323
31010
|
23108
24428
|
6998
5721
|
1217
861
|
73.77 %
78.77 %
|
22.34 %
18.45 %
|
3.89 %
2.78 %
|
Mail.com |
31626
31067
|
23753
24885
|
6723
5377
|
1150
805
|
75.11 %
80.10 %
|
21.26 %
17.31 %
|
3.64 %
2.59 %
|
Yandex Mail |
31272
31204
|
22582
24052
|
7415
6195
|
1275
957
|
72.21 %
77.08 %
|
23.71 %
19.85 %
|
4.08 %
3.07 %
|
GMX Mail |
31447
30936
|
23380
24522
|
6983
5613
|
1084
801
|
74.35 %
79.27 %
|
22.21 %
18.14 %
|
3.45 %
2.59 %
|
Zoho Mail |
31094
31549
|
23524
25384
|
6407
5361
|
1163
804
|
75.65 %
80.46 %
|
20.61 %
16.99 %
|
3.74 %
2.55 %
|
ProtonMail |
31144
31584
|
23538
25360
|
6501
5455
|
1105
769
|
75.58 %
80.29 %
|
20.87 %
17.27 %
|
3.55 %
2.43 %
|
Custom Mail |
31049
30780
|
23937
25237
|
6019
4801
|
1093
742
|
77.09 %
81.99 %
|
19.39 %
15.60 %
|
3.52 %
2.41 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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