ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 381.018	307.926 286.199	62.633 80.048	9.799 14.771

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 75.11 %	16.47 % 21.01 %	2.58 % 3.88 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29112	23932 22779	3835 5293	644 1040	84.23 % 78.25 %	13.50 % 18.18 %	2.27 % 3.57 %
Elektronics	29329 29616	23968 22326	4643 6162	718 1128	81.72 % 75.38 %	15.83 % 20.81 %	2.45 % 3.81 %
Entertainment	28752 28782	23221 21665	4783 6025	748 1092	80.76 % 75.27 %	16.64 % 20.93 %	2.60 % 3.79 %
Cosmetics & Beauty	29113 29012	23515 21751	4827 6121	771 1140	80.77 % 74.97 %	16.58 % 21.10 %	2.65 % 3.93 %
Food & Drink	28807 29328	24244 22928	3911 5363	652 1037	84.16 % 78.18 %	13.58 % 18.29 %	2.26 % 3.54 %
Home & Garden	29644 29413	24865 23068	4134 5336	645 1009	83.88 % 78.43 %	13.95 % 18.14 %	2.18 % 3.43 %
Finance	29436 29693	22825 21255	5757 7166	854 1272	77.54 % 71.58 %	19.56 % 24.13 %	2.90 % 4.28 %
Health	29295 29946	22988 21642	5527 7074	780 1230	78.47 % 72.27 %	18.87 % 23.62 %	2.66 % 4.11 %
Pets	29665 29268	24673 22652	4285 5584	707 1032	83.17 % 77.40 %	14.44 % 19.08 %	2.38 % 3.53 %
Sport & Fitness	29346 28610	23400 21271	5134 6186	812 1153	79.74 % 74.35 %	17.49 % 21.62 %	2.77 % 4.03 %
Job & Career	29857 29681	23560 21669	5415 6699	882 1313	78.91 % 73.01 %	18.14 % 22.57 %	2.95 % 4.42 %
Dating	29100 29202	22156 20545	6091 7447	853 1210	76.14 % 70.35 %	20.93 % 25.50 %	2.93 % 4.14 %
Other	29603 29355	24579 22648	4291 5592	733 1115	83.03 % 77.15 %	14.50 % 19.05 %	2.48 % 3.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 37727	29859 27109	7495 8957	1123 1661	77.60 % 71.86 %	19.48 % 23.74 %	2.92 % 4.40 %
Outlook Mail	37874 38393	29601 27737	7230 9041	1043 1615	78.16 % 72.24 %	19.09 % 23.55 %	2.75 % 4.21 %
Yahoo Mail	37635 38051	30453 28569	6166 7987	1016 1495	80.92 % 75.08 %	16.38 % 20.99 %	2.70 % 3.93 %
AOL Mail	38145 38311	30750 28670	6354 8115	1041 1526	80.61 % 74.83 %	16.66 % 21.18 %	2.73 % 3.98 %
Mail.com	38167 38349	31258 29200	5941 7718	968 1431	81.90 % 76.14 %	15.57 % 20.13 %	2.54 % 3.73 %
Yandex Mail	37977 38094	30154 27922	6743 8576	1080 1596	79.40 % 73.30 %	17.76 % 22.51 %	2.84 % 4.19 %
GMX Mail	37673 38320	30748 29044	6059 7944	866 1332	81.62 % 75.79 %	16.08 % 20.73 %	2.30 % 3.48 %
Zoho Mail	38533 37995	31847 29199	5779 7372	907 1424	82.65 % 76.85 %	15.00 % 19.40 %	2.35 % 3.75 %
ProtonMail	38193 37905	31596 29129	5696 7411	901 1365	82.73 % 76.85 %	14.91 % 19.55 %	2.36 % 3.60 %
Custom Mail	37684 37873	31660 29620	5170 6927	854 1326	84.01 % 78.21 %	13.72 % 18.29 %	2.27 % 3.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.