Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.511 40.838	304.350 28.449	83.475 11.943	15.686 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.43 % 69.66 %	20.69 % 29.24 %	3.89 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30861 3108	24225 2310	5527 763	1109 35	78.50 % 74.32 %	17.91 % 24.55 %	3.59 % 1.13 %
Elektronics	31374 3168	23774 2203	6413 930	1187 35	75.78 % 69.54 %	20.44 % 29.36 %	3.78 % 1.10 %
Entertainment	30491 3097	23046 2149	6288 920	1157 28	75.58 % 69.39 %	20.62 % 29.71 %	3.79 % 0.90 %
Cosmetics & Beauty	30786 3104	23186 2138	6391 928	1209 38	75.31 % 68.88 %	20.76 % 29.90 %	3.93 % 1.22 %
Food & Drink	31039 2988	24340 2221	5595 729	1104 38	78.42 % 74.33 %	18.03 % 24.40 %	3.56 % 1.27 %
Home & Garden	31225 3198	24572 2374	5576 790	1077 34	78.69 % 74.23 %	17.86 % 24.70 %	3.45 % 1.06 %
Finance	31404 3213	22603 2065	7456 1111	1345 37	71.97 % 64.27 %	23.74 % 34.58 %	4.28 % 1.15 %
Health	31637 3194	23007 2052	7350 1109	1280 33	72.72 % 64.25 %	23.23 % 34.72 %	4.05 % 1.03 %
Pets	31017 3075	24086 2277	5839 768	1092 30	77.65 % 74.05 %	18.83 % 24.98 %	3.52 % 0.98 %
Sport & Fitness	30330 3244	22630 2247	6466 961	1234 36	74.61 % 69.27 %	21.32 % 29.62 %	4.07 % 1.11 %
Job & Career	31369 3038	22971 2106	6991 898	1407 34	73.23 % 69.32 %	22.29 % 29.56 %	4.49 % 1.12 %
Dating	30965 3120	21909 1854	7751 1226	1305 40	70.75 % 59.42 %	25.03 % 39.29 %	4.21 % 1.28 %
Other	31013 3291	24001 2453	5832 810	1180 28	77.39 % 74.54 %	18.81 % 24.61 %	3.80 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39730 3918	28663 2512	9308 1366	1759 40	72.14 % 64.11 %	23.43 % 34.86 %	4.43 % 1.02 %
Outlook Mail	40426 4078	29325 2660	9386 1375	1715 43	72.54 % 65.23 %	23.22 % 33.72 %	4.24 % 1.05 %
Yahoo Mail	40091 4200	30189 2966	8311 1187	1591 47	75.30 % 70.62 %	20.73 % 28.26 %	3.97 % 1.12 %
AOL Mail	40345 4366	30298 3106	8439 1213	1608 47	75.10 % 71.14 %	20.92 % 27.78 %	3.99 % 1.08 %
Mail.com	40411 4218	30878 3033	8027 1137	1506 48	76.41 % 71.91 %	19.86 % 26.96 %	3.73 % 1.14 %
Yandex Mail	40064 4051	29475 2782	8907 1223	1682 46	73.57 % 68.67 %	22.23 % 30.19 %	4.20 % 1.14 %
GMX Mail	40369 4002	30748 2712	8230 1243	1391 47	76.17 % 67.77 %	20.39 % 31.06 %	3.45 % 1.17 %
Zoho Mail	40051 3898	30869 2817	7662 1038	1520 43	77.07 % 72.27 %	19.13 % 26.63 %	3.80 % 1.10 %
ProtonMail	39970 3953	30842 2797	7684 1112	1444 44	77.16 % 70.76 %	19.22 % 28.13 %	3.61 % 1.11 %
Custom Mail	39969 4154	31364 3064	7205 1049	1400 41	78.47 % 73.76 %	18.03 % 25.25 %	3.50 % 0.99 %
iCloud Mail	727	559	136	32	76.89 % %	18.71 % %	4.40 % %
Tuta	643	537	86	20	83.51 % %	13.37 % %	3.11 % %
Juno.com	715	603	94	18	84.34 % %	13.15 % %	2.52 % %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.