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CampaignMonitor and MailChimp Email Deliverability Comparison

  CampaignMonitor
  MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  222.274
  170.448
  160.986
  46.967
  54.001
  5.499
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  72.43 %
  21.07 %
  24.29 %
  2.47 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17232
  13525
  13048
  2977
  3654
  359
  530
  80.21 %
  75.72 %
  17.66 %
  21.20 %
  2.13 %
  3.08 %
Elektronics
  17340
  17040
  13309
  12434
  3600
  4075
  431
  531
  76.75 %
  72.97 %
  20.76 %
  23.91 %
  2.49 %
  3.12 %
Entertainment
  17152
  16947
  13093
  12215
  3656
  4150
  403
  582
  76.34 %
  72.08 %
  21.32 %
  24.49 %
  2.35 %
  3.43 %
Cosmetics & Beauty
  17403
  17168
  13217
  12390
  3753
  4193
  433
  585
  75.95 %
  72.17 %
  21.57 %
  24.42 %
  2.49 %
  3.41 %
Food & Drink
  17588
  17117
  14042
  12975
  3151
  3613
  395
  529
  79.84 %
  75.80 %
  17.92 %
  21.11 %
  2.25 %
  3.09 %
Home & Garden
  17033
  17348
  13662
  13146
  3004
  3704
  367
  498
  80.21 %
  75.78 %
  17.64 %
  21.35 %
  2.15 %
  2.87 %
Finance
  16977
  16952
  12299
  11603
  4197
  4729
  481
  620
  72.45 %
  68.45 %
  24.72 %
  27.90 %
  2.83 %
  3.66 %
Health
  17169
  17305
  12528
  11979
  4185
  4771
  456
  555
  72.97 %
  69.22 %
  24.38 %
  27.57 %
  2.66 %
  3.21 %
Pets
  17110
  16534
  13535
  12527
  3150
  3492
  425
  515
  79.11 %
  75.77 %
  18.41 %
  21.12 %
  2.48 %
  3.11 %
Sport & Fitness
  17069
  16762
  12911
  12063
  3709
  4127
  449
  572
  75.64 %
  71.97 %
  21.73 %
  24.62 %
  2.63 %
  3.41 %
Job & Career
  16912
  16864
  12685
  12026
  3763
  4240
  464
  598
  75.01 %
  71.31 %
  22.25 %
  25.14 %
  2.74 %
  3.55 %
Dating
  17204
  17953
  12053
  11757
  4717
  5573
  434
  623
  70.06 %
  65.49 %
  27.42 %
  31.04 %
  2.52 %
  3.47 %
Other
  17096
  17052
  13589
  12823
  3105
  3680
  402
  549
  79.49 %
  75.20 %
  18.16 %
  21.58 %
  2.35 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  22358
  16388
  15300
  5695
  6263
  621
  795
  72.18 %
  68.43 %
  25.08 %
  28.01 %
  2.74 %
  3.56 %
Outlook Mail
  22192
  21719
  16389
  15169
  5217
  5807
  586
  743
  73.85 %
  69.84 %
  23.51 %
  26.74 %
  2.64 %
  3.42 %
Yahoo Mail
  22315
  22409
  17120
  16243
  4649
  5399
  546
  767
  76.72 %
  72.48 %
  20.83 %
  24.09 %
  2.45 %
  3.42 %
AOL Mail
  22248
  22519
  17095
  16341
  4599
  5445
  554
  733
  76.84 %
  72.57 %
  20.67 %
  24.18 %
  2.49 %
  3.26 %
Mail.com
  22045
  22538
  17180
  16535
  4322
  5253
  543
  750
  77.93 %
  73.36 %
  19.61 %
  23.31 %
  2.46 %
  3.33 %
Yandex Mail
  22301
  22281
  16731
  15830
  4961
  5672
  609
  779
  75.02 %
  71.05 %
  22.25 %
  25.46 %
  2.73 %
  3.50 %
GMX Mail
  22014
  22227
  16836
  16126
  4660
  5395
  518
  706
  76.48 %
  72.55 %
  21.17 %
  24.27 %
  2.35 %
  3.18 %
Zoho Mail
  22627
  22604
  17709
  16702
  4402
  5218
  516
  684
  78.26 %
  73.89 %
  19.45 %
  23.08 %
  2.28 %
  3.03 %
ProtonMail
  22625
  21776
  17537
  16101
  4562
  5001
  526
  674
  77.51 %
  73.94 %
  20.16 %
  22.97 %
  2.32 %
  3.10 %
Custom Mail
  21843
  21843
  17463
  16639
  3900
  4548
  480
  656
  79.95 %
  76.18 %
  17.85 %
  20.82 %
  2.20 %
  3.00 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.