Benchmark Email and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
285.308
284.376
|
208.929
222.524
|
65.587
54.322
|
10.792
7.530
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.23 %
78.25 %
|
22.99 %
19.10 %
|
3.78 %
2.65 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21799
21615
|
16671
17677
|
4335
3448
|
793
490
|
76.48 %
81.78 %
|
19.89 %
15.95 %
|
3.64 %
2.27 %
|
Elektronics |
22216
22110
|
16272
17434
|
5106
4123
|
838
553
|
73.24 %
78.85 %
|
22.98 %
18.65 %
|
3.77 %
2.50 %
|
Entertainment |
21462
21938
|
15739
17140
|
4919
4238
|
804
560
|
73.33 %
78.13 %
|
22.92 %
19.32 %
|
3.75 %
2.55 %
|
Cosmetics & Beauty |
21782
22202
|
15922
17262
|
5029
4332
|
831
608
|
73.10 %
77.75 %
|
23.09 %
19.51 %
|
3.82 %
2.74 %
|
Food & Drink |
22017
22270
|
16844
18123
|
4400
3624
|
773
523
|
76.50 %
81.38 %
|
19.98 %
16.27 %
|
3.51 %
2.35 %
|
Home & Garden |
22094
21696
|
16975
17725
|
4369
3475
|
750
496
|
76.83 %
81.70 %
|
19.77 %
16.02 %
|
3.39 %
2.29 %
|
Finance |
22010
21672
|
15270
16171
|
5843
4855
|
897
646
|
69.38 %
74.62 %
|
26.55 %
22.40 %
|
4.08 %
2.98 %
|
Health |
22634
21967
|
15841
16528
|
5895
4800
|
898
639
|
69.99 %
75.24 %
|
26.04 %
21.85 %
|
3.97 %
2.91 %
|
Pets |
21988
21762
|
16675
17527
|
4543
3663
|
770
572
|
75.84 %
80.54 %
|
20.66 %
16.83 %
|
3.50 %
2.63 %
|
Sport & Fitness |
21377
21808
|
15528
16875
|
5029
4324
|
820
609
|
72.64 %
77.38 %
|
23.53 %
19.83 %
|
3.84 %
2.79 %
|
Job & Career |
22138
21653
|
15778
16563
|
5406
4441
|
954
649
|
71.27 %
76.49 %
|
24.42 %
20.51 %
|
4.31 %
3.00 %
|
Dating |
21750
21803
|
14738
15839
|
6161
5358
|
851
606
|
67.76 %
72.65 %
|
28.33 %
24.57 %
|
3.91 %
2.78 %
|
Other |
22041
21880
|
16676
17660
|
4552
3641
|
813
579
|
75.66 %
80.71 %
|
20.65 %
16.64 %
|
3.69 %
2.65 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28293
28824
|
19735
21437
|
7368
6540
|
1190
847
|
69.75 %
74.37 %
|
26.04 %
22.69 %
|
4.21 %
2.94 %
|
Outlook Mail |
28844
28267
|
20234
21405
|
7441
6046
|
1169
816
|
70.15 %
75.72 %
|
25.80 %
21.39 %
|
4.05 %
2.89 %
|
Yahoo Mail |
28466
28550
|
20903
22354
|
6468
5437
|
1095
759
|
73.43 %
78.30 %
|
22.72 %
19.04 %
|
3.85 %
2.66 %
|
AOL Mail |
28643
28307
|
20956
22181
|
6580
5370
|
1107
756
|
73.16 %
78.36 %
|
22.97 %
18.97 %
|
3.86 %
2.67 %
|
Mail.com |
28819
28169
|
21457
22413
|
6323
5035
|
1039
721
|
74.45 %
79.57 %
|
21.94 %
17.87 %
|
3.61 %
2.56 %
|
Yandex Mail |
28526
28458
|
20428
21803
|
6953
5810
|
1145
845
|
71.61 %
76.61 %
|
24.37 %
20.42 %
|
4.01 %
2.97 %
|
GMX Mail |
28688
28199
|
21087
22168
|
6613
5313
|
988
718
|
73.50 %
78.61 %
|
23.05 %
18.84 %
|
3.44 %
2.55 %
|
Zoho Mail |
28385
28789
|
21296
23009
|
6035
5068
|
1054
712
|
75.03 %
79.92 %
|
21.26 %
17.60 %
|
3.71 %
2.47 %
|
ProtonMail |
28409
28808
|
21248
22929
|
6150
5182
|
1011
697
|
74.79 %
79.59 %
|
21.65 %
17.99 %
|
3.56 %
2.42 %
|
Custom Mail |
28235
28005
|
21585
22825
|
5656
4521
|
994
659
|
76.45 %
81.50 %
|
20.03 %
16.14 %
|
3.52 %
2.35 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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- Benchmark Email and MailChimp comparison
- Benchmark Email and MailerLite comparison
- Benchmark Email and Mailify comparison
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- Benchmark Email and SendPulse comparison