ActiveCampaign and CampaignMonitor Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
106.295
105.502
|
74.338
72.234
|
30.479
31.627
|
1.478
1.641
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
68.47 %
|
28.67 %
29.98 %
|
1.39 %
1.56 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
7558
7889
|
5636
5768
|
1814
1997
|
108
124
|
74.57 %
73.11 %
|
24.00 %
25.31 %
|
1.43 %
1.57 %
|
Elektronics |
7979
8157
|
5548
5555
|
2325
2477
|
106
125
|
69.53 %
68.10 %
|
29.14 %
30.37 %
|
1.33 %
1.53 %
|
Entertainment |
8045
8241
|
5587
5621
|
2353
2494
|
105
126
|
69.45 %
68.21 %
|
29.25 %
30.26 %
|
1.31 %
1.53 %
|
Cosmetics & Beauty |
8173
8445
|
5702
5735
|
2364
2577
|
107
133
|
69.77 %
67.91 %
|
28.92 %
30.52 %
|
1.31 %
1.57 %
|
Food & Drink |
7994
8260
|
5941
6021
|
1933
2106
|
120
133
|
74.32 %
72.89 %
|
24.18 %
25.50 %
|
1.50 %
1.61 %
|
Home & Garden |
8508
8047
|
6333
5901
|
2059
2030
|
116
116
|
74.44 %
73.33 %
|
24.20 %
25.23 %
|
1.36 %
1.44 %
|
Finance |
8294
8119
|
5379
5122
|
2806
2865
|
109
132
|
64.85 %
63.09 %
|
33.83 %
35.29 %
|
1.31 %
1.63 %
|
Health |
8270
8087
|
5360
5122
|
2798
2843
|
112
122
|
64.81 %
63.34 %
|
33.83 %
35.16 %
|
1.35 %
1.51 %
|
Pets |
8435
8214
|
6302
5983
|
2018
2104
|
115
127
|
74.71 %
72.84 %
|
23.92 %
25.61 %
|
1.36 %
1.55 %
|
Sport & Fitness |
8410
7925
|
5819
5395
|
2469
2401
|
122
129
|
69.19 %
68.08 %
|
29.36 %
30.30 %
|
1.45 %
1.63 %
|
Job & Career |
8426
8021
|
5873
5467
|
2435
2432
|
118
122
|
69.70 %
68.16 %
|
28.90 %
30.32 %
|
1.40 %
1.52 %
|
Dating |
7941
8137
|
4717
4729
|
3104
3284
|
120
124
|
59.40 %
58.12 %
|
39.09 %
40.36 %
|
1.51 %
1.52 %
|
Other |
8262
7960
|
6141
5815
|
2001
2017
|
120
128
|
74.33 %
73.05 %
|
24.22 %
25.34 %
|
1.45 %
1.61 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
10654
10874
|
6857
6790
|
3646
3915
|
151
169
|
64.36 %
62.44 %
|
34.22 %
36.00 %
|
1.42 %
1.55 %
|
Outlook Mail |
10690
10111
|
7027
6540
|
3511
3407
|
152
164
|
65.73 %
64.68 %
|
32.84 %
33.70 %
|
1.42 %
1.62 %
|
Yahoo Mail |
10414
10656
|
7431
7442
|
2832
3043
|
151
171
|
71.36 %
69.84 %
|
27.19 %
28.56 %
|
1.45 %
1.60 %
|
AOL Mail |
10715
10612
|
7617
7431
|
2952
3014
|
146
167
|
71.09 %
70.02 %
|
27.55 %
28.40 %
|
1.36 %
1.57 %
|
Mail.com |
10653
10143
|
7707
7176
|
2806
2800
|
140
167
|
72.35 %
70.75 %
|
26.34 %
27.61 %
|
1.31 %
1.65 %
|
Yandex Mail |
10624
10686
|
7377
7267
|
3100
3264
|
147
155
|
69.44 %
68.00 %
|
29.18 %
30.54 %
|
1.38 %
1.45 %
|
GMX Mail |
10495
10219
|
7182
6823
|
3168
3239
|
145
157
|
68.43 %
66.77 %
|
30.19 %
31.70 %
|
1.38 %
1.54 %
|
Zoho Mail |
10979
10896
|
7925
7716
|
2902
3016
|
152
164
|
72.18 %
70.81 %
|
26.43 %
27.68 %
|
1.38 %
1.51 %
|
ProtonMail |
10861
11004
|
7642
7559
|
3062
3275
|
157
170
|
70.36 %
68.69 %
|
28.19 %
29.76 %
|
1.45 %
1.54 %
|
Custom Mail |
10210
10301
|
7573
7490
|
2500
2654
|
137
157
|
74.17 %
72.71 %
|
24.49 %
25.76 %
|
1.34 %
1.52 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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