CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
188.845 40.838	141.620 28.449	42.911 11.943	4.314 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.99 % 69.66 %	22.72 % 29.24 %	2.28 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14272 3108	11257 2310	2722 763	293 35	78.87 % 74.32 %	19.07 % 24.55 %	2.05 % 1.13 %
Elektronics	14666 3168	11028 2203	3304 930	334 35	75.19 % 69.54 %	22.53 % 29.36 %	2.28 % 1.10 %
Entertainment	14530 3097	10875 2149	3341 920	314 28	74.85 % 69.39 %	22.99 % 29.71 %	2.16 % 0.90 %
Cosmetics & Beauty	14778 3104	10998 2138	3435 928	345 38	74.42 % 68.88 %	23.24 % 29.90 %	2.33 % 1.22 %
Food & Drink	14946 2988	11746 2221	2889 729	311 38	78.59 % 74.33 %	19.33 % 24.40 %	2.08 % 1.27 %
Home & Garden	14432 3198	11400 2374	2747 790	285 34	78.99 % 74.23 %	19.03 % 24.70 %	1.97 % 1.06 %
Finance	14331 3213	10145 2065	3824 1111	362 37	70.79 % 64.27 %	26.68 % 34.58 %	2.53 % 1.15 %
Health	14578 3194	10355 2052	3852 1109	371 33	71.03 % 64.25 %	26.42 % 34.72 %	2.54 % 1.03 %
Pets	14488 3075	11299 2277	2858 768	331 30	77.99 % 74.05 %	19.73 % 24.98 %	2.28 % 0.98 %
Sport & Fitness	14439 3244	10724 2247	3361 961	354 36	74.27 % 69.27 %	23.28 % 29.62 %	2.45 % 1.11 %
Job & Career	14313 3038	10549 2106	3405 898	359 34	73.70 % 69.32 %	23.79 % 29.56 %	2.51 % 1.12 %
Dating	14555 3120	9860 1854	4351 1226	344 40	67.74 % 59.42 %	29.89 % 39.29 %	2.36 % 1.28 %
Other	14517 3291	11384 2453	2822 810	311 28	78.42 % 74.54 %	19.44 % 24.61 %	2.14 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	19251 3918	13558 2512	5228 1366	465 40	70.43 % 64.11 %	27.16 % 34.86 %	2.42 % 1.02 %
Outlook Mail	18615 4078	13456 2660	4727 1375	432 43	72.29 % 65.23 %	25.39 % 33.72 %	2.32 % 1.05 %
Yahoo Mail	19018 4200	14341 2966	4237 1187	440 47	75.41 % 70.62 %	22.28 % 28.26 %	2.31 % 1.12 %
AOL Mail	18986 4366	14362 3106	4185 1213	439 47	75.65 % 71.14 %	22.04 % 27.78 %	2.31 % 1.08 %
Mail.com	18645 4218	14288 3033	3923 1137	434 48	76.63 % 71.91 %	21.04 % 26.96 %	2.33 % 1.14 %
Yandex Mail	18957 4051	13974 2782	4507 1223	476 46	73.71 % 68.67 %	23.77 % 30.19 %	2.51 % 1.14 %
GMX Mail	18552 4002	13846 2712	4291 1243	415 47	74.63 % 67.77 %	23.13 % 31.06 %	2.24 % 1.17 %
Zoho Mail	19167 3898	14730 2817	4032 1038	405 43	76.85 % 72.27 %	21.04 % 26.63 %	2.11 % 1.10 %
ProtonMail	19273 3953	14626 2797	4222 1112	425 44	75.89 % 70.76 %	21.91 % 28.13 %	2.21 % 1.11 %
Custom Mail	18381 4154	14439 3064	3559 1049	383 41	78.55 % 73.76 %	19.36 % 25.25 %	2.08 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.