CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.576 40.838	216.803 28.449	53.479 11.943	7.294 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.11 % 69.66 %	19.27 % 29.24 %	2.63 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21075 3108	17211 2310	3393 763	471 35	81.67 % 74.32 %	16.10 % 24.55 %	2.23 % 1.13 %
Elektronics	21556 3168	16954 2203	4058 930	544 35	78.65 % 69.54 %	18.83 % 29.36 %	2.52 % 1.10 %
Entertainment	21410 3097	16699 2149	4175 920	536 28	78.00 % 69.39 %	19.50 % 29.71 %	2.50 % 0.90 %
Cosmetics & Beauty	21636 3104	16787 2138	4260 928	589 38	77.59 % 68.88 %	19.69 % 29.90 %	2.72 % 1.22 %
Food & Drink	21711 2988	17639 2221	3563 729	509 38	81.24 % 74.33 %	16.41 % 24.40 %	2.34 % 1.27 %
Home & Garden	21209 3198	17300 2374	3426 790	483 34	81.57 % 74.23 %	16.15 % 24.70 %	2.28 % 1.06 %
Finance	21192 3213	15777 2065	4787 1111	628 37	74.45 % 64.27 %	22.59 % 34.58 %	2.96 % 1.15 %
Health	21453 3194	16104 2052	4731 1109	618 33	75.07 % 64.25 %	22.05 % 34.72 %	2.88 % 1.03 %
Pets	21214 3075	17066 2277	3598 768	550 30	80.45 % 74.05 %	16.96 % 24.98 %	2.59 % 0.98 %
Sport & Fitness	21345 3244	16490 2247	4263 961	592 36	77.25 % 69.27 %	19.97 % 29.62 %	2.77 % 1.11 %
Job & Career	21119 3038	16133 2106	4361 898	625 34	76.39 % 69.32 %	20.65 % 29.56 %	2.96 % 1.12 %
Dating	21269 3120	15405 1854	5277 1226	587 40	72.43 % 59.42 %	24.81 % 39.29 %	2.76 % 1.28 %
Other	21387 3291	17238 2453	3587 810	562 28	80.60 % 74.54 %	16.77 % 24.61 %	2.63 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28128 3918	20863 2512	6442 1366	823 40	74.17 % 64.11 %	22.90 % 34.86 %	2.93 % 1.02 %
Outlook Mail	27603 4078	20868 2660	5954 1375	781 43	75.60 % 65.23 %	21.57 % 33.72 %	2.83 % 1.05 %
Yahoo Mail	27847 4200	21769 2966	5346 1187	732 47	78.17 % 70.62 %	19.20 % 28.26 %	2.63 % 1.12 %
AOL Mail	27610 4366	21602 3106	5276 1213	732 47	78.24 % 71.14 %	19.11 % 27.78 %	2.65 % 1.08 %
Mail.com	27506 4218	21844 3033	4955 1137	707 48	79.42 % 71.91 %	18.01 % 26.96 %	2.57 % 1.14 %
Yandex Mail	27794 4051	21262 2782	5714 1223	818 46	76.50 % 68.67 %	20.56 % 30.19 %	2.94 % 1.14 %
GMX Mail	27481 4002	21548 2712	5235 1243	698 47	78.41 % 67.77 %	19.05 % 31.06 %	2.54 % 1.17 %
Zoho Mail	28123 3898	22447 2817	4991 1038	685 43	79.82 % 72.27 %	17.75 % 26.63 %	2.44 % 1.10 %
ProtonMail	28147 3953	22353 2797	5115 1112	679 44	79.42 % 70.76 %	18.17 % 28.13 %	2.41 % 1.11 %
Custom Mail	27337 4154	22247 3064	4451 1049	639 41	81.38 % 73.76 %	16.28 % 25.25 %	2.34 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.