CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.376 284.660	222.524 208.766	54.322 65.694	7.530 10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 73.34 %	19.10 % 23.08 %	2.65 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21615 21937	17677 16844	3448 4368	490 725	81.78 % 76.78 %	15.95 % 19.91 %	2.27 % 3.30 %
Elektronics	22110 21878	17434 16165	4123 4957	553 756	78.85 % 73.89 %	18.65 % 22.66 %	2.50 % 3.46 %
Entertainment	21938 22002	17140 16025	4238 5186	560 791	78.13 % 72.83 %	19.32 % 23.57 %	2.55 % 3.60 %
Cosmetics & Beauty	22202 21887	17262 15959	4332 5087	608 841	77.75 % 72.92 %	19.51 % 23.24 %	2.74 % 3.84 %
Food & Drink	22270 22459	18123 17139	3624 4598	523 722	81.38 % 76.31 %	16.27 % 20.47 %	2.35 % 3.21 %
Home & Garden	21696 22188	17725 17003	3475 4482	496 703	81.70 % 76.63 %	16.02 % 20.20 %	2.29 % 3.17 %
Finance	21672 21879	16171 15276	4855 5724	646 879	74.62 % 69.82 %	22.40 % 26.16 %	2.98 % 4.02 %
Health	21967 21797	16528 15292	4800 5668	639 837	75.24 % 70.16 %	21.85 % 26.00 %	2.91 % 3.84 %
Pets	21762 22044	17527 16716	3663 4594	572 734	80.54 % 75.83 %	16.83 % 20.84 %	2.63 % 3.33 %
Sport & Fitness	21808 21454	16875 15617	4324 5036	609 801	77.38 % 72.79 %	19.83 % 23.47 %	2.79 % 3.73 %
Job & Career	21653 21689	16563 15556	4441 5303	649 830	76.49 % 71.72 %	20.51 % 24.45 %	3.00 % 3.83 %
Dating	21803 21637	15839 14643	5358 6164	606 830	72.65 % 67.68 %	24.57 % 28.49 %	2.78 % 3.84 %
Other	21880 21809	17660 16531	3641 4527	579 751	80.71 % 75.80 %	16.64 % 20.76 %	2.65 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28824 29206	21437 20288	6540 7807	847 1111	74.37 % 69.47 %	22.69 % 26.73 %	2.94 % 3.80 %
Outlook Mail	28267 27782	21405 19728	6046 6989	816 1065	75.72 % 71.01 %	21.39 % 25.16 %	2.89 % 3.83 %
Yahoo Mail	28550 28020	22354 20602	5437 6396	759 1022	78.30 % 73.53 %	19.04 % 22.83 %	2.66 % 3.65 %
AOL Mail	28307 29012	22181 21142	5370 6767	756 1103	78.36 % 72.87 %	18.97 % 23.32 %	2.67 % 3.80 %
Mail.com	28169 28486	22413 21231	5035 6279	721 976	79.57 % 74.53 %	17.87 % 22.04 %	2.56 % 3.43 %
Yandex Mail	28458 28248	21803 20270	5810 6907	845 1071	76.61 % 71.76 %	20.42 % 24.45 %	2.97 % 3.79 %
GMX Mail	28199 28350	22168 20931	5313 6481	718 938	78.61 % 73.83 %	18.84 % 22.86 %	2.55 % 3.31 %
Zoho Mail	28789 28255	23009 21270	5068 6025	712 960	79.92 % 75.28 %	17.60 % 21.32 %	2.47 % 3.40 %
ProtonMail	28808 28629	22929 21391	5182 6258	697 980	79.59 % 74.72 %	17.99 % 21.86 %	2.42 % 3.42 %
Custom Mail	28005 28672	22825 21913	4521 5785	659 974	81.50 % 76.43 %	16.14 % 20.18 %	2.35 % 3.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.