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ActiveCampaign and CampaignMonitor Email Deliverability Comparison

  ActiveCampaign
  CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  373.117
  302.146
  297.446
  61.850
  65.129
  9.566
  10.542

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  79.72 %
  16.56 %
  17.46 %
  2.56 %
  2.83 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28522
  23493
  23664
  3787
  4159
  627
  699
  84.18 %
  82.97 %
  13.57 %
  14.58 %
  2.25 %
  2.45 %
Elektronics
  28790
  28895
  23503
  23237
  4587
  4893
  700
  765
  81.64 %
  80.42 %
  15.93 %
  16.93 %
  2.43 %
  2.65 %
Entertainment
  28205
  28922
  22754
  23059
  4720
  5088
  731
  775
  80.67 %
  79.73 %
  16.73 %
  17.59 %
  2.59 %
  2.68 %
Cosmetics & Beauty
  28594
  28821
  23071
  22846
  4768
  5144
  755
  831
  80.68 %
  79.27 %
  16.67 %
  17.85 %
  2.64 %
  2.88 %
Food & Drink
  28276
  29136
  23777
  24084
  3859
  4321
  640
  731
  84.09 %
  82.66 %
  13.65 %
  14.83 %
  2.26 %
  2.51 %
Home & Garden
  29146
  28463
  24428
  23591
  4086
  4169
  632
  703
  83.81 %
  82.88 %
  14.02 %
  14.65 %
  2.17 %
  2.47 %
Finance
  28924
  28373
  22402
  21631
  5687
  5823
  835
  919
  77.45 %
  76.24 %
  19.66 %
  20.52 %
  2.89 %
  3.24 %
Health
  28751
  28844
  22534
  22268
  5460
  5701
  757
  875
  78.38 %
  77.20 %
  18.99 %
  19.76 %
  2.63 %
  3.03 %
Pets
  29138
  28720
  24221
  23457
  4229
  4447
  688
  816
  83.13 %
  81.67 %
  14.51 %
  15.48 %
  2.36 %
  2.84 %
Sport & Fitness
  28819
  28710
  22960
  22594
  5066
  5239
  793
  877
  79.67 %
  78.70 %
  17.58 %
  18.25 %
  2.75 %
  3.05 %
Job & Career
  29306
  28451
  23111
  22125
  5340
  5414
  855
  912
  78.86 %
  77.77 %
  18.22 %
  19.03 %
  2.92 %
  3.21 %
Dating
  28577
  28688
  21722
  21493
  6019
  6336
  836
  859
  76.01 %
  74.92 %
  21.06 %
  22.09 %
  2.93 %
  2.99 %
Other
  29129
  28572
  24170
  23397
  4242
  4395
  717
  780
  82.98 %
  81.89 %
  14.56 %
  15.38 %
  2.46 %
  2.73 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37597
  29304
  28641
  7404
  7758
  1089
  1198
  77.53 %
  76.18 %
  19.59 %
  20.63 %
  2.88 %
  3.19 %
Outlook Mail
  37259
  37210
  29081
  28758
  7151
  7290
  1027
  1162
  78.05 %
  77.29 %
  19.19 %
  19.59 %
  2.76 %
  3.12 %
Yahoo Mail
  36927
  37408
  29857
  29762
  6081
  6582
  989
  1064
  80.85 %
  79.56 %
  16.47 %
  17.60 %
  2.68 %
  2.84 %
AOL Mail
  37447
  36968
  30162
  29404
  6269
  6494
  1016
  1070
  80.55 %
  79.54 %
  16.74 %
  17.57 %
  2.71 %
  2.89 %
Mail.com
  37435
  37219
  30630
  30115
  5856
  6115
  949
  989
  81.82 %
  80.91 %
  15.64 %
  16.43 %
  2.54 %
  2.66 %
Yandex Mail
  37317
  37362
  29600
  29116
  6657
  7052
  1060
  1194
  79.32 %
  77.93 %
  17.84 %
  18.87 %
  2.84 %
  3.20 %
GMX Mail
  36993
  36915
  30162
  29640
  5989
  6276
  842
  999
  81.53 %
  80.29 %
  16.19 %
  17.00 %
  2.28 %
  2.71 %
Zoho Mail
  37823
  37651
  31240
  30617
  5702
  6034
  881
  1000
  82.60 %
  81.32 %
  15.08 %
  16.03 %
  2.33 %
  2.66 %
ProtonMail
  37521
  37838
  31012
  30799
  5631
  6094
  878
  945
  82.65 %
  81.40 %
  15.01 %
  16.11 %
  2.34 %
  2.50 %
Custom Mail
  37043
  36949
  31098
  30594
  5110
  5434
  835
  921
  83.95 %
  82.80 %
  13.79 %
  14.71 %
  2.25 %
  2.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.