Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 251.307	181.570 183.828	60.332 59.684	9.393 7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 73.15 %	24.01 % 23.75 %	3.74 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 19728	14501 15104	3981 4081	701 543	75.59 % 76.56 %	20.75 % 20.69 %	3.65 % 2.75 %
Elektronics	19654 19419	14193 14235	4731 4580	730 604	72.21 % 73.30 %	24.07 % 23.59 %	3.71 % 3.11 %
Entertainment	18893 19862	13676 14476	4522 4789	695 597	72.39 % 72.88 %	23.93 % 24.11 %	3.68 % 3.01 %
Cosmetics & Beauty	19187 18895	13834 13837	4634 4471	719 587	72.10 % 73.23 %	24.15 % 23.66 %	3.75 % 3.11 %
Food & Drink	19395 19209	14685 14679	4042 3971	668 559	75.72 % 76.42 %	20.84 % 20.67 %	3.44 % 2.91 %
Home & Garden	19402 19184	14745 14667	4010 3968	647 549	76.00 % 76.45 %	20.67 % 20.68 %	3.33 % 2.86 %
Finance	19356 19313	13210 13422	5374 5272	772 619	68.25 % 69.50 %	27.76 % 27.30 %	3.99 % 3.21 %
Health	20070 19326	13826 13496	5470 5187	774 643	68.89 % 69.83 %	27.25 % 26.84 %	3.86 % 3.33 %
Pets	19339 19400	14505 14719	4153 4083	681 598	75.00 % 75.87 %	21.47 % 21.05 %	3.52 % 3.08 %
Sport & Fitness	18829 18847	13500 13618	4609 4587	720 642	71.70 % 72.26 %	24.48 % 24.34 %	3.82 % 3.41 %
Job & Career	19483 19073	13705 13657	4940 4788	838 628	70.34 % 71.60 %	25.36 % 25.10 %	4.30 % 3.29 %
Dating	19144 19213	12708 12897	5706 5638	730 678	66.38 % 67.13 %	29.81 % 29.34 %	3.81 % 3.53 %
Other	19360 19838	14482 15021	4160 4269	718 548	74.80 % 75.72 %	21.49 % 21.52 %	3.71 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 25832	17126 17873	6792 7110	1018 849	68.68 % 69.19 %	27.24 % 27.52 %	4.08 % 3.29 %
Outlook Mail	25476 25406	17594 17915	6864 6668	1018 823	69.06 % 70.51 %	26.94 % 26.25 %	4.00 % 3.24 %
Yahoo Mail	25025 24998	18161 18338	5914 5880	950 780	72.57 % 73.36 %	23.63 % 23.52 %	3.80 % 3.12 %
AOL Mail	25196 25050	18226 18341	6014 5886	956 823	72.34 % 73.22 %	23.87 % 23.50 %	3.79 % 3.29 %
Mail.com	25354 24995	18638 18633	5798 5601	918 761	73.51 % 74.55 %	22.87 % 22.41 %	3.62 % 3.04 %
Yandex Mail	25140 25166	17769 18034	6378 6278	993 854	70.68 % 71.66 %	25.37 % 24.95 %	3.95 % 3.39 %
GMX Mail	25275 24919	18283 18238	6121 5948	871 733	72.34 % 73.19 %	24.22 % 23.87 %	3.45 % 2.94 %
Zoho Mail	24954 25029	18499 18845	5542 5474	913 710	74.13 % 75.29 %	22.21 % 21.87 %	3.66 % 2.84 %
ProtonMail	24950 24779	18386 18493	5685 5574	879 712	73.69 % 74.63 %	22.79 % 22.49 %	3.52 % 2.87 %
Custom Mail	24989 25133	18888 19118	5224 5265	877 750	75.59 % 76.07 %	20.91 % 20.95 %	3.51 % 2.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.