CampaignMonitor and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.603
113.949
|
78.121
71.091
|
33.696
39.710
|
1.786
3.148
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.77 %
62.39 %
|
29.66 %
34.85 %
|
1.57 %
2.76 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8502
8813
|
6246
5942
|
2121
2630
|
135
241
|
73.47 %
67.42 %
|
24.95 %
29.84 %
|
1.59 %
2.73 %
|
Elektronics |
8795
8771
|
6016
5438
|
2642
3090
|
137
243
|
68.40 %
62.00 %
|
30.04 %
35.23 %
|
1.56 %
2.77 %
|
Entertainment |
8832
8983
|
6046
5544
|
2649
3190
|
137
249
|
68.46 %
61.72 %
|
29.99 %
35.51 %
|
1.55 %
2.77 %
|
Cosmetics & Beauty |
9038
8735
|
6161
5419
|
2734
3072
|
143
244
|
68.17 %
62.04 %
|
30.25 %
35.17 %
|
1.58 %
2.79 %
|
Food & Drink |
9036
9406
|
6614
6288
|
2274
2862
|
148
256
|
73.20 %
66.85 %
|
25.17 %
30.43 %
|
1.64 %
2.72 %
|
Home & Garden |
8569
8835
|
6305
5895
|
2138
2697
|
126
243
|
73.58 %
66.72 %
|
24.95 %
30.53 %
|
1.47 %
2.75 %
|
Finance |
8560
8472
|
5420
4842
|
3000
3397
|
140
233
|
63.32 %
57.15 %
|
35.05 %
40.10 %
|
1.64 %
2.75 %
|
Health |
8793
8826
|
5595
5022
|
3064
3561
|
134
243
|
63.63 %
56.90 %
|
34.85 %
40.35 %
|
1.52 %
2.75 %
|
Pets |
8853
8895
|
6486
5935
|
2229
2717
|
138
243
|
73.26 %
66.72 %
|
25.18 %
30.55 %
|
1.56 %
2.73 %
|
Sport & Fitness |
8647
8178
|
5916
5075
|
2589
2876
|
142
227
|
68.42 %
62.06 %
|
29.94 %
35.17 %
|
1.64 %
2.78 %
|
Job & Career |
8610
8683
|
5889
5388
|
2588
3053
|
133
242
|
68.40 %
62.05 %
|
30.06 %
35.16 %
|
1.54 %
2.79 %
|
Dating |
8788
8596
|
5131
4453
|
3522
3906
|
135
237
|
58.39 %
51.80 %
|
40.08 %
45.44 %
|
1.54 %
2.76 %
|
Other |
8580
8756
|
6296
5850
|
2146
2659
|
138
247
|
73.38 %
66.81 %
|
25.01 %
30.37 %
|
1.61 %
2.82 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11719
12119
|
7358
6872
|
4176
4910
|
185
337
|
62.79 %
56.70 %
|
35.63 %
40.51 %
|
1.58 %
2.78 %
|
Outlook Mail |
11016
10600
|
7169
6228
|
3669
4080
|
178
292
|
65.08 %
58.75 %
|
33.31 %
38.49 %
|
1.62 %
2.75 %
|
Yahoo Mail |
11498
10888
|
8064
6937
|
3248
3647
|
186
304
|
70.13 %
63.71 %
|
28.25 %
33.50 %
|
1.62 %
2.79 %
|
AOL Mail |
11412
11897
|
8021
7544
|
3209
4028
|
182
325
|
70.29 %
63.41 %
|
28.12 %
33.86 %
|
1.59 %
2.73 %
|
Mail.com |
11081
11371
|
7871
7348
|
3026
3709
|
184
314
|
71.03 %
64.62 %
|
27.31 %
32.62 %
|
1.66 %
2.76 %
|
Yandex Mail |
11393
11430
|
7774
7048
|
3450
4063
|
169
319
|
68.23 %
61.66 %
|
30.28 %
35.55 %
|
1.48 %
2.79 %
|
GMX Mail |
11022
11194
|
7390
6800
|
3462
4085
|
170
309
|
67.05 %
60.75 %
|
31.41 %
36.49 %
|
1.54 %
2.76 %
|
Zoho Mail |
11743
11196
|
8353
7238
|
3210
3652
|
180
306
|
71.13 %
64.65 %
|
27.34 %
32.62 %
|
1.53 %
2.73 %
|
ProtonMail |
11742
11640
|
8110
7320
|
3448
4002
|
184
318
|
69.07 %
62.89 %
|
29.36 %
34.38 %
|
1.57 %
2.73 %
|
Custom Mail |
10977
11614
|
8011
7756
|
2798
3534
|
168
324
|
72.98 %
66.78 %
|
25.49 %
30.43 %
|
1.53 %
2.79 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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