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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.297
  40.838
  131.441
  28.449
  50.998
  11.943
  6.858
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.44 %
  69.66 %
  26.94 %
  29.24 %
  3.62 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14488
  3108
  10610
  2310
  3362
  763
  516
  35
  73.23 %
  74.32 %
  23.21 %
  24.55 %
  3.56 %
  1.13 %
Elektronics
  14934
  3168
  10344
  2203
  4059
  930
  531
  35
  69.26 %
  69.54 %
  27.18 %
  29.36 %
  3.56 %
  1.10 %
Entertainment
  14138
  3097
  9829
  2149
  3802
  920
  507
  28
  69.52 %
  69.39 %
  26.89 %
  29.71 %
  3.59 %
  0.90 %
Cosmetics & Beauty
  14485
  3104
  10050
  2138
  3926
  928
  509
  38
  69.38 %
  68.88 %
  27.10 %
  29.90 %
  3.51 %
  1.22 %
Food & Drink
  14707
  2988
  10770
  2221
  3431
  729
  506
  38
  73.23 %
  74.33 %
  23.33 %
  24.40 %
  3.44 %
  1.27 %
Home & Garden
  14541
  3198
  10690
  2374
  3376
  790
  475
  34
  73.52 %
  74.23 %
  23.22 %
  24.70 %
  3.27 %
  1.06 %
Finance
  14614
  3213
  9487
  2065
  4567
  1111
  560
  37
  64.92 %
  64.27 %
  31.25 %
  34.58 %
  3.83 %
  1.15 %
Health
  15226
  3194
  9987
  2052
  4685
  1109
  554
  33
  65.59 %
  64.25 %
  30.77 %
  34.72 %
  3.64 %
  1.03 %
Pets
  14493
  3075
  10508
  2277
  3468
  768
  517
  30
  72.50 %
  74.05 %
  23.93 %
  24.98 %
  3.57 %
  0.98 %
Sport & Fitness
  14040
  3244
  9668
  2247
  3840
  961
  532
  36
  68.86 %
  69.27 %
  27.35 %
  29.62 %
  3.79 %
  1.11 %
Job & Career
  14745
  3038
  10015
  2106
  4130
  898
  600
  34
  67.92 %
  69.32 %
  28.01 %
  29.56 %
  4.07 %
  1.12 %
Dating
  14242
  3120
  8859
  1854
  4856
  1226
  527
  40
  62.20 %
  59.42 %
  34.10 %
  39.29 %
  3.70 %
  1.28 %
Other
  14644
  3291
  10624
  2453
  3496
  810
  524
  28
  72.55 %
  74.54 %
  23.87 %
  24.61 %
  3.58 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18722
  3918
  12258
  2512
  5748
  1366
  716
  40
  65.47 %
  64.11 %
  30.70 %
  34.86 %
  3.82 %
  1.02 %
Outlook Mail
  19413
  4078
  12812
  2660
  5852
  1375
  749
  43
  66.00 %
  65.23 %
  30.14 %
  33.72 %
  3.86 %
  1.05 %
Yahoo Mail
  18792
  4200
  13174
  2966
  4939
  1187
  679
  47
  70.10 %
  70.62 %
  26.28 %
  28.26 %
  3.61 %
  1.12 %
AOL Mail
  18995
  4366
  13267
  3106
  5034
  1213
  694
  47
  69.84 %
  71.14 %
  26.50 %
  27.78 %
  3.65 %
  1.08 %
Mail.com
  19126
  4218
  13568
  3033
  4872
  1137
  686
  48
  70.94 %
  71.91 %
  25.47 %
  26.96 %
  3.59 %
  1.14 %
Yandex Mail
  18925
  4051
  12899
  2782
  5325
  1223
  701
  46
  68.16 %
  68.67 %
  28.14 %
  30.19 %
  3.70 %
  1.14 %
GMX Mail
  19031
  4002
  13132
  2712
  5255
  1243
  644
  47
  69.00 %
  67.77 %
  27.61 %
  31.06 %
  3.38 %
  1.17 %
Zoho Mail
  18817
  3898
  13451
  2817
  4696
  1038
  670
  43
  71.48 %
  72.27 %
  24.96 %
  26.63 %
  3.56 %
  1.10 %
ProtonMail
  18729
  3953
  13200
  2797
  4872
  1112
  657
  44
  70.48 %
  70.76 %
  26.01 %
  28.13 %
  3.51 %
  1.11 %
Custom Mail
  18747
  4154
  13680
  3064
  4405
  1049
  662
  41
  72.97 %
  73.76 %
  23.50 %
  25.25 %
  3.53 %
  0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.