Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.879 40.838	258.779 28.449	74.773 11.943	13.327 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.60 % 69.66 %	21.56 % 29.24 %	3.84 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26594 3108	20677 2310	4955 763	962 35	77.75 % 74.32 %	18.63 % 24.55 %	3.62 % 1.13 %
Elektronics	27021 3168	20200 2203	5789 930	1032 35	74.76 % 69.54 %	21.42 % 29.36 %	3.82 % 1.10 %
Entertainment	26163 3097	19563 2149	5622 920	978 28	74.77 % 69.39 %	21.49 % 29.71 %	3.74 % 0.90 %
Cosmetics & Beauty	26389 3104	19635 2138	5708 928	1046 38	74.41 % 68.88 %	21.63 % 29.90 %	3.96 % 1.22 %
Food & Drink	26676 2988	20738 2221	5005 729	933 38	77.74 % 74.33 %	18.76 % 24.40 %	3.50 % 1.27 %
Home & Garden	26795 3198	20899 2374	4983 790	913 34	78.00 % 74.23 %	18.60 % 24.70 %	3.41 % 1.06 %
Finance	26916 3213	19109 2065	6676 1111	1131 37	70.99 % 64.27 %	24.80 % 34.58 %	4.20 % 1.15 %
Health	27235 3194	19507 2052	6627 1109	1101 33	71.62 % 64.25 %	24.33 % 34.72 %	4.04 % 1.03 %
Pets	26652 3075	20520 2277	5200 768	932 30	76.99 % 74.05 %	19.51 % 24.98 %	3.50 % 0.98 %
Sport & Fitness	26052 3244	19243 2247	5770 961	1039 36	73.86 % 69.27 %	22.15 % 29.62 %	3.99 % 1.11 %
Job & Career	27005 3038	19586 2106	6237 898	1182 34	72.53 % 69.32 %	23.10 % 29.56 %	4.38 % 1.12 %
Dating	26602 3120	18542 1854	6987 1226	1073 40	69.70 % 59.42 %	26.26 % 39.29 %	4.03 % 1.28 %
Other	26779 3291	20560 2453	5214 810	1005 28	76.78 % 74.54 %	19.47 % 24.61 %	3.75 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34387 3918	24506 2512	8384 1366	1497 40	71.27 % 64.11 %	24.38 % 34.86 %	4.35 % 1.02 %
Outlook Mail	34947 4078	25061 2660	8449 1375	1437 43	71.71 % 65.23 %	24.18 % 33.72 %	4.11 % 1.05 %
Yahoo Mail	34727 4200	25932 2966	7445 1187	1350 47	74.67 % 70.62 %	21.44 % 28.26 %	3.89 % 1.12 %
AOL Mail	34838 4366	25907 3106	7557 1213	1374 47	74.36 % 71.14 %	21.69 % 27.78 %	3.94 % 1.08 %
Mail.com	34982 4218	26481 3033	7209 1137	1292 48	75.70 % 71.91 %	20.61 % 26.96 %	3.69 % 1.14 %
Yandex Mail	34645 4051	25235 2782	7984 1223	1426 46	72.84 % 68.67 %	23.05 % 30.19 %	4.12 % 1.14 %
GMX Mail	34803 4002	26167 2712	7443 1243	1193 47	75.19 % 67.77 %	21.39 % 31.06 %	3.43 % 1.17 %
Zoho Mail	34608 3898	26410 2817	6893 1038	1305 43	76.31 % 72.27 %	19.92 % 26.63 %	3.77 % 1.10 %
ProtonMail	34506 3953	26317 2797	6945 1112	1244 44	76.27 % 70.76 %	20.13 % 28.13 %	3.61 % 1.11 %
Custom Mail	34436 4154	26763 3064	6464 1049	1209 41	77.72 % 73.76 %	18.77 % 25.25 %	3.51 % 0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.