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ActiveCampaign and Benchmark Email Email Deliverability Comparison

  ActiveCampaign
  Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.459
  114.514
  80.047
  71.003
  32.833
  39.714
  1.579
  3.797

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  62.00 %
  28.69 %
  34.68 %
  1.38 %
  3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8082
  8613
  6030
  5735
  1937
  2587
  115
  291
  74.61 %
  66.59 %
  23.97 %
  30.04 %
  1.42 %
  3.38 %
Elektronics
  8611
  9286
  5991
  5718
  2506
  3257
  114
  311
  69.57 %
  61.58 %
  29.10 %
  35.07 %
  1.32 %
  3.35 %
Entertainment
  8613
  8306
  5987
  5116
  2514
  2925
  112
  265
  69.51 %
  61.59 %
  29.19 %
  35.22 %
  1.30 %
  3.19 %
Cosmetics & Beauty
  8737
  8745
  6095
  5405
  2528
  3050
  114
  290
  69.76 %
  61.81 %
  28.93 %
  34.88 %
  1.30 %
  3.32 %
Food & Drink
  8555
  8906
  6358
  5948
  2070
  2663
  127
  295
  74.32 %
  66.79 %
  24.20 %
  29.90 %
  1.48 %
  3.31 %
Home & Garden
  9181
  8832
  6836
  5910
  2220
  2629
  125
  293
  74.46 %
  66.92 %
  24.18 %
  29.77 %
  1.36 %
  3.32 %
Finance
  8967
  9006
  5810
  5104
  3040
  3607
  117
  295
  64.79 %
  56.67 %
  33.90 %
  40.05 %
  1.30 %
  3.28 %
Health
  8968
  9256
  5813
  5239
  3034
  3715
  121
  302
  64.82 %
  56.60 %
  33.83 %
  40.14 %
  1.35 %
  3.26 %
Pets
  9011
  8877
  6731
  5908
  2159
  2673
  121
  296
  74.70 %
  66.55 %
  23.96 %
  30.11 %
  1.34 %
  3.33 %
Sport & Fitness
  9009
  8327
  6231
  5127
  2648
  2924
  130
  276
  69.16 %
  61.57 %
  29.39 %
  35.11 %
  1.44 %
  3.31 %
Job & Career
  9156
  9027
  6377
  5562
  2653
  3155
  126
  310
  69.65 %
  61.62 %
  28.98 %
  34.95 %
  1.38 %
  3.43 %
Dating
  8547
  8500
  5075
  4360
  3344
  3865
  128
  275
  59.38 %
  51.29 %
  39.12 %
  45.47 %
  1.50 %
  3.24 %
Other
  9022
  8833
  6713
  5871
  2180
  2664
  129
  298
  74.41 %
  66.47 %
  24.16 %
  30.16 %
  1.43 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11595
  11065
  7456
  6228
  3977
  4464
  162
  373
  64.30 %
  56.29 %
  34.30 %
  40.34 %
  1.40 %
  3.37 %
Outlook Mail
  11605
  11924
  7632
  6929
  3811
  4595
  162
  400
  65.76 %
  58.11 %
  32.84 %
  38.54 %
  1.40 %
  3.35 %
Yahoo Mail
  10990
  11252
  7841
  7147
  2991
  3736
  158
  369
  71.35 %
  63.52 %
  27.22 %
  33.20 %
  1.44 %
  3.28 %
AOL Mail
  11585
  11470
  8235
  7274
  3192
  3827
  158
  369
  71.08 %
  63.42 %
  27.55 %
  33.37 %
  1.36 %
  3.22 %
Mail.com
  11524
  11602
  8341
  7446
  3032
  3765
  151
  391
  72.38 %
  64.18 %
  26.31 %
  32.45 %
  1.31 %
  3.37 %
Yandex Mail
  11400
  11517
  7915
  7058
  3329
  4078
  156
  381
  69.43 %
  61.28 %
  29.20 %
  35.41 %
  1.37 %
  3.31 %
GMX Mail
  11372
  11706
  7776
  7059
  3441
  4256
  155
  391
  68.38 %
  60.30 %
  30.26 %
  36.36 %
  1.36 %
  3.34 %
Zoho Mail
  11812
  11424
  8540
  7364
  3112
  3685
  160
  375
  72.30 %
  64.46 %
  26.35 %
  32.26 %
  1.35 %
  3.28 %
ProtonMail
  11536
  11383
  8118
  7110
  3251
  3893
  167
  380
  70.37 %
  62.46 %
  28.18 %
  34.20 %
  1.45 %
  3.34 %
Custom Mail
  11040
  11171
  8193
  7388
  2697
  3415
  150
  368
  74.21 %
  66.14 %
  24.43 %
  30.57 %
  1.36 %
  3.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.