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CampaignMonitor and MailChimp Email Deliverability Comparison

  CampaignMonitor
  MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  304.026
  240.111
  226.835
  56.844
  66.491
  8.278
  10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  74.61 %
  18.62 %
  21.87 %
  2.71 %
  3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  23576
  19074
  18328
  3613
  4500
  540
  748
  82.12 %
  77.74 %
  15.56 %
  19.09 %
  2.32 %
  3.17 %
Elektronics
  23725
  23486
  18817
  17710
  4303
  5001
  605
  775
  79.31 %
  75.41 %
  18.14 %
  21.29 %
  2.55 %
  3.30 %
Entertainment
  23520
  23119
  18475
  17147
  4434
  5104
  611
  868
  78.55 %
  74.17 %
  18.85 %
  22.08 %
  2.60 %
  3.75 %
Cosmetics & Beauty
  23750
  23435
  18565
  17438
  4522
  5163
  663
  834
  78.17 %
  74.41 %
  19.04 %
  22.03 %
  2.79 %
  3.56 %
Food & Drink
  23871
  23284
  19510
  18121
  3787
  4426
  574
  737
  81.73 %
  77.83 %
  15.86 %
  19.01 %
  2.40 %
  3.17 %
Home & Garden
  23219
  23718
  19056
  18429
  3626
  4554
  537
  735
  82.07 %
  77.70 %
  15.62 %
  19.20 %
  2.31 %
  3.10 %
Finance
  23314
  23286
  17508
  16543
  5089
  5826
  717
  917
  75.10 %
  71.04 %
  21.83 %
  25.02 %
  3.08 %
  3.94 %
Health
  23589
  23520
  17880
  16886
  5011
  5788
  698
  846
  75.80 %
  71.79 %
  21.24 %
  24.61 %
  2.96 %
  3.60 %
Pets
  23448
  22786
  18968
  17628
  3851
  4380
  629
  778
  80.89 %
  77.36 %
  16.42 %
  19.22 %
  2.68 %
  3.41 %
Sport & Fitness
  23432
  22941
  18207
  16965
  4541
  5139
  684
  837
  77.70 %
  73.95 %
  19.38 %
  22.40 %
  2.92 %
  3.65 %
Job & Career
  23276
  23240
  17892
  16980
  4669
  5353
  715
  907
  76.87 %
  73.06 %
  20.06 %
  23.03 %
  3.07 %
  3.90 %
Dating
  23415
  24272
  17156
  16672
  5585
  6673
  674
  927
  73.27 %
  68.69 %
  23.85 %
  27.49 %
  2.88 %
  3.82 %
Other
  23447
  23363
  19003
  17988
  3813
  4584
  631
  791
  81.05 %
  76.99 %
  16.26 %
  19.62 %
  2.69 %
  3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  30447
  23144
  21599
  6823
  7655
  943
  1193
  74.88 %
  70.94 %
  22.07 %
  25.14 %
  3.05 %
  3.92 %
Outlook Mail
  30396
  29976
  23150
  21611
  6343
  7214
  903
  1151
  76.16 %
  72.09 %
  20.87 %
  24.07 %
  2.97 %
  3.84 %
Yahoo Mail
  30672
  30468
  24120
  22691
  5711
  6680
  841
  1097
  78.64 %
  74.47 %
  18.62 %
  21.92 %
  2.74 %
  3.60 %
AOL Mail
  30336
  30692
  23874
  22831
  5632
  6758
  830
  1103
  78.70 %
  74.39 %
  18.57 %
  22.02 %
  2.74 %
  3.59 %
Mail.com
  30306
  30597
  24235
  23069
  5287
  6454
  784
  1074
  79.97 %
  75.40 %
  17.45 %
  21.09 %
  2.59 %
  3.51 %
Yandex Mail
  30483
  30476
  23448
  22235
  6095
  7077
  940
  1164
  76.92 %
  72.96 %
  19.99 %
  23.22 %
  3.08 %
  3.82 %
GMX Mail
  30276
  30440
  23956
  22893
  5543
  6547
  777
  1000
  79.13 %
  75.21 %
  18.31 %
  21.51 %
  2.57 %
  3.29 %
Zoho Mail
  30849
  30843
  24785
  23481
  5285
  6369
  779
  993
  80.34 %
  76.13 %
  17.13 %
  20.65 %
  2.53 %
  3.22 %
ProtonMail
  30920
  29997
  24776
  22943
  5390
  6085
  754
  969
  80.13 %
  76.48 %
  17.43 %
  20.29 %
  2.44 %
  3.23 %
Custom Mail
  30085
  30090
  24623
  23482
  4735
  5652
  727
  956
  81.84 %
  78.04 %
  15.74 %
  18.78 %
  2.42 %
  3.18 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.