ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 305.949	243.674 225.728	54.154 68.625	7.449 11.596

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 73.78 %	17.74 % 22.43 %	2.44 % 3.79 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23414	18816 18030	3292 4541	495 843	83.25 % 77.01 %	14.56 % 19.39 %	2.19 % 3.60 %
Elektronics	23468 23803	18879 17577	4028 5330	561 896	80.45 % 73.84 %	17.16 % 22.39 %	2.39 % 3.76 %
Entertainment	23095 23010	18373 17006	4144 5147	578 857	79.55 % 73.91 %	17.94 % 22.37 %	2.50 % 3.72 %
Cosmetics & Beauty	23290 23367	18543 17195	4175 5258	572 914	79.62 % 73.59 %	17.93 % 22.50 %	2.46 % 3.91 %
Food & Drink	23102 23591	19229 18161	3384 4601	489 829	83.24 % 76.98 %	14.65 % 19.50 %	2.12 % 3.51 %
Home & Garden	23839 23681	19772 18310	3576 4573	491 798	82.94 % 77.32 %	15.00 % 19.31 %	2.06 % 3.37 %
Finance	23790 23659	18156 16556	5001 6125	633 978	76.32 % 69.98 %	21.02 % 25.89 %	2.66 % 4.13 %
Health	23503 24165	18117 17069	4807 6137	579 959	77.08 % 70.64 %	20.45 % 25.40 %	2.46 % 3.97 %
Pets	23756 23565	19543 17984	3673 4762	540 819	82.27 % 76.32 %	15.46 % 20.21 %	2.27 % 3.48 %
Sport & Fitness	23623 22938	18577 16785	4430 5269	616 884	78.64 % 73.18 %	18.75 % 22.97 %	2.61 % 3.85 %
Job & Career	24046 23722	18735 17020	4635 5674	676 1028	77.91 % 71.75 %	19.28 % 23.92 %	2.81 % 4.33 %
Dating	23352 23400	17381 16046	5322 6437	649 917	74.43 % 68.57 %	22.79 % 27.51 %	2.78 % 3.92 %
Other	23810 23634	19553 17989	3687 4771	570 874	82.12 % 76.11 %	15.49 % 20.19 %	2.39 % 3.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30311	23409 21329	6474 7698	837 1284	76.20 % 70.37 %	21.07 % 25.40 %	2.72 % 4.24 %
Outlook Mail	30628 30891	23534 21866	6288 7773	806 1252	76.84 % 70.78 %	20.53 % 25.16 %	2.63 % 4.05 %
Yahoo Mail	30018 30553	24013 22592	5253 6791	752 1170	80.00 % 73.94 %	17.50 % 22.23 %	2.51 % 3.83 %
AOL Mail	30533 30655	24314 22574	5446 6895	773 1186	79.63 % 73.64 %	17.84 % 22.49 %	2.53 % 3.87 %
Mail.com	30551 30930	24727 23187	5098 6622	726 1121	80.94 % 74.97 %	16.69 % 21.41 %	2.38 % 3.62 %
Yandex Mail	30515 30609	23905 22070	5778 7304	832 1235	78.34 % 72.10 %	18.93 % 23.86 %	2.73 % 4.03 %
GMX Mail	30398 30756	24385 22804	5327 6888	686 1064	80.22 % 74.14 %	17.52 % 22.40 %	2.26 % 3.46 %
Zoho Mail	31112 30439	25387 22991	5029 6315	696 1133	81.60 % 75.53 %	16.16 % 20.75 %	2.24 % 3.72 %
ProtonMail	30518 30467	24856 22974	4984 6412	678 1081	81.45 % 75.41 %	16.33 % 21.05 %	2.22 % 3.55 %
Custom Mail	30284 30338	25144 23341	4477 5927	663 1070	83.03 % 76.94 %	14.78 % 19.54 %	2.19 % 3.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.