ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.914	173.208 170.448	45.198 46.967	5.013 5.499

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 76.46 %	20.23 % 21.07 %	2.24 % 2.47 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 16861	13319 13525	2729 2977	355 359	81.20 % 80.21 %	16.64 % 17.66 %	2.16 % 2.13 %
Elektronics	17027 17340	13279 13309	3380 3600	368 431	77.99 % 76.75 %	19.85 % 20.76 %	2.16 % 2.49 %
Entertainment	16836 17152	13008 13093	3451 3656	377 403	77.26 % 76.34 %	20.50 % 21.32 %	2.24 % 2.35 %
Cosmetics & Beauty	16960 17403	13101 13217	3477 3753	382 433	77.25 % 75.95 %	20.50 % 21.57 %	2.25 % 2.49 %
Food & Drink	16657 17588	13525 14042	2812 3151	320 395	81.20 % 79.84 %	16.88 % 17.92 %	1.92 % 2.25 %
Home & Garden	17597 17033	14249 13662	3014 3004	334 367	80.97 % 80.21 %	17.13 % 17.64 %	1.90 % 2.15 %
Finance	17386 16977	12784 12299	4170 4197	432 481	73.53 % 72.45 %	23.98 % 24.72 %	2.48 % 2.83 %
Health	17404 17169	12966 12528	4064 4185	374 456	74.50 % 72.97 %	23.35 % 24.38 %	2.15 % 2.66 %
Pets	17453 17110	14040 13535	3043 3150	370 425	80.44 % 79.11 %	17.44 % 18.41 %	2.12 % 2.48 %
Sport & Fitness	17355 17069	13246 12911	3685 3709	424 449	76.32 % 75.64 %	21.23 % 21.73 %	2.44 % 2.63 %
Job & Career	17735 16912	13457 12685	3819 3763	459 464	75.88 % 75.01 %	21.53 % 22.25 %	2.59 % 2.74 %
Dating	17080 17204	12156 12053	4495 4717	429 434	71.17 % 70.06 %	26.32 % 27.42 %	2.51 % 2.52 %
Other	17526 17096	14078 13589	3059 3105	389 402	80.33 % 79.49 %	17.45 % 18.16 %	2.22 % 2.35 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22704	16539 16388	5428 5695	551 621	73.45 % 72.18 %	24.11 % 25.08 %	2.45 % 2.74 %
Outlook Mail	22523 22192	16719 16389	5256 5217	548 586	74.23 % 73.85 %	23.34 % 23.51 %	2.43 % 2.64 %
Yahoo Mail	21870 22315	17068 17120	4299 4649	503 546	78.04 % 76.72 %	19.66 % 20.83 %	2.30 % 2.45 %
AOL Mail	22550 22248	17519 17095	4513 4599	518 554	77.69 % 76.84 %	20.01 % 20.67 %	2.30 % 2.49 %
Mail.com	22383 22045	17665 17180	4227 4322	491 543	78.92 % 77.93 %	18.88 % 19.61 %	2.19 % 2.46 %
Yandex Mail	22447 22301	17146 16731	4761 4961	540 609	76.38 % 75.02 %	21.21 % 22.25 %	2.41 % 2.73 %
GMX Mail	22078 22014	17089 16836	4521 4660	468 518	77.40 % 76.48 %	20.48 % 21.17 %	2.12 % 2.35 %
Zoho Mail	22624 22627	17952 17709	4197 4402	475 516	79.35 % 78.26 %	18.55 % 19.45 %	2.10 % 2.28 %
ProtonMail	22358 22625	17632 17537	4260 4562	466 526	78.86 % 77.51 %	19.05 % 20.16 %	2.08 % 2.32 %
Custom Mail	22068 21843	17879 17463	3736 3900	453 480	81.02 % 79.95 %	16.93 % 17.85 %	2.05 % 2.20 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.