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Benchmark Email and SendInBlue Email Deliverability Comparison

  Benchmark Email
  SendInBlue

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  278.524
  278.030
  203.530
  203.359
  64.511
  64.743
  10.483
  9.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.07 %
  73.14 %
  23.16 %
  23.29 %
  3.76 %
  3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21263
  21404
  16237
  16402
  4259
  4300
  767
  702
  76.36 %
  76.63 %
  20.03 %
  20.09 %
  3.61 %
  3.28 %
Elektronics
  21675
  21357
  15839
  15736
  5025
  4886
  811
  735
  73.07 %
  73.68 %
  23.18 %
  22.88 %
  3.74 %
  3.44 %
Entertainment
  20949
  21498
  15330
  15604
  4838
  5114
  781
  780
  73.18 %
  72.58 %
  23.09 %
  23.79 %
  3.73 %
  3.63 %
Cosmetics & Beauty
  21282
  21378
  15525
  15540
  4950
  5013
  807
  825
  72.95 %
  72.69 %
  23.26 %
  23.45 %
  3.79 %
  3.86 %
Food & Drink
  21519
  21985
  16437
  16739
  4329
  4540
  753
  706
  76.38 %
  76.14 %
  20.12 %
  20.65 %
  3.50 %
  3.21 %
Home & Garden
  21557
  21694
  16536
  16588
  4297
  4422
  724
  684
  76.71 %
  76.46 %
  19.93 %
  20.38 %
  3.36 %
  3.15 %
Finance
  21469
  21326
  14855
  14843
  5745
  5633
  869
  850
  69.19 %
  69.60 %
  26.76 %
  26.41 %
  4.05 %
  3.99 %
Health
  22116
  21280
  15428
  14881
  5808
  5593
  880
  806
  69.76 %
  69.93 %
  26.26 %
  26.28 %
  3.98 %
  3.79 %
Pets
  21431
  21496
  16222
  16265
  4459
  4520
  750
  711
  75.69 %
  75.67 %
  20.81 %
  21.03 %
  3.50 %
  3.31 %
Sport & Fitness
  20917
  20966
  15160
  15226
  4953
  4960
  804
  780
  72.48 %
  72.62 %
  23.68 %
  23.66 %
  3.84 %
  3.72 %
Job & Career
  21626
  21143
  15381
  15119
  5314
  5213
  931
  811
  71.12 %
  71.51 %
  24.57 %
  24.66 %
  4.31 %
  3.84 %
Dating
  21169
  21164
  14299
  14266
  6057
  6085
  813
  813
  67.55 %
  67.41 %
  28.61 %
  28.75 %
  3.84 %
  3.84 %
Other
  21551
  21339
  16281
  16150
  4477
  4464
  793
  725
  75.55 %
  75.68 %
  20.77 %
  20.92 %
  3.68 %
  3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  27638
  28569
  19221
  19773
  7255
  7706
  1162
  1090
  69.55 %
  69.21 %
  26.25 %
  26.97 %
  4.20 %
  3.82 %
Outlook Mail
  28149
  27133
  19702
  19222
  7321
  6882
  1126
  1029
  69.99 %
  70.84 %
  26.01 %
  25.36 %
  4.00 %
  3.79 %
Yahoo Mail
  27780
  27373
  20361
  20085
  6356
  6297
  1063
  991
  73.29 %
  73.38 %
  22.88 %
  23.00 %
  3.83 %
  3.62 %
AOL Mail
  27919
  28334
  20382
  20601
  6458
  6664
  1079
  1069
  73.00 %
  72.71 %
  23.13 %
  23.52 %
  3.86 %
  3.77 %
Mail.com
  28112
  27852
  20897
  20715
  6209
  6190
  1006
  947
  74.33 %
  74.38 %
  22.09 %
  22.22 %
  3.58 %
  3.40 %
Yandex Mail
  27854
  27608
  19912
  19758
  6834
  6801
  1108
  1049
  71.49 %
  71.57 %
  24.54 %
  24.63 %
  3.98 %
  3.80 %
GMX Mail
  28019
  27673
  20545
  20370
  6515
  6393
  959
  910
  73.33 %
  73.61 %
  23.25 %
  23.10 %
  3.42 %
  3.29 %
Zoho Mail
  27714
  27567
  20756
  20697
  5934
  5934
  1024
  936
  74.89 %
  75.08 %
  21.41 %
  21.53 %
  3.69 %
  3.40 %
ProtonMail
  27756
  27934
  20710
  20804
  6059
  6175
  987
  955
  74.61 %
  74.48 %
  21.83 %
  22.11 %
  3.56 %
  3.42 %
Custom Mail
  27583
  27987
  21044
  21334
  5570
  5701
  969
  952
  76.29 %
  76.23 %
  20.19 %
  20.37 %
  3.51 %
  3.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.