Benchmark Email and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 540.333	417.902 434.606	103.155 89.255	20.410 16.271

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 80.43 %	19.04 % 16.52 %	3.77 % 3.01 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41539	33233 34613	6908 5836	1459 1087	79.80 % 83.33 %	16.59 % 14.05 %	3.50 % 2.62 %
Elektronics	42155 41606	32749 33726	7868 6638	1527 1187	77.69 % 81.06 %	18.66 % 15.95 %	3.62 % 2.85 %
Entertainment	41345 41709	31931 33523	7836 6916	1547 1194	77.23 % 80.37 %	18.95 % 16.58 %	3.74 % 2.86 %
Cosmetics & Beauty	41427 41532	31929 33265	7919 6984	1565 1296	77.07 % 80.09 %	19.12 % 16.82 %	3.78 % 3.12 %
Food & Drink	41480 42123	33075 34940	6944 6021	1442 1142	79.74 % 82.95 %	16.74 % 14.29 %	3.48 % 2.71 %
Home & Garden	41872 41257	33494 34323	6944 5840	1407 1120	79.99 % 83.19 %	16.58 % 14.16 %	3.36 % 2.71 %
Finance	41911 41415	31004 32074	9128 7944	1754 1394	73.98 % 77.45 %	21.78 % 19.18 %	4.19 % 3.37 %
Health	42072 41795	31467 32771	8885 7671	1646 1345	74.79 % 78.41 %	21.12 % 18.35 %	3.91 % 3.22 %
Pets	41892 41689	33108 34194	7296 6249	1433 1229	79.03 % 82.02 %	17.42 % 14.99 %	3.42 % 2.95 %
Sport & Fitness	40862 41736	31150 33135	8040 7233	1617 1347	76.23 % 79.39 %	19.68 % 17.33 %	3.96 % 3.23 %
Job & Career	41996 41130	31513 32271	8658 7427	1803 1403	75.04 % 78.46 %	20.62 % 18.06 %	4.29 % 3.41 %
Dating	41631 41453	30470 31767	9453 8367	1711 1314	73.19 % 76.63 %	22.71 % 20.18 %	4.11 % 3.17 %
Other	41615 41349	32779 34004	7276 6129	1499 1213	78.77 % 82.24 %	17.48 % 14.82 %	3.60 % 2.93 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50844	37126 39015	11189 10057	2199 1757	73.48 % 76.73 %	22.15 % 19.78 %	4.35 % 3.46 %
Outlook Mail	51144 50599	37985 39533	11028 9375	2115 1679	74.27 % 78.13 %	21.56 % 18.53 %	4.14 % 3.32 %
Yahoo Mail	50603 50860	38759 40714	9847 8574	1961 1527	76.59 % 80.05 %	19.46 % 16.86 %	3.88 % 3.00 %
AOL Mail	50815 50322	38846 40253	9962 8472	1982 1574	76.45 % 79.99 %	19.60 % 16.84 %	3.90 % 3.13 %
Mail.com	50985 50639	39618 41184	9489 7985	1858 1448	77.71 % 81.33 %	18.61 % 15.77 %	3.64 % 2.86 %
Yandex Mail	50989 50804	38283 39995	10557 9135	2094 1661	75.08 % 78.72 %	20.70 % 17.98 %	4.11 % 3.27 %
GMX Mail	51022 50110	39661 40652	9639 8019	1701 1412	77.73 % 81.13 %	18.89 % 16.00 %	3.33 % 2.82 %
Zoho Mail	50671 50797	39696 41638	9055 7763	1877 1398	78.34 % 81.97 %	17.87 % 15.28 %	3.70 % 2.75 %
ProtonMail	50539 51461	39745 42307	9014 7833	1734 1328	78.64 % 82.21 %	17.84 % 15.22 %	3.43 % 2.58 %
Custom Mail	50517 50124	40214 41684	8529 7102	1731 1316	79.60 % 83.16 %	16.88 % 14.17 %	3.43 % 2.63 %
iCloud Mail	11333 11368	8945 8888	1925 1970	443 498	78.93 % 78.18 %	16.99 % 17.33 %	3.91 % 4.38 %
Tuta	11364 11435	9482 9535	1488 1539	351 346	83.44 % 83.38 %	13.09 % 13.46 %	3.09 % 3.03 %
Juno.com	11395 10970	9542 9208	1433 1431	364 327	83.74 % 83.94 %	12.58 % 13.04 %	3.19 % 2.98 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.