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CampaignMonitor and SendInBlue Email Deliverability Comparison

  CampaignMonitor
  SendInBlue

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  113.949
  78.121
  71.091
  33.696
  39.710
  1.786
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  62.39 %
  29.66 %
  34.85 %
  1.57 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  8813
  6246
  5942
  2121
  2630
  135
  241
  73.47 %
  67.42 %
  24.95 %
  29.84 %
  1.59 %
  2.73 %
Elektronics
  8795
  8771
  6016
  5438
  2642
  3090
  137
  243
  68.40 %
  62.00 %
  30.04 %
  35.23 %
  1.56 %
  2.77 %
Entertainment
  8832
  8983
  6046
  5544
  2649
  3190
  137
  249
  68.46 %
  61.72 %
  29.99 %
  35.51 %
  1.55 %
  2.77 %
Cosmetics & Beauty
  9038
  8735
  6161
  5419
  2734
  3072
  143
  244
  68.17 %
  62.04 %
  30.25 %
  35.17 %
  1.58 %
  2.79 %
Food & Drink
  9036
  9406
  6614
  6288
  2274
  2862
  148
  256
  73.20 %
  66.85 %
  25.17 %
  30.43 %
  1.64 %
  2.72 %
Home & Garden
  8569
  8835
  6305
  5895
  2138
  2697
  126
  243
  73.58 %
  66.72 %
  24.95 %
  30.53 %
  1.47 %
  2.75 %
Finance
  8560
  8472
  5420
  4842
  3000
  3397
  140
  233
  63.32 %
  57.15 %
  35.05 %
  40.10 %
  1.64 %
  2.75 %
Health
  8793
  8826
  5595
  5022
  3064
  3561
  134
  243
  63.63 %
  56.90 %
  34.85 %
  40.35 %
  1.52 %
  2.75 %
Pets
  8853
  8895
  6486
  5935
  2229
  2717
  138
  243
  73.26 %
  66.72 %
  25.18 %
  30.55 %
  1.56 %
  2.73 %
Sport & Fitness
  8647
  8178
  5916
  5075
  2589
  2876
  142
  227
  68.42 %
  62.06 %
  29.94 %
  35.17 %
  1.64 %
  2.78 %
Job & Career
  8610
  8683
  5889
  5388
  2588
  3053
  133
  242
  68.40 %
  62.05 %
  30.06 %
  35.16 %
  1.54 %
  2.79 %
Dating
  8788
  8596
  5131
  4453
  3522
  3906
  135
  237
  58.39 %
  51.80 %
  40.08 %
  45.44 %
  1.54 %
  2.76 %
Other
  8580
  8756
  6296
  5850
  2146
  2659
  138
  247
  73.38 %
  66.81 %
  25.01 %
  30.37 %
  1.61 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  12119
  7358
  6872
  4176
  4910
  185
  337
  62.79 %
  56.70 %
  35.63 %
  40.51 %
  1.58 %
  2.78 %
Outlook Mail
  11016
  10600
  7169
  6228
  3669
  4080
  178
  292
  65.08 %
  58.75 %
  33.31 %
  38.49 %
  1.62 %
  2.75 %
Yahoo Mail
  11498
  10888
  8064
  6937
  3248
  3647
  186
  304
  70.13 %
  63.71 %
  28.25 %
  33.50 %
  1.62 %
  2.79 %
AOL Mail
  11412
  11897
  8021
  7544
  3209
  4028
  182
  325
  70.29 %
  63.41 %
  28.12 %
  33.86 %
  1.59 %
  2.73 %
Mail.com
  11081
  11371
  7871
  7348
  3026
  3709
  184
  314
  71.03 %
  64.62 %
  27.31 %
  32.62 %
  1.66 %
  2.76 %
Yandex Mail
  11393
  11430
  7774
  7048
  3450
  4063
  169
  319
  68.23 %
  61.66 %
  30.28 %
  35.55 %
  1.48 %
  2.79 %
GMX Mail
  11022
  11194
  7390
  6800
  3462
  4085
  170
  309
  67.05 %
  60.75 %
  31.41 %
  36.49 %
  1.54 %
  2.76 %
Zoho Mail
  11743
  11196
  8353
  7238
  3210
  3652
  180
  306
  71.13 %
  64.65 %
  27.34 %
  32.62 %
  1.53 %
  2.73 %
ProtonMail
  11742
  11640
  8110
  7320
  3448
  4002
  184
  318
  69.07 %
  62.89 %
  29.36 %
  34.38 %
  1.57 %
  2.73 %
Custom Mail
  10977
  11614
  8011
  7756
  2798
  3534
  168
  324
  72.98 %
  66.78 %
  25.49 %
  30.43 %
  1.53 %
  2.79 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.