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SendPulse Email Deliverability Report for the year 2020 (February)

In this email deliverability report for SendPulse (February 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for SendPulse and other providers comparison

A total of 8.020 emails were sent with SendPulse. A total of 5.468 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.449 emails ended up in the spam folder. 103 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 8.6446.681
(77.29 %) 		1.898
(21.96 %) 		65
(0.75 %)
Clever Elements 8.1226.197
(76.30 %) 		1.798
(22.14 %) 		127
(1.56 %)
GetResponse 8.0606.088
(75.53 %) 		1.884
(23.37 %) 		88
(1.09 %)
Newsletter2Go 8.0875.865
(72.52 %) 		2.126
(26.29 %) 		96
(1.19 %)
CampaignMonitor 8.0585.812
(72.13 %) 		2.123
(26.35 %) 		123
(1.53 %)
CleverReach 8.0915.770
(71.31 %) 		2.166
(26.77 %) 		155
(1.92 %)
Moosend 7.9095.591
(70.69 %) 		2.181
(27.58 %) 		137
(1.73 %)
MailerLite 7.9095.553
(70.21 %) 		2.216
(28.02 %) 		140
(1.77 %)
AWeber 8.0435.622
(69.90 %) 		2.333
(29.01 %) 		88
(1.09 %)
ConvertKit 7.5575.266
(69.68 %) 		2.101
(27.80 %) 		190
(2.51 %)
Klick-Tipp 8.0705.528
(68.50 %) 		2.438
(30.21 %) 		104
(1.29 %)
SendPulse 8.0205.468
(68.18 %) 		2.449
(30.54 %) 		103
(1.28 %)
HubSpot 8.4005.721
(68.11 %) 		2.556
(30.43 %) 		123
(1.46 %)
Constant Contact 7.4925.023
(67.04 %) 		2.235
(29.83 %) 		234
(3.12 %)
Mailify 7.9545.304
(66.68 %) 		2.492
(31.33 %) 		158
(1.99 %)
Benchmark Email 8.2045.313
(64.76 %) 		2.617
(31.90 %) 		274
(3.34 %)
MailChimp 7.7694.960
(63.84 %) 		2.631
(33.87 %) 		178
(2.29 %)
Rapidmail 7.9764.821
(60.44 %) 		3.002
(37.64 %) 		153
(1.92 %)
Mailjet 7.9704.726
(59.30 %) 		3.089
(38.76 %) 		155
(1.94 %)
SendInBlue 8.1454.746
(58.27 %) 		3.147
(38.64 %) 		252
(3.09 %)
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SendPulse email deliverability providers comparison 2020 (February)
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Email deliverability rates for SendPulse and other providers comparison

68.18 % of 8.020 emails sent with SendPulse ended up in the recipient's main mailbox. 30.54 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.28 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 77.29 %
(6.681) 		21.96 %
(1.898) 		0.75 %
(65)
Clever Elements 76.30 %
(6.197) 		22.14 %
(1.798) 		1.56 %
(127)
GetResponse 75.53 %
(6.088) 		23.37 %
(1.884) 		1.09 %
(88)
Newsletter2Go 72.52 %
(5.865) 		26.29 %
(2.126) 		1.19 %
(96)
CampaignMonitor 72.13 %
(5.812) 		26.35 %
(2.123) 		1.53 %
(123)
CleverReach 71.31 %
(5.770) 		26.77 %
(2.166) 		1.92 %
(155)
Moosend 70.69 %
(5.591) 		27.58 %
(2.181) 		1.73 %
(137)
MailerLite 70.21 %
(5.553) 		28.02 %
(2.216) 		1.77 %
(140)
AWeber 69.90 %
(5.622) 		29.01 %
(2.333) 		1.09 %
(88)
ConvertKit 69.68 %
(5.266) 		27.80 %
(2.101) 		2.51 %
(190)
Klick-Tipp 68.50 %
(5.528) 		30.21 %
(2.438) 		1.29 %
(104)
SendPulse 68.18 %
(5.468) 		30.54 %
(2.449) 		1.28 %
(103)
HubSpot 68.11 %
(5.721) 		30.43 %
(2.556) 		1.46 %
(123)
Constant Contact 67.04 %
(5.023) 		29.83 %
(2.235) 		3.12 %
(234)
Mailify 66.68 %
(5.304) 		31.33 %
(2.492) 		1.99 %
(158)
Benchmark Email 64.76 %
(5.313) 		31.90 %
(2.617) 		3.34 %
(274)
MailChimp 63.84 %
(4.960) 		33.87 %
(2.631) 		2.29 %
(178)
Rapidmail 60.44 %
(4.821) 		37.64 %
(3.002) 		1.92 %
(153)
Mailjet 59.30 %
(4.726) 		38.76 %
(3.089) 		1.94 %
(155)
SendInBlue 58.27 %
(4.746) 		38.64 %
(3.147) 		3.09 %
(252)
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SendPulse email deliverability rates providers comparison 2020 (February)
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Email deliverability by category

The delivery of the emails with SendPulse in the categories Pets, Food & Drink, Clothing, Other and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Pets 6224571551073.47 %24.92 %1.61 %
Food & Drink 530386137772.83 %25.85 %1.32 %
Clothing 564409149672.52 %26.42 %1.06 %
Other 622451164772.51 %26.37 %1.13 %
Home & Garden 620449163872.42 %26.29 %1.29 %
Cosmetics & Beauty 656452197768.90 %30.03 %1.07 %
Sport & Fitness 550375167868.18 %30.36 %1.45 %
Job & Career 627426194767.94 %30.94 %1.12 %
Elektronics 558379171867.92 %30.65 %1.43 %
Entertainment 736498229967.66 %31.11 %1.22 %
Finance 685430247862.77 %36.06 %1.17 %
Health 6073812161062.77 %35.58 %1.65 %
Dating 643375260858.32 %40.44 %1.24 %
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SendPulse email deliverability by category 2020 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with SendPulse are Custom Mail, Zoho Mail and AOL Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8856402331272.32 %26.33 %1.36 %
Zoho Mail 784550225970.15 %28.70 %1.15 %
AOL Mail 657460189870.02 %28.77 %1.22 %
Mail.com 7315112101069.90 %28.73 %1.37 %
ProtonMail 8565952501169.51 %29.21 %1.29 %
Yahoo Mail 8185622451168.70 %29.95 %1.34 %
Yandex Mail 8055402541167.08 %31.55 %1.37 %
GMX Mail 6574372091166.51 %31.81 %1.67 %
Outlook Mail 837551278865.83 %33.21 %0.96 %
Gmail 9906223561262.83 %35.96 %1.21 %
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SendPulse email deliverability by email service provider 2020 (February)
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All email deliverability reports for SendPulse

All available email deliverability reports for SendPulse.

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References and Resources

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