ActiveCampaign and Benchmark Email Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
305.949
|
243.674
225.728
|
54.154
68.625
|
7.449
11.596
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
73.78 %
|
17.74 %
22.43 %
|
2.44 %
3.79 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23414
|
18816
18030
|
3292
4541
|
495
843
|
83.25 %
77.01 %
|
14.56 %
19.39 %
|
2.19 %
3.60 %
|
Elektronics |
23468
23803
|
18879
17577
|
4028
5330
|
561
896
|
80.45 %
73.84 %
|
17.16 %
22.39 %
|
2.39 %
3.76 %
|
Entertainment |
23095
23010
|
18373
17006
|
4144
5147
|
578
857
|
79.55 %
73.91 %
|
17.94 %
22.37 %
|
2.50 %
3.72 %
|
Cosmetics & Beauty |
23290
23367
|
18543
17195
|
4175
5258
|
572
914
|
79.62 %
73.59 %
|
17.93 %
22.50 %
|
2.46 %
3.91 %
|
Food & Drink |
23102
23591
|
19229
18161
|
3384
4601
|
489
829
|
83.24 %
76.98 %
|
14.65 %
19.50 %
|
2.12 %
3.51 %
|
Home & Garden |
23839
23681
|
19772
18310
|
3576
4573
|
491
798
|
82.94 %
77.32 %
|
15.00 %
19.31 %
|
2.06 %
3.37 %
|
Finance |
23790
23659
|
18156
16556
|
5001
6125
|
633
978
|
76.32 %
69.98 %
|
21.02 %
25.89 %
|
2.66 %
4.13 %
|
Health |
23503
24165
|
18117
17069
|
4807
6137
|
579
959
|
77.08 %
70.64 %
|
20.45 %
25.40 %
|
2.46 %
3.97 %
|
Pets |
23756
23565
|
19543
17984
|
3673
4762
|
540
819
|
82.27 %
76.32 %
|
15.46 %
20.21 %
|
2.27 %
3.48 %
|
Sport & Fitness |
23623
22938
|
18577
16785
|
4430
5269
|
616
884
|
78.64 %
73.18 %
|
18.75 %
22.97 %
|
2.61 %
3.85 %
|
Job & Career |
24046
23722
|
18735
17020
|
4635
5674
|
676
1028
|
77.91 %
71.75 %
|
19.28 %
23.92 %
|
2.81 %
4.33 %
|
Dating |
23352
23400
|
17381
16046
|
5322
6437
|
649
917
|
74.43 %
68.57 %
|
22.79 %
27.51 %
|
2.78 %
3.92 %
|
Other |
23810
23634
|
19553
17989
|
3687
4771
|
570
874
|
82.12 %
76.11 %
|
15.49 %
20.19 %
|
2.39 %
3.70 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30311
|
23409
21329
|
6474
7698
|
837
1284
|
76.20 %
70.37 %
|
21.07 %
25.40 %
|
2.72 %
4.24 %
|
Outlook Mail |
30628
30891
|
23534
21866
|
6288
7773
|
806
1252
|
76.84 %
70.78 %
|
20.53 %
25.16 %
|
2.63 %
4.05 %
|
Yahoo Mail |
30018
30553
|
24013
22592
|
5253
6791
|
752
1170
|
80.00 %
73.94 %
|
17.50 %
22.23 %
|
2.51 %
3.83 %
|
AOL Mail |
30533
30655
|
24314
22574
|
5446
6895
|
773
1186
|
79.63 %
73.64 %
|
17.84 %
22.49 %
|
2.53 %
3.87 %
|
Mail.com |
30551
30930
|
24727
23187
|
5098
6622
|
726
1121
|
80.94 %
74.97 %
|
16.69 %
21.41 %
|
2.38 %
3.62 %
|
Yandex Mail |
30515
30609
|
23905
22070
|
5778
7304
|
832
1235
|
78.34 %
72.10 %
|
18.93 %
23.86 %
|
2.73 %
4.03 %
|
GMX Mail |
30398
30756
|
24385
22804
|
5327
6888
|
686
1064
|
80.22 %
74.14 %
|
17.52 %
22.40 %
|
2.26 %
3.46 %
|
Zoho Mail |
31112
30439
|
25387
22991
|
5029
6315
|
696
1133
|
81.60 %
75.53 %
|
16.16 %
20.75 %
|
2.24 %
3.72 %
|
ProtonMail |
30518
30467
|
24856
22974
|
4984
6412
|
678
1081
|
81.45 %
75.41 %
|
16.33 %
21.05 %
|
2.22 %
3.55 %
|
Custom Mail |
30284
30338
|
25144
23341
|
4477
5927
|
663
1070
|
83.03 %
76.94 %
|
14.78 %
19.54 %
|
2.19 %
3.53 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison