HubSpot and Kit Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.933 136.811	421.172 113.341	92.382 19.782	16.721 4.442

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.33 % 82.84 %	17.40 % 14.46 %	3.15 % 3.25 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40952 10459	33658 8895	6116 1376	1136 283	82.19 % 85.05 %	14.93 % 13.16 %	2.77 % 2.71 %
Elektronics	40921 10356	32752 8653	6917 1415	1208 349	80.04 % 83.56 %	16.90 % 13.66 %	2.95 % 3.37 %
Entertainment	40783 10567	32217 8748	7132 1541	1375 333	79.00 % 82.79 %	17.49 % 14.58 %	3.37 % 3.15 %
Cosmetics & Beauty	41117 10331	32533 8548	7194 1488	1326 342	79.12 % 82.74 %	17.50 % 14.40 %	3.22 % 3.31 %
Food & Drink	40396 10597	33109 8948	6053 1394	1184 334	81.96 % 84.44 %	14.98 % 13.15 %	2.93 % 3.15 %
Home & Garden	40958 10790	33667 9136	6087 1391	1144 311	82.20 % 84.67 %	14.86 % 12.89 %	2.79 % 2.88 %
Finance	40987 10557	31298 8542	8233 1698	1411 381	76.36 % 80.91 %	20.09 % 16.08 %	3.44 % 3.61 %
Health	40750 10573	31502 8619	7808 1606	1364 380	77.31 % 81.52 %	19.16 % 15.19 %	3.35 % 3.59 %
Pets	41046 10369	33245 8712	6510 1412	1236 303	80.99 % 84.02 %	15.86 % 13.62 %	3.01 % 2.92 %
Sport & Fitness	40935 10776	32062 8853	7498 1630	1337 342	78.32 % 82.15 %	18.32 % 15.13 %	3.27 % 3.17 %
Job & Career	40361 10314	31281 8317	7625 1644	1424 388	77.50 % 80.64 %	18.89 % 15.94 %	3.53 % 3.76 %
Dating	40964 10607	30716 8579	8803 1737	1398 377	74.98 % 80.88 %	21.49 % 16.38 %	3.41 % 3.55 %
Other	40763 10515	33132 8791	6406 1450	1178 319	81.28 % 83.60 %	15.72 % 13.79 %	2.89 % 3.03 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50283 10582	37913 8306	10490 1894	1824 432	75.40 % 78.49 %	20.86 % 17.90 %	3.63 % 4.08 %
Outlook Mail	50379 10476	38574 8535	10011 1624	1761 357	76.57 % 81.47 %	19.87 % 15.50 %	3.50 % 3.41 %
Yahoo Mail	49967 10520	39399 8653	8900 1563	1599 358	78.85 % 82.25 %	17.81 % 14.86 %	3.20 % 3.40 %
AOL Mail	49615 10508	39207 8667	8812 1575	1561 332	79.02 % 82.48 %	17.76 % 14.99 %	3.15 % 3.16 %
Mail.com	50111 10690	40076 8911	8442 1495	1536 339	79.97 % 83.36 %	16.85 % 13.99 %	3.07 % 3.17 %
Yandex Mail	50195 10676	38855 8724	9581 1666	1710 366	77.41 % 81.72 %	19.09 % 15.61 %	3.41 % 3.43 %
GMX Mail	50183 10579	40037 8923	8618 1413	1480 332	79.78 % 84.35 %	17.17 % 13.36 %	2.95 % 3.14 %
Zoho Mail	49512 10414	40066 8790	7943 1374	1464 316	80.92 % 84.41 %	16.04 % 13.19 %	2.96 % 3.03 %
ProtonMail	49654 10620	40382 9017	7870 1335	1351 307	81.33 % 84.91 %	15.85 % 12.57 %	2.72 % 2.89 %
Custom Mail	49678 10481	40747 8898	7495 1323	1377 309	82.02 % 84.90 %	15.09 % 12.62 %	2.77 % 2.95 %
iCloud Mail	10447 10432	8288 8237	1684 1799	412 427	79.33 % 78.96 %	16.12 % 17.25 %	3.94 % 4.09 %
Tuta	10504 10482	8827 8865	1299 1410	328 286	84.03 % 84.57 %	12.37 % 13.45 %	3.12 % 2.73 %
Juno.com	10405 10351	8801 8815	1237 1311	318 281	84.58 % 85.16 %	11.89 % 12.67 %	3.06 % 2.71 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.