Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 393.509	297.350 314.469	82.152 67.784	15.345 11.256

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 79.91 %	20.81 % 17.23 %	3.89 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 30124	23663 25052	5441 4333	1083 739	78.39 % 83.16 %	18.02 % 14.38 %	3.59 % 2.45 %
Elektronics	30740 30471	23252 24558	6320 5087	1168 826	75.64 % 80.59 %	20.56 % 16.69 %	3.80 % 2.71 %
Entertainment	29813 30527	22493 24393	6182 5300	1138 834	75.45 % 79.91 %	20.74 % 17.36 %	3.82 % 2.73 %
Cosmetics & Beauty	30068 30366	22603 24139	6282 5345	1183 882	75.17 % 79.49 %	20.89 % 17.60 %	3.93 % 2.90 %
Food & Drink	30339 30633	23757 25370	5500 4486	1082 777	78.31 % 82.82 %	18.13 % 14.64 %	3.57 % 2.54 %
Home & Garden	30560 29997	24024 24898	5489 4341	1047 758	78.61 % 83.00 %	17.96 % 14.47 %	3.43 % 2.53 %
Finance	30716 29907	22059 22877	7340 6057	1317 973	71.82 % 76.49 %	23.90 % 20.25 %	4.29 % 3.25 %
Health	30992 30420	22490 23552	7244 5923	1258 945	72.57 % 77.42 %	23.37 % 19.47 %	4.06 % 3.11 %
Pets	30348 30369	23543 24861	5742 4647	1063 861	77.58 % 81.86 %	18.92 % 15.30 %	3.50 % 2.84 %
Sport & Fitness	29696 30331	22123 23924	6364 5469	1209 938	74.50 % 78.88 %	21.43 % 18.03 %	4.07 % 3.09 %
Job & Career	30708 29992	22467 23385	6875 5644	1366 963	73.16 % 77.97 %	22.39 % 18.82 %	4.45 % 3.21 %
Dating	30315 30248	21400 22763	7637 6571	1278 914	70.59 % 75.25 %	25.19 % 21.72 %	4.22 % 3.02 %
Other	30365 30124	23476 24697	5736 4581	1153 846	77.31 % 81.98 %	18.89 % 15.21 %	3.80 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 39676	28191 30315	9190 8070	1725 1291	72.09 % 76.41 %	23.50 % 20.34 %	4.41 % 3.25 %
Outlook Mail	39769 39212	28815 30383	9278 7586	1676 1243	72.46 % 77.48 %	23.33 % 19.35 %	4.21 % 3.17 %
Yahoo Mail	39403 39457	29642 31457	8200 6864	1561 1136	75.23 % 79.72 %	20.81 % 17.40 %	3.96 % 2.88 %
AOL Mail	39692 38991	29777 31063	8335 6769	1580 1159	75.02 % 79.67 %	21.00 % 17.36 %	3.98 % 2.97 %
Mail.com	39734 39245	30325 31827	7927 6374	1482 1044	76.32 % 81.10 %	19.95 % 16.24 %	3.73 % 2.66 %
Yandex Mail	39419 39470	28959 30837	8799 7364	1661 1269	73.46 % 78.13 %	22.32 % 18.66 %	4.21 % 3.22 %
GMX Mail	39690 38979	30185 31385	8135 6525	1370 1069	76.05 % 80.52 %	20.50 % 16.74 %	3.45 % 2.74 %
Zoho Mail	39456 39622	30380 32304	7581 6260	1495 1058	77.00 % 81.53 %	19.21 % 15.80 %	3.79 % 2.67 %
ProtonMail	39305 39949	30287 32612	7596 6327	1422 1010	77.06 % 81.63 %	19.33 % 15.84 %	3.62 % 2.53 %
Custom Mail	39273 38908	30789 32286	7111 5645	1373 977	78.40 % 82.98 %	18.11 % 14.51 %	3.50 % 2.51 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.