ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
189.043 188.845	143.683 141.620	41.391 42.911	3.969 4.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.01 % 74.99 %	21.90 % 22.72 %	2.10 % 2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13879 14272	11108 11257	2493 2722	278 293	80.03 % 78.87 %	17.96 % 19.07 %	2.00 % 2.05 %
Elektronics	14401 14666	11002 11028	3113 3304	286 334	76.40 % 75.19 %	21.62 % 22.53 %	1.99 % 2.28 %
Entertainment	14297 14530	10832 10875	3170 3341	295 314	75.76 % 74.85 %	22.17 % 22.99 %	2.06 % 2.16 %
Cosmetics & Beauty	14253 14778	10782 10998	3174 3435	297 345	75.65 % 74.42 %	22.27 % 23.24 %	2.08 % 2.33 %
Food & Drink	14166 14946	11310 11746	2592 2889	264 311	79.84 % 78.59 %	18.30 % 19.33 %	1.86 % 2.08 %
Home & Garden	14947 14432	11900 11400	2772 2747	275 285	79.61 % 78.99 %	18.55 % 19.03 %	1.84 % 1.97 %
Finance	14711 14331	10566 10145	3821 3824	324 362	71.82 % 70.79 %	25.97 % 26.68 %	2.20 % 2.53 %
Health	14674 14578	10646 10355	3732 3852	296 371	72.55 % 71.03 %	25.43 % 26.42 %	2.02 % 2.54 %
Pets	14761 14488	11697 11299	2770 2858	294 331	79.24 % 77.99 %	18.77 % 19.73 %	1.99 % 2.28 %
Sport & Fitness	14757 14439	11046 10724	3371 3361	340 354	74.85 % 74.27 %	22.84 % 23.28 %	2.30 % 2.45 %
Job & Career	15040 14313	11199 10549	3465 3405	376 359	74.46 % 73.70 %	23.04 % 23.79 %	2.50 % 2.51 %
Dating	14354 14555	9878 9860	4136 4351	340 344	68.82 % 67.74 %	28.81 % 29.89 %	2.37 % 2.36 %
Other	14803 14517	11717 11384	2782 2822	304 311	79.15 % 78.42 %	18.79 % 19.44 %	2.05 % 2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19099 19251	13699 13558	4977 5228	423 465	71.73 % 70.43 %	26.06 % 27.16 %	2.21 % 2.42 %
Outlook Mail	19034 18615	13791 13456	4799 4727	444 432	72.45 % 72.29 %	25.21 % 25.39 %	2.33 % 2.32 %
Yahoo Mail	18422 19018	14135 14341	3892 4237	395 440	76.73 % 75.41 %	21.13 % 22.28 %	2.14 % 2.31 %
AOL Mail	19128 18986	14595 14362	4113 4185	420 439	76.30 % 75.65 %	21.50 % 22.04 %	2.20 % 2.31 %
Mail.com	18901 18645	14665 14288	3855 3923	381 434	77.59 % 76.63 %	20.40 % 21.04 %	2.02 % 2.33 %
Yandex Mail	18914 18957	14167 13974	4317 4507	430 476	74.90 % 73.71 %	22.82 % 23.77 %	2.27 % 2.51 %
GMX Mail	18722 18552	14161 13846	4193 4291	368 415	75.64 % 74.63 %	22.40 % 23.13 %	1.97 % 2.24 %
Zoho Mail	19255 19167	15001 14730	3872 4032	382 405	77.91 % 76.85 %	20.11 % 21.04 %	1.98 % 2.11 %
ProtonMail	18907 19273	14583 14626	3950 4222	374 425	77.13 % 75.89 %	20.89 % 21.91 %	1.98 % 2.21 %
Custom Mail	18661 18381	14886 14439	3423 3559	352 383	79.77 % 78.55 %	18.34 % 19.36 %	1.89 % 2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.