Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
285.308 285.534	208.929 210.501	65.587 65.635	10.792 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.23 % 73.72 %	22.99 % 22.99 %	3.78 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21799 22499	16671 17300	4335 4512	793 687	76.48 % 76.89 %	19.89 % 20.05 %	3.64 % 3.05 %
Elektronics	22216 21980	16272 16265	5106 4998	838 717	73.24 % 74.00 %	22.98 % 22.74 %	3.77 % 3.26 %
Entertainment	21462 22445	15739 16499	4919 5246	804 700	73.33 % 73.51 %	22.92 % 23.37 %	3.75 % 3.12 %
Cosmetics & Beauty	21782 21602	15922 15933	5029 4943	831 726	73.10 % 73.76 %	23.09 % 22.88 %	3.82 % 3.36 %
Food & Drink	22017 21764	16844 16717	4400 4368	773 679	76.50 % 76.81 %	19.98 % 20.07 %	3.51 % 3.12 %
Home & Garden	22094 21891	16975 16836	4369 4386	750 669	76.83 % 76.91 %	19.77 % 20.04 %	3.39 % 3.06 %
Finance	22010 21934	15270 15397	5843 5784	897 753	69.38 % 70.20 %	26.55 % 26.37 %	4.08 % 3.43 %
Health	22634 21957	15841 15529	5895 5666	898 762	69.99 % 70.72 %	26.04 % 25.80 %	3.97 % 3.47 %
Pets	21988 21976	16675 16749	4543 4512	770 715	75.84 % 76.21 %	20.66 % 20.53 %	3.50 % 3.25 %
Sport & Fitness	21377 21453	15528 15593	5029 5072	820 788	72.64 % 72.68 %	23.53 % 23.64 %	3.84 % 3.67 %
Job & Career	22138 21665	15778 15625	5406 5287	954 753	71.27 % 72.12 %	24.42 % 24.40 %	4.31 % 3.48 %
Dating	21750 21930	14738 14959	6161 6166	851 805	67.76 % 68.21 %	28.33 % 28.12 %	3.91 % 3.67 %
Other	22041 22438	16676 17099	4552 4695	813 644	75.66 % 76.21 %	20.65 % 20.92 %	3.69 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28293 29258	19735 20474	7368 7761	1190 1023	69.75 % 69.98 %	26.04 % 26.53 %	4.21 % 3.50 %
Outlook Mail	28844 28757	20234 20461	7441 7305	1169 991	70.15 % 71.15 %	25.80 % 25.40 %	4.05 % 3.45 %
Yahoo Mail	28466 28473	20903 21026	6468 6509	1095 938	73.43 % 73.85 %	22.72 % 22.86 %	3.85 % 3.29 %
AOL Mail	28643 28422	20956 20932	6580 6502	1107 988	73.16 % 73.65 %	22.97 % 22.88 %	3.86 % 3.48 %
Mail.com	28819 28470	21457 21343	6323 6199	1039 928	74.45 % 74.97 %	21.94 % 21.77 %	3.61 % 3.26 %
Yandex Mail	28526 28651	20428 20651	6953 6957	1145 1043	71.61 % 72.08 %	24.37 % 24.28 %	4.01 % 3.64 %
GMX Mail	28688 28328	21087 20954	6613 6496	988 878	73.50 % 73.97 %	23.05 % 22.93 %	3.44 % 3.10 %
Zoho Mail	28385 28408	21296 21546	6035 6013	1054 849	75.03 % 75.84 %	21.26 % 21.17 %	3.71 % 2.99 %
ProtonMail	28409 28132	21248 21184	6150 6089	1011 859	74.79 % 75.30 %	21.65 % 21.64 %	3.56 % 3.05 %
Custom Mail	28235 28635	21585 21930	5656 5804	994 901	76.45 % 76.58 %	20.03 % 20.27 %	3.52 % 3.15 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.