CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.240 311.979	246.039 230.906	57.686 69.819	8.515 11.254

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 74.01 %	18.47 % 22.38 %	2.73 % 3.61 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23775 24101	19549 18657	3669 4651	557 793	82.23 % 77.41 %	15.43 % 19.30 %	2.34 % 3.29 %
Elektronics	24257 24004	19269 17911	4363 5261	625 832	79.44 % 74.62 %	17.99 % 21.92 %	2.58 % 3.47 %
Entertainment	24094 24006	18965 17648	4503 5491	626 867	78.71 % 73.51 %	18.69 % 22.87 %	2.60 % 3.61 %
Cosmetics & Beauty	24292 23988	19023 17652	4585 5413	684 923	78.31 % 73.59 %	18.87 % 22.57 %	2.82 % 3.85 %
Food & Drink	24428 24579	19998 18910	3844 4869	586 800	81.87 % 76.94 %	15.74 % 19.81 %	2.40 % 3.25 %
Home & Garden	23709 24310	19480 18786	3676 4757	553 767	82.16 % 77.28 %	15.50 % 19.57 %	2.33 % 3.16 %
Finance	23833 23945	17929 16888	5163 6083	741 974	75.23 % 70.53 %	21.66 % 25.40 %	3.11 % 4.07 %
Health	24151 23933	18349 16995	5087 6012	715 926	75.98 % 71.01 %	21.06 % 25.12 %	2.96 % 3.87 %
Pets	23973 24189	19417 18477	3907 4903	649 809	81.00 % 76.39 %	16.30 % 20.27 %	2.71 % 3.34 %
Sport & Fitness	23973 23548	18662 17269	4610 5378	701 901	77.85 % 73.34 %	19.23 % 22.84 %	2.92 % 3.83 %
Job & Career	23822 23824	18341 17228	4745 5676	736 920	76.99 % 72.31 %	19.92 % 23.82 %	3.09 % 3.86 %
Dating	23964 23726	17604 16297	5663 6514	697 915	73.46 % 68.69 %	23.63 % 27.46 %	2.91 % 3.86 %
Other	23969 23826	19453 18188	3871 4811	645 827	81.16 % 76.34 %	16.15 % 20.19 %	2.69 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31598 31914	23712 22399	6916 8268	970 1247	75.04 % 70.19 %	21.89 % 25.91 %	3.07 % 3.91 %
Outlook Mail	31140 30418	23750 21800	6445 7432	945 1186	76.27 % 71.67 %	20.70 % 24.43 %	3.03 % 3.90 %
Yahoo Mail	31372 30795	24709 22828	5802 6840	861 1127	78.76 % 74.13 %	18.49 % 22.21 %	2.74 % 3.66 %
AOL Mail	31010 31773	24428 23365	5721 7209	861 1199	78.77 % 73.54 %	18.45 % 22.69 %	2.78 % 3.77 %
Mail.com	31067 31236	24885 23468	5377 6678	805 1090	80.10 % 75.13 %	17.31 % 21.38 %	2.59 % 3.49 %
Yandex Mail	31204 30980	24052 22424	6195 7370	957 1186	77.08 % 72.38 %	19.85 % 23.79 %	3.07 % 3.83 %
GMX Mail	30936 31109	24522 23223	5613 6862	801 1024	79.27 % 74.65 %	18.14 % 22.06 %	2.59 % 3.29 %
Zoho Mail	31549 31012	25384 23552	5361 6400	804 1060	80.46 % 75.94 %	16.99 % 20.64 %	2.55 % 3.42 %
ProtonMail	31584 31379	25360 23688	5455 6616	769 1075	80.29 % 75.49 %	17.27 % 21.08 %	2.43 % 3.43 %
Custom Mail	30780 31363	25237 24159	4801 6144	742 1060	81.99 % 77.03 %	15.60 % 19.59 %	2.41 % 3.38 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.