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Benchmark Email and SendPulse Email Deliverability Comparison

  Benchmark Email
  SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  114.051
  71.003
  76.800
  39.714
  35.879
  3.797
  1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  67.34 %
  34.68 %
  31.46 %
  3.32 %
  1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  9061
  5735
  6512
  2587
  2447
  291
  102
  66.59 %
  71.87 %
  30.04 %
  27.01 %
  3.38 %
  1.13 %
Elektronics
  9286
  8980
  5718
  5990
  3257
  2874
  311
  116
  61.58 %
  66.70 %
  35.07 %
  32.00 %
  3.35 %
  1.29 %
Entertainment
  8306
  9176
  5116
  6146
  2925
  2920
  265
  110
  61.59 %
  66.98 %
  35.22 %
  31.82 %
  3.19 %
  1.20 %
Cosmetics & Beauty
  8745
  8300
  5405
  5567
  3050
  2626
  290
  107
  61.81 %
  67.07 %
  34.88 %
  31.64 %
  3.32 %
  1.29 %
Food & Drink
  8906
  8622
  5948
  6178
  2663
  2337
  295
  107
  66.79 %
  71.65 %
  29.90 %
  27.11 %
  3.31 %
  1.24 %
Home & Garden
  8832
  8691
  5910
  6242
  2629
  2347
  293
  102
  66.92 %
  71.82 %
  29.77 %
  27.00 %
  3.32 %
  1.17 %
Finance
  9006
  8822
  5104
  5488
  3607
  3229
  295
  105
  56.67 %
  62.21 %
  40.05 %
  36.60 %
  3.28 %
  1.19 %
Health
  9256
  8714
  5239
  5383
  3715
  3223
  302
  108
  56.60 %
  61.77 %
  40.14 %
  36.99 %
  3.26 %
  1.24 %
Pets
  8877
  8802
  5908
  6349
  2673
  2343
  296
  110
  66.55 %
  72.13 %
  30.11 %
  26.62 %
  3.33 %
  1.25 %
Sport & Fitness
  8327
  8217
  5127
  5506
  2924
  2618
  276
  93
  61.57 %
  67.01 %
  35.11 %
  31.86 %
  3.31 %
  1.13 %
Job & Career
  9027
  8766
  5562
  5865
  3155
  2797
  310
  104
  61.62 %
  66.91 %
  34.95 %
  31.91 %
  3.43 %
  1.19 %
Dating
  8500
  8668
  4360
  4962
  3865
  3599
  275
  107
  51.29 %
  57.25 %
  45.47 %
  41.52 %
  3.24 %
  1.23 %
Other
  8833
  9232
  5871
  6612
  2664
  2519
  298
  101
  66.47 %
  71.62 %
  30.16 %
  27.29 %
  3.37 %
  1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  12113
  6228
  7484
  4464
  4488
  373
  141
  56.29 %
  61.78 %
  40.34 %
  37.05 %
  3.37 %
  1.16 %
Outlook Mail
  11924
  11421
  6929
  7298
  4595
  3996
  400
  127
  58.11 %
  63.90 %
  38.54 %
  34.99 %
  3.35 %
  1.11 %
Yahoo Mail
  11252
  11300
  7147
  7783
  3736
  3384
  369
  133
  63.52 %
  68.88 %
  33.20 %
  29.95 %
  3.28 %
  1.18 %
AOL Mail
  11470
  11312
  7274
  7764
  3827
  3416
  369
  132
  63.42 %
  68.64 %
  33.37 %
  30.20 %
  3.22 %
  1.17 %
Mail.com
  11602
  11301
  7446
  7899
  3765
  3266
  391
  136
  64.18 %
  69.90 %
  32.45 %
  28.90 %
  3.37 %
  1.20 %
Yandex Mail
  11517
  11280
  7058
  7506
  4078
  3634
  381
  140
  61.28 %
  66.54 %
  35.41 %
  32.22 %
  3.31 %
  1.24 %
GMX Mail
  11706
  11369
  7059
  7450
  4256
  3773
  391
  146
  60.30 %
  65.53 %
  36.36 %
  33.19 %
  3.34 %
  1.28 %
Zoho Mail
  11424
  11314
  7364
  7904
  3685
  3278
  375
  132
  64.46 %
  69.86 %
  32.26 %
  28.97 %
  3.28 %
  1.17 %
ProtonMail
  11383
  11137
  7110
  7522
  3893
  3475
  380
  140
  62.46 %
  67.54 %
  34.20 %
  31.20 %
  3.34 %
  1.26 %
Custom Mail
  11171
  11504
  7388
  8190
  3415
  3169
  368
  145
  66.14 %
  71.19 %
  30.57 %
  27.55 %
  3.29 %
  1.26 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.