ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.376	226.157 222.524	51.879 54.322	6.797 7.530

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 78.25 %	18.21 % 19.10 %	2.39 % 2.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21615	17423 17677	3148 3448	458 490	82.85 % 81.78 %	14.97 % 15.95 %	2.18 % 2.27 %
Elektronics	21822 22110	17457 17434	3858 4123	507 553	80.00 % 78.85 %	17.68 % 18.65 %	2.32 % 2.50 %
Entertainment	21535 21938	17034 17140	3970 4238	531 560	79.10 % 78.13 %	18.44 % 19.32 %	2.47 % 2.55 %
Cosmetics & Beauty	21727 22202	17200 17262	3997 4332	530 608	79.16 % 77.75 %	18.40 % 19.51 %	2.44 % 2.74 %
Food & Drink	21510 22270	17821 18123	3242 3624	447 523	82.85 % 81.38 %	15.07 % 16.27 %	2.08 % 2.35 %
Home & Garden	22289 21696	18411 17725	3431 3475	447 496	82.60 % 81.70 %	15.39 % 16.02 %	2.01 % 2.29 %
Finance	22217 21672	16839 16171	4792 4855	586 646	75.79 % 74.62 %	21.57 % 22.40 %	2.64 % 2.98 %
Health	21955 21967	16815 16528	4617 4800	523 639	76.59 % 75.24 %	21.03 % 21.85 %	2.38 % 2.91 %
Pets	22116 21762	18124 17527	3506 3663	486 572	81.95 % 80.54 %	15.85 % 16.83 %	2.20 % 2.63 %
Sport & Fitness	22032 21808	17234 16875	4235 4324	563 609	78.22 % 77.38 %	19.22 % 19.83 %	2.56 % 2.79 %
Job & Career	22474 21653	17441 16563	4427 4441	606 649	77.61 % 76.49 %	19.70 % 20.51 %	2.70 % 3.00 %
Dating	21859 21803	16143 15839	5122 5358	594 606	73.85 % 72.65 %	23.43 % 24.57 %	2.72 % 2.78 %
Other	22268 21880	18215 17660	3534 3641	519 579	81.80 % 80.71 %	15.87 % 16.64 %	2.33 % 2.65 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28824	21683 21437	6204 6540	762 847	75.69 % 74.37 %	21.66 % 22.69 %	2.66 % 2.94 %
Outlook Mail	28601 28267	21837 21405	6026 6046	738 816	76.35 % 75.72 %	21.07 % 21.39 %	2.58 % 2.89 %
Yahoo Mail	27970 28550	22271 22354	5008 5437	691 759	79.62 % 78.30 %	17.90 % 19.04 %	2.47 % 2.66 %
AOL Mail	28577 28307	22653 22181	5216 5370	708 756	79.27 % 78.36 %	18.25 % 18.97 %	2.48 % 2.67 %
Mail.com	28490 28169	22952 22413	4875 5035	663 721	80.56 % 79.57 %	17.11 % 17.87 %	2.33 % 2.56 %
Yandex Mail	28497 28458	22218 21803	5524 5810	755 845	77.97 % 76.61 %	19.38 % 20.42 %	2.65 % 2.97 %
GMX Mail	28404 28199	22638 22168	5129 5313	637 718	79.70 % 78.61 %	18.06 % 18.84 %	2.24 % 2.55 %
Zoho Mail	29013 28789	23566 23009	4823 5068	624 712	81.23 % 79.92 %	16.62 % 17.60 %	2.15 % 2.47 %
ProtonMail	28453 28808	23044 22929	4798 5182	611 697	80.99 % 79.59 %	16.86 % 17.99 %	2.15 % 2.42 %
Custom Mail	28179 28005	23295 22825	4276 4521	608 659	82.67 % 81.50 %	15.17 % 16.14 %	2.16 % 2.35 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.