ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
465.027 465.957	379.785 355.143	72.694 92.663	12.548 18.151

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.67 % 76.22 %	15.63 % 19.89 %	2.70 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	34920 35700	29610 28259	4483 6151	827 1290	84.79 % 79.16 %	12.84 % 17.23 %	2.37 % 3.61 %
Elektronics	35813 36123	29526 27703	5362 7066	925 1354	82.44 % 76.69 %	14.97 % 19.56 %	2.58 % 3.75 %
Entertainment	35217 35412	28720 27028	5561 7016	936 1368	81.55 % 76.32 %	15.79 % 19.81 %	2.66 % 3.86 %
Cosmetics & Beauty	35615 35681	29058 27171	5597 7112	960 1398	81.59 % 76.15 %	15.72 % 19.93 %	2.70 % 3.92 %
Food & Drink	35286 35788	29884 28314	4556 6204	846 1270	84.69 % 79.12 %	12.91 % 17.34 %	2.40 % 3.55 %
Home & Garden	36238 36065	30618 28615	4789 6197	831 1253	84.49 % 79.34 %	13.22 % 17.18 %	2.29 % 3.47 %
Finance	35962 36096	28207 26290	6672 8250	1083 1556	78.44 % 72.83 %	18.55 % 22.86 %	3.01 % 4.31 %
Health	35776 36349	28381 26802	6375 8087	1020 1460	79.33 % 73.74 %	17.82 % 22.25 %	2.85 % 4.02 %
Pets	36223 35918	30348 28132	4990 6508	885 1278	83.78 % 78.32 %	13.78 % 18.12 %	2.44 % 3.56 %
Sport & Fitness	35976 34992	28935 26369	5988 7199	1053 1424	80.43 % 75.36 %	16.64 % 20.57 %	2.93 % 4.07 %
Job & Career	36201 36277	28789 26839	6296 7810	1116 1628	79.53 % 73.98 %	17.39 % 21.53 %	3.08 % 4.49 %
Dating	35637 35782	27499 25694	7015 8567	1123 1521	77.16 % 71.81 %	19.68 % 23.94 %	3.15 % 4.25 %
Other	36163 35774	30210 27927	5010 6496	943 1351	83.54 % 78.07 %	13.85 % 18.16 %	2.61 % 3.78 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	45514 44607	35482 32383	8601 10237	1431 1987	77.96 % 72.60 %	18.90 % 22.95 %	3.14 % 4.45 %
Outlook Mail	44764 45135	35356 33065	8138 10152	1270 1918	78.98 % 73.26 %	18.18 % 22.49 %	2.84 % 4.25 %
Yahoo Mail	44497 44944	36254 34098	7008 9049	1235 1797	81.48 % 75.87 %	15.75 % 20.13 %	2.78 % 4.00 %
AOL Mail	45052 45127	36571 34170	7207 9156	1274 1801	81.18 % 75.72 %	16.00 % 20.29 %	2.83 % 3.99 %
Mail.com	45024 45241	37138 34831	6722 8719	1164 1691	82.48 % 76.99 %	14.93 % 19.27 %	2.59 % 3.74 %
Yandex Mail	44812 44855	35834 33284	7660 9681	1318 1890	79.97 % 74.20 %	17.09 % 21.58 %	2.94 % 4.21 %
GMX Mail	44448 45126	36620 34733	6770 8859	1058 1534	82.39 % 76.97 %	15.23 % 19.63 %	2.38 % 3.40 %
Zoho Mail	45205 44845	37632 34839	6466 8306	1107 1700	83.25 % 77.69 %	14.30 % 18.52 %	2.45 % 3.79 %
ProtonMail	45101 44722	37621 34852	6368 8276	1112 1594	83.42 % 77.93 %	14.12 % 18.51 %	2.47 % 3.56 %
Custom Mail	44396 44780	37542 35408	5820 7797	1034 1575	84.56 % 79.07 %	13.11 % 17.41 %	2.33 % 3.52 %
iCloud Mail	5347 5589	4302 4289	824 1023	221 277	80.46 % 76.74 %	15.41 % 18.30 %	4.13 % 4.96 %
Tuta	5366 5482	4623 4574	571 719	172 189	86.15 % 83.44 %	10.64 % 13.12 %	3.21 % 3.45 %
Juno.com	5501 5504	4810 4617	539 689	152 198	87.44 % 83.88 %	9.80 % 12.52 %	2.76 % 3.60 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.