CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 304.026	240.111 226.835	56.844 66.491	8.278 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 74.61 %	18.62 % 21.87 %	2.71 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 23576	19074 18328	3613 4500	540 748	82.12 % 77.74 %	15.56 % 19.09 %	2.32 % 3.17 %
Elektronics	23725 23486	18817 17710	4303 5001	605 775	79.31 % 75.41 %	18.14 % 21.29 %	2.55 % 3.30 %
Entertainment	23520 23119	18475 17147	4434 5104	611 868	78.55 % 74.17 %	18.85 % 22.08 %	2.60 % 3.75 %
Cosmetics & Beauty	23750 23435	18565 17438	4522 5163	663 834	78.17 % 74.41 %	19.04 % 22.03 %	2.79 % 3.56 %
Food & Drink	23871 23284	19510 18121	3787 4426	574 737	81.73 % 77.83 %	15.86 % 19.01 %	2.40 % 3.17 %
Home & Garden	23219 23718	19056 18429	3626 4554	537 735	82.07 % 77.70 %	15.62 % 19.20 %	2.31 % 3.10 %
Finance	23314 23286	17508 16543	5089 5826	717 917	75.10 % 71.04 %	21.83 % 25.02 %	3.08 % 3.94 %
Health	23589 23520	17880 16886	5011 5788	698 846	75.80 % 71.79 %	21.24 % 24.61 %	2.96 % 3.60 %
Pets	23448 22786	18968 17628	3851 4380	629 778	80.89 % 77.36 %	16.42 % 19.22 %	2.68 % 3.41 %
Sport & Fitness	23432 22941	18207 16965	4541 5139	684 837	77.70 % 73.95 %	19.38 % 22.40 %	2.92 % 3.65 %
Job & Career	23276 23240	17892 16980	4669 5353	715 907	76.87 % 73.06 %	20.06 % 23.03 %	3.07 % 3.90 %
Dating	23415 24272	17156 16672	5585 6673	674 927	73.27 % 68.69 %	23.85 % 27.49 %	2.88 % 3.82 %
Other	23447 23363	19003 17988	3813 4584	631 791	81.05 % 76.99 %	16.26 % 19.62 %	2.69 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 30447	23144 21599	6823 7655	943 1193	74.88 % 70.94 %	22.07 % 25.14 %	3.05 % 3.92 %
Outlook Mail	30396 29976	23150 21611	6343 7214	903 1151	76.16 % 72.09 %	20.87 % 24.07 %	2.97 % 3.84 %
Yahoo Mail	30672 30468	24120 22691	5711 6680	841 1097	78.64 % 74.47 %	18.62 % 21.92 %	2.74 % 3.60 %
AOL Mail	30336 30692	23874 22831	5632 6758	830 1103	78.70 % 74.39 %	18.57 % 22.02 %	2.74 % 3.59 %
Mail.com	30306 30597	24235 23069	5287 6454	784 1074	79.97 % 75.40 %	17.45 % 21.09 %	2.59 % 3.51 %
Yandex Mail	30483 30476	23448 22235	6095 7077	940 1164	76.92 % 72.96 %	19.99 % 23.22 %	3.08 % 3.82 %
GMX Mail	30276 30440	23956 22893	5543 6547	777 1000	79.13 % 75.21 %	18.31 % 21.51 %	2.57 % 3.29 %
Zoho Mail	30849 30843	24785 23481	5285 6369	779 993	80.34 % 76.13 %	17.13 % 20.65 %	2.53 % 3.22 %
ProtonMail	30920 29997	24776 22943	5390 6085	754 969	80.13 % 76.48 %	17.43 % 20.29 %	2.44 % 3.23 %
Custom Mail	30085 30090	24623 23482	4735 5652	727 956	81.84 % 78.04 %	15.74 % 18.78 %	2.42 % 3.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.