CampaignMonitor and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.603
113.699
|
78.121
73.351
|
33.696
37.530
|
1.786
2.818
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.77 %
64.51 %
|
29.66 %
33.01 %
|
1.57 %
2.48 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8502
9040
|
6246
6246
|
2121
2567
|
135
227
|
73.47 %
69.09 %
|
24.95 %
28.40 %
|
1.59 %
2.51 %
|
Elektronics |
8795
8579
|
6016
5500
|
2642
2870
|
137
209
|
68.40 %
64.11 %
|
30.04 %
33.45 %
|
1.56 %
2.44 %
|
Entertainment |
8832
8750
|
6046
5641
|
2649
2897
|
137
212
|
68.46 %
64.47 %
|
29.99 %
33.11 %
|
1.55 %
2.42 %
|
Cosmetics & Beauty |
9038
8651
|
6161
5529
|
2734
2900
|
143
222
|
68.17 %
63.91 %
|
30.25 %
33.52 %
|
1.58 %
2.57 %
|
Food & Drink |
9036
8778
|
6614
6055
|
2274
2505
|
148
218
|
73.20 %
68.98 %
|
25.17 %
28.54 %
|
1.64 %
2.48 %
|
Home & Garden |
8569
9084
|
6305
6248
|
2138
2618
|
126
218
|
73.58 %
68.78 %
|
24.95 %
28.82 %
|
1.47 %
2.40 %
|
Finance |
8560
8573
|
5420
5087
|
3000
3275
|
140
211
|
63.32 %
59.34 %
|
35.05 %
38.20 %
|
1.64 %
2.46 %
|
Health |
8793
8854
|
5595
5228
|
3064
3405
|
134
221
|
63.63 %
59.05 %
|
34.85 %
38.46 %
|
1.52 %
2.50 %
|
Pets |
8853
8262
|
6486
5741
|
2229
2313
|
138
208
|
73.26 %
69.49 %
|
25.18 %
28.00 %
|
1.56 %
2.52 %
|
Sport & Fitness |
8647
8402
|
5916
5424
|
2589
2773
|
142
205
|
68.42 %
64.56 %
|
29.94 %
33.00 %
|
1.64 %
2.44 %
|
Job & Career |
8610
8454
|
5889
5447
|
2588
2798
|
133
209
|
68.40 %
64.43 %
|
30.06 %
33.10 %
|
1.54 %
2.47 %
|
Dating |
8788
9520
|
5131
5164
|
3522
4118
|
135
238
|
58.39 %
54.24 %
|
40.08 %
43.26 %
|
1.54 %
2.50 %
|
Other |
8580
8752
|
6296
6041
|
2146
2491
|
138
220
|
73.38 %
69.02 %
|
25.01 %
28.46 %
|
1.61 %
2.51 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11719
11338
|
7358
6635
|
4176
4414
|
185
289
|
62.79 %
58.52 %
|
35.63 %
38.93 %
|
1.58 %
2.55 %
|
Outlook Mail |
11016
10836
|
7169
6595
|
3669
3978
|
178
263
|
65.08 %
60.86 %
|
33.31 %
36.71 %
|
1.62 %
2.43 %
|
Yahoo Mail |
11498
11496
|
8064
7544
|
3248
3658
|
186
294
|
70.13 %
65.62 %
|
28.25 %
31.82 %
|
1.62 %
2.56 %
|
AOL Mail |
11412
11861
|
8021
7835
|
3209
3735
|
182
291
|
70.29 %
66.06 %
|
28.12 %
31.49 %
|
1.59 %
2.45 %
|
Mail.com |
11081
11790
|
7871
7852
|
3026
3649
|
184
289
|
71.03 %
66.60 %
|
27.31 %
30.95 %
|
1.66 %
2.45 %
|
Yandex Mail |
11393
11314
|
7774
7222
|
3450
3813
|
169
279
|
68.23 %
63.83 %
|
30.28 %
33.70 %
|
1.48 %
2.47 %
|
GMX Mail |
11022
11264
|
7390
7098
|
3462
3884
|
170
282
|
67.05 %
63.01 %
|
31.41 %
34.48 %
|
1.54 %
2.50 %
|
Zoho Mail |
11743
11906
|
8353
7897
|
3210
3715
|
180
294
|
71.13 %
66.33 %
|
27.34 %
31.20 %
|
1.53 %
2.47 %
|
ProtonMail |
11742
10882
|
8110
7054
|
3448
3562
|
184
266
|
69.07 %
64.82 %
|
29.36 %
32.73 %
|
1.57 %
2.44 %
|
Custom Mail |
10977
11012
|
8011
7619
|
2798
3122
|
168
271
|
72.98 %
69.19 %
|
25.49 %
28.35 %
|
1.53 %
2.46 %
|
Compare CampaignMonitor with other providers
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