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ActiveCampaign and CampaignMonitor Email Deliverability Comparison

  ActiveCampaign
  CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  250.494
  196.678
  193.843
  48.036
  50.262
  5.775
  6.389

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  77.38 %
  19.18 %
  20.07 %
  2.31 %
  2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  18982
  15144
  15382
  2900
  3187
  401
  413
  82.10 %
  81.03 %
  15.72 %
  16.79 %
  2.17 %
  2.18 %
Elektronics
  19102
  19441
  15101
  15115
  3578
  3834
  423
  492
  79.05 %
  77.75 %
  18.73 %
  19.72 %
  2.21 %
  2.53 %
Entertainment
  18900
  19280
  14793
  14905
  3671
  3912
  436
  463
  78.27 %
  77.31 %
  19.42 %
  20.29 %
  2.31 %
  2.40 %
Cosmetics & Beauty
  19112
  19538
  14961
  15029
  3703
  4009
  448
  500
  78.28 %
  76.92 %
  19.38 %
  20.52 %
  2.34 %
  2.56 %
Food & Drink
  18839
  19734
  15475
  15906
  2996
  3367
  368
  461
  82.14 %
  80.60 %
  15.90 %
  17.06 %
  1.95 %
  2.34 %
Home & Garden
  19696
  19151
  16114
  15500
  3196
  3224
  386
  427
  81.81 %
  80.94 %
  16.23 %
  16.83 %
  1.96 %
  2.23 %
Finance
  19457
  19089
  14528
  14034
  4430
  4495
  499
  560
  74.67 %
  73.52 %
  22.77 %
  23.55 %
  2.56 %
  2.93 %
Health
  19424
  19325
  14679
  14323
  4304
  4461
  441
  541
  75.57 %
  74.12 %
  22.16 %
  23.08 %
  2.27 %
  2.80 %
Pets
  19487
  19218
  15836
  15355
  3238
  3381
  413
  482
  81.26 %
  79.90 %
  16.62 %
  17.59 %
  2.12 %
  2.51 %
Sport & Fitness
  19468
  19218
  15048
  14711
  3926
  3986
  494
  521
  77.30 %
  76.55 %
  20.17 %
  20.74 %
  2.54 %
  2.71 %
Job & Career
  19858
  19029
  15258
  14419
  4083
  4063
  517
  547
  76.84 %
  75.77 %
  20.56 %
  21.35 %
  2.60 %
  2.87 %
Dating
  19151
  19315
  13894
  13801
  4759
  5006
  498
  508
  72.55 %
  71.45 %
  24.85 %
  25.92 %
  2.60 %
  2.63 %
Other
  19550
  19174
  15847
  15363
  3252
  3337
  451
  474
  81.06 %
  80.12 %
  16.63 %
  17.40 %
  2.31 %
  2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  25438
  18800
  18649
  5755
  6072
  651
  717
  74.59 %
  73.31 %
  22.83 %
  23.87 %
  2.58 %
  2.82 %
Outlook Mail
  25175
  24859
  18961
  18596
  5587
  5580
  627
  683
  75.32 %
  74.81 %
  22.19 %
  22.45 %
  2.49 %
  2.75 %
Yahoo Mail
  24532
  25143
  19362
  19502
  4602
  5009
  568
  632
  78.93 %
  77.56 %
  18.76 %
  19.92 %
  2.32 %
  2.51 %
AOL Mail
  25180
  24979
  19781
  19395
  4808
  4942
  591
  642
  78.56 %
  77.65 %
  19.09 %
  19.78 %
  2.35 %
  2.57 %
Mail.com
  25139
  24789
  20049
  19515
  4511
  4646
  579
  628
  79.75 %
  78.72 %
  17.94 %
  18.74 %
  2.30 %
  2.53 %
Yandex Mail
  25112
  25198
  19391
  19115
  5084
  5357
  637
  726
  77.22 %
  75.86 %
  20.25 %
  21.26 %
  2.54 %
  2.88 %
GMX Mail
  24934
  24746
  19610
  19186
  4781
  4945
  543
  615
  78.65 %
  77.53 %
  19.17 %
  19.98 %
  2.18 %
  2.49 %
Zoho Mail
  25409
  25299
  20414
  20024
  4457
  4688
  538
  587
  80.34 %
  79.15 %
  17.54 %
  18.53 %
  2.12 %
  2.32 %
ProtonMail
  25002
  25399
  19997
  19954
  4482
  4844
  523
  601
  79.98 %
  78.56 %
  17.93 %
  19.07 %
  2.09 %
  2.37 %
Custom Mail
  24800
  24644
  20313
  19907
  3969
  4179
  518
  558
  81.91 %
  80.78 %
  16.00 %
  16.96 %
  2.09 %
  2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.