ActiveCampaign and Benchmark Email Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.228
346.879
|
278.612
258.779
|
58.840
74.773
|
8.776
13.327
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.47 %
74.60 %
|
16.99 %
21.56 %
|
2.53 %
3.84 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25774
26594
|
21597
20677
|
3596
4955
|
581
962
|
83.79 %
77.75 %
|
13.95 %
18.63 %
|
2.25 %
3.62 %
|
Elektronics |
26678
27021
|
21662
20200
|
4371
5789
|
645
1032
|
81.20 %
74.76 %
|
16.38 %
21.42 %
|
2.42 %
3.82 %
|
Entertainment |
26127
26163
|
20964
19563
|
4491
5622
|
672
978
|
80.24 %
74.77 %
|
17.19 %
21.49 %
|
2.57 %
3.74 %
|
Cosmetics & Beauty |
26495
26389
|
21266
19635
|
4539
5708
|
690
1046
|
80.26 %
74.41 %
|
17.13 %
21.63 %
|
2.60 %
3.96 %
|
Food & Drink |
26277
26676
|
22016
20738
|
3675
5005
|
586
933
|
83.78 %
77.74 %
|
13.99 %
18.76 %
|
2.23 %
3.50 %
|
Home & Garden |
26956
26795
|
22496
20899
|
3883
4983
|
577
913
|
83.45 %
78.00 %
|
14.40 %
18.60 %
|
2.14 %
3.41 %
|
Finance |
26918
26916
|
20726
19109
|
5425
6676
|
767
1131
|
77.00 %
70.99 %
|
20.15 %
24.80 %
|
2.85 %
4.20 %
|
Health |
26676
27235
|
20766
19507
|
5211
6627
|
699
1101
|
77.85 %
71.62 %
|
19.53 %
24.33 %
|
2.62 %
4.04 %
|
Pets |
27030
26652
|
22379
20520
|
4018
5200
|
633
932
|
82.79 %
76.99 %
|
14.86 %
19.51 %
|
2.34 %
3.50 %
|
Sport & Fitness |
26747
26052
|
21202
19243
|
4819
5770
|
726
1039
|
79.27 %
73.86 %
|
18.02 %
22.15 %
|
2.71 %
3.99 %
|
Job & Career |
27202
27005
|
21355
19586
|
5057
6237
|
790
1182
|
78.51 %
72.53 %
|
18.59 %
23.10 %
|
2.90 %
4.38 %
|
Dating |
26453
26602
|
19962
18542
|
5738
6987
|
753
1073
|
75.46 %
69.70 %
|
21.69 %
26.26 %
|
2.85 %
4.03 %
|
Other |
26895
26779
|
22221
20560
|
4017
5214
|
657
1005
|
82.62 %
76.78 %
|
14.94 %
19.47 %
|
2.44 %
3.75 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34988
34387
|
26962
24506
|
7035
8384
|
991
1497
|
77.06 %
71.27 %
|
20.11 %
24.38 %
|
2.83 %
4.35 %
|
Outlook Mail |
34506
34947
|
26767
25061
|
6800
8449
|
939
1437
|
77.57 %
71.71 %
|
19.71 %
24.18 %
|
2.72 %
4.11 %
|
Yahoo Mail |
34113
34727
|
27457
25932
|
5749
7445
|
907
1350
|
80.49 %
74.67 %
|
16.85 %
21.44 %
|
2.66 %
3.89 %
|
AOL Mail |
34675
34838
|
27814
25907
|
5945
7557
|
916
1374
|
80.21 %
74.36 %
|
17.14 %
21.69 %
|
2.64 %
3.94 %
|
Mail.com |
34771
34982
|
28320
26481
|
5577
7209
|
874
1292
|
81.45 %
75.70 %
|
16.04 %
20.61 %
|
2.51 %
3.69 %
|
Yandex Mail |
34608
34645
|
27307
25235
|
6314
7984
|
987
1426
|
78.90 %
72.84 %
|
18.24 %
23.05 %
|
2.85 %
4.12 %
|
GMX Mail |
34386
34803
|
27864
26167
|
5738
7443
|
784
1193
|
81.03 %
75.19 %
|
16.69 %
21.39 %
|
2.28 %
3.43 %
|
Zoho Mail |
35170
34608
|
28918
26410
|
5442
6893
|
810
1305
|
82.22 %
76.31 %
|
15.47 %
19.92 %
|
2.30 %
3.77 %
|
ProtonMail |
34687
34506
|
28509
26317
|
5375
6945
|
803
1244
|
82.19 %
76.27 %
|
15.50 %
20.13 %
|
2.31 %
3.61 %
|
Custom Mail |
34324
34436
|
28694
26763
|
4865
6464
|
765
1209
|
83.60 %
77.72 %
|
14.17 %
18.77 %
|
2.23 %
3.51 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
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- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
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- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison