ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 394.847	319.752 297.350	64.147 82.152	10.204 15.345

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 75.31 %	16.28 % 20.81 %	2.59 % 3.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30187	24901 23663	3938 5441	669 1083	84.39 % 78.39 %	13.35 % 18.02 %	2.27 % 3.59 %
Elektronics	30381 30740	24887 23252	4748 6320	746 1168	81.92 % 75.64 %	15.63 % 20.56 %	2.46 % 3.80 %
Entertainment	29742 29813	24076 22493	4891 6182	775 1138	80.95 % 75.45 %	16.44 % 20.74 %	2.61 % 3.82 %
Cosmetics & Beauty	30189 30068	24439 22603	4948 6282	802 1183	80.95 % 75.17 %	16.39 % 20.89 %	2.66 % 3.93 %
Food & Drink	29819 30339	25135 23757	4005 5500	679 1082	84.29 % 78.31 %	13.43 % 18.13 %	2.28 % 3.57 %
Home & Garden	30768 30560	25855 24024	4239 5489	674 1047	84.03 % 78.61 %	13.78 % 17.96 %	2.19 % 3.43 %
Finance	30542 30716	23759 22059	5900 7340	883 1317	77.79 % 71.82 %	19.32 % 23.90 %	2.89 % 4.29 %
Health	30333 30992	23866 22490	5654 7244	813 1258	78.68 % 72.57 %	18.64 % 23.37 %	2.68 % 4.06 %
Pets	30703 30348	25585 23543	4385 5742	733 1063	83.33 % 77.58 %	14.28 % 18.92 %	2.39 % 3.50 %
Sport & Fitness	30329 29696	24230 22123	5251 6364	848 1209	79.89 % 74.50 %	17.31 % 21.43 %	2.80 % 4.07 %
Job & Career	30922 30708	24449 22467	5551 6875	922 1366	79.07 % 73.16 %	17.95 % 22.39 %	2.98 % 4.45 %
Dating	30160 30315	23029 21400	6231 7637	900 1278	76.36 % 70.59 %	20.66 % 25.19 %	2.98 % 4.22 %
Other	30707 30365	25541 23476	4406 5736	760 1153	83.18 % 77.31 %	14.35 % 18.89 %	2.48 % 3.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39106	31034 28191	7675 9190	1177 1725	77.81 % 72.09 %	19.24 % 23.50 %	2.95 % 4.41 %
Outlook Mail	39257 39769	30769 28815	7408 9278	1080 1676	78.38 % 72.46 %	18.87 % 23.33 %	2.75 % 4.21 %
Yahoo Mail	38991 39403	31611 29642	6323 8200	1057 1561	81.07 % 75.23 %	16.22 % 20.81 %	2.71 % 3.96 %
AOL Mail	39547 39692	31945 29777	6517 8335	1085 1580	80.78 % 75.02 %	16.48 % 21.00 %	2.74 % 3.98 %
Mail.com	39528 39734	32435 30325	6085 7927	1008 1482	82.06 % 76.32 %	15.39 % 19.95 %	2.55 % 3.73 %
Yandex Mail	39366 39419	31330 28959	6915 8799	1121 1661	79.59 % 73.46 %	17.57 % 22.32 %	2.85 % 4.21 %
GMX Mail	39010 39690	31926 30185	6192 8135	892 1370	81.84 % 76.05 %	15.87 % 20.50 %	2.29 % 3.45 %
Zoho Mail	39910 39456	33058 30380	5910 7581	942 1495	82.83 % 77.00 %	14.81 % 19.21 %	2.36 % 3.79 %
ProtonMail	39592 39305	32814 30287	5828 7596	950 1422	82.88 % 77.06 %	14.72 % 19.33 %	2.40 % 3.62 %
Custom Mail	39016 39273	32830 30789	5294 7111	892 1373	84.14 % 78.40 %	13.57 % 18.11 %	2.29 % 3.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.