ActiveCampaign and Benchmark Email Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
223.854
|
173.208
159.455
|
45.198
56.164
|
5.013
8.235
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
71.23 %
|
20.23 %
25.09 %
|
2.24 %
3.68 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
17055
|
13319
12737
|
2729
3697
|
355
621
|
81.20 %
74.68 %
|
16.64 %
21.68 %
|
2.16 %
3.64 %
|
Elektronics |
17027
17571
|
13279
12507
|
3380
4432
|
368
632
|
77.99 %
71.18 %
|
19.85 %
25.22 %
|
2.16 %
3.60 %
|
Entertainment |
16836
16807
|
13008
11987
|
3451
4200
|
377
620
|
77.26 %
71.32 %
|
20.50 %
24.99 %
|
2.24 %
3.69 %
|
Cosmetics & Beauty |
16960
17088
|
13101
12135
|
3477
4316
|
382
637
|
77.25 %
71.01 %
|
20.50 %
25.26 %
|
2.25 %
3.73 %
|
Food & Drink |
16657
17317
|
13525
12957
|
2812
3768
|
320
592
|
81.20 %
74.82 %
|
16.88 %
21.76 %
|
1.92 %
3.42 %
|
Home & Garden |
17597
17277
|
14249
12973
|
3014
3734
|
334
570
|
80.97 %
75.09 %
|
17.13 %
21.61 %
|
1.90 %
3.30 %
|
Finance |
17386
17224
|
12784
11543
|
4170
5008
|
432
673
|
73.53 %
67.02 %
|
23.98 %
29.08 %
|
2.48 %
3.91 %
|
Health |
17404
17938
|
12966
12136
|
4064
5119
|
374
683
|
74.50 %
67.66 %
|
23.35 %
28.54 %
|
2.15 %
3.81 %
|
Pets |
17453
17211
|
14040
12765
|
3043
3848
|
370
598
|
80.44 %
74.17 %
|
17.44 %
22.36 %
|
2.12 %
3.47 %
|
Sport & Fitness |
17355
16731
|
13246
11847
|
3685
4267
|
424
617
|
76.32 %
70.81 %
|
21.23 %
25.50 %
|
2.44 %
3.69 %
|
Job & Career |
17735
17395
|
13457
12084
|
3819
4582
|
459
729
|
75.88 %
69.47 %
|
21.53 %
26.34 %
|
2.59 %
4.19 %
|
Dating |
17080
17000
|
12156
11032
|
4495
5334
|
429
634
|
71.17 %
64.89 %
|
26.32 %
31.38 %
|
2.51 %
3.73 %
|
Other |
17526
17240
|
14078
12752
|
3059
3859
|
389
629
|
80.33 %
73.97 %
|
17.45 %
22.38 %
|
2.22 %
3.65 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
22254
|
16539
15039
|
5428
6336
|
551
879
|
73.45 %
67.58 %
|
24.11 %
28.47 %
|
2.45 %
3.95 %
|
Outlook Mail |
22523
22861
|
16719
15532
|
5256
6428
|
548
901
|
74.23 %
67.94 %
|
23.34 %
28.12 %
|
2.43 %
3.94 %
|
Yahoo Mail |
21870
22213
|
17068
15919
|
4299
5468
|
503
826
|
78.04 %
71.67 %
|
19.66 %
24.62 %
|
2.30 %
3.72 %
|
AOL Mail |
22550
22384
|
17519
15966
|
4513
5571
|
518
847
|
77.69 %
71.33 %
|
20.01 %
24.89 %
|
2.30 %
3.78 %
|
Mail.com |
22383
22577
|
17665
16397
|
4227
5382
|
491
798
|
78.92 %
72.63 %
|
18.88 %
23.84 %
|
2.19 %
3.53 %
|
Yandex Mail |
22447
22428
|
17146
15655
|
4761
5913
|
540
860
|
76.38 %
69.80 %
|
21.21 %
26.36 %
|
2.41 %
3.83 %
|
GMX Mail |
22078
22479
|
17089
15986
|
4521
5728
|
468
765
|
77.40 %
71.12 %
|
20.48 %
25.48 %
|
2.12 %
3.40 %
|
Zoho Mail |
22624
22248
|
17952
16286
|
4197
5165
|
475
797
|
79.35 %
73.20 %
|
18.55 %
23.22 %
|
2.10 %
3.58 %
|
ProtonMail |
22358
22179
|
17632
16075
|
4260
5319
|
466
785
|
78.86 %
72.48 %
|
19.05 %
23.98 %
|
2.08 %
3.54 %
|
Custom Mail |
22068
22231
|
17879
16600
|
3736
4854
|
453
777
|
81.02 %
74.67 %
|
16.93 %
21.83 %
|
2.05 %
3.50 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
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- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison