Benchmark Email and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
278.524
40.838
|
203.530
28.449
|
64.511
11.943
|
10.483
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.07 %
69.66 %
|
23.16 %
29.24 %
|
3.76 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21263
3108
|
16237
2310
|
4259
763
|
767
35
|
76.36 %
74.32 %
|
20.03 %
24.55 %
|
3.61 %
1.13 %
|
Elektronics |
21675
3168
|
15839
2203
|
5025
930
|
811
35
|
73.07 %
69.54 %
|
23.18 %
29.36 %
|
3.74 %
1.10 %
|
Entertainment |
20949
3097
|
15330
2149
|
4838
920
|
781
28
|
73.18 %
69.39 %
|
23.09 %
29.71 %
|
3.73 %
0.90 %
|
Cosmetics & Beauty |
21282
3104
|
15525
2138
|
4950
928
|
807
38
|
72.95 %
68.88 %
|
23.26 %
29.90 %
|
3.79 %
1.22 %
|
Food & Drink |
21519
2988
|
16437
2221
|
4329
729
|
753
38
|
76.38 %
74.33 %
|
20.12 %
24.40 %
|
3.50 %
1.27 %
|
Home & Garden |
21557
3198
|
16536
2374
|
4297
790
|
724
34
|
76.71 %
74.23 %
|
19.93 %
24.70 %
|
3.36 %
1.06 %
|
Finance |
21469
3213
|
14855
2065
|
5745
1111
|
869
37
|
69.19 %
64.27 %
|
26.76 %
34.58 %
|
4.05 %
1.15 %
|
Health |
22116
3194
|
15428
2052
|
5808
1109
|
880
33
|
69.76 %
64.25 %
|
26.26 %
34.72 %
|
3.98 %
1.03 %
|
Pets |
21431
3075
|
16222
2277
|
4459
768
|
750
30
|
75.69 %
74.05 %
|
20.81 %
24.98 %
|
3.50 %
0.98 %
|
Sport & Fitness |
20917
3244
|
15160
2247
|
4953
961
|
804
36
|
72.48 %
69.27 %
|
23.68 %
29.62 %
|
3.84 %
1.11 %
|
Job & Career |
21626
3038
|
15381
2106
|
5314
898
|
931
34
|
71.12 %
69.32 %
|
24.57 %
29.56 %
|
4.31 %
1.12 %
|
Dating |
21169
3120
|
14299
1854
|
6057
1226
|
813
40
|
67.55 %
59.42 %
|
28.61 %
39.29 %
|
3.84 %
1.28 %
|
Other |
21551
3291
|
16281
2453
|
4477
810
|
793
28
|
75.55 %
74.54 %
|
20.77 %
24.61 %
|
3.68 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27638
3918
|
19221
2512
|
7255
1366
|
1162
40
|
69.55 %
64.11 %
|
26.25 %
34.86 %
|
4.20 %
1.02 %
|
Outlook Mail |
28149
4078
|
19702
2660
|
7321
1375
|
1126
43
|
69.99 %
65.23 %
|
26.01 %
33.72 %
|
4.00 %
1.05 %
|
Yahoo Mail |
27780
4200
|
20361
2966
|
6356
1187
|
1063
47
|
73.29 %
70.62 %
|
22.88 %
28.26 %
|
3.83 %
1.12 %
|
AOL Mail |
27919
4366
|
20382
3106
|
6458
1213
|
1079
47
|
73.00 %
71.14 %
|
23.13 %
27.78 %
|
3.86 %
1.08 %
|
Mail.com |
28112
4218
|
20897
3033
|
6209
1137
|
1006
48
|
74.33 %
71.91 %
|
22.09 %
26.96 %
|
3.58 %
1.14 %
|
Yandex Mail |
27854
4051
|
19912
2782
|
6834
1223
|
1108
46
|
71.49 %
68.67 %
|
24.54 %
30.19 %
|
3.98 %
1.14 %
|
GMX Mail |
28019
4002
|
20545
2712
|
6515
1243
|
959
47
|
73.33 %
67.77 %
|
23.25 %
31.06 %
|
3.42 %
1.17 %
|
Zoho Mail |
27714
3898
|
20756
2817
|
5934
1038
|
1024
43
|
74.89 %
72.27 %
|
21.41 %
26.63 %
|
3.69 %
1.10 %
|
ProtonMail |
27756
3953
|
20710
2797
|
6059
1112
|
987
44
|
74.61 %
70.76 %
|
21.83 %
28.13 %
|
3.56 %
1.11 %
|
Custom Mail |
27583
4154
|
21044
3064
|
5570
1049
|
969
41
|
76.29 %
73.76 %
|
20.19 %
25.25 %
|
3.51 %
0.99 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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