ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.459 114.514	80.047 71.003	32.833 39.714	1.579 3.797

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 62.00 %	28.69 % 34.68 %	1.38 % 3.32 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8082 8613	6030 5735	1937 2587	115 291	74.61 % 66.59 %	23.97 % 30.04 %	1.42 % 3.38 %
Elektronics	8611 9286	5991 5718	2506 3257	114 311	69.57 % 61.58 %	29.10 % 35.07 %	1.32 % 3.35 %
Entertainment	8613 8306	5987 5116	2514 2925	112 265	69.51 % 61.59 %	29.19 % 35.22 %	1.30 % 3.19 %
Cosmetics & Beauty	8737 8745	6095 5405	2528 3050	114 290	69.76 % 61.81 %	28.93 % 34.88 %	1.30 % 3.32 %
Food & Drink	8555 8906	6358 5948	2070 2663	127 295	74.32 % 66.79 %	24.20 % 29.90 %	1.48 % 3.31 %
Home & Garden	9181 8832	6836 5910	2220 2629	125 293	74.46 % 66.92 %	24.18 % 29.77 %	1.36 % 3.32 %
Finance	8967 9006	5810 5104	3040 3607	117 295	64.79 % 56.67 %	33.90 % 40.05 %	1.30 % 3.28 %
Health	8968 9256	5813 5239	3034 3715	121 302	64.82 % 56.60 %	33.83 % 40.14 %	1.35 % 3.26 %
Pets	9011 8877	6731 5908	2159 2673	121 296	74.70 % 66.55 %	23.96 % 30.11 %	1.34 % 3.33 %
Sport & Fitness	9009 8327	6231 5127	2648 2924	130 276	69.16 % 61.57 %	29.39 % 35.11 %	1.44 % 3.31 %
Job & Career	9156 9027	6377 5562	2653 3155	126 310	69.65 % 61.62 %	28.98 % 34.95 %	1.38 % 3.43 %
Dating	8547 8500	5075 4360	3344 3865	128 275	59.38 % 51.29 %	39.12 % 45.47 %	1.50 % 3.24 %
Other	9022 8833	6713 5871	2180 2664	129 298	74.41 % 66.47 %	24.16 % 30.16 %	1.43 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11595 11065	7456 6228	3977 4464	162 373	64.30 % 56.29 %	34.30 % 40.34 %	1.40 % 3.37 %
Outlook Mail	11605 11924	7632 6929	3811 4595	162 400	65.76 % 58.11 %	32.84 % 38.54 %	1.40 % 3.35 %
Yahoo Mail	10990 11252	7841 7147	2991 3736	158 369	71.35 % 63.52 %	27.22 % 33.20 %	1.44 % 3.28 %
AOL Mail	11585 11470	8235 7274	3192 3827	158 369	71.08 % 63.42 %	27.55 % 33.37 %	1.36 % 3.22 %
Mail.com	11524 11602	8341 7446	3032 3765	151 391	72.38 % 64.18 %	26.31 % 32.45 %	1.31 % 3.37 %
Yandex Mail	11400 11517	7915 7058	3329 4078	156 381	69.43 % 61.28 %	29.20 % 35.41 %	1.37 % 3.31 %
GMX Mail	11372 11706	7776 7059	3441 4256	155 391	68.38 % 60.30 %	30.26 % 36.36 %	1.36 % 3.34 %
Zoho Mail	11812 11424	8540 7364	3112 3685	160 375	72.30 % 64.46 %	26.35 % 32.26 %	1.35 % 3.28 %
ProtonMail	11536 11383	8118 7110	3251 3893	167 380	70.37 % 62.46 %	28.18 % 34.20 %	1.45 % 3.34 %
Custom Mail	11040 11171	8193 7388	2697 3415	150 368	74.21 % 66.14 %	24.43 % 30.57 %	1.36 % 3.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.