ActiveCampaign and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
373.117
|
302.146
297.446
|
61.850
65.129
|
9.566
10.542
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
79.72 %
|
16.56 %
17.46 %
|
2.56 %
2.83 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28522
|
23493
23664
|
3787
4159
|
627
699
|
84.18 %
82.97 %
|
13.57 %
14.58 %
|
2.25 %
2.45 %
|
Elektronics |
28790
28895
|
23503
23237
|
4587
4893
|
700
765
|
81.64 %
80.42 %
|
15.93 %
16.93 %
|
2.43 %
2.65 %
|
Entertainment |
28205
28922
|
22754
23059
|
4720
5088
|
731
775
|
80.67 %
79.73 %
|
16.73 %
17.59 %
|
2.59 %
2.68 %
|
Cosmetics & Beauty |
28594
28821
|
23071
22846
|
4768
5144
|
755
831
|
80.68 %
79.27 %
|
16.67 %
17.85 %
|
2.64 %
2.88 %
|
Food & Drink |
28276
29136
|
23777
24084
|
3859
4321
|
640
731
|
84.09 %
82.66 %
|
13.65 %
14.83 %
|
2.26 %
2.51 %
|
Home & Garden |
29146
28463
|
24428
23591
|
4086
4169
|
632
703
|
83.81 %
82.88 %
|
14.02 %
14.65 %
|
2.17 %
2.47 %
|
Finance |
28924
28373
|
22402
21631
|
5687
5823
|
835
919
|
77.45 %
76.24 %
|
19.66 %
20.52 %
|
2.89 %
3.24 %
|
Health |
28751
28844
|
22534
22268
|
5460
5701
|
757
875
|
78.38 %
77.20 %
|
18.99 %
19.76 %
|
2.63 %
3.03 %
|
Pets |
29138
28720
|
24221
23457
|
4229
4447
|
688
816
|
83.13 %
81.67 %
|
14.51 %
15.48 %
|
2.36 %
2.84 %
|
Sport & Fitness |
28819
28710
|
22960
22594
|
5066
5239
|
793
877
|
79.67 %
78.70 %
|
17.58 %
18.25 %
|
2.75 %
3.05 %
|
Job & Career |
29306
28451
|
23111
22125
|
5340
5414
|
855
912
|
78.86 %
77.77 %
|
18.22 %
19.03 %
|
2.92 %
3.21 %
|
Dating |
28577
28688
|
21722
21493
|
6019
6336
|
836
859
|
76.01 %
74.92 %
|
21.06 %
22.09 %
|
2.93 %
2.99 %
|
Other |
29129
28572
|
24170
23397
|
4242
4395
|
717
780
|
82.98 %
81.89 %
|
14.56 %
15.38 %
|
2.46 %
2.73 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37597
|
29304
28641
|
7404
7758
|
1089
1198
|
77.53 %
76.18 %
|
19.59 %
20.63 %
|
2.88 %
3.19 %
|
Outlook Mail |
37259
37210
|
29081
28758
|
7151
7290
|
1027
1162
|
78.05 %
77.29 %
|
19.19 %
19.59 %
|
2.76 %
3.12 %
|
Yahoo Mail |
36927
37408
|
29857
29762
|
6081
6582
|
989
1064
|
80.85 %
79.56 %
|
16.47 %
17.60 %
|
2.68 %
2.84 %
|
AOL Mail |
37447
36968
|
30162
29404
|
6269
6494
|
1016
1070
|
80.55 %
79.54 %
|
16.74 %
17.57 %
|
2.71 %
2.89 %
|
Mail.com |
37435
37219
|
30630
30115
|
5856
6115
|
949
989
|
81.82 %
80.91 %
|
15.64 %
16.43 %
|
2.54 %
2.66 %
|
Yandex Mail |
37317
37362
|
29600
29116
|
6657
7052
|
1060
1194
|
79.32 %
77.93 %
|
17.84 %
18.87 %
|
2.84 %
3.20 %
|
GMX Mail |
36993
36915
|
30162
29640
|
5989
6276
|
842
999
|
81.53 %
80.29 %
|
16.19 %
17.00 %
|
2.28 %
2.71 %
|
Zoho Mail |
37823
37651
|
31240
30617
|
5702
6034
|
881
1000
|
82.60 %
81.32 %
|
15.08 %
16.03 %
|
2.33 %
2.66 %
|
ProtonMail |
37521
37838
|
31012
30799
|
5631
6094
|
878
945
|
82.65 %
81.40 %
|
15.01 %
16.11 %
|
2.34 %
2.50 %
|
Custom Mail |
37043
36949
|
31098
30594
|
5110
5434
|
835
921
|
83.95 %
82.80 %
|
13.79 %
14.71 %
|
2.25 %
2.49 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison