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CampaignMonitor and Newsletter2Go Email Deliverability Comparison

  CampaignMonitor
  Newsletter2Go

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  346.117
  40.838
  274.770
  28.449
  61.743
  11.943
  9.604
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.39 %
  69.66 %
  17.84 %
  29.24 %
  2.77 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26466
  3108
  21894
  2310
  3940
  763
  632
  35
  82.73 %
  74.32 %
  14.89 %
  24.55 %
  2.39 %
  1.13 %
Elektronics
  26824
  3168
  21483
  2203
  4646
  930
  695
  35
  80.09 %
  69.54 %
  17.32 %
  29.36 %
  2.59 %
  1.10 %
Entertainment
  26786
  3097
  21263
  2149
  4826
  920
  697
  28
  79.38 %
  69.39 %
  18.02 %
  29.71 %
  2.60 %
  0.90 %
Cosmetics & Beauty
  26808
  3104
  21162
  2138
  4884
  928
  762
  38
  78.94 %
  68.88 %
  18.22 %
  29.90 %
  2.84 %
  1.22 %
Food & Drink
  27018
  2988
  22240
  2221
  4100
  729
  678
  38
  82.32 %
  74.33 %
  15.18 %
  24.40 %
  2.51 %
  1.27 %
Home & Garden
  26332
  3198
  21759
  2374
  3943
  790
  630
  34
  82.63 %
  74.23 %
  14.97 %
  24.70 %
  2.39 %
  1.06 %
Finance
  26358
  3213
  19999
  2065
  5526
  1111
  833
  37
  75.87 %
  64.27 %
  20.97 %
  34.58 %
  3.16 %
  1.15 %
Health
  26759
  3194
  20537
  2052
  5422
  1109
  800
  33
  76.75 %
  64.25 %
  20.26 %
  34.72 %
  2.99 %
  1.03 %
Pets
  26606
  3075
  21664
  2277
  4200
  768
  742
  30
  81.43 %
  74.05 %
  15.79 %
  24.98 %
  2.79 %
  0.98 %
Sport & Fitness
  26617
  3244
  20865
  2247
  4957
  961
  795
  36
  78.39 %
  69.27 %
  18.62 %
  29.62 %
  2.99 %
  1.11 %
Job & Career
  26402
  3038
  20454
  2106
  5112
  898
  836
  34
  77.47 %
  69.32 %
  19.36 %
  29.56 %
  3.17 %
  1.12 %
Dating
  26644
  3120
  19822
  1854
  6037
  1226
  785
  40
  74.40 %
  59.42 %
  22.66 %
  39.29 %
  2.95 %
  1.28 %
Other
  26497
  3291
  21628
  2453
  4150
  810
  719
  28
  81.62 %
  74.54 %
  15.66 %
  24.61 %
  2.71 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  34895
  3918
  26434
  2512
  7369
  1366
  1092
  40
  75.75 %
  64.11 %
  21.12 %
  34.86 %
  3.13 %
  1.02 %
Outlook Mail
  34534
  4078
  26556
  2660
  6914
  1375
  1064
  43
  76.90 %
  65.23 %
  20.02 %
  33.72 %
  3.08 %
  1.05 %
Yahoo Mail
  34757
  4200
  27557
  2966
  6232
  1187
  968
  47
  79.28 %
  70.62 %
  17.93 %
  28.26 %
  2.79 %
  1.12 %
AOL Mail
  34299
  4366
  27187
  3106
  6137
  1213
  975
  47
  79.26 %
  71.14 %
  17.89 %
  27.78 %
  2.84 %
  1.08 %
Mail.com
  34608
  4218
  27913
  3033
  5791
  1137
  904
  48
  80.65 %
  71.91 %
  16.73 %
  26.96 %
  2.61 %
  1.14 %
Yandex Mail
  34670
  4051
  26922
  2782
  6669
  1223
  1079
  46
  77.65 %
  68.67 %
  19.24 %
  30.19 %
  3.11 %
  1.14 %
GMX Mail
  34202
  4002
  27338
  2712
  5963
  1243
  901
  47
  79.93 %
  67.77 %
  17.43 %
  31.06 %
  2.63 %
  1.17 %
Zoho Mail
  34920
  3898
  28275
  2817
  5728
  1038
  917
  43
  80.97 %
  72.27 %
  16.40 %
  26.63 %
  2.63 %
  1.10 %
ProtonMail
  35022
  3953
  28361
  2797
  5799
  1112
  862
  44
  80.98 %
  70.76 %
  16.56 %
  28.13 %
  2.46 %
  1.11 %
Custom Mail
  34210
  4154
  28227
  3064
  5141
  1049
  842
  41
  82.51 %
  73.76 %
  15.03 %
  25.25 %
  2.46 %
  0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.