ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 250.494	196.678 193.843	48.036 50.262	5.775 6.389

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 77.38 %	19.18 % 20.07 %	2.31 % 2.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 18982	15144 15382	2900 3187	401 413	82.10 % 81.03 %	15.72 % 16.79 %	2.17 % 2.18 %
Elektronics	19102 19441	15101 15115	3578 3834	423 492	79.05 % 77.75 %	18.73 % 19.72 %	2.21 % 2.53 %
Entertainment	18900 19280	14793 14905	3671 3912	436 463	78.27 % 77.31 %	19.42 % 20.29 %	2.31 % 2.40 %
Cosmetics & Beauty	19112 19538	14961 15029	3703 4009	448 500	78.28 % 76.92 %	19.38 % 20.52 %	2.34 % 2.56 %
Food & Drink	18839 19734	15475 15906	2996 3367	368 461	82.14 % 80.60 %	15.90 % 17.06 %	1.95 % 2.34 %
Home & Garden	19696 19151	16114 15500	3196 3224	386 427	81.81 % 80.94 %	16.23 % 16.83 %	1.96 % 2.23 %
Finance	19457 19089	14528 14034	4430 4495	499 560	74.67 % 73.52 %	22.77 % 23.55 %	2.56 % 2.93 %
Health	19424 19325	14679 14323	4304 4461	441 541	75.57 % 74.12 %	22.16 % 23.08 %	2.27 % 2.80 %
Pets	19487 19218	15836 15355	3238 3381	413 482	81.26 % 79.90 %	16.62 % 17.59 %	2.12 % 2.51 %
Sport & Fitness	19468 19218	15048 14711	3926 3986	494 521	77.30 % 76.55 %	20.17 % 20.74 %	2.54 % 2.71 %
Job & Career	19858 19029	15258 14419	4083 4063	517 547	76.84 % 75.77 %	20.56 % 21.35 %	2.60 % 2.87 %
Dating	19151 19315	13894 13801	4759 5006	498 508	72.55 % 71.45 %	24.85 % 25.92 %	2.60 % 2.63 %
Other	19550 19174	15847 15363	3252 3337	451 474	81.06 % 80.12 %	16.63 % 17.40 %	2.31 % 2.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 25438	18800 18649	5755 6072	651 717	74.59 % 73.31 %	22.83 % 23.87 %	2.58 % 2.82 %
Outlook Mail	25175 24859	18961 18596	5587 5580	627 683	75.32 % 74.81 %	22.19 % 22.45 %	2.49 % 2.75 %
Yahoo Mail	24532 25143	19362 19502	4602 5009	568 632	78.93 % 77.56 %	18.76 % 19.92 %	2.32 % 2.51 %
AOL Mail	25180 24979	19781 19395	4808 4942	591 642	78.56 % 77.65 %	19.09 % 19.78 %	2.35 % 2.57 %
Mail.com	25139 24789	20049 19515	4511 4646	579 628	79.75 % 78.72 %	17.94 % 18.74 %	2.30 % 2.53 %
Yandex Mail	25112 25198	19391 19115	5084 5357	637 726	77.22 % 75.86 %	20.25 % 21.26 %	2.54 % 2.88 %
GMX Mail	24934 24746	19610 19186	4781 4945	543 615	78.65 % 77.53 %	19.17 % 19.98 %	2.18 % 2.49 %
Zoho Mail	25409 25299	20414 20024	4457 4688	538 587	80.34 % 79.15 %	17.54 % 18.53 %	2.12 % 2.32 %
ProtonMail	25002 25399	19997 19954	4482 4844	523 601	79.98 % 78.56 %	17.93 % 19.07 %	2.09 % 2.37 %
Custom Mail	24800 24644	20313 19907	3969 4179	518 558	81.91 % 80.78 %	16.00 % 16.96 %	2.09 % 2.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.