Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 222.914	159.455 170.448	56.164 46.967	8.235 5.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 76.46 %	25.09 % 21.07 %	3.68 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 16861	12737 13525	3697 2977	621 359	74.68 % 80.21 %	21.68 % 17.66 %	3.64 % 2.13 %
Elektronics	17571 17340	12507 13309	4432 3600	632 431	71.18 % 76.75 %	25.22 % 20.76 %	3.60 % 2.49 %
Entertainment	16807 17152	11987 13093	4200 3656	620 403	71.32 % 76.34 %	24.99 % 21.32 %	3.69 % 2.35 %
Cosmetics & Beauty	17088 17403	12135 13217	4316 3753	637 433	71.01 % 75.95 %	25.26 % 21.57 %	3.73 % 2.49 %
Food & Drink	17317 17588	12957 14042	3768 3151	592 395	74.82 % 79.84 %	21.76 % 17.92 %	3.42 % 2.25 %
Home & Garden	17277 17033	12973 13662	3734 3004	570 367	75.09 % 80.21 %	21.61 % 17.64 %	3.30 % 2.15 %
Finance	17224 16977	11543 12299	5008 4197	673 481	67.02 % 72.45 %	29.08 % 24.72 %	3.91 % 2.83 %
Health	17938 17169	12136 12528	5119 4185	683 456	67.66 % 72.97 %	28.54 % 24.38 %	3.81 % 2.66 %
Pets	17211 17110	12765 13535	3848 3150	598 425	74.17 % 79.11 %	22.36 % 18.41 %	3.47 % 2.48 %
Sport & Fitness	16731 17069	11847 12911	4267 3709	617 449	70.81 % 75.64 %	25.50 % 21.73 %	3.69 % 2.63 %
Job & Career	17395 16912	12084 12685	4582 3763	729 464	69.47 % 75.01 %	26.34 % 22.25 %	4.19 % 2.74 %
Dating	17000 17204	11032 12053	5334 4717	634 434	64.89 % 70.06 %	31.38 % 27.42 %	3.73 % 2.52 %
Other	17240 17096	12752 13589	3859 3105	629 402	73.97 % 79.49 %	22.38 % 18.16 %	3.65 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 22704	15039 16388	6336 5695	879 621	67.58 % 72.18 %	28.47 % 25.08 %	3.95 % 2.74 %
Outlook Mail	22861 22192	15532 16389	6428 5217	901 586	67.94 % 73.85 %	28.12 % 23.51 %	3.94 % 2.64 %
Yahoo Mail	22213 22315	15919 17120	5468 4649	826 546	71.67 % 76.72 %	24.62 % 20.83 %	3.72 % 2.45 %
AOL Mail	22384 22248	15966 17095	5571 4599	847 554	71.33 % 76.84 %	24.89 % 20.67 %	3.78 % 2.49 %
Mail.com	22577 22045	16397 17180	5382 4322	798 543	72.63 % 77.93 %	23.84 % 19.61 %	3.53 % 2.46 %
Yandex Mail	22428 22301	15655 16731	5913 4961	860 609	69.80 % 75.02 %	26.36 % 22.25 %	3.83 % 2.73 %
GMX Mail	22479 22014	15986 16836	5728 4660	765 518	71.12 % 76.48 %	25.48 % 21.17 %	3.40 % 2.35 %
Zoho Mail	22248 22627	16286 17709	5165 4402	797 516	73.20 % 78.26 %	23.22 % 19.45 %	3.58 % 2.28 %
ProtonMail	22179 22625	16075 17537	5319 4562	785 526	72.48 % 77.51 %	23.98 % 20.16 %	3.54 % 2.32 %
Custom Mail	22231 21843	16600 17463	4854 3900	777 480	74.67 % 79.95 %	21.83 % 17.85 %	3.50 % 2.20 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.