Benchmark Email and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 223.981	159.455 162.566	56.164 54.910	8.235 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 72.58 %	25.09 % 24.52 %	3.68 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17606	12737 13398	3697 3756	621 452	74.68 % 76.10 %	21.68 % 21.33 %	3.64 % 2.57 %
Elektronics	17571 17276	12507 12538	4432 4228	632 510	71.18 % 72.57 %	25.22 % 24.47 %	3.60 % 2.95 %
Entertainment	16807 17722	11987 12800	4200 4415	620 507	71.32 % 72.23 %	24.99 % 24.91 %	3.69 % 2.86 %
Cosmetics & Beauty	17088 16749	12135 12163	4316 4097	637 489	71.01 % 72.62 %	25.26 % 24.46 %	3.73 % 2.92 %
Food & Drink	17317 17150	12957 13024	3768 3651	592 475	74.82 % 75.94 %	21.76 % 21.29 %	3.42 % 2.77 %
Home & Garden	17277 17109	12973 13017	3734 3642	570 450	75.09 % 76.08 %	21.61 % 21.29 %	3.30 % 2.63 %
Finance	17224 17306	11543 11913	5008 4878	673 515	67.02 % 68.84 %	29.08 % 28.19 %	3.91 % 2.98 %
Health	17938 17181	12136 11865	5119 4786	683 530	67.66 % 69.06 %	28.54 % 27.86 %	3.81 % 3.08 %
Pets	17211 17401	12765 13138	3848 3752	598 511	74.17 % 75.50 %	22.36 % 21.56 %	3.47 % 2.94 %
Sport & Fitness	16731 16714	11847 11987	4267 4188	617 539	70.81 % 71.72 %	25.50 % 25.06 %	3.69 % 3.22 %
Job & Career	17395 16961	12084 12070	4582 4377	729 514	69.47 % 71.16 %	26.34 % 25.81 %	4.19 % 3.03 %
Dating	17000 17128	11032 11350	5334 5229	634 549	64.89 % 66.27 %	31.38 % 30.53 %	3.73 % 3.21 %
Other	17240 17678	12752 13303	3859 3911	629 464	73.97 % 75.25 %	22.38 % 22.12 %	3.65 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 23071	15039 15791	6336 6582	879 698	67.58 % 68.45 %	28.47 % 28.53 %	3.95 % 3.03 %
Outlook Mail	22861 22646	15532 15811	6428 6139	901 696	67.94 % 69.82 %	28.12 % 27.11 %	3.94 % 3.07 %
Yahoo Mail	22213 22260	15919 16236	5468 5381	826 643	71.67 % 72.94 %	24.62 % 24.17 %	3.72 % 2.89 %
AOL Mail	22384 22477	15966 16384	5571 5417	847 676	71.33 % 72.89 %	24.89 % 24.10 %	3.78 % 3.01 %
Mail.com	22577 22239	16397 16479	5382 5124	798 636	72.63 % 74.10 %	23.84 % 23.04 %	3.53 % 2.86 %
Yandex Mail	22428 22257	15655 15814	5913 5723	860 720	69.80 % 71.05 %	26.36 % 25.71 %	3.83 % 3.23 %
GMX Mail	22479 22322	15986 16201	5728 5520	765 601	71.12 % 72.58 %	25.48 % 24.73 %	3.40 % 2.69 %
Zoho Mail	22248 22225	16286 16608	5165 5025	797 592	73.20 % 74.73 %	23.22 % 22.61 %	3.58 % 2.66 %
ProtonMail	22179 22043	16075 16273	5319 5152	785 618	72.48 % 73.82 %	23.98 % 23.37 %	3.54 % 2.80 %
Custom Mail	22231 22441	16600 16969	4854 4847	777 625	74.67 % 75.62 %	21.83 % 21.60 %	3.50 % 2.79 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.