CampaignMonitor and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
222.914
40.838
|
170.448
28.449
|
46.967
11.943
|
5.499
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
76.46 %
69.66 %
|
21.07 %
29.24 %
|
2.47 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16861
3108
|
13525
2310
|
2977
763
|
359
35
|
80.21 %
74.32 %
|
17.66 %
24.55 %
|
2.13 %
1.13 %
|
Elektronics |
17340
3168
|
13309
2203
|
3600
930
|
431
35
|
76.75 %
69.54 %
|
20.76 %
29.36 %
|
2.49 %
1.10 %
|
Entertainment |
17152
3097
|
13093
2149
|
3656
920
|
403
28
|
76.34 %
69.39 %
|
21.32 %
29.71 %
|
2.35 %
0.90 %
|
Cosmetics & Beauty |
17403
3104
|
13217
2138
|
3753
928
|
433
38
|
75.95 %
68.88 %
|
21.57 %
29.90 %
|
2.49 %
1.22 %
|
Food & Drink |
17588
2988
|
14042
2221
|
3151
729
|
395
38
|
79.84 %
74.33 %
|
17.92 %
24.40 %
|
2.25 %
1.27 %
|
Home & Garden |
17033
3198
|
13662
2374
|
3004
790
|
367
34
|
80.21 %
74.23 %
|
17.64 %
24.70 %
|
2.15 %
1.06 %
|
Finance |
16977
3213
|
12299
2065
|
4197
1111
|
481
37
|
72.45 %
64.27 %
|
24.72 %
34.58 %
|
2.83 %
1.15 %
|
Health |
17169
3194
|
12528
2052
|
4185
1109
|
456
33
|
72.97 %
64.25 %
|
24.38 %
34.72 %
|
2.66 %
1.03 %
|
Pets |
17110
3075
|
13535
2277
|
3150
768
|
425
30
|
79.11 %
74.05 %
|
18.41 %
24.98 %
|
2.48 %
0.98 %
|
Sport & Fitness |
17069
3244
|
12911
2247
|
3709
961
|
449
36
|
75.64 %
69.27 %
|
21.73 %
29.62 %
|
2.63 %
1.11 %
|
Job & Career |
16912
3038
|
12685
2106
|
3763
898
|
464
34
|
75.01 %
69.32 %
|
22.25 %
29.56 %
|
2.74 %
1.12 %
|
Dating |
17204
3120
|
12053
1854
|
4717
1226
|
434
40
|
70.06 %
59.42 %
|
27.42 %
39.29 %
|
2.52 %
1.28 %
|
Other |
17096
3291
|
13589
2453
|
3105
810
|
402
28
|
79.49 %
74.54 %
|
18.16 %
24.61 %
|
2.35 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22704
3918
|
16388
2512
|
5695
1366
|
621
40
|
72.18 %
64.11 %
|
25.08 %
34.86 %
|
2.74 %
1.02 %
|
Outlook Mail |
22192
4078
|
16389
2660
|
5217
1375
|
586
43
|
73.85 %
65.23 %
|
23.51 %
33.72 %
|
2.64 %
1.05 %
|
Yahoo Mail |
22315
4200
|
17120
2966
|
4649
1187
|
546
47
|
76.72 %
70.62 %
|
20.83 %
28.26 %
|
2.45 %
1.12 %
|
AOL Mail |
22248
4366
|
17095
3106
|
4599
1213
|
554
47
|
76.84 %
71.14 %
|
20.67 %
27.78 %
|
2.49 %
1.08 %
|
Mail.com |
22045
4218
|
17180
3033
|
4322
1137
|
543
48
|
77.93 %
71.91 %
|
19.61 %
26.96 %
|
2.46 %
1.14 %
|
Yandex Mail |
22301
4051
|
16731
2782
|
4961
1223
|
609
46
|
75.02 %
68.67 %
|
22.25 %
30.19 %
|
2.73 %
1.14 %
|
GMX Mail |
22014
4002
|
16836
2712
|
4660
1243
|
518
47
|
76.48 %
67.77 %
|
21.17 %
31.06 %
|
2.35 %
1.17 %
|
Zoho Mail |
22627
3898
|
17709
2817
|
4402
1038
|
516
43
|
78.26 %
72.27 %
|
19.45 %
26.63 %
|
2.28 %
1.10 %
|
ProtonMail |
22625
3953
|
17537
2797
|
4562
1112
|
526
44
|
77.51 %
70.76 %
|
20.16 %
28.13 %
|
2.32 %
1.11 %
|
Custom Mail |
21843
4154
|
17463
3064
|
3900
1049
|
480
41
|
79.95 %
73.76 %
|
17.85 %
25.25 %
|
2.20 %
0.99 %
|
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