CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.494 40.838	193.843 28.449	50.262 11.943	6.389 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.38 % 69.66 %	20.07 % 29.24 %	2.55 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18982 3108	15382 2310	3187 763	413 35	81.03 % 74.32 %	16.79 % 24.55 %	2.18 % 1.13 %
Elektronics	19441 3168	15115 2203	3834 930	492 35	77.75 % 69.54 %	19.72 % 29.36 %	2.53 % 1.10 %
Entertainment	19280 3097	14905 2149	3912 920	463 28	77.31 % 69.39 %	20.29 % 29.71 %	2.40 % 0.90 %
Cosmetics & Beauty	19538 3104	15029 2138	4009 928	500 38	76.92 % 68.88 %	20.52 % 29.90 %	2.56 % 1.22 %
Food & Drink	19734 2988	15906 2221	3367 729	461 38	80.60 % 74.33 %	17.06 % 24.40 %	2.34 % 1.27 %
Home & Garden	19151 3198	15500 2374	3224 790	427 34	80.94 % 74.23 %	16.83 % 24.70 %	2.23 % 1.06 %
Finance	19089 3213	14034 2065	4495 1111	560 37	73.52 % 64.27 %	23.55 % 34.58 %	2.93 % 1.15 %
Health	19325 3194	14323 2052	4461 1109	541 33	74.12 % 64.25 %	23.08 % 34.72 %	2.80 % 1.03 %
Pets	19218 3075	15355 2277	3381 768	482 30	79.90 % 74.05 %	17.59 % 24.98 %	2.51 % 0.98 %
Sport & Fitness	19218 3244	14711 2247	3986 961	521 36	76.55 % 69.27 %	20.74 % 29.62 %	2.71 % 1.11 %
Job & Career	19029 3038	14419 2106	4063 898	547 34	75.77 % 69.32 %	21.35 % 29.56 %	2.87 % 1.12 %
Dating	19315 3120	13801 1854	5006 1226	508 40	71.45 % 59.42 %	25.92 % 39.29 %	2.63 % 1.28 %
Other	19174 3291	15363 2453	3337 810	474 28	80.12 % 74.54 %	17.40 % 24.61 %	2.47 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25438 3918	18649 2512	6072 1366	717 40	73.31 % 64.11 %	23.87 % 34.86 %	2.82 % 1.02 %
Outlook Mail	24859 4078	18596 2660	5580 1375	683 43	74.81 % 65.23 %	22.45 % 33.72 %	2.75 % 1.05 %
Yahoo Mail	25143 4200	19502 2966	5009 1187	632 47	77.56 % 70.62 %	19.92 % 28.26 %	2.51 % 1.12 %
AOL Mail	24979 4366	19395 3106	4942 1213	642 47	77.65 % 71.14 %	19.78 % 27.78 %	2.57 % 1.08 %
Mail.com	24789 4218	19515 3033	4646 1137	628 48	78.72 % 71.91 %	18.74 % 26.96 %	2.53 % 1.14 %
Yandex Mail	25198 4051	19115 2782	5357 1223	726 46	75.86 % 68.67 %	21.26 % 30.19 %	2.88 % 1.14 %
GMX Mail	24746 4002	19186 2712	4945 1243	615 47	77.53 % 67.77 %	19.98 % 31.06 %	2.49 % 1.17 %
Zoho Mail	25299 3898	20024 2817	4688 1038	587 43	79.15 % 72.27 %	18.53 % 26.63 %	2.32 % 1.10 %
ProtonMail	25399 3953	19954 2797	4844 1112	601 44	78.56 % 70.76 %	19.07 % 28.13 %	2.37 % 1.11 %
Custom Mail	24644 4154	19907 3064	4179 1049	558 41	80.78 % 73.76 %	16.96 % 25.25 %	2.26 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.