Benchmark Email and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
114.514
114.479
|
71.003
78.821
|
39.714
34.314
|
3.797
1.344
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Benchmark Email in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
62.00 %
68.85 %
|
34.68 %
29.97 %
|
3.32 %
1.17 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8613
8674
|
5735
6362
|
2587
2209
|
291
103
|
66.59 %
73.35 %
|
30.04 %
25.47 %
|
3.38 %
1.19 %
|
Elektronics |
9286
8946
|
5718
6117
|
3257
2719
|
311
110
|
61.58 %
68.38 %
|
35.07 %
30.39 %
|
3.35 %
1.23 %
|
Entertainment |
8306
8851
|
5116
6073
|
2925
2688
|
265
90
|
61.59 %
68.61 %
|
35.22 %
30.37 %
|
3.19 %
1.02 %
|
Cosmetics & Beauty |
8745
8970
|
5405
6123
|
3050
2735
|
290
112
|
61.81 %
68.26 %
|
34.88 %
30.49 %
|
3.32 %
1.25 %
|
Food & Drink |
8906
8427
|
5948
6199
|
2663
2125
|
295
103
|
66.79 %
73.56 %
|
29.90 %
25.22 %
|
3.31 %
1.22 %
|
Home & Garden |
8832
8619
|
5910
6334
|
2629
2179
|
293
106
|
66.92 %
73.49 %
|
29.77 %
25.28 %
|
3.32 %
1.23 %
|
Finance |
9006
8937
|
5104
5677
|
3607
3153
|
295
107
|
56.67 %
63.52 %
|
40.05 %
35.28 %
|
3.28 %
1.20 %
|
Health |
9256
8684
|
5239
5533
|
3715
3053
|
302
98
|
56.60 %
63.71 %
|
40.14 %
35.16 %
|
3.26 %
1.13 %
|
Pets |
8877
8947
|
5908
6562
|
2673
2286
|
296
99
|
66.55 %
73.34 %
|
30.11 %
25.55 %
|
3.33 %
1.11 %
|
Sport & Fitness |
8327
8859
|
5127
6058
|
2924
2694
|
276
107
|
61.57 %
68.38 %
|
35.11 %
30.41 %
|
3.31 %
1.21 %
|
Job & Career |
9027
8870
|
5562
6087
|
3155
2680
|
310
103
|
61.62 %
68.62 %
|
34.95 %
30.21 %
|
3.43 %
1.16 %
|
Dating |
8500
8755
|
4360
5127
|
3865
3522
|
275
106
|
51.29 %
58.56 %
|
45.47 %
40.23 %
|
3.24 %
1.21 %
|
Other |
8833
8940
|
5871
6569
|
2664
2271
|
298
100
|
66.47 %
73.48 %
|
30.16 %
25.40 %
|
3.37 %
1.12 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11065
11036
|
6228
6954
|
4464
3959
|
373
123
|
56.29 %
63.01 %
|
40.34 %
35.87 %
|
3.37 %
1.11 %
|
Outlook Mail |
11924
11406
|
6929
7404
|
4595
3869
|
400
133
|
58.11 %
64.91 %
|
38.54 %
33.92 %
|
3.35 %
1.17 %
|
Yahoo Mail |
11252
11765
|
7147
8231
|
3736
3386
|
369
148
|
63.52 %
69.96 %
|
33.20 %
28.78 %
|
3.28 %
1.26 %
|
AOL Mail |
11470
11776
|
7274
8261
|
3827
3375
|
369
140
|
63.42 %
70.15 %
|
33.37 %
28.66 %
|
3.22 %
1.19 %
|
Mail.com |
11602
11594
|
7446
8262
|
3765
3201
|
391
131
|
64.18 %
71.26 %
|
32.45 %
27.61 %
|
3.37 %
1.13 %
|
Yandex Mail |
11517
11220
|
7058
7661
|
4078
3434
|
381
125
|
61.28 %
68.28 %
|
35.41 %
30.61 %
|
3.31 %
1.11 %
|
GMX Mail |
11706
11245
|
7059
7531
|
4256
3581
|
391
133
|
60.30 %
66.97 %
|
36.36 %
31.85 %
|
3.34 %
1.18 %
|
Zoho Mail |
11424
11287
|
7364
8040
|
3685
3117
|
375
130
|
64.46 %
71.23 %
|
32.26 %
27.62 %
|
3.28 %
1.15 %
|
ProtonMail |
11383
11618
|
7110
8071
|
3893
3408
|
380
139
|
62.46 %
69.47 %
|
34.20 %
29.33 %
|
3.34 %
1.20 %
|
Custom Mail |
11171
11532
|
7388
8406
|
3415
2984
|
368
142
|
66.14 %
72.89 %
|
30.57 %
25.88 %
|
3.29 %
1.23 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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