ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.043 189.297	143.683 131.441	41.391 50.998	3.969 6.858

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 69.44 %	21.90 % 26.94 %	2.10 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13879 14488	11108 10610	2493 3362	278 516	80.03 % 73.23 %	17.96 % 23.21 %	2.00 % 3.56 %
Elektronics	14401 14934	11002 10344	3113 4059	286 531	76.40 % 69.26 %	21.62 % 27.18 %	1.99 % 3.56 %
Entertainment	14297 14138	10832 9829	3170 3802	295 507	75.76 % 69.52 %	22.17 % 26.89 %	2.06 % 3.59 %
Cosmetics & Beauty	14253 14485	10782 10050	3174 3926	297 509	75.65 % 69.38 %	22.27 % 27.10 %	2.08 % 3.51 %
Food & Drink	14166 14707	11310 10770	2592 3431	264 506	79.84 % 73.23 %	18.30 % 23.33 %	1.86 % 3.44 %
Home & Garden	14947 14541	11900 10690	2772 3376	275 475	79.61 % 73.52 %	18.55 % 23.22 %	1.84 % 3.27 %
Finance	14711 14614	10566 9487	3821 4567	324 560	71.82 % 64.92 %	25.97 % 31.25 %	2.20 % 3.83 %
Health	14674 15226	10646 9987	3732 4685	296 554	72.55 % 65.59 %	25.43 % 30.77 %	2.02 % 3.64 %
Pets	14761 14493	11697 10508	2770 3468	294 517	79.24 % 72.50 %	18.77 % 23.93 %	1.99 % 3.57 %
Sport & Fitness	14757 14040	11046 9668	3371 3840	340 532	74.85 % 68.86 %	22.84 % 27.35 %	2.30 % 3.79 %
Job & Career	15040 14745	11199 10015	3465 4130	376 600	74.46 % 67.92 %	23.04 % 28.01 %	2.50 % 4.07 %
Dating	14354 14242	9878 8859	4136 4856	340 527	68.82 % 62.20 %	28.81 % 34.10 %	2.37 % 3.70 %
Other	14803 14644	11717 10624	2782 3496	304 524	79.15 % 72.55 %	18.79 % 23.87 %	2.05 % 3.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19099 18722	13699 12258	4977 5748	423 716	71.73 % 65.47 %	26.06 % 30.70 %	2.21 % 3.82 %
Outlook Mail	19034 19413	13791 12812	4799 5852	444 749	72.45 % 66.00 %	25.21 % 30.14 %	2.33 % 3.86 %
Yahoo Mail	18422 18792	14135 13174	3892 4939	395 679	76.73 % 70.10 %	21.13 % 26.28 %	2.14 % 3.61 %
AOL Mail	19128 18995	14595 13267	4113 5034	420 694	76.30 % 69.84 %	21.50 % 26.50 %	2.20 % 3.65 %
Mail.com	18901 19126	14665 13568	3855 4872	381 686	77.59 % 70.94 %	20.40 % 25.47 %	2.02 % 3.59 %
Yandex Mail	18914 18925	14167 12899	4317 5325	430 701	74.90 % 68.16 %	22.82 % 28.14 %	2.27 % 3.70 %
GMX Mail	18722 19031	14161 13132	4193 5255	368 644	75.64 % 69.00 %	22.40 % 27.61 %	1.97 % 3.38 %
Zoho Mail	19255 18817	15001 13451	3872 4696	382 670	77.91 % 71.48 %	20.11 % 24.96 %	1.98 % 3.56 %
ProtonMail	18907 18729	14583 13200	3950 4872	374 657	77.13 % 70.48 %	20.89 % 26.01 %	1.98 % 3.51 %
Custom Mail	18661 18747	14886 13680	3423 4405	352 662	79.77 % 72.97 %	18.34 % 23.50 %	1.89 % 3.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.