CampaignMonitor and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.233
304.026
|
240.111
226.835
|
56.844
66.491
|
8.278
10.700
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.66 %
74.61 %
|
18.62 %
21.87 %
|
2.71 %
3.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23227
23576
|
19074
18328
|
3613
4500
|
540
748
|
82.12 %
77.74 %
|
15.56 %
19.09 %
|
2.32 %
3.17 %
|
Elektronics |
23725
23486
|
18817
17710
|
4303
5001
|
605
775
|
79.31 %
75.41 %
|
18.14 %
21.29 %
|
2.55 %
3.30 %
|
Entertainment |
23520
23119
|
18475
17147
|
4434
5104
|
611
868
|
78.55 %
74.17 %
|
18.85 %
22.08 %
|
2.60 %
3.75 %
|
Cosmetics & Beauty |
23750
23435
|
18565
17438
|
4522
5163
|
663
834
|
78.17 %
74.41 %
|
19.04 %
22.03 %
|
2.79 %
3.56 %
|
Food & Drink |
23871
23284
|
19510
18121
|
3787
4426
|
574
737
|
81.73 %
77.83 %
|
15.86 %
19.01 %
|
2.40 %
3.17 %
|
Home & Garden |
23219
23718
|
19056
18429
|
3626
4554
|
537
735
|
82.07 %
77.70 %
|
15.62 %
19.20 %
|
2.31 %
3.10 %
|
Finance |
23314
23286
|
17508
16543
|
5089
5826
|
717
917
|
75.10 %
71.04 %
|
21.83 %
25.02 %
|
3.08 %
3.94 %
|
Health |
23589
23520
|
17880
16886
|
5011
5788
|
698
846
|
75.80 %
71.79 %
|
21.24 %
24.61 %
|
2.96 %
3.60 %
|
Pets |
23448
22786
|
18968
17628
|
3851
4380
|
629
778
|
80.89 %
77.36 %
|
16.42 %
19.22 %
|
2.68 %
3.41 %
|
Sport & Fitness |
23432
22941
|
18207
16965
|
4541
5139
|
684
837
|
77.70 %
73.95 %
|
19.38 %
22.40 %
|
2.92 %
3.65 %
|
Job & Career |
23276
23240
|
17892
16980
|
4669
5353
|
715
907
|
76.87 %
73.06 %
|
20.06 %
23.03 %
|
3.07 %
3.90 %
|
Dating |
23415
24272
|
17156
16672
|
5585
6673
|
674
927
|
73.27 %
68.69 %
|
23.85 %
27.49 %
|
2.88 %
3.82 %
|
Other |
23447
23363
|
19003
17988
|
3813
4584
|
631
791
|
81.05 %
76.99 %
|
16.26 %
19.62 %
|
2.69 %
3.39 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30910
30447
|
23144
21599
|
6823
7655
|
943
1193
|
74.88 %
70.94 %
|
22.07 %
25.14 %
|
3.05 %
3.92 %
|
Outlook Mail |
30396
29976
|
23150
21611
|
6343
7214
|
903
1151
|
76.16 %
72.09 %
|
20.87 %
24.07 %
|
2.97 %
3.84 %
|
Yahoo Mail |
30672
30468
|
24120
22691
|
5711
6680
|
841
1097
|
78.64 %
74.47 %
|
18.62 %
21.92 %
|
2.74 %
3.60 %
|
AOL Mail |
30336
30692
|
23874
22831
|
5632
6758
|
830
1103
|
78.70 %
74.39 %
|
18.57 %
22.02 %
|
2.74 %
3.59 %
|
Mail.com |
30306
30597
|
24235
23069
|
5287
6454
|
784
1074
|
79.97 %
75.40 %
|
17.45 %
21.09 %
|
2.59 %
3.51 %
|
Yandex Mail |
30483
30476
|
23448
22235
|
6095
7077
|
940
1164
|
76.92 %
72.96 %
|
19.99 %
23.22 %
|
3.08 %
3.82 %
|
GMX Mail |
30276
30440
|
23956
22893
|
5543
6547
|
777
1000
|
79.13 %
75.21 %
|
18.31 %
21.51 %
|
2.57 %
3.29 %
|
Zoho Mail |
30849
30843
|
24785
23481
|
5285
6369
|
779
993
|
80.34 %
76.13 %
|
17.13 %
20.65 %
|
2.53 %
3.22 %
|
ProtonMail |
30920
29997
|
24776
22943
|
5390
6085
|
754
969
|
80.13 %
76.48 %
|
17.43 %
20.29 %
|
2.44 %
3.23 %
|
Custom Mail |
30085
30090
|
24623
23482
|
4735
5652
|
727
956
|
81.84 %
78.04 %
|
15.74 %
18.78 %
|
2.42 %
3.18 %
|
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