CampaignMonitor and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 181.683	135.989 128.208	42.048 47.850	4.064 5.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 70.57 %	23.09 % 26.34 %	2.23 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 14247	10819 10559	2668 3263	276 425	78.61 % 74.11 %	19.39 % 22.90 %	2.01 % 2.98 %
Elektronics	14092 13776	10544 9768	3237 3600	311 408	74.82 % 70.91 %	22.97 % 26.13 %	2.21 % 2.96 %
Entertainment	14050 13878	10477 9757	3280 3684	293 437	74.57 % 70.31 %	23.35 % 26.55 %	2.09 % 3.15 %
Cosmetics & Beauty	14243 14024	10547 9844	3369 3718	327 462	74.05 % 70.19 %	23.65 % 26.51 %	2.30 % 3.29 %
Food & Drink	14421 13949	11294 10338	2831 3199	296 412	78.32 % 74.11 %	19.63 % 22.93 %	2.05 % 2.95 %
Home & Garden	13927 14318	10966 10625	2691 3307	270 386	78.74 % 74.21 %	19.32 % 23.10 %	1.94 % 2.70 %
Finance	13845 13844	9753 9172	3754 4193	338 479	70.44 % 66.25 %	27.11 % 30.29 %	2.44 % 3.46 %
Health	14042 14168	9922 9479	3775 4262	345 427	70.66 % 66.90 %	26.88 % 30.08 %	2.46 % 3.01 %
Pets	13993 13394	10884 9957	2797 3040	312 397	77.78 % 74.34 %	19.99 % 22.70 %	2.23 % 2.96 %
Sport & Fitness	13917 13596	10290 9528	3286 3613	341 455	73.94 % 70.08 %	23.61 % 26.57 %	2.45 % 3.35 %
Job & Career	13792 13658	10128 9523	3328 3693	336 442	73.43 % 69.72 %	24.13 % 27.04 %	2.44 % 3.24 %
Dating	14031 14822	9436 9331	4273 5030	322 461	67.25 % 62.95 %	30.45 % 33.94 %	2.29 % 3.11 %
Other	13985 14009	10929 10327	2759 3248	297 434	78.15 % 73.72 %	19.73 % 23.19 %	2.12 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18133	13032 11976	5133 5553	436 604	70.06 % 66.05 %	27.60 % 30.62 %	2.34 % 3.33 %
Outlook Mail	17957 17684	12927 11983	4628 5129	402 572	71.99 % 67.76 %	25.77 % 29.00 %	2.24 % 3.23 %
Yahoo Mail	18328 18370	13761 13032	4143 4755	424 583	75.08 % 70.94 %	22.60 % 25.88 %	2.31 % 3.17 %
AOL Mail	18261 18520	13757 13148	4086 4803	418 569	75.34 % 70.99 %	22.38 % 25.93 %	2.29 % 3.07 %
Mail.com	17980 18514	13735 13272	3838 4654	407 588	76.39 % 71.69 %	21.35 % 25.14 %	2.26 % 3.18 %
Yandex Mail	18247 18231	13396 12639	4407 4987	444 605	73.41 % 69.33 %	24.15 % 27.35 %	2.43 % 3.32 %
GMX Mail	17900 18156	13288 12782	4218 4839	394 535	74.23 % 70.40 %	23.56 % 26.65 %	2.20 % 2.95 %
Zoho Mail	18531 18608	14185 13416	3960 4654	386 538	76.55 % 72.10 %	21.37 % 25.01 %	2.08 % 2.89 %
ProtonMail	18598 17706	14051 12719	4151 4464	396 523	75.55 % 71.83 %	22.32 % 25.21 %	2.13 % 2.95 %
Custom Mail	17698 17761	13857 13241	3484 4012	357 508	78.30 % 74.55 %	19.69 % 22.59 %	2.02 % 2.86 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.