CampaignMonitor and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.240
311.979
|
246.039
230.906
|
57.686
69.819
|
8.515
11.254
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.80 %
74.01 %
|
18.47 %
22.38 %
|
2.73 %
3.61 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23775
24101
|
19549
18657
|
3669
4651
|
557
793
|
82.23 %
77.41 %
|
15.43 %
19.30 %
|
2.34 %
3.29 %
|
Elektronics |
24257
24004
|
19269
17911
|
4363
5261
|
625
832
|
79.44 %
74.62 %
|
17.99 %
21.92 %
|
2.58 %
3.47 %
|
Entertainment |
24094
24006
|
18965
17648
|
4503
5491
|
626
867
|
78.71 %
73.51 %
|
18.69 %
22.87 %
|
2.60 %
3.61 %
|
Cosmetics & Beauty |
24292
23988
|
19023
17652
|
4585
5413
|
684
923
|
78.31 %
73.59 %
|
18.87 %
22.57 %
|
2.82 %
3.85 %
|
Food & Drink |
24428
24579
|
19998
18910
|
3844
4869
|
586
800
|
81.87 %
76.94 %
|
15.74 %
19.81 %
|
2.40 %
3.25 %
|
Home & Garden |
23709
24310
|
19480
18786
|
3676
4757
|
553
767
|
82.16 %
77.28 %
|
15.50 %
19.57 %
|
2.33 %
3.16 %
|
Finance |
23833
23945
|
17929
16888
|
5163
6083
|
741
974
|
75.23 %
70.53 %
|
21.66 %
25.40 %
|
3.11 %
4.07 %
|
Health |
24151
23933
|
18349
16995
|
5087
6012
|
715
926
|
75.98 %
71.01 %
|
21.06 %
25.12 %
|
2.96 %
3.87 %
|
Pets |
23973
24189
|
19417
18477
|
3907
4903
|
649
809
|
81.00 %
76.39 %
|
16.30 %
20.27 %
|
2.71 %
3.34 %
|
Sport & Fitness |
23973
23548
|
18662
17269
|
4610
5378
|
701
901
|
77.85 %
73.34 %
|
19.23 %
22.84 %
|
2.92 %
3.83 %
|
Job & Career |
23822
23824
|
18341
17228
|
4745
5676
|
736
920
|
76.99 %
72.31 %
|
19.92 %
23.82 %
|
3.09 %
3.86 %
|
Dating |
23964
23726
|
17604
16297
|
5663
6514
|
697
915
|
73.46 %
68.69 %
|
23.63 %
27.46 %
|
2.91 %
3.86 %
|
Other |
23969
23826
|
19453
18188
|
3871
4811
|
645
827
|
81.16 %
76.34 %
|
16.15 %
20.19 %
|
2.69 %
3.47 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31598
31914
|
23712
22399
|
6916
8268
|
970
1247
|
75.04 %
70.19 %
|
21.89 %
25.91 %
|
3.07 %
3.91 %
|
Outlook Mail |
31140
30418
|
23750
21800
|
6445
7432
|
945
1186
|
76.27 %
71.67 %
|
20.70 %
24.43 %
|
3.03 %
3.90 %
|
Yahoo Mail |
31372
30795
|
24709
22828
|
5802
6840
|
861
1127
|
78.76 %
74.13 %
|
18.49 %
22.21 %
|
2.74 %
3.66 %
|
AOL Mail |
31010
31773
|
24428
23365
|
5721
7209
|
861
1199
|
78.77 %
73.54 %
|
18.45 %
22.69 %
|
2.78 %
3.77 %
|
Mail.com |
31067
31236
|
24885
23468
|
5377
6678
|
805
1090
|
80.10 %
75.13 %
|
17.31 %
21.38 %
|
2.59 %
3.49 %
|
Yandex Mail |
31204
30980
|
24052
22424
|
6195
7370
|
957
1186
|
77.08 %
72.38 %
|
19.85 %
23.79 %
|
3.07 %
3.83 %
|
GMX Mail |
30936
31109
|
24522
23223
|
5613
6862
|
801
1024
|
79.27 %
74.65 %
|
18.14 %
22.06 %
|
2.59 %
3.29 %
|
Zoho Mail |
31549
31012
|
25384
23552
|
5361
6400
|
804
1060
|
80.46 %
75.94 %
|
16.99 %
20.64 %
|
2.55 %
3.42 %
|
ProtonMail |
31584
31379
|
25360
23688
|
5455
6616
|
769
1075
|
80.29 %
75.49 %
|
17.27 %
21.08 %
|
2.43 %
3.43 %
|
Custom Mail |
30780
31363
|
25237
24159
|
4801
6144
|
742
1060
|
81.99 %
77.03 %
|
15.60 %
19.59 %
|
2.41 %
3.38 %
|
Compare CampaignMonitor with other providers
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