Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
114.514 113.949	71.003 71.091	39.714 39.710	3.797 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox Rate	Spam Rate	Lost Rate
62.00 % 62.39 %	34.68 % 34.85 %	3.32 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8613 8813	5735 5942	2587 2630	291 241	66.59 % 67.42 %	30.04 % 29.84 %	3.38 % 2.73 %
Elektronics	9286 8771	5718 5438	3257 3090	311 243	61.58 % 62.00 %	35.07 % 35.23 %	3.35 % 2.77 %
Entertainment	8306 8983	5116 5544	2925 3190	265 249	61.59 % 61.72 %	35.22 % 35.51 %	3.19 % 2.77 %
Cosmetics & Beauty	8745 8735	5405 5419	3050 3072	290 244	61.81 % 62.04 %	34.88 % 35.17 %	3.32 % 2.79 %
Food & Drink	8906 9406	5948 6288	2663 2862	295 256	66.79 % 66.85 %	29.90 % 30.43 %	3.31 % 2.72 %
Home & Garden	8832 8835	5910 5895	2629 2697	293 243	66.92 % 66.72 %	29.77 % 30.53 %	3.32 % 2.75 %
Finance	9006 8472	5104 4842	3607 3397	295 233	56.67 % 57.15 %	40.05 % 40.10 %	3.28 % 2.75 %
Health	9256 8826	5239 5022	3715 3561	302 243	56.60 % 56.90 %	40.14 % 40.35 %	3.26 % 2.75 %
Pets	8877 8895	5908 5935	2673 2717	296 243	66.55 % 66.72 %	30.11 % 30.55 %	3.33 % 2.73 %
Sport & Fitness	8327 8178	5127 5075	2924 2876	276 227	61.57 % 62.06 %	35.11 % 35.17 %	3.31 % 2.78 %
Job & Career	9027 8683	5562 5388	3155 3053	310 242	61.62 % 62.05 %	34.95 % 35.16 %	3.43 % 2.79 %
Dating	8500 8596	4360 4453	3865 3906	275 237	51.29 % 51.80 %	45.47 % 45.44 %	3.24 % 2.76 %
Other	8833 8756	5871 5850	2664 2659	298 247	66.47 % 66.81 %	30.16 % 30.37 %	3.37 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11065 12119	6228 6872	4464 4910	373 337	56.29 % 56.70 %	40.34 % 40.51 %	3.37 % 2.78 %
Outlook Mail	11924 10600	6929 6228	4595 4080	400 292	58.11 % 58.75 %	38.54 % 38.49 %	3.35 % 2.75 %
Yahoo Mail	11252 10888	7147 6937	3736 3647	369 304	63.52 % 63.71 %	33.20 % 33.50 %	3.28 % 2.79 %
AOL Mail	11470 11897	7274 7544	3827 4028	369 325	63.42 % 63.41 %	33.37 % 33.86 %	3.22 % 2.73 %
Mail.com	11602 11371	7446 7348	3765 3709	391 314	64.18 % 64.62 %	32.45 % 32.62 %	3.37 % 2.76 %
Yandex Mail	11517 11430	7058 7048	4078 4063	381 319	61.28 % 61.66 %	35.41 % 35.55 %	3.31 % 2.79 %
GMX Mail	11706 11194	7059 6800	4256 4085	391 309	60.30 % 60.75 %	36.36 % 36.49 %	3.34 % 2.76 %
Zoho Mail	11424 11196	7364 7238	3685 3652	375 306	64.46 % 64.65 %	32.26 % 32.62 %	3.28 % 2.73 %
ProtonMail	11383 11640	7110 7320	3893 4002	380 318	62.46 % 62.89 %	34.20 % 34.38 %	3.34 % 2.73 %
Custom Mail	11171 11614	7388 7756	3415 3534	368 324	66.14 % 66.78 %	30.57 % 30.43 %	3.29 % 2.79 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.