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CampaignMonitor and Newsletter2Go Email Deliverability Comparison

  CampaignMonitor
  Newsletter2Go

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for CampaignMonitor.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  114.479
  78.121
  78.821
  33.696
  34.314
  1.786
  1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats CampaignMonitor in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  68.85 %
  29.66 %
  29.97 %
  1.57 %
  1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  8674
  6246
  6362
  2121
  2209
  135
  103
  73.47 %
  73.35 %
  24.95 %
  25.47 %
  1.59 %
  1.19 %
Elektronics
  8795
  8946
  6016
  6117
  2642
  2719
  137
  110
  68.40 %
  68.38 %
  30.04 %
  30.39 %
  1.56 %
  1.23 %
Entertainment
  8832
  8851
  6046
  6073
  2649
  2688
  137
  90
  68.46 %
  68.61 %
  29.99 %
  30.37 %
  1.55 %
  1.02 %
Cosmetics & Beauty
  9038
  8970
  6161
  6123
  2734
  2735
  143
  112
  68.17 %
  68.26 %
  30.25 %
  30.49 %
  1.58 %
  1.25 %
Food & Drink
  9036
  8427
  6614
  6199
  2274
  2125
  148
  103
  73.20 %
  73.56 %
  25.17 %
  25.22 %
  1.64 %
  1.22 %
Home & Garden
  8569
  8619
  6305
  6334
  2138
  2179
  126
  106
  73.58 %
  73.49 %
  24.95 %
  25.28 %
  1.47 %
  1.23 %
Finance
  8560
  8937
  5420
  5677
  3000
  3153
  140
  107
  63.32 %
  63.52 %
  35.05 %
  35.28 %
  1.64 %
  1.20 %
Health
  8793
  8684
  5595
  5533
  3064
  3053
  134
  98
  63.63 %
  63.71 %
  34.85 %
  35.16 %
  1.52 %
  1.13 %
Pets
  8853
  8947
  6486
  6562
  2229
  2286
  138
  99
  73.26 %
  73.34 %
  25.18 %
  25.55 %
  1.56 %
  1.11 %
Sport & Fitness
  8647
  8859
  5916
  6058
  2589
  2694
  142
  107
  68.42 %
  68.38 %
  29.94 %
  30.41 %
  1.64 %
  1.21 %
Job & Career
  8610
  8870
  5889
  6087
  2588
  2680
  133
  103
  68.40 %
  68.62 %
  30.06 %
  30.21 %
  1.54 %
  1.16 %
Dating
  8788
  8755
  5131
  5127
  3522
  3522
  135
  106
  58.39 %
  58.56 %
  40.08 %
  40.23 %
  1.54 %
  1.21 %
Other
  8580
  8940
  6296
  6569
  2146
  2271
  138
  100
  73.38 %
  73.48 %
  25.01 %
  25.40 %
  1.61 %
  1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than CampaignMonitor.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  11036
  7358
  6954
  4176
  3959
  185
  123
  62.79 %
  63.01 %
  35.63 %
  35.87 %
  1.58 %
  1.11 %
Outlook Mail
  11016
  11406
  7169
  7404
  3669
  3869
  178
  133
  65.08 %
  64.91 %
  33.31 %
  33.92 %
  1.62 %
  1.17 %
Yahoo Mail
  11498
  11765
  8064
  8231
  3248
  3386
  186
  148
  70.13 %
  69.96 %
  28.25 %
  28.78 %
  1.62 %
  1.26 %
AOL Mail
  11412
  11776
  8021
  8261
  3209
  3375
  182
  140
  70.29 %
  70.15 %
  28.12 %
  28.66 %
  1.59 %
  1.19 %
Mail.com
  11081
  11594
  7871
  8262
  3026
  3201
  184
  131
  71.03 %
  71.26 %
  27.31 %
  27.61 %
  1.66 %
  1.13 %
Yandex Mail
  11393
  11220
  7774
  7661
  3450
  3434
  169
  125
  68.23 %
  68.28 %
  30.28 %
  30.61 %
  1.48 %
  1.11 %
GMX Mail
  11022
  11245
  7390
  7531
  3462
  3581
  170
  133
  67.05 %
  66.97 %
  31.41 %
  31.85 %
  1.54 %
  1.18 %
Zoho Mail
  11743
  11287
  8353
  8040
  3210
  3117
  180
  130
  71.13 %
  71.23 %
  27.34 %
  27.62 %
  1.53 %
  1.15 %
ProtonMail
  11742
  11618
  8110
  8071
  3448
  3408
  184
  139
  69.07 %
  69.47 %
  29.36 %
  29.33 %
  1.57 %
  1.20 %
Custom Mail
  10977
  11532
  8011
  8406
  2798
  2984
  168
  142
  72.98 %
  72.89 %
  25.49 %
  25.88 %
  1.53 %
  1.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.