ActiveCampaign and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
339.271
339.385
|
272.639
269.022
|
58.087
60.975
|
8.545
9.388
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.36 %
79.27 %
|
17.12 %
17.97 %
|
2.52 %
2.77 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25213
25926
|
21099
21422
|
3546
3888
|
568
616
|
83.68 %
82.63 %
|
14.06 %
15.00 %
|
2.25 %
2.38 %
|
Elektronics |
26153
26286
|
21202
21014
|
4322
4589
|
629
683
|
81.07 %
79.94 %
|
16.53 %
17.46 %
|
2.41 %
2.60 %
|
Entertainment |
25599
26256
|
20513
20805
|
4432
4765
|
654
686
|
80.13 %
79.24 %
|
17.31 %
18.15 %
|
2.55 %
2.61 %
|
Cosmetics & Beauty |
25959
26325
|
20800
20750
|
4482
4830
|
677
745
|
80.13 %
78.82 %
|
17.27 %
18.35 %
|
2.61 %
2.83 %
|
Food & Drink |
25754
26480
|
21558
21772
|
3629
4050
|
567
658
|
83.71 %
82.22 %
|
14.09 %
15.29 %
|
2.20 %
2.48 %
|
Home & Garden |
26437
25809
|
22037
21300
|
3836
3893
|
564
616
|
83.36 %
82.53 %
|
14.51 %
15.08 %
|
2.13 %
2.39 %
|
Finance |
26388
25870
|
20291
19592
|
5354
5457
|
743
821
|
76.89 %
75.73 %
|
20.29 %
21.09 %
|
2.82 %
3.17 %
|
Health |
26145
26295
|
20327
20146
|
5145
5367
|
673
782
|
77.75 %
76.62 %
|
19.68 %
20.41 %
|
2.57 %
2.97 %
|
Pets |
26409
26071
|
21834
21210
|
3957
4141
|
618
720
|
82.68 %
81.35 %
|
14.98 %
15.88 %
|
2.34 %
2.76 %
|
Sport & Fitness |
26203
26123
|
20748
20451
|
4755
4896
|
700
776
|
79.18 %
78.29 %
|
18.15 %
18.74 %
|
2.67 %
2.97 %
|
Job & Career |
26661
25899
|
20905
20039
|
4989
5043
|
767
817
|
78.41 %
77.37 %
|
18.71 %
19.47 %
|
2.88 %
3.15 %
|
Dating |
25947
26054
|
19532
19331
|
5673
5958
|
742
765
|
75.28 %
74.20 %
|
21.86 %
22.87 %
|
2.86 %
2.94 %
|
Other |
26403
25991
|
21793
21190
|
3967
4098
|
643
703
|
82.54 %
81.53 %
|
15.02 %
15.77 %
|
2.44 %
2.70 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34289
34229
|
26379
25886
|
6946
7280
|
964
1063
|
76.93 %
75.63 %
|
20.26 %
21.27 %
|
2.81 %
3.11 %
|
Outlook Mail |
33882
33847
|
26235
25989
|
6724
6822
|
923
1036
|
77.43 %
76.78 %
|
19.85 %
20.16 %
|
2.72 %
3.06 %
|
Yahoo Mail |
33376
34079
|
26832
26980
|
5666
6148
|
878
951
|
80.39 %
79.17 %
|
16.98 %
18.04 %
|
2.63 %
2.79 %
|
AOL Mail |
33958
33680
|
27206
26668
|
5864
6063
|
888
949
|
80.12 %
79.18 %
|
17.27 %
18.00 %
|
2.61 %
2.82 %
|
Mail.com |
34027
33889
|
27691
27291
|
5496
5712
|
840
886
|
81.38 %
80.53 %
|
16.15 %
16.86 %
|
2.47 %
2.61 %
|
Yandex Mail |
33953
33983
|
26761
26340
|
6230
6582
|
962
1061
|
78.82 %
77.51 %
|
18.35 %
19.37 %
|
2.83 %
3.12 %
|
GMX Mail |
33680
33543
|
27243
26765
|
5669
5897
|
768
881
|
80.89 %
79.79 %
|
16.83 %
17.58 %
|
2.28 %
2.63 %
|
Zoho Mail |
34467
34264
|
28304
27711
|
5375
5660
|
788
893
|
82.12 %
80.87 %
|
15.59 %
16.52 %
|
2.29 %
2.61 %
|
ProtonMail |
34000
34396
|
27902
27808
|
5314
5741
|
784
847
|
82.06 %
80.85 %
|
15.63 %
16.69 %
|
2.31 %
2.46 %
|
Custom Mail |
33639
33475
|
28086
27584
|
4803
5070
|
750
821
|
83.49 %
82.40 %
|
14.28 %
15.15 %
|
2.23 %
2.45 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
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- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison