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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  346.879
  40.838
  258.779
  28.449
  74.773
  11.943
  13.327
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.60 %
  69.66 %
  21.56 %
  29.24 %
  3.84 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26594
  3108
  20677
  2310
  4955
  763
  962
  35
  77.75 %
  74.32 %
  18.63 %
  24.55 %
  3.62 %
  1.13 %
Elektronics
  27021
  3168
  20200
  2203
  5789
  930
  1032
  35
  74.76 %
  69.54 %
  21.42 %
  29.36 %
  3.82 %
  1.10 %
Entertainment
  26163
  3097
  19563
  2149
  5622
  920
  978
  28
  74.77 %
  69.39 %
  21.49 %
  29.71 %
  3.74 %
  0.90 %
Cosmetics & Beauty
  26389
  3104
  19635
  2138
  5708
  928
  1046
  38
  74.41 %
  68.88 %
  21.63 %
  29.90 %
  3.96 %
  1.22 %
Food & Drink
  26676
  2988
  20738
  2221
  5005
  729
  933
  38
  77.74 %
  74.33 %
  18.76 %
  24.40 %
  3.50 %
  1.27 %
Home & Garden
  26795
  3198
  20899
  2374
  4983
  790
  913
  34
  78.00 %
  74.23 %
  18.60 %
  24.70 %
  3.41 %
  1.06 %
Finance
  26916
  3213
  19109
  2065
  6676
  1111
  1131
  37
  70.99 %
  64.27 %
  24.80 %
  34.58 %
  4.20 %
  1.15 %
Health
  27235
  3194
  19507
  2052
  6627
  1109
  1101
  33
  71.62 %
  64.25 %
  24.33 %
  34.72 %
  4.04 %
  1.03 %
Pets
  26652
  3075
  20520
  2277
  5200
  768
  932
  30
  76.99 %
  74.05 %
  19.51 %
  24.98 %
  3.50 %
  0.98 %
Sport & Fitness
  26052
  3244
  19243
  2247
  5770
  961
  1039
  36
  73.86 %
  69.27 %
  22.15 %
  29.62 %
  3.99 %
  1.11 %
Job & Career
  27005
  3038
  19586
  2106
  6237
  898
  1182
  34
  72.53 %
  69.32 %
  23.10 %
  29.56 %
  4.38 %
  1.12 %
Dating
  26602
  3120
  18542
  1854
  6987
  1226
  1073
  40
  69.70 %
  59.42 %
  26.26 %
  39.29 %
  4.03 %
  1.28 %
Other
  26779
  3291
  20560
  2453
  5214
  810
  1005
  28
  76.78 %
  74.54 %
  19.47 %
  24.61 %
  3.75 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34387
  3918
  24506
  2512
  8384
  1366
  1497
  40
  71.27 %
  64.11 %
  24.38 %
  34.86 %
  4.35 %
  1.02 %
Outlook Mail
  34947
  4078
  25061
  2660
  8449
  1375
  1437
  43
  71.71 %
  65.23 %
  24.18 %
  33.72 %
  4.11 %
  1.05 %
Yahoo Mail
  34727
  4200
  25932
  2966
  7445
  1187
  1350
  47
  74.67 %
  70.62 %
  21.44 %
  28.26 %
  3.89 %
  1.12 %
AOL Mail
  34838
  4366
  25907
  3106
  7557
  1213
  1374
  47
  74.36 %
  71.14 %
  21.69 %
  27.78 %
  3.94 %
  1.08 %
Mail.com
  34982
  4218
  26481
  3033
  7209
  1137
  1292
  48
  75.70 %
  71.91 %
  20.61 %
  26.96 %
  3.69 %
  1.14 %
Yandex Mail
  34645
  4051
  25235
  2782
  7984
  1223
  1426
  46
  72.84 %
  68.67 %
  23.05 %
  30.19 %
  4.12 %
  1.14 %
GMX Mail
  34803
  4002
  26167
  2712
  7443
  1243
  1193
  47
  75.19 %
  67.77 %
  21.39 %
  31.06 %
  3.43 %
  1.17 %
Zoho Mail
  34608
  3898
  26410
  2817
  6893
  1038
  1305
  43
  76.31 %
  72.27 %
  19.92 %
  26.63 %
  3.77 %
  1.10 %
ProtonMail
  34506
  3953
  26317
  2797
  6945
  1112
  1244
  44
  76.27 %
  70.76 %
  20.13 %
  28.13 %
  3.61 %
  1.11 %
Custom Mail
  34436
  4154
  26763
  3064
  6464
  1049
  1209
  41
  77.72 %
  73.76 %
  18.77 %
  25.25 %
  3.51 %
  0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.