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Benchmark Email and SendInBlue Email Deliverability Comparison

  Benchmark Email
  SendInBlue

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.707
  352.739
  264.242
  263.743
  75.824
  76.059
  13.641
  12.937

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.71 %
  74.77 %
  21.44 %
  21.56 %
  3.86 %
  3.67 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27115
  27187
  21106
  21201
  5025
  5066
  984
  920
  77.84 %
  77.98 %
  18.53 %
  18.63 %
  3.63 %
  3.38 %
Elektronics
  27543
  27100
  20621
  20439
  5863
  5708
  1059
  953
  74.87 %
  75.42 %
  21.29 %
  21.06 %
  3.84 %
  3.52 %
Entertainment
  26700
  27189
  19989
  20216
  5706
  5978
  1005
  995
  74.87 %
  74.35 %
  21.37 %
  21.99 %
  3.76 %
  3.66 %
Cosmetics & Beauty
  26913
  27093
  20058
  20156
  5790
  5884
  1065
  1053
  74.53 %
  74.40 %
  21.51 %
  21.72 %
  3.96 %
  3.89 %
Food & Drink
  27192
  27706
  21162
  21517
  5075
  5288
  955
  901
  77.82 %
  77.66 %
  18.66 %
  19.09 %
  3.51 %
  3.25 %
Home & Garden
  27323
  27514
  21337
  21441
  5055
  5186
  931
  887
  78.09 %
  77.93 %
  18.50 %
  18.85 %
  3.41 %
  3.22 %
Finance
  27504
  27072
  19566
  19310
  6780
  6627
  1158
  1135
  71.14 %
  71.33 %
  24.65 %
  24.48 %
  4.21 %
  4.19 %
Health
  27766
  27141
  19924
  19529
  6713
  6544
  1129
  1068
  71.76 %
  71.95 %
  24.18 %
  24.11 %
  4.07 %
  3.94 %
Pets
  27130
  27409
  20912
  21115
  5269
  5364
  949
  930
  77.08 %
  77.04 %
  19.42 %
  19.57 %
  3.50 %
  3.39 %
Sport & Fitness
  26550
  26699
  19639
  19766
  5850
  5897
  1061
  1036
  73.97 %
  74.03 %
  22.03 %
  22.09 %
  4.00 %
  3.88 %
Job & Career
  27524
  26966
  19990
  19681
  6327
  6222
  1207
  1063
  72.63 %
  72.98 %
  22.99 %
  23.07 %
  4.39 %
  3.94 %
Dating
  27140
  26823
  18956
  18717
  7080
  7054
  1104
  1052
  69.85 %
  69.78 %
  26.09 %
  26.30 %
  4.07 %
  3.92 %
Other
  27307
  26840
  20982
  20655
  5291
  5241
  1034
  944
  76.84 %
  76.96 %
  19.38 %
  19.53 %
  3.79 %
  3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35032
  36065
  25004
  25629
  8496
  8986
  1532
  1450
  71.37 %
  71.06 %
  24.25 %
  24.92 %
  4.37 %
  4.02 %
Outlook Mail
  35644
  34477
  25599
  25000
  8567
  8123
  1478
  1354
  71.82 %
  72.51 %
  24.03 %
  23.56 %
  4.15 %
  3.93 %
Yahoo Mail
  35382
  34886
  26451
  26064
  7552
  7500
  1379
  1322
  74.76 %
  74.71 %
  21.34 %
  21.50 %
  3.90 %
  3.79 %
AOL Mail
  35534
  35693
  26454
  26490
  7668
  7833
  1412
  1370
  74.45 %
  74.22 %
  21.58 %
  21.95 %
  3.97 %
  3.84 %
Mail.com
  35676
  35316
  27029
  26778
  7316
  7293
  1331
  1245
  75.76 %
  75.82 %
  20.51 %
  20.65 %
  3.73 %
  3.53 %
Yandex Mail
  35283
  35143
  25733
  25693
  8092
  8082
  1458
  1368
  72.93 %
  73.11 %
  22.93 %
  23.00 %
  4.13 %
  3.89 %
GMX Mail
  35529
  35097
  26764
  26494
  7545
  7419
  1220
  1184
  75.33 %
  75.49 %
  21.24 %
  21.14 %
  3.43 %
  3.37 %
Zoho Mail
  35259
  35059
  26939
  26880
  6987
  6967
  1333
  1212
  76.40 %
  76.67 %
  19.82 %
  19.87 %
  3.78 %
  3.46 %
ProtonMail
  35224
  35453
  26912
  27069
  7043
  7158
  1269
  1226
  76.40 %
  76.35 %
  19.99 %
  20.19 %
  3.60 %
  3.46 %
Custom Mail
  35144
  35550
  27357
  27646
  6558
  6698
  1229
  1206
  77.84 %
  77.77 %
  18.66 %
  18.84 %
  3.50 %
  3.39 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.