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ActiveCampaign and Benchmark Email Email Deliverability Comparison

  ActiveCampaign
  Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.936
  278.524
  220.219
  203.530
  51.110
  64.511
  6.607
  10.483

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.23 %
  73.07 %
  18.39 %
  23.16 %
  2.38 %
  3.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  20496
  21263
  16954
  16237
  3098
  4259
  444
  767
  82.72 %
  76.36 %
  15.12 %
  20.03 %
  2.17 %
  3.61 %
Elektronics
  21289
  21675
  16995
  15839
  3803
  5025
  491
  811
  79.83 %
  73.07 %
  17.86 %
  23.18 %
  2.31 %
  3.74 %
Entertainment
  21009
  20949
  16578
  15330
  3912
  4838
  519
  781
  78.91 %
  73.18 %
  18.62 %
  23.09 %
  2.47 %
  3.73 %
Cosmetics & Beauty
  21198
  21282
  16752
  15525
  3938
  4950
  508
  807
  79.03 %
  72.95 %
  18.58 %
  23.26 %
  2.40 %
  3.79 %
Food & Drink
  20973
  21519
  17344
  16437
  3192
  4329
  437
  753
  82.70 %
  76.38 %
  15.22 %
  20.12 %
  2.08 %
  3.50 %
Home & Garden
  21772
  21557
  17948
  16536
  3385
  4297
  439
  724
  82.44 %
  76.71 %
  15.55 %
  19.93 %
  2.02 %
  3.36 %
Finance
  21632
  21469
  16346
  14855
  4716
  5745
  570
  869
  75.56 %
  69.19 %
  21.80 %
  26.76 %
  2.63 %
  4.05 %
Health
  21418
  22116
  16363
  15428
  4550
  5808
  505
  880
  76.40 %
  69.76 %
  21.24 %
  26.26 %
  2.36 %
  3.98 %
Pets
  21614
  21431
  17689
  16222
  3454
  4459
  471
  750
  81.84 %
  75.69 %
  15.98 %
  20.81 %
  2.18 %
  3.50 %
Sport & Fitness
  21502
  20917
  16779
  15160
  4170
  4953
  553
  804
  78.03 %
  72.48 %
  19.39 %
  23.68 %
  2.57 %
  3.84 %
Job & Career
  21977
  21626
  17028
  15381
  4360
  5314
  589
  931
  77.48 %
  71.12 %
  19.84 %
  24.57 %
  2.68 %
  4.31 %
Dating
  21336
  21169
  15709
  14299
  5054
  6057
  573
  813
  73.63 %
  67.55 %
  23.69 %
  28.61 %
  2.69 %
  3.84 %
Other
  21720
  21551
  17734
  16281
  3478
  4477
  508
  793
  81.65 %
  75.55 %
  16.01 %
  20.77 %
  2.34 %
  3.68 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  27929
  27638
  21081
  19221
  6112
  7255
  736
  1162
  75.48 %
  69.55 %
  21.88 %
  26.25 %
  2.64 %
  4.20 %
Outlook Mail
  27915
  28149
  21259
  19702
  5939
  7321
  717
  1126
  76.16 %
  69.99 %
  21.28 %
  26.01 %
  2.57 %
  4.00 %
Yahoo Mail
  27336
  27780
  21738
  20361
  4933
  6356
  665
  1063
  79.52 %
  73.29 %
  18.05 %
  22.88 %
  2.43 %
  3.83 %
AOL Mail
  27851
  27919
  22037
  20382
  5131
  6458
  683
  1079
  79.12 %
  73.00 %
  18.42 %
  23.13 %
  2.45 %
  3.86 %
Mail.com
  27856
  28112
  22404
  20897
  4804
  6209
  648
  1006
  80.43 %
  74.33 %
  17.25 %
  22.09 %
  2.33 %
  3.58 %
Yandex Mail
  27796
  27854
  21628
  19912
  5432
  6834
  736
  1108
  77.81 %
  71.49 %
  19.54 %
  24.54 %
  2.65 %
  3.98 %
GMX Mail
  27694
  28019
  22011
  20545
  5059
  6515
  624
  959
  79.48 %
  73.33 %
  18.27 %
  23.25 %
  2.25 %
  3.42 %
Zoho Mail
  28278
  27714
  22919
  20756
  4750
  5934
  609
  1024
  81.05 %
  74.89 %
  16.80 %
  21.41 %
  2.15 %
  3.69 %
ProtonMail
  27780
  27756
  22446
  20710
  4736
  6059
  598
  987
  80.80 %
  74.61 %
  17.05 %
  21.83 %
  2.15 %
  3.56 %
Custom Mail
  27501
  27583
  22696
  21044
  4214
  5570
  591
  969
  82.53 %
  76.29 %
  15.32 %
  20.19 %
  2.15 %
  3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.