CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 392.522	314.469 298.269	67.784 79.869	11.256 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 75.99 %	17.23 % 20.35 %	2.86 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30348	25052 23958	4333 5394	739 996	83.16 % 78.94 %	14.38 % 17.77 %	2.45 % 3.28 %
Elektronics	30471 30284	24558 23270	5087 5960	826 1054	80.59 % 76.84 %	16.69 % 19.68 %	2.71 % 3.48 %
Entertainment	30527 29867	24393 22576	5300 6135	834 1156	79.91 % 75.59 %	17.36 % 20.54 %	2.73 % 3.87 %
Cosmetics & Beauty	30366 30216	24139 22908	5345 6193	882 1115	79.49 % 75.81 %	17.60 % 20.50 %	2.90 % 3.69 %
Food & Drink	30633 30367	25370 24023	4486 5364	777 980	82.82 % 79.11 %	14.64 % 17.66 %	2.54 % 3.23 %
Home & Garden	29997 30572	24898 24143	4341 5449	758 980	83.00 % 78.97 %	14.47 % 17.82 %	2.53 % 3.21 %
Finance	29907 30139	22877 21917	6057 7003	973 1219	76.49 % 72.72 %	20.25 % 23.24 %	3.25 % 4.04 %
Health	30420 30365	23552 22322	5923 6894	945 1149	77.42 % 73.51 %	19.47 % 22.70 %	3.11 % 3.78 %
Pets	30369 29446	24861 23083	4647 5326	861 1037	81.86 % 78.39 %	15.30 % 18.09 %	2.84 % 3.52 %
Sport & Fitness	30331 29599	23924 22242	5469 6216	938 1141	78.88 % 75.14 %	18.03 % 21.00 %	3.09 % 3.85 %
Job & Career	29992 29976	23385 22223	5644 6512	963 1241	77.97 % 74.14 %	18.82 % 21.72 %	3.21 % 4.14 %
Dating	30248 31155	22763 22021	6571 7861	914 1273	75.25 % 70.68 %	21.72 % 25.23 %	3.02 % 4.09 %
Other	30124 30188	24697 23583	4581 5562	846 1043	81.98 % 78.12 %	15.21 % 18.42 %	2.81 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 39349	30315 28577	8070 9163	1291 1609	76.41 % 72.62 %	20.34 % 23.29 %	3.25 % 4.09 %
Outlook Mail	39212 38915	30383 28632	7586 8728	1243 1555	77.48 % 73.58 %	19.35 % 22.43 %	3.17 % 4.00 %
Yahoo Mail	39457 39303	31457 29752	6864 8068	1136 1483	79.72 % 75.70 %	17.40 % 20.53 %	2.88 % 3.77 %
AOL Mail	38991 39551	31063 29911	6769 8161	1159 1479	79.67 % 75.63 %	17.36 % 20.63 %	2.97 % 3.74 %
Mail.com	39245 39448	31827 30226	6374 7774	1044 1448	81.10 % 76.62 %	16.24 % 19.71 %	2.66 % 3.67 %
Yandex Mail	39470 39389	30837 29314	7364 8571	1269 1504	78.13 % 74.42 %	18.66 % 21.76 %	3.22 % 3.82 %
GMX Mail	38979 39248	31385 30119	6525 7772	1069 1357	80.52 % 76.74 %	16.74 % 19.80 %	2.74 % 3.46 %
Zoho Mail	39622 39510	32304 30609	6260 7570	1058 1331	81.53 % 77.47 %	15.80 % 19.16 %	2.67 % 3.37 %
ProtonMail	39949 38705	32612 30162	6327 7223	1010 1320	81.63 % 77.93 %	15.84 % 18.66 %	2.53 % 3.41 %
Custom Mail	38908 39104	32286 30967	5645 6839	977 1298	82.98 % 79.19 %	14.51 % 17.49 %	2.51 % 3.32 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.