Sign In
Language

ActiveCampaign and CampaignMonitor Email Deliverability Comparison

  ActiveCampaign
  CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  339.271
  339.385
  272.639
  269.022
  58.087
  60.975
  8.545
  9.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.36 %
  79.27 %
  17.12 %
  17.97 %
  2.52 %
  2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  25213
  25926
  21099
  21422
  3546
  3888
  568
  616
  83.68 %
  82.63 %
  14.06 %
  15.00 %
  2.25 %
  2.38 %
Elektronics
  26153
  26286
  21202
  21014
  4322
  4589
  629
  683
  81.07 %
  79.94 %
  16.53 %
  17.46 %
  2.41 %
  2.60 %
Entertainment
  25599
  26256
  20513
  20805
  4432
  4765
  654
  686
  80.13 %
  79.24 %
  17.31 %
  18.15 %
  2.55 %
  2.61 %
Cosmetics & Beauty
  25959
  26325
  20800
  20750
  4482
  4830
  677
  745
  80.13 %
  78.82 %
  17.27 %
  18.35 %
  2.61 %
  2.83 %
Food & Drink
  25754
  26480
  21558
  21772
  3629
  4050
  567
  658
  83.71 %
  82.22 %
  14.09 %
  15.29 %
  2.20 %
  2.48 %
Home & Garden
  26437
  25809
  22037
  21300
  3836
  3893
  564
  616
  83.36 %
  82.53 %
  14.51 %
  15.08 %
  2.13 %
  2.39 %
Finance
  26388
  25870
  20291
  19592
  5354
  5457
  743
  821
  76.89 %
  75.73 %
  20.29 %
  21.09 %
  2.82 %
  3.17 %
Health
  26145
  26295
  20327
  20146
  5145
  5367
  673
  782
  77.75 %
  76.62 %
  19.68 %
  20.41 %
  2.57 %
  2.97 %
Pets
  26409
  26071
  21834
  21210
  3957
  4141
  618
  720
  82.68 %
  81.35 %
  14.98 %
  15.88 %
  2.34 %
  2.76 %
Sport & Fitness
  26203
  26123
  20748
  20451
  4755
  4896
  700
  776
  79.18 %
  78.29 %
  18.15 %
  18.74 %
  2.67 %
  2.97 %
Job & Career
  26661
  25899
  20905
  20039
  4989
  5043
  767
  817
  78.41 %
  77.37 %
  18.71 %
  19.47 %
  2.88 %
  3.15 %
Dating
  25947
  26054
  19532
  19331
  5673
  5958
  742
  765
  75.28 %
  74.20 %
  21.86 %
  22.87 %
  2.86 %
  2.94 %
Other
  26403
  25991
  21793
  21190
  3967
  4098
  643
  703
  82.54 %
  81.53 %
  15.02 %
  15.77 %
  2.44 %
  2.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34289
  34229
  26379
  25886
  6946
  7280
  964
  1063
  76.93 %
  75.63 %
  20.26 %
  21.27 %
  2.81 %
  3.11 %
Outlook Mail
  33882
  33847
  26235
  25989
  6724
  6822
  923
  1036
  77.43 %
  76.78 %
  19.85 %
  20.16 %
  2.72 %
  3.06 %
Yahoo Mail
  33376
  34079
  26832
  26980
  5666
  6148
  878
  951
  80.39 %
  79.17 %
  16.98 %
  18.04 %
  2.63 %
  2.79 %
AOL Mail
  33958
  33680
  27206
  26668
  5864
  6063
  888
  949
  80.12 %
  79.18 %
  17.27 %
  18.00 %
  2.61 %
  2.82 %
Mail.com
  34027
  33889
  27691
  27291
  5496
  5712
  840
  886
  81.38 %
  80.53 %
  16.15 %
  16.86 %
  2.47 %
  2.61 %
Yandex Mail
  33953
  33983
  26761
  26340
  6230
  6582
  962
  1061
  78.82 %
  77.51 %
  18.35 %
  19.37 %
  2.83 %
  3.12 %
GMX Mail
  33680
  33543
  27243
  26765
  5669
  5897
  768
  881
  80.89 %
  79.79 %
  16.83 %
  17.58 %
  2.28 %
  2.63 %
Zoho Mail
  34467
  34264
  28304
  27711
  5375
  5660
  788
  893
  82.12 %
  80.87 %
  15.59 %
  16.52 %
  2.29 %
  2.61 %
ProtonMail
  34000
  34396
  27902
  27808
  5314
  5741
  784
  847
  82.06 %
  80.85 %
  15.63 %
  16.69 %
  2.31 %
  2.46 %
Custom Mail
  33639
  33475
  28086
  27584
  4803
  5070
  750
  821
  83.49 %
  82.40 %
  14.28 %
  15.15 %
  2.23 %
  2.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.