Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.297 189.202	131.441 131.863	50.998 51.201	6.858 6.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
69.44 % 69.69 %	26.94 % 27.06 %	3.62 % 3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14488 14619	10610 10776	3362 3393	516 450	73.23 % 73.71 %	23.21 % 23.21 %	3.56 % 3.08 %
Elektronics	14934 14531	10344 10171	4059 3917	531 443	69.26 % 70.00 %	27.18 % 26.96 %	3.56 % 3.05 %
Entertainment	14138 14771	9829 10189	3802 4080	507 502	69.52 % 68.98 %	26.89 % 27.62 %	3.59 % 3.40 %
Cosmetics & Beauty	14485 14629	10050 10150	3926 3980	509 499	69.38 % 69.38 %	27.10 % 27.21 %	3.51 % 3.41 %
Food & Drink	14707 15109	10770 11031	3431 3624	506 454	73.23 % 73.01 %	23.33 % 23.99 %	3.44 % 3.00 %
Home & Garden	14541 14705	10690 10786	3376 3485	475 434	73.52 % 73.35 %	23.22 % 23.70 %	3.27 % 2.95 %
Finance	14614 14386	9487 9456	4567 4429	560 501	64.92 % 65.73 %	31.25 % 30.79 %	3.83 % 3.48 %
Health	15226 14523	9987 9547	4685 4491	554 485	65.59 % 65.74 %	30.77 % 30.92 %	3.64 % 3.34 %
Pets	14493 14705	10508 10706	3468 3543	517 456	72.50 % 72.81 %	23.93 % 24.09 %	3.57 % 3.10 %
Sport & Fitness	14040 14072	9668 9736	3840 3844	532 492	68.86 % 69.19 %	27.35 % 27.32 %	3.79 % 3.50 %
Job & Career	14745 14247	10015 9773	4130 4014	600 460	67.92 % 68.60 %	28.01 % 28.17 %	4.07 % 3.23 %
Dating	14242 14365	8859 8966	4856 4914	527 485	62.20 % 62.42 %	34.10 % 34.21 %	3.70 % 3.38 %
Other	14644 14540	10624 10576	3496 3487	524 477	72.55 % 72.74 %	23.87 % 23.98 %	3.58 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18722 19587	12258 12754	5748 6181	716 652	65.47 % 65.11 %	30.70 % 31.56 %	3.82 % 3.33 %
Outlook Mail	19413 18206	12812 12199	5852 5373	749 634	66.00 % 67.01 %	30.14 % 29.51 %	3.86 % 3.48 %
Yahoo Mail	18792 18490	13174 13005	4939 4869	679 616	70.10 % 70.34 %	26.28 % 26.33 %	3.61 % 3.33 %
AOL Mail	18995 19455	13267 13580	5034 5236	694 639	69.84 % 69.80 %	26.50 % 26.91 %	3.65 % 3.28 %
Mail.com	19126 18998	13568 13557	4872 4856	686 585	70.94 % 71.36 %	25.47 % 25.56 %	3.59 % 3.08 %
Yandex Mail	18925 18919	12899 12957	5325 5342	701 620	68.16 % 68.49 %	28.14 % 28.24 %	3.70 % 3.28 %
GMX Mail	19031 18596	13132 12902	5255 5119	644 575	69.00 % 69.38 %	27.61 % 27.53 %	3.38 % 3.09 %
Zoho Mail	18817 18660	13451 13386	4696 4692	670 582	71.48 % 71.74 %	24.96 % 25.14 %	3.56 % 3.12 %
ProtonMail	18729 19107	13200 13469	4872 5001	657 637	70.48 % 70.49 %	26.01 % 26.17 %	3.51 % 3.33 %
Custom Mail	18747 19184	13680 14054	4405 4532	662 598	72.97 % 73.26 %	23.50 % 23.62 %	3.53 % 3.12 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.