CampaignMonitor and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 393.672	314.469 296.739	67.784 82.307	11.256 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 75.38 %	17.23 % 20.91 %	2.86 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30274	25052 23775	4333 5473	739 1026	83.16 % 78.53 %	14.38 % 18.08 %	2.45 % 3.39 %
Elektronics	30471 30223	24558 23017	5087 6154	826 1052	80.59 % 76.16 %	16.69 % 20.36 %	2.71 % 3.48 %
Entertainment	30527 30317	24393 22736	5300 6463	834 1118	79.91 % 74.99 %	17.36 % 21.32 %	2.73 % 3.69 %
Cosmetics & Beauty	30366 30260	24139 22698	5345 6374	882 1188	79.49 % 75.01 %	17.60 % 21.06 %	2.90 % 3.93 %
Food & Drink	30633 30942	25370 24208	4486 5712	777 1022	82.82 % 78.24 %	14.64 % 18.46 %	2.54 % 3.30 %
Home & Garden	29997 30694	24898 24073	4341 5614	758 1007	83.00 % 78.43 %	14.47 % 18.29 %	2.53 % 3.28 %
Finance	29907 30341	22877 21846	6057 7200	973 1295	76.49 % 72.00 %	20.25 % 23.73 %	3.25 % 4.27 %
Health	30420 30289	23552 22012	5923 7063	945 1214	77.42 % 72.67 %	19.47 % 23.32 %	3.11 % 4.01 %
Pets	30369 30566	24861 23698	4647 5816	861 1052	81.86 % 77.53 %	15.30 % 19.03 %	2.84 % 3.44 %
Sport & Fitness	30331 29824	23924 22242	5469 6407	938 1175	78.88 % 74.58 %	18.03 % 21.48 %	3.09 % 3.94 %
Job & Career	29992 30064	23385 22082	5644 6763	963 1219	77.97 % 73.45 %	18.82 % 22.50 %	3.21 % 4.05 %
Dating	30248 29913	22763 21140	6571 7581	914 1192	75.25 % 70.67 %	21.72 % 25.34 %	3.02 % 3.98 %
Other	30124 29965	24697 23212	4581 5687	846 1066	81.98 % 77.46 %	15.21 % 18.98 %	2.81 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 40208	30315 28900	8070 9689	1291 1619	76.41 % 71.88 %	20.34 % 24.10 %	3.25 % 4.03 %
Outlook Mail	39212 38653	30383 28264	7586 8822	1243 1567	77.48 % 73.12 %	19.35 % 22.82 %	3.17 % 4.05 %
Yahoo Mail	39457 38948	31457 29323	6864 8157	1136 1468	79.72 % 75.29 %	17.40 % 20.94 %	2.88 % 3.77 %
AOL Mail	38991 39683	31063 29658	6769 8474	1159 1551	79.67 % 74.74 %	17.36 % 21.35 %	2.97 % 3.91 %
Mail.com	39245 39394	31827 30076	6374 7901	1044 1417	81.10 % 76.35 %	16.24 % 20.06 %	2.66 % 3.60 %
Yandex Mail	39470 39304	30837 28975	7364 8794	1269 1535	78.13 % 73.72 %	18.66 % 22.37 %	3.22 % 3.91 %
GMX Mail	38979 39192	31385 29837	6525 7995	1069 1360	80.52 % 76.13 %	16.74 % 20.40 %	2.74 % 3.47 %
Zoho Mail	39622 39078	32304 30189	6260 7527	1058 1362	81.53 % 77.25 %	15.80 % 19.26 %	2.67 % 3.49 %
ProtonMail	39949 39631	32612 30520	6327 7715	1010 1396	81.63 % 77.01 %	15.84 % 19.47 %	2.53 % 3.52 %
Custom Mail	38908 39581	32286 30997	5645 7233	977 1351	82.98 % 78.31 %	14.51 % 18.27 %	2.51 % 3.41 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.