Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
278.524 278.030	203.530 203.359	64.511 64.743	10.483 9.928

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.07 % 73.14 %	23.16 % 23.29 %	3.76 % 3.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21263 21404	16237 16402	4259 4300	767 702	76.36 % 76.63 %	20.03 % 20.09 %	3.61 % 3.28 %
Elektronics	21675 21357	15839 15736	5025 4886	811 735	73.07 % 73.68 %	23.18 % 22.88 %	3.74 % 3.44 %
Entertainment	20949 21498	15330 15604	4838 5114	781 780	73.18 % 72.58 %	23.09 % 23.79 %	3.73 % 3.63 %
Cosmetics & Beauty	21282 21378	15525 15540	4950 5013	807 825	72.95 % 72.69 %	23.26 % 23.45 %	3.79 % 3.86 %
Food & Drink	21519 21985	16437 16739	4329 4540	753 706	76.38 % 76.14 %	20.12 % 20.65 %	3.50 % 3.21 %
Home & Garden	21557 21694	16536 16588	4297 4422	724 684	76.71 % 76.46 %	19.93 % 20.38 %	3.36 % 3.15 %
Finance	21469 21326	14855 14843	5745 5633	869 850	69.19 % 69.60 %	26.76 % 26.41 %	4.05 % 3.99 %
Health	22116 21280	15428 14881	5808 5593	880 806	69.76 % 69.93 %	26.26 % 26.28 %	3.98 % 3.79 %
Pets	21431 21496	16222 16265	4459 4520	750 711	75.69 % 75.67 %	20.81 % 21.03 %	3.50 % 3.31 %
Sport & Fitness	20917 20966	15160 15226	4953 4960	804 780	72.48 % 72.62 %	23.68 % 23.66 %	3.84 % 3.72 %
Job & Career	21626 21143	15381 15119	5314 5213	931 811	71.12 % 71.51 %	24.57 % 24.66 %	4.31 % 3.84 %
Dating	21169 21164	14299 14266	6057 6085	813 813	67.55 % 67.41 %	28.61 % 28.75 %	3.84 % 3.84 %
Other	21551 21339	16281 16150	4477 4464	793 725	75.55 % 75.68 %	20.77 % 20.92 %	3.68 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27638 28569	19221 19773	7255 7706	1162 1090	69.55 % 69.21 %	26.25 % 26.97 %	4.20 % 3.82 %
Outlook Mail	28149 27133	19702 19222	7321 6882	1126 1029	69.99 % 70.84 %	26.01 % 25.36 %	4.00 % 3.79 %
Yahoo Mail	27780 27373	20361 20085	6356 6297	1063 991	73.29 % 73.38 %	22.88 % 23.00 %	3.83 % 3.62 %
AOL Mail	27919 28334	20382 20601	6458 6664	1079 1069	73.00 % 72.71 %	23.13 % 23.52 %	3.86 % 3.77 %
Mail.com	28112 27852	20897 20715	6209 6190	1006 947	74.33 % 74.38 %	22.09 % 22.22 %	3.58 % 3.40 %
Yandex Mail	27854 27608	19912 19758	6834 6801	1108 1049	71.49 % 71.57 %	24.54 % 24.63 %	3.98 % 3.80 %
GMX Mail	28019 27673	20545 20370	6515 6393	959 910	73.33 % 73.61 %	23.25 % 23.10 %	3.42 % 3.29 %
Zoho Mail	27714 27567	20756 20697	5934 5934	1024 936	74.89 % 75.08 %	21.41 % 21.53 %	3.69 % 3.40 %
ProtonMail	27756 27934	20710 20804	6059 6175	987 955	74.61 % 74.48 %	21.83 % 22.11 %	3.56 % 3.42 %
Custom Mail	27583 27987	21044 21334	5570 5701	969 952	76.29 % 76.23 %	20.19 % 20.37 %	3.51 % 3.40 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.