Benchmark Email and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of Benchmark Email and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendInBlue than for Benchmark Email.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.949
305.173
|
225.728
225.338
|
68.625
68.845
|
11.596
10.990
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendInBlue beats Benchmark Email in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
73.78 %
73.84 %
|
22.43 %
22.56 %
|
3.79 %
3.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendInBlue is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23414
23563
|
18030
18204
|
4541
4586
|
843
773
|
77.01 %
77.26 %
|
19.39 %
19.46 %
|
3.60 %
3.28 %
|
Elektronics |
23803
23496
|
17577
17486
|
5330
5193
|
896
817
|
73.84 %
74.42 %
|
22.39 %
22.10 %
|
3.76 %
3.48 %
|
Entertainment |
23010
23498
|
17006
17233
|
5147
5417
|
857
848
|
73.91 %
73.34 %
|
22.37 %
23.05 %
|
3.72 %
3.61 %
|
Cosmetics & Beauty |
23367
23470
|
17195
17232
|
5258
5337
|
914
901
|
73.59 %
73.42 %
|
22.50 %
22.74 %
|
3.91 %
3.84 %
|
Food & Drink |
23591
24019
|
18161
18447
|
4601
4799
|
829
773
|
76.98 %
76.80 %
|
19.50 %
19.98 %
|
3.51 %
3.22 %
|
Home & Garden |
23681
23790
|
18310
18342
|
4573
4694
|
798
754
|
77.32 %
77.10 %
|
19.31 %
19.73 %
|
3.37 %
3.17 %
|
Finance |
23659
23413
|
16556
16468
|
6125
5996
|
978
949
|
69.98 %
70.34 %
|
25.89 %
25.61 %
|
4.13 %
4.05 %
|
Health |
24165
23397
|
17069
16568
|
6137
5929
|
959
900
|
70.64 %
70.81 %
|
25.40 %
25.34 %
|
3.97 %
3.85 %
|
Pets |
23565
23621
|
17984
18002
|
4762
4827
|
819
792
|
76.32 %
76.21 %
|
20.21 %
20.44 %
|
3.48 %
3.35 %
|
Sport & Fitness |
22938
23079
|
16785
16895
|
5269
5305
|
884
879
|
73.18 %
73.21 %
|
22.97 %
22.99 %
|
3.85 %
3.81 %
|
Job & Career |
23722
23279
|
17020
16796
|
5674
5584
|
1028
899
|
71.75 %
72.15 %
|
23.92 %
23.99 %
|
4.33 %
3.86 %
|
Dating |
23400
23197
|
16046
15875
|
6437
6429
|
917
893
|
68.57 %
68.44 %
|
27.51 %
27.71 %
|
3.92 %
3.85 %
|
Other |
23634
23351
|
17989
17790
|
4771
4749
|
874
812
|
76.11 %
76.19 %
|
20.19 %
20.34 %
|
3.70 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendInBlue is better than Benchmark Email.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30311
31187
|
21329
21829
|
7698
8150
|
1284
1208
|
70.37 %
69.99 %
|
25.40 %
26.13 %
|
4.24 %
3.87 %
|
Outlook Mail |
30891
29773
|
21866
21287
|
7773
7328
|
1252
1158
|
70.78 %
71.50 %
|
25.16 %
24.61 %
|
4.05 %
3.89 %
|
Yahoo Mail |
30553
30099
|
22592
22262
|
6791
6734
|
1170
1103
|
73.94 %
73.96 %
|
22.23 %
22.37 %
|
3.83 %
3.66 %
|
AOL Mail |
30655
31110
|
22574
22831
|
6895
7108
|
1186
1171
|
73.64 %
73.39 %
|
22.49 %
22.85 %
|
3.87 %
3.76 %
|
Mail.com |
30930
30531
|
23187
22890
|
6622
6583
|
1121
1058
|
74.97 %
74.97 %
|
21.41 %
21.56 %
|
3.62 %
3.47 %
|
Yandex Mail |
30609
30309
|
22070
21882
|
7304
7262
|
1235
1165
|
72.10 %
72.20 %
|
23.86 %
23.96 %
|
4.03 %
3.84 %
|
GMX Mail |
30756
30455
|
22804
22672
|
6888
6779
|
1064
1004
|
74.14 %
74.44 %
|
22.40 %
22.26 %
|
3.46 %
3.30 %
|
Zoho Mail |
30439
30325
|
22991
22978
|
6315
6312
|
1133
1035
|
75.53 %
75.77 %
|
20.75 %
20.81 %
|
3.72 %
3.41 %
|
ProtonMail |
30467
30682
|
22974
23105
|
6412
6530
|
1081
1047
|
75.41 %
75.30 %
|
21.05 %
21.28 %
|
3.55 %
3.41 %
|
Custom Mail |
30338
30702
|
23341
23602
|
5927
6059
|
1070
1041
|
76.94 %
76.87 %
|
19.54 %
19.73 %
|
3.53 %
3.39 %
|
Compare Benchmark Email with other providers
Compare the email deliverability of Benchmark Email with other providers.
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