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Benchmark Email and SendPulse Email Deliverability Comparison

  Benchmark Email
  SendPulse

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  223.981
  159.455
  162.566
  56.164
  54.910
  8.235
  6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  72.58 %
  25.09 %
  24.52 %
  3.68 %
  2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17606
  12737
  13398
  3697
  3756
  621
  452
  74.68 %
  76.10 %
  21.68 %
  21.33 %
  3.64 %
  2.57 %
Elektronics
  17571
  17276
  12507
  12538
  4432
  4228
  632
  510
  71.18 %
  72.57 %
  25.22 %
  24.47 %
  3.60 %
  2.95 %
Entertainment
  16807
  17722
  11987
  12800
  4200
  4415
  620
  507
  71.32 %
  72.23 %
  24.99 %
  24.91 %
  3.69 %
  2.86 %
Cosmetics & Beauty
  17088
  16749
  12135
  12163
  4316
  4097
  637
  489
  71.01 %
  72.62 %
  25.26 %
  24.46 %
  3.73 %
  2.92 %
Food & Drink
  17317
  17150
  12957
  13024
  3768
  3651
  592
  475
  74.82 %
  75.94 %
  21.76 %
  21.29 %
  3.42 %
  2.77 %
Home & Garden
  17277
  17109
  12973
  13017
  3734
  3642
  570
  450
  75.09 %
  76.08 %
  21.61 %
  21.29 %
  3.30 %
  2.63 %
Finance
  17224
  17306
  11543
  11913
  5008
  4878
  673
  515
  67.02 %
  68.84 %
  29.08 %
  28.19 %
  3.91 %
  2.98 %
Health
  17938
  17181
  12136
  11865
  5119
  4786
  683
  530
  67.66 %
  69.06 %
  28.54 %
  27.86 %
  3.81 %
  3.08 %
Pets
  17211
  17401
  12765
  13138
  3848
  3752
  598
  511
  74.17 %
  75.50 %
  22.36 %
  21.56 %
  3.47 %
  2.94 %
Sport & Fitness
  16731
  16714
  11847
  11987
  4267
  4188
  617
  539
  70.81 %
  71.72 %
  25.50 %
  25.06 %
  3.69 %
  3.22 %
Job & Career
  17395
  16961
  12084
  12070
  4582
  4377
  729
  514
  69.47 %
  71.16 %
  26.34 %
  25.81 %
  4.19 %
  3.03 %
Dating
  17000
  17128
  11032
  11350
  5334
  5229
  634
  549
  64.89 %
  66.27 %
  31.38 %
  30.53 %
  3.73 %
  3.21 %
Other
  17240
  17678
  12752
  13303
  3859
  3911
  629
  464
  73.97 %
  75.25 %
  22.38 %
  22.12 %
  3.65 %
  2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  23071
  15039
  15791
  6336
  6582
  879
  698
  67.58 %
  68.45 %
  28.47 %
  28.53 %
  3.95 %
  3.03 %
Outlook Mail
  22861
  22646
  15532
  15811
  6428
  6139
  901
  696
  67.94 %
  69.82 %
  28.12 %
  27.11 %
  3.94 %
  3.07 %
Yahoo Mail
  22213
  22260
  15919
  16236
  5468
  5381
  826
  643
  71.67 %
  72.94 %
  24.62 %
  24.17 %
  3.72 %
  2.89 %
AOL Mail
  22384
  22477
  15966
  16384
  5571
  5417
  847
  676
  71.33 %
  72.89 %
  24.89 %
  24.10 %
  3.78 %
  3.01 %
Mail.com
  22577
  22239
  16397
  16479
  5382
  5124
  798
  636
  72.63 %
  74.10 %
  23.84 %
  23.04 %
  3.53 %
  2.86 %
Yandex Mail
  22428
  22257
  15655
  15814
  5913
  5723
  860
  720
  69.80 %
  71.05 %
  26.36 %
  25.71 %
  3.83 %
  3.23 %
GMX Mail
  22479
  22322
  15986
  16201
  5728
  5520
  765
  601
  71.12 %
  72.58 %
  25.48 %
  24.73 %
  3.40 %
  2.69 %
Zoho Mail
  22248
  22225
  16286
  16608
  5165
  5025
  797
  592
  73.20 %
  74.73 %
  23.22 %
  22.61 %
  3.58 %
  2.66 %
ProtonMail
  22179
  22043
  16075
  16273
  5319
  5152
  785
  618
  72.48 %
  73.82 %
  23.98 %
  23.37 %
  3.54 %
  2.80 %
Custom Mail
  22231
  22441
  16600
  16969
  4854
  4847
  777
  625
  74.67 %
  75.62 %
  21.83 %
  21.60 %
  3.50 %
  2.79 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.