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SendPulse Email Deliverability Report for the year 2023 (August)

In this email deliverability report for SendPulse (August 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendPulse and other providers comparison

A total of 6.884 emails were sent with SendPulse. A total of 5.460 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.130 emails ended up in the spam folder. 294 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7465.863
(86.91 %) 		686
(10.17 %) 		197
(2.92 %)
ActiveCampaign 6.8195.829
(85.48 %) 		777
(11.39 %) 		213
(3.12 %)
CleverReach 6.9935.867
(83.90 %) 		894
(12.78 %) 		232
(3.32 %)
Rapidmail 6.8845.758
(83.64 %) 		888
(12.90 %) 		238
(3.46 %)
HubSpot 6.8225.700
(83.55 %) 		885
(12.97 %) 		237
(3.47 %)
CampaignMonitor 6.6945.584
(83.42 %) 		874
(13.06 %) 		236
(3.53 %)
Klick-Tipp 6.8425.702
(83.34 %) 		899
(13.14 %) 		241
(3.52 %)
Mailjet 6.6925.570
(83.23 %) 		890
(13.30 %) 		232
(3.47 %)
Mailify 6.9055.665
(82.04 %) 		958
(13.87 %) 		282
(4.08 %)
ConvertKit 6.8905.597
(81.23 %) 		999
(14.50 %) 		294
(4.27 %)
AWeber 6.6495.389
(81.05 %) 		989
(14.87 %) 		271
(4.08 %)
MailChimp 6.8275.518
(80.83 %) 		1.025
(15.01 %) 		284
(4.16 %)
Constant Contact 6.8645.513
(80.32 %) 		1.072
(15.62 %) 		279
(4.06 %)
Moosend 6.7805.445
(80.31 %) 		1.032
(15.22 %) 		303
(4.47 %)
MailerLite 6.7015.356
(79.93 %) 		1.043
(15.56 %) 		302
(4.51 %)
SendInBlue 6.7445.387
(79.88 %) 		1.079
(16.00 %) 		278
(4.12 %)
Benchmark Email 6.8265.449
(79.83 %) 		1.067
(15.63 %) 		310
(4.54 %)
SendPulse 6.8845.460
(79.31 %) 		1.130
(16.41 %) 		294
(4.27 %)
Clever Elements 6.7785.154
(76.04 %) 		1.284
(18.94 %) 		340
(5.02 %)
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SendPulse email deliverability providers comparison 2023 (August)
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Email deliverability rates for SendPulse and other providers comparison

79.31 % of 6.884 emails sent with SendPulse ended up in the recipient's main mailbox. 16.41 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.27 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.91 %
(5.863) 		10.17 %
(686) 		2.92 %
(197)
ActiveCampaign 85.48 %
(5.829) 		11.39 %
(777) 		3.12 %
(213)
CleverReach 83.90 %
(5.867) 		12.78 %
(894) 		3.32 %
(232)
Rapidmail 83.64 %
(5.758) 		12.90 %
(888) 		3.46 %
(238)
HubSpot 83.55 %
(5.700) 		12.97 %
(885) 		3.47 %
(237)
CampaignMonitor 83.42 %
(5.584) 		13.06 %
(874) 		3.53 %
(236)
Klick-Tipp 83.34 %
(5.702) 		13.14 %
(899) 		3.52 %
(241)
Mailjet 83.23 %
(5.570) 		13.30 %
(890) 		3.47 %
(232)
Mailify 82.04 %
(5.665) 		13.87 %
(958) 		4.08 %
(282)
ConvertKit 81.23 %
(5.597) 		14.50 %
(999) 		4.27 %
(294)
AWeber 81.05 %
(5.389) 		14.87 %
(989) 		4.08 %
(271)
MailChimp 80.83 %
(5.518) 		15.01 %
(1.025) 		4.16 %
(284)
Constant Contact 80.32 %
(5.513) 		15.62 %
(1.072) 		4.06 %
(279)
Moosend 80.31 %
(5.445) 		15.22 %
(1.032) 		4.47 %
(303)
MailerLite 79.93 %
(5.356) 		15.56 %
(1.043) 		4.51 %
(302)
SendInBlue 79.88 %
(5.387) 		16.00 %
(1.079) 		4.12 %
(278)
Benchmark Email 79.83 %
(5.449) 		15.63 %
(1.067) 		4.54 %
(310)
SendPulse 79.31 %
(5.460) 		16.41 %
(1.130) 		4.27 %
(294)
Clever Elements 76.04 %
(5.154) 		18.94 %
(1.284) 		5.02 %
(340)
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SendPulse email deliverability rates providers comparison 2023 (August)
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Email deliverability by category

The delivery of the emails with SendPulse in the categories Home & Garden, Food & Drink, Elektronics, Pets and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Sport & Fitness, Finance, Cosmetics & Beauty, Entertainment and Dating.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 475399641284.00 %13.47 %2.53 %
Food & Drink 533437781881.99 %14.63 %3.38 %
Elektronics 534431851880.71 %15.92 %3.37 %
Pets 551444822580.58 %14.88 %4.54 %
Clothing 499402742380.56 %14.83 %4.61 %
Other 539430862379.78 %15.96 %4.27 %
Health 557440942378.99 %16.88 %4.13 %
Job & Career 5494311011778.51 %18.40 %3.10 %
Dating 5394221021578.29 %18.92 %2.78 %
Entertainment 514401872678.02 %16.93 %5.06 %
Cosmetics & Beauty 486375793277.16 %16.26 %6.58 %
Finance 536412982676.87 %18.28 %4.85 %
Sport & Fitness 5724361003676.22 %17.48 %6.29 %
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SendPulse email deliverability by category 2023 (August)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendPulse are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, AOL Mail and Mail.com.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 670548982481.79 %14.63 %3.58 %
ProtonMail 7235911052781.74 %14.52 %3.73 %
GMX Mail 7105791072481.55 %15.07 %3.38 %
Zoho Mail 650526992580.92 %15.23 %3.85 %
Gmail 6795341222378.65 %17.97 %3.39 %
Yandex Mail 6985481272378.51 %18.19 %3.30 %
Yahoo Mail 7195611233578.03 %17.11 %4.87 %
Mail.com 6935391134177.78 %16.31 %5.92 %
AOL Mail 6765251163577.66 %17.16 %5.18 %
Outlook Mail 6665091203776.43 %18.02 %5.56 %
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SendPulse email deliverability by email service provider 2023 (August)
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All email deliverability reports for SendPulse

All available email deliverability reports for SendPulse.

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References and Resources

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