Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 114.479	71.003 78.821	39.714 34.314	3.797 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 68.85 %	34.68 % 29.97 %	3.32 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8674	5735 6362	2587 2209	291 103	66.59 % 73.35 %	30.04 % 25.47 %	3.38 % 1.19 %
Elektronics	9286 8946	5718 6117	3257 2719	311 110	61.58 % 68.38 %	35.07 % 30.39 %	3.35 % 1.23 %
Entertainment	8306 8851	5116 6073	2925 2688	265 90	61.59 % 68.61 %	35.22 % 30.37 %	3.19 % 1.02 %
Cosmetics & Beauty	8745 8970	5405 6123	3050 2735	290 112	61.81 % 68.26 %	34.88 % 30.49 %	3.32 % 1.25 %
Food & Drink	8906 8427	5948 6199	2663 2125	295 103	66.79 % 73.56 %	29.90 % 25.22 %	3.31 % 1.22 %
Home & Garden	8832 8619	5910 6334	2629 2179	293 106	66.92 % 73.49 %	29.77 % 25.28 %	3.32 % 1.23 %
Finance	9006 8937	5104 5677	3607 3153	295 107	56.67 % 63.52 %	40.05 % 35.28 %	3.28 % 1.20 %
Health	9256 8684	5239 5533	3715 3053	302 98	56.60 % 63.71 %	40.14 % 35.16 %	3.26 % 1.13 %
Pets	8877 8947	5908 6562	2673 2286	296 99	66.55 % 73.34 %	30.11 % 25.55 %	3.33 % 1.11 %
Sport & Fitness	8327 8859	5127 6058	2924 2694	276 107	61.57 % 68.38 %	35.11 % 30.41 %	3.31 % 1.21 %
Job & Career	9027 8870	5562 6087	3155 2680	310 103	61.62 % 68.62 %	34.95 % 30.21 %	3.43 % 1.16 %
Dating	8500 8755	4360 5127	3865 3522	275 106	51.29 % 58.56 %	45.47 % 40.23 %	3.24 % 1.21 %
Other	8833 8940	5871 6569	2664 2271	298 100	66.47 % 73.48 %	30.16 % 25.40 %	3.37 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 11036	6228 6954	4464 3959	373 123	56.29 % 63.01 %	40.34 % 35.87 %	3.37 % 1.11 %
Outlook Mail	11924 11406	6929 7404	4595 3869	400 133	58.11 % 64.91 %	38.54 % 33.92 %	3.35 % 1.17 %
Yahoo Mail	11252 11765	7147 8231	3736 3386	369 148	63.52 % 69.96 %	33.20 % 28.78 %	3.28 % 1.26 %
AOL Mail	11470 11776	7274 8261	3827 3375	369 140	63.42 % 70.15 %	33.37 % 28.66 %	3.22 % 1.19 %
Mail.com	11602 11594	7446 8262	3765 3201	391 131	64.18 % 71.26 %	32.45 % 27.61 %	3.37 % 1.13 %
Yandex Mail	11517 11220	7058 7661	4078 3434	381 125	61.28 % 68.28 %	35.41 % 30.61 %	3.31 % 1.11 %
GMX Mail	11706 11245	7059 7531	4256 3581	391 133	60.30 % 66.97 %	36.36 % 31.85 %	3.34 % 1.18 %
Zoho Mail	11424 11287	7364 8040	3685 3117	375 130	64.46 % 71.23 %	32.26 % 27.62 %	3.28 % 1.15 %
ProtonMail	11383 11618	7110 8071	3893 3408	380 139	62.46 % 69.47 %	34.20 % 29.33 %	3.34 % 1.20 %
Custom Mail	11171 11532	7388 8406	3415 2984	368 142	66.14 % 72.89 %	30.57 % 25.88 %	3.29 % 1.23 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.