ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 223.854	173.208 159.455	45.198 56.164	5.013 8.235

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 71.23 %	20.23 % 25.09 %	2.24 % 3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17055	13319 12737	2729 3697	355 621	81.20 % 74.68 %	16.64 % 21.68 %	2.16 % 3.64 %
Elektronics	17027 17571	13279 12507	3380 4432	368 632	77.99 % 71.18 %	19.85 % 25.22 %	2.16 % 3.60 %
Entertainment	16836 16807	13008 11987	3451 4200	377 620	77.26 % 71.32 %	20.50 % 24.99 %	2.24 % 3.69 %
Cosmetics & Beauty	16960 17088	13101 12135	3477 4316	382 637	77.25 % 71.01 %	20.50 % 25.26 %	2.25 % 3.73 %
Food & Drink	16657 17317	13525 12957	2812 3768	320 592	81.20 % 74.82 %	16.88 % 21.76 %	1.92 % 3.42 %
Home & Garden	17597 17277	14249 12973	3014 3734	334 570	80.97 % 75.09 %	17.13 % 21.61 %	1.90 % 3.30 %
Finance	17386 17224	12784 11543	4170 5008	432 673	73.53 % 67.02 %	23.98 % 29.08 %	2.48 % 3.91 %
Health	17404 17938	12966 12136	4064 5119	374 683	74.50 % 67.66 %	23.35 % 28.54 %	2.15 % 3.81 %
Pets	17453 17211	14040 12765	3043 3848	370 598	80.44 % 74.17 %	17.44 % 22.36 %	2.12 % 3.47 %
Sport & Fitness	17355 16731	13246 11847	3685 4267	424 617	76.32 % 70.81 %	21.23 % 25.50 %	2.44 % 3.69 %
Job & Career	17735 17395	13457 12084	3819 4582	459 729	75.88 % 69.47 %	21.53 % 26.34 %	2.59 % 4.19 %
Dating	17080 17000	12156 11032	4495 5334	429 634	71.17 % 64.89 %	26.32 % 31.38 %	2.51 % 3.73 %
Other	17526 17240	14078 12752	3059 3859	389 629	80.33 % 73.97 %	17.45 % 22.38 %	2.22 % 3.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22254	16539 15039	5428 6336	551 879	73.45 % 67.58 %	24.11 % 28.47 %	2.45 % 3.95 %
Outlook Mail	22523 22861	16719 15532	5256 6428	548 901	74.23 % 67.94 %	23.34 % 28.12 %	2.43 % 3.94 %
Yahoo Mail	21870 22213	17068 15919	4299 5468	503 826	78.04 % 71.67 %	19.66 % 24.62 %	2.30 % 3.72 %
AOL Mail	22550 22384	17519 15966	4513 5571	518 847	77.69 % 71.33 %	20.01 % 24.89 %	2.30 % 3.78 %
Mail.com	22383 22577	17665 16397	4227 5382	491 798	78.92 % 72.63 %	18.88 % 23.84 %	2.19 % 3.53 %
Yandex Mail	22447 22428	17146 15655	4761 5913	540 860	76.38 % 69.80 %	21.21 % 26.36 %	2.41 % 3.83 %
GMX Mail	22078 22479	17089 15986	4521 5728	468 765	77.40 % 71.12 %	20.48 % 25.48 %	2.12 % 3.40 %
Zoho Mail	22624 22248	17952 16286	4197 5165	475 797	79.35 % 73.20 %	18.55 % 23.22 %	2.10 % 3.58 %
ProtonMail	22358 22179	17632 16075	4260 5319	466 785	78.86 % 72.48 %	19.05 % 23.98 %	2.08 % 3.54 %
Custom Mail	22068 22231	17879 16600	3736 4854	453 777	81.02 % 74.67 %	16.93 % 21.83 %	2.05 % 3.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.