Benchmark Email and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.949
40.838
|
225.728
28.449
|
68.625
11.943
|
11.596
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.78 %
69.66 %
|
22.43 %
29.24 %
|
3.79 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23414
3108
|
18030
2310
|
4541
763
|
843
35
|
77.01 %
74.32 %
|
19.39 %
24.55 %
|
3.60 %
1.13 %
|
Elektronics |
23803
3168
|
17577
2203
|
5330
930
|
896
35
|
73.84 %
69.54 %
|
22.39 %
29.36 %
|
3.76 %
1.10 %
|
Entertainment |
23010
3097
|
17006
2149
|
5147
920
|
857
28
|
73.91 %
69.39 %
|
22.37 %
29.71 %
|
3.72 %
0.90 %
|
Cosmetics & Beauty |
23367
3104
|
17195
2138
|
5258
928
|
914
38
|
73.59 %
68.88 %
|
22.50 %
29.90 %
|
3.91 %
1.22 %
|
Food & Drink |
23591
2988
|
18161
2221
|
4601
729
|
829
38
|
76.98 %
74.33 %
|
19.50 %
24.40 %
|
3.51 %
1.27 %
|
Home & Garden |
23681
3198
|
18310
2374
|
4573
790
|
798
34
|
77.32 %
74.23 %
|
19.31 %
24.70 %
|
3.37 %
1.06 %
|
Finance |
23659
3213
|
16556
2065
|
6125
1111
|
978
37
|
69.98 %
64.27 %
|
25.89 %
34.58 %
|
4.13 %
1.15 %
|
Health |
24165
3194
|
17069
2052
|
6137
1109
|
959
33
|
70.64 %
64.25 %
|
25.40 %
34.72 %
|
3.97 %
1.03 %
|
Pets |
23565
3075
|
17984
2277
|
4762
768
|
819
30
|
76.32 %
74.05 %
|
20.21 %
24.98 %
|
3.48 %
0.98 %
|
Sport & Fitness |
22938
3244
|
16785
2247
|
5269
961
|
884
36
|
73.18 %
69.27 %
|
22.97 %
29.62 %
|
3.85 %
1.11 %
|
Job & Career |
23722
3038
|
17020
2106
|
5674
898
|
1028
34
|
71.75 %
69.32 %
|
23.92 %
29.56 %
|
4.33 %
1.12 %
|
Dating |
23400
3120
|
16046
1854
|
6437
1226
|
917
40
|
68.57 %
59.42 %
|
27.51 %
39.29 %
|
3.92 %
1.28 %
|
Other |
23634
3291
|
17989
2453
|
4771
810
|
874
28
|
76.11 %
74.54 %
|
20.19 %
24.61 %
|
3.70 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30311
3918
|
21329
2512
|
7698
1366
|
1284
40
|
70.37 %
64.11 %
|
25.40 %
34.86 %
|
4.24 %
1.02 %
|
Outlook Mail |
30891
4078
|
21866
2660
|
7773
1375
|
1252
43
|
70.78 %
65.23 %
|
25.16 %
33.72 %
|
4.05 %
1.05 %
|
Yahoo Mail |
30553
4200
|
22592
2966
|
6791
1187
|
1170
47
|
73.94 %
70.62 %
|
22.23 %
28.26 %
|
3.83 %
1.12 %
|
AOL Mail |
30655
4366
|
22574
3106
|
6895
1213
|
1186
47
|
73.64 %
71.14 %
|
22.49 %
27.78 %
|
3.87 %
1.08 %
|
Mail.com |
30930
4218
|
23187
3033
|
6622
1137
|
1121
48
|
74.97 %
71.91 %
|
21.41 %
26.96 %
|
3.62 %
1.14 %
|
Yandex Mail |
30609
4051
|
22070
2782
|
7304
1223
|
1235
46
|
72.10 %
68.67 %
|
23.86 %
30.19 %
|
4.03 %
1.14 %
|
GMX Mail |
30756
4002
|
22804
2712
|
6888
1243
|
1064
47
|
74.14 %
67.77 %
|
22.40 %
31.06 %
|
3.46 %
1.17 %
|
Zoho Mail |
30439
3898
|
22991
2817
|
6315
1038
|
1133
43
|
75.53 %
72.27 %
|
20.75 %
26.63 %
|
3.72 %
1.10 %
|
ProtonMail |
30467
3953
|
22974
2797
|
6412
1112
|
1081
44
|
75.41 %
70.76 %
|
21.05 %
28.13 %
|
3.55 %
1.11 %
|
Custom Mail |
30338
4154
|
23341
3064
|
5927
1049
|
1070
41
|
76.94 %
73.76 %
|
19.54 %
25.25 %
|
3.53 %
0.99 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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