CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.261 257.565	199.548 186.910	51.093 61.599	6.620 9.056

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.57 % 72.57 %	19.86 % 23.92 %	2.57 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19520 19803	15851 15076	3240 4084	429 643	81.20 % 76.13 %	16.60 % 20.62 %	2.20 % 3.25 %
Elektronics	19995 19754	15595 14446	3896 4651	504 657	77.99 % 73.13 %	19.48 % 23.54 %	2.52 % 3.33 %
Entertainment	19815 19892	15345 14306	3983 4863	487 723	77.44 % 71.92 %	20.10 % 24.45 %	2.46 % 3.63 %
Cosmetics & Beauty	20029 19795	15439 14282	4069 4768	521 745	77.08 % 72.15 %	20.32 % 24.09 %	2.60 % 3.76 %
Food & Drink	20251 20437	16352 15453	3421 4332	478 652	80.75 % 75.61 %	16.89 % 21.20 %	2.36 % 3.19 %
Home & Garden	19649 20108	15936 15262	3276 4210	437 636	81.10 % 75.90 %	16.67 % 20.94 %	2.22 % 3.16 %
Finance	19578 19714	14438 13592	4563 5355	577 767	73.75 % 68.95 %	23.31 % 27.16 %	2.95 % 3.89 %
Health	19829 19710	14743 13651	4529 5334	557 725	74.35 % 69.26 %	22.84 % 27.06 %	2.81 % 3.68 %
Pets	19731 19934	15797 14997	3437 4295	497 642	80.06 % 75.23 %	17.42 % 21.55 %	2.52 % 3.22 %
Sport & Fitness	19783 19405	15175 13983	4062 4702	546 720	76.71 % 72.06 %	20.53 % 24.23 %	2.76 % 3.71 %
Job & Career	19529 19624	14832 13946	4136 4949	561 729	75.95 % 71.07 %	21.18 % 25.22 %	2.87 % 3.71 %
Dating	19790 19654	14195 13085	5072 5823	523 746	71.73 % 66.58 %	25.63 % 29.63 %	2.64 % 3.80 %
Other	19762 19735	15850 14831	3409 4233	503 671	80.20 % 75.15 %	17.25 % 21.45 %	2.55 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	26089 26556	19180 18216	6164 7362	745 978	73.52 % 68.59 %	23.63 % 27.72 %	2.86 % 3.68 %
Outlook Mail	25567 25122	19175 17649	5684 6539	708 934	75.00 % 70.25 %	22.23 % 26.03 %	2.77 % 3.72 %
Yahoo Mail	25811 25338	20064 18459	5093 5968	654 911	77.73 % 72.85 %	19.73 % 23.55 %	2.53 % 3.60 %
AOL Mail	25704 26185	19996 18885	5037 6319	671 981	77.79 % 72.12 %	19.60 % 24.13 %	2.61 % 3.75 %
Mail.com	25512 25855	20130 19092	4730 5887	652 876	78.90 % 73.84 %	18.54 % 22.77 %	2.56 % 3.39 %
Yandex Mail	25832 25626	19643 18208	5445 6469	744 949	76.04 % 71.05 %	21.08 % 25.24 %	2.88 % 3.70 %
GMX Mail	25403 25548	19749 18624	5016 6093	638 831	77.74 % 72.90 %	19.75 % 23.85 %	2.51 % 3.25 %
Zoho Mail	25993 25536	20616 19032	4765 5648	612 856	79.31 % 74.53 %	18.33 % 22.12 %	2.35 % 3.35 %
ProtonMail	26037 25852	20510 19093	4909 5891	618 868	78.77 % 73.86 %	18.85 % 22.79 %	2.37 % 3.36 %
Custom Mail	25313 25947	20485 19652	4250 5423	578 872	80.93 % 75.74 %	16.79 % 20.90 %	2.28 % 3.36 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.