CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 223.604	170.448 159.450	46.967 56.565	5.499 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 71.31 %	21.07 % 25.30 %	2.47 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17267	13525 12959	2977 3754	359 554	80.21 % 75.05 %	17.66 % 21.74 %	2.13 % 3.21 %
Elektronics	17340 17121	13309 12273	3600 4291	431 557	76.75 % 71.68 %	20.76 % 25.06 %	2.49 % 3.25 %
Entertainment	17152 17335	13093 12251	3656 4481	403 603	76.34 % 70.67 %	21.32 % 25.85 %	2.35 % 3.48 %
Cosmetics & Beauty	17403 17153	13217 12156	3753 4379	433 618	75.95 % 70.87 %	21.57 % 25.53 %	2.49 % 3.60 %
Food & Drink	17588 17803	14042 13262	3151 3991	395 550	79.84 % 74.49 %	17.92 % 22.42 %	2.25 % 3.09 %
Home & Garden	17033 17352	13662 12966	3004 3851	367 535	80.21 % 74.72 %	17.64 % 22.19 %	2.15 % 3.08 %
Finance	16977 17148	12299 11599	4197 4917	481 632	72.45 % 67.64 %	24.72 % 28.67 %	2.83 % 3.69 %
Health	17169 17139	12528 11610	4185 4930	456 599	72.97 % 67.74 %	24.38 % 28.76 %	2.66 % 3.49 %
Pets	17110 17381	13535 12890	3150 3939	425 552	79.11 % 74.16 %	18.41 % 22.66 %	2.48 % 3.18 %
Sport & Fitness	17069 16774	12911 11889	3709 4286	449 599	75.64 % 70.88 %	21.73 % 25.55 %	2.63 % 3.57 %
Job & Career	16912 16906	12685 11816	3763 4487	464 603	75.01 % 69.89 %	22.25 % 26.54 %	2.74 % 3.57 %
Dating	17204 17024	12053 11026	4717 5380	434 618	70.06 % 64.77 %	27.42 % 31.60 %	2.52 % 3.63 %
Other	17096 17201	13589 12753	3105 3879	402 569	79.49 % 74.14 %	18.16 % 22.55 %	2.35 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 23105	16388 15487	5695 6787	621 831	72.18 % 67.03 %	25.08 % 29.37 %	2.74 % 3.60 %
Outlook Mail	22192 21643	16389 14895	5217 5968	586 780	73.85 % 68.82 %	23.51 % 27.57 %	2.64 % 3.60 %
Yahoo Mail	22315 21881	17120 15708	4649 5424	546 749	76.72 % 71.79 %	20.83 % 24.79 %	2.45 % 3.42 %
AOL Mail	22248 22887	17095 16266	4599 5801	554 820	76.84 % 71.07 %	20.67 % 25.35 %	2.49 % 3.58 %
Mail.com	22045 22474	17180 16360	4322 5395	543 719	77.93 % 72.80 %	19.61 % 24.01 %	2.46 % 3.20 %
Yandex Mail	22301 22302	16731 15591	4961 5921	609 790	75.02 % 69.91 %	22.25 % 26.55 %	2.73 % 3.54 %
GMX Mail	22014 22076	16836 15760	4660 5617	518 699	76.48 % 71.39 %	21.17 % 25.44 %	2.35 % 3.17 %
Zoho Mail	22627 22084	17709 16187	4402 5186	516 711	78.26 % 73.30 %	19.45 % 23.48 %	2.28 % 3.22 %
ProtonMail	22625 22541	17537 16314	4562 5472	526 755	77.51 % 72.37 %	20.16 % 24.28 %	2.32 % 3.35 %
Custom Mail	21843 22611	17463 16882	3900 4994	480 735	79.95 % 74.66 %	17.85 % 22.09 %	2.20 % 3.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.