CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 113.699	78.121 73.351	33.696 37.530	1.786 2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 64.51 %	29.66 % 33.01 %	1.57 % 2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 9040	6246 6246	2121 2567	135 227	73.47 % 69.09 %	24.95 % 28.40 %	1.59 % 2.51 %
Elektronics	8795 8579	6016 5500	2642 2870	137 209	68.40 % 64.11 %	30.04 % 33.45 %	1.56 % 2.44 %
Entertainment	8832 8750	6046 5641	2649 2897	137 212	68.46 % 64.47 %	29.99 % 33.11 %	1.55 % 2.42 %
Cosmetics & Beauty	9038 8651	6161 5529	2734 2900	143 222	68.17 % 63.91 %	30.25 % 33.52 %	1.58 % 2.57 %
Food & Drink	9036 8778	6614 6055	2274 2505	148 218	73.20 % 68.98 %	25.17 % 28.54 %	1.64 % 2.48 %
Home & Garden	8569 9084	6305 6248	2138 2618	126 218	73.58 % 68.78 %	24.95 % 28.82 %	1.47 % 2.40 %
Finance	8560 8573	5420 5087	3000 3275	140 211	63.32 % 59.34 %	35.05 % 38.20 %	1.64 % 2.46 %
Health	8793 8854	5595 5228	3064 3405	134 221	63.63 % 59.05 %	34.85 % 38.46 %	1.52 % 2.50 %
Pets	8853 8262	6486 5741	2229 2313	138 208	73.26 % 69.49 %	25.18 % 28.00 %	1.56 % 2.52 %
Sport & Fitness	8647 8402	5916 5424	2589 2773	142 205	68.42 % 64.56 %	29.94 % 33.00 %	1.64 % 2.44 %
Job & Career	8610 8454	5889 5447	2588 2798	133 209	68.40 % 64.43 %	30.06 % 33.10 %	1.54 % 2.47 %
Dating	8788 9520	5131 5164	3522 4118	135 238	58.39 % 54.24 %	40.08 % 43.26 %	1.54 % 2.50 %
Other	8580 8752	6296 6041	2146 2491	138 220	73.38 % 69.02 %	25.01 % 28.46 %	1.61 % 2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 11338	7358 6635	4176 4414	185 289	62.79 % 58.52 %	35.63 % 38.93 %	1.58 % 2.55 %
Outlook Mail	11016 10836	7169 6595	3669 3978	178 263	65.08 % 60.86 %	33.31 % 36.71 %	1.62 % 2.43 %
Yahoo Mail	11498 11496	8064 7544	3248 3658	186 294	70.13 % 65.62 %	28.25 % 31.82 %	1.62 % 2.56 %
AOL Mail	11412 11861	8021 7835	3209 3735	182 291	70.29 % 66.06 %	28.12 % 31.49 %	1.59 % 2.45 %
Mail.com	11081 11790	7871 7852	3026 3649	184 289	71.03 % 66.60 %	27.31 % 30.95 %	1.66 % 2.45 %
Yandex Mail	11393 11314	7774 7222	3450 3813	169 279	68.23 % 63.83 %	30.28 % 33.70 %	1.48 % 2.47 %
GMX Mail	11022 11264	7390 7098	3462 3884	170 282	67.05 % 63.01 %	31.41 % 34.48 %	1.54 % 2.50 %
Zoho Mail	11743 11906	8353 7897	3210 3715	180 294	71.13 % 66.33 %	27.34 % 31.20 %	1.53 % 2.47 %
ProtonMail	11742 10882	8110 7054	3448 3562	184 266	69.07 % 64.82 %	29.36 % 32.73 %	1.57 % 2.44 %
Custom Mail	10977 11012	8011 7619	2798 3122	168 271	72.98 % 69.19 %	25.49 % 28.35 %	1.53 % 2.46 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.