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ActiveCampaign and CampaignMonitor Email Deliverability Comparison

  ActiveCampaign
  CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.295
  105.502
  74.338
  72.234
  30.479
  31.627
  1.478
  1.641

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  68.47 %
  28.67 %
  29.98 %
  1.39 %
  1.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7558
  7889
  5636
  5768
  1814
  1997
  108
  124
  74.57 %
  73.11 %
  24.00 %
  25.31 %
  1.43 %
  1.57 %
Elektronics
  7979
  8157
  5548
  5555
  2325
  2477
  106
  125
  69.53 %
  68.10 %
  29.14 %
  30.37 %
  1.33 %
  1.53 %
Entertainment
  8045
  8241
  5587
  5621
  2353
  2494
  105
  126
  69.45 %
  68.21 %
  29.25 %
  30.26 %
  1.31 %
  1.53 %
Cosmetics & Beauty
  8173
  8445
  5702
  5735
  2364
  2577
  107
  133
  69.77 %
  67.91 %
  28.92 %
  30.52 %
  1.31 %
  1.57 %
Food & Drink
  7994
  8260
  5941
  6021
  1933
  2106
  120
  133
  74.32 %
  72.89 %
  24.18 %
  25.50 %
  1.50 %
  1.61 %
Home & Garden
  8508
  8047
  6333
  5901
  2059
  2030
  116
  116
  74.44 %
  73.33 %
  24.20 %
  25.23 %
  1.36 %
  1.44 %
Finance
  8294
  8119
  5379
  5122
  2806
  2865
  109
  132
  64.85 %
  63.09 %
  33.83 %
  35.29 %
  1.31 %
  1.63 %
Health
  8270
  8087
  5360
  5122
  2798
  2843
  112
  122
  64.81 %
  63.34 %
  33.83 %
  35.16 %
  1.35 %
  1.51 %
Pets
  8435
  8214
  6302
  5983
  2018
  2104
  115
  127
  74.71 %
  72.84 %
  23.92 %
  25.61 %
  1.36 %
  1.55 %
Sport & Fitness
  8410
  7925
  5819
  5395
  2469
  2401
  122
  129
  69.19 %
  68.08 %
  29.36 %
  30.30 %
  1.45 %
  1.63 %
Job & Career
  8426
  8021
  5873
  5467
  2435
  2432
  118
  122
  69.70 %
  68.16 %
  28.90 %
  30.32 %
  1.40 %
  1.52 %
Dating
  7941
  8137
  4717
  4729
  3104
  3284
  120
  124
  59.40 %
  58.12 %
  39.09 %
  40.36 %
  1.51 %
  1.52 %
Other
  8262
  7960
  6141
  5815
  2001
  2017
  120
  128
  74.33 %
  73.05 %
  24.22 %
  25.34 %
  1.45 %
  1.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10654
  10874
  6857
  6790
  3646
  3915
  151
  169
  64.36 %
  62.44 %
  34.22 %
  36.00 %
  1.42 %
  1.55 %
Outlook Mail
  10690
  10111
  7027
  6540
  3511
  3407
  152
  164
  65.73 %
  64.68 %
  32.84 %
  33.70 %
  1.42 %
  1.62 %
Yahoo Mail
  10414
  10656
  7431
  7442
  2832
  3043
  151
  171
  71.36 %
  69.84 %
  27.19 %
  28.56 %
  1.45 %
  1.60 %
AOL Mail
  10715
  10612
  7617
  7431
  2952
  3014
  146
  167
  71.09 %
  70.02 %
  27.55 %
  28.40 %
  1.36 %
  1.57 %
Mail.com
  10653
  10143
  7707
  7176
  2806
  2800
  140
  167
  72.35 %
  70.75 %
  26.34 %
  27.61 %
  1.31 %
  1.65 %
Yandex Mail
  10624
  10686
  7377
  7267
  3100
  3264
  147
  155
  69.44 %
  68.00 %
  29.18 %
  30.54 %
  1.38 %
  1.45 %
GMX Mail
  10495
  10219
  7182
  6823
  3168
  3239
  145
  157
  68.43 %
  66.77 %
  30.19 %
  31.70 %
  1.38 %
  1.54 %
Zoho Mail
  10979
  10896
  7925
  7716
  2902
  3016
  152
  164
  72.18 %
  70.81 %
  26.43 %
  27.68 %
  1.38 %
  1.51 %
ProtonMail
  10861
  11004
  7642
  7559
  3062
  3275
  157
  170
  70.36 %
  68.69 %
  28.19 %
  29.76 %
  1.45 %
  1.54 %
Custom Mail
  10210
  10301
  7573
  7490
  2500
  2654
  137
  157
  74.17 %
  72.71 %
  24.49 %
  25.76 %
  1.34 %
  1.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.