Benchmark Email and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.707 352.739	264.242 263.743	75.824 76.059	13.641 12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.71 % 74.77 %	21.44 % 21.56 %	3.86 % 3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27115 27187	21106 21201	5025 5066	984 920	77.84 % 77.98 %	18.53 % 18.63 %	3.63 % 3.38 %
Elektronics	27543 27100	20621 20439	5863 5708	1059 953	74.87 % 75.42 %	21.29 % 21.06 %	3.84 % 3.52 %
Entertainment	26700 27189	19989 20216	5706 5978	1005 995	74.87 % 74.35 %	21.37 % 21.99 %	3.76 % 3.66 %
Cosmetics & Beauty	26913 27093	20058 20156	5790 5884	1065 1053	74.53 % 74.40 %	21.51 % 21.72 %	3.96 % 3.89 %
Food & Drink	27192 27706	21162 21517	5075 5288	955 901	77.82 % 77.66 %	18.66 % 19.09 %	3.51 % 3.25 %
Home & Garden	27323 27514	21337 21441	5055 5186	931 887	78.09 % 77.93 %	18.50 % 18.85 %	3.41 % 3.22 %
Finance	27504 27072	19566 19310	6780 6627	1158 1135	71.14 % 71.33 %	24.65 % 24.48 %	4.21 % 4.19 %
Health	27766 27141	19924 19529	6713 6544	1129 1068	71.76 % 71.95 %	24.18 % 24.11 %	4.07 % 3.94 %
Pets	27130 27409	20912 21115	5269 5364	949 930	77.08 % 77.04 %	19.42 % 19.57 %	3.50 % 3.39 %
Sport & Fitness	26550 26699	19639 19766	5850 5897	1061 1036	73.97 % 74.03 %	22.03 % 22.09 %	4.00 % 3.88 %
Job & Career	27524 26966	19990 19681	6327 6222	1207 1063	72.63 % 72.98 %	22.99 % 23.07 %	4.39 % 3.94 %
Dating	27140 26823	18956 18717	7080 7054	1104 1052	69.85 % 69.78 %	26.09 % 26.30 %	4.07 % 3.92 %
Other	27307 26840	20982 20655	5291 5241	1034 944	76.84 % 76.96 %	19.38 % 19.53 %	3.79 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35032 36065	25004 25629	8496 8986	1532 1450	71.37 % 71.06 %	24.25 % 24.92 %	4.37 % 4.02 %
Outlook Mail	35644 34477	25599 25000	8567 8123	1478 1354	71.82 % 72.51 %	24.03 % 23.56 %	4.15 % 3.93 %
Yahoo Mail	35382 34886	26451 26064	7552 7500	1379 1322	74.76 % 74.71 %	21.34 % 21.50 %	3.90 % 3.79 %
AOL Mail	35534 35693	26454 26490	7668 7833	1412 1370	74.45 % 74.22 %	21.58 % 21.95 %	3.97 % 3.84 %
Mail.com	35676 35316	27029 26778	7316 7293	1331 1245	75.76 % 75.82 %	20.51 % 20.65 %	3.73 % 3.53 %
Yandex Mail	35283 35143	25733 25693	8092 8082	1458 1368	72.93 % 73.11 %	22.93 % 23.00 %	4.13 % 3.89 %
GMX Mail	35529 35097	26764 26494	7545 7419	1220 1184	75.33 % 75.49 %	21.24 % 21.14 %	3.43 % 3.37 %
Zoho Mail	35259 35059	26939 26880	6987 6967	1333 1212	76.40 % 76.67 %	19.82 % 19.87 %	3.78 % 3.46 %
ProtonMail	35224 35453	26912 27069	7043 7158	1269 1226	76.40 % 76.35 %	19.99 % 20.19 %	3.60 % 3.46 %
Custom Mail	35144 35550	27357 27646	6558 6698	1229 1206	77.84 % 77.77 %	18.66 % 18.84 %	3.50 % 3.39 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.