ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.509	319.752 314.469	64.147 67.784	10.204 11.256

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 79.91 %	16.28 % 17.23 %	2.59 % 2.86 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30124	24901 25052	3938 4333	669 739	84.39 % 83.16 %	13.35 % 14.38 %	2.27 % 2.45 %
Elektronics	30381 30471	24887 24558	4748 5087	746 826	81.92 % 80.59 %	15.63 % 16.69 %	2.46 % 2.71 %
Entertainment	29742 30527	24076 24393	4891 5300	775 834	80.95 % 79.91 %	16.44 % 17.36 %	2.61 % 2.73 %
Cosmetics & Beauty	30189 30366	24439 24139	4948 5345	802 882	80.95 % 79.49 %	16.39 % 17.60 %	2.66 % 2.90 %
Food & Drink	29819 30633	25135 25370	4005 4486	679 777	84.29 % 82.82 %	13.43 % 14.64 %	2.28 % 2.54 %
Home & Garden	30768 29997	25855 24898	4239 4341	674 758	84.03 % 83.00 %	13.78 % 14.47 %	2.19 % 2.53 %
Finance	30542 29907	23759 22877	5900 6057	883 973	77.79 % 76.49 %	19.32 % 20.25 %	2.89 % 3.25 %
Health	30333 30420	23866 23552	5654 5923	813 945	78.68 % 77.42 %	18.64 % 19.47 %	2.68 % 3.11 %
Pets	30703 30369	25585 24861	4385 4647	733 861	83.33 % 81.86 %	14.28 % 15.30 %	2.39 % 2.84 %
Sport & Fitness	30329 30331	24230 23924	5251 5469	848 938	79.89 % 78.88 %	17.31 % 18.03 %	2.80 % 3.09 %
Job & Career	30922 29992	24449 23385	5551 5644	922 963	79.07 % 77.97 %	17.95 % 18.82 %	2.98 % 3.21 %
Dating	30160 30248	23029 22763	6231 6571	900 914	76.36 % 75.25 %	20.66 % 21.72 %	2.98 % 3.02 %
Other	30707 30124	25541 24697	4406 4581	760 846	83.18 % 81.98 %	14.35 % 15.21 %	2.48 % 2.81 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39676	31034 30315	7675 8070	1177 1291	77.81 % 76.41 %	19.24 % 20.34 %	2.95 % 3.25 %
Outlook Mail	39257 39212	30769 30383	7408 7586	1080 1243	78.38 % 77.48 %	18.87 % 19.35 %	2.75 % 3.17 %
Yahoo Mail	38991 39457	31611 31457	6323 6864	1057 1136	81.07 % 79.72 %	16.22 % 17.40 %	2.71 % 2.88 %
AOL Mail	39547 38991	31945 31063	6517 6769	1085 1159	80.78 % 79.67 %	16.48 % 17.36 %	2.74 % 2.97 %
Mail.com	39528 39245	32435 31827	6085 6374	1008 1044	82.06 % 81.10 %	15.39 % 16.24 %	2.55 % 2.66 %
Yandex Mail	39366 39470	31330 30837	6915 7364	1121 1269	79.59 % 78.13 %	17.57 % 18.66 %	2.85 % 3.22 %
GMX Mail	39010 38979	31926 31385	6192 6525	892 1069	81.84 % 80.52 %	15.87 % 16.74 %	2.29 % 2.74 %
Zoho Mail	39910 39622	33058 32304	5910 6260	942 1058	82.83 % 81.53 %	14.81 % 15.80 %	2.36 % 2.67 %
ProtonMail	39592 39949	32814 32612	5828 6327	950 1010	82.88 % 81.63 %	14.72 % 15.84 %	2.40 % 2.53 %
Custom Mail	39016 38908	32830 32286	5294 5645	892 977	84.14 % 82.98 %	13.57 % 14.51 %	2.29 % 2.51 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.