Benchmark Email and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
278.524
278.030
|
203.530
203.359
|
64.511
64.743
|
10.483
9.928
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.07 %
73.14 %
|
23.16 %
23.29 %
|
3.76 %
3.57 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21263
21404
|
16237
16402
|
4259
4300
|
767
702
|
76.36 %
76.63 %
|
20.03 %
20.09 %
|
3.61 %
3.28 %
|
Elektronics |
21675
21357
|
15839
15736
|
5025
4886
|
811
735
|
73.07 %
73.68 %
|
23.18 %
22.88 %
|
3.74 %
3.44 %
|
Entertainment |
20949
21498
|
15330
15604
|
4838
5114
|
781
780
|
73.18 %
72.58 %
|
23.09 %
23.79 %
|
3.73 %
3.63 %
|
Cosmetics & Beauty |
21282
21378
|
15525
15540
|
4950
5013
|
807
825
|
72.95 %
72.69 %
|
23.26 %
23.45 %
|
3.79 %
3.86 %
|
Food & Drink |
21519
21985
|
16437
16739
|
4329
4540
|
753
706
|
76.38 %
76.14 %
|
20.12 %
20.65 %
|
3.50 %
3.21 %
|
Home & Garden |
21557
21694
|
16536
16588
|
4297
4422
|
724
684
|
76.71 %
76.46 %
|
19.93 %
20.38 %
|
3.36 %
3.15 %
|
Finance |
21469
21326
|
14855
14843
|
5745
5633
|
869
850
|
69.19 %
69.60 %
|
26.76 %
26.41 %
|
4.05 %
3.99 %
|
Health |
22116
21280
|
15428
14881
|
5808
5593
|
880
806
|
69.76 %
69.93 %
|
26.26 %
26.28 %
|
3.98 %
3.79 %
|
Pets |
21431
21496
|
16222
16265
|
4459
4520
|
750
711
|
75.69 %
75.67 %
|
20.81 %
21.03 %
|
3.50 %
3.31 %
|
Sport & Fitness |
20917
20966
|
15160
15226
|
4953
4960
|
804
780
|
72.48 %
72.62 %
|
23.68 %
23.66 %
|
3.84 %
3.72 %
|
Job & Career |
21626
21143
|
15381
15119
|
5314
5213
|
931
811
|
71.12 %
71.51 %
|
24.57 %
24.66 %
|
4.31 %
3.84 %
|
Dating |
21169
21164
|
14299
14266
|
6057
6085
|
813
813
|
67.55 %
67.41 %
|
28.61 %
28.75 %
|
3.84 %
3.84 %
|
Other |
21551
21339
|
16281
16150
|
4477
4464
|
793
725
|
75.55 %
75.68 %
|
20.77 %
20.92 %
|
3.68 %
3.40 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27638
28569
|
19221
19773
|
7255
7706
|
1162
1090
|
69.55 %
69.21 %
|
26.25 %
26.97 %
|
4.20 %
3.82 %
|
Outlook Mail |
28149
27133
|
19702
19222
|
7321
6882
|
1126
1029
|
69.99 %
70.84 %
|
26.01 %
25.36 %
|
4.00 %
3.79 %
|
Yahoo Mail |
27780
27373
|
20361
20085
|
6356
6297
|
1063
991
|
73.29 %
73.38 %
|
22.88 %
23.00 %
|
3.83 %
3.62 %
|
AOL Mail |
27919
28334
|
20382
20601
|
6458
6664
|
1079
1069
|
73.00 %
72.71 %
|
23.13 %
23.52 %
|
3.86 %
3.77 %
|
Mail.com |
28112
27852
|
20897
20715
|
6209
6190
|
1006
947
|
74.33 %
74.38 %
|
22.09 %
22.22 %
|
3.58 %
3.40 %
|
Yandex Mail |
27854
27608
|
19912
19758
|
6834
6801
|
1108
1049
|
71.49 %
71.57 %
|
24.54 %
24.63 %
|
3.98 %
3.80 %
|
GMX Mail |
28019
27673
|
20545
20370
|
6515
6393
|
959
910
|
73.33 %
73.61 %
|
23.25 %
23.10 %
|
3.42 %
3.29 %
|
Zoho Mail |
27714
27567
|
20756
20697
|
5934
5934
|
1024
936
|
74.89 %
75.08 %
|
21.41 %
21.53 %
|
3.69 %
3.40 %
|
ProtonMail |
27756
27934
|
20710
20804
|
6059
6175
|
987
955
|
74.61 %
74.48 %
|
21.83 %
22.11 %
|
3.56 %
3.42 %
|
Custom Mail |
27583
27987
|
21044
21334
|
5570
5701
|
969
952
|
76.29 %
76.23 %
|
20.19 %
20.37 %
|
3.51 %
3.40 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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- Benchmark Email and SendPulse comparison