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SendPulse Email Deliverability Report for the year 2020 (December)

In this email deliverability report for SendPulse (December 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendPulse and other providers comparison

A total of 8.006 emails were sent with SendPulse. A total of 5.686 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.227 emails ended up in the spam folder. 93 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.9686.192
(77.71 %)
1.674
(21.01 %)
102
(1.28 %)
CleverReach 8.6856.706
(77.21 %)
1.860
(21.42 %)
119
(1.37 %)
Clever Elements 8.0215.997
(74.77 %)
1.891
(23.58 %)
133
(1.66 %)
AWeber 8.0706.009
(74.46 %)
1.944
(24.09 %)
117
(1.45 %)
CampaignMonitor 8.1015.887
(72.67 %)
2.069
(25.54 %)
145
(1.79 %)
Klick-Tipp 8.4085.972
(71.03 %)
2.355
(28.01 %)
81
(0.96 %)
SendPulse 8.0065.686
(71.02 %)
2.227
(27.82 %)
93
(1.16 %)
Moosend 8.1315.724
(70.40 %)
2.240
(27.55 %)
167
(2.05 %)
ActiveCampaign 8.1645.709
(69.93 %)
2.354
(28.83 %)
101
(1.24 %)
Constant Contact 8.1045.630
(69.47 %)
2.236
(27.59 %)
238
(2.94 %)
MailChimp 8.0455.562
(69.14 %)
2.305
(28.65 %)
178
(2.21 %)
ConvertKit 8.0835.556
(68.74 %)
2.277
(28.17 %)
250
(3.09 %)
Benchmark Email 8.3885.613
(66.92 %)
2.457
(29.29 %)
318
(3.79 %)
Rapidmail 8.1855.476
(66.90 %)
2.535
(30.97 %)
174
(2.13 %)
Mailjet 7.7854.972
(63.87 %)
2.649
(34.03 %)
164
(2.11 %)
HubSpot 8.0375.117
(63.67 %)
2.781
(34.60 %)
139
(1.73 %)
MailerLite 7.7884.956
(63.64 %)
2.656
(34.10 %)
176
(2.26 %)
SendInBlue 7.7234.885
(63.25 %)
2.640
(34.18 %)
198
(2.56 %)
Mailify 8.1675.083
(62.24 %)
2.901
(35.52 %)
183
(2.24 %)
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SendPulse email deliverability providers comparison 2020 (December)
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Email deliverability rates for SendPulse and other providers comparison

71.02 % of 8.006 emails sent with SendPulse ended up in the recipient's main mailbox. 27.82 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.16 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.71 %
(6.192)
21.01 %
(1.674)
1.28 %
(102)
CleverReach 77.21 %
(6.706)
21.42 %
(1.860)
1.37 %
(119)
Clever Elements 74.77 %
(5.997)
23.58 %
(1.891)
1.66 %
(133)
AWeber 74.46 %
(6.009)
24.09 %
(1.944)
1.45 %
(117)
CampaignMonitor 72.67 %
(5.887)
25.54 %
(2.069)
1.79 %
(145)
Klick-Tipp 71.03 %
(5.972)
28.01 %
(2.355)
0.96 %
(81)
SendPulse 71.02 %
(5.686)
27.82 %
(2.227)
1.16 %
(93)
Moosend 70.40 %
(5.724)
27.55 %
(2.240)
2.05 %
(167)
ActiveCampaign 69.93 %
(5.709)
28.83 %
(2.354)
1.24 %
(101)
Constant Contact 69.47 %
(5.630)
27.59 %
(2.236)
2.94 %
(238)
MailChimp 69.14 %
(5.562)
28.65 %
(2.305)
2.21 %
(178)
ConvertKit 68.74 %
(5.556)
28.17 %
(2.277)
3.09 %
(250)
Benchmark Email 66.92 %
(5.613)
29.29 %
(2.457)
3.79 %
(318)
Rapidmail 66.90 %
(5.476)
30.97 %
(2.535)
2.13 %
(174)
Mailjet 63.87 %
(4.972)
34.03 %
(2.649)
2.11 %
(164)
HubSpot 63.67 %
(5.117)
34.60 %
(2.781)
1.73 %
(139)
MailerLite 63.64 %
(4.956)
34.10 %
(2.656)
2.26 %
(176)
SendInBlue 63.25 %
(4.885)
34.18 %
(2.640)
2.56 %
(198)
Mailify 62.24 %
(5.083)
35.52 %
(2.901)
2.24 %
(183)
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SendPulse email deliverability rates providers comparison 2020 (December)
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Email deliverability by category

The delivery of the emails with SendPulse in the categories Pets, Home & Garden, Food & Drink, Clothing and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Cosmetics & Beauty and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 564432126676.60 %22.34 %1.06 %
Home & Garden 531403123575.89 %23.16 %0.94 %
Food & Drink 582440133975.60 %22.85 %1.55 %
Clothing 726548169975.48 %23.28 %1.24 %
Other 615462145875.12 %23.58 %1.30 %
Sport & Fitness 562401155671.35 %27.58 %1.07 %
Elektronics 757537212870.94 %28.01 %1.06 %
Job & Career 610430172870.49 %28.20 %1.31 %
Entertainment 596420169770.47 %28.36 %1.17 %
Cosmetics & Beauty 590414167970.17 %28.31 %1.53 %
Health 670442221765.97 %32.99 %1.04 %
Finance 615404206565.69 %33.50 %0.81 %
Dating 588353229660.03 %38.95 %1.02 %
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SendPulse email deliverability by category 2020 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendPulse are Mail.com, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Mail.com 839625206874.49 %24.55 %0.95 %
Custom Mail 7365471771274.32 %24.05 %1.63 %
Zoho Mail 8916582221173.85 %24.92 %1.23 %
Yahoo Mail 721527188673.09 %26.07 %0.83 %
AOL Mail 851615228872.27 %26.79 %0.94 %
ProtonMail 7695452141070.87 %27.83 %1.30 %
Yandex Mail 790552230869.87 %29.11 %1.01 %
GMX Mail 7855412341068.92 %29.81 %1.27 %
Outlook Mail 8395722571068.18 %30.63 %1.19 %
Gmail 7855042711064.20 %34.52 %1.27 %
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SendPulse email deliverability by email service provider 2020 (December)
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All email deliverability reports for SendPulse

All available email deliverability reports for SendPulse.

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References and Resources

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