Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 40.838	297.350 28.449	82.152 11.943	15.345 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 69.66 %	20.81 % 29.24 %	3.89 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 3108	23663 2310	5441 763	1083 35	78.39 % 74.32 %	18.02 % 24.55 %	3.59 % 1.13 %
Elektronics	30740 3168	23252 2203	6320 930	1168 35	75.64 % 69.54 %	20.56 % 29.36 %	3.80 % 1.10 %
Entertainment	29813 3097	22493 2149	6182 920	1138 28	75.45 % 69.39 %	20.74 % 29.71 %	3.82 % 0.90 %
Cosmetics & Beauty	30068 3104	22603 2138	6282 928	1183 38	75.17 % 68.88 %	20.89 % 29.90 %	3.93 % 1.22 %
Food & Drink	30339 2988	23757 2221	5500 729	1082 38	78.31 % 74.33 %	18.13 % 24.40 %	3.57 % 1.27 %
Home & Garden	30560 3198	24024 2374	5489 790	1047 34	78.61 % 74.23 %	17.96 % 24.70 %	3.43 % 1.06 %
Finance	30716 3213	22059 2065	7340 1111	1317 37	71.82 % 64.27 %	23.90 % 34.58 %	4.29 % 1.15 %
Health	30992 3194	22490 2052	7244 1109	1258 33	72.57 % 64.25 %	23.37 % 34.72 %	4.06 % 1.03 %
Pets	30348 3075	23543 2277	5742 768	1063 30	77.58 % 74.05 %	18.92 % 24.98 %	3.50 % 0.98 %
Sport & Fitness	29696 3244	22123 2247	6364 961	1209 36	74.50 % 69.27 %	21.43 % 29.62 %	4.07 % 1.11 %
Job & Career	30708 3038	22467 2106	6875 898	1366 34	73.16 % 69.32 %	22.39 % 29.56 %	4.45 % 1.12 %
Dating	30315 3120	21400 1854	7637 1226	1278 40	70.59 % 59.42 %	25.19 % 39.29 %	4.22 % 1.28 %
Other	30365 3291	23476 2453	5736 810	1153 28	77.31 % 74.54 %	18.89 % 24.61 %	3.80 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 3918	28191 2512	9190 1366	1725 40	72.09 % 64.11 %	23.50 % 34.86 %	4.41 % 1.02 %
Outlook Mail	39769 4078	28815 2660	9278 1375	1676 43	72.46 % 65.23 %	23.33 % 33.72 %	4.21 % 1.05 %
Yahoo Mail	39403 4200	29642 2966	8200 1187	1561 47	75.23 % 70.62 %	20.81 % 28.26 %	3.96 % 1.12 %
AOL Mail	39692 4366	29777 3106	8335 1213	1580 47	75.02 % 71.14 %	21.00 % 27.78 %	3.98 % 1.08 %
Mail.com	39734 4218	30325 3033	7927 1137	1482 48	76.32 % 71.91 %	19.95 % 26.96 %	3.73 % 1.14 %
Yandex Mail	39419 4051	28959 2782	8799 1223	1661 46	73.46 % 68.67 %	22.32 % 30.19 %	4.21 % 1.14 %
GMX Mail	39690 4002	30185 2712	8135 1243	1370 47	76.05 % 67.77 %	20.50 % 31.06 %	3.45 % 1.17 %
Zoho Mail	39456 3898	30380 2817	7581 1038	1495 43	77.00 % 72.27 %	19.21 % 26.63 %	3.79 % 1.10 %
ProtonMail	39305 3953	30287 2797	7596 1112	1422 44	77.06 % 70.76 %	19.33 % 28.13 %	3.62 % 1.11 %
Custom Mail	39273 4154	30789 3064	7111 1049	1373 41	78.40 % 73.76 %	18.11 % 25.25 %	3.50 % 0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.