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SendPulse Email Deliverability Report for the year 2020 (August)

In this email deliverability report for SendPulse (August 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendPulse and other providers comparison

A total of 8.632 emails were sent with SendPulse. A total of 6.032 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.502 emails ended up in the spam folder. 98 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 7.9976.158
(77.00 %)
1.748
(21.86 %)
91
(1.14 %)
Clever Elements 8.2706.313
(76.34 %)
1.872
(22.64 %)
85
(1.03 %)
Moosend 8.2756.194
(74.85 %)
1.969
(23.79 %)
112
(1.35 %)
GetResponse 8.1966.131
(74.80 %)
1.962
(23.94 %)
103
(1.26 %)
Mailify 7.4195.366
(72.33 %)
1.925
(25.95 %)
128
(1.73 %)
CleverReach 8.0755.740
(71.08 %)
2.239
(27.73 %)
96
(1.19 %)
CampaignMonitor 7.6845.457
(71.02 %)
2.085
(27.13 %)
142
(1.85 %)
Mailjet 8.0395.681
(70.67 %)
2.228
(27.71 %)
130
(1.62 %)
SendPulse 8.6326.032
(69.88 %)
2.502
(28.99 %)
98
(1.14 %)
Rapidmail 7.8835.483
(69.55 %)
2.290
(29.05 %)
110
(1.40 %)
Klick-Tipp 7.6395.226
(68.41 %)
2.327
(30.46 %)
86
(1.13 %)
MailChimp 8.1185.472
(67.41 %)
2.474
(30.48 %)
172
(2.12 %)
MailerLite 8.0275.273
(65.69 %)
2.582
(32.17 %)
172
(2.14 %)
SendInBlue 8.5675.405
(63.09 %)
2.906
(33.92 %)
256
(2.99 %)
ActiveCampaign 7.9344.985
(62.83 %)
2.840
(35.80 %)
109
(1.37 %)
ConvertKit 7.7604.848
(62.47 %)
2.734
(35.23 %)
178
(2.29 %)
HubSpot 8.2455.130
(62.22 %)
2.942
(35.68 %)
173
(2.10 %)
Benchmark Email 8.1104.905
(60.48 %)
2.937
(36.21 %)
268
(3.30 %)
Constant Contact 8.1514.845
(59.44 %)
3.109
(38.14 %)
197
(2.42 %)
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SendPulse email deliverability providers comparison 2020 (August)
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Email deliverability rates for SendPulse and other providers comparison

69.88 % of 8.632 emails sent with SendPulse ended up in the recipient's main mailbox. 28.99 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.14 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 77.00 %
(6.158)
21.86 %
(1.748)
1.14 %
(91)
Clever Elements 76.34 %
(6.313)
22.64 %
(1.872)
1.03 %
(85)
Moosend 74.85 %
(6.194)
23.79 %
(1.969)
1.35 %
(112)
GetResponse 74.80 %
(6.131)
23.94 %
(1.962)
1.26 %
(103)
Mailify 72.33 %
(5.366)
25.95 %
(1.925)
1.73 %
(128)
CleverReach 71.08 %
(5.740)
27.73 %
(2.239)
1.19 %
(96)
CampaignMonitor 71.02 %
(5.457)
27.13 %
(2.085)
1.85 %
(142)
Mailjet 70.67 %
(5.681)
27.71 %
(2.228)
1.62 %
(130)
SendPulse 69.88 %
(6.032)
28.99 %
(2.502)
1.14 %
(98)
Rapidmail 69.55 %
(5.483)
29.05 %
(2.290)
1.40 %
(110)
Klick-Tipp 68.41 %
(5.226)
30.46 %
(2.327)
1.13 %
(86)
MailChimp 67.41 %
(5.472)
30.48 %
(2.474)
2.12 %
(172)
MailerLite 65.69 %
(5.273)
32.17 %
(2.582)
2.14 %
(172)
SendInBlue 63.09 %
(5.405)
33.92 %
(2.906)
2.99 %
(256)
ActiveCampaign 62.83 %
(4.985)
35.80 %
(2.840)
1.37 %
(109)
ConvertKit 62.47 %
(4.848)
35.23 %
(2.734)
2.29 %
(178)
HubSpot 62.22 %
(5.130)
35.68 %
(2.942)
2.10 %
(173)
Benchmark Email 60.48 %
(4.905)
36.21 %
(2.937)
3.30 %
(268)
Constant Contact 59.44 %
(4.845)
38.14 %
(3.109)
2.42 %
(197)
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SendPulse email deliverability rates providers comparison 2020 (August)
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Email deliverability by category

The delivery of the emails with SendPulse in the categories Home & Garden, Pets, Food & Drink, Other and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Elektronics and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 682510164874.78 %24.05 %1.17 %
Pets 741552180974.49 %24.29 %1.21 %
Food & Drink 549408135674.32 %24.59 %1.09 %
Other 746553185874.13 %24.80 %1.07 %
Clothing 605447150873.88 %24.79 %1.32 %
Entertainment 644453183870.34 %28.42 %1.24 %
Sport & Fitness 629442183470.27 %29.09 %0.64 %
Job & Career 716497211869.41 %29.47 %1.12 %
Cosmetics & Beauty 706486211968.84 %29.89 %1.27 %
Elektronics 684470206868.71 %30.12 %1.17 %
Finance 595386201864.87 %33.78 %1.34 %
Health 645414224764.19 %34.73 %1.09 %
Dating 690414269760.00 %38.99 %1.01 %
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SendPulse email deliverability by category 2020 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendPulse are Zoho Mail, Custom Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Zoho Mail 714525185473.53 %25.91 %0.56 %
Custom Mail 9757162471273.44 %25.33 %1.23 %
Mail.com 721526187872.95 %25.94 %1.11 %
Yahoo Mail 9827032691071.59 %27.39 %1.02 %
AOL Mail 781556216971.19 %27.66 %1.15 %
ProtonMail 9666702831369.36 %29.30 %1.35 %
Yandex Mail 8195672421069.23 %29.55 %1.22 %
GMX Mail 8555802641167.84 %30.88 %1.29 %
Outlook Mail 8905942861066.74 %32.13 %1.12 %
Gmail 9295953231164.05 %34.77 %1.18 %
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SendPulse email deliverability by email service provider 2020 (August)
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All email deliverability reports for SendPulse

All available email deliverability reports for SendPulse.

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References and Resources

Further resources and references for SendPulse.

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