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CampaignMonitor and SendInBlue Email Deliverability Comparison

  CampaignMonitor
  SendInBlue

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  346.117
  345.929
  274.770
  258.279
  61.743
  74.982
  9.604
  12.668

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.39 %
  74.66 %
  17.84 %
  21.68 %
  2.77 %
  3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26466
  26645
  21894
  20756
  3940
  4989
  632
  900
  82.73 %
  77.90 %
  14.89 %
  18.72 %
  2.39 %
  3.38 %
Elektronics
  26824
  26570
  21483
  20012
  4646
  5628
  695
  930
  80.09 %
  75.32 %
  17.32 %
  21.18 %
  2.59 %
  3.50 %
Entertainment
  26786
  26650
  21263
  19784
  4826
  5891
  697
  975
  79.38 %
  74.24 %
  18.02 %
  22.11 %
  2.60 %
  3.66 %
Cosmetics & Beauty
  26808
  26542
  21162
  19715
  4884
  5798
  762
  1029
  78.94 %
  74.28 %
  18.22 %
  21.84 %
  2.84 %
  3.88 %
Food & Drink
  27018
  27219
  22240
  21108
  4100
  5223
  678
  888
  82.32 %
  77.55 %
  15.18 %
  19.19 %
  2.51 %
  3.26 %
Home & Garden
  26332
  27012
  21759
  21027
  3943
  5117
  630
  868
  82.63 %
  77.84 %
  14.97 %
  18.94 %
  2.39 %
  3.21 %
Finance
  26358
  26563
  19999
  18924
  5526
  6534
  833
  1105
  75.87 %
  71.24 %
  20.97 %
  24.60 %
  3.16 %
  4.16 %
Health
  26759
  26596
  20537
  19098
  5422
  6453
  800
  1045
  76.75 %
  71.81 %
  20.26 %
  24.26 %
  2.99 %
  3.93 %
Pets
  26606
  26848
  21664
  20660
  4200
  5281
  742
  907
  81.43 %
  76.95 %
  15.79 %
  19.67 %
  2.79 %
  3.38 %
Sport & Fitness
  26617
  26194
  20865
  19373
  4957
  5811
  795
  1010
  78.39 %
  73.96 %
  18.62 %
  22.18 %
  2.99 %
  3.86 %
Job & Career
  26402
  26452
  20454
  19283
  5112
  6129
  836
  1040
  77.47 %
  72.90 %
  19.36 %
  23.17 %
  3.17 %
  3.93 %
Dating
  26644
  26286
  19822
  18288
  6037
  6958
  785
  1040
  74.40 %
  69.57 %
  22.66 %
  26.47 %
  2.95 %
  3.96 %
Other
  26497
  26352
  21628
  20251
  4150
  5170
  719
  931
  81.62 %
  76.85 %
  15.66 %
  19.62 %
  2.71 %
  3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34895
  35333
  26434
  25054
  7369
  8857
  1092
  1422
  75.75 %
  70.91 %
  21.12 %
  25.07 %
  3.13 %
  4.02 %
Outlook Mail
  34534
  33820
  26556
  24489
  6914
  8007
  1064
  1324
  76.90 %
  72.41 %
  20.02 %
  23.68 %
  3.08 %
  3.91 %
Yahoo Mail
  34757
  34245
  27557
  25553
  6232
  7394
  968
  1298
  79.28 %
  74.62 %
  17.93 %
  21.59 %
  2.79 %
  3.79 %
AOL Mail
  34299
  35036
  27187
  25972
  6137
  7727
  975
  1337
  79.26 %
  74.13 %
  17.89 %
  22.05 %
  2.84 %
  3.82 %
Mail.com
  34608
  34598
  27913
  26191
  5791
  7180
  904
  1227
  80.65 %
  75.70 %
  16.73 %
  20.75 %
  2.61 %
  3.55 %
Yandex Mail
  34670
  34445
  26922
  25144
  6669
  7959
  1079
  1342
  77.65 %
  73.00 %
  19.24 %
  23.11 %
  3.11 %
  3.90 %
GMX Mail
  34202
  34449
  27338
  25977
  5963
  7324
  901
  1148
  79.93 %
  75.41 %
  17.43 %
  21.26 %
  2.63 %
  3.33 %
Zoho Mail
  34920
  34359
  28275
  26314
  5728
  6862
  917
  1183
  80.97 %
  76.59 %
  16.40 %
  19.97 %
  2.63 %
  3.44 %
ProtonMail
  35022
  34790
  28361
  26521
  5799
  7068
  862
  1201
  80.98 %
  76.23 %
  16.56 %
  20.32 %
  2.46 %
  3.45 %
Custom Mail
  34210
  34854
  28227
  27064
  5141
  6604
  842
  1186
  82.51 %
  77.65 %
  15.03 %
  18.95 %
  2.46 %
  3.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.