CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 182.453	135.989 126.415	42.048 50.192	4.064 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 69.29 %	23.09 % 27.51 %	2.23 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 14117	10819 10361	2668 3330	276 426	78.61 % 73.39 %	19.39 % 23.59 %	2.01 % 3.02 %
Elektronics	14092 14020	10544 9746	3237 3846	311 428	74.82 % 69.51 %	22.97 % 27.43 %	2.21 % 3.05 %
Entertainment	14050 14256	10477 9773	3280 4002	293 481	74.57 % 68.55 %	23.35 % 28.07 %	2.09 % 3.37 %
Cosmetics & Beauty	14243 14106	10547 9729	3369 3901	327 476	74.05 % 68.97 %	23.65 % 27.65 %	2.30 % 3.37 %
Food & Drink	14421 14588	11294 10600	2831 3556	296 432	78.32 % 72.66 %	19.63 % 24.38 %	2.05 % 2.96 %
Home & Garden	13927 14205	10966 10371	2691 3421	270 413	78.74 % 73.01 %	19.32 % 24.08 %	1.94 % 2.91 %
Finance	13845 13872	9753 9052	3754 4343	338 477	70.44 % 65.25 %	27.11 % 31.31 %	2.44 % 3.44 %
Health	14042 13979	9922 9115	3775 4402	345 462	70.66 % 65.20 %	26.88 % 31.49 %	2.46 % 3.30 %
Pets	13993 14202	10884 10295	2797 3472	312 435	77.78 % 72.49 %	19.99 % 24.45 %	2.23 % 3.06 %
Sport & Fitness	13917 13534	10290 9308	3286 3759	341 467	73.94 % 68.77 %	23.61 % 27.77 %	2.45 % 3.45 %
Job & Career	13792 13738	10128 9373	3328 3927	336 438	73.43 % 68.23 %	24.13 % 28.58 %	2.44 % 3.19 %
Dating	14031 13831	9436 8550	4273 4822	322 459	67.25 % 61.82 %	30.45 % 34.86 %	2.29 % 3.32 %
Other	13985 14005	10929 10142	2759 3411	297 452	78.15 % 72.42 %	19.73 % 24.36 %	2.12 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18932	13032 12244	5133 6069	436 619	70.06 % 64.67 %	27.60 % 32.06 %	2.34 % 3.27 %
Outlook Mail	17957 17499	12927 11647	4628 5256	402 596	71.99 % 66.56 %	25.77 % 30.04 %	2.24 % 3.41 %
Yahoo Mail	18328 17796	13761 12448	4143 4762	424 586	75.08 % 69.95 %	22.60 % 26.76 %	2.31 % 3.29 %
AOL Mail	18261 18770	13757 13034	4086 5128	418 608	75.34 % 69.44 %	22.38 % 27.32 %	2.29 % 3.24 %
Mail.com	17980 18311	13735 12999	3838 4755	407 557	76.39 % 70.99 %	21.35 % 25.97 %	2.26 % 3.04 %
Yandex Mail	18247 18268	13396 12432	4407 5236	444 600	73.41 % 68.05 %	24.15 % 28.66 %	2.43 % 3.28 %
GMX Mail	17900 17974	13288 12398	4218 5033	394 543	74.23 % 68.98 %	23.56 % 28.00 %	2.20 % 3.02 %
Zoho Mail	18531 17977	14185 12821	3960 4599	386 557	76.55 % 71.32 %	21.37 % 25.58 %	2.08 % 3.10 %
ProtonMail	18598 18443	14051 12913	4151 4915	396 615	75.55 % 70.02 %	22.32 % 26.65 %	2.13 % 3.33 %
Custom Mail	17698 18483	13857 13479	3484 4439	357 565	78.30 % 72.93 %	19.69 % 24.02 %	2.02 % 3.06 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.