CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 380.044	303.096 285.783	66.035 80.216	10.791 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 75.20 %	17.38 % 21.11 %	2.84 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29223	24154 22896	4226 5336	720 991	83.00 % 78.35 %	14.52 % 18.26 %	2.47 % 3.39 %
Elektronics	29435 29148	23690 22131	4960 5998	785 1019	80.48 % 75.93 %	16.85 % 20.58 %	2.67 % 3.50 %
Entertainment	29495 29256	23538 21889	5165 6298	792 1069	79.80 % 74.82 %	17.51 % 21.53 %	2.69 % 3.65 %
Cosmetics & Beauty	29337 29188	23274 21835	5214 6206	849 1147	79.33 % 74.81 %	17.77 % 21.26 %	2.89 % 3.93 %
Food & Drink	29645 29888	24514 23340	4380 5573	751 975	82.69 % 78.09 %	14.77 % 18.65 %	2.53 % 3.26 %
Home & Garden	28973 29660	24021 23221	4227 5475	725 964	82.91 % 78.29 %	14.59 % 18.46 %	2.50 % 3.25 %
Finance	28900 29277	22056 21017	5904 7011	940 1249	76.32 % 71.79 %	20.43 % 23.95 %	3.25 % 4.27 %
Health	29361 29283	22682 21218	5777 6893	902 1172	77.25 % 72.46 %	19.68 % 23.54 %	3.07 % 4.00 %
Pets	29276 29493	23933 22822	4514 5664	829 1007	81.75 % 77.38 %	15.42 % 19.20 %	2.83 % 3.41 %
Sport & Fitness	29214 28835	23005 21461	5313 6244	896 1130	78.75 % 74.43 %	18.19 % 21.65 %	3.07 % 3.92 %
Job & Career	28943 29012	22528 21270	5489 6579	926 1163	77.84 % 73.31 %	18.96 % 22.68 %	3.20 % 4.01 %
Dating	29197 28858	21910 20315	6412 7401	875 1142	75.04 % 70.40 %	21.96 % 25.65 %	3.00 % 3.96 %
Other	29046 28923	23791 22368	4454 5538	801 1017	81.91 % 77.34 %	15.33 % 19.15 %	2.76 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 38821	29190 27818	7863 9452	1230 1551	76.25 % 71.66 %	20.54 % 24.35 %	3.21 % 4.00 %
Outlook Mail	37891 37303	29311 27229	7393 8594	1187 1480	77.36 % 72.99 %	19.51 % 23.04 %	3.13 % 3.97 %
Yahoo Mail	38099 37645	30329 28278	6678 7945	1092 1422	79.61 % 75.12 %	17.53 % 21.11 %	2.87 % 3.78 %
AOL Mail	37627 38343	29941 28597	6585 8258	1101 1488	79.57 % 74.58 %	17.50 % 21.54 %	2.93 % 3.88 %
Mail.com	37917 38073	30705 29006	6209 7703	1003 1364	80.98 % 76.19 %	16.38 % 20.23 %	2.65 % 3.58 %
Yandex Mail	38074 37944	29691 27901	7161 8560	1222 1483	77.98 % 73.53 %	18.81 % 22.56 %	3.21 % 3.91 %
GMX Mail	37600 37847	30211 28740	6360 7805	1029 1302	80.35 % 75.94 %	16.91 % 20.62 %	2.74 % 3.44 %
Zoho Mail	38272 37696	31145 29049	6106 7333	1021 1314	81.38 % 77.06 %	15.95 % 19.45 %	2.67 % 3.49 %
ProtonMail	38583 38151	31438 29295	6177 7514	968 1342	81.48 % 76.79 %	16.01 % 19.70 %	2.51 % 3.52 %
Custom Mail	37576 38221	31135 29870	5503 7052	938 1299	82.86 % 78.15 %	14.64 % 18.45 %	2.50 % 3.40 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.