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CampaignMonitor and SendInBlue Email Deliverability Comparison

  CampaignMonitor
  SendInBlue

In this comparison, the deliverability of CampaignMonitor and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.261
  257.565
  199.548
  186.910
  51.093
  61.599
  6.620
  9.056

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.57 %
  72.57 %
  19.86 %
  23.92 %
  2.57 %
  3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19520
  19803
  15851
  15076
  3240
  4084
  429
  643
  81.20 %
  76.13 %
  16.60 %
  20.62 %
  2.20 %
  3.25 %
Elektronics
  19995
  19754
  15595
  14446
  3896
  4651
  504
  657
  77.99 %
  73.13 %
  19.48 %
  23.54 %
  2.52 %
  3.33 %
Entertainment
  19815
  19892
  15345
  14306
  3983
  4863
  487
  723
  77.44 %
  71.92 %
  20.10 %
  24.45 %
  2.46 %
  3.63 %
Cosmetics & Beauty
  20029
  19795
  15439
  14282
  4069
  4768
  521
  745
  77.08 %
  72.15 %
  20.32 %
  24.09 %
  2.60 %
  3.76 %
Food & Drink
  20251
  20437
  16352
  15453
  3421
  4332
  478
  652
  80.75 %
  75.61 %
  16.89 %
  21.20 %
  2.36 %
  3.19 %
Home & Garden
  19649
  20108
  15936
  15262
  3276
  4210
  437
  636
  81.10 %
  75.90 %
  16.67 %
  20.94 %
  2.22 %
  3.16 %
Finance
  19578
  19714
  14438
  13592
  4563
  5355
  577
  767
  73.75 %
  68.95 %
  23.31 %
  27.16 %
  2.95 %
  3.89 %
Health
  19829
  19710
  14743
  13651
  4529
  5334
  557
  725
  74.35 %
  69.26 %
  22.84 %
  27.06 %
  2.81 %
  3.68 %
Pets
  19731
  19934
  15797
  14997
  3437
  4295
  497
  642
  80.06 %
  75.23 %
  17.42 %
  21.55 %
  2.52 %
  3.22 %
Sport & Fitness
  19783
  19405
  15175
  13983
  4062
  4702
  546
  720
  76.71 %
  72.06 %
  20.53 %
  24.23 %
  2.76 %
  3.71 %
Job & Career
  19529
  19624
  14832
  13946
  4136
  4949
  561
  729
  75.95 %
  71.07 %
  21.18 %
  25.22 %
  2.87 %
  3.71 %
Dating
  19790
  19654
  14195
  13085
  5072
  5823
  523
  746
  71.73 %
  66.58 %
  25.63 %
  29.63 %
  2.64 %
  3.80 %
Other
  19762
  19735
  15850
  14831
  3409
  4233
  503
  671
  80.20 %
  75.15 %
  17.25 %
  21.45 %
  2.55 %
  3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  26089
  26556
  19180
  18216
  6164
  7362
  745
  978
  73.52 %
  68.59 %
  23.63 %
  27.72 %
  2.86 %
  3.68 %
Outlook Mail
  25567
  25122
  19175
  17649
  5684
  6539
  708
  934
  75.00 %
  70.25 %
  22.23 %
  26.03 %
  2.77 %
  3.72 %
Yahoo Mail
  25811
  25338
  20064
  18459
  5093
  5968
  654
  911
  77.73 %
  72.85 %
  19.73 %
  23.55 %
  2.53 %
  3.60 %
AOL Mail
  25704
  26185
  19996
  18885
  5037
  6319
  671
  981
  77.79 %
  72.12 %
  19.60 %
  24.13 %
  2.61 %
  3.75 %
Mail.com
  25512
  25855
  20130
  19092
  4730
  5887
  652
  876
  78.90 %
  73.84 %
  18.54 %
  22.77 %
  2.56 %
  3.39 %
Yandex Mail
  25832
  25626
  19643
  18208
  5445
  6469
  744
  949
  76.04 %
  71.05 %
  21.08 %
  25.24 %
  2.88 %
  3.70 %
GMX Mail
  25403
  25548
  19749
  18624
  5016
  6093
  638
  831
  77.74 %
  72.90 %
  19.75 %
  23.85 %
  2.51 %
  3.25 %
Zoho Mail
  25993
  25536
  20616
  19032
  4765
  5648
  612
  856
  79.31 %
  74.53 %
  18.33 %
  22.12 %
  2.35 %
  3.35 %
ProtonMail
  26037
  25852
  20510
  19093
  4909
  5891
  618
  868
  78.77 %
  73.86 %
  18.85 %
  22.79 %
  2.37 %
  3.36 %
Custom Mail
  25313
  25947
  20485
  19652
  4250
  5423
  578
  872
  80.93 %
  75.74 %
  16.79 %
  20.90 %
  2.28 %
  3.36 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.