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CampaignMonitor and Newsletter2Go Email Deliverability Comparison

  CampaignMonitor
  Newsletter2Go

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  40.838
  170.448
  28.449
  46.967
  11.943
  5.499
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  69.66 %
  21.07 %
  29.24 %
  2.47 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  3108
  13525
  2310
  2977
  763
  359
  35
  80.21 %
  74.32 %
  17.66 %
  24.55 %
  2.13 %
  1.13 %
Elektronics
  17340
  3168
  13309
  2203
  3600
  930
  431
  35
  76.75 %
  69.54 %
  20.76 %
  29.36 %
  2.49 %
  1.10 %
Entertainment
  17152
  3097
  13093
  2149
  3656
  920
  403
  28
  76.34 %
  69.39 %
  21.32 %
  29.71 %
  2.35 %
  0.90 %
Cosmetics & Beauty
  17403
  3104
  13217
  2138
  3753
  928
  433
  38
  75.95 %
  68.88 %
  21.57 %
  29.90 %
  2.49 %
  1.22 %
Food & Drink
  17588
  2988
  14042
  2221
  3151
  729
  395
  38
  79.84 %
  74.33 %
  17.92 %
  24.40 %
  2.25 %
  1.27 %
Home & Garden
  17033
  3198
  13662
  2374
  3004
  790
  367
  34
  80.21 %
  74.23 %
  17.64 %
  24.70 %
  2.15 %
  1.06 %
Finance
  16977
  3213
  12299
  2065
  4197
  1111
  481
  37
  72.45 %
  64.27 %
  24.72 %
  34.58 %
  2.83 %
  1.15 %
Health
  17169
  3194
  12528
  2052
  4185
  1109
  456
  33
  72.97 %
  64.25 %
  24.38 %
  34.72 %
  2.66 %
  1.03 %
Pets
  17110
  3075
  13535
  2277
  3150
  768
  425
  30
  79.11 %
  74.05 %
  18.41 %
  24.98 %
  2.48 %
  0.98 %
Sport & Fitness
  17069
  3244
  12911
  2247
  3709
  961
  449
  36
  75.64 %
  69.27 %
  21.73 %
  29.62 %
  2.63 %
  1.11 %
Job & Career
  16912
  3038
  12685
  2106
  3763
  898
  464
  34
  75.01 %
  69.32 %
  22.25 %
  29.56 %
  2.74 %
  1.12 %
Dating
  17204
  3120
  12053
  1854
  4717
  1226
  434
  40
  70.06 %
  59.42 %
  27.42 %
  39.29 %
  2.52 %
  1.28 %
Other
  17096
  3291
  13589
  2453
  3105
  810
  402
  28
  79.49 %
  74.54 %
  18.16 %
  24.61 %
  2.35 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  3918
  16388
  2512
  5695
  1366
  621
  40
  72.18 %
  64.11 %
  25.08 %
  34.86 %
  2.74 %
  1.02 %
Outlook Mail
  22192
  4078
  16389
  2660
  5217
  1375
  586
  43
  73.85 %
  65.23 %
  23.51 %
  33.72 %
  2.64 %
  1.05 %
Yahoo Mail
  22315
  4200
  17120
  2966
  4649
  1187
  546
  47
  76.72 %
  70.62 %
  20.83 %
  28.26 %
  2.45 %
  1.12 %
AOL Mail
  22248
  4366
  17095
  3106
  4599
  1213
  554
  47
  76.84 %
  71.14 %
  20.67 %
  27.78 %
  2.49 %
  1.08 %
Mail.com
  22045
  4218
  17180
  3033
  4322
  1137
  543
  48
  77.93 %
  71.91 %
  19.61 %
  26.96 %
  2.46 %
  1.14 %
Yandex Mail
  22301
  4051
  16731
  2782
  4961
  1223
  609
  46
  75.02 %
  68.67 %
  22.25 %
  30.19 %
  2.73 %
  1.14 %
GMX Mail
  22014
  4002
  16836
  2712
  4660
  1243
  518
  47
  76.48 %
  67.77 %
  21.17 %
  31.06 %
  2.35 %
  1.17 %
Zoho Mail
  22627
  3898
  17709
  2817
  4402
  1038
  516
  43
  78.26 %
  72.27 %
  19.45 %
  26.63 %
  2.28 %
  1.10 %
ProtonMail
  22625
  3953
  17537
  2797
  4562
  1112
  526
  44
  77.51 %
  70.76 %
  20.16 %
  28.13 %
  2.32 %
  1.11 %
Custom Mail
  21843
  4154
  17463
  3064
  3900
  1049
  480
  41
  79.95 %
  73.76 %
  17.85 %
  25.25 %
  2.20 %
  0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.