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CampaignMonitor and MailChimp Email Deliverability Comparison

  CampaignMonitor
  MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  181.683
  135.989
  128.208
  42.048
  47.850
  4.064
  5.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  70.57 %
  23.09 %
  26.34 %
  2.23 %
  3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  14247
  10819
  10559
  2668
  3263
  276
  425
  78.61 %
  74.11 %
  19.39 %
  22.90 %
  2.01 %
  2.98 %
Elektronics
  14092
  13776
  10544
  9768
  3237
  3600
  311
  408
  74.82 %
  70.91 %
  22.97 %
  26.13 %
  2.21 %
  2.96 %
Entertainment
  14050
  13878
  10477
  9757
  3280
  3684
  293
  437
  74.57 %
  70.31 %
  23.35 %
  26.55 %
  2.09 %
  3.15 %
Cosmetics & Beauty
  14243
  14024
  10547
  9844
  3369
  3718
  327
  462
  74.05 %
  70.19 %
  23.65 %
  26.51 %
  2.30 %
  3.29 %
Food & Drink
  14421
  13949
  11294
  10338
  2831
  3199
  296
  412
  78.32 %
  74.11 %
  19.63 %
  22.93 %
  2.05 %
  2.95 %
Home & Garden
  13927
  14318
  10966
  10625
  2691
  3307
  270
  386
  78.74 %
  74.21 %
  19.32 %
  23.10 %
  1.94 %
  2.70 %
Finance
  13845
  13844
  9753
  9172
  3754
  4193
  338
  479
  70.44 %
  66.25 %
  27.11 %
  30.29 %
  2.44 %
  3.46 %
Health
  14042
  14168
  9922
  9479
  3775
  4262
  345
  427
  70.66 %
  66.90 %
  26.88 %
  30.08 %
  2.46 %
  3.01 %
Pets
  13993
  13394
  10884
  9957
  2797
  3040
  312
  397
  77.78 %
  74.34 %
  19.99 %
  22.70 %
  2.23 %
  2.96 %
Sport & Fitness
  13917
  13596
  10290
  9528
  3286
  3613
  341
  455
  73.94 %
  70.08 %
  23.61 %
  26.57 %
  2.45 %
  3.35 %
Job & Career
  13792
  13658
  10128
  9523
  3328
  3693
  336
  442
  73.43 %
  69.72 %
  24.13 %
  27.04 %
  2.44 %
  3.24 %
Dating
  14031
  14822
  9436
  9331
  4273
  5030
  322
  461
  67.25 %
  62.95 %
  30.45 %
  33.94 %
  2.29 %
  3.11 %
Other
  13985
  14009
  10929
  10327
  2759
  3248
  297
  434
  78.15 %
  73.72 %
  19.73 %
  23.19 %
  2.12 %
  3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18133
  13032
  11976
  5133
  5553
  436
  604
  70.06 %
  66.05 %
  27.60 %
  30.62 %
  2.34 %
  3.33 %
Outlook Mail
  17957
  17684
  12927
  11983
  4628
  5129
  402
  572
  71.99 %
  67.76 %
  25.77 %
  29.00 %
  2.24 %
  3.23 %
Yahoo Mail
  18328
  18370
  13761
  13032
  4143
  4755
  424
  583
  75.08 %
  70.94 %
  22.60 %
  25.88 %
  2.31 %
  3.17 %
AOL Mail
  18261
  18520
  13757
  13148
  4086
  4803
  418
  569
  75.34 %
  70.99 %
  22.38 %
  25.93 %
  2.29 %
  3.07 %
Mail.com
  17980
  18514
  13735
  13272
  3838
  4654
  407
  588
  76.39 %
  71.69 %
  21.35 %
  25.14 %
  2.26 %
  3.18 %
Yandex Mail
  18247
  18231
  13396
  12639
  4407
  4987
  444
  605
  73.41 %
  69.33 %
  24.15 %
  27.35 %
  2.43 %
  3.32 %
GMX Mail
  17900
  18156
  13288
  12782
  4218
  4839
  394
  535
  74.23 %
  70.40 %
  23.56 %
  26.65 %
  2.20 %
  2.95 %
Zoho Mail
  18531
  18608
  14185
  13416
  3960
  4654
  386
  538
  76.55 %
  72.10 %
  21.37 %
  25.01 %
  2.08 %
  2.89 %
ProtonMail
  18598
  17706
  14051
  12719
  4151
  4464
  396
  523
  75.55 %
  71.83 %
  22.32 %
  25.21 %
  2.13 %
  2.95 %
Custom Mail
  17698
  17761
  13857
  13241
  3484
  4012
  357
  508
  78.30 %
  74.55 %
  19.69 %
  22.59 %
  2.02 %
  2.86 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.