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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  40.838
  159.455
  28.449
  56.164
  11.943
  8.235
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  69.66 %
  25.09 %
  29.24 %
  3.68 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  3108
  12737
  2310
  3697
  763
  621
  35
  74.68 %
  74.32 %
  21.68 %
  24.55 %
  3.64 %
  1.13 %
Elektronics
  17571
  3168
  12507
  2203
  4432
  930
  632
  35
  71.18 %
  69.54 %
  25.22 %
  29.36 %
  3.60 %
  1.10 %
Entertainment
  16807
  3097
  11987
  2149
  4200
  920
  620
  28
  71.32 %
  69.39 %
  24.99 %
  29.71 %
  3.69 %
  0.90 %
Cosmetics & Beauty
  17088
  3104
  12135
  2138
  4316
  928
  637
  38
  71.01 %
  68.88 %
  25.26 %
  29.90 %
  3.73 %
  1.22 %
Food & Drink
  17317
  2988
  12957
  2221
  3768
  729
  592
  38
  74.82 %
  74.33 %
  21.76 %
  24.40 %
  3.42 %
  1.27 %
Home & Garden
  17277
  3198
  12973
  2374
  3734
  790
  570
  34
  75.09 %
  74.23 %
  21.61 %
  24.70 %
  3.30 %
  1.06 %
Finance
  17224
  3213
  11543
  2065
  5008
  1111
  673
  37
  67.02 %
  64.27 %
  29.08 %
  34.58 %
  3.91 %
  1.15 %
Health
  17938
  3194
  12136
  2052
  5119
  1109
  683
  33
  67.66 %
  64.25 %
  28.54 %
  34.72 %
  3.81 %
  1.03 %
Pets
  17211
  3075
  12765
  2277
  3848
  768
  598
  30
  74.17 %
  74.05 %
  22.36 %
  24.98 %
  3.47 %
  0.98 %
Sport & Fitness
  16731
  3244
  11847
  2247
  4267
  961
  617
  36
  70.81 %
  69.27 %
  25.50 %
  29.62 %
  3.69 %
  1.11 %
Job & Career
  17395
  3038
  12084
  2106
  4582
  898
  729
  34
  69.47 %
  69.32 %
  26.34 %
  29.56 %
  4.19 %
  1.12 %
Dating
  17000
  3120
  11032
  1854
  5334
  1226
  634
  40
  64.89 %
  59.42 %
  31.38 %
  39.29 %
  3.73 %
  1.28 %
Other
  17240
  3291
  12752
  2453
  3859
  810
  629
  28
  73.97 %
  74.54 %
  22.38 %
  24.61 %
  3.65 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  3918
  15039
  2512
  6336
  1366
  879
  40
  67.58 %
  64.11 %
  28.47 %
  34.86 %
  3.95 %
  1.02 %
Outlook Mail
  22861
  4078
  15532
  2660
  6428
  1375
  901
  43
  67.94 %
  65.23 %
  28.12 %
  33.72 %
  3.94 %
  1.05 %
Yahoo Mail
  22213
  4200
  15919
  2966
  5468
  1187
  826
  47
  71.67 %
  70.62 %
  24.62 %
  28.26 %
  3.72 %
  1.12 %
AOL Mail
  22384
  4366
  15966
  3106
  5571
  1213
  847
  47
  71.33 %
  71.14 %
  24.89 %
  27.78 %
  3.78 %
  1.08 %
Mail.com
  22577
  4218
  16397
  3033
  5382
  1137
  798
  48
  72.63 %
  71.91 %
  23.84 %
  26.96 %
  3.53 %
  1.14 %
Yandex Mail
  22428
  4051
  15655
  2782
  5913
  1223
  860
  46
  69.80 %
  68.67 %
  26.36 %
  30.19 %
  3.83 %
  1.14 %
GMX Mail
  22479
  4002
  15986
  2712
  5728
  1243
  765
  47
  71.12 %
  67.77 %
  25.48 %
  31.06 %
  3.40 %
  1.17 %
Zoho Mail
  22248
  3898
  16286
  2817
  5165
  1038
  797
  43
  73.20 %
  72.27 %
  23.22 %
  26.63 %
  3.58 %
  1.10 %
ProtonMail
  22179
  3953
  16075
  2797
  5319
  1112
  785
  44
  72.48 %
  70.76 %
  23.98 %
  28.13 %
  3.54 %
  1.11 %
Custom Mail
  22231
  4154
  16600
  3064
  4854
  1049
  777
  41
  74.67 %
  73.76 %
  21.83 %
  25.25 %
  3.50 %
  0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.