CampaignMonitor and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.117
40.838
|
274.770
28.449
|
61.743
11.943
|
9.604
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.39 %
69.66 %
|
17.84 %
29.24 %
|
2.77 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26466
3108
|
21894
2310
|
3940
763
|
632
35
|
82.73 %
74.32 %
|
14.89 %
24.55 %
|
2.39 %
1.13 %
|
Elektronics |
26824
3168
|
21483
2203
|
4646
930
|
695
35
|
80.09 %
69.54 %
|
17.32 %
29.36 %
|
2.59 %
1.10 %
|
Entertainment |
26786
3097
|
21263
2149
|
4826
920
|
697
28
|
79.38 %
69.39 %
|
18.02 %
29.71 %
|
2.60 %
0.90 %
|
Cosmetics & Beauty |
26808
3104
|
21162
2138
|
4884
928
|
762
38
|
78.94 %
68.88 %
|
18.22 %
29.90 %
|
2.84 %
1.22 %
|
Food & Drink |
27018
2988
|
22240
2221
|
4100
729
|
678
38
|
82.32 %
74.33 %
|
15.18 %
24.40 %
|
2.51 %
1.27 %
|
Home & Garden |
26332
3198
|
21759
2374
|
3943
790
|
630
34
|
82.63 %
74.23 %
|
14.97 %
24.70 %
|
2.39 %
1.06 %
|
Finance |
26358
3213
|
19999
2065
|
5526
1111
|
833
37
|
75.87 %
64.27 %
|
20.97 %
34.58 %
|
3.16 %
1.15 %
|
Health |
26759
3194
|
20537
2052
|
5422
1109
|
800
33
|
76.75 %
64.25 %
|
20.26 %
34.72 %
|
2.99 %
1.03 %
|
Pets |
26606
3075
|
21664
2277
|
4200
768
|
742
30
|
81.43 %
74.05 %
|
15.79 %
24.98 %
|
2.79 %
0.98 %
|
Sport & Fitness |
26617
3244
|
20865
2247
|
4957
961
|
795
36
|
78.39 %
69.27 %
|
18.62 %
29.62 %
|
2.99 %
1.11 %
|
Job & Career |
26402
3038
|
20454
2106
|
5112
898
|
836
34
|
77.47 %
69.32 %
|
19.36 %
29.56 %
|
3.17 %
1.12 %
|
Dating |
26644
3120
|
19822
1854
|
6037
1226
|
785
40
|
74.40 %
59.42 %
|
22.66 %
39.29 %
|
2.95 %
1.28 %
|
Other |
26497
3291
|
21628
2453
|
4150
810
|
719
28
|
81.62 %
74.54 %
|
15.66 %
24.61 %
|
2.71 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34895
3918
|
26434
2512
|
7369
1366
|
1092
40
|
75.75 %
64.11 %
|
21.12 %
34.86 %
|
3.13 %
1.02 %
|
Outlook Mail |
34534
4078
|
26556
2660
|
6914
1375
|
1064
43
|
76.90 %
65.23 %
|
20.02 %
33.72 %
|
3.08 %
1.05 %
|
Yahoo Mail |
34757
4200
|
27557
2966
|
6232
1187
|
968
47
|
79.28 %
70.62 %
|
17.93 %
28.26 %
|
2.79 %
1.12 %
|
AOL Mail |
34299
4366
|
27187
3106
|
6137
1213
|
975
47
|
79.26 %
71.14 %
|
17.89 %
27.78 %
|
2.84 %
1.08 %
|
Mail.com |
34608
4218
|
27913
3033
|
5791
1137
|
904
48
|
80.65 %
71.91 %
|
16.73 %
26.96 %
|
2.61 %
1.14 %
|
Yandex Mail |
34670
4051
|
26922
2782
|
6669
1223
|
1079
46
|
77.65 %
68.67 %
|
19.24 %
30.19 %
|
3.11 %
1.14 %
|
GMX Mail |
34202
4002
|
27338
2712
|
5963
1243
|
901
47
|
79.93 %
67.77 %
|
17.43 %
31.06 %
|
2.63 %
1.17 %
|
Zoho Mail |
34920
3898
|
28275
2817
|
5728
1038
|
917
43
|
80.97 %
72.27 %
|
16.40 %
26.63 %
|
2.63 %
1.10 %
|
ProtonMail |
35022
3953
|
28361
2797
|
5799
1112
|
862
44
|
80.98 %
70.76 %
|
16.56 %
28.13 %
|
2.46 %
1.11 %
|
Custom Mail |
34210
4154
|
28227
3064
|
5141
1049
|
842
41
|
82.51 %
73.76 %
|
15.03 %
25.25 %
|
2.46 %
0.99 %
|
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