ActiveCampaign and Benchmark Email Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
374.129
|
302.146
280.628
|
61.850
79.021
|
9.566
14.480
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
75.01 %
|
16.56 %
21.12 %
|
2.56 %
3.87 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28583
|
23493
22333
|
3787
5227
|
627
1023
|
84.18 %
78.13 %
|
13.57 %
18.29 %
|
2.25 %
3.58 %
|
Elektronics |
28790
29076
|
23503
21877
|
4587
6091
|
700
1108
|
81.64 %
75.24 %
|
15.93 %
20.95 %
|
2.43 %
3.81 %
|
Entertainment |
28205
28277
|
22754
21258
|
4720
5950
|
731
1069
|
80.67 %
75.18 %
|
16.73 %
21.04 %
|
2.59 %
3.78 %
|
Cosmetics & Beauty |
28594
28434
|
23071
21286
|
4768
6030
|
755
1118
|
80.68 %
74.86 %
|
16.67 %
21.21 %
|
2.64 %
3.93 %
|
Food & Drink |
28276
28807
|
23777
22490
|
3859
5295
|
640
1022
|
84.09 %
78.07 %
|
13.65 %
18.38 %
|
2.26 %
3.55 %
|
Home & Garden |
29146
28906
|
24428
22641
|
4086
5270
|
632
995
|
83.81 %
78.33 %
|
14.02 %
18.23 %
|
2.17 %
3.44 %
|
Finance |
28924
29149
|
22402
20835
|
5687
7076
|
835
1238
|
77.45 %
71.48 %
|
19.66 %
24.28 %
|
2.89 %
4.25 %
|
Health |
28751
29423
|
22534
21234
|
5460
6989
|
757
1200
|
78.38 %
72.17 %
|
18.99 %
23.75 %
|
2.63 %
4.08 %
|
Pets |
29138
28744
|
24221
22218
|
4229
5508
|
688
1018
|
83.13 %
77.30 %
|
14.51 %
19.16 %
|
2.36 %
3.54 %
|
Sport & Fitness |
28819
28078
|
22960
20851
|
5066
6100
|
793
1127
|
79.67 %
74.26 %
|
17.58 %
21.73 %
|
2.75 %
4.01 %
|
Job & Career |
29306
29115
|
23111
21223
|
5340
6603
|
855
1289
|
78.86 %
72.89 %
|
18.22 %
22.68 %
|
2.92 %
4.43 %
|
Dating |
28577
28702
|
21722
20158
|
6019
7362
|
836
1182
|
76.01 %
70.23 %
|
21.06 %
25.65 %
|
2.93 %
4.12 %
|
Other |
29129
28835
|
24170
22224
|
4242
5520
|
717
1091
|
82.98 %
77.07 %
|
14.56 %
19.14 %
|
2.46 %
3.78 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
36994
|
29304
26524
|
7404
8836
|
1089
1634
|
77.53 %
71.70 %
|
19.59 %
23.88 %
|
2.88 %
4.42 %
|
Outlook Mail |
37259
37665
|
29081
27167
|
7151
8923
|
1027
1575
|
78.05 %
72.13 %
|
19.19 %
23.69 %
|
2.76 %
4.18 %
|
Yahoo Mail |
36927
37400
|
29857
28048
|
6081
7884
|
989
1468
|
80.85 %
74.99 %
|
16.47 %
21.08 %
|
2.68 %
3.93 %
|
AOL Mail |
37447
37600
|
30162
28102
|
6269
8004
|
1016
1494
|
80.55 %
74.74 %
|
16.74 %
21.29 %
|
2.71 %
3.97 %
|
Mail.com |
37435
37703
|
30630
28668
|
5856
7626
|
949
1409
|
81.82 %
76.04 %
|
15.64 %
20.23 %
|
2.54 %
3.74 %
|
Yandex Mail |
37317
37370
|
29600
27354
|
6657
8457
|
1060
1559
|
79.32 %
73.20 %
|
17.84 %
22.63 %
|
2.84 %
4.17 %
|
GMX Mail |
36993
37608
|
30162
28465
|
5989
7844
|
842
1299
|
81.53 %
75.69 %
|
16.19 %
20.86 %
|
2.28 %
3.45 %
|
Zoho Mail |
37823
37280
|
31240
28612
|
5702
7276
|
881
1392
|
82.60 %
76.75 %
|
15.08 %
19.52 %
|
2.33 %
3.73 %
|
ProtonMail |
37521
37251
|
31012
28585
|
5631
7323
|
878
1343
|
82.65 %
76.74 %
|
15.01 %
19.66 %
|
2.34 %
3.61 %
|
Custom Mail |
37043
37258
|
31098
29103
|
5110
6848
|
835
1307
|
83.95 %
78.11 %
|
13.79 %
18.38 %
|
2.25 %
3.51 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison