CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.003 351.825	280.648 265.539	62.530 73.642	9.825 12.644

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.50 % 75.47 %	17.71 % 20.93 %	2.78 % 3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27000 27230	22362 21361	3993 4977	645 892	82.82 % 78.45 %	14.79 % 18.28 %	2.39 % 3.28 %
Elektronics	27330 27177	21920 20749	4701 5516	709 912	80.20 % 76.35 %	17.20 % 20.30 %	2.59 % 3.36 %
Entertainment	27364 26768	21754 20097	4891 5648	719 1023	79.50 % 75.08 %	17.87 % 21.10 %	2.63 % 3.82 %
Cosmetics & Beauty	27357 27049	21634 20360	4949 5709	774 980	79.08 % 75.27 %	18.09 % 21.11 %	2.83 % 3.62 %
Food & Drink	27544 27132	22708 21354	4147 4931	689 847	82.44 % 78.70 %	15.06 % 18.17 %	2.50 % 3.12 %
Home & Garden	26877 27458	22237 21552	3994 5040	646 866	82.74 % 78.49 %	14.86 % 18.36 %	2.40 % 3.15 %
Finance	26837 26977	20387 19463	5592 6451	858 1063	75.97 % 72.15 %	20.84 % 23.91 %	3.20 % 3.94 %
Health	27305 27220	20999 19844	5489 6377	817 999	76.91 % 72.90 %	20.10 % 23.43 %	2.99 % 3.67 %
Pets	27171 26335	22150 20530	4261 4884	760 921	81.52 % 77.96 %	15.68 % 18.55 %	2.80 % 3.50 %
Sport & Fitness	27142 26574	21304 19857	5022 5720	816 997	78.49 % 74.72 %	18.50 % 21.52 %	3.01 % 3.75 %
Job & Career	26916 26901	20878 19825	5181 5981	857 1095	77.57 % 73.70 %	19.25 % 22.23 %	3.18 % 4.07 %
Dating	27163 27981	20255 19558	6107 7306	801 1117	74.57 % 69.90 %	22.48 % 26.11 %	2.95 % 3.99 %
Other	26997 27023	22060 20989	4203 5102	734 932	81.71 % 77.67 %	15.57 % 18.88 %	2.72 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35622 35265	27034 25391	7466 8458	1122 1416	75.89 % 72.00 %	20.96 % 23.98 %	3.15 % 4.02 %
Outlook Mail	35254 34876	27150 25494	7008 8040	1096 1342	77.01 % 73.10 %	19.88 % 23.05 %	3.11 % 3.85 %
Yahoo Mail	35417 35254	28117 26538	6312 7423	988 1293	79.39 % 75.28 %	17.82 % 21.06 %	2.79 % 3.67 %
AOL Mail	34972 35491	27748 26670	6221 7511	1003 1310	79.34 % 75.15 %	17.79 % 21.16 %	2.87 % 3.69 %
Mail.com	35275 35400	28486 26959	5866 7162	923 1279	80.75 % 76.16 %	16.63 % 20.23 %	2.62 % 3.61 %
Yandex Mail	35353 35166	27498 25974	6757 7855	1098 1337	77.78 % 73.86 %	19.11 % 22.34 %	3.11 % 3.80 %
GMX Mail	34873 35226	27920 26834	6032 7209	921 1183	80.06 % 76.18 %	17.30 % 20.46 %	2.64 % 3.36 %
Zoho Mail	35630 35486	28893 27314	5799 7004	938 1168	81.09 % 76.97 %	16.28 % 19.74 %	2.63 % 3.29 %
ProtonMail	35689 34697	28952 26832	5860 6694	877 1171	81.12 % 77.33 %	16.42 % 19.29 %	2.46 % 3.37 %
Custom Mail	34918 34964	28850 27533	5209 6286	859 1145	82.62 % 78.75 %	14.92 % 17.98 %	2.46 % 3.27 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.