CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 113.949	78.121 71.091	33.696 39.710	1.786 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 62.39 %	29.66 % 34.85 %	1.57 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8813	6246 5942	2121 2630	135 241	73.47 % 67.42 %	24.95 % 29.84 %	1.59 % 2.73 %
Elektronics	8795 8771	6016 5438	2642 3090	137 243	68.40 % 62.00 %	30.04 % 35.23 %	1.56 % 2.77 %
Entertainment	8832 8983	6046 5544	2649 3190	137 249	68.46 % 61.72 %	29.99 % 35.51 %	1.55 % 2.77 %
Cosmetics & Beauty	9038 8735	6161 5419	2734 3072	143 244	68.17 % 62.04 %	30.25 % 35.17 %	1.58 % 2.79 %
Food & Drink	9036 9406	6614 6288	2274 2862	148 256	73.20 % 66.85 %	25.17 % 30.43 %	1.64 % 2.72 %
Home & Garden	8569 8835	6305 5895	2138 2697	126 243	73.58 % 66.72 %	24.95 % 30.53 %	1.47 % 2.75 %
Finance	8560 8472	5420 4842	3000 3397	140 233	63.32 % 57.15 %	35.05 % 40.10 %	1.64 % 2.75 %
Health	8793 8826	5595 5022	3064 3561	134 243	63.63 % 56.90 %	34.85 % 40.35 %	1.52 % 2.75 %
Pets	8853 8895	6486 5935	2229 2717	138 243	73.26 % 66.72 %	25.18 % 30.55 %	1.56 % 2.73 %
Sport & Fitness	8647 8178	5916 5075	2589 2876	142 227	68.42 % 62.06 %	29.94 % 35.17 %	1.64 % 2.78 %
Job & Career	8610 8683	5889 5388	2588 3053	133 242	68.40 % 62.05 %	30.06 % 35.16 %	1.54 % 2.79 %
Dating	8788 8596	5131 4453	3522 3906	135 237	58.39 % 51.80 %	40.08 % 45.44 %	1.54 % 2.76 %
Other	8580 8756	6296 5850	2146 2659	138 247	73.38 % 66.81 %	25.01 % 30.37 %	1.61 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 12119	7358 6872	4176 4910	185 337	62.79 % 56.70 %	35.63 % 40.51 %	1.58 % 2.78 %
Outlook Mail	11016 10600	7169 6228	3669 4080	178 292	65.08 % 58.75 %	33.31 % 38.49 %	1.62 % 2.75 %
Yahoo Mail	11498 10888	8064 6937	3248 3647	186 304	70.13 % 63.71 %	28.25 % 33.50 %	1.62 % 2.79 %
AOL Mail	11412 11897	8021 7544	3209 4028	182 325	70.29 % 63.41 %	28.12 % 33.86 %	1.59 % 2.73 %
Mail.com	11081 11371	7871 7348	3026 3709	184 314	71.03 % 64.62 %	27.31 % 32.62 %	1.66 % 2.76 %
Yandex Mail	11393 11430	7774 7048	3450 4063	169 319	68.23 % 61.66 %	30.28 % 35.55 %	1.48 % 2.79 %
GMX Mail	11022 11194	7390 6800	3462 4085	170 309	67.05 % 60.75 %	31.41 % 36.49 %	1.54 % 2.76 %
Zoho Mail	11743 11196	8353 7238	3210 3652	180 306	71.13 % 64.65 %	27.34 % 32.62 %	1.53 % 2.73 %
ProtonMail	11742 11640	8110 7320	3448 4002	184 318	69.07 % 62.89 %	29.36 % 34.38 %	1.57 % 2.73 %
Custom Mail	10977 11614	8011 7756	2798 3534	168 324	72.98 % 66.78 %	25.49 % 30.43 %	1.53 % 2.79 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.