HubSpot and Kit Email Deliverability Comparison

In this comparison, the deliverability of HubSpot and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for HubSpot.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.809 146.779	429.476 121.410	93.956 21.659	16.962 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats HubSpot in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.41 % 82.72 %	17.37 % 14.76 %	3.14 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41731 11218	34323 9511	6227 1521	1154 304	82.25 % 84.78 %	14.92 % 13.56 %	2.77 % 2.71 %
Elektronics	41736 11171	33437 9312	7044 1569	1228 368	80.12 % 83.36 %	16.88 % 14.05 %	2.94 % 3.29 %
Entertainment	41563 11384	32868 9408	7256 1689	1397 354	79.08 % 82.64 %	17.46 % 14.84 %	3.36 % 3.11 %
Cosmetics & Beauty	41888 11110	33179 9186	7325 1632	1341 360	79.21 % 82.68 %	17.49 % 14.69 %	3.20 % 3.24 %
Food & Drink	41173 11359	33761 9555	6192 1532	1203 354	82.00 % 84.12 %	15.04 % 13.49 %	2.92 % 3.12 %
Home & Garden	41723 11505	34310 9712	6209 1518	1162 327	82.23 % 84.42 %	14.88 % 13.19 %	2.79 % 2.84 %
Finance	41760 11308	31948 9147	8355 1844	1430 399	76.50 % 80.89 %	20.01 % 16.31 %	3.42 % 3.53 %
Health	41507 11317	32146 9217	7930 1754	1382 397	77.45 % 81.44 %	19.11 % 15.50 %	3.33 % 3.51 %
Pets	41807 11156	33878 9349	6638 1557	1256 324	81.03 % 83.80 %	15.88 % 13.96 %	3.00 % 2.90 %
Sport & Fitness	41664 11514	32667 9452	7612 1763	1356 362	78.41 % 82.09 %	18.27 % 15.31 %	3.25 % 3.14 %
Job & Career	41107 11117	31905 8964	7746 1806	1442 406	77.61 % 80.63 %	18.84 % 16.25 %	3.51 % 3.65 %
Dating	41652 11331	31294 9169	8904 1873	1415 393	75.13 % 80.92 %	21.38 % 16.53 %	3.40 % 3.47 %
Other	41498 11289	33760 9428	6518 1601	1196 336	81.35 % 83.51 %	15.71 % 14.18 %	2.88 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than HubSpot.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51086 11320	38594 8903	10618 2028	1846 449	75.55 % 78.65 %	20.78 % 17.92 %	3.61 % 3.97 %
Outlook Mail	51210 11274	39249 9178	10141 1764	1781 377	76.64 % 81.41 %	19.80 % 15.65 %	3.48 % 3.34 %
Yahoo Mail	50712 11270	40022 9254	9021 1700	1617 374	78.92 % 82.11 %	17.79 % 15.08 %	3.19 % 3.32 %
AOL Mail	50325 11359	39809 9346	8931 1745	1578 351	79.10 % 82.28 %	17.75 % 15.36 %	3.14 % 3.09 %
Mail.com	50912 11451	40754 9532	8568 1638	1555 356	80.05 % 83.24 %	16.83 % 14.30 %	3.05 % 3.11 %
Yandex Mail	50899 11494	39456 9390	9691 1815	1728 387	77.52 % 81.69 %	19.04 % 15.79 %	3.39 % 3.37 %
GMX Mail	50898 11368	40640 9564	8726 1566	1497 353	79.85 % 84.13 %	17.14 % 13.78 %	2.94 % 3.11 %
Zoho Mail	50274 11124	40703 9364	8069 1513	1485 334	80.96 % 84.18 %	16.05 % 13.60 %	2.95 % 3.00 %
ProtonMail	50433 11333	41046 9585	7995 1483	1369 323	81.39 % 84.58 %	15.85 % 13.09 %	2.71 % 2.85 %
Custom Mail	50448 11194	41393 9482	7612 1455	1393 327	82.05 % 84.71 %	15.09 % 13.00 %	2.76 % 2.92 %
iCloud Mail	11267 11143	8969 8818	1818 1930	435 445	79.60 % 79.13 %	16.14 % 17.32 %	3.86 % 3.99 %
Tuta	11206 11320	9420 9547	1421 1561	343 308	84.06 % 84.34 %	12.68 % 13.79 %	3.06 % 2.72 %
Juno.com	11139 11129	9421 9447	1345 1461	335 300	84.58 % 84.89 %	12.07 % 13.13 %	3.01 % 2.70 %

Compare HubSpot with other providers

Compare the email deliverability of HubSpot with other providers.