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SendPulse Email Deliverability Report for the year 2020 (January)

In this email deliverability report for SendPulse (January 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendPulse and other providers comparison

A total of 8.379 emails were sent with SendPulse. A total of 5.334 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.963 emails ended up in the spam folder. 82 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 7.6125.837
(76.68 %) 		1.692
(22.23 %) 		83
(1.09 %)
AWeber 7.8015.887
(75.46 %) 		1.820
(23.33 %) 		94
(1.20 %)
GetResponse 8.5226.413
(75.25 %) 		1.999
(23.46 %) 		110
(1.29 %)
Klick-Tipp 7.9975.807
(72.61 %) 		2.120
(26.51 %) 		70
(0.88 %)
CleverReach 7.8965.690
(72.06 %) 		2.066
(26.17 %) 		140
(1.77 %)
CampaignMonitor 7.8505.488
(69.91 %) 		2.204
(28.08 %) 		158
(2.01 %)
Clever Elements 8.0585.607
(69.58 %) 		2.323
(28.83 %) 		128
(1.59 %)
Constant Contact 8.1655.600
(68.59 %) 		2.298
(28.14 %) 		267
(3.27 %)
ConvertKit 8.0055.463
(68.24 %) 		2.307
(28.82 %) 		235
(2.94 %)
Mailify 8.5055.794
(68.12 %) 		2.542
(29.89 %) 		169
(1.99 %)
HubSpot 8.0635.482
(67.99 %) 		2.447
(30.35 %) 		134
(1.66 %)
MailerLite 8.3325.536
(66.44 %) 		2.603
(31.24 %) 		193
(2.32 %)
Newsletter2Go 8.2455.457
(66.19 %) 		2.703
(32.78 %) 		85
(1.03 %)
Moosend 8.0685.220
(64.70 %) 		2.703
(33.50 %) 		145
(1.80 %)
SendPulse 8.3795.334
(63.66 %) 		2.963
(35.36 %) 		82
(0.98 %)
SendInBlue 7.9344.972
(62.67 %) 		2.708
(34.13 %) 		254
(3.20 %)
Mailjet 8.4145.127
(60.93 %) 		3.136
(37.27 %) 		151
(1.79 %)
Rapidmail 7.4394.373
(58.78 %) 		2.905
(39.05 %) 		161
(2.16 %)
Benchmark Email 7.9224.656
(58.77 %) 		3.008
(37.97 %) 		258
(3.26 %)
MailChimp 7.8914.526
(57.36 %) 		3.175
(40.24 %) 		190
(2.41 %)
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SendPulse email deliverability providers comparison 2020 (January)
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Email deliverability rates for SendPulse and other providers comparison

63.66 % of 8.379 emails sent with SendPulse ended up in the recipient's main mailbox. 35.36 % of all emails were moved from the email providers to the spam folder after successful delivery. 0.98 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.68 %
(5.837) 		22.23 %
(1.692) 		1.09 %
(83)
AWeber 75.46 %
(5.887) 		23.33 %
(1.820) 		1.20 %
(94)
GetResponse 75.25 %
(6.413) 		23.46 %
(1.999) 		1.29 %
(110)
Klick-Tipp 72.61 %
(5.807) 		26.51 %
(2.120) 		0.88 %
(70)
CleverReach 72.06 %
(5.690) 		26.17 %
(2.066) 		1.77 %
(140)
CampaignMonitor 69.91 %
(5.488) 		28.08 %
(2.204) 		2.01 %
(158)
Clever Elements 69.58 %
(5.607) 		28.83 %
(2.323) 		1.59 %
(128)
Constant Contact 68.59 %
(5.600) 		28.14 %
(2.298) 		3.27 %
(267)
ConvertKit 68.24 %
(5.463) 		28.82 %
(2.307) 		2.94 %
(235)
Mailify 68.12 %
(5.794) 		29.89 %
(2.542) 		1.99 %
(169)
HubSpot 67.99 %
(5.482) 		30.35 %
(2.447) 		1.66 %
(134)
MailerLite 66.44 %
(5.536) 		31.24 %
(2.603) 		2.32 %
(193)
Newsletter2Go 66.19 %
(5.457) 		32.78 %
(2.703) 		1.03 %
(85)
Moosend 64.70 %
(5.220) 		33.50 %
(2.703) 		1.80 %
(145)
SendPulse 63.66 %
(5.334) 		35.36 %
(2.963) 		0.98 %
(82)
SendInBlue 62.67 %
(4.972) 		34.13 %
(2.708) 		3.20 %
(254)
Mailjet 60.93 %
(5.127) 		37.27 %
(3.136) 		1.79 %
(151)
Rapidmail 58.78 %
(4.373) 		39.05 %
(2.905) 		2.16 %
(161)
Benchmark Email 58.77 %
(4.656) 		37.97 %
(3.008) 		3.26 %
(258)
MailChimp 57.36 %
(4.526) 		40.24 %
(3.175) 		2.41 %
(190)
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SendPulse email deliverability rates providers comparison 2020 (January)
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Email deliverability by category

The delivery of the emails with SendPulse in the categories Clothing, Food & Drink, Pets, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 580400174668.97 %30.00 %1.03 %
Food & Drink 691475210668.74 %30.39 %0.87 %
Pets 684467210768.27 %30.70 %1.02 %
Home & Garden 652445202568.25 %30.98 %0.77 %
Other 669451211767.41 %31.54 %1.05 %
Sport & Fitness 610390214663.93 %35.08 %0.98 %
Cosmetics & Beauty 638404229563.32 %35.89 %0.78 %
Job & Career 619391220863.17 %35.54 %1.29 %
Entertainment 691436251463.10 %36.32 %0.58 %
Elektronics 661412240962.33 %36.31 %1.36 %
Finance 585346235459.15 %40.17 %0.68 %
Health 634365260957.57 %41.01 %1.42 %
Dating 665352307652.93 %46.17 %0.90 %
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SendPulse email deliverability by category 2020 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendPulse are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 656448201768.29 %30.64 %1.07 %
Zoho Mail 879586286766.67 %32.54 %0.80 %
Mail.com 881585288866.40 %32.69 %0.91 %
Yahoo Mail 680445229665.44 %33.68 %0.88 %
AOL Mail 859559292865.08 %33.99 %0.93 %
ProtonMail 864554302864.12 %34.95 %0.93 %
Yandex Mail 9606013491062.60 %36.35 %1.04 %
GMX Mail 795496290962.39 %36.48 %1.13 %
Outlook Mail 821496316960.41 %38.49 %1.10 %
Gmail 9845644101057.32 %41.67 %1.02 %
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SendPulse email deliverability by email service provider 2020 (January)
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All email deliverability reports for SendPulse

All available email deliverability reports for SendPulse.

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References and Resources

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