CampaignMonitor and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.914
222.274
|
170.448
160.986
|
46.967
54.001
|
5.499
7.287
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.46 %
72.43 %
|
21.07 %
24.29 %
|
2.47 %
3.28 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16861
17232
|
13525
13048
|
2977
3654
|
359
530
|
80.21 %
75.72 %
|
17.66 %
21.20 %
|
2.13 %
3.08 %
|
Elektronics |
17340
17040
|
13309
12434
|
3600
4075
|
431
531
|
76.75 %
72.97 %
|
20.76 %
23.91 %
|
2.49 %
3.12 %
|
Entertainment |
17152
16947
|
13093
12215
|
3656
4150
|
403
582
|
76.34 %
72.08 %
|
21.32 %
24.49 %
|
2.35 %
3.43 %
|
Cosmetics & Beauty |
17403
17168
|
13217
12390
|
3753
4193
|
433
585
|
75.95 %
72.17 %
|
21.57 %
24.42 %
|
2.49 %
3.41 %
|
Food & Drink |
17588
17117
|
14042
12975
|
3151
3613
|
395
529
|
79.84 %
75.80 %
|
17.92 %
21.11 %
|
2.25 %
3.09 %
|
Home & Garden |
17033
17348
|
13662
13146
|
3004
3704
|
367
498
|
80.21 %
75.78 %
|
17.64 %
21.35 %
|
2.15 %
2.87 %
|
Finance |
16977
16952
|
12299
11603
|
4197
4729
|
481
620
|
72.45 %
68.45 %
|
24.72 %
27.90 %
|
2.83 %
3.66 %
|
Health |
17169
17305
|
12528
11979
|
4185
4771
|
456
555
|
72.97 %
69.22 %
|
24.38 %
27.57 %
|
2.66 %
3.21 %
|
Pets |
17110
16534
|
13535
12527
|
3150
3492
|
425
515
|
79.11 %
75.77 %
|
18.41 %
21.12 %
|
2.48 %
3.11 %
|
Sport & Fitness |
17069
16762
|
12911
12063
|
3709
4127
|
449
572
|
75.64 %
71.97 %
|
21.73 %
24.62 %
|
2.63 %
3.41 %
|
Job & Career |
16912
16864
|
12685
12026
|
3763
4240
|
464
598
|
75.01 %
71.31 %
|
22.25 %
25.14 %
|
2.74 %
3.55 %
|
Dating |
17204
17953
|
12053
11757
|
4717
5573
|
434
623
|
70.06 %
65.49 %
|
27.42 %
31.04 %
|
2.52 %
3.47 %
|
Other |
17096
17052
|
13589
12823
|
3105
3680
|
402
549
|
79.49 %
75.20 %
|
18.16 %
21.58 %
|
2.35 %
3.22 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22704
22358
|
16388
15300
|
5695
6263
|
621
795
|
72.18 %
68.43 %
|
25.08 %
28.01 %
|
2.74 %
3.56 %
|
Outlook Mail |
22192
21719
|
16389
15169
|
5217
5807
|
586
743
|
73.85 %
69.84 %
|
23.51 %
26.74 %
|
2.64 %
3.42 %
|
Yahoo Mail |
22315
22409
|
17120
16243
|
4649
5399
|
546
767
|
76.72 %
72.48 %
|
20.83 %
24.09 %
|
2.45 %
3.42 %
|
AOL Mail |
22248
22519
|
17095
16341
|
4599
5445
|
554
733
|
76.84 %
72.57 %
|
20.67 %
24.18 %
|
2.49 %
3.26 %
|
Mail.com |
22045
22538
|
17180
16535
|
4322
5253
|
543
750
|
77.93 %
73.36 %
|
19.61 %
23.31 %
|
2.46 %
3.33 %
|
Yandex Mail |
22301
22281
|
16731
15830
|
4961
5672
|
609
779
|
75.02 %
71.05 %
|
22.25 %
25.46 %
|
2.73 %
3.50 %
|
GMX Mail |
22014
22227
|
16836
16126
|
4660
5395
|
518
706
|
76.48 %
72.55 %
|
21.17 %
24.27 %
|
2.35 %
3.18 %
|
Zoho Mail |
22627
22604
|
17709
16702
|
4402
5218
|
516
684
|
78.26 %
73.89 %
|
19.45 %
23.08 %
|
2.28 %
3.03 %
|
ProtonMail |
22625
21776
|
17537
16101
|
4562
5001
|
526
674
|
77.51 %
73.94 %
|
20.16 %
22.97 %
|
2.32 %
3.10 %
|
Custom Mail |
21843
21843
|
17463
16639
|
3900
4548
|
480
656
|
79.95 %
76.18 %
|
17.85 %
20.82 %
|
2.20 %
3.00 %
|
Compare CampaignMonitor with other providers
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