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Benchmark Email and CampaignMonitor Email Deliverability Comparison

  Benchmark Email
  CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.707
  353.003
  264.242
  280.648
  75.824
  62.530
  13.641
  9.825

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.71 %
  79.50 %
  21.44 %
  17.71 %
  3.86 %
  2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27115
  27000
  21106
  22362
  5025
  3993
  984
  645
  77.84 %
  82.82 %
  18.53 %
  14.79 %
  3.63 %
  2.39 %
Elektronics
  27543
  27330
  20621
  21920
  5863
  4701
  1059
  709
  74.87 %
  80.20 %
  21.29 %
  17.20 %
  3.84 %
  2.59 %
Entertainment
  26700
  27364
  19989
  21754
  5706
  4891
  1005
  719
  74.87 %
  79.50 %
  21.37 %
  17.87 %
  3.76 %
  2.63 %
Cosmetics & Beauty
  26913
  27357
  20058
  21634
  5790
  4949
  1065
  774
  74.53 %
  79.08 %
  21.51 %
  18.09 %
  3.96 %
  2.83 %
Food & Drink
  27192
  27544
  21162
  22708
  5075
  4147
  955
  689
  77.82 %
  82.44 %
  18.66 %
  15.06 %
  3.51 %
  2.50 %
Home & Garden
  27323
  26877
  21337
  22237
  5055
  3994
  931
  646
  78.09 %
  82.74 %
  18.50 %
  14.86 %
  3.41 %
  2.40 %
Finance
  27504
  26837
  19566
  20387
  6780
  5592
  1158
  858
  71.14 %
  75.97 %
  24.65 %
  20.84 %
  4.21 %
  3.20 %
Health
  27766
  27305
  19924
  20999
  6713
  5489
  1129
  817
  71.76 %
  76.91 %
  24.18 %
  20.10 %
  4.07 %
  2.99 %
Pets
  27130
  27171
  20912
  22150
  5269
  4261
  949
  760
  77.08 %
  81.52 %
  19.42 %
  15.68 %
  3.50 %
  2.80 %
Sport & Fitness
  26550
  27142
  19639
  21304
  5850
  5022
  1061
  816
  73.97 %
  78.49 %
  22.03 %
  18.50 %
  4.00 %
  3.01 %
Job & Career
  27524
  26916
  19990
  20878
  6327
  5181
  1207
  857
  72.63 %
  77.57 %
  22.99 %
  19.25 %
  4.39 %
  3.18 %
Dating
  27140
  27163
  18956
  20255
  7080
  6107
  1104
  801
  69.85 %
  74.57 %
  26.09 %
  22.48 %
  4.07 %
  2.95 %
Other
  27307
  26997
  20982
  22060
  5291
  4203
  1034
  734
  76.84 %
  81.71 %
  19.38 %
  15.57 %
  3.79 %
  2.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35032
  35622
  25004
  27034
  8496
  7466
  1532
  1122
  71.37 %
  75.89 %
  24.25 %
  20.96 %
  4.37 %
  3.15 %
Outlook Mail
  35644
  35254
  25599
  27150
  8567
  7008
  1478
  1096
  71.82 %
  77.01 %
  24.03 %
  19.88 %
  4.15 %
  3.11 %
Yahoo Mail
  35382
  35417
  26451
  28117
  7552
  6312
  1379
  988
  74.76 %
  79.39 %
  21.34 %
  17.82 %
  3.90 %
  2.79 %
AOL Mail
  35534
  34972
  26454
  27748
  7668
  6221
  1412
  1003
  74.45 %
  79.34 %
  21.58 %
  17.79 %
  3.97 %
  2.87 %
Mail.com
  35676
  35275
  27029
  28486
  7316
  5866
  1331
  923
  75.76 %
  80.75 %
  20.51 %
  16.63 %
  3.73 %
  2.62 %
Yandex Mail
  35283
  35353
  25733
  27498
  8092
  6757
  1458
  1098
  72.93 %
  77.78 %
  22.93 %
  19.11 %
  4.13 %
  3.11 %
GMX Mail
  35529
  34873
  26764
  27920
  7545
  6032
  1220
  921
  75.33 %
  80.06 %
  21.24 %
  17.30 %
  3.43 %
  2.64 %
Zoho Mail
  35259
  35630
  26939
  28893
  6987
  5799
  1333
  938
  76.40 %
  81.09 %
  19.82 %
  16.28 %
  3.78 %
  2.63 %
ProtonMail
  35224
  35689
  26912
  28952
  7043
  5860
  1269
  877
  76.40 %
  81.12 %
  19.99 %
  16.42 %
  3.60 %
  2.46 %
Custom Mail
  35144
  34918
  27357
  28850
  6558
  5209
  1229
  859
  77.84 %
  82.62 %
  18.66 %
  14.92 %
  3.50 %
  2.46 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.