CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 277.139	216.803 205.299	53.479 62.304	7.294 9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.11 % 74.08 %	19.27 % 22.48 %	2.63 % 3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21075 21575	17211 16668	3393 4226	471 681	81.67 % 77.26 %	16.10 % 19.59 %	2.23 % 3.16 %
Elektronics	21556 21407	16954 16015	4058 4698	544 694	78.65 % 74.81 %	18.83 % 21.95 %	2.52 % 3.24 %
Entertainment	21410 21092	16699 15536	4175 4783	536 773	78.00 % 73.66 %	19.50 % 22.68 %	2.50 % 3.66 %
Cosmetics & Beauty	21636 21360	16787 15779	4260 4832	589 749	77.59 % 73.87 %	19.69 % 22.62 %	2.72 % 3.51 %
Food & Drink	21711 21278	17639 16462	3563 4150	509 666	81.24 % 77.37 %	16.41 % 19.50 %	2.34 % 3.13 %
Home & Garden	21209 21571	17300 16662	3426 4267	483 642	81.57 % 77.24 %	16.15 % 19.78 %	2.28 % 2.98 %
Finance	21192 21157	15777 14893	4787 5453	628 811	74.45 % 70.39 %	22.59 % 25.77 %	2.96 % 3.83 %
Health	21453 21493	16104 15280	4731 5451	618 762	75.07 % 71.09 %	22.05 % 25.36 %	2.88 % 3.55 %
Pets	21214 20682	17066 15927	3598 4076	550 679	80.45 % 77.01 %	16.96 % 19.71 %	2.59 % 3.28 %
Sport & Fitness	21345 20886	16490 15354	4263 4798	592 734	77.25 % 73.51 %	19.97 % 22.97 %	2.77 % 3.51 %
Job & Career	21119 21164	16133 15371	4361 4984	625 809	76.39 % 72.63 %	20.65 % 23.55 %	2.96 % 3.82 %
Dating	21269 22185	15405 15052	5277 6305	587 828	72.43 % 67.85 %	24.81 % 28.42 %	2.76 % 3.73 %
Other	21387 21289	17238 16300	3587 4281	562 708	80.60 % 76.57 %	16.77 % 20.11 %	2.63 % 3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28128 27754	20863 19499	6442 7186	823 1069	74.17 % 70.26 %	22.90 % 25.89 %	2.93 % 3.85 %
Outlook Mail	27603 27167	20868 19448	5954 6731	781 988	75.60 % 71.59 %	21.57 % 24.78 %	2.83 % 3.64 %
Yahoo Mail	27847 27862	21769 20614	5346 6257	732 991	78.17 % 73.99 %	19.20 % 22.46 %	2.63 % 3.56 %
AOL Mail	27610 28028	21602 20745	5276 6320	732 963	78.24 % 74.02 %	19.11 % 22.55 %	2.65 % 3.44 %
Mail.com	27506 27985	21844 20948	4955 6061	707 976	79.42 % 74.85 %	18.01 % 21.66 %	2.57 % 3.49 %
Yandex Mail	27794 27773	21262 20140	5714 6607	818 1026	76.50 % 72.52 %	20.56 % 23.79 %	2.94 % 3.69 %
GMX Mail	27481 27692	21548 20643	5235 6149	698 900	78.41 % 74.54 %	19.05 % 22.20 %	2.54 % 3.25 %
Zoho Mail	28123 28148	22447 21272	4991 5984	685 892	79.82 % 75.57 %	17.75 % 21.26 %	2.44 % 3.17 %
ProtonMail	28147 27292	22353 20707	5115 5720	679 865	79.42 % 75.87 %	18.17 % 20.96 %	2.41 % 3.17 %
Custom Mail	27337 27438	22247 21283	4451 5289	639 866	81.38 % 77.57 %	16.28 % 19.28 %	2.34 % 3.16 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.