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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  381.018
  40.838
  286.199
  28.449
  80.048
  11.943
  14.771
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.11 %
  69.66 %
  21.01 %
  29.24 %
  3.88 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  29112
  3108
  22779
  2310
  5293
  763
  1040
  35
  78.25 %
  74.32 %
  18.18 %
  24.55 %
  3.57 %
  1.13 %
Elektronics
  29616
  3168
  22326
  2203
  6162
  930
  1128
  35
  75.38 %
  69.54 %
  20.81 %
  29.36 %
  3.81 %
  1.10 %
Entertainment
  28782
  3097
  21665
  2149
  6025
  920
  1092
  28
  75.27 %
  69.39 %
  20.93 %
  29.71 %
  3.79 %
  0.90 %
Cosmetics & Beauty
  29012
  3104
  21751
  2138
  6121
  928
  1140
  38
  74.97 %
  68.88 %
  21.10 %
  29.90 %
  3.93 %
  1.22 %
Food & Drink
  29328
  2988
  22928
  2221
  5363
  729
  1037
  38
  78.18 %
  74.33 %
  18.29 %
  24.40 %
  3.54 %
  1.27 %
Home & Garden
  29413
  3198
  23068
  2374
  5336
  790
  1009
  34
  78.43 %
  74.23 %
  18.14 %
  24.70 %
  3.43 %
  1.06 %
Finance
  29693
  3213
  21255
  2065
  7166
  1111
  1272
  37
  71.58 %
  64.27 %
  24.13 %
  34.58 %
  4.28 %
  1.15 %
Health
  29946
  3194
  21642
  2052
  7074
  1109
  1230
  33
  72.27 %
  64.25 %
  23.62 %
  34.72 %
  4.11 %
  1.03 %
Pets
  29268
  3075
  22652
  2277
  5584
  768
  1032
  30
  77.40 %
  74.05 %
  19.08 %
  24.98 %
  3.53 %
  0.98 %
Sport & Fitness
  28610
  3244
  21271
  2247
  6186
  961
  1153
  36
  74.35 %
  69.27 %
  21.62 %
  29.62 %
  4.03 %
  1.11 %
Job & Career
  29681
  3038
  21669
  2106
  6699
  898
  1313
  34
  73.01 %
  69.32 %
  22.57 %
  29.56 %
  4.42 %
  1.12 %
Dating
  29202
  3120
  20545
  1854
  7447
  1226
  1210
  40
  70.35 %
  59.42 %
  25.50 %
  39.29 %
  4.14 %
  1.28 %
Other
  29355
  3291
  22648
  2453
  5592
  810
  1115
  28
  77.15 %
  74.54 %
  19.05 %
  24.61 %
  3.80 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37727
  3918
  27109
  2512
  8957
  1366
  1661
  40
  71.86 %
  64.11 %
  23.74 %
  34.86 %
  4.40 %
  1.02 %
Outlook Mail
  38393
  4078
  27737
  2660
  9041
  1375
  1615
  43
  72.24 %
  65.23 %
  23.55 %
  33.72 %
  4.21 %
  1.05 %
Yahoo Mail
  38051
  4200
  28569
  2966
  7987
  1187
  1495
  47
  75.08 %
  70.62 %
  20.99 %
  28.26 %
  3.93 %
  1.12 %
AOL Mail
  38311
  4366
  28670
  3106
  8115
  1213
  1526
  47
  74.83 %
  71.14 %
  21.18 %
  27.78 %
  3.98 %
  1.08 %
Mail.com
  38349
  4218
  29200
  3033
  7718
  1137
  1431
  48
  76.14 %
  71.91 %
  20.13 %
  26.96 %
  3.73 %
  1.14 %
Yandex Mail
  38094
  4051
  27922
  2782
  8576
  1223
  1596
  46
  73.30 %
  68.67 %
  22.51 %
  30.19 %
  4.19 %
  1.14 %
GMX Mail
  38320
  4002
  29044
  2712
  7944
  1243
  1332
  47
  75.79 %
  67.77 %
  20.73 %
  31.06 %
  3.48 %
  1.17 %
Zoho Mail
  37995
  3898
  29199
  2817
  7372
  1038
  1424
  43
  76.85 %
  72.27 %
  19.40 %
  26.63 %
  3.75 %
  1.10 %
ProtonMail
  37905
  3953
  29129
  2797
  7411
  1112
  1365
  44
  76.85 %
  70.76 %
  19.55 %
  28.13 %
  3.60 %
  1.11 %
Custom Mail
  37873
  4154
  29620
  3064
  6927
  1049
  1326
  41
  78.21 %
  73.76 %
  18.29 %
  25.25 %
  3.50 %
  0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.