Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 305.767	225.728 226.301	68.625 69.155	11.596 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 74.01 %	22.43 % 22.62 %	3.79 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 24005	18030 18513	4541 4747	843 745	77.01 % 77.12 %	19.39 % 19.78 %	3.60 % 3.10 %
Elektronics	23803 23553	17577 17511	5330 5258	896 784	73.84 % 74.35 %	22.39 % 22.32 %	3.76 % 3.33 %
Entertainment	23010 23961	17006 17679	5147 5514	857 768	73.91 % 73.78 %	22.37 % 23.01 %	3.72 % 3.21 %
Cosmetics & Beauty	23367 23100	17195 17103	5258 5203	914 794	73.59 % 74.04 %	22.50 % 22.52 %	3.91 % 3.44 %
Food & Drink	23591 23281	18161 17944	4601 4604	829 733	76.98 % 77.08 %	19.50 % 19.78 %	3.51 % 3.15 %
Home & Garden	23681 23446	18310 18098	4573 4625	798 723	77.32 % 77.19 %	19.31 % 19.73 %	3.37 % 3.08 %
Finance	23659 23477	16556 16575	6125 6085	978 817	69.98 % 70.60 %	25.89 % 25.92 %	4.13 % 3.48 %
Health	24165 23497	17069 16713	6137 5946	959 838	70.64 % 71.13 %	25.40 % 25.31 %	3.97 % 3.57 %
Pets	23565 23562	17984 17994	4762 4776	819 792	76.32 % 76.37 %	20.21 % 20.27 %	3.48 % 3.36 %
Sport & Fitness	22938 23116	16785 16865	5269 5376	884 875	73.18 % 72.96 %	22.97 % 23.26 %	3.85 % 3.79 %
Job & Career	23722 23213	17020 16796	5674 5584	1028 833	71.75 % 72.36 %	23.92 % 24.06 %	4.33 % 3.59 %
Dating	23400 23517	16046 16150	6437 6478	917 889	68.57 % 68.67 %	27.51 % 27.55 %	3.92 % 3.78 %
Other	23634 24039	17989 18360	4771 4959	874 720	76.11 % 76.38 %	20.19 % 20.63 %	3.70 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 31362	21329 22081	7698 8163	1284 1118	70.37 % 70.41 %	25.40 % 26.03 %	4.24 % 3.56 %
Outlook Mail	30891 30751	21866 21972	7773 7686	1252 1093	70.78 % 71.45 %	25.16 % 24.99 %	4.05 % 3.55 %
Yahoo Mail	30553 30483	22592 22580	6791 6867	1170 1036	73.94 % 74.07 %	22.23 % 22.53 %	3.83 % 3.40 %
AOL Mail	30655 30385	22574 22444	6895 6864	1186 1077	73.64 % 73.87 %	22.49 % 22.59 %	3.87 % 3.54 %
Mail.com	30930 30418	23187 22881	6622 6532	1121 1005	74.97 % 75.22 %	21.41 % 21.47 %	3.62 % 3.30 %
Yandex Mail	30609 30698	22070 22213	7304 7353	1235 1132	72.10 % 72.36 %	23.86 % 23.95 %	4.03 % 3.69 %
GMX Mail	30756 30382	22804 22586	6888 6824	1064 972	74.14 % 74.34 %	22.40 % 22.46 %	3.46 % 3.20 %
Zoho Mail	30439 30424	22991 23157	6315 6337	1133 930	75.53 % 76.11 %	20.75 % 20.83 %	3.72 % 3.06 %
ProtonMail	30467 30146	22974 22798	6412 6399	1081 949	75.41 % 75.63 %	21.05 % 21.23 %	3.55 % 3.15 %
Custom Mail	30338 30718	23341 23589	5927 6130	1070 999	76.94 % 76.79 %	19.54 % 19.96 %	3.53 % 3.25 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.