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CampaignMonitor and SendInBlue Email Deliverability Comparison

  CampaignMonitor
  SendInBlue

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.376
  284.660
  222.524
  208.766
  54.322
  65.694
  7.530
  10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.25 %
  73.34 %
  19.10 %
  23.08 %
  2.65 %
  3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21615
  21937
  17677
  16844
  3448
  4368
  490
  725
  81.78 %
  76.78 %
  15.95 %
  19.91 %
  2.27 %
  3.30 %
Elektronics
  22110
  21878
  17434
  16165
  4123
  4957
  553
  756
  78.85 %
  73.89 %
  18.65 %
  22.66 %
  2.50 %
  3.46 %
Entertainment
  21938
  22002
  17140
  16025
  4238
  5186
  560
  791
  78.13 %
  72.83 %
  19.32 %
  23.57 %
  2.55 %
  3.60 %
Cosmetics & Beauty
  22202
  21887
  17262
  15959
  4332
  5087
  608
  841
  77.75 %
  72.92 %
  19.51 %
  23.24 %
  2.74 %
  3.84 %
Food & Drink
  22270
  22459
  18123
  17139
  3624
  4598
  523
  722
  81.38 %
  76.31 %
  16.27 %
  20.47 %
  2.35 %
  3.21 %
Home & Garden
  21696
  22188
  17725
  17003
  3475
  4482
  496
  703
  81.70 %
  76.63 %
  16.02 %
  20.20 %
  2.29 %
  3.17 %
Finance
  21672
  21879
  16171
  15276
  4855
  5724
  646
  879
  74.62 %
  69.82 %
  22.40 %
  26.16 %
  2.98 %
  4.02 %
Health
  21967
  21797
  16528
  15292
  4800
  5668
  639
  837
  75.24 %
  70.16 %
  21.85 %
  26.00 %
  2.91 %
  3.84 %
Pets
  21762
  22044
  17527
  16716
  3663
  4594
  572
  734
  80.54 %
  75.83 %
  16.83 %
  20.84 %
  2.63 %
  3.33 %
Sport & Fitness
  21808
  21454
  16875
  15617
  4324
  5036
  609
  801
  77.38 %
  72.79 %
  19.83 %
  23.47 %
  2.79 %
  3.73 %
Job & Career
  21653
  21689
  16563
  15556
  4441
  5303
  649
  830
  76.49 %
  71.72 %
  20.51 %
  24.45 %
  3.00 %
  3.83 %
Dating
  21803
  21637
  15839
  14643
  5358
  6164
  606
  830
  72.65 %
  67.68 %
  24.57 %
  28.49 %
  2.78 %
  3.84 %
Other
  21880
  21809
  17660
  16531
  3641
  4527
  579
  751
  80.71 %
  75.80 %
  16.64 %
  20.76 %
  2.65 %
  3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28824
  29206
  21437
  20288
  6540
  7807
  847
  1111
  74.37 %
  69.47 %
  22.69 %
  26.73 %
  2.94 %
  3.80 %
Outlook Mail
  28267
  27782
  21405
  19728
  6046
  6989
  816
  1065
  75.72 %
  71.01 %
  21.39 %
  25.16 %
  2.89 %
  3.83 %
Yahoo Mail
  28550
  28020
  22354
  20602
  5437
  6396
  759
  1022
  78.30 %
  73.53 %
  19.04 %
  22.83 %
  2.66 %
  3.65 %
AOL Mail
  28307
  29012
  22181
  21142
  5370
  6767
  756
  1103
  78.36 %
  72.87 %
  18.97 %
  23.32 %
  2.67 %
  3.80 %
Mail.com
  28169
  28486
  22413
  21231
  5035
  6279
  721
  976
  79.57 %
  74.53 %
  17.87 %
  22.04 %
  2.56 %
  3.43 %
Yandex Mail
  28458
  28248
  21803
  20270
  5810
  6907
  845
  1071
  76.61 %
  71.76 %
  20.42 %
  24.45 %
  2.97 %
  3.79 %
GMX Mail
  28199
  28350
  22168
  20931
  5313
  6481
  718
  938
  78.61 %
  73.83 %
  18.84 %
  22.86 %
  2.55 %
  3.31 %
Zoho Mail
  28789
  28255
  23009
  21270
  5068
  6025
  712
  960
  79.92 %
  75.28 %
  17.60 %
  21.32 %
  2.47 %
  3.40 %
ProtonMail
  28808
  28629
  22929
  21391
  5182
  6258
  697
  980
  79.59 %
  74.72 %
  17.99 %
  21.86 %
  2.42 %
  3.42 %
Custom Mail
  28005
  28672
  22825
  21913
  4521
  5785
  659
  974
  81.50 %
  76.43 %
  16.14 %
  20.18 %
  2.35 %
  3.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.