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Benchmark Email and SendInBlue Email Deliverability Comparison

  Benchmark Email
  SendInBlue

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  114.514
  113.949
  71.003
  71.091
  39.714
  39.710
  3.797
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox Rate Spam Rate Lost Rate
  62.00 %
  62.39 %
  34.68 %
  34.85 %
  3.32 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8613
  8813
  5735
  5942
  2587
  2630
  291
  241
  66.59 %
  67.42 %
  30.04 %
  29.84 %
  3.38 %
  2.73 %
Elektronics
  9286
  8771
  5718
  5438
  3257
  3090
  311
  243
  61.58 %
  62.00 %
  35.07 %
  35.23 %
  3.35 %
  2.77 %
Entertainment
  8306
  8983
  5116
  5544
  2925
  3190
  265
  249
  61.59 %
  61.72 %
  35.22 %
  35.51 %
  3.19 %
  2.77 %
Cosmetics & Beauty
  8745
  8735
  5405
  5419
  3050
  3072
  290
  244
  61.81 %
  62.04 %
  34.88 %
  35.17 %
  3.32 %
  2.79 %
Food & Drink
  8906
  9406
  5948
  6288
  2663
  2862
  295
  256
  66.79 %
  66.85 %
  29.90 %
  30.43 %
  3.31 %
  2.72 %
Home & Garden
  8832
  8835
  5910
  5895
  2629
  2697
  293
  243
  66.92 %
  66.72 %
  29.77 %
  30.53 %
  3.32 %
  2.75 %
Finance
  9006
  8472
  5104
  4842
  3607
  3397
  295
  233
  56.67 %
  57.15 %
  40.05 %
  40.10 %
  3.28 %
  2.75 %
Health
  9256
  8826
  5239
  5022
  3715
  3561
  302
  243
  56.60 %
  56.90 %
  40.14 %
  40.35 %
  3.26 %
  2.75 %
Pets
  8877
  8895
  5908
  5935
  2673
  2717
  296
  243
  66.55 %
  66.72 %
  30.11 %
  30.55 %
  3.33 %
  2.73 %
Sport & Fitness
  8327
  8178
  5127
  5075
  2924
  2876
  276
  227
  61.57 %
  62.06 %
  35.11 %
  35.17 %
  3.31 %
  2.78 %
Job & Career
  9027
  8683
  5562
  5388
  3155
  3053
  310
  242
  61.62 %
  62.05 %
  34.95 %
  35.16 %
  3.43 %
  2.79 %
Dating
  8500
  8596
  4360
  4453
  3865
  3906
  275
  237
  51.29 %
  51.80 %
  45.47 %
  45.44 %
  3.24 %
  2.76 %
Other
  8833
  8756
  5871
  5850
  2664
  2659
  298
  247
  66.47 %
  66.81 %
  30.16 %
  30.37 %
  3.37 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11065
  12119
  6228
  6872
  4464
  4910
  373
  337
  56.29 %
  56.70 %
  40.34 %
  40.51 %
  3.37 %
  2.78 %
Outlook Mail
  11924
  10600
  6929
  6228
  4595
  4080
  400
  292
  58.11 %
  58.75 %
  38.54 %
  38.49 %
  3.35 %
  2.75 %
Yahoo Mail
  11252
  10888
  7147
  6937
  3736
  3647
  369
  304
  63.52 %
  63.71 %
  33.20 %
  33.50 %
  3.28 %
  2.79 %
AOL Mail
  11470
  11897
  7274
  7544
  3827
  4028
  369
  325
  63.42 %
  63.41 %
  33.37 %
  33.86 %
  3.22 %
  2.73 %
Mail.com
  11602
  11371
  7446
  7348
  3765
  3709
  391
  314
  64.18 %
  64.62 %
  32.45 %
  32.62 %
  3.37 %
  2.76 %
Yandex Mail
  11517
  11430
  7058
  7048
  4078
  4063
  381
  319
  61.28 %
  61.66 %
  35.41 %
  35.55 %
  3.31 %
  2.79 %
GMX Mail
  11706
  11194
  7059
  6800
  4256
  4085
  391
  309
  60.30 %
  60.75 %
  36.36 %
  36.49 %
  3.34 %
  2.76 %
Zoho Mail
  11424
  11196
  7364
  7238
  3685
  3652
  375
  306
  64.46 %
  64.65 %
  32.26 %
  32.62 %
  3.28 %
  2.73 %
ProtonMail
  11383
  11640
  7110
  7320
  3893
  4002
  380
  318
  62.46 %
  62.89 %
  34.20 %
  34.38 %
  3.34 %
  2.73 %
Custom Mail
  11171
  11614
  7388
  7756
  3415
  3534
  368
  324
  66.14 %
  66.78 %
  30.57 %
  30.43 %
  3.29 %
  2.79 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.