CampaignMonitor and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.376
284.660
|
222.524
208.766
|
54.322
65.694
|
7.530
10.200
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.25 %
73.34 %
|
19.10 %
23.08 %
|
2.65 %
3.58 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21615
21937
|
17677
16844
|
3448
4368
|
490
725
|
81.78 %
76.78 %
|
15.95 %
19.91 %
|
2.27 %
3.30 %
|
Elektronics |
22110
21878
|
17434
16165
|
4123
4957
|
553
756
|
78.85 %
73.89 %
|
18.65 %
22.66 %
|
2.50 %
3.46 %
|
Entertainment |
21938
22002
|
17140
16025
|
4238
5186
|
560
791
|
78.13 %
72.83 %
|
19.32 %
23.57 %
|
2.55 %
3.60 %
|
Cosmetics & Beauty |
22202
21887
|
17262
15959
|
4332
5087
|
608
841
|
77.75 %
72.92 %
|
19.51 %
23.24 %
|
2.74 %
3.84 %
|
Food & Drink |
22270
22459
|
18123
17139
|
3624
4598
|
523
722
|
81.38 %
76.31 %
|
16.27 %
20.47 %
|
2.35 %
3.21 %
|
Home & Garden |
21696
22188
|
17725
17003
|
3475
4482
|
496
703
|
81.70 %
76.63 %
|
16.02 %
20.20 %
|
2.29 %
3.17 %
|
Finance |
21672
21879
|
16171
15276
|
4855
5724
|
646
879
|
74.62 %
69.82 %
|
22.40 %
26.16 %
|
2.98 %
4.02 %
|
Health |
21967
21797
|
16528
15292
|
4800
5668
|
639
837
|
75.24 %
70.16 %
|
21.85 %
26.00 %
|
2.91 %
3.84 %
|
Pets |
21762
22044
|
17527
16716
|
3663
4594
|
572
734
|
80.54 %
75.83 %
|
16.83 %
20.84 %
|
2.63 %
3.33 %
|
Sport & Fitness |
21808
21454
|
16875
15617
|
4324
5036
|
609
801
|
77.38 %
72.79 %
|
19.83 %
23.47 %
|
2.79 %
3.73 %
|
Job & Career |
21653
21689
|
16563
15556
|
4441
5303
|
649
830
|
76.49 %
71.72 %
|
20.51 %
24.45 %
|
3.00 %
3.83 %
|
Dating |
21803
21637
|
15839
14643
|
5358
6164
|
606
830
|
72.65 %
67.68 %
|
24.57 %
28.49 %
|
2.78 %
3.84 %
|
Other |
21880
21809
|
17660
16531
|
3641
4527
|
579
751
|
80.71 %
75.80 %
|
16.64 %
20.76 %
|
2.65 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28824
29206
|
21437
20288
|
6540
7807
|
847
1111
|
74.37 %
69.47 %
|
22.69 %
26.73 %
|
2.94 %
3.80 %
|
Outlook Mail |
28267
27782
|
21405
19728
|
6046
6989
|
816
1065
|
75.72 %
71.01 %
|
21.39 %
25.16 %
|
2.89 %
3.83 %
|
Yahoo Mail |
28550
28020
|
22354
20602
|
5437
6396
|
759
1022
|
78.30 %
73.53 %
|
19.04 %
22.83 %
|
2.66 %
3.65 %
|
AOL Mail |
28307
29012
|
22181
21142
|
5370
6767
|
756
1103
|
78.36 %
72.87 %
|
18.97 %
23.32 %
|
2.67 %
3.80 %
|
Mail.com |
28169
28486
|
22413
21231
|
5035
6279
|
721
976
|
79.57 %
74.53 %
|
17.87 %
22.04 %
|
2.56 %
3.43 %
|
Yandex Mail |
28458
28248
|
21803
20270
|
5810
6907
|
845
1071
|
76.61 %
71.76 %
|
20.42 %
24.45 %
|
2.97 %
3.79 %
|
GMX Mail |
28199
28350
|
22168
20931
|
5313
6481
|
718
938
|
78.61 %
73.83 %
|
18.84 %
22.86 %
|
2.55 %
3.31 %
|
Zoho Mail |
28789
28255
|
23009
21270
|
5068
6025
|
712
960
|
79.92 %
75.28 %
|
17.60 %
21.32 %
|
2.47 %
3.40 %
|
ProtonMail |
28808
28629
|
22929
21391
|
5182
6258
|
697
980
|
79.59 %
74.72 %
|
17.99 %
21.86 %
|
2.42 %
3.42 %
|
Custom Mail |
28005
28672
|
22825
21913
|
4521
5785
|
659
974
|
81.50 %
76.43 %
|
16.14 %
20.18 %
|
2.35 %
3.40 %
|
Compare CampaignMonitor with other providers
Compare the email deliverability of CampaignMonitor with other providers.
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