Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 40.838	131.441 28.449	50.998 11.943	6.858 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 69.66 %	26.94 % 29.24 %	3.62 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 3108	10610 2310	3362 763	516 35	73.23 % 74.32 %	23.21 % 24.55 %	3.56 % 1.13 %
Elektronics	14934 3168	10344 2203	4059 930	531 35	69.26 % 69.54 %	27.18 % 29.36 %	3.56 % 1.10 %
Entertainment	14138 3097	9829 2149	3802 920	507 28	69.52 % 69.39 %	26.89 % 29.71 %	3.59 % 0.90 %
Cosmetics & Beauty	14485 3104	10050 2138	3926 928	509 38	69.38 % 68.88 %	27.10 % 29.90 %	3.51 % 1.22 %
Food & Drink	14707 2988	10770 2221	3431 729	506 38	73.23 % 74.33 %	23.33 % 24.40 %	3.44 % 1.27 %
Home & Garden	14541 3198	10690 2374	3376 790	475 34	73.52 % 74.23 %	23.22 % 24.70 %	3.27 % 1.06 %
Finance	14614 3213	9487 2065	4567 1111	560 37	64.92 % 64.27 %	31.25 % 34.58 %	3.83 % 1.15 %
Health	15226 3194	9987 2052	4685 1109	554 33	65.59 % 64.25 %	30.77 % 34.72 %	3.64 % 1.03 %
Pets	14493 3075	10508 2277	3468 768	517 30	72.50 % 74.05 %	23.93 % 24.98 %	3.57 % 0.98 %
Sport & Fitness	14040 3244	9668 2247	3840 961	532 36	68.86 % 69.27 %	27.35 % 29.62 %	3.79 % 1.11 %
Job & Career	14745 3038	10015 2106	4130 898	600 34	67.92 % 69.32 %	28.01 % 29.56 %	4.07 % 1.12 %
Dating	14242 3120	8859 1854	4856 1226	527 40	62.20 % 59.42 %	34.10 % 39.29 %	3.70 % 1.28 %
Other	14644 3291	10624 2453	3496 810	524 28	72.55 % 74.54 %	23.87 % 24.61 %	3.58 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 3918	12258 2512	5748 1366	716 40	65.47 % 64.11 %	30.70 % 34.86 %	3.82 % 1.02 %
Outlook Mail	19413 4078	12812 2660	5852 1375	749 43	66.00 % 65.23 %	30.14 % 33.72 %	3.86 % 1.05 %
Yahoo Mail	18792 4200	13174 2966	4939 1187	679 47	70.10 % 70.62 %	26.28 % 28.26 %	3.61 % 1.12 %
AOL Mail	18995 4366	13267 3106	5034 1213	694 47	69.84 % 71.14 %	26.50 % 27.78 %	3.65 % 1.08 %
Mail.com	19126 4218	13568 3033	4872 1137	686 48	70.94 % 71.91 %	25.47 % 26.96 %	3.59 % 1.14 %
Yandex Mail	18925 4051	12899 2782	5325 1223	701 46	68.16 % 68.67 %	28.14 % 30.19 %	3.70 % 1.14 %
GMX Mail	19031 4002	13132 2712	5255 1243	644 47	69.00 % 67.77 %	27.61 % 31.06 %	3.38 % 1.17 %
Zoho Mail	18817 3898	13451 2817	4696 1038	670 43	71.48 % 72.27 %	24.96 % 26.63 %	3.56 % 1.10 %
ProtonMail	18729 3953	13200 2797	4872 1112	657 44	70.48 % 70.76 %	26.01 % 28.13 %	3.51 % 1.11 %
Custom Mail	18747 4154	13680 3064	4405 1049	662 41	72.97 % 73.76 %	23.50 % 25.25 %	3.53 % 0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.