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CampaignMonitor and MailChimp Email Deliverability Comparison

  CampaignMonitor
  MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  249.617
  193.843
  183.063
  50.262
  58.166
  6.389
  8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  73.34 %
  20.07 %
  23.30 %
  2.55 %
  3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  19344
  15382
  14804
  3187
  3935
  413
  605
  81.03 %
  76.53 %
  16.79 %
  20.34 %
  2.18 %
  3.13 %
Elektronics
  19441
  19242
  15115
  14234
  3834
  4389
  492
  619
  77.75 %
  73.97 %
  19.72 %
  22.81 %
  2.53 %
  3.22 %
Entertainment
  19280
  18999
  14905
  13867
  3912
  4466
  463
  666
  77.31 %
  72.99 %
  20.29 %
  23.51 %
  2.40 %
  3.51 %
Cosmetics & Beauty
  19538
  19276
  15029
  14095
  4009
  4516
  500
  665
  76.92 %
  73.12 %
  20.52 %
  23.43 %
  2.56 %
  3.45 %
Food & Drink
  19734
  19191
  15906
  14722
  3367
  3879
  461
  590
  80.60 %
  76.71 %
  17.06 %
  20.21 %
  2.34 %
  3.07 %
Home & Garden
  19151
  19521
  15500
  14951
  3224
  3997
  427
  573
  80.94 %
  76.59 %
  16.83 %
  20.48 %
  2.23 %
  2.94 %
Finance
  19089
  19058
  14034
  13242
  4495
  5097
  560
  719
  73.52 %
  69.48 %
  23.55 %
  26.74 %
  2.93 %
  3.77 %
Health
  19325
  19412
  14323
  13651
  4461
  5114
  541
  647
  74.12 %
  70.32 %
  23.08 %
  26.34 %
  2.80 %
  3.33 %
Pets
  19218
  18600
  15355
  14220
  3381
  3787
  482
  593
  79.90 %
  76.45 %
  17.59 %
  20.36 %
  2.51 %
  3.19 %
Sport & Fitness
  19218
  18792
  14711
  13673
  3986
  4461
  521
  658
  76.55 %
  72.76 %
  20.74 %
  23.74 %
  2.71 %
  3.50 %
Job & Career
  19029
  19010
  14419
  13695
  4063
  4616
  547
  699
  75.77 %
  72.04 %
  21.35 %
  24.28 %
  2.87 %
  3.68 %
Dating
  19315
  20030
  13801
  13370
  5006
  5933
  508
  727
  71.45 %
  66.75 %
  25.92 %
  29.62 %
  2.63 %
  3.63 %
Other
  19174
  19142
  15363
  14539
  3337
  3976
  474
  627
  80.12 %
  75.95 %
  17.40 %
  20.77 %
  2.47 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  25050
  18649
  17390
  6072
  6729
  717
  931
  73.31 %
  69.42 %
  23.87 %
  26.86 %
  2.82 %
  3.72 %
Outlook Mail
  24859
  24353
  18596
  17242
  5580
  6251
  683
  860
  74.81 %
  70.80 %
  22.45 %
  25.67 %
  2.75 %
  3.53 %
Yahoo Mail
  25143
  25136
  19502
  18423
  5009
  5834
  632
  879
  77.56 %
  73.29 %
  19.92 %
  23.21 %
  2.51 %
  3.50 %
AOL Mail
  24979
  25225
  19395
  18499
  4942
  5877
  642
  849
  77.65 %
  73.34 %
  19.78 %
  23.30 %
  2.57 %
  3.37 %
Mail.com
  24789
  25262
  19515
  18731
  4646
  5662
  628
  869
  78.72 %
  74.15 %
  18.74 %
  22.41 %
  2.53 %
  3.44 %
Yandex Mail
  25198
  25029
  19115
  17995
  5357
  6144
  726
  890
  75.86 %
  71.90 %
  21.26 %
  24.55 %
  2.88 %
  3.56 %
GMX Mail
  24746
  25000
  19186
  18408
  4945
  5784
  615
  808
  77.53 %
  73.63 %
  19.98 %
  23.14 %
  2.49 %
  3.23 %
Zoho Mail
  25299
  25374
  20024
  18985
  4688
  5601
  587
  788
  79.15 %
  74.82 %
  18.53 %
  22.07 %
  2.32 %
  3.11 %
ProtonMail
  25399
  24538
  19954
  18412
  4844
  5364
  601
  762
  78.56 %
  75.03 %
  19.07 %
  21.86 %
  2.37 %
  3.11 %
Custom Mail
  24644
  24650
  19907
  18978
  4179
  4920
  558
  752
  80.78 %
  76.99 %
  16.96 %
  19.96 %
  2.26 %
  3.05 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.