Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.854 223.604	159.455 159.450	56.164 56.565	8.235 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
71.23 % 71.31 %	25.09 % 25.30 %	3.68 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17055 17267	12737 12959	3697 3754	621 554	74.68 % 75.05 %	21.68 % 21.74 %	3.64 % 3.21 %
Elektronics	17571 17121	12507 12273	4432 4291	632 557	71.18 % 71.68 %	25.22 % 25.06 %	3.60 % 3.25 %
Entertainment	16807 17335	11987 12251	4200 4481	620 603	71.32 % 70.67 %	24.99 % 25.85 %	3.69 % 3.48 %
Cosmetics & Beauty	17088 17153	12135 12156	4316 4379	637 618	71.01 % 70.87 %	25.26 % 25.53 %	3.73 % 3.60 %
Food & Drink	17317 17803	12957 13262	3768 3991	592 550	74.82 % 74.49 %	21.76 % 22.42 %	3.42 % 3.09 %
Home & Garden	17277 17352	12973 12966	3734 3851	570 535	75.09 % 74.72 %	21.61 % 22.19 %	3.30 % 3.08 %
Finance	17224 17148	11543 11599	5008 4917	673 632	67.02 % 67.64 %	29.08 % 28.67 %	3.91 % 3.69 %
Health	17938 17139	12136 11610	5119 4930	683 599	67.66 % 67.74 %	28.54 % 28.76 %	3.81 % 3.49 %
Pets	17211 17381	12765 12890	3848 3939	598 552	74.17 % 74.16 %	22.36 % 22.66 %	3.47 % 3.18 %
Sport & Fitness	16731 16774	11847 11889	4267 4286	617 599	70.81 % 70.88 %	25.50 % 25.55 %	3.69 % 3.57 %
Job & Career	17395 16906	12084 11816	4582 4487	729 603	69.47 % 69.89 %	26.34 % 26.54 %	4.19 % 3.57 %
Dating	17000 17024	11032 11026	5334 5380	634 618	64.89 % 64.77 %	31.38 % 31.60 %	3.73 % 3.63 %
Other	17240 17201	12752 12753	3859 3879	629 569	73.97 % 74.14 %	22.38 % 22.55 %	3.65 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22254 23105	15039 15487	6336 6787	879 831	67.58 % 67.03 %	28.47 % 29.37 %	3.95 % 3.60 %
Outlook Mail	22861 21643	15532 14895	6428 5968	901 780	67.94 % 68.82 %	28.12 % 27.57 %	3.94 % 3.60 %
Yahoo Mail	22213 21881	15919 15708	5468 5424	826 749	71.67 % 71.79 %	24.62 % 24.79 %	3.72 % 3.42 %
AOL Mail	22384 22887	15966 16266	5571 5801	847 820	71.33 % 71.07 %	24.89 % 25.35 %	3.78 % 3.58 %
Mail.com	22577 22474	16397 16360	5382 5395	798 719	72.63 % 72.80 %	23.84 % 24.01 %	3.53 % 3.20 %
Yandex Mail	22428 22302	15655 15591	5913 5921	860 790	69.80 % 69.91 %	26.36 % 26.55 %	3.83 % 3.54 %
GMX Mail	22479 22076	15986 15760	5728 5617	765 699	71.12 % 71.39 %	25.48 % 25.44 %	3.40 % 3.17 %
Zoho Mail	22248 22084	16286 16187	5165 5186	797 711	73.20 % 73.30 %	23.22 % 23.48 %	3.58 % 3.22 %
ProtonMail	22179 22541	16075 16314	5319 5472	785 755	72.48 % 72.37 %	23.98 % 24.28 %	3.54 % 3.35 %
Custom Mail	22231 22611	16600 16882	4854 4994	777 735	74.67 % 74.66 %	21.83 % 22.09 %	3.50 % 3.25 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.