Sign In
Language

Benchmark Email and CampaignMonitor Email Deliverability Comparison

  Benchmark Email
  CampaignMonitor

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  250.494
  181.570
  193.843
  60.332
  50.262
  9.393
  6.389

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  77.38 %
  24.01 %
  20.07 %
  3.74 %
  2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  18982
  14501
  15382
  3981
  3187
  701
  413
  75.59 %
  81.03 %
  20.75 %
  16.79 %
  3.65 %
  2.18 %
Elektronics
  19654
  19441
  14193
  15115
  4731
  3834
  730
  492
  72.21 %
  77.75 %
  24.07 %
  19.72 %
  3.71 %
  2.53 %
Entertainment
  18893
  19280
  13676
  14905
  4522
  3912
  695
  463
  72.39 %
  77.31 %
  23.93 %
  20.29 %
  3.68 %
  2.40 %
Cosmetics & Beauty
  19187
  19538
  13834
  15029
  4634
  4009
  719
  500
  72.10 %
  76.92 %
  24.15 %
  20.52 %
  3.75 %
  2.56 %
Food & Drink
  19395
  19734
  14685
  15906
  4042
  3367
  668
  461
  75.72 %
  80.60 %
  20.84 %
  17.06 %
  3.44 %
  2.34 %
Home & Garden
  19402
  19151
  14745
  15500
  4010
  3224
  647
  427
  76.00 %
  80.94 %
  20.67 %
  16.83 %
  3.33 %
  2.23 %
Finance
  19356
  19089
  13210
  14034
  5374
  4495
  772
  560
  68.25 %
  73.52 %
  27.76 %
  23.55 %
  3.99 %
  2.93 %
Health
  20070
  19325
  13826
  14323
  5470
  4461
  774
  541
  68.89 %
  74.12 %
  27.25 %
  23.08 %
  3.86 %
  2.80 %
Pets
  19339
  19218
  14505
  15355
  4153
  3381
  681
  482
  75.00 %
  79.90 %
  21.47 %
  17.59 %
  3.52 %
  2.51 %
Sport & Fitness
  18829
  19218
  13500
  14711
  4609
  3986
  720
  521
  71.70 %
  76.55 %
  24.48 %
  20.74 %
  3.82 %
  2.71 %
Job & Career
  19483
  19029
  13705
  14419
  4940
  4063
  838
  547
  70.34 %
  75.77 %
  25.36 %
  21.35 %
  4.30 %
  2.87 %
Dating
  19144
  19315
  12708
  13801
  5706
  5006
  730
  508
  66.38 %
  71.45 %
  29.81 %
  25.92 %
  3.81 %
  2.63 %
Other
  19360
  19174
  14482
  15363
  4160
  3337
  718
  474
  74.80 %
  80.12 %
  21.49 %
  17.40 %
  3.71 %
  2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  25438
  17126
  18649
  6792
  6072
  1018
  717
  68.68 %
  73.31 %
  27.24 %
  23.87 %
  4.08 %
  2.82 %
Outlook Mail
  25476
  24859
  17594
  18596
  6864
  5580
  1018
  683
  69.06 %
  74.81 %
  26.94 %
  22.45 %
  4.00 %
  2.75 %
Yahoo Mail
  25025
  25143
  18161
  19502
  5914
  5009
  950
  632
  72.57 %
  77.56 %
  23.63 %
  19.92 %
  3.80 %
  2.51 %
AOL Mail
  25196
  24979
  18226
  19395
  6014
  4942
  956
  642
  72.34 %
  77.65 %
  23.87 %
  19.78 %
  3.79 %
  2.57 %
Mail.com
  25354
  24789
  18638
  19515
  5798
  4646
  918
  628
  73.51 %
  78.72 %
  22.87 %
  18.74 %
  3.62 %
  2.53 %
Yandex Mail
  25140
  25198
  17769
  19115
  6378
  5357
  993
  726
  70.68 %
  75.86 %
  25.37 %
  21.26 %
  3.95 %
  2.88 %
GMX Mail
  25275
  24746
  18283
  19186
  6121
  4945
  871
  615
  72.34 %
  77.53 %
  24.22 %
  19.98 %
  3.45 %
  2.49 %
Zoho Mail
  24954
  25299
  18499
  20024
  5542
  4688
  913
  587
  74.13 %
  79.15 %
  22.21 %
  18.53 %
  3.66 %
  2.32 %
ProtonMail
  24950
  25399
  18386
  19954
  5685
  4844
  879
  601
  73.69 %
  78.56 %
  22.79 %
  19.07 %
  3.52 %
  2.37 %
Custom Mail
  24989
  24644
  18888
  19907
  5224
  4179
  877
  558
  75.59 %
  80.78 %
  20.91 %
  16.96 %
  3.51 %
  2.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.