Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.949 305.173	225.728 225.338	68.625 68.845	11.596 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.78 % 73.84 %	22.43 % 22.56 %	3.79 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23414 23563	18030 18204	4541 4586	843 773	77.01 % 77.26 %	19.39 % 19.46 %	3.60 % 3.28 %
Elektronics	23803 23496	17577 17486	5330 5193	896 817	73.84 % 74.42 %	22.39 % 22.10 %	3.76 % 3.48 %
Entertainment	23010 23498	17006 17233	5147 5417	857 848	73.91 % 73.34 %	22.37 % 23.05 %	3.72 % 3.61 %
Cosmetics & Beauty	23367 23470	17195 17232	5258 5337	914 901	73.59 % 73.42 %	22.50 % 22.74 %	3.91 % 3.84 %
Food & Drink	23591 24019	18161 18447	4601 4799	829 773	76.98 % 76.80 %	19.50 % 19.98 %	3.51 % 3.22 %
Home & Garden	23681 23790	18310 18342	4573 4694	798 754	77.32 % 77.10 %	19.31 % 19.73 %	3.37 % 3.17 %
Finance	23659 23413	16556 16468	6125 5996	978 949	69.98 % 70.34 %	25.89 % 25.61 %	4.13 % 4.05 %
Health	24165 23397	17069 16568	6137 5929	959 900	70.64 % 70.81 %	25.40 % 25.34 %	3.97 % 3.85 %
Pets	23565 23621	17984 18002	4762 4827	819 792	76.32 % 76.21 %	20.21 % 20.44 %	3.48 % 3.35 %
Sport & Fitness	22938 23079	16785 16895	5269 5305	884 879	73.18 % 73.21 %	22.97 % 22.99 %	3.85 % 3.81 %
Job & Career	23722 23279	17020 16796	5674 5584	1028 899	71.75 % 72.15 %	23.92 % 23.99 %	4.33 % 3.86 %
Dating	23400 23197	16046 15875	6437 6429	917 893	68.57 % 68.44 %	27.51 % 27.71 %	3.92 % 3.85 %
Other	23634 23351	17989 17790	4771 4749	874 812	76.11 % 76.19 %	20.19 % 20.34 %	3.70 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30311 31187	21329 21829	7698 8150	1284 1208	70.37 % 69.99 %	25.40 % 26.13 %	4.24 % 3.87 %
Outlook Mail	30891 29773	21866 21287	7773 7328	1252 1158	70.78 % 71.50 %	25.16 % 24.61 %	4.05 % 3.89 %
Yahoo Mail	30553 30099	22592 22262	6791 6734	1170 1103	73.94 % 73.96 %	22.23 % 22.37 %	3.83 % 3.66 %
AOL Mail	30655 31110	22574 22831	6895 7108	1186 1171	73.64 % 73.39 %	22.49 % 22.85 %	3.87 % 3.76 %
Mail.com	30930 30531	23187 22890	6622 6583	1121 1058	74.97 % 74.97 %	21.41 % 21.56 %	3.62 % 3.47 %
Yandex Mail	30609 30309	22070 21882	7304 7262	1235 1165	72.10 % 72.20 %	23.86 % 23.96 %	4.03 % 3.84 %
GMX Mail	30756 30455	22804 22672	6888 6779	1064 1004	74.14 % 74.44 %	22.40 % 22.26 %	3.46 % 3.30 %
Zoho Mail	30439 30325	22991 22978	6315 6312	1133 1035	75.53 % 75.77 %	20.75 % 20.81 %	3.72 % 3.41 %
ProtonMail	30467 30682	22974 23105	6412 6530	1081 1047	75.41 % 75.30 %	21.05 % 21.28 %	3.55 % 3.41 %
Custom Mail	30338 30702	23341 23602	5927 6059	1070 1041	76.94 % 76.87 %	19.54 % 19.73 %	3.53 % 3.39 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.