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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  40.838
  181.570
  28.449
  60.332
  11.943
  9.393
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  69.66 %
  24.01 %
  29.24 %
  3.74 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  3108
  14501
  2310
  3981
  763
  701
  35
  75.59 %
  74.32 %
  20.75 %
  24.55 %
  3.65 %
  1.13 %
Elektronics
  19654
  3168
  14193
  2203
  4731
  930
  730
  35
  72.21 %
  69.54 %
  24.07 %
  29.36 %
  3.71 %
  1.10 %
Entertainment
  18893
  3097
  13676
  2149
  4522
  920
  695
  28
  72.39 %
  69.39 %
  23.93 %
  29.71 %
  3.68 %
  0.90 %
Cosmetics & Beauty
  19187
  3104
  13834
  2138
  4634
  928
  719
  38
  72.10 %
  68.88 %
  24.15 %
  29.90 %
  3.75 %
  1.22 %
Food & Drink
  19395
  2988
  14685
  2221
  4042
  729
  668
  38
  75.72 %
  74.33 %
  20.84 %
  24.40 %
  3.44 %
  1.27 %
Home & Garden
  19402
  3198
  14745
  2374
  4010
  790
  647
  34
  76.00 %
  74.23 %
  20.67 %
  24.70 %
  3.33 %
  1.06 %
Finance
  19356
  3213
  13210
  2065
  5374
  1111
  772
  37
  68.25 %
  64.27 %
  27.76 %
  34.58 %
  3.99 %
  1.15 %
Health
  20070
  3194
  13826
  2052
  5470
  1109
  774
  33
  68.89 %
  64.25 %
  27.25 %
  34.72 %
  3.86 %
  1.03 %
Pets
  19339
  3075
  14505
  2277
  4153
  768
  681
  30
  75.00 %
  74.05 %
  21.47 %
  24.98 %
  3.52 %
  0.98 %
Sport & Fitness
  18829
  3244
  13500
  2247
  4609
  961
  720
  36
  71.70 %
  69.27 %
  24.48 %
  29.62 %
  3.82 %
  1.11 %
Job & Career
  19483
  3038
  13705
  2106
  4940
  898
  838
  34
  70.34 %
  69.32 %
  25.36 %
  29.56 %
  4.30 %
  1.12 %
Dating
  19144
  3120
  12708
  1854
  5706
  1226
  730
  40
  66.38 %
  59.42 %
  29.81 %
  39.29 %
  3.81 %
  1.28 %
Other
  19360
  3291
  14482
  2453
  4160
  810
  718
  28
  74.80 %
  74.54 %
  21.49 %
  24.61 %
  3.71 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  3918
  17126
  2512
  6792
  1366
  1018
  40
  68.68 %
  64.11 %
  27.24 %
  34.86 %
  4.08 %
  1.02 %
Outlook Mail
  25476
  4078
  17594
  2660
  6864
  1375
  1018
  43
  69.06 %
  65.23 %
  26.94 %
  33.72 %
  4.00 %
  1.05 %
Yahoo Mail
  25025
  4200
  18161
  2966
  5914
  1187
  950
  47
  72.57 %
  70.62 %
  23.63 %
  28.26 %
  3.80 %
  1.12 %
AOL Mail
  25196
  4366
  18226
  3106
  6014
  1213
  956
  47
  72.34 %
  71.14 %
  23.87 %
  27.78 %
  3.79 %
  1.08 %
Mail.com
  25354
  4218
  18638
  3033
  5798
  1137
  918
  48
  73.51 %
  71.91 %
  22.87 %
  26.96 %
  3.62 %
  1.14 %
Yandex Mail
  25140
  4051
  17769
  2782
  6378
  1223
  993
  46
  70.68 %
  68.67 %
  25.37 %
  30.19 %
  3.95 %
  1.14 %
GMX Mail
  25275
  4002
  18283
  2712
  6121
  1243
  871
  47
  72.34 %
  67.77 %
  24.22 %
  31.06 %
  3.45 %
  1.17 %
Zoho Mail
  24954
  3898
  18499
  2817
  5542
  1038
  913
  43
  74.13 %
  72.27 %
  22.21 %
  26.63 %
  3.66 %
  1.10 %
ProtonMail
  24950
  3953
  18386
  2797
  5685
  1112
  879
  44
  73.69 %
  70.76 %
  22.79 %
  28.13 %
  3.52 %
  1.11 %
Custom Mail
  24989
  4154
  18888
  3064
  5224
  1049
  877
  41
  75.59 %
  73.76 %
  20.91 %
  25.25 %
  3.51 %
  0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.