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CampaignMonitor and Newsletter2Go Email Deliverability Comparison

  CampaignMonitor
  Newsletter2Go

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  188.845
  40.838
  141.620
  28.449
  42.911
  11.943
  4.314
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.99 %
  69.66 %
  22.72 %
  29.24 %
  2.28 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  14272
  3108
  11257
  2310
  2722
  763
  293
  35
  78.87 %
  74.32 %
  19.07 %
  24.55 %
  2.05 %
  1.13 %
Elektronics
  14666
  3168
  11028
  2203
  3304
  930
  334
  35
  75.19 %
  69.54 %
  22.53 %
  29.36 %
  2.28 %
  1.10 %
Entertainment
  14530
  3097
  10875
  2149
  3341
  920
  314
  28
  74.85 %
  69.39 %
  22.99 %
  29.71 %
  2.16 %
  0.90 %
Cosmetics & Beauty
  14778
  3104
  10998
  2138
  3435
  928
  345
  38
  74.42 %
  68.88 %
  23.24 %
  29.90 %
  2.33 %
  1.22 %
Food & Drink
  14946
  2988
  11746
  2221
  2889
  729
  311
  38
  78.59 %
  74.33 %
  19.33 %
  24.40 %
  2.08 %
  1.27 %
Home & Garden
  14432
  3198
  11400
  2374
  2747
  790
  285
  34
  78.99 %
  74.23 %
  19.03 %
  24.70 %
  1.97 %
  1.06 %
Finance
  14331
  3213
  10145
  2065
  3824
  1111
  362
  37
  70.79 %
  64.27 %
  26.68 %
  34.58 %
  2.53 %
  1.15 %
Health
  14578
  3194
  10355
  2052
  3852
  1109
  371
  33
  71.03 %
  64.25 %
  26.42 %
  34.72 %
  2.54 %
  1.03 %
Pets
  14488
  3075
  11299
  2277
  2858
  768
  331
  30
  77.99 %
  74.05 %
  19.73 %
  24.98 %
  2.28 %
  0.98 %
Sport & Fitness
  14439
  3244
  10724
  2247
  3361
  961
  354
  36
  74.27 %
  69.27 %
  23.28 %
  29.62 %
  2.45 %
  1.11 %
Job & Career
  14313
  3038
  10549
  2106
  3405
  898
  359
  34
  73.70 %
  69.32 %
  23.79 %
  29.56 %
  2.51 %
  1.12 %
Dating
  14555
  3120
  9860
  1854
  4351
  1226
  344
  40
  67.74 %
  59.42 %
  29.89 %
  39.29 %
  2.36 %
  1.28 %
Other
  14517
  3291
  11384
  2453
  2822
  810
  311
  28
  78.42 %
  74.54 %
  19.44 %
  24.61 %
  2.14 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  19251
  3918
  13558
  2512
  5228
  1366
  465
  40
  70.43 %
  64.11 %
  27.16 %
  34.86 %
  2.42 %
  1.02 %
Outlook Mail
  18615
  4078
  13456
  2660
  4727
  1375
  432
  43
  72.29 %
  65.23 %
  25.39 %
  33.72 %
  2.32 %
  1.05 %
Yahoo Mail
  19018
  4200
  14341
  2966
  4237
  1187
  440
  47
  75.41 %
  70.62 %
  22.28 %
  28.26 %
  2.31 %
  1.12 %
AOL Mail
  18986
  4366
  14362
  3106
  4185
  1213
  439
  47
  75.65 %
  71.14 %
  22.04 %
  27.78 %
  2.31 %
  1.08 %
Mail.com
  18645
  4218
  14288
  3033
  3923
  1137
  434
  48
  76.63 %
  71.91 %
  21.04 %
  26.96 %
  2.33 %
  1.14 %
Yandex Mail
  18957
  4051
  13974
  2782
  4507
  1223
  476
  46
  73.71 %
  68.67 %
  23.77 %
  30.19 %
  2.51 %
  1.14 %
GMX Mail
  18552
  4002
  13846
  2712
  4291
  1243
  415
  47
  74.63 %
  67.77 %
  23.13 %
  31.06 %
  2.24 %
  1.17 %
Zoho Mail
  19167
  3898
  14730
  2817
  4032
  1038
  405
  43
  76.85 %
  72.27 %
  21.04 %
  26.63 %
  2.11 %
  1.10 %
ProtonMail
  19273
  3953
  14626
  2797
  4222
  1112
  425
  44
  75.89 %
  70.76 %
  21.91 %
  28.13 %
  2.21 %
  1.11 %
Custom Mail
  18381
  4154
  14439
  3064
  3559
  1049
  383
  41
  78.55 %
  73.76 %
  19.36 %
  25.25 %
  2.08 %
  0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.