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ActiveCampaign and Benchmark Email Email Deliverability Comparison

  ActiveCampaign
  Benchmark Email

In this comparison, the deliverability of ActiveCampaign and Benchmark Email is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.043
  189.297
  143.683
  131.441
  41.391
  50.998
  3.969
  6.858

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.01 %
  69.44 %
  21.90 %
  26.94 %
  2.10 %
  3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13879
  14488
  11108
  10610
  2493
  3362
  278
  516
  80.03 %
  73.23 %
  17.96 %
  23.21 %
  2.00 %
  3.56 %
Elektronics
  14401
  14934
  11002
  10344
  3113
  4059
  286
  531
  76.40 %
  69.26 %
  21.62 %
  27.18 %
  1.99 %
  3.56 %
Entertainment
  14297
  14138
  10832
  9829
  3170
  3802
  295
  507
  75.76 %
  69.52 %
  22.17 %
  26.89 %
  2.06 %
  3.59 %
Cosmetics & Beauty
  14253
  14485
  10782
  10050
  3174
  3926
  297
  509
  75.65 %
  69.38 %
  22.27 %
  27.10 %
  2.08 %
  3.51 %
Food & Drink
  14166
  14707
  11310
  10770
  2592
  3431
  264
  506
  79.84 %
  73.23 %
  18.30 %
  23.33 %
  1.86 %
  3.44 %
Home & Garden
  14947
  14541
  11900
  10690
  2772
  3376
  275
  475
  79.61 %
  73.52 %
  18.55 %
  23.22 %
  1.84 %
  3.27 %
Finance
  14711
  14614
  10566
  9487
  3821
  4567
  324
  560
  71.82 %
  64.92 %
  25.97 %
  31.25 %
  2.20 %
  3.83 %
Health
  14674
  15226
  10646
  9987
  3732
  4685
  296
  554
  72.55 %
  65.59 %
  25.43 %
  30.77 %
  2.02 %
  3.64 %
Pets
  14761
  14493
  11697
  10508
  2770
  3468
  294
  517
  79.24 %
  72.50 %
  18.77 %
  23.93 %
  1.99 %
  3.57 %
Sport & Fitness
  14757
  14040
  11046
  9668
  3371
  3840
  340
  532
  74.85 %
  68.86 %
  22.84 %
  27.35 %
  2.30 %
  3.79 %
Job & Career
  15040
  14745
  11199
  10015
  3465
  4130
  376
  600
  74.46 %
  67.92 %
  23.04 %
  28.01 %
  2.50 %
  4.07 %
Dating
  14354
  14242
  9878
  8859
  4136
  4856
  340
  527
  68.82 %
  62.20 %
  28.81 %
  34.10 %
  2.37 %
  3.70 %
Other
  14803
  14644
  11717
  10624
  2782
  3496
  304
  524
  79.15 %
  72.55 %
  18.79 %
  23.87 %
  2.05 %
  3.58 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19099
  18722
  13699
  12258
  4977
  5748
  423
  716
  71.73 %
  65.47 %
  26.06 %
  30.70 %
  2.21 %
  3.82 %
Outlook Mail
  19034
  19413
  13791
  12812
  4799
  5852
  444
  749
  72.45 %
  66.00 %
  25.21 %
  30.14 %
  2.33 %
  3.86 %
Yahoo Mail
  18422
  18792
  14135
  13174
  3892
  4939
  395
  679
  76.73 %
  70.10 %
  21.13 %
  26.28 %
  2.14 %
  3.61 %
AOL Mail
  19128
  18995
  14595
  13267
  4113
  5034
  420
  694
  76.30 %
  69.84 %
  21.50 %
  26.50 %
  2.20 %
  3.65 %
Mail.com
  18901
  19126
  14665
  13568
  3855
  4872
  381
  686
  77.59 %
  70.94 %
  20.40 %
  25.47 %
  2.02 %
  3.59 %
Yandex Mail
  18914
  18925
  14167
  12899
  4317
  5325
  430
  701
  74.90 %
  68.16 %
  22.82 %
  28.14 %
  2.27 %
  3.70 %
GMX Mail
  18722
  19031
  14161
  13132
  4193
  5255
  368
  644
  75.64 %
  69.00 %
  22.40 %
  27.61 %
  1.97 %
  3.38 %
Zoho Mail
  19255
  18817
  15001
  13451
  3872
  4696
  382
  670
  77.91 %
  71.48 %
  20.11 %
  24.96 %
  1.98 %
  3.56 %
ProtonMail
  18907
  18729
  14583
  13200
  3950
  4872
  374
  657
  77.13 %
  70.48 %
  20.89 %
  26.01 %
  1.98 %
  3.51 %
Custom Mail
  18661
  18747
  14886
  13680
  3423
  4405
  352
  662
  79.77 %
  72.97 %
  18.34 %
  23.50 %
  1.89 %
  3.53 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.