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Benchmark Email and SendPulse Email Deliverability Comparison

  Benchmark Email
  SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  251.307
  181.570
  183.828
  60.332
  59.684
  9.393
  7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  73.15 %
  24.01 %
  23.75 %
  3.74 %
  3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  19728
  14501
  15104
  3981
  4081
  701
  543
  75.59 %
  76.56 %
  20.75 %
  20.69 %
  3.65 %
  2.75 %
Elektronics
  19654
  19419
  14193
  14235
  4731
  4580
  730
  604
  72.21 %
  73.30 %
  24.07 %
  23.59 %
  3.71 %
  3.11 %
Entertainment
  18893
  19862
  13676
  14476
  4522
  4789
  695
  597
  72.39 %
  72.88 %
  23.93 %
  24.11 %
  3.68 %
  3.01 %
Cosmetics & Beauty
  19187
  18895
  13834
  13837
  4634
  4471
  719
  587
  72.10 %
  73.23 %
  24.15 %
  23.66 %
  3.75 %
  3.11 %
Food & Drink
  19395
  19209
  14685
  14679
  4042
  3971
  668
  559
  75.72 %
  76.42 %
  20.84 %
  20.67 %
  3.44 %
  2.91 %
Home & Garden
  19402
  19184
  14745
  14667
  4010
  3968
  647
  549
  76.00 %
  76.45 %
  20.67 %
  20.68 %
  3.33 %
  2.86 %
Finance
  19356
  19313
  13210
  13422
  5374
  5272
  772
  619
  68.25 %
  69.50 %
  27.76 %
  27.30 %
  3.99 %
  3.21 %
Health
  20070
  19326
  13826
  13496
  5470
  5187
  774
  643
  68.89 %
  69.83 %
  27.25 %
  26.84 %
  3.86 %
  3.33 %
Pets
  19339
  19400
  14505
  14719
  4153
  4083
  681
  598
  75.00 %
  75.87 %
  21.47 %
  21.05 %
  3.52 %
  3.08 %
Sport & Fitness
  18829
  18847
  13500
  13618
  4609
  4587
  720
  642
  71.70 %
  72.26 %
  24.48 %
  24.34 %
  3.82 %
  3.41 %
Job & Career
  19483
  19073
  13705
  13657
  4940
  4788
  838
  628
  70.34 %
  71.60 %
  25.36 %
  25.10 %
  4.30 %
  3.29 %
Dating
  19144
  19213
  12708
  12897
  5706
  5638
  730
  678
  66.38 %
  67.13 %
  29.81 %
  29.34 %
  3.81 %
  3.53 %
Other
  19360
  19838
  14482
  15021
  4160
  4269
  718
  548
  74.80 %
  75.72 %
  21.49 %
  21.52 %
  3.71 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  25832
  17126
  17873
  6792
  7110
  1018
  849
  68.68 %
  69.19 %
  27.24 %
  27.52 %
  4.08 %
  3.29 %
Outlook Mail
  25476
  25406
  17594
  17915
  6864
  6668
  1018
  823
  69.06 %
  70.51 %
  26.94 %
  26.25 %
  4.00 %
  3.24 %
Yahoo Mail
  25025
  24998
  18161
  18338
  5914
  5880
  950
  780
  72.57 %
  73.36 %
  23.63 %
  23.52 %
  3.80 %
  3.12 %
AOL Mail
  25196
  25050
  18226
  18341
  6014
  5886
  956
  823
  72.34 %
  73.22 %
  23.87 %
  23.50 %
  3.79 %
  3.29 %
Mail.com
  25354
  24995
  18638
  18633
  5798
  5601
  918
  761
  73.51 %
  74.55 %
  22.87 %
  22.41 %
  3.62 %
  3.04 %
Yandex Mail
  25140
  25166
  17769
  18034
  6378
  6278
  993
  854
  70.68 %
  71.66 %
  25.37 %
  24.95 %
  3.95 %
  3.39 %
GMX Mail
  25275
  24919
  18283
  18238
  6121
  5948
  871
  733
  72.34 %
  73.19 %
  24.22 %
  23.87 %
  3.45 %
  2.94 %
Zoho Mail
  24954
  25029
  18499
  18845
  5542
  5474
  913
  710
  74.13 %
  75.29 %
  22.21 %
  21.87 %
  3.66 %
  2.84 %
ProtonMail
  24950
  24779
  18386
  18493
  5685
  5574
  879
  712
  73.69 %
  74.63 %
  22.79 %
  22.49 %
  3.52 %
  2.87 %
Custom Mail
  24989
  25133
  18888
  19118
  5224
  5265
  877
  750
  75.59 %
  76.07 %
  20.91 %
  20.95 %
  3.51 %
  2.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.