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CampaignMonitor and SendInBlue Email Deliverability Comparison

  CampaignMonitor
  SendInBlue

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  223.604
  170.448
  159.450
  46.967
  56.565
  5.499
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  71.31 %
  21.07 %
  25.30 %
  2.47 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17267
  13525
  12959
  2977
  3754
  359
  554
  80.21 %
  75.05 %
  17.66 %
  21.74 %
  2.13 %
  3.21 %
Elektronics
  17340
  17121
  13309
  12273
  3600
  4291
  431
  557
  76.75 %
  71.68 %
  20.76 %
  25.06 %
  2.49 %
  3.25 %
Entertainment
  17152
  17335
  13093
  12251
  3656
  4481
  403
  603
  76.34 %
  70.67 %
  21.32 %
  25.85 %
  2.35 %
  3.48 %
Cosmetics & Beauty
  17403
  17153
  13217
  12156
  3753
  4379
  433
  618
  75.95 %
  70.87 %
  21.57 %
  25.53 %
  2.49 %
  3.60 %
Food & Drink
  17588
  17803
  14042
  13262
  3151
  3991
  395
  550
  79.84 %
  74.49 %
  17.92 %
  22.42 %
  2.25 %
  3.09 %
Home & Garden
  17033
  17352
  13662
  12966
  3004
  3851
  367
  535
  80.21 %
  74.72 %
  17.64 %
  22.19 %
  2.15 %
  3.08 %
Finance
  16977
  17148
  12299
  11599
  4197
  4917
  481
  632
  72.45 %
  67.64 %
  24.72 %
  28.67 %
  2.83 %
  3.69 %
Health
  17169
  17139
  12528
  11610
  4185
  4930
  456
  599
  72.97 %
  67.74 %
  24.38 %
  28.76 %
  2.66 %
  3.49 %
Pets
  17110
  17381
  13535
  12890
  3150
  3939
  425
  552
  79.11 %
  74.16 %
  18.41 %
  22.66 %
  2.48 %
  3.18 %
Sport & Fitness
  17069
  16774
  12911
  11889
  3709
  4286
  449
  599
  75.64 %
  70.88 %
  21.73 %
  25.55 %
  2.63 %
  3.57 %
Job & Career
  16912
  16906
  12685
  11816
  3763
  4487
  464
  603
  75.01 %
  69.89 %
  22.25 %
  26.54 %
  2.74 %
  3.57 %
Dating
  17204
  17024
  12053
  11026
  4717
  5380
  434
  618
  70.06 %
  64.77 %
  27.42 %
  31.60 %
  2.52 %
  3.63 %
Other
  17096
  17201
  13589
  12753
  3105
  3879
  402
  569
  79.49 %
  74.14 %
  18.16 %
  22.55 %
  2.35 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  23105
  16388
  15487
  5695
  6787
  621
  831
  72.18 %
  67.03 %
  25.08 %
  29.37 %
  2.74 %
  3.60 %
Outlook Mail
  22192
  21643
  16389
  14895
  5217
  5968
  586
  780
  73.85 %
  68.82 %
  23.51 %
  27.57 %
  2.64 %
  3.60 %
Yahoo Mail
  22315
  21881
  17120
  15708
  4649
  5424
  546
  749
  76.72 %
  71.79 %
  20.83 %
  24.79 %
  2.45 %
  3.42 %
AOL Mail
  22248
  22887
  17095
  16266
  4599
  5801
  554
  820
  76.84 %
  71.07 %
  20.67 %
  25.35 %
  2.49 %
  3.58 %
Mail.com
  22045
  22474
  17180
  16360
  4322
  5395
  543
  719
  77.93 %
  72.80 %
  19.61 %
  24.01 %
  2.46 %
  3.20 %
Yandex Mail
  22301
  22302
  16731
  15591
  4961
  5921
  609
  790
  75.02 %
  69.91 %
  22.25 %
  26.55 %
  2.73 %
  3.54 %
GMX Mail
  22014
  22076
  16836
  15760
  4660
  5617
  518
  699
  76.48 %
  71.39 %
  21.17 %
  25.44 %
  2.35 %
  3.17 %
Zoho Mail
  22627
  22084
  17709
  16187
  4402
  5186
  516
  711
  78.26 %
  73.30 %
  19.45 %
  23.48 %
  2.28 %
  3.22 %
ProtonMail
  22625
  22541
  17537
  16314
  4562
  5472
  526
  755
  77.51 %
  72.37 %
  20.16 %
  24.28 %
  2.32 %
  3.35 %
Custom Mail
  21843
  22611
  17463
  16882
  3900
  4994
  480
  735
  79.95 %
  74.66 %
  17.85 %
  22.09 %
  2.20 %
  3.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.