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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  114.479
  71.003
  78.821
  39.714
  34.314
  3.797
  1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  68.85 %
  34.68 %
  29.97 %
  3.32 %
  1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8674
  5735
  6362
  2587
  2209
  291
  103
  66.59 %
  73.35 %
  30.04 %
  25.47 %
  3.38 %
  1.19 %
Elektronics
  9286
  8946
  5718
  6117
  3257
  2719
  311
  110
  61.58 %
  68.38 %
  35.07 %
  30.39 %
  3.35 %
  1.23 %
Entertainment
  8306
  8851
  5116
  6073
  2925
  2688
  265
  90
  61.59 %
  68.61 %
  35.22 %
  30.37 %
  3.19 %
  1.02 %
Cosmetics & Beauty
  8745
  8970
  5405
  6123
  3050
  2735
  290
  112
  61.81 %
  68.26 %
  34.88 %
  30.49 %
  3.32 %
  1.25 %
Food & Drink
  8906
  8427
  5948
  6199
  2663
  2125
  295
  103
  66.79 %
  73.56 %
  29.90 %
  25.22 %
  3.31 %
  1.22 %
Home & Garden
  8832
  8619
  5910
  6334
  2629
  2179
  293
  106
  66.92 %
  73.49 %
  29.77 %
  25.28 %
  3.32 %
  1.23 %
Finance
  9006
  8937
  5104
  5677
  3607
  3153
  295
  107
  56.67 %
  63.52 %
  40.05 %
  35.28 %
  3.28 %
  1.20 %
Health
  9256
  8684
  5239
  5533
  3715
  3053
  302
  98
  56.60 %
  63.71 %
  40.14 %
  35.16 %
  3.26 %
  1.13 %
Pets
  8877
  8947
  5908
  6562
  2673
  2286
  296
  99
  66.55 %
  73.34 %
  30.11 %
  25.55 %
  3.33 %
  1.11 %
Sport & Fitness
  8327
  8859
  5127
  6058
  2924
  2694
  276
  107
  61.57 %
  68.38 %
  35.11 %
  30.41 %
  3.31 %
  1.21 %
Job & Career
  9027
  8870
  5562
  6087
  3155
  2680
  310
  103
  61.62 %
  68.62 %
  34.95 %
  30.21 %
  3.43 %
  1.16 %
Dating
  8500
  8755
  4360
  5127
  3865
  3522
  275
  106
  51.29 %
  58.56 %
  45.47 %
  40.23 %
  3.24 %
  1.21 %
Other
  8833
  8940
  5871
  6569
  2664
  2271
  298
  100
  66.47 %
  73.48 %
  30.16 %
  25.40 %
  3.37 %
  1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  11036
  6228
  6954
  4464
  3959
  373
  123
  56.29 %
  63.01 %
  40.34 %
  35.87 %
  3.37 %
  1.11 %
Outlook Mail
  11924
  11406
  6929
  7404
  4595
  3869
  400
  133
  58.11 %
  64.91 %
  38.54 %
  33.92 %
  3.35 %
  1.17 %
Yahoo Mail
  11252
  11765
  7147
  8231
  3736
  3386
  369
  148
  63.52 %
  69.96 %
  33.20 %
  28.78 %
  3.28 %
  1.26 %
AOL Mail
  11470
  11776
  7274
  8261
  3827
  3375
  369
  140
  63.42 %
  70.15 %
  33.37 %
  28.66 %
  3.22 %
  1.19 %
Mail.com
  11602
  11594
  7446
  8262
  3765
  3201
  391
  131
  64.18 %
  71.26 %
  32.45 %
  27.61 %
  3.37 %
  1.13 %
Yandex Mail
  11517
  11220
  7058
  7661
  4078
  3434
  381
  125
  61.28 %
  68.28 %
  35.41 %
  30.61 %
  3.31 %
  1.11 %
GMX Mail
  11706
  11245
  7059
  7531
  4256
  3581
  391
  133
  60.30 %
  66.97 %
  36.36 %
  31.85 %
  3.34 %
  1.18 %
Zoho Mail
  11424
  11287
  7364
  8040
  3685
  3117
  375
  130
  64.46 %
  71.23 %
  32.26 %
  27.62 %
  3.28 %
  1.15 %
ProtonMail
  11383
  11618
  7110
  8071
  3893
  3408
  380
  139
  62.46 %
  69.47 %
  34.20 %
  29.33 %
  3.34 %
  1.20 %
Custom Mail
  11171
  11532
  7388
  8406
  3415
  2984
  368
  142
  66.14 %
  72.89 %
  30.57 %
  25.88 %
  3.29 %
  1.23 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.