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ActiveCampaign and CampaignMonitor Email Deliverability Comparison

  ActiveCampaign
  CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  189.043
  188.845
  143.683
  141.620
  41.391
  42.911
  3.969
  4.314

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.01 %
  74.99 %
  21.90 %
  22.72 %
  2.10 %
  2.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13879
  14272
  11108
  11257
  2493
  2722
  278
  293
  80.03 %
  78.87 %
  17.96 %
  19.07 %
  2.00 %
  2.05 %
Elektronics
  14401
  14666
  11002
  11028
  3113
  3304
  286
  334
  76.40 %
  75.19 %
  21.62 %
  22.53 %
  1.99 %
  2.28 %
Entertainment
  14297
  14530
  10832
  10875
  3170
  3341
  295
  314
  75.76 %
  74.85 %
  22.17 %
  22.99 %
  2.06 %
  2.16 %
Cosmetics & Beauty
  14253
  14778
  10782
  10998
  3174
  3435
  297
  345
  75.65 %
  74.42 %
  22.27 %
  23.24 %
  2.08 %
  2.33 %
Food & Drink
  14166
  14946
  11310
  11746
  2592
  2889
  264
  311
  79.84 %
  78.59 %
  18.30 %
  19.33 %
  1.86 %
  2.08 %
Home & Garden
  14947
  14432
  11900
  11400
  2772
  2747
  275
  285
  79.61 %
  78.99 %
  18.55 %
  19.03 %
  1.84 %
  1.97 %
Finance
  14711
  14331
  10566
  10145
  3821
  3824
  324
  362
  71.82 %
  70.79 %
  25.97 %
  26.68 %
  2.20 %
  2.53 %
Health
  14674
  14578
  10646
  10355
  3732
  3852
  296
  371
  72.55 %
  71.03 %
  25.43 %
  26.42 %
  2.02 %
  2.54 %
Pets
  14761
  14488
  11697
  11299
  2770
  2858
  294
  331
  79.24 %
  77.99 %
  18.77 %
  19.73 %
  1.99 %
  2.28 %
Sport & Fitness
  14757
  14439
  11046
  10724
  3371
  3361
  340
  354
  74.85 %
  74.27 %
  22.84 %
  23.28 %
  2.30 %
  2.45 %
Job & Career
  15040
  14313
  11199
  10549
  3465
  3405
  376
  359
  74.46 %
  73.70 %
  23.04 %
  23.79 %
  2.50 %
  2.51 %
Dating
  14354
  14555
  9878
  9860
  4136
  4351
  340
  344
  68.82 %
  67.74 %
  28.81 %
  29.89 %
  2.37 %
  2.36 %
Other
  14803
  14517
  11717
  11384
  2782
  2822
  304
  311
  79.15 %
  78.42 %
  18.79 %
  19.44 %
  2.05 %
  2.14 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19099
  19251
  13699
  13558
  4977
  5228
  423
  465
  71.73 %
  70.43 %
  26.06 %
  27.16 %
  2.21 %
  2.42 %
Outlook Mail
  19034
  18615
  13791
  13456
  4799
  4727
  444
  432
  72.45 %
  72.29 %
  25.21 %
  25.39 %
  2.33 %
  2.32 %
Yahoo Mail
  18422
  19018
  14135
  14341
  3892
  4237
  395
  440
  76.73 %
  75.41 %
  21.13 %
  22.28 %
  2.14 %
  2.31 %
AOL Mail
  19128
  18986
  14595
  14362
  4113
  4185
  420
  439
  76.30 %
  75.65 %
  21.50 %
  22.04 %
  2.20 %
  2.31 %
Mail.com
  18901
  18645
  14665
  14288
  3855
  3923
  381
  434
  77.59 %
  76.63 %
  20.40 %
  21.04 %
  2.02 %
  2.33 %
Yandex Mail
  18914
  18957
  14167
  13974
  4317
  4507
  430
  476
  74.90 %
  73.71 %
  22.82 %
  23.77 %
  2.27 %
  2.51 %
GMX Mail
  18722
  18552
  14161
  13846
  4193
  4291
  368
  415
  75.64 %
  74.63 %
  22.40 %
  23.13 %
  1.97 %
  2.24 %
Zoho Mail
  19255
  19167
  15001
  14730
  3872
  4032
  382
  405
  77.91 %
  76.85 %
  20.11 %
  21.04 %
  1.98 %
  2.11 %
ProtonMail
  18907
  19273
  14583
  14626
  3950
  4222
  374
  425
  77.13 %
  75.89 %
  20.89 %
  21.91 %
  1.98 %
  2.21 %
Custom Mail
  18661
  18381
  14886
  14439
  3423
  3559
  352
  383
  79.77 %
  78.55 %
  18.34 %
  19.36 %
  1.89 %
  2.08 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.