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CampaignMonitor and SendInBlue Email Deliverability Comparison

  CampaignMonitor
  SendInBlue

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  182.453
  135.989
  126.415
  42.048
  50.192
  4.064
  5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  69.29 %
  23.09 %
  27.51 %
  2.23 %
  3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  14117
  10819
  10361
  2668
  3330
  276
  426
  78.61 %
  73.39 %
  19.39 %
  23.59 %
  2.01 %
  3.02 %
Elektronics
  14092
  14020
  10544
  9746
  3237
  3846
  311
  428
  74.82 %
  69.51 %
  22.97 %
  27.43 %
  2.21 %
  3.05 %
Entertainment
  14050
  14256
  10477
  9773
  3280
  4002
  293
  481
  74.57 %
  68.55 %
  23.35 %
  28.07 %
  2.09 %
  3.37 %
Cosmetics & Beauty
  14243
  14106
  10547
  9729
  3369
  3901
  327
  476
  74.05 %
  68.97 %
  23.65 %
  27.65 %
  2.30 %
  3.37 %
Food & Drink
  14421
  14588
  11294
  10600
  2831
  3556
  296
  432
  78.32 %
  72.66 %
  19.63 %
  24.38 %
  2.05 %
  2.96 %
Home & Garden
  13927
  14205
  10966
  10371
  2691
  3421
  270
  413
  78.74 %
  73.01 %
  19.32 %
  24.08 %
  1.94 %
  2.91 %
Finance
  13845
  13872
  9753
  9052
  3754
  4343
  338
  477
  70.44 %
  65.25 %
  27.11 %
  31.31 %
  2.44 %
  3.44 %
Health
  14042
  13979
  9922
  9115
  3775
  4402
  345
  462
  70.66 %
  65.20 %
  26.88 %
  31.49 %
  2.46 %
  3.30 %
Pets
  13993
  14202
  10884
  10295
  2797
  3472
  312
  435
  77.78 %
  72.49 %
  19.99 %
  24.45 %
  2.23 %
  3.06 %
Sport & Fitness
  13917
  13534
  10290
  9308
  3286
  3759
  341
  467
  73.94 %
  68.77 %
  23.61 %
  27.77 %
  2.45 %
  3.45 %
Job & Career
  13792
  13738
  10128
  9373
  3328
  3927
  336
  438
  73.43 %
  68.23 %
  24.13 %
  28.58 %
  2.44 %
  3.19 %
Dating
  14031
  13831
  9436
  8550
  4273
  4822
  322
  459
  67.25 %
  61.82 %
  30.45 %
  34.86 %
  2.29 %
  3.32 %
Other
  13985
  14005
  10929
  10142
  2759
  3411
  297
  452
  78.15 %
  72.42 %
  19.73 %
  24.36 %
  2.12 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18932
  13032
  12244
  5133
  6069
  436
  619
  70.06 %
  64.67 %
  27.60 %
  32.06 %
  2.34 %
  3.27 %
Outlook Mail
  17957
  17499
  12927
  11647
  4628
  5256
  402
  596
  71.99 %
  66.56 %
  25.77 %
  30.04 %
  2.24 %
  3.41 %
Yahoo Mail
  18328
  17796
  13761
  12448
  4143
  4762
  424
  586
  75.08 %
  69.95 %
  22.60 %
  26.76 %
  2.31 %
  3.29 %
AOL Mail
  18261
  18770
  13757
  13034
  4086
  5128
  418
  608
  75.34 %
  69.44 %
  22.38 %
  27.32 %
  2.29 %
  3.24 %
Mail.com
  17980
  18311
  13735
  12999
  3838
  4755
  407
  557
  76.39 %
  70.99 %
  21.35 %
  25.97 %
  2.26 %
  3.04 %
Yandex Mail
  18247
  18268
  13396
  12432
  4407
  5236
  444
  600
  73.41 %
  68.05 %
  24.15 %
  28.66 %
  2.43 %
  3.28 %
GMX Mail
  17900
  17974
  13288
  12398
  4218
  5033
  394
  543
  74.23 %
  68.98 %
  23.56 %
  28.00 %
  2.20 %
  3.02 %
Zoho Mail
  18531
  17977
  14185
  12821
  3960
  4599
  386
  557
  76.55 %
  71.32 %
  21.37 %
  25.58 %
  2.08 %
  3.10 %
ProtonMail
  18598
  18443
  14051
  12913
  4151
  4915
  396
  615
  75.55 %
  70.02 %
  22.32 %
  26.65 %
  2.13 %
  3.33 %
Custom Mail
  17698
  18483
  13857
  13479
  3484
  4439
  357
  565
  78.30 %
  72.93 %
  19.69 %
  24.02 %
  2.02 %
  3.06 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.