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CampaignMonitor and MailChimp Email Deliverability Comparison

  CampaignMonitor
  MailChimp

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  113.699
  78.121
  73.351
  33.696
  37.530
  1.786
  2.818

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  64.51 %
  29.66 %
  33.01 %
  1.57 %
  2.48 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  9040
  6246
  6246
  2121
  2567
  135
  227
  73.47 %
  69.09 %
  24.95 %
  28.40 %
  1.59 %
  2.51 %
Elektronics
  8795
  8579
  6016
  5500
  2642
  2870
  137
  209
  68.40 %
  64.11 %
  30.04 %
  33.45 %
  1.56 %
  2.44 %
Entertainment
  8832
  8750
  6046
  5641
  2649
  2897
  137
  212
  68.46 %
  64.47 %
  29.99 %
  33.11 %
  1.55 %
  2.42 %
Cosmetics & Beauty
  9038
  8651
  6161
  5529
  2734
  2900
  143
  222
  68.17 %
  63.91 %
  30.25 %
  33.52 %
  1.58 %
  2.57 %
Food & Drink
  9036
  8778
  6614
  6055
  2274
  2505
  148
  218
  73.20 %
  68.98 %
  25.17 %
  28.54 %
  1.64 %
  2.48 %
Home & Garden
  8569
  9084
  6305
  6248
  2138
  2618
  126
  218
  73.58 %
  68.78 %
  24.95 %
  28.82 %
  1.47 %
  2.40 %
Finance
  8560
  8573
  5420
  5087
  3000
  3275
  140
  211
  63.32 %
  59.34 %
  35.05 %
  38.20 %
  1.64 %
  2.46 %
Health
  8793
  8854
  5595
  5228
  3064
  3405
  134
  221
  63.63 %
  59.05 %
  34.85 %
  38.46 %
  1.52 %
  2.50 %
Pets
  8853
  8262
  6486
  5741
  2229
  2313
  138
  208
  73.26 %
  69.49 %
  25.18 %
  28.00 %
  1.56 %
  2.52 %
Sport & Fitness
  8647
  8402
  5916
  5424
  2589
  2773
  142
  205
  68.42 %
  64.56 %
  29.94 %
  33.00 %
  1.64 %
  2.44 %
Job & Career
  8610
  8454
  5889
  5447
  2588
  2798
  133
  209
  68.40 %
  64.43 %
  30.06 %
  33.10 %
  1.54 %
  2.47 %
Dating
  8788
  9520
  5131
  5164
  3522
  4118
  135
  238
  58.39 %
  54.24 %
  40.08 %
  43.26 %
  1.54 %
  2.50 %
Other
  8580
  8752
  6296
  6041
  2146
  2491
  138
  220
  73.38 %
  69.02 %
  25.01 %
  28.46 %
  1.61 %
  2.51 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  11338
  7358
  6635
  4176
  4414
  185
  289
  62.79 %
  58.52 %
  35.63 %
  38.93 %
  1.58 %
  2.55 %
Outlook Mail
  11016
  10836
  7169
  6595
  3669
  3978
  178
  263
  65.08 %
  60.86 %
  33.31 %
  36.71 %
  1.62 %
  2.43 %
Yahoo Mail
  11498
  11496
  8064
  7544
  3248
  3658
  186
  294
  70.13 %
  65.62 %
  28.25 %
  31.82 %
  1.62 %
  2.56 %
AOL Mail
  11412
  11861
  8021
  7835
  3209
  3735
  182
  291
  70.29 %
  66.06 %
  28.12 %
  31.49 %
  1.59 %
  2.45 %
Mail.com
  11081
  11790
  7871
  7852
  3026
  3649
  184
  289
  71.03 %
  66.60 %
  27.31 %
  30.95 %
  1.66 %
  2.45 %
Yandex Mail
  11393
  11314
  7774
  7222
  3450
  3813
  169
  279
  68.23 %
  63.83 %
  30.28 %
  33.70 %
  1.48 %
  2.47 %
GMX Mail
  11022
  11264
  7390
  7098
  3462
  3884
  170
  282
  67.05 %
  63.01 %
  31.41 %
  34.48 %
  1.54 %
  2.50 %
Zoho Mail
  11743
  11906
  8353
  7897
  3210
  3715
  180
  294
  71.13 %
  66.33 %
  27.34 %
  31.20 %
  1.53 %
  2.47 %
ProtonMail
  11742
  10882
  8110
  7054
  3448
  3562
  184
  266
  69.07 %
  64.82 %
  29.36 %
  32.73 %
  1.57 %
  2.44 %
Custom Mail
  10977
  11012
  8011
  7619
  2798
  3122
  168
  271
  72.98 %
  69.19 %
  25.49 %
  28.35 %
  1.53 %
  2.46 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.