ActiveCampaign and CampaignMonitor Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and CampaignMonitor is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
339.271 339.385	272.639 269.022	58.087 60.975	8.545 9.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.36 % 79.27 %	17.12 % 17.97 %	2.52 % 2.77 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25213 25926	21099 21422	3546 3888	568 616	83.68 % 82.63 %	14.06 % 15.00 %	2.25 % 2.38 %
Elektronics	26153 26286	21202 21014	4322 4589	629 683	81.07 % 79.94 %	16.53 % 17.46 %	2.41 % 2.60 %
Entertainment	25599 26256	20513 20805	4432 4765	654 686	80.13 % 79.24 %	17.31 % 18.15 %	2.55 % 2.61 %
Cosmetics & Beauty	25959 26325	20800 20750	4482 4830	677 745	80.13 % 78.82 %	17.27 % 18.35 %	2.61 % 2.83 %
Food & Drink	25754 26480	21558 21772	3629 4050	567 658	83.71 % 82.22 %	14.09 % 15.29 %	2.20 % 2.48 %
Home & Garden	26437 25809	22037 21300	3836 3893	564 616	83.36 % 82.53 %	14.51 % 15.08 %	2.13 % 2.39 %
Finance	26388 25870	20291 19592	5354 5457	743 821	76.89 % 75.73 %	20.29 % 21.09 %	2.82 % 3.17 %
Health	26145 26295	20327 20146	5145 5367	673 782	77.75 % 76.62 %	19.68 % 20.41 %	2.57 % 2.97 %
Pets	26409 26071	21834 21210	3957 4141	618 720	82.68 % 81.35 %	14.98 % 15.88 %	2.34 % 2.76 %
Sport & Fitness	26203 26123	20748 20451	4755 4896	700 776	79.18 % 78.29 %	18.15 % 18.74 %	2.67 % 2.97 %
Job & Career	26661 25899	20905 20039	4989 5043	767 817	78.41 % 77.37 %	18.71 % 19.47 %	2.88 % 3.15 %
Dating	25947 26054	19532 19331	5673 5958	742 765	75.28 % 74.20 %	21.86 % 22.87 %	2.86 % 2.94 %
Other	26403 25991	21793 21190	3967 4098	643 703	82.54 % 81.53 %	15.02 % 15.77 %	2.44 % 2.70 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34289 34229	26379 25886	6946 7280	964 1063	76.93 % 75.63 %	20.26 % 21.27 %	2.81 % 3.11 %
Outlook Mail	33882 33847	26235 25989	6724 6822	923 1036	77.43 % 76.78 %	19.85 % 20.16 %	2.72 % 3.06 %
Yahoo Mail	33376 34079	26832 26980	5666 6148	878 951	80.39 % 79.17 %	16.98 % 18.04 %	2.63 % 2.79 %
AOL Mail	33958 33680	27206 26668	5864 6063	888 949	80.12 % 79.18 %	17.27 % 18.00 %	2.61 % 2.82 %
Mail.com	34027 33889	27691 27291	5496 5712	840 886	81.38 % 80.53 %	16.15 % 16.86 %	2.47 % 2.61 %
Yandex Mail	33953 33983	26761 26340	6230 6582	962 1061	78.82 % 77.51 %	18.35 % 19.37 %	2.83 % 3.12 %
GMX Mail	33680 33543	27243 26765	5669 5897	768 881	80.89 % 79.79 %	16.83 % 17.58 %	2.28 % 2.63 %
Zoho Mail	34467 34264	28304 27711	5375 5660	788 893	82.12 % 80.87 %	15.59 % 16.52 %	2.29 % 2.61 %
ProtonMail	34000 34396	27902 27808	5314 5741	784 847	82.06 % 80.85 %	15.63 % 16.69 %	2.31 % 2.46 %
Custom Mail	33639 33475	28086 27584	4803 5070	750 821	83.49 % 82.40 %	14.28 % 15.15 %	2.23 % 2.45 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.