Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.957 464.081	355.143 373.355	92.663 76.993	18.151 13.733

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.22 % 80.45 %	19.89 % 16.59 %	3.90 % 2.96 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35700 35623	28259 29781	6151 4945	1290 897	79.16 % 83.60 %	17.23 % 13.88 %	3.61 % 2.52 %
Elektronics	36123 35767	27703 29028	7066 5730	1354 1009	76.69 % 81.16 %	19.56 % 16.02 %	3.75 % 2.82 %
Entertainment	35412 35821	27028 28808	7016 6008	1368 1005	76.32 % 80.42 %	19.81 % 16.77 %	3.86 % 2.81 %
Cosmetics & Beauty	35681 35706	27171 28569	7112 6047	1398 1090	76.15 % 80.01 %	19.93 % 16.94 %	3.92 % 3.05 %
Food & Drink	35788 36169	28314 30110	6204 5105	1270 954	79.12 % 83.25 %	17.34 % 14.11 %	3.55 % 2.64 %
Home & Garden	36065 35559	28615 29674	6197 4957	1253 928	79.34 % 83.45 %	17.18 % 13.94 %	3.47 % 2.61 %
Finance	36096 35538	26290 27428	8250 6914	1556 1196	72.83 % 77.18 %	22.86 % 19.46 %	4.31 % 3.37 %
Health	36349 35835	26802 28002	8087 6684	1460 1149	73.74 % 78.14 %	22.25 % 18.65 %	4.02 % 3.21 %
Pets	35918 35802	28132 29440	6508 5315	1278 1047	78.32 % 82.23 %	18.12 % 14.85 %	3.56 % 2.92 %
Sport & Fitness	34992 35733	26369 28361	7199 6227	1424 1145	75.36 % 79.37 %	20.57 % 17.43 %	4.07 % 3.20 %
Job & Career	36277 35319	26839 27703	7810 6443	1628 1173	73.98 % 78.44 %	21.53 % 18.24 %	4.49 % 3.32 %
Dating	35782 35660	25694 27157	8567 7389	1521 1114	71.81 % 76.16 %	23.94 % 20.72 %	4.25 % 3.12 %
Other	35774 35549	27927 29294	6496 5229	1351 1026	78.07 % 82.40 %	18.16 % 14.71 %	3.78 % 2.89 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44607 45163	32383 34608	10237 9034	1987 1521	72.60 % 76.63 %	22.95 % 20.00 %	4.45 % 3.37 %
Outlook Mail	45135 44645	33065 34812	10152 8371	1918 1462	73.26 % 77.98 %	22.49 % 18.75 %	4.25 % 3.27 %
Yahoo Mail	44944 44880	34098 35946	9049 7602	1797 1332	75.87 % 80.09 %	20.13 % 16.94 %	4.00 % 2.97 %
AOL Mail	45127 44385	34170 35519	9156 7496	1801 1370	75.72 % 80.02 %	20.29 % 16.89 %	3.99 % 3.09 %
Mail.com	45241 44707	34831 36411	8719 7052	1691 1244	76.99 % 81.44 %	19.27 % 15.77 %	3.74 % 2.78 %
Yandex Mail	44855 44914	33284 35290	9681 8152	1890 1472	74.20 % 78.57 %	21.58 % 18.15 %	4.21 % 3.28 %
GMX Mail	45126 44247	34733 35877	8859 7137	1534 1233	76.97 % 81.08 %	19.63 % 16.13 %	3.40 % 2.79 %
Zoho Mail	44845 45051	34839 36950	8306 6880	1700 1221	77.69 % 82.02 %	18.52 % 15.27 %	3.79 % 2.71 %
ProtonMail	44722 45465	34852 37389	8276 6923	1594 1153	77.93 % 82.24 %	18.51 % 15.23 %	3.56 % 2.54 %
Custom Mail	44780 44259	35408 36897	7797 6226	1575 1136	79.07 % 83.37 %	17.41 % 14.07 %	3.52 % 2.57 %
iCloud Mail	5589 5457	4289 4283	1023 907	277 267	76.74 % 78.49 %	18.30 % 16.62 %	4.96 % 4.89 %
Tuta	5482 5594	4574 4785	719 644	189 165	83.44 % 85.54 %	13.12 % 11.51 %	3.45 % 2.95 %
Juno.com	5504 5314	4617 4588	689 569	198 157	83.88 % 86.34 %	12.52 % 10.71 %	3.60 % 2.95 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.