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ActiveCampaign and Benchmark Email Email Deliverability Comparison

  ActiveCampaign
  Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  251.295
  196.678
  181.570
  48.036
  60.332
  5.775
  9.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  72.25 %
  19.18 %
  24.01 %
  2.31 %
  3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19183
  15144
  14501
  2900
  3981
  401
  701
  82.10 %
  75.59 %
  15.72 %
  20.75 %
  2.17 %
  3.65 %
Elektronics
  19102
  19654
  15101
  14193
  3578
  4731
  423
  730
  79.05 %
  72.21 %
  18.73 %
  24.07 %
  2.21 %
  3.71 %
Entertainment
  18900
  18893
  14793
  13676
  3671
  4522
  436
  695
  78.27 %
  72.39 %
  19.42 %
  23.93 %
  2.31 %
  3.68 %
Cosmetics & Beauty
  19112
  19187
  14961
  13834
  3703
  4634
  448
  719
  78.28 %
  72.10 %
  19.38 %
  24.15 %
  2.34 %
  3.75 %
Food & Drink
  18839
  19395
  15475
  14685
  2996
  4042
  368
  668
  82.14 %
  75.72 %
  15.90 %
  20.84 %
  1.95 %
  3.44 %
Home & Garden
  19696
  19402
  16114
  14745
  3196
  4010
  386
  647
  81.81 %
  76.00 %
  16.23 %
  20.67 %
  1.96 %
  3.33 %
Finance
  19457
  19356
  14528
  13210
  4430
  5374
  499
  772
  74.67 %
  68.25 %
  22.77 %
  27.76 %
  2.56 %
  3.99 %
Health
  19424
  20070
  14679
  13826
  4304
  5470
  441
  774
  75.57 %
  68.89 %
  22.16 %
  27.25 %
  2.27 %
  3.86 %
Pets
  19487
  19339
  15836
  14505
  3238
  4153
  413
  681
  81.26 %
  75.00 %
  16.62 %
  21.47 %
  2.12 %
  3.52 %
Sport & Fitness
  19468
  18829
  15048
  13500
  3926
  4609
  494
  720
  77.30 %
  71.70 %
  20.17 %
  24.48 %
  2.54 %
  3.82 %
Job & Career
  19858
  19483
  15258
  13705
  4083
  4940
  517
  838
  76.84 %
  70.34 %
  20.56 %
  25.36 %
  2.60 %
  4.30 %
Dating
  19151
  19144
  13894
  12708
  4759
  5706
  498
  730
  72.55 %
  66.38 %
  24.85 %
  29.81 %
  2.60 %
  3.81 %
Other
  19550
  19360
  15847
  14482
  3252
  4160
  451
  718
  81.06 %
  74.80 %
  16.63 %
  21.49 %
  2.31 %
  3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  24936
  18800
  17126
  5755
  6792
  651
  1018
  74.59 %
  68.68 %
  22.83 %
  27.24 %
  2.58 %
  4.08 %
Outlook Mail
  25175
  25476
  18961
  17594
  5587
  6864
  627
  1018
  75.32 %
  69.06 %
  22.19 %
  26.94 %
  2.49 %
  4.00 %
Yahoo Mail
  24532
  25025
  19362
  18161
  4602
  5914
  568
  950
  78.93 %
  72.57 %
  18.76 %
  23.63 %
  2.32 %
  3.80 %
AOL Mail
  25180
  25196
  19781
  18226
  4808
  6014
  591
  956
  78.56 %
  72.34 %
  19.09 %
  23.87 %
  2.35 %
  3.79 %
Mail.com
  25139
  25354
  20049
  18638
  4511
  5798
  579
  918
  79.75 %
  73.51 %
  17.94 %
  22.87 %
  2.30 %
  3.62 %
Yandex Mail
  25112
  25140
  19391
  17769
  5084
  6378
  637
  993
  77.22 %
  70.68 %
  20.25 %
  25.37 %
  2.54 %
  3.95 %
GMX Mail
  24934
  25275
  19610
  18283
  4781
  6121
  543
  871
  78.65 %
  72.34 %
  19.17 %
  24.22 %
  2.18 %
  3.45 %
Zoho Mail
  25409
  24954
  20414
  18499
  4457
  5542
  538
  913
  80.34 %
  74.13 %
  17.54 %
  22.21 %
  2.12 %
  3.66 %
ProtonMail
  25002
  24950
  19997
  18386
  4482
  5685
  523
  879
  79.98 %
  73.69 %
  17.93 %
  22.79 %
  2.09 %
  3.52 %
Custom Mail
  24800
  24989
  20313
  18888
  3969
  5224
  518
  877
  81.91 %
  75.59 %
  16.00 %
  20.91 %
  2.09 %
  3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.