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ActiveCampaign and Benchmark Email Email Deliverability Comparison

  ActiveCampaign
  Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  305.949
  243.674
  225.728
  54.154
  68.625
  7.449
  11.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  73.78 %
  17.74 %
  22.43 %
  2.44 %
  3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23414
  18816
  18030
  3292
  4541
  495
  843
  83.25 %
  77.01 %
  14.56 %
  19.39 %
  2.19 %
  3.60 %
Elektronics
  23468
  23803
  18879
  17577
  4028
  5330
  561
  896
  80.45 %
  73.84 %
  17.16 %
  22.39 %
  2.39 %
  3.76 %
Entertainment
  23095
  23010
  18373
  17006
  4144
  5147
  578
  857
  79.55 %
  73.91 %
  17.94 %
  22.37 %
  2.50 %
  3.72 %
Cosmetics & Beauty
  23290
  23367
  18543
  17195
  4175
  5258
  572
  914
  79.62 %
  73.59 %
  17.93 %
  22.50 %
  2.46 %
  3.91 %
Food & Drink
  23102
  23591
  19229
  18161
  3384
  4601
  489
  829
  83.24 %
  76.98 %
  14.65 %
  19.50 %
  2.12 %
  3.51 %
Home & Garden
  23839
  23681
  19772
  18310
  3576
  4573
  491
  798
  82.94 %
  77.32 %
  15.00 %
  19.31 %
  2.06 %
  3.37 %
Finance
  23790
  23659
  18156
  16556
  5001
  6125
  633
  978
  76.32 %
  69.98 %
  21.02 %
  25.89 %
  2.66 %
  4.13 %
Health
  23503
  24165
  18117
  17069
  4807
  6137
  579
  959
  77.08 %
  70.64 %
  20.45 %
  25.40 %
  2.46 %
  3.97 %
Pets
  23756
  23565
  19543
  17984
  3673
  4762
  540
  819
  82.27 %
  76.32 %
  15.46 %
  20.21 %
  2.27 %
  3.48 %
Sport & Fitness
  23623
  22938
  18577
  16785
  4430
  5269
  616
  884
  78.64 %
  73.18 %
  18.75 %
  22.97 %
  2.61 %
  3.85 %
Job & Career
  24046
  23722
  18735
  17020
  4635
  5674
  676
  1028
  77.91 %
  71.75 %
  19.28 %
  23.92 %
  2.81 %
  4.33 %
Dating
  23352
  23400
  17381
  16046
  5322
  6437
  649
  917
  74.43 %
  68.57 %
  22.79 %
  27.51 %
  2.78 %
  3.92 %
Other
  23810
  23634
  19553
  17989
  3687
  4771
  570
  874
  82.12 %
  76.11 %
  15.49 %
  20.19 %
  2.39 %
  3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30311
  23409
  21329
  6474
  7698
  837
  1284
  76.20 %
  70.37 %
  21.07 %
  25.40 %
  2.72 %
  4.24 %
Outlook Mail
  30628
  30891
  23534
  21866
  6288
  7773
  806
  1252
  76.84 %
  70.78 %
  20.53 %
  25.16 %
  2.63 %
  4.05 %
Yahoo Mail
  30018
  30553
  24013
  22592
  5253
  6791
  752
  1170
  80.00 %
  73.94 %
  17.50 %
  22.23 %
  2.51 %
  3.83 %
AOL Mail
  30533
  30655
  24314
  22574
  5446
  6895
  773
  1186
  79.63 %
  73.64 %
  17.84 %
  22.49 %
  2.53 %
  3.87 %
Mail.com
  30551
  30930
  24727
  23187
  5098
  6622
  726
  1121
  80.94 %
  74.97 %
  16.69 %
  21.41 %
  2.38 %
  3.62 %
Yandex Mail
  30515
  30609
  23905
  22070
  5778
  7304
  832
  1235
  78.34 %
  72.10 %
  18.93 %
  23.86 %
  2.73 %
  4.03 %
GMX Mail
  30398
  30756
  24385
  22804
  5327
  6888
  686
  1064
  80.22 %
  74.14 %
  17.52 %
  22.40 %
  2.26 %
  3.46 %
Zoho Mail
  31112
  30439
  25387
  22991
  5029
  6315
  696
  1133
  81.60 %
  75.53 %
  16.16 %
  20.75 %
  2.24 %
  3.72 %
ProtonMail
  30518
  30467
  24856
  22974
  4984
  6412
  678
  1081
  81.45 %
  75.41 %
  16.33 %
  21.05 %
  2.22 %
  3.55 %
Custom Mail
  30284
  30338
  25144
  23341
  4477
  5927
  663
  1070
  83.03 %
  76.94 %
  14.78 %
  19.54 %
  2.19 %
  3.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.