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ActiveCampaign and CampaignMonitor Email Deliverability Comparison

  ActiveCampaign
  CampaignMonitor

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  222.914
  173.208
  170.448
  45.198
  46.967
  5.013
  5.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  76.46 %
  20.23 %
  21.07 %
  2.24 %
  2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  16861
  13319
  13525
  2729
  2977
  355
  359
  81.20 %
  80.21 %
  16.64 %
  17.66 %
  2.16 %
  2.13 %
Elektronics
  17027
  17340
  13279
  13309
  3380
  3600
  368
  431
  77.99 %
  76.75 %
  19.85 %
  20.76 %
  2.16 %
  2.49 %
Entertainment
  16836
  17152
  13008
  13093
  3451
  3656
  377
  403
  77.26 %
  76.34 %
  20.50 %
  21.32 %
  2.24 %
  2.35 %
Cosmetics & Beauty
  16960
  17403
  13101
  13217
  3477
  3753
  382
  433
  77.25 %
  75.95 %
  20.50 %
  21.57 %
  2.25 %
  2.49 %
Food & Drink
  16657
  17588
  13525
  14042
  2812
  3151
  320
  395
  81.20 %
  79.84 %
  16.88 %
  17.92 %
  1.92 %
  2.25 %
Home & Garden
  17597
  17033
  14249
  13662
  3014
  3004
  334
  367
  80.97 %
  80.21 %
  17.13 %
  17.64 %
  1.90 %
  2.15 %
Finance
  17386
  16977
  12784
  12299
  4170
  4197
  432
  481
  73.53 %
  72.45 %
  23.98 %
  24.72 %
  2.48 %
  2.83 %
Health
  17404
  17169
  12966
  12528
  4064
  4185
  374
  456
  74.50 %
  72.97 %
  23.35 %
  24.38 %
  2.15 %
  2.66 %
Pets
  17453
  17110
  14040
  13535
  3043
  3150
  370
  425
  80.44 %
  79.11 %
  17.44 %
  18.41 %
  2.12 %
  2.48 %
Sport & Fitness
  17355
  17069
  13246
  12911
  3685
  3709
  424
  449
  76.32 %
  75.64 %
  21.23 %
  21.73 %
  2.44 %
  2.63 %
Job & Career
  17735
  16912
  13457
  12685
  3819
  3763
  459
  464
  75.88 %
  75.01 %
  21.53 %
  22.25 %
  2.59 %
  2.74 %
Dating
  17080
  17204
  12156
  12053
  4495
  4717
  429
  434
  71.17 %
  70.06 %
  26.32 %
  27.42 %
  2.51 %
  2.52 %
Other
  17526
  17096
  14078
  13589
  3059
  3105
  389
  402
  80.33 %
  79.49 %
  17.45 %
  18.16 %
  2.22 %
  2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22704
  16539
  16388
  5428
  5695
  551
  621
  73.45 %
  72.18 %
  24.11 %
  25.08 %
  2.45 %
  2.74 %
Outlook Mail
  22523
  22192
  16719
  16389
  5256
  5217
  548
  586
  74.23 %
  73.85 %
  23.34 %
  23.51 %
  2.43 %
  2.64 %
Yahoo Mail
  21870
  22315
  17068
  17120
  4299
  4649
  503
  546
  78.04 %
  76.72 %
  19.66 %
  20.83 %
  2.30 %
  2.45 %
AOL Mail
  22550
  22248
  17519
  17095
  4513
  4599
  518
  554
  77.69 %
  76.84 %
  20.01 %
  20.67 %
  2.30 %
  2.49 %
Mail.com
  22383
  22045
  17665
  17180
  4227
  4322
  491
  543
  78.92 %
  77.93 %
  18.88 %
  19.61 %
  2.19 %
  2.46 %
Yandex Mail
  22447
  22301
  17146
  16731
  4761
  4961
  540
  609
  76.38 %
  75.02 %
  21.21 %
  22.25 %
  2.41 %
  2.73 %
GMX Mail
  22078
  22014
  17089
  16836
  4521
  4660
  468
  518
  77.40 %
  76.48 %
  20.48 %
  21.17 %
  2.12 %
  2.35 %
Zoho Mail
  22624
  22627
  17952
  17709
  4197
  4402
  475
  516
  79.35 %
  78.26 %
  18.55 %
  19.45 %
  2.10 %
  2.28 %
ProtonMail
  22358
  22625
  17632
  17537
  4260
  4562
  466
  526
  78.86 %
  77.51 %
  19.05 %
  20.16 %
  2.08 %
  2.32 %
Custom Mail
  22068
  21843
  17879
  17463
  3736
  3900
  453
  480
  81.02 %
  79.95 %
  16.93 %
  17.85 %
  2.05 %
  2.20 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.