CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 222.274	170.448 160.986	46.967 54.001	5.499 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 72.43 %	21.07 % 24.29 %	2.47 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17232	13525 13048	2977 3654	359 530	80.21 % 75.72 %	17.66 % 21.20 %	2.13 % 3.08 %
Elektronics	17340 17040	13309 12434	3600 4075	431 531	76.75 % 72.97 %	20.76 % 23.91 %	2.49 % 3.12 %
Entertainment	17152 16947	13093 12215	3656 4150	403 582	76.34 % 72.08 %	21.32 % 24.49 %	2.35 % 3.43 %
Cosmetics & Beauty	17403 17168	13217 12390	3753 4193	433 585	75.95 % 72.17 %	21.57 % 24.42 %	2.49 % 3.41 %
Food & Drink	17588 17117	14042 12975	3151 3613	395 529	79.84 % 75.80 %	17.92 % 21.11 %	2.25 % 3.09 %
Home & Garden	17033 17348	13662 13146	3004 3704	367 498	80.21 % 75.78 %	17.64 % 21.35 %	2.15 % 2.87 %
Finance	16977 16952	12299 11603	4197 4729	481 620	72.45 % 68.45 %	24.72 % 27.90 %	2.83 % 3.66 %
Health	17169 17305	12528 11979	4185 4771	456 555	72.97 % 69.22 %	24.38 % 27.57 %	2.66 % 3.21 %
Pets	17110 16534	13535 12527	3150 3492	425 515	79.11 % 75.77 %	18.41 % 21.12 %	2.48 % 3.11 %
Sport & Fitness	17069 16762	12911 12063	3709 4127	449 572	75.64 % 71.97 %	21.73 % 24.62 %	2.63 % 3.41 %
Job & Career	16912 16864	12685 12026	3763 4240	464 598	75.01 % 71.31 %	22.25 % 25.14 %	2.74 % 3.55 %
Dating	17204 17953	12053 11757	4717 5573	434 623	70.06 % 65.49 %	27.42 % 31.04 %	2.52 % 3.47 %
Other	17096 17052	13589 12823	3105 3680	402 549	79.49 % 75.20 %	18.16 % 21.58 %	2.35 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 22358	16388 15300	5695 6263	621 795	72.18 % 68.43 %	25.08 % 28.01 %	2.74 % 3.56 %
Outlook Mail	22192 21719	16389 15169	5217 5807	586 743	73.85 % 69.84 %	23.51 % 26.74 %	2.64 % 3.42 %
Yahoo Mail	22315 22409	17120 16243	4649 5399	546 767	76.72 % 72.48 %	20.83 % 24.09 %	2.45 % 3.42 %
AOL Mail	22248 22519	17095 16341	4599 5445	554 733	76.84 % 72.57 %	20.67 % 24.18 %	2.49 % 3.26 %
Mail.com	22045 22538	17180 16535	4322 5253	543 750	77.93 % 73.36 %	19.61 % 23.31 %	2.46 % 3.33 %
Yandex Mail	22301 22281	16731 15830	4961 5672	609 779	75.02 % 71.05 %	22.25 % 25.46 %	2.73 % 3.50 %
GMX Mail	22014 22227	16836 16126	4660 5395	518 706	76.48 % 72.55 %	21.17 % 24.27 %	2.35 % 3.18 %
Zoho Mail	22627 22604	17709 16702	4402 5218	516 684	78.26 % 73.89 %	19.45 % 23.08 %	2.28 % 3.03 %
ProtonMail	22625 21776	17537 16101	4562 5001	526 674	77.51 % 73.94 %	20.16 % 22.97 %	2.32 % 3.10 %
Custom Mail	21843 21843	17463 16639	3900 4548	480 656	79.95 % 76.18 %	17.85 % 20.82 %	2.20 % 3.00 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.