ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.295 105.502	74.338 72.234	30.479 31.627	1.478 1.641

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 68.47 %	28.67 % 29.98 %	1.39 % 1.56 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7558 7889	5636 5768	1814 1997	108 124	74.57 % 73.11 %	24.00 % 25.31 %	1.43 % 1.57 %
Elektronics	7979 8157	5548 5555	2325 2477	106 125	69.53 % 68.10 %	29.14 % 30.37 %	1.33 % 1.53 %
Entertainment	8045 8241	5587 5621	2353 2494	105 126	69.45 % 68.21 %	29.25 % 30.26 %	1.31 % 1.53 %
Cosmetics & Beauty	8173 8445	5702 5735	2364 2577	107 133	69.77 % 67.91 %	28.92 % 30.52 %	1.31 % 1.57 %
Food & Drink	7994 8260	5941 6021	1933 2106	120 133	74.32 % 72.89 %	24.18 % 25.50 %	1.50 % 1.61 %
Home & Garden	8508 8047	6333 5901	2059 2030	116 116	74.44 % 73.33 %	24.20 % 25.23 %	1.36 % 1.44 %
Finance	8294 8119	5379 5122	2806 2865	109 132	64.85 % 63.09 %	33.83 % 35.29 %	1.31 % 1.63 %
Health	8270 8087	5360 5122	2798 2843	112 122	64.81 % 63.34 %	33.83 % 35.16 %	1.35 % 1.51 %
Pets	8435 8214	6302 5983	2018 2104	115 127	74.71 % 72.84 %	23.92 % 25.61 %	1.36 % 1.55 %
Sport & Fitness	8410 7925	5819 5395	2469 2401	122 129	69.19 % 68.08 %	29.36 % 30.30 %	1.45 % 1.63 %
Job & Career	8426 8021	5873 5467	2435 2432	118 122	69.70 % 68.16 %	28.90 % 30.32 %	1.40 % 1.52 %
Dating	7941 8137	4717 4729	3104 3284	120 124	59.40 % 58.12 %	39.09 % 40.36 %	1.51 % 1.52 %
Other	8262 7960	6141 5815	2001 2017	120 128	74.33 % 73.05 %	24.22 % 25.34 %	1.45 % 1.61 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10654 10874	6857 6790	3646 3915	151 169	64.36 % 62.44 %	34.22 % 36.00 %	1.42 % 1.55 %
Outlook Mail	10690 10111	7027 6540	3511 3407	152 164	65.73 % 64.68 %	32.84 % 33.70 %	1.42 % 1.62 %
Yahoo Mail	10414 10656	7431 7442	2832 3043	151 171	71.36 % 69.84 %	27.19 % 28.56 %	1.45 % 1.60 %
AOL Mail	10715 10612	7617 7431	2952 3014	146 167	71.09 % 70.02 %	27.55 % 28.40 %	1.36 % 1.57 %
Mail.com	10653 10143	7707 7176	2806 2800	140 167	72.35 % 70.75 %	26.34 % 27.61 %	1.31 % 1.65 %
Yandex Mail	10624 10686	7377 7267	3100 3264	147 155	69.44 % 68.00 %	29.18 % 30.54 %	1.38 % 1.45 %
GMX Mail	10495 10219	7182 6823	3168 3239	145 157	68.43 % 66.77 %	30.19 % 31.70 %	1.38 % 1.54 %
Zoho Mail	10979 10896	7925 7716	2902 3016	152 164	72.18 % 70.81 %	26.43 % 27.68 %	1.38 % 1.51 %
ProtonMail	10861 11004	7642 7559	3062 3275	157 170	70.36 % 68.69 %	28.19 % 29.76 %	1.45 % 1.54 %
Custom Mail	10210 10301	7573 7490	2500 2654	137 157	74.17 % 72.71 %	24.49 % 25.76 %	1.34 % 1.52 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.