ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 251.295	196.678 181.570	48.036 60.332	5.775 9.393

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 72.25 %	19.18 % 24.01 %	2.31 % 3.74 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 19183	15144 14501	2900 3981	401 701	82.10 % 75.59 %	15.72 % 20.75 %	2.17 % 3.65 %
Elektronics	19102 19654	15101 14193	3578 4731	423 730	79.05 % 72.21 %	18.73 % 24.07 %	2.21 % 3.71 %
Entertainment	18900 18893	14793 13676	3671 4522	436 695	78.27 % 72.39 %	19.42 % 23.93 %	2.31 % 3.68 %
Cosmetics & Beauty	19112 19187	14961 13834	3703 4634	448 719	78.28 % 72.10 %	19.38 % 24.15 %	2.34 % 3.75 %
Food & Drink	18839 19395	15475 14685	2996 4042	368 668	82.14 % 75.72 %	15.90 % 20.84 %	1.95 % 3.44 %
Home & Garden	19696 19402	16114 14745	3196 4010	386 647	81.81 % 76.00 %	16.23 % 20.67 %	1.96 % 3.33 %
Finance	19457 19356	14528 13210	4430 5374	499 772	74.67 % 68.25 %	22.77 % 27.76 %	2.56 % 3.99 %
Health	19424 20070	14679 13826	4304 5470	441 774	75.57 % 68.89 %	22.16 % 27.25 %	2.27 % 3.86 %
Pets	19487 19339	15836 14505	3238 4153	413 681	81.26 % 75.00 %	16.62 % 21.47 %	2.12 % 3.52 %
Sport & Fitness	19468 18829	15048 13500	3926 4609	494 720	77.30 % 71.70 %	20.17 % 24.48 %	2.54 % 3.82 %
Job & Career	19858 19483	15258 13705	4083 4940	517 838	76.84 % 70.34 %	20.56 % 25.36 %	2.60 % 4.30 %
Dating	19151 19144	13894 12708	4759 5706	498 730	72.55 % 66.38 %	24.85 % 29.81 %	2.60 % 3.81 %
Other	19550 19360	15847 14482	3252 4160	451 718	81.06 % 74.80 %	16.63 % 21.49 %	2.31 % 3.71 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 24936	18800 17126	5755 6792	651 1018	74.59 % 68.68 %	22.83 % 27.24 %	2.58 % 4.08 %
Outlook Mail	25175 25476	18961 17594	5587 6864	627 1018	75.32 % 69.06 %	22.19 % 26.94 %	2.49 % 4.00 %
Yahoo Mail	24532 25025	19362 18161	4602 5914	568 950	78.93 % 72.57 %	18.76 % 23.63 %	2.32 % 3.80 %
AOL Mail	25180 25196	19781 18226	4808 6014	591 956	78.56 % 72.34 %	19.09 % 23.87 %	2.35 % 3.79 %
Mail.com	25139 25354	20049 18638	4511 5798	579 918	79.75 % 73.51 %	17.94 % 22.87 %	2.30 % 3.62 %
Yandex Mail	25112 25140	19391 17769	5084 6378	637 993	77.22 % 70.68 %	20.25 % 25.37 %	2.54 % 3.95 %
GMX Mail	24934 25275	19610 18283	4781 6121	543 871	78.65 % 72.34 %	19.17 % 24.22 %	2.18 % 3.45 %
Zoho Mail	25409 24954	20414 18499	4457 5542	538 913	80.34 % 74.13 %	17.54 % 22.21 %	2.12 % 3.66 %
ProtonMail	25002 24950	19997 18386	4482 5685	523 879	79.98 % 73.69 %	17.93 % 22.79 %	2.09 % 3.52 %
Custom Mail	24800 24989	20313 18888	3969 5224	518 877	81.91 % 75.59 %	16.00 % 20.91 %	2.09 % 3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.