Benchmark Email and Klick-Tipp Email Deliverability Comparison

In this comparison, the deliverability of Benchmark Email and Klick-Tipp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Klick-Tipp than for Benchmark Email.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.902 540.072	417.902 436.102	103.155 88.692	20.410 15.609

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Klick-Tipp beats Benchmark Email in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.12 % 80.75 %	19.04 % 16.42 %	3.77 % 2.89 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Klick-Tipp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41644 41192	33233 34443	6908 5750	1459 1026	79.80 % 83.62 %	16.59 % 13.96 %	3.50 % 2.49 %
Elektronics	42155 42041	32749 34267	7868 6641	1527 1162	77.69 % 81.51 %	18.66 % 15.80 %	3.62 % 2.76 %
Entertainment	41345 41494	31931 33475	7836 6860	1547 1179	77.23 % 80.67 %	18.95 % 16.53 %	3.74 % 2.84 %
Cosmetics & Beauty	41427 41166	31929 33256	7919 6807	1565 1154	77.07 % 80.79 %	19.12 % 16.54 %	3.78 % 2.80 %
Food & Drink	41480 41465	33075 34604	6944 5838	1442 1039	79.74 % 83.45 %	16.74 % 14.08 %	3.48 % 2.51 %
Home & Garden	41872 41478	33494 34598	6944 5816	1407 1097	79.99 % 83.41 %	16.58 % 14.02 %	3.36 % 2.64 %
Finance	41911 41470	31004 32247	9128 7855	1754 1400	73.98 % 77.76 %	21.78 % 18.94 %	4.19 % 3.38 %
Health	42072 41430	31467 32596	8885 7529	1646 1313	74.79 % 78.68 %	21.12 % 18.17 %	3.91 % 3.17 %
Pets	41892 41317	33108 34092	7296 6129	1433 1104	79.03 % 82.51 %	17.42 % 14.83 %	3.42 % 2.67 %
Sport & Fitness	40862 41689	31150 33126	8040 7293	1617 1320	76.23 % 79.46 %	19.68 % 17.49 %	3.96 % 3.17 %
Job & Career	41996 42406	31513 33371	8658 7698	1803 1351	75.04 % 78.69 %	20.62 % 18.15 %	4.29 % 3.19 %
Dating	41631 41141	30470 31534	9453 8258	1711 1375	73.19 % 76.65 %	22.71 % 20.07 %	4.11 % 3.34 %
Other	41615 41783	32779 34493	7276 6218	1499 1089	78.77 % 82.55 %	17.48 % 14.88 %	3.60 % 2.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Klick-Tipp is better than Benchmark Email.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50525 50976	37126 39400	11189 9941	2199 1670	73.48 % 77.29 %	22.15 % 19.50 %	4.35 % 3.28 %
Outlook Mail	51144 51116	37985 39905	11028 9591	2115 1639	74.27 % 78.07 %	21.56 % 18.76 %	4.14 % 3.21 %
Yahoo Mail	50603 50144	38759 40214	9847 8379	1961 1546	76.59 % 80.20 %	19.46 % 16.71 %	3.88 % 3.08 %
AOL Mail	50815 50753	38846 40721	9962 8521	1982 1522	76.45 % 80.23 %	19.60 % 16.79 %	3.90 % 3.00 %
Mail.com	50985 50586	39618 41133	9489 8028	1858 1435	77.71 % 81.31 %	18.61 % 15.87 %	3.64 % 2.84 %
Yandex Mail	50989 50713	38283 40085	10557 9109	2094 1568	75.08 % 79.04 %	20.70 % 17.96 %	4.11 % 3.09 %
GMX Mail	51022 50324	39661 40973	9639 8043	1701 1331	77.73 % 81.42 %	18.89 % 15.98 %	3.33 % 2.64 %
Zoho Mail	50671 50533	39696 41635	9055 7584	1877 1345	78.34 % 82.39 %	17.87 % 15.01 %	3.70 % 2.66 %
ProtonMail	50539 51185	39745 42157	9014 7770	1734 1272	78.64 % 82.36 %	17.84 % 15.18 %	3.43 % 2.49 %
Custom Mail	50517 49900	40214 41699	8529 6982	1731 1239	79.60 % 83.57 %	16.88 % 13.99 %	3.43 % 2.48 %
iCloud Mail	11333 11288	8945 9061	1925 1877	443 400	78.93 % 80.27 %	16.99 % 16.63 %	3.91 % 3.54 %
Tuta	11364 11135	9482 9409	1488 1434	351 315	83.44 % 84.50 %	13.09 % 12.88 %	3.09 % 2.83 %
Juno.com	11395 11419	9542 9710	1433 1433	364 327	83.74 % 85.03 %	12.58 % 12.55 %	3.19 % 2.86 %

Compare Benchmark Email with other providers

Compare the email deliverability of Benchmark Email with other providers.