CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 379.055	303.096 287.481	66.035 77.770	10.791 13.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 75.84 %	17.38 % 20.52 %	2.84 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29314	24154 23099	4226 5250	720 965	83.00 % 78.80 %	14.52 % 17.91 %	2.47 % 3.29 %
Elektronics	29435 29271	23690 22459	4960 5811	785 1001	80.48 % 76.73 %	16.85 % 19.85 %	2.67 % 3.42 %
Entertainment	29495 28861	23538 21765	5165 5978	792 1118	79.80 % 75.41 %	17.51 % 20.71 %	2.69 % 3.87 %
Cosmetics & Beauty	29337 29181	23274 22083	5214 6031	849 1067	79.33 % 75.68 %	17.77 % 20.67 %	2.89 % 3.66 %
Food & Drink	29645 29291	24514 23150	4380 5215	751 926	82.69 % 79.03 %	14.77 % 17.80 %	2.53 % 3.16 %
Home & Garden	28973 29558	24021 23304	4227 5313	725 941	82.91 % 78.84 %	14.59 % 17.97 %	2.50 % 3.18 %
Finance	28900 29047	22056 21071	5904 6811	940 1165	76.32 % 72.54 %	20.43 % 23.45 %	3.25 % 4.01 %
Health	29361 29286	22682 21468	5777 6715	902 1103	77.25 % 73.30 %	19.68 % 22.93 %	3.07 % 3.77 %
Pets	29276 28419	23933 22243	4514 5175	829 1001	81.75 % 78.27 %	15.42 % 18.21 %	2.83 % 3.52 %
Sport & Fitness	29214 28624	23005 21477	5313 6056	896 1091	78.75 % 75.03 %	18.19 % 21.16 %	3.07 % 3.81 %
Job & Career	28943 28962	22528 21429	5489 6335	926 1198	77.84 % 73.99 %	18.96 % 21.87 %	3.20 % 4.14 %
Dating	29197 30136	21910 21235	6412 7681	875 1220	75.04 % 70.46 %	21.96 % 25.49 %	3.00 % 4.05 %
Other	29046 29105	23791 22698	4454 5399	801 1008	81.91 % 77.99 %	15.33 % 18.55 %	2.76 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 37940	29190 27482	7863 8918	1230 1540	76.25 % 72.44 %	20.54 % 23.51 %	3.21 % 4.06 %
Outlook Mail	37891 37546	29311 27563	7393 8490	1187 1493	77.36 % 73.41 %	19.51 % 22.61 %	3.13 % 3.98 %
Yahoo Mail	38099 37973	30329 28699	6678 7853	1092 1421	79.61 % 75.58 %	17.53 % 20.68 %	2.87 % 3.74 %
AOL Mail	37627 38252	29941 28888	6585 7948	1101 1416	79.57 % 75.52 %	17.50 % 20.78 %	2.93 % 3.70 %
Mail.com	37917 38064	30705 29113	6209 7561	1003 1390	80.98 % 76.48 %	16.38 % 19.86 %	2.65 % 3.65 %
Yandex Mail	38074 37949	29691 28182	7161 8322	1222 1445	77.98 % 74.26 %	18.81 % 21.93 %	3.21 % 3.81 %
GMX Mail	37600 37939	30211 29060	6360 7585	1029 1294	80.35 % 76.60 %	16.91 % 19.99 %	2.74 % 3.41 %
Zoho Mail	38272 38238	31145 29562	6106 7388	1021 1288	81.38 % 77.31 %	15.95 % 19.32 %	2.67 % 3.37 %
ProtonMail	38583 37409	31438 29090	6177 7052	968 1267	81.48 % 77.76 %	16.01 % 18.85 %	2.51 % 3.39 %
Custom Mail	37576 37745	31135 29842	5503 6653	938 1250	82.86 % 79.06 %	14.64 % 17.63 %	2.50 % 3.31 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.