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ActiveCampaign and Benchmark Email Email Deliverability Comparison

  ActiveCampaign
  Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  223.854
  173.208
  159.455
  45.198
  56.164
  5.013
  8.235

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  71.23 %
  20.23 %
  25.09 %
  2.24 %
  3.68 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17055
  13319
  12737
  2729
  3697
  355
  621
  81.20 %
  74.68 %
  16.64 %
  21.68 %
  2.16 %
  3.64 %
Elektronics
  17027
  17571
  13279
  12507
  3380
  4432
  368
  632
  77.99 %
  71.18 %
  19.85 %
  25.22 %
  2.16 %
  3.60 %
Entertainment
  16836
  16807
  13008
  11987
  3451
  4200
  377
  620
  77.26 %
  71.32 %
  20.50 %
  24.99 %
  2.24 %
  3.69 %
Cosmetics & Beauty
  16960
  17088
  13101
  12135
  3477
  4316
  382
  637
  77.25 %
  71.01 %
  20.50 %
  25.26 %
  2.25 %
  3.73 %
Food & Drink
  16657
  17317
  13525
  12957
  2812
  3768
  320
  592
  81.20 %
  74.82 %
  16.88 %
  21.76 %
  1.92 %
  3.42 %
Home & Garden
  17597
  17277
  14249
  12973
  3014
  3734
  334
  570
  80.97 %
  75.09 %
  17.13 %
  21.61 %
  1.90 %
  3.30 %
Finance
  17386
  17224
  12784
  11543
  4170
  5008
  432
  673
  73.53 %
  67.02 %
  23.98 %
  29.08 %
  2.48 %
  3.91 %
Health
  17404
  17938
  12966
  12136
  4064
  5119
  374
  683
  74.50 %
  67.66 %
  23.35 %
  28.54 %
  2.15 %
  3.81 %
Pets
  17453
  17211
  14040
  12765
  3043
  3848
  370
  598
  80.44 %
  74.17 %
  17.44 %
  22.36 %
  2.12 %
  3.47 %
Sport & Fitness
  17355
  16731
  13246
  11847
  3685
  4267
  424
  617
  76.32 %
  70.81 %
  21.23 %
  25.50 %
  2.44 %
  3.69 %
Job & Career
  17735
  17395
  13457
  12084
  3819
  4582
  459
  729
  75.88 %
  69.47 %
  21.53 %
  26.34 %
  2.59 %
  4.19 %
Dating
  17080
  17000
  12156
  11032
  4495
  5334
  429
  634
  71.17 %
  64.89 %
  26.32 %
  31.38 %
  2.51 %
  3.73 %
Other
  17526
  17240
  14078
  12752
  3059
  3859
  389
  629
  80.33 %
  73.97 %
  17.45 %
  22.38 %
  2.22 %
  3.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22254
  16539
  15039
  5428
  6336
  551
  879
  73.45 %
  67.58 %
  24.11 %
  28.47 %
  2.45 %
  3.95 %
Outlook Mail
  22523
  22861
  16719
  15532
  5256
  6428
  548
  901
  74.23 %
  67.94 %
  23.34 %
  28.12 %
  2.43 %
  3.94 %
Yahoo Mail
  21870
  22213
  17068
  15919
  4299
  5468
  503
  826
  78.04 %
  71.67 %
  19.66 %
  24.62 %
  2.30 %
  3.72 %
AOL Mail
  22550
  22384
  17519
  15966
  4513
  5571
  518
  847
  77.69 %
  71.33 %
  20.01 %
  24.89 %
  2.30 %
  3.78 %
Mail.com
  22383
  22577
  17665
  16397
  4227
  5382
  491
  798
  78.92 %
  72.63 %
  18.88 %
  23.84 %
  2.19 %
  3.53 %
Yandex Mail
  22447
  22428
  17146
  15655
  4761
  5913
  540
  860
  76.38 %
  69.80 %
  21.21 %
  26.36 %
  2.41 %
  3.83 %
GMX Mail
  22078
  22479
  17089
  15986
  4521
  5728
  468
  765
  77.40 %
  71.12 %
  20.48 %
  25.48 %
  2.12 %
  3.40 %
Zoho Mail
  22624
  22248
  17952
  16286
  4197
  5165
  475
  797
  79.35 %
  73.20 %
  18.55 %
  23.22 %
  2.10 %
  3.58 %
ProtonMail
  22358
  22179
  17632
  16075
  4260
  5319
  466
  785
  78.86 %
  72.48 %
  19.05 %
  23.98 %
  2.08 %
  3.54 %
Custom Mail
  22068
  22231
  17879
  16600
  3736
  4854
  453
  777
  81.02 %
  74.67 %
  16.93 %
  21.83 %
  2.05 %
  3.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.