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CampaignMonitor and SendInBlue Email Deliverability Comparison

  CampaignMonitor
  SendInBlue

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  312.240
  311.979
  246.039
  230.906
  57.686
  69.819
  8.515
  11.254

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.80 %
  74.01 %
  18.47 %
  22.38 %
  2.73 %
  3.61 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23775
  24101
  19549
  18657
  3669
  4651
  557
  793
  82.23 %
  77.41 %
  15.43 %
  19.30 %
  2.34 %
  3.29 %
Elektronics
  24257
  24004
  19269
  17911
  4363
  5261
  625
  832
  79.44 %
  74.62 %
  17.99 %
  21.92 %
  2.58 %
  3.47 %
Entertainment
  24094
  24006
  18965
  17648
  4503
  5491
  626
  867
  78.71 %
  73.51 %
  18.69 %
  22.87 %
  2.60 %
  3.61 %
Cosmetics & Beauty
  24292
  23988
  19023
  17652
  4585
  5413
  684
  923
  78.31 %
  73.59 %
  18.87 %
  22.57 %
  2.82 %
  3.85 %
Food & Drink
  24428
  24579
  19998
  18910
  3844
  4869
  586
  800
  81.87 %
  76.94 %
  15.74 %
  19.81 %
  2.40 %
  3.25 %
Home & Garden
  23709
  24310
  19480
  18786
  3676
  4757
  553
  767
  82.16 %
  77.28 %
  15.50 %
  19.57 %
  2.33 %
  3.16 %
Finance
  23833
  23945
  17929
  16888
  5163
  6083
  741
  974
  75.23 %
  70.53 %
  21.66 %
  25.40 %
  3.11 %
  4.07 %
Health
  24151
  23933
  18349
  16995
  5087
  6012
  715
  926
  75.98 %
  71.01 %
  21.06 %
  25.12 %
  2.96 %
  3.87 %
Pets
  23973
  24189
  19417
  18477
  3907
  4903
  649
  809
  81.00 %
  76.39 %
  16.30 %
  20.27 %
  2.71 %
  3.34 %
Sport & Fitness
  23973
  23548
  18662
  17269
  4610
  5378
  701
  901
  77.85 %
  73.34 %
  19.23 %
  22.84 %
  2.92 %
  3.83 %
Job & Career
  23822
  23824
  18341
  17228
  4745
  5676
  736
  920
  76.99 %
  72.31 %
  19.92 %
  23.82 %
  3.09 %
  3.86 %
Dating
  23964
  23726
  17604
  16297
  5663
  6514
  697
  915
  73.46 %
  68.69 %
  23.63 %
  27.46 %
  2.91 %
  3.86 %
Other
  23969
  23826
  19453
  18188
  3871
  4811
  645
  827
  81.16 %
  76.34 %
  16.15 %
  20.19 %
  2.69 %
  3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  31598
  31914
  23712
  22399
  6916
  8268
  970
  1247
  75.04 %
  70.19 %
  21.89 %
  25.91 %
  3.07 %
  3.91 %
Outlook Mail
  31140
  30418
  23750
  21800
  6445
  7432
  945
  1186
  76.27 %
  71.67 %
  20.70 %
  24.43 %
  3.03 %
  3.90 %
Yahoo Mail
  31372
  30795
  24709
  22828
  5802
  6840
  861
  1127
  78.76 %
  74.13 %
  18.49 %
  22.21 %
  2.74 %
  3.66 %
AOL Mail
  31010
  31773
  24428
  23365
  5721
  7209
  861
  1199
  78.77 %
  73.54 %
  18.45 %
  22.69 %
  2.78 %
  3.77 %
Mail.com
  31067
  31236
  24885
  23468
  5377
  6678
  805
  1090
  80.10 %
  75.13 %
  17.31 %
  21.38 %
  2.59 %
  3.49 %
Yandex Mail
  31204
  30980
  24052
  22424
  6195
  7370
  957
  1186
  77.08 %
  72.38 %
  19.85 %
  23.79 %
  3.07 %
  3.83 %
GMX Mail
  30936
  31109
  24522
  23223
  5613
  6862
  801
  1024
  79.27 %
  74.65 %
  18.14 %
  22.06 %
  2.59 %
  3.29 %
Zoho Mail
  31549
  31012
  25384
  23552
  5361
  6400
  804
  1060
  80.46 %
  75.94 %
  16.99 %
  20.64 %
  2.55 %
  3.42 %
ProtonMail
  31584
  31379
  25360
  23688
  5455
  6616
  769
  1075
  80.29 %
  75.49 %
  17.27 %
  21.08 %
  2.43 %
  3.43 %
Custom Mail
  30780
  31363
  25237
  24159
  4801
  6144
  742
  1060
  81.99 %
  77.03 %
  15.60 %
  19.59 %
  2.41 %
  3.38 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.