Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 189.410	131.441 135.629	50.998 48.886	6.858 4.895

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 71.61 %	26.94 % 25.81 %	3.62 % 2.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 14905	10610 11214	3362 3336	516 355	73.23 % 75.24 %	23.21 % 22.38 %	3.56 % 2.38 %
Elektronics	14934 14695	10344 10495	4059 3807	531 393	69.26 % 71.42 %	27.18 % 25.91 %	3.56 % 2.67 %
Entertainment	14138 14980	9829 10661	3802 3934	507 385	69.52 % 71.17 %	26.89 % 26.26 %	3.59 % 2.57 %
Cosmetics & Beauty	14485 14037	10050 10059	3926 3621	509 357	69.38 % 71.66 %	27.10 % 25.80 %	3.51 % 2.54 %
Food & Drink	14707 14499	10770 10885	3431 3243	506 371	73.23 % 75.07 %	23.33 % 22.37 %	3.44 % 2.56 %
Home & Garden	14541 14445	10690 10878	3376 3227	475 340	73.52 % 75.31 %	23.22 % 22.34 %	3.27 % 2.35 %
Finance	14614 14619	9487 9898	4567 4351	560 370	64.92 % 67.71 %	31.25 % 29.76 %	3.83 % 2.53 %
Health	15226 14531	9987 9825	4685 4297	554 409	65.59 % 67.61 %	30.77 % 29.57 %	3.64 % 2.81 %
Pets	14493 14768	10508 11067	3468 3319	517 382	72.50 % 74.94 %	23.93 % 22.47 %	3.57 % 2.59 %
Sport & Fitness	14040 14026	9668 9954	3840 3683	532 389	68.86 % 70.97 %	27.35 % 26.26 %	3.79 % 2.77 %
Job & Career	14745 14394	10015 10139	4130 3876	600 379	67.92 % 70.44 %	28.01 % 26.93 %	4.07 % 2.63 %
Dating	14242 14494	8859 9346	4856 4720	527 428	62.20 % 64.48 %	34.10 % 32.57 %	3.70 % 2.95 %
Other	14644 15017	10624 11208	3496 3472	524 337	72.55 % 74.64 %	23.87 % 23.12 %	3.58 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 19565	12258 13137	5748 5910	716 518	65.47 % 67.15 %	30.70 % 30.21 %	3.82 % 2.65 %
Outlook Mail	19413 19113	12812 13110	5852 5457	749 546	66.00 % 68.59 %	30.14 % 28.55 %	3.86 % 2.86 %
Yahoo Mail	18792 18847	13174 13608	4939 4761	679 478	70.10 % 72.20 %	26.28 % 25.26 %	3.61 % 2.54 %
AOL Mail	18995 18935	13267 13653	5034 4778	694 504	69.84 % 72.10 %	26.50 % 25.23 %	3.65 % 2.66 %
Mail.com	19126 18765	13568 13743	4872 4528	686 494	70.94 % 73.24 %	25.47 % 24.13 %	3.59 % 2.63 %
Yandex Mail	18925 18706	12899 13143	5325 5036	701 527	68.16 % 70.26 %	28.14 % 26.92 %	3.70 % 2.82 %
GMX Mail	19031 18902	13132 13474	5255 4974	644 454	69.00 % 71.28 %	27.61 % 26.31 %	3.38 % 2.40 %
Zoho Mail	18817 18808	13451 13887	4696 4479	670 442	71.48 % 73.84 %	24.96 % 23.81 %	3.56 % 2.35 %
ProtonMail	18729 18690	13200 13595	4872 4635	657 460	70.48 % 72.74 %	26.01 % 24.80 %	3.51 % 2.46 %
Custom Mail	18747 19079	13680 14279	4405 4328	662 472	72.97 % 74.84 %	23.50 % 22.68 %	3.53 % 2.47 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.