Benchmark Email and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 40.838	225.728 28.449	68.625 11.943	11.596 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 69.66 %	22.43 % 29.24 %	3.79 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 3108	18030 2310	4541 763	843 35	77.01 % 74.32 %	19.39 % 24.55 %	3.60 % 1.13 %
Elektronics	23803 3168	17577 2203	5330 930	896 35	73.84 % 69.54 %	22.39 % 29.36 %	3.76 % 1.10 %
Entertainment	23010 3097	17006 2149	5147 920	857 28	73.91 % 69.39 %	22.37 % 29.71 %	3.72 % 0.90 %
Cosmetics & Beauty	23367 3104	17195 2138	5258 928	914 38	73.59 % 68.88 %	22.50 % 29.90 %	3.91 % 1.22 %
Food & Drink	23591 2988	18161 2221	4601 729	829 38	76.98 % 74.33 %	19.50 % 24.40 %	3.51 % 1.27 %
Home & Garden	23681 3198	18310 2374	4573 790	798 34	77.32 % 74.23 %	19.31 % 24.70 %	3.37 % 1.06 %
Finance	23659 3213	16556 2065	6125 1111	978 37	69.98 % 64.27 %	25.89 % 34.58 %	4.13 % 1.15 %
Health	24165 3194	17069 2052	6137 1109	959 33	70.64 % 64.25 %	25.40 % 34.72 %	3.97 % 1.03 %
Pets	23565 3075	17984 2277	4762 768	819 30	76.32 % 74.05 %	20.21 % 24.98 %	3.48 % 0.98 %
Sport & Fitness	22938 3244	16785 2247	5269 961	884 36	73.18 % 69.27 %	22.97 % 29.62 %	3.85 % 1.11 %
Job & Career	23722 3038	17020 2106	5674 898	1028 34	71.75 % 69.32 %	23.92 % 29.56 %	4.33 % 1.12 %
Dating	23400 3120	16046 1854	6437 1226	917 40	68.57 % 59.42 %	27.51 % 39.29 %	3.92 % 1.28 %
Other	23634 3291	17989 2453	4771 810	874 28	76.11 % 74.54 %	20.19 % 24.61 %	3.70 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 3918	21329 2512	7698 1366	1284 40	70.37 % 64.11 %	25.40 % 34.86 %	4.24 % 1.02 %
Outlook Mail	30891 4078	21866 2660	7773 1375	1252 43	70.78 % 65.23 %	25.16 % 33.72 %	4.05 % 1.05 %
Yahoo Mail	30553 4200	22592 2966	6791 1187	1170 47	73.94 % 70.62 %	22.23 % 28.26 %	3.83 % 1.12 %
AOL Mail	30655 4366	22574 3106	6895 1213	1186 47	73.64 % 71.14 %	22.49 % 27.78 %	3.87 % 1.08 %
Mail.com	30930 4218	23187 3033	6622 1137	1121 48	74.97 % 71.91 %	21.41 % 26.96 %	3.62 % 1.14 %
Yandex Mail	30609 4051	22070 2782	7304 1223	1235 46	72.10 % 68.67 %	23.86 % 30.19 %	4.03 % 1.14 %
GMX Mail	30756 4002	22804 2712	6888 1243	1064 47	74.14 % 67.77 %	22.40 % 31.06 %	3.46 % 1.17 %
Zoho Mail	30439 3898	22991 2817	6315 1038	1133 43	75.53 % 72.27 %	20.75 % 26.63 %	3.72 % 1.10 %
ProtonMail	30467 3953	22974 2797	6412 1112	1081 44	75.41 % 70.76 %	21.05 % 28.13 %	3.55 % 1.11 %
Custom Mail	30338 4154	23341 3064	5927 1049	1070 41	76.94 % 73.76 %	19.54 % 25.25 %	3.53 % 0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.