ActiveCampaign and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
284.376
|
226.157
222.524
|
51.879
54.322
|
6.797
7.530
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
78.25 %
|
18.21 %
19.10 %
|
2.39 %
2.65 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21615
|
17423
17677
|
3148
3448
|
458
490
|
82.85 %
81.78 %
|
14.97 %
15.95 %
|
2.18 %
2.27 %
|
Elektronics |
21822
22110
|
17457
17434
|
3858
4123
|
507
553
|
80.00 %
78.85 %
|
17.68 %
18.65 %
|
2.32 %
2.50 %
|
Entertainment |
21535
21938
|
17034
17140
|
3970
4238
|
531
560
|
79.10 %
78.13 %
|
18.44 %
19.32 %
|
2.47 %
2.55 %
|
Cosmetics & Beauty |
21727
22202
|
17200
17262
|
3997
4332
|
530
608
|
79.16 %
77.75 %
|
18.40 %
19.51 %
|
2.44 %
2.74 %
|
Food & Drink |
21510
22270
|
17821
18123
|
3242
3624
|
447
523
|
82.85 %
81.38 %
|
15.07 %
16.27 %
|
2.08 %
2.35 %
|
Home & Garden |
22289
21696
|
18411
17725
|
3431
3475
|
447
496
|
82.60 %
81.70 %
|
15.39 %
16.02 %
|
2.01 %
2.29 %
|
Finance |
22217
21672
|
16839
16171
|
4792
4855
|
586
646
|
75.79 %
74.62 %
|
21.57 %
22.40 %
|
2.64 %
2.98 %
|
Health |
21955
21967
|
16815
16528
|
4617
4800
|
523
639
|
76.59 %
75.24 %
|
21.03 %
21.85 %
|
2.38 %
2.91 %
|
Pets |
22116
21762
|
18124
17527
|
3506
3663
|
486
572
|
81.95 %
80.54 %
|
15.85 %
16.83 %
|
2.20 %
2.63 %
|
Sport & Fitness |
22032
21808
|
17234
16875
|
4235
4324
|
563
609
|
78.22 %
77.38 %
|
19.22 %
19.83 %
|
2.56 %
2.79 %
|
Job & Career |
22474
21653
|
17441
16563
|
4427
4441
|
606
649
|
77.61 %
76.49 %
|
19.70 %
20.51 %
|
2.70 %
3.00 %
|
Dating |
21859
21803
|
16143
15839
|
5122
5358
|
594
606
|
73.85 %
72.65 %
|
23.43 %
24.57 %
|
2.72 %
2.78 %
|
Other |
22268
21880
|
18215
17660
|
3534
3641
|
519
579
|
81.80 %
80.71 %
|
15.87 %
16.64 %
|
2.33 %
2.65 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28824
|
21683
21437
|
6204
6540
|
762
847
|
75.69 %
74.37 %
|
21.66 %
22.69 %
|
2.66 %
2.94 %
|
Outlook Mail |
28601
28267
|
21837
21405
|
6026
6046
|
738
816
|
76.35 %
75.72 %
|
21.07 %
21.39 %
|
2.58 %
2.89 %
|
Yahoo Mail |
27970
28550
|
22271
22354
|
5008
5437
|
691
759
|
79.62 %
78.30 %
|
17.90 %
19.04 %
|
2.47 %
2.66 %
|
AOL Mail |
28577
28307
|
22653
22181
|
5216
5370
|
708
756
|
79.27 %
78.36 %
|
18.25 %
18.97 %
|
2.48 %
2.67 %
|
Mail.com |
28490
28169
|
22952
22413
|
4875
5035
|
663
721
|
80.56 %
79.57 %
|
17.11 %
17.87 %
|
2.33 %
2.56 %
|
Yandex Mail |
28497
28458
|
22218
21803
|
5524
5810
|
755
845
|
77.97 %
76.61 %
|
19.38 %
20.42 %
|
2.65 %
2.97 %
|
GMX Mail |
28404
28199
|
22638
22168
|
5129
5313
|
637
718
|
79.70 %
78.61 %
|
18.06 %
18.84 %
|
2.24 %
2.55 %
|
Zoho Mail |
29013
28789
|
23566
23009
|
4823
5068
|
624
712
|
81.23 %
79.92 %
|
16.62 %
17.60 %
|
2.15 %
2.47 %
|
ProtonMail |
28453
28808
|
23044
22929
|
4798
5182
|
611
697
|
80.99 %
79.59 %
|
16.86 %
17.99 %
|
2.15 %
2.42 %
|
Custom Mail |
28179
28005
|
23295
22825
|
4276
4521
|
608
659
|
82.67 %
81.50 %
|
15.17 %
16.14 %
|
2.16 %
2.35 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison