Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
381.018 380.044	286.199 285.783	80.048 80.216	14.771 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.11 % 75.20 %	21.01 % 21.11 %	3.88 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29112 29223	22779 22896	5293 5336	1040 991	78.25 % 78.35 %	18.18 % 18.26 %	3.57 % 3.39 %
Elektronics	29616 29148	22326 22131	6162 5998	1128 1019	75.38 % 75.93 %	20.81 % 20.58 %	3.81 % 3.50 %
Entertainment	28782 29256	21665 21889	6025 6298	1092 1069	75.27 % 74.82 %	20.93 % 21.53 %	3.79 % 3.65 %
Cosmetics & Beauty	29012 29188	21751 21835	6121 6206	1140 1147	74.97 % 74.81 %	21.10 % 21.26 %	3.93 % 3.93 %
Food & Drink	29328 29888	22928 23340	5363 5573	1037 975	78.18 % 78.09 %	18.29 % 18.65 %	3.54 % 3.26 %
Home & Garden	29413 29660	23068 23221	5336 5475	1009 964	78.43 % 78.29 %	18.14 % 18.46 %	3.43 % 3.25 %
Finance	29693 29277	21255 21017	7166 7011	1272 1249	71.58 % 71.79 %	24.13 % 23.95 %	4.28 % 4.27 %
Health	29946 29283	21642 21218	7074 6893	1230 1172	72.27 % 72.46 %	23.62 % 23.54 %	4.11 % 4.00 %
Pets	29268 29493	22652 22822	5584 5664	1032 1007	77.40 % 77.38 %	19.08 % 19.20 %	3.53 % 3.41 %
Sport & Fitness	28610 28835	21271 21461	6186 6244	1153 1130	74.35 % 74.43 %	21.62 % 21.65 %	4.03 % 3.92 %
Job & Career	29681 29012	21669 21270	6699 6579	1313 1163	73.01 % 73.31 %	22.57 % 22.68 %	4.42 % 4.01 %
Dating	29202 28858	20545 20315	7447 7401	1210 1142	70.35 % 70.40 %	25.50 % 25.65 %	4.14 % 3.96 %
Other	29355 28923	22648 22368	5592 5538	1115 1017	77.15 % 77.34 %	19.05 % 19.15 %	3.80 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37727 38821	27109 27818	8957 9452	1661 1551	71.86 % 71.66 %	23.74 % 24.35 %	4.40 % 4.00 %
Outlook Mail	38393 37303	27737 27229	9041 8594	1615 1480	72.24 % 72.99 %	23.55 % 23.04 %	4.21 % 3.97 %
Yahoo Mail	38051 37645	28569 28278	7987 7945	1495 1422	75.08 % 75.12 %	20.99 % 21.11 %	3.93 % 3.78 %
AOL Mail	38311 38343	28670 28597	8115 8258	1526 1488	74.83 % 74.58 %	21.18 % 21.54 %	3.98 % 3.88 %
Mail.com	38349 38073	29200 29006	7718 7703	1431 1364	76.14 % 76.19 %	20.13 % 20.23 %	3.73 % 3.58 %
Yandex Mail	38094 37944	27922 27901	8576 8560	1596 1483	73.30 % 73.53 %	22.51 % 22.56 %	4.19 % 3.91 %
GMX Mail	38320 37847	29044 28740	7944 7805	1332 1302	75.79 % 75.94 %	20.73 % 20.62 %	3.48 % 3.44 %
Zoho Mail	37995 37696	29199 29049	7372 7333	1424 1314	76.85 % 77.06 %	19.40 % 19.45 %	3.75 % 3.49 %
ProtonMail	37905 38151	29129 29295	7411 7514	1365 1342	76.85 % 76.79 %	19.55 % 19.70 %	3.60 % 3.52 %
Custom Mail	37873 38221	29620 29870	6927 7052	1326 1299	78.21 % 78.15 %	18.29 % 18.45 %	3.50 % 3.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.