Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 114.051	71.003 76.800	39.714 35.879	3.797 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 67.34 %	34.68 % 31.46 %	3.32 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 9061	5735 6512	2587 2447	291 102	66.59 % 71.87 %	30.04 % 27.01 %	3.38 % 1.13 %
Elektronics	9286 8980	5718 5990	3257 2874	311 116	61.58 % 66.70 %	35.07 % 32.00 %	3.35 % 1.29 %
Entertainment	8306 9176	5116 6146	2925 2920	265 110	61.59 % 66.98 %	35.22 % 31.82 %	3.19 % 1.20 %
Cosmetics & Beauty	8745 8300	5405 5567	3050 2626	290 107	61.81 % 67.07 %	34.88 % 31.64 %	3.32 % 1.29 %
Food & Drink	8906 8622	5948 6178	2663 2337	295 107	66.79 % 71.65 %	29.90 % 27.11 %	3.31 % 1.24 %
Home & Garden	8832 8691	5910 6242	2629 2347	293 102	66.92 % 71.82 %	29.77 % 27.00 %	3.32 % 1.17 %
Finance	9006 8822	5104 5488	3607 3229	295 105	56.67 % 62.21 %	40.05 % 36.60 %	3.28 % 1.19 %
Health	9256 8714	5239 5383	3715 3223	302 108	56.60 % 61.77 %	40.14 % 36.99 %	3.26 % 1.24 %
Pets	8877 8802	5908 6349	2673 2343	296 110	66.55 % 72.13 %	30.11 % 26.62 %	3.33 % 1.25 %
Sport & Fitness	8327 8217	5127 5506	2924 2618	276 93	61.57 % 67.01 %	35.11 % 31.86 %	3.31 % 1.13 %
Job & Career	9027 8766	5562 5865	3155 2797	310 104	61.62 % 66.91 %	34.95 % 31.91 %	3.43 % 1.19 %
Dating	8500 8668	4360 4962	3865 3599	275 107	51.29 % 57.25 %	45.47 % 41.52 %	3.24 % 1.23 %
Other	8833 9232	5871 6612	2664 2519	298 101	66.47 % 71.62 %	30.16 % 27.29 %	3.37 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 12113	6228 7484	4464 4488	373 141	56.29 % 61.78 %	40.34 % 37.05 %	3.37 % 1.16 %
Outlook Mail	11924 11421	6929 7298	4595 3996	400 127	58.11 % 63.90 %	38.54 % 34.99 %	3.35 % 1.11 %
Yahoo Mail	11252 11300	7147 7783	3736 3384	369 133	63.52 % 68.88 %	33.20 % 29.95 %	3.28 % 1.18 %
AOL Mail	11470 11312	7274 7764	3827 3416	369 132	63.42 % 68.64 %	33.37 % 30.20 %	3.22 % 1.17 %
Mail.com	11602 11301	7446 7899	3765 3266	391 136	64.18 % 69.90 %	32.45 % 28.90 %	3.37 % 1.20 %
Yandex Mail	11517 11280	7058 7506	4078 3634	381 140	61.28 % 66.54 %	35.41 % 32.22 %	3.31 % 1.24 %
GMX Mail	11706 11369	7059 7450	4256 3773	391 146	60.30 % 65.53 %	36.36 % 33.19 %	3.34 % 1.28 %
Zoho Mail	11424 11314	7364 7904	3685 3278	375 132	64.46 % 69.86 %	32.26 % 28.97 %	3.28 % 1.17 %
ProtonMail	11383 11137	7110 7522	3893 3475	380 140	62.46 % 67.54 %	34.20 % 31.20 %	3.34 % 1.26 %
Custom Mail	11171 11504	7388 8190	3415 3169	368 145	66.14 % 71.19 %	30.57 % 27.55 %	3.29 % 1.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.