CampaignMonitor and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
277.139
|
216.803
205.299
|
53.479
62.304
|
7.294
9.536
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.11 %
74.08 %
|
19.27 %
22.48 %
|
2.63 %
3.44 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21075
21575
|
17211
16668
|
3393
4226
|
471
681
|
81.67 %
77.26 %
|
16.10 %
19.59 %
|
2.23 %
3.16 %
|
Elektronics |
21556
21407
|
16954
16015
|
4058
4698
|
544
694
|
78.65 %
74.81 %
|
18.83 %
21.95 %
|
2.52 %
3.24 %
|
Entertainment |
21410
21092
|
16699
15536
|
4175
4783
|
536
773
|
78.00 %
73.66 %
|
19.50 %
22.68 %
|
2.50 %
3.66 %
|
Cosmetics & Beauty |
21636
21360
|
16787
15779
|
4260
4832
|
589
749
|
77.59 %
73.87 %
|
19.69 %
22.62 %
|
2.72 %
3.51 %
|
Food & Drink |
21711
21278
|
17639
16462
|
3563
4150
|
509
666
|
81.24 %
77.37 %
|
16.41 %
19.50 %
|
2.34 %
3.13 %
|
Home & Garden |
21209
21571
|
17300
16662
|
3426
4267
|
483
642
|
81.57 %
77.24 %
|
16.15 %
19.78 %
|
2.28 %
2.98 %
|
Finance |
21192
21157
|
15777
14893
|
4787
5453
|
628
811
|
74.45 %
70.39 %
|
22.59 %
25.77 %
|
2.96 %
3.83 %
|
Health |
21453
21493
|
16104
15280
|
4731
5451
|
618
762
|
75.07 %
71.09 %
|
22.05 %
25.36 %
|
2.88 %
3.55 %
|
Pets |
21214
20682
|
17066
15927
|
3598
4076
|
550
679
|
80.45 %
77.01 %
|
16.96 %
19.71 %
|
2.59 %
3.28 %
|
Sport & Fitness |
21345
20886
|
16490
15354
|
4263
4798
|
592
734
|
77.25 %
73.51 %
|
19.97 %
22.97 %
|
2.77 %
3.51 %
|
Job & Career |
21119
21164
|
16133
15371
|
4361
4984
|
625
809
|
76.39 %
72.63 %
|
20.65 %
23.55 %
|
2.96 %
3.82 %
|
Dating |
21269
22185
|
15405
15052
|
5277
6305
|
587
828
|
72.43 %
67.85 %
|
24.81 %
28.42 %
|
2.76 %
3.73 %
|
Other |
21387
21289
|
17238
16300
|
3587
4281
|
562
708
|
80.60 %
76.57 %
|
16.77 %
20.11 %
|
2.63 %
3.33 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28128
27754
|
20863
19499
|
6442
7186
|
823
1069
|
74.17 %
70.26 %
|
22.90 %
25.89 %
|
2.93 %
3.85 %
|
Outlook Mail |
27603
27167
|
20868
19448
|
5954
6731
|
781
988
|
75.60 %
71.59 %
|
21.57 %
24.78 %
|
2.83 %
3.64 %
|
Yahoo Mail |
27847
27862
|
21769
20614
|
5346
6257
|
732
991
|
78.17 %
73.99 %
|
19.20 %
22.46 %
|
2.63 %
3.56 %
|
AOL Mail |
27610
28028
|
21602
20745
|
5276
6320
|
732
963
|
78.24 %
74.02 %
|
19.11 %
22.55 %
|
2.65 %
3.44 %
|
Mail.com |
27506
27985
|
21844
20948
|
4955
6061
|
707
976
|
79.42 %
74.85 %
|
18.01 %
21.66 %
|
2.57 %
3.49 %
|
Yandex Mail |
27794
27773
|
21262
20140
|
5714
6607
|
818
1026
|
76.50 %
72.52 %
|
20.56 %
23.79 %
|
2.94 %
3.69 %
|
GMX Mail |
27481
27692
|
21548
20643
|
5235
6149
|
698
900
|
78.41 %
74.54 %
|
19.05 %
22.20 %
|
2.54 %
3.25 %
|
Zoho Mail |
28123
28148
|
22447
21272
|
4991
5984
|
685
892
|
79.82 %
75.57 %
|
17.75 %
21.26 %
|
2.44 %
3.17 %
|
ProtonMail |
28147
27292
|
22353
20707
|
5115
5720
|
679
865
|
79.42 %
75.87 %
|
18.17 %
20.96 %
|
2.41 %
3.17 %
|
Custom Mail |
27337
27438
|
22247
21283
|
4451
5289
|
639
866
|
81.38 %
77.57 %
|
16.28 %
19.28 %
|
2.34 %
3.16 %
|
Compare CampaignMonitor with other providers
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