CampaignMonitor and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.914
223.604
|
170.448
159.450
|
46.967
56.565
|
5.499
7.589
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.46 %
71.31 %
|
21.07 %
25.30 %
|
2.47 %
3.39 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16861
17267
|
13525
12959
|
2977
3754
|
359
554
|
80.21 %
75.05 %
|
17.66 %
21.74 %
|
2.13 %
3.21 %
|
Elektronics |
17340
17121
|
13309
12273
|
3600
4291
|
431
557
|
76.75 %
71.68 %
|
20.76 %
25.06 %
|
2.49 %
3.25 %
|
Entertainment |
17152
17335
|
13093
12251
|
3656
4481
|
403
603
|
76.34 %
70.67 %
|
21.32 %
25.85 %
|
2.35 %
3.48 %
|
Cosmetics & Beauty |
17403
17153
|
13217
12156
|
3753
4379
|
433
618
|
75.95 %
70.87 %
|
21.57 %
25.53 %
|
2.49 %
3.60 %
|
Food & Drink |
17588
17803
|
14042
13262
|
3151
3991
|
395
550
|
79.84 %
74.49 %
|
17.92 %
22.42 %
|
2.25 %
3.09 %
|
Home & Garden |
17033
17352
|
13662
12966
|
3004
3851
|
367
535
|
80.21 %
74.72 %
|
17.64 %
22.19 %
|
2.15 %
3.08 %
|
Finance |
16977
17148
|
12299
11599
|
4197
4917
|
481
632
|
72.45 %
67.64 %
|
24.72 %
28.67 %
|
2.83 %
3.69 %
|
Health |
17169
17139
|
12528
11610
|
4185
4930
|
456
599
|
72.97 %
67.74 %
|
24.38 %
28.76 %
|
2.66 %
3.49 %
|
Pets |
17110
17381
|
13535
12890
|
3150
3939
|
425
552
|
79.11 %
74.16 %
|
18.41 %
22.66 %
|
2.48 %
3.18 %
|
Sport & Fitness |
17069
16774
|
12911
11889
|
3709
4286
|
449
599
|
75.64 %
70.88 %
|
21.73 %
25.55 %
|
2.63 %
3.57 %
|
Job & Career |
16912
16906
|
12685
11816
|
3763
4487
|
464
603
|
75.01 %
69.89 %
|
22.25 %
26.54 %
|
2.74 %
3.57 %
|
Dating |
17204
17024
|
12053
11026
|
4717
5380
|
434
618
|
70.06 %
64.77 %
|
27.42 %
31.60 %
|
2.52 %
3.63 %
|
Other |
17096
17201
|
13589
12753
|
3105
3879
|
402
569
|
79.49 %
74.14 %
|
18.16 %
22.55 %
|
2.35 %
3.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22704
23105
|
16388
15487
|
5695
6787
|
621
831
|
72.18 %
67.03 %
|
25.08 %
29.37 %
|
2.74 %
3.60 %
|
Outlook Mail |
22192
21643
|
16389
14895
|
5217
5968
|
586
780
|
73.85 %
68.82 %
|
23.51 %
27.57 %
|
2.64 %
3.60 %
|
Yahoo Mail |
22315
21881
|
17120
15708
|
4649
5424
|
546
749
|
76.72 %
71.79 %
|
20.83 %
24.79 %
|
2.45 %
3.42 %
|
AOL Mail |
22248
22887
|
17095
16266
|
4599
5801
|
554
820
|
76.84 %
71.07 %
|
20.67 %
25.35 %
|
2.49 %
3.58 %
|
Mail.com |
22045
22474
|
17180
16360
|
4322
5395
|
543
719
|
77.93 %
72.80 %
|
19.61 %
24.01 %
|
2.46 %
3.20 %
|
Yandex Mail |
22301
22302
|
16731
15591
|
4961
5921
|
609
790
|
75.02 %
69.91 %
|
22.25 %
26.55 %
|
2.73 %
3.54 %
|
GMX Mail |
22014
22076
|
16836
15760
|
4660
5617
|
518
699
|
76.48 %
71.39 %
|
21.17 %
25.44 %
|
2.35 %
3.17 %
|
Zoho Mail |
22627
22084
|
17709
16187
|
4402
5186
|
516
711
|
78.26 %
73.30 %
|
19.45 %
23.48 %
|
2.28 %
3.22 %
|
ProtonMail |
22625
22541
|
17537
16314
|
4562
5472
|
526
755
|
77.51 %
72.37 %
|
20.16 %
24.28 %
|
2.32 %
3.35 %
|
Custom Mail |
21843
22611
|
17463
16882
|
3900
4994
|
480
735
|
79.95 %
74.66 %
|
17.85 %
22.09 %
|
2.20 %
3.25 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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