Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
251.295 40.838	181.570 28.449	60.332 11.943	9.393 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.25 % 69.66 %	24.01 % 29.24 %	3.74 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19183 3108	14501 2310	3981 763	701 35	75.59 % 74.32 %	20.75 % 24.55 %	3.65 % 1.13 %
Elektronics	19654 3168	14193 2203	4731 930	730 35	72.21 % 69.54 %	24.07 % 29.36 %	3.71 % 1.10 %
Entertainment	18893 3097	13676 2149	4522 920	695 28	72.39 % 69.39 %	23.93 % 29.71 %	3.68 % 0.90 %
Cosmetics & Beauty	19187 3104	13834 2138	4634 928	719 38	72.10 % 68.88 %	24.15 % 29.90 %	3.75 % 1.22 %
Food & Drink	19395 2988	14685 2221	4042 729	668 38	75.72 % 74.33 %	20.84 % 24.40 %	3.44 % 1.27 %
Home & Garden	19402 3198	14745 2374	4010 790	647 34	76.00 % 74.23 %	20.67 % 24.70 %	3.33 % 1.06 %
Finance	19356 3213	13210 2065	5374 1111	772 37	68.25 % 64.27 %	27.76 % 34.58 %	3.99 % 1.15 %
Health	20070 3194	13826 2052	5470 1109	774 33	68.89 % 64.25 %	27.25 % 34.72 %	3.86 % 1.03 %
Pets	19339 3075	14505 2277	4153 768	681 30	75.00 % 74.05 %	21.47 % 24.98 %	3.52 % 0.98 %
Sport & Fitness	18829 3244	13500 2247	4609 961	720 36	71.70 % 69.27 %	24.48 % 29.62 %	3.82 % 1.11 %
Job & Career	19483 3038	13705 2106	4940 898	838 34	70.34 % 69.32 %	25.36 % 29.56 %	4.30 % 1.12 %
Dating	19144 3120	12708 1854	5706 1226	730 40	66.38 % 59.42 %	29.81 % 39.29 %	3.81 % 1.28 %
Other	19360 3291	14482 2453	4160 810	718 28	74.80 % 74.54 %	21.49 % 24.61 %	3.71 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	24936 3918	17126 2512	6792 1366	1018 40	68.68 % 64.11 %	27.24 % 34.86 %	4.08 % 1.02 %
Outlook Mail	25476 4078	17594 2660	6864 1375	1018 43	69.06 % 65.23 %	26.94 % 33.72 %	4.00 % 1.05 %
Yahoo Mail	25025 4200	18161 2966	5914 1187	950 47	72.57 % 70.62 %	23.63 % 28.26 %	3.80 % 1.12 %
AOL Mail	25196 4366	18226 3106	6014 1213	956 47	72.34 % 71.14 %	23.87 % 27.78 %	3.79 % 1.08 %
Mail.com	25354 4218	18638 3033	5798 1137	918 48	73.51 % 71.91 %	22.87 % 26.96 %	3.62 % 1.14 %
Yandex Mail	25140 4051	17769 2782	6378 1223	993 46	70.68 % 68.67 %	25.37 % 30.19 %	3.95 % 1.14 %
GMX Mail	25275 4002	18283 2712	6121 1243	871 47	72.34 % 67.77 %	24.22 % 31.06 %	3.45 % 1.17 %
Zoho Mail	24954 3898	18499 2817	5542 1038	913 43	74.13 % 72.27 %	22.21 % 26.63 %	3.66 % 1.10 %
ProtonMail	24950 3953	18386 2797	5685 1112	879 44	73.69 % 70.76 %	22.79 % 28.13 %	3.52 % 1.11 %
Custom Mail	24989 4154	18888 3064	5224 1049	877 41	75.59 % 73.76 %	20.91 % 25.25 %	3.51 % 0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.