ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.922	307.926 303.096	62.633 66.035	9.799 10.791

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 79.78 %	16.47 % 17.38 %	2.58 % 2.84 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29100	23932 24154	3835 4226	644 720	84.23 % 83.00 %	13.50 % 14.52 %	2.27 % 2.47 %
Elektronics	29329 29435	23968 23690	4643 4960	718 785	81.72 % 80.48 %	15.83 % 16.85 %	2.45 % 2.67 %
Entertainment	28752 29495	23221 23538	4783 5165	748 792	80.76 % 79.80 %	16.64 % 17.51 %	2.60 % 2.69 %
Cosmetics & Beauty	29113 29337	23515 23274	4827 5214	771 849	80.77 % 79.33 %	16.58 % 17.77 %	2.65 % 2.89 %
Food & Drink	28807 29645	24244 24514	3911 4380	652 751	84.16 % 82.69 %	13.58 % 14.77 %	2.26 % 2.53 %
Home & Garden	29644 28973	24865 24021	4134 4227	645 725	83.88 % 82.91 %	13.95 % 14.59 %	2.18 % 2.50 %
Finance	29436 28900	22825 22056	5757 5904	854 940	77.54 % 76.32 %	19.56 % 20.43 %	2.90 % 3.25 %
Health	29295 29361	22988 22682	5527 5777	780 902	78.47 % 77.25 %	18.87 % 19.68 %	2.66 % 3.07 %
Pets	29665 29276	24673 23933	4285 4514	707 829	83.17 % 81.75 %	14.44 % 15.42 %	2.38 % 2.83 %
Sport & Fitness	29346 29214	23400 23005	5134 5313	812 896	79.74 % 78.75 %	17.49 % 18.19 %	2.77 % 3.07 %
Job & Career	29857 28943	23560 22528	5415 5489	882 926	78.91 % 77.84 %	18.14 % 18.96 %	2.95 % 3.20 %
Dating	29100 29197	22156 21910	6091 6412	853 875	76.14 % 75.04 %	20.93 % 21.96 %	2.93 % 3.00 %
Other	29603 29046	24579 23791	4291 4454	733 801	83.03 % 81.91 %	14.50 % 15.33 %	2.48 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38283	29859 29190	7495 7863	1123 1230	77.60 % 76.25 %	19.48 % 20.54 %	2.92 % 3.21 %
Outlook Mail	37874 37891	29601 29311	7230 7393	1043 1187	78.16 % 77.36 %	19.09 % 19.51 %	2.75 % 3.13 %
Yahoo Mail	37635 38099	30453 30329	6166 6678	1016 1092	80.92 % 79.61 %	16.38 % 17.53 %	2.70 % 2.87 %
AOL Mail	38145 37627	30750 29941	6354 6585	1041 1101	80.61 % 79.57 %	16.66 % 17.50 %	2.73 % 2.93 %
Mail.com	38167 37917	31258 30705	5941 6209	968 1003	81.90 % 80.98 %	15.57 % 16.38 %	2.54 % 2.65 %
Yandex Mail	37977 38074	30154 29691	6743 7161	1080 1222	79.40 % 77.98 %	17.76 % 18.81 %	2.84 % 3.21 %
GMX Mail	37673 37600	30748 30211	6059 6360	866 1029	81.62 % 80.35 %	16.08 % 16.91 %	2.30 % 2.74 %
Zoho Mail	38533 38272	31847 31145	5779 6106	907 1021	82.65 % 81.38 %	15.00 % 15.95 %	2.35 % 2.67 %
ProtonMail	38193 38583	31596 31438	5696 6177	901 968	82.73 % 81.48 %	14.91 % 16.01 %	2.36 % 2.51 %
Custom Mail	37684 37576	31660 31135	5170 5503	854 938	84.01 % 82.86 %	13.72 % 14.64 %	2.27 % 2.50 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.