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Benchmark Email and Newsletter2Go Email Deliverability Comparison

  Benchmark Email
  Newsletter2Go

In this comparison, the deliverability of Benchmark Email and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Benchmark Email than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  374.129
  40.838
  280.628
  28.449
  79.021
  11.943
  14.480
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Benchmark Email beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.01 %
  69.66 %
  21.12 %
  29.24 %
  3.87 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Benchmark Email is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28583
  3108
  22333
  2310
  5227
  763
  1023
  35
  78.13 %
  74.32 %
  18.29 %
  24.55 %
  3.58 %
  1.13 %
Elektronics
  29076
  3168
  21877
  2203
  6091
  930
  1108
  35
  75.24 %
  69.54 %
  20.95 %
  29.36 %
  3.81 %
  1.10 %
Entertainment
  28277
  3097
  21258
  2149
  5950
  920
  1069
  28
  75.18 %
  69.39 %
  21.04 %
  29.71 %
  3.78 %
  0.90 %
Cosmetics & Beauty
  28434
  3104
  21286
  2138
  6030
  928
  1118
  38
  74.86 %
  68.88 %
  21.21 %
  29.90 %
  3.93 %
  1.22 %
Food & Drink
  28807
  2988
  22490
  2221
  5295
  729
  1022
  38
  78.07 %
  74.33 %
  18.38 %
  24.40 %
  3.55 %
  1.27 %
Home & Garden
  28906
  3198
  22641
  2374
  5270
  790
  995
  34
  78.33 %
  74.23 %
  18.23 %
  24.70 %
  3.44 %
  1.06 %
Finance
  29149
  3213
  20835
  2065
  7076
  1111
  1238
  37
  71.48 %
  64.27 %
  24.28 %
  34.58 %
  4.25 %
  1.15 %
Health
  29423
  3194
  21234
  2052
  6989
  1109
  1200
  33
  72.17 %
  64.25 %
  23.75 %
  34.72 %
  4.08 %
  1.03 %
Pets
  28744
  3075
  22218
  2277
  5508
  768
  1018
  30
  77.30 %
  74.05 %
  19.16 %
  24.98 %
  3.54 %
  0.98 %
Sport & Fitness
  28078
  3244
  20851
  2247
  6100
  961
  1127
  36
  74.26 %
  69.27 %
  21.73 %
  29.62 %
  4.01 %
  1.11 %
Job & Career
  29115
  3038
  21223
  2106
  6603
  898
  1289
  34
  72.89 %
  69.32 %
  22.68 %
  29.56 %
  4.43 %
  1.12 %
Dating
  28702
  3120
  20158
  1854
  7362
  1226
  1182
  40
  70.23 %
  59.42 %
  25.65 %
  39.29 %
  4.12 %
  1.28 %
Other
  28835
  3291
  22224
  2453
  5520
  810
  1091
  28
  77.07 %
  74.54 %
  19.14 %
  24.61 %
  3.78 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Benchmark Email is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  36994
  3918
  26524
  2512
  8836
  1366
  1634
  40
  71.70 %
  64.11 %
  23.88 %
  34.86 %
  4.42 %
  1.02 %
Outlook Mail
  37665
  4078
  27167
  2660
  8923
  1375
  1575
  43
  72.13 %
  65.23 %
  23.69 %
  33.72 %
  4.18 %
  1.05 %
Yahoo Mail
  37400
  4200
  28048
  2966
  7884
  1187
  1468
  47
  74.99 %
  70.62 %
  21.08 %
  28.26 %
  3.93 %
  1.12 %
AOL Mail
  37600
  4366
  28102
  3106
  8004
  1213
  1494
  47
  74.74 %
  71.14 %
  21.29 %
  27.78 %
  3.97 %
  1.08 %
Mail.com
  37703
  4218
  28668
  3033
  7626
  1137
  1409
  48
  76.04 %
  71.91 %
  20.23 %
  26.96 %
  3.74 %
  1.14 %
Yandex Mail
  37370
  4051
  27354
  2782
  8457
  1223
  1559
  46
  73.20 %
  68.67 %
  22.63 %
  30.19 %
  4.17 %
  1.14 %
GMX Mail
  37608
  4002
  28465
  2712
  7844
  1243
  1299
  47
  75.69 %
  67.77 %
  20.86 %
  31.06 %
  3.45 %
  1.17 %
Zoho Mail
  37280
  3898
  28612
  2817
  7276
  1038
  1392
  43
  76.75 %
  72.27 %
  19.52 %
  26.63 %
  3.73 %
  1.10 %
ProtonMail
  37251
  3953
  28585
  2797
  7323
  1112
  1343
  44
  76.74 %
  70.76 %
  19.66 %
  28.13 %
  3.61 %
  1.11 %
Custom Mail
  37258
  4154
  29103
  3064
  6848
  1049
  1307
  41
  78.11 %
  73.76 %
  18.38 %
  25.25 %
  3.51 %
  0.99 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.