Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.847 393.672	297.350 296.739	82.152 82.307	15.345 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.31 % 75.38 %	20.81 % 20.91 %	3.89 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30187 30274	23663 23775	5441 5473	1083 1026	78.39 % 78.53 %	18.02 % 18.08 %	3.59 % 3.39 %
Elektronics	30740 30223	23252 23017	6320 6154	1168 1052	75.64 % 76.16 %	20.56 % 20.36 %	3.80 % 3.48 %
Entertainment	29813 30317	22493 22736	6182 6463	1138 1118	75.45 % 74.99 %	20.74 % 21.32 %	3.82 % 3.69 %
Cosmetics & Beauty	30068 30260	22603 22698	6282 6374	1183 1188	75.17 % 75.01 %	20.89 % 21.06 %	3.93 % 3.93 %
Food & Drink	30339 30942	23757 24208	5500 5712	1082 1022	78.31 % 78.24 %	18.13 % 18.46 %	3.57 % 3.30 %
Home & Garden	30560 30694	24024 24073	5489 5614	1047 1007	78.61 % 78.43 %	17.96 % 18.29 %	3.43 % 3.28 %
Finance	30716 30341	22059 21846	7340 7200	1317 1295	71.82 % 72.00 %	23.90 % 23.73 %	4.29 % 4.27 %
Health	30992 30289	22490 22012	7244 7063	1258 1214	72.57 % 72.67 %	23.37 % 23.32 %	4.06 % 4.01 %
Pets	30348 30566	23543 23698	5742 5816	1063 1052	77.58 % 77.53 %	18.92 % 19.03 %	3.50 % 3.44 %
Sport & Fitness	29696 29824	22123 22242	6364 6407	1209 1175	74.50 % 74.58 %	21.43 % 21.48 %	4.07 % 3.94 %
Job & Career	30708 30064	22467 22082	6875 6763	1366 1219	73.16 % 73.45 %	22.39 % 22.50 %	4.45 % 4.05 %
Dating	30315 29913	21400 21140	7637 7581	1278 1192	70.59 % 70.67 %	25.19 % 25.34 %	4.22 % 3.98 %
Other	30365 29965	23476 23212	5736 5687	1153 1066	77.31 % 77.46 %	18.89 % 18.98 %	3.80 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39106 40208	28191 28900	9190 9689	1725 1619	72.09 % 71.88 %	23.50 % 24.10 %	4.41 % 4.03 %
Outlook Mail	39769 38653	28815 28264	9278 8822	1676 1567	72.46 % 73.12 %	23.33 % 22.82 %	4.21 % 4.05 %
Yahoo Mail	39403 38948	29642 29323	8200 8157	1561 1468	75.23 % 75.29 %	20.81 % 20.94 %	3.96 % 3.77 %
AOL Mail	39692 39683	29777 29658	8335 8474	1580 1551	75.02 % 74.74 %	21.00 % 21.35 %	3.98 % 3.91 %
Mail.com	39734 39394	30325 30076	7927 7901	1482 1417	76.32 % 76.35 %	19.95 % 20.06 %	3.73 % 3.60 %
Yandex Mail	39419 39304	28959 28975	8799 8794	1661 1535	73.46 % 73.72 %	22.32 % 22.37 %	4.21 % 3.91 %
GMX Mail	39690 39192	30185 29837	8135 7995	1370 1360	76.05 % 76.13 %	20.50 % 20.40 %	3.45 % 3.47 %
Zoho Mail	39456 39078	30380 30189	7581 7527	1495 1362	77.00 % 77.25 %	19.21 % 19.26 %	3.79 % 3.49 %
ProtonMail	39305 39631	30287 30520	7596 7715	1422 1396	77.06 % 77.01 %	19.33 % 19.47 %	3.62 % 3.52 %
Custom Mail	39273 39581	30789 30997	7111 7233	1373 1351	78.40 % 78.31 %	18.11 % 18.27 %	3.50 % 3.41 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.