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Benchmark Email and SendInBlue Email Deliverability Comparison

  Benchmark Email
  SendInBlue

In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.

Emails Sent Emails Inbox Emails Spam Emails Lost
  251.295
  250.770
  181.570
  181.359
  60.332
  60.618
  9.393
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.25 %
  72.32 %
  24.01 %
  24.17 %
  3.74 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19183
  19330
  14501
  14674
  3981
  4026
  701
  630
  75.59 %
  75.91 %
  20.75 %
  20.83 %
  3.65 %
  3.26 %
Elektronics
  19654
  19256
  14193
  14028
  4731
  4588
  730
  640
  72.21 %
  72.85 %
  24.07 %
  23.83 %
  3.71 %
  3.32 %
Entertainment
  18893
  19383
  13676
  13883
  4522
  4791
  695
  709
  72.39 %
  71.62 %
  23.93 %
  24.72 %
  3.68 %
  3.66 %
Cosmetics & Beauty
  19187
  19262
  13834
  13852
  4634
  4689
  719
  721
  72.10 %
  71.91 %
  24.15 %
  24.34 %
  3.75 %
  3.74 %
Food & Drink
  19395
  19914
  14685
  15015
  4042
  4265
  668
  634
  75.72 %
  75.40 %
  20.84 %
  21.42 %
  3.44 %
  3.18 %
Home & Garden
  19402
  19536
  14745
  14787
  4010
  4137
  647
  612
  76.00 %
  75.69 %
  20.67 %
  21.18 %
  3.33 %
  3.13 %
Finance
  19356
  19209
  13210
  13199
  5374
  5272
  772
  738
  68.25 %
  68.71 %
  27.76 %
  27.45 %
  3.99 %
  3.84 %
Health
  20070
  19197
  13826
  13237
  5470
  5255
  774
  705
  68.89 %
  68.95 %
  27.25 %
  27.37 %
  3.86 %
  3.67 %
Pets
  19339
  19407
  14505
  14558
  4153
  4222
  681
  627
  75.00 %
  75.01 %
  21.47 %
  21.76 %
  3.52 %
  3.23 %
Sport & Fitness
  18829
  18861
  13500
  13543
  4609
  4618
  720
  700
  71.70 %
  71.80 %
  24.48 %
  24.48 %
  3.82 %
  3.71 %
Job & Career
  19483
  19053
  13705
  13495
  4940
  4854
  838
  704
  70.34 %
  70.83 %
  25.36 %
  25.48 %
  4.30 %
  3.69 %
Dating
  19144
  19151
  12708
  12686
  5706
  5739
  730
  726
  66.38 %
  66.24 %
  29.81 %
  29.97 %
  3.81 %
  3.79 %
Other
  19360
  19211
  14482
  14402
  4160
  4162
  718
  647
  74.80 %
  74.97 %
  21.49 %
  21.66 %
  3.71 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  24936
  25876
  17126
  17674
  6792
  7250
  1018
  952
  68.68 %
  68.30 %
  27.24 %
  28.02 %
  4.08 %
  3.68 %
Outlook Mail
  25476
  24410
  17594
  17082
  6864
  6425
  1018
  903
  69.06 %
  69.98 %
  26.94 %
  26.32 %
  4.00 %
  3.70 %
Yahoo Mail
  25025
  24655
  18161
  17909
  5914
  5862
  950
  884
  72.57 %
  72.64 %
  23.63 %
  23.78 %
  3.80 %
  3.59 %
AOL Mail
  25196
  25530
  18226
  18364
  6014
  6218
  956
  948
  72.34 %
  71.93 %
  23.87 %
  24.36 %
  3.79 %
  3.71 %
Mail.com
  25354
  25223
  18638
  18567
  5798
  5802
  918
  854
  73.51 %
  73.61 %
  22.87 %
  23.00 %
  3.62 %
  3.39 %
Yandex Mail
  25140
  24896
  17769
  17630
  6378
  6350
  993
  916
  70.68 %
  70.81 %
  25.37 %
  25.51 %
  3.95 %
  3.68 %
GMX Mail
  25275
  24852
  18283
  18045
  6121
  6002
  871
  805
  72.34 %
  72.61 %
  24.22 %
  24.15 %
  3.45 %
  3.24 %
Zoho Mail
  24954
  24884
  18499
  18486
  5542
  5565
  913
  833
  74.13 %
  74.29 %
  22.21 %
  22.36 %
  3.66 %
  3.35 %
ProtonMail
  24950
  25162
  18386
  18511
  5685
  5806
  879
  845
  73.69 %
  73.57 %
  22.79 %
  23.07 %
  3.52 %
  3.36 %
Custom Mail
  24989
  25282
  18888
  19091
  5224
  5338
  877
  853
  75.59 %
  75.51 %
  20.91 %
  21.11 %
  3.51 %
  3.37 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.