ActiveCampaign and Benchmark Email Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.228 346.879	278.612 258.779	58.840 74.773	8.776 13.327

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.47 % 74.60 %	16.99 % 21.56 %	2.53 % 3.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25774 26594	21597 20677	3596 4955	581 962	83.79 % 77.75 %	13.95 % 18.63 %	2.25 % 3.62 %
Elektronics	26678 27021	21662 20200	4371 5789	645 1032	81.20 % 74.76 %	16.38 % 21.42 %	2.42 % 3.82 %
Entertainment	26127 26163	20964 19563	4491 5622	672 978	80.24 % 74.77 %	17.19 % 21.49 %	2.57 % 3.74 %
Cosmetics & Beauty	26495 26389	21266 19635	4539 5708	690 1046	80.26 % 74.41 %	17.13 % 21.63 %	2.60 % 3.96 %
Food & Drink	26277 26676	22016 20738	3675 5005	586 933	83.78 % 77.74 %	13.99 % 18.76 %	2.23 % 3.50 %
Home & Garden	26956 26795	22496 20899	3883 4983	577 913	83.45 % 78.00 %	14.40 % 18.60 %	2.14 % 3.41 %
Finance	26918 26916	20726 19109	5425 6676	767 1131	77.00 % 70.99 %	20.15 % 24.80 %	2.85 % 4.20 %
Health	26676 27235	20766 19507	5211 6627	699 1101	77.85 % 71.62 %	19.53 % 24.33 %	2.62 % 4.04 %
Pets	27030 26652	22379 20520	4018 5200	633 932	82.79 % 76.99 %	14.86 % 19.51 %	2.34 % 3.50 %
Sport & Fitness	26747 26052	21202 19243	4819 5770	726 1039	79.27 % 73.86 %	18.02 % 22.15 %	2.71 % 3.99 %
Job & Career	27202 27005	21355 19586	5057 6237	790 1182	78.51 % 72.53 %	18.59 % 23.10 %	2.90 % 4.38 %
Dating	26453 26602	19962 18542	5738 6987	753 1073	75.46 % 69.70 %	21.69 % 26.26 %	2.85 % 4.03 %
Other	26895 26779	22221 20560	4017 5214	657 1005	82.62 % 76.78 %	14.94 % 19.47 %	2.44 % 3.75 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34988 34387	26962 24506	7035 8384	991 1497	77.06 % 71.27 %	20.11 % 24.38 %	2.83 % 4.35 %
Outlook Mail	34506 34947	26767 25061	6800 8449	939 1437	77.57 % 71.71 %	19.71 % 24.18 %	2.72 % 4.11 %
Yahoo Mail	34113 34727	27457 25932	5749 7445	907 1350	80.49 % 74.67 %	16.85 % 21.44 %	2.66 % 3.89 %
AOL Mail	34675 34838	27814 25907	5945 7557	916 1374	80.21 % 74.36 %	17.14 % 21.69 %	2.64 % 3.94 %
Mail.com	34771 34982	28320 26481	5577 7209	874 1292	81.45 % 75.70 %	16.04 % 20.61 %	2.51 % 3.69 %
Yandex Mail	34608 34645	27307 25235	6314 7984	987 1426	78.90 % 72.84 %	18.24 % 23.05 %	2.85 % 4.12 %
GMX Mail	34386 34803	27864 26167	5738 7443	784 1193	81.03 % 75.19 %	16.69 % 21.39 %	2.28 % 3.43 %
Zoho Mail	35170 34608	28918 26410	5442 6893	810 1305	82.22 % 76.31 %	15.47 % 19.92 %	2.30 % 3.77 %
ProtonMail	34687 34506	28509 26317	5375 6945	803 1244	82.19 % 76.27 %	15.50 % 20.13 %	2.31 % 3.61 %
Custom Mail	34324 34436	28694 26763	4865 6464	765 1209	83.60 % 77.72 %	14.17 % 18.77 %	2.23 % 3.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.