CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.494 249.617	193.843 183.063	50.262 58.166	6.389 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.38 % 73.34 %	20.07 % 23.30 %	2.55 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18982 19344	15382 14804	3187 3935	413 605	81.03 % 76.53 %	16.79 % 20.34 %	2.18 % 3.13 %
Elektronics	19441 19242	15115 14234	3834 4389	492 619	77.75 % 73.97 %	19.72 % 22.81 %	2.53 % 3.22 %
Entertainment	19280 18999	14905 13867	3912 4466	463 666	77.31 % 72.99 %	20.29 % 23.51 %	2.40 % 3.51 %
Cosmetics & Beauty	19538 19276	15029 14095	4009 4516	500 665	76.92 % 73.12 %	20.52 % 23.43 %	2.56 % 3.45 %
Food & Drink	19734 19191	15906 14722	3367 3879	461 590	80.60 % 76.71 %	17.06 % 20.21 %	2.34 % 3.07 %
Home & Garden	19151 19521	15500 14951	3224 3997	427 573	80.94 % 76.59 %	16.83 % 20.48 %	2.23 % 2.94 %
Finance	19089 19058	14034 13242	4495 5097	560 719	73.52 % 69.48 %	23.55 % 26.74 %	2.93 % 3.77 %
Health	19325 19412	14323 13651	4461 5114	541 647	74.12 % 70.32 %	23.08 % 26.34 %	2.80 % 3.33 %
Pets	19218 18600	15355 14220	3381 3787	482 593	79.90 % 76.45 %	17.59 % 20.36 %	2.51 % 3.19 %
Sport & Fitness	19218 18792	14711 13673	3986 4461	521 658	76.55 % 72.76 %	20.74 % 23.74 %	2.71 % 3.50 %
Job & Career	19029 19010	14419 13695	4063 4616	547 699	75.77 % 72.04 %	21.35 % 24.28 %	2.87 % 3.68 %
Dating	19315 20030	13801 13370	5006 5933	508 727	71.45 % 66.75 %	25.92 % 29.62 %	2.63 % 3.63 %
Other	19174 19142	15363 14539	3337 3976	474 627	80.12 % 75.95 %	17.40 % 20.77 %	2.47 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25438 25050	18649 17390	6072 6729	717 931	73.31 % 69.42 %	23.87 % 26.86 %	2.82 % 3.72 %
Outlook Mail	24859 24353	18596 17242	5580 6251	683 860	74.81 % 70.80 %	22.45 % 25.67 %	2.75 % 3.53 %
Yahoo Mail	25143 25136	19502 18423	5009 5834	632 879	77.56 % 73.29 %	19.92 % 23.21 %	2.51 % 3.50 %
AOL Mail	24979 25225	19395 18499	4942 5877	642 849	77.65 % 73.34 %	19.78 % 23.30 %	2.57 % 3.37 %
Mail.com	24789 25262	19515 18731	4646 5662	628 869	78.72 % 74.15 %	18.74 % 22.41 %	2.53 % 3.44 %
Yandex Mail	25198 25029	19115 17995	5357 6144	726 890	75.86 % 71.90 %	21.26 % 24.55 %	2.88 % 3.56 %
GMX Mail	24746 25000	19186 18408	4945 5784	615 808	77.53 % 73.63 %	19.98 % 23.14 %	2.49 % 3.23 %
Zoho Mail	25299 25374	20024 18985	4688 5601	587 788	79.15 % 74.82 %	18.53 % 22.07 %	2.32 % 3.11 %
ProtonMail	25399 24538	19954 18412	4844 5364	601 762	78.56 % 75.03 %	19.07 % 21.86 %	2.37 % 3.11 %
Custom Mail	24644 24650	19907 18978	4179 4920	558 752	80.78 % 76.99 %	16.96 % 19.96 %	2.26 % 3.05 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.