Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 403.826	304.350 302.925	83.475 86.065	15.686 14.836

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 75.01 %	20.69 % 21.31 %	3.89 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 31618	24225 24625	5527 5927	1109 1066	78.50 % 77.88 %	17.91 % 18.75 %	3.59 % 3.37 %
Elektronics	31374 31199	23774 23556	6413 6514	1187 1129	75.78 % 75.50 %	20.44 % 20.88 %	3.78 % 3.62 %
Entertainment	30491 31532	23046 23579	6288 6826	1157 1127	75.58 % 74.78 %	20.62 % 21.65 %	3.79 % 3.57 %
Cosmetics & Beauty	30786 30626	23186 22948	6391 6506	1209 1172	75.31 % 74.93 %	20.76 % 21.24 %	3.93 % 3.83 %
Food & Drink	31039 30894	24340 24051	5595 5777	1104 1066	78.42 % 77.85 %	18.03 % 18.70 %	3.56 % 3.45 %
Home & Garden	31225 30943	24572 24153	5576 5774	1077 1016	78.69 % 78.06 %	17.86 % 18.66 %	3.45 % 3.28 %
Finance	31404 30946	22603 22247	7456 7521	1345 1178	71.97 % 71.89 %	23.74 % 24.30 %	4.28 % 3.81 %
Health	31637 30964	23007 22467	7350 7309	1280 1188	72.72 % 72.56 %	23.23 % 23.60 %	4.05 % 3.84 %
Pets	31017 31079	24086 23955	5839 5995	1092 1129	77.65 % 77.08 %	18.83 % 19.29 %	3.52 % 3.63 %
Sport & Fitness	30330 30781	22630 22759	6466 6777	1234 1245	74.61 % 73.94 %	21.32 % 22.02 %	4.07 % 4.04 %
Job & Career	31369 30837	22971 22586	6991 7048	1407 1203	73.23 % 73.24 %	22.29 % 22.86 %	4.49 % 3.90 %
Dating	30965 31066	21909 21844	7751 7943	1305 1279	70.75 % 70.31 %	25.03 % 25.57 %	4.21 % 4.12 %
Other	31013 31341	24001 24155	5832 6148	1180 1038	77.39 % 77.07 %	18.81 % 19.62 %	3.80 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 40942	28663 29395	9308 9991	1759 1556	72.14 % 71.80 %	23.43 % 24.40 %	4.43 % 3.80 %
Outlook Mail	40426 40311	29325 29211	9386 9496	1715 1604	72.54 % 72.46 %	23.22 % 23.56 %	4.24 % 3.98 %
Yahoo Mail	40091 40103	30189 30044	8311 8592	1591 1467	75.30 % 74.92 %	20.73 % 21.42 %	3.97 % 3.66 %
AOL Mail	40345 39994	30298 29840	8439 8590	1608 1564	75.10 % 74.61 %	20.92 % 21.48 %	3.99 % 3.91 %
Mail.com	40411 40043	30878 30442	8027 8159	1506 1442	76.41 % 76.02 %	19.86 % 20.38 %	3.73 % 3.60 %
Yandex Mail	40064 40330	29475 29560	8907 9190	1682 1580	73.57 % 73.30 %	22.23 % 22.79 %	4.20 % 3.92 %
GMX Mail	40369 40086	30748 30280	8230 8381	1391 1425	76.17 % 75.54 %	20.39 % 20.91 %	3.45 % 3.55 %
Zoho Mail	40051 40093	30869 30857	7662 7887	1520 1349	77.07 % 76.96 %	19.13 % 19.67 %	3.80 % 3.36 %
ProtonMail	39970 39850	30842 30607	7684 7873	1444 1370	77.16 % 76.81 %	19.22 % 19.76 %	3.61 % 3.44 %
Custom Mail	39969 40069	31364 31130	7205 7552	1400 1387	78.47 % 77.69 %	18.03 % 18.85 %	3.50 % 3.46 %
iCloud Mail	727 671	559 492	136 141	32 38	76.89 % 73.32 %	18.71 % 21.01 %	4.40 % 5.66 %
Tuta	643 651	537 514	86 105	20 32	83.51 % 78.96 %	13.37 % 16.13 %	3.11 % 4.92 %
Juno.com	715 683	603 553	94 108	18 22	84.34 % 80.97 %	13.15 % 15.81 %	2.52 % 3.22 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.