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Benchmark Email and SendInBlue Email Deliverability Comparison

  Benchmark Email
  SendInBlue

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.297
  189.202
  131.441
  131.863
  50.998
  51.201
  6.858
  6.138

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  69.44 %
  69.69 %
  26.94 %
  27.06 %
  3.62 %
  3.24 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14488
  14619
  10610
  10776
  3362
  3393
  516
  450
  73.23 %
  73.71 %
  23.21 %
  23.21 %
  3.56 %
  3.08 %
Elektronics
  14934
  14531
  10344
  10171
  4059
  3917
  531
  443
  69.26 %
  70.00 %
  27.18 %
  26.96 %
  3.56 %
  3.05 %
Entertainment
  14138
  14771
  9829
  10189
  3802
  4080
  507
  502
  69.52 %
  68.98 %
  26.89 %
  27.62 %
  3.59 %
  3.40 %
Cosmetics & Beauty
  14485
  14629
  10050
  10150
  3926
  3980
  509
  499
  69.38 %
  69.38 %
  27.10 %
  27.21 %
  3.51 %
  3.41 %
Food & Drink
  14707
  15109
  10770
  11031
  3431
  3624
  506
  454
  73.23 %
  73.01 %
  23.33 %
  23.99 %
  3.44 %
  3.00 %
Home & Garden
  14541
  14705
  10690
  10786
  3376
  3485
  475
  434
  73.52 %
  73.35 %
  23.22 %
  23.70 %
  3.27 %
  2.95 %
Finance
  14614
  14386
  9487
  9456
  4567
  4429
  560
  501
  64.92 %
  65.73 %
  31.25 %
  30.79 %
  3.83 %
  3.48 %
Health
  15226
  14523
  9987
  9547
  4685
  4491
  554
  485
  65.59 %
  65.74 %
  30.77 %
  30.92 %
  3.64 %
  3.34 %
Pets
  14493
  14705
  10508
  10706
  3468
  3543
  517
  456
  72.50 %
  72.81 %
  23.93 %
  24.09 %
  3.57 %
  3.10 %
Sport & Fitness
  14040
  14072
  9668
  9736
  3840
  3844
  532
  492
  68.86 %
  69.19 %
  27.35 %
  27.32 %
  3.79 %
  3.50 %
Job & Career
  14745
  14247
  10015
  9773
  4130
  4014
  600
  460
  67.92 %
  68.60 %
  28.01 %
  28.17 %
  4.07 %
  3.23 %
Dating
  14242
  14365
  8859
  8966
  4856
  4914
  527
  485
  62.20 %
  62.42 %
  34.10 %
  34.21 %
  3.70 %
  3.38 %
Other
  14644
  14540
  10624
  10576
  3496
  3487
  524
  477
  72.55 %
  72.74 %
  23.87 %
  23.98 %
  3.58 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18722
  19587
  12258
  12754
  5748
  6181
  716
  652
  65.47 %
  65.11 %
  30.70 %
  31.56 %
  3.82 %
  3.33 %
Outlook Mail
  19413
  18206
  12812
  12199
  5852
  5373
  749
  634
  66.00 %
  67.01 %
  30.14 %
  29.51 %
  3.86 %
  3.48 %
Yahoo Mail
  18792
  18490
  13174
  13005
  4939
  4869
  679
  616
  70.10 %
  70.34 %
  26.28 %
  26.33 %
  3.61 %
  3.33 %
AOL Mail
  18995
  19455
  13267
  13580
  5034
  5236
  694
  639
  69.84 %
  69.80 %
  26.50 %
  26.91 %
  3.65 %
  3.28 %
Mail.com
  19126
  18998
  13568
  13557
  4872
  4856
  686
  585
  70.94 %
  71.36 %
  25.47 %
  25.56 %
  3.59 %
  3.08 %
Yandex Mail
  18925
  18919
  12899
  12957
  5325
  5342
  701
  620
  68.16 %
  68.49 %
  28.14 %
  28.24 %
  3.70 %
  3.28 %
GMX Mail
  19031
  18596
  13132
  12902
  5255
  5119
  644
  575
  69.00 %
  69.38 %
  27.61 %
  27.53 %
  3.38 %
  3.09 %
Zoho Mail
  18817
  18660
  13451
  13386
  4696
  4692
  670
  582
  71.48 %
  71.74 %
  24.96 %
  25.14 %
  3.56 %
  3.12 %
ProtonMail
  18729
  19107
  13200
  13469
  4872
  5001
  657
  637
  70.48 %
  70.49 %
  26.01 %
  26.17 %
  3.51 %
  3.33 %
Custom Mail
  18747
  19184
  13680
  14054
  4405
  4532
  662
  598
  72.97 %
  73.26 %
  23.50 %
  23.62 %
  3.53 %
  3.12 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.