CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 114.479	78.121 78.821	33.696 34.314	1.786 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats CampaignMonitor in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 68.85 %	29.66 % 29.97 %	1.57 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 8674	6246 6362	2121 2209	135 103	73.47 % 73.35 %	24.95 % 25.47 %	1.59 % 1.19 %
Elektronics	8795 8946	6016 6117	2642 2719	137 110	68.40 % 68.38 %	30.04 % 30.39 %	1.56 % 1.23 %
Entertainment	8832 8851	6046 6073	2649 2688	137 90	68.46 % 68.61 %	29.99 % 30.37 %	1.55 % 1.02 %
Cosmetics & Beauty	9038 8970	6161 6123	2734 2735	143 112	68.17 % 68.26 %	30.25 % 30.49 %	1.58 % 1.25 %
Food & Drink	9036 8427	6614 6199	2274 2125	148 103	73.20 % 73.56 %	25.17 % 25.22 %	1.64 % 1.22 %
Home & Garden	8569 8619	6305 6334	2138 2179	126 106	73.58 % 73.49 %	24.95 % 25.28 %	1.47 % 1.23 %
Finance	8560 8937	5420 5677	3000 3153	140 107	63.32 % 63.52 %	35.05 % 35.28 %	1.64 % 1.20 %
Health	8793 8684	5595 5533	3064 3053	134 98	63.63 % 63.71 %	34.85 % 35.16 %	1.52 % 1.13 %
Pets	8853 8947	6486 6562	2229 2286	138 99	73.26 % 73.34 %	25.18 % 25.55 %	1.56 % 1.11 %
Sport & Fitness	8647 8859	5916 6058	2589 2694	142 107	68.42 % 68.38 %	29.94 % 30.41 %	1.64 % 1.21 %
Job & Career	8610 8870	5889 6087	2588 2680	133 103	68.40 % 68.62 %	30.06 % 30.21 %	1.54 % 1.16 %
Dating	8788 8755	5131 5127	3522 3522	135 106	58.39 % 58.56 %	40.08 % 40.23 %	1.54 % 1.21 %
Other	8580 8940	6296 6569	2146 2271	138 100	73.38 % 73.48 %	25.01 % 25.40 %	1.61 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 11036	7358 6954	4176 3959	185 123	62.79 % 63.01 %	35.63 % 35.87 %	1.58 % 1.11 %
Outlook Mail	11016 11406	7169 7404	3669 3869	178 133	65.08 % 64.91 %	33.31 % 33.92 %	1.62 % 1.17 %
Yahoo Mail	11498 11765	8064 8231	3248 3386	186 148	70.13 % 69.96 %	28.25 % 28.78 %	1.62 % 1.26 %
AOL Mail	11412 11776	8021 8261	3209 3375	182 140	70.29 % 70.15 %	28.12 % 28.66 %	1.59 % 1.19 %
Mail.com	11081 11594	7871 8262	3026 3201	184 131	71.03 % 71.26 %	27.31 % 27.61 %	1.66 % 1.13 %
Yandex Mail	11393 11220	7774 7661	3450 3434	169 125	68.23 % 68.28 %	30.28 % 30.61 %	1.48 % 1.11 %
GMX Mail	11022 11245	7390 7531	3462 3581	170 133	67.05 % 66.97 %	31.41 % 31.85 %	1.54 % 1.18 %
Zoho Mail	11743 11287	8353 8040	3210 3117	180 130	71.13 % 71.23 %	27.34 % 27.62 %	1.53 % 1.15 %
ProtonMail	11742 11618	8110 8071	3448 3408	184 139	69.07 % 69.47 %	29.36 % 29.33 %	1.57 % 1.20 %
Custom Mail	10977 11532	8011 8406	2798 2984	168 142	72.98 % 72.89 %	25.49 % 25.88 %	1.53 % 1.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.