Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 381.132	286.199 285.275	80.048 82.062	14.771 13.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 74.85 %	21.01 % 21.53 %	3.88 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29841	22779 23200	5293 5646	1040 995	78.25 % 77.75 %	18.18 % 18.92 %	3.57 % 3.33 %
Elektronics	29616 29337	22326 22089	6162 6204	1128 1044	75.38 % 75.29 %	20.81 % 21.15 %	3.81 % 3.56 %
Entertainment	28782 29739	21665 22185	6025 6512	1092 1042	75.27 % 74.60 %	20.93 % 21.90 %	3.79 % 3.50 %
Cosmetics & Beauty	29012 28902	21751 21614	6121 6202	1140 1086	74.97 % 74.78 %	21.10 % 21.46 %	3.93 % 3.76 %
Food & Drink	29328 29161	22928 22677	5363 5502	1037 982	78.18 % 77.76 %	18.29 % 18.87 %	3.54 % 3.37 %
Home & Garden	29413 29238	23068 22785	5336 5505	1009 948	78.43 % 77.93 %	18.14 % 18.83 %	3.43 % 3.24 %
Finance	29693 29214	21255 20965	7166 7177	1272 1072	71.58 % 71.76 %	24.13 % 24.57 %	4.28 % 3.67 %
Health	29946 29212	21642 21117	7074 6981	1230 1114	72.27 % 72.29 %	23.62 % 23.90 %	4.11 % 3.81 %
Pets	29268 29353	22652 22590	5584 5704	1032 1059	77.40 % 76.96 %	19.08 % 19.43 %	3.53 % 3.61 %
Sport & Fitness	28610 29093	21271 21452	6186 6467	1153 1174	74.35 % 73.74 %	21.62 % 22.23 %	4.03 % 4.04 %
Job & Career	29681 29068	21669 21243	6699 6706	1313 1119	73.01 % 73.08 %	22.57 % 23.07 %	4.42 % 3.85 %
Dating	29202 29336	20545 20547	7447 7596	1210 1193	70.35 % 70.04 %	25.50 % 25.89 %	4.14 % 4.07 %
Other	29355 29638	22648 22811	5592 5860	1115 967	77.15 % 76.97 %	19.05 % 19.77 %	3.80 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 38942	27109 27883	8957 9589	1661 1470	71.86 % 71.60 %	23.74 % 24.62 %	4.40 % 3.77 %
Outlook Mail	38393 38169	27737 27589	9041 9079	1615 1501	72.24 % 72.28 %	23.55 % 23.79 %	4.21 % 3.93 %
Yahoo Mail	38051 38071	28569 28487	7987 8222	1495 1362	75.08 % 74.83 %	20.99 % 21.60 %	3.93 % 3.58 %
AOL Mail	38311 37915	28670 28248	8115 8212	1526 1455	74.83 % 74.50 %	21.18 % 21.66 %	3.98 % 3.84 %
Mail.com	38349 37952	29200 28798	7718 7794	1431 1360	76.14 % 75.88 %	20.13 % 20.54 %	3.73 % 3.58 %
Yandex Mail	38094 38358	27922 28061	8576 8812	1596 1485	73.30 % 73.16 %	22.51 % 22.97 %	4.19 % 3.87 %
GMX Mail	38320 38008	29044 28640	7944 8039	1332 1329	75.79 % 75.35 %	20.73 % 21.15 %	3.48 % 3.50 %
Zoho Mail	37995 37902	29199 29106	7372 7532	1424 1264	76.85 % 76.79 %	19.40 % 19.87 %	3.75 % 3.33 %
ProtonMail	37905 37775	29129 28959	7411 7550	1365 1266	76.85 % 76.66 %	19.55 % 19.99 %	3.60 % 3.35 %
Custom Mail	37873 38040	29620 29504	6927 7233	1326 1303	78.21 % 77.56 %	18.29 % 19.01 %	3.50 % 3.43 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.