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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  278.524
  40.838
  203.530
  28.449
  64.511
  11.943
  10.483
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.07 %
  69.66 %
  23.16 %
  29.24 %
  3.76 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21263
  3108
  16237
  2310
  4259
  763
  767
  35
  76.36 %
  74.32 %
  20.03 %
  24.55 %
  3.61 %
  1.13 %
Elektronics
  21675
  3168
  15839
  2203
  5025
  930
  811
  35
  73.07 %
  69.54 %
  23.18 %
  29.36 %
  3.74 %
  1.10 %
Entertainment
  20949
  3097
  15330
  2149
  4838
  920
  781
  28
  73.18 %
  69.39 %
  23.09 %
  29.71 %
  3.73 %
  0.90 %
Cosmetics & Beauty
  21282
  3104
  15525
  2138
  4950
  928
  807
  38
  72.95 %
  68.88 %
  23.26 %
  29.90 %
  3.79 %
  1.22 %
Food & Drink
  21519
  2988
  16437
  2221
  4329
  729
  753
  38
  76.38 %
  74.33 %
  20.12 %
  24.40 %
  3.50 %
  1.27 %
Home & Garden
  21557
  3198
  16536
  2374
  4297
  790
  724
  34
  76.71 %
  74.23 %
  19.93 %
  24.70 %
  3.36 %
  1.06 %
Finance
  21469
  3213
  14855
  2065
  5745
  1111
  869
  37
  69.19 %
  64.27 %
  26.76 %
  34.58 %
  4.05 %
  1.15 %
Health
  22116
  3194
  15428
  2052
  5808
  1109
  880
  33
  69.76 %
  64.25 %
  26.26 %
  34.72 %
  3.98 %
  1.03 %
Pets
  21431
  3075
  16222
  2277
  4459
  768
  750
  30
  75.69 %
  74.05 %
  20.81 %
  24.98 %
  3.50 %
  0.98 %
Sport & Fitness
  20917
  3244
  15160
  2247
  4953
  961
  804
  36
  72.48 %
  69.27 %
  23.68 %
  29.62 %
  3.84 %
  1.11 %
Job & Career
  21626
  3038
  15381
  2106
  5314
  898
  931
  34
  71.12 %
  69.32 %
  24.57 %
  29.56 %
  4.31 %
  1.12 %
Dating
  21169
  3120
  14299
  1854
  6057
  1226
  813
  40
  67.55 %
  59.42 %
  28.61 %
  39.29 %
  3.84 %
  1.28 %
Other
  21551
  3291
  16281
  2453
  4477
  810
  793
  28
  75.55 %
  74.54 %
  20.77 %
  24.61 %
  3.68 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  27638
  3918
  19221
  2512
  7255
  1366
  1162
  40
  69.55 %
  64.11 %
  26.25 %
  34.86 %
  4.20 %
  1.02 %
Outlook Mail
  28149
  4078
  19702
  2660
  7321
  1375
  1126
  43
  69.99 %
  65.23 %
  26.01 %
  33.72 %
  4.00 %
  1.05 %
Yahoo Mail
  27780
  4200
  20361
  2966
  6356
  1187
  1063
  47
  73.29 %
  70.62 %
  22.88 %
  28.26 %
  3.83 %
  1.12 %
AOL Mail
  27919
  4366
  20382
  3106
  6458
  1213
  1079
  47
  73.00 %
  71.14 %
  23.13 %
  27.78 %
  3.86 %
  1.08 %
Mail.com
  28112
  4218
  20897
  3033
  6209
  1137
  1006
  48
  74.33 %
  71.91 %
  22.09 %
  26.96 %
  3.58 %
  1.14 %
Yandex Mail
  27854
  4051
  19912
  2782
  6834
  1223
  1108
  46
  71.49 %
  68.67 %
  24.54 %
  30.19 %
  3.98 %
  1.14 %
GMX Mail
  28019
  4002
  20545
  2712
  6515
  1243
  959
  47
  73.33 %
  67.77 %
  23.25 %
  31.06 %
  3.42 %
  1.17 %
Zoho Mail
  27714
  3898
  20756
  2817
  5934
  1038
  1024
  43
  74.89 %
  72.27 %
  21.41 %
  26.63 %
  3.69 %
  1.10 %
ProtonMail
  27756
  3953
  20710
  2797
  6059
  1112
  987
  44
  74.61 %
  70.76 %
  21.83 %
  28.13 %
  3.56 %
  1.11 %
Custom Mail
  27583
  4154
  21044
  3064
  5570
  1049
  969
  41
  76.29 %
  73.76 %
  20.19 %
  25.25 %
  3.51 %
  0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.