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Benchmark Email and SendInBlue Email Deliverability Comparison

  Benchmark Email
  SendInBlue

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.854
  223.604
  159.455
  159.450
  56.164
  56.565
  8.235
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  71.23 %
  71.31 %
  25.09 %
  25.30 %
  3.68 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17055
  17267
  12737
  12959
  3697
  3754
  621
  554
  74.68 %
  75.05 %
  21.68 %
  21.74 %
  3.64 %
  3.21 %
Elektronics
  17571
  17121
  12507
  12273
  4432
  4291
  632
  557
  71.18 %
  71.68 %
  25.22 %
  25.06 %
  3.60 %
  3.25 %
Entertainment
  16807
  17335
  11987
  12251
  4200
  4481
  620
  603
  71.32 %
  70.67 %
  24.99 %
  25.85 %
  3.69 %
  3.48 %
Cosmetics & Beauty
  17088
  17153
  12135
  12156
  4316
  4379
  637
  618
  71.01 %
  70.87 %
  25.26 %
  25.53 %
  3.73 %
  3.60 %
Food & Drink
  17317
  17803
  12957
  13262
  3768
  3991
  592
  550
  74.82 %
  74.49 %
  21.76 %
  22.42 %
  3.42 %
  3.09 %
Home & Garden
  17277
  17352
  12973
  12966
  3734
  3851
  570
  535
  75.09 %
  74.72 %
  21.61 %
  22.19 %
  3.30 %
  3.08 %
Finance
  17224
  17148
  11543
  11599
  5008
  4917
  673
  632
  67.02 %
  67.64 %
  29.08 %
  28.67 %
  3.91 %
  3.69 %
Health
  17938
  17139
  12136
  11610
  5119
  4930
  683
  599
  67.66 %
  67.74 %
  28.54 %
  28.76 %
  3.81 %
  3.49 %
Pets
  17211
  17381
  12765
  12890
  3848
  3939
  598
  552
  74.17 %
  74.16 %
  22.36 %
  22.66 %
  3.47 %
  3.18 %
Sport & Fitness
  16731
  16774
  11847
  11889
  4267
  4286
  617
  599
  70.81 %
  70.88 %
  25.50 %
  25.55 %
  3.69 %
  3.57 %
Job & Career
  17395
  16906
  12084
  11816
  4582
  4487
  729
  603
  69.47 %
  69.89 %
  26.34 %
  26.54 %
  4.19 %
  3.57 %
Dating
  17000
  17024
  11032
  11026
  5334
  5380
  634
  618
  64.89 %
  64.77 %
  31.38 %
  31.60 %
  3.73 %
  3.63 %
Other
  17240
  17201
  12752
  12753
  3859
  3879
  629
  569
  73.97 %
  74.14 %
  22.38 %
  22.55 %
  3.65 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22254
  23105
  15039
  15487
  6336
  6787
  879
  831
  67.58 %
  67.03 %
  28.47 %
  29.37 %
  3.95 %
  3.60 %
Outlook Mail
  22861
  21643
  15532
  14895
  6428
  5968
  901
  780
  67.94 %
  68.82 %
  28.12 %
  27.57 %
  3.94 %
  3.60 %
Yahoo Mail
  22213
  21881
  15919
  15708
  5468
  5424
  826
  749
  71.67 %
  71.79 %
  24.62 %
  24.79 %
  3.72 %
  3.42 %
AOL Mail
  22384
  22887
  15966
  16266
  5571
  5801
  847
  820
  71.33 %
  71.07 %
  24.89 %
  25.35 %
  3.78 %
  3.58 %
Mail.com
  22577
  22474
  16397
  16360
  5382
  5395
  798
  719
  72.63 %
  72.80 %
  23.84 %
  24.01 %
  3.53 %
  3.20 %
Yandex Mail
  22428
  22302
  15655
  15591
  5913
  5921
  860
  790
  69.80 %
  69.91 %
  26.36 %
  26.55 %
  3.83 %
  3.54 %
GMX Mail
  22479
  22076
  15986
  15760
  5728
  5617
  765
  699
  71.12 %
  71.39 %
  25.48 %
  25.44 %
  3.40 %
  3.17 %
Zoho Mail
  22248
  22084
  16286
  16187
  5165
  5186
  797
  711
  73.20 %
  73.30 %
  23.22 %
  23.48 %
  3.58 %
  3.22 %
ProtonMail
  22179
  22541
  16075
  16314
  5319
  5472
  785
  755
  72.48 %
  72.37 %
  23.98 %
  24.28 %
  3.54 %
  3.35 %
Custom Mail
  22231
  22611
  16600
  16882
  4854
  4994
  777
  735
  74.67 %
  74.66 %
  21.83 %
  22.09 %
  3.50 %
  3.25 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.