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ActiveCampaign and CampaignMonitor Email Deliverability Comparison

  ActiveCampaign
  CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  284.376
  226.157
  222.524
  51.879
  54.322
  6.797
  7.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  78.25 %
  18.21 %
  19.10 %
  2.39 %
  2.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21615
  17423
  17677
  3148
  3448
  458
  490
  82.85 %
  81.78 %
  14.97 %
  15.95 %
  2.18 %
  2.27 %
Elektronics
  21822
  22110
  17457
  17434
  3858
  4123
  507
  553
  80.00 %
  78.85 %
  17.68 %
  18.65 %
  2.32 %
  2.50 %
Entertainment
  21535
  21938
  17034
  17140
  3970
  4238
  531
  560
  79.10 %
  78.13 %
  18.44 %
  19.32 %
  2.47 %
  2.55 %
Cosmetics & Beauty
  21727
  22202
  17200
  17262
  3997
  4332
  530
  608
  79.16 %
  77.75 %
  18.40 %
  19.51 %
  2.44 %
  2.74 %
Food & Drink
  21510
  22270
  17821
  18123
  3242
  3624
  447
  523
  82.85 %
  81.38 %
  15.07 %
  16.27 %
  2.08 %
  2.35 %
Home & Garden
  22289
  21696
  18411
  17725
  3431
  3475
  447
  496
  82.60 %
  81.70 %
  15.39 %
  16.02 %
  2.01 %
  2.29 %
Finance
  22217
  21672
  16839
  16171
  4792
  4855
  586
  646
  75.79 %
  74.62 %
  21.57 %
  22.40 %
  2.64 %
  2.98 %
Health
  21955
  21967
  16815
  16528
  4617
  4800
  523
  639
  76.59 %
  75.24 %
  21.03 %
  21.85 %
  2.38 %
  2.91 %
Pets
  22116
  21762
  18124
  17527
  3506
  3663
  486
  572
  81.95 %
  80.54 %
  15.85 %
  16.83 %
  2.20 %
  2.63 %
Sport & Fitness
  22032
  21808
  17234
  16875
  4235
  4324
  563
  609
  78.22 %
  77.38 %
  19.22 %
  19.83 %
  2.56 %
  2.79 %
Job & Career
  22474
  21653
  17441
  16563
  4427
  4441
  606
  649
  77.61 %
  76.49 %
  19.70 %
  20.51 %
  2.70 %
  3.00 %
Dating
  21859
  21803
  16143
  15839
  5122
  5358
  594
  606
  73.85 %
  72.65 %
  23.43 %
  24.57 %
  2.72 %
  2.78 %
Other
  22268
  21880
  18215
  17660
  3534
  3641
  519
  579
  81.80 %
  80.71 %
  15.87 %
  16.64 %
  2.33 %
  2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28824
  21683
  21437
  6204
  6540
  762
  847
  75.69 %
  74.37 %
  21.66 %
  22.69 %
  2.66 %
  2.94 %
Outlook Mail
  28601
  28267
  21837
  21405
  6026
  6046
  738
  816
  76.35 %
  75.72 %
  21.07 %
  21.39 %
  2.58 %
  2.89 %
Yahoo Mail
  27970
  28550
  22271
  22354
  5008
  5437
  691
  759
  79.62 %
  78.30 %
  17.90 %
  19.04 %
  2.47 %
  2.66 %
AOL Mail
  28577
  28307
  22653
  22181
  5216
  5370
  708
  756
  79.27 %
  78.36 %
  18.25 %
  18.97 %
  2.48 %
  2.67 %
Mail.com
  28490
  28169
  22952
  22413
  4875
  5035
  663
  721
  80.56 %
  79.57 %
  17.11 %
  17.87 %
  2.33 %
  2.56 %
Yandex Mail
  28497
  28458
  22218
  21803
  5524
  5810
  755
  845
  77.97 %
  76.61 %
  19.38 %
  20.42 %
  2.65 %
  2.97 %
GMX Mail
  28404
  28199
  22638
  22168
  5129
  5313
  637
  718
  79.70 %
  78.61 %
  18.06 %
  18.84 %
  2.24 %
  2.55 %
Zoho Mail
  29013
  28789
  23566
  23009
  4823
  5068
  624
  712
  81.23 %
  79.92 %
  16.62 %
  17.60 %
  2.15 %
  2.47 %
ProtonMail
  28453
  28808
  23044
  22929
  4798
  5182
  611
  697
  80.99 %
  79.59 %
  16.86 %
  17.99 %
  2.15 %
  2.42 %
Custom Mail
  28179
  28005
  23295
  22825
  4276
  4521
  608
  659
  82.67 %
  81.50 %
  15.17 %
  16.14 %
  2.16 %
  2.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.