Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 284.376	208.929 222.524	65.587 54.322	10.792 7.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 78.25 %	22.99 % 19.10 %	3.78 % 2.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 21615	16671 17677	4335 3448	793 490	76.48 % 81.78 %	19.89 % 15.95 %	3.64 % 2.27 %
Elektronics	22216 22110	16272 17434	5106 4123	838 553	73.24 % 78.85 %	22.98 % 18.65 %	3.77 % 2.50 %
Entertainment	21462 21938	15739 17140	4919 4238	804 560	73.33 % 78.13 %	22.92 % 19.32 %	3.75 % 2.55 %
Cosmetics & Beauty	21782 22202	15922 17262	5029 4332	831 608	73.10 % 77.75 %	23.09 % 19.51 %	3.82 % 2.74 %
Food & Drink	22017 22270	16844 18123	4400 3624	773 523	76.50 % 81.38 %	19.98 % 16.27 %	3.51 % 2.35 %
Home & Garden	22094 21696	16975 17725	4369 3475	750 496	76.83 % 81.70 %	19.77 % 16.02 %	3.39 % 2.29 %
Finance	22010 21672	15270 16171	5843 4855	897 646	69.38 % 74.62 %	26.55 % 22.40 %	4.08 % 2.98 %
Health	22634 21967	15841 16528	5895 4800	898 639	69.99 % 75.24 %	26.04 % 21.85 %	3.97 % 2.91 %
Pets	21988 21762	16675 17527	4543 3663	770 572	75.84 % 80.54 %	20.66 % 16.83 %	3.50 % 2.63 %
Sport & Fitness	21377 21808	15528 16875	5029 4324	820 609	72.64 % 77.38 %	23.53 % 19.83 %	3.84 % 2.79 %
Job & Career	22138 21653	15778 16563	5406 4441	954 649	71.27 % 76.49 %	24.42 % 20.51 %	4.31 % 3.00 %
Dating	21750 21803	14738 15839	6161 5358	851 606	67.76 % 72.65 %	28.33 % 24.57 %	3.91 % 2.78 %
Other	22041 21880	16676 17660	4552 3641	813 579	75.66 % 80.71 %	20.65 % 16.64 %	3.69 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 28824	19735 21437	7368 6540	1190 847	69.75 % 74.37 %	26.04 % 22.69 %	4.21 % 2.94 %
Outlook Mail	28844 28267	20234 21405	7441 6046	1169 816	70.15 % 75.72 %	25.80 % 21.39 %	4.05 % 2.89 %
Yahoo Mail	28466 28550	20903 22354	6468 5437	1095 759	73.43 % 78.30 %	22.72 % 19.04 %	3.85 % 2.66 %
AOL Mail	28643 28307	20956 22181	6580 5370	1107 756	73.16 % 78.36 %	22.97 % 18.97 %	3.86 % 2.67 %
Mail.com	28819 28169	21457 22413	6323 5035	1039 721	74.45 % 79.57 %	21.94 % 17.87 %	3.61 % 2.56 %
Yandex Mail	28526 28458	20428 21803	6953 5810	1145 845	71.61 % 76.61 %	24.37 % 20.42 %	4.01 % 2.97 %
GMX Mail	28688 28199	21087 22168	6613 5313	988 718	73.50 % 78.61 %	23.05 % 18.84 %	3.44 % 2.55 %
Zoho Mail	28385 28789	21296 23009	6035 5068	1054 712	75.03 % 79.92 %	21.26 % 17.60 %	3.71 % 2.47 %
ProtonMail	28409 28808	21248 22929	6150 5182	1011 697	74.79 % 79.59 %	21.65 % 17.99 %	3.56 % 2.42 %
Custom Mail	28235 28005	21585 22825	5656 4521	994 659	76.45 % 81.50 %	20.03 % 16.14 %	3.52 % 2.35 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.