CampaignMonitor and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.576
40.838
|
216.803
28.449
|
53.479
11.943
|
7.294
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.11 %
69.66 %
|
19.27 %
29.24 %
|
2.63 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21075
3108
|
17211
2310
|
3393
763
|
471
35
|
81.67 %
74.32 %
|
16.10 %
24.55 %
|
2.23 %
1.13 %
|
Elektronics |
21556
3168
|
16954
2203
|
4058
930
|
544
35
|
78.65 %
69.54 %
|
18.83 %
29.36 %
|
2.52 %
1.10 %
|
Entertainment |
21410
3097
|
16699
2149
|
4175
920
|
536
28
|
78.00 %
69.39 %
|
19.50 %
29.71 %
|
2.50 %
0.90 %
|
Cosmetics & Beauty |
21636
3104
|
16787
2138
|
4260
928
|
589
38
|
77.59 %
68.88 %
|
19.69 %
29.90 %
|
2.72 %
1.22 %
|
Food & Drink |
21711
2988
|
17639
2221
|
3563
729
|
509
38
|
81.24 %
74.33 %
|
16.41 %
24.40 %
|
2.34 %
1.27 %
|
Home & Garden |
21209
3198
|
17300
2374
|
3426
790
|
483
34
|
81.57 %
74.23 %
|
16.15 %
24.70 %
|
2.28 %
1.06 %
|
Finance |
21192
3213
|
15777
2065
|
4787
1111
|
628
37
|
74.45 %
64.27 %
|
22.59 %
34.58 %
|
2.96 %
1.15 %
|
Health |
21453
3194
|
16104
2052
|
4731
1109
|
618
33
|
75.07 %
64.25 %
|
22.05 %
34.72 %
|
2.88 %
1.03 %
|
Pets |
21214
3075
|
17066
2277
|
3598
768
|
550
30
|
80.45 %
74.05 %
|
16.96 %
24.98 %
|
2.59 %
0.98 %
|
Sport & Fitness |
21345
3244
|
16490
2247
|
4263
961
|
592
36
|
77.25 %
69.27 %
|
19.97 %
29.62 %
|
2.77 %
1.11 %
|
Job & Career |
21119
3038
|
16133
2106
|
4361
898
|
625
34
|
76.39 %
69.32 %
|
20.65 %
29.56 %
|
2.96 %
1.12 %
|
Dating |
21269
3120
|
15405
1854
|
5277
1226
|
587
40
|
72.43 %
59.42 %
|
24.81 %
39.29 %
|
2.76 %
1.28 %
|
Other |
21387
3291
|
17238
2453
|
3587
810
|
562
28
|
80.60 %
74.54 %
|
16.77 %
24.61 %
|
2.63 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28128
3918
|
20863
2512
|
6442
1366
|
823
40
|
74.17 %
64.11 %
|
22.90 %
34.86 %
|
2.93 %
1.02 %
|
Outlook Mail |
27603
4078
|
20868
2660
|
5954
1375
|
781
43
|
75.60 %
65.23 %
|
21.57 %
33.72 %
|
2.83 %
1.05 %
|
Yahoo Mail |
27847
4200
|
21769
2966
|
5346
1187
|
732
47
|
78.17 %
70.62 %
|
19.20 %
28.26 %
|
2.63 %
1.12 %
|
AOL Mail |
27610
4366
|
21602
3106
|
5276
1213
|
732
47
|
78.24 %
71.14 %
|
19.11 %
27.78 %
|
2.65 %
1.08 %
|
Mail.com |
27506
4218
|
21844
3033
|
4955
1137
|
707
48
|
79.42 %
71.91 %
|
18.01 %
26.96 %
|
2.57 %
1.14 %
|
Yandex Mail |
27794
4051
|
21262
2782
|
5714
1223
|
818
46
|
76.50 %
68.67 %
|
20.56 %
30.19 %
|
2.94 %
1.14 %
|
GMX Mail |
27481
4002
|
21548
2712
|
5235
1243
|
698
47
|
78.41 %
67.77 %
|
19.05 %
31.06 %
|
2.54 %
1.17 %
|
Zoho Mail |
28123
3898
|
22447
2817
|
4991
1038
|
685
43
|
79.82 %
72.27 %
|
17.75 %
26.63 %
|
2.44 %
1.10 %
|
ProtonMail |
28147
3953
|
22353
2797
|
5115
1112
|
679
44
|
79.42 %
70.76 %
|
18.17 %
28.13 %
|
2.41 %
1.11 %
|
Custom Mail |
27337
4154
|
22247
3064
|
4451
1049
|
639
41
|
81.38 %
73.76 %
|
16.28 %
25.25 %
|
2.34 %
0.99 %
|
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