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CampaignMonitor and MailChimp Email Deliverability Comparison

  CampaignMonitor
  MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.576
  277.139
  216.803
  205.299
  53.479
  62.304
  7.294
  9.536

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.11 %
  74.08 %
  19.27 %
  22.48 %
  2.63 %
  3.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21075
  21575
  17211
  16668
  3393
  4226
  471
  681
  81.67 %
  77.26 %
  16.10 %
  19.59 %
  2.23 %
  3.16 %
Elektronics
  21556
  21407
  16954
  16015
  4058
  4698
  544
  694
  78.65 %
  74.81 %
  18.83 %
  21.95 %
  2.52 %
  3.24 %
Entertainment
  21410
  21092
  16699
  15536
  4175
  4783
  536
  773
  78.00 %
  73.66 %
  19.50 %
  22.68 %
  2.50 %
  3.66 %
Cosmetics & Beauty
  21636
  21360
  16787
  15779
  4260
  4832
  589
  749
  77.59 %
  73.87 %
  19.69 %
  22.62 %
  2.72 %
  3.51 %
Food & Drink
  21711
  21278
  17639
  16462
  3563
  4150
  509
  666
  81.24 %
  77.37 %
  16.41 %
  19.50 %
  2.34 %
  3.13 %
Home & Garden
  21209
  21571
  17300
  16662
  3426
  4267
  483
  642
  81.57 %
  77.24 %
  16.15 %
  19.78 %
  2.28 %
  2.98 %
Finance
  21192
  21157
  15777
  14893
  4787
  5453
  628
  811
  74.45 %
  70.39 %
  22.59 %
  25.77 %
  2.96 %
  3.83 %
Health
  21453
  21493
  16104
  15280
  4731
  5451
  618
  762
  75.07 %
  71.09 %
  22.05 %
  25.36 %
  2.88 %
  3.55 %
Pets
  21214
  20682
  17066
  15927
  3598
  4076
  550
  679
  80.45 %
  77.01 %
  16.96 %
  19.71 %
  2.59 %
  3.28 %
Sport & Fitness
  21345
  20886
  16490
  15354
  4263
  4798
  592
  734
  77.25 %
  73.51 %
  19.97 %
  22.97 %
  2.77 %
  3.51 %
Job & Career
  21119
  21164
  16133
  15371
  4361
  4984
  625
  809
  76.39 %
  72.63 %
  20.65 %
  23.55 %
  2.96 %
  3.82 %
Dating
  21269
  22185
  15405
  15052
  5277
  6305
  587
  828
  72.43 %
  67.85 %
  24.81 %
  28.42 %
  2.76 %
  3.73 %
Other
  21387
  21289
  17238
  16300
  3587
  4281
  562
  708
  80.60 %
  76.57 %
  16.77 %
  20.11 %
  2.63 %
  3.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28128
  27754
  20863
  19499
  6442
  7186
  823
  1069
  74.17 %
  70.26 %
  22.90 %
  25.89 %
  2.93 %
  3.85 %
Outlook Mail
  27603
  27167
  20868
  19448
  5954
  6731
  781
  988
  75.60 %
  71.59 %
  21.57 %
  24.78 %
  2.83 %
  3.64 %
Yahoo Mail
  27847
  27862
  21769
  20614
  5346
  6257
  732
  991
  78.17 %
  73.99 %
  19.20 %
  22.46 %
  2.63 %
  3.56 %
AOL Mail
  27610
  28028
  21602
  20745
  5276
  6320
  732
  963
  78.24 %
  74.02 %
  19.11 %
  22.55 %
  2.65 %
  3.44 %
Mail.com
  27506
  27985
  21844
  20948
  4955
  6061
  707
  976
  79.42 %
  74.85 %
  18.01 %
  21.66 %
  2.57 %
  3.49 %
Yandex Mail
  27794
  27773
  21262
  20140
  5714
  6607
  818
  1026
  76.50 %
  72.52 %
  20.56 %
  23.79 %
  2.94 %
  3.69 %
GMX Mail
  27481
  27692
  21548
  20643
  5235
  6149
  698
  900
  78.41 %
  74.54 %
  19.05 %
  22.20 %
  2.54 %
  3.25 %
Zoho Mail
  28123
  28148
  22447
  21272
  4991
  5984
  685
  892
  79.82 %
  75.57 %
  17.75 %
  21.26 %
  2.44 %
  3.17 %
ProtonMail
  28147
  27292
  22353
  20707
  5115
  5720
  679
  865
  79.42 %
  75.87 %
  18.17 %
  20.96 %
  2.41 %
  3.17 %
Custom Mail
  27337
  27438
  22247
  21283
  4451
  5289
  639
  866
  81.38 %
  77.57 %
  16.28 %
  19.28 %
  2.34 %
  3.16 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.