CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 40.838	303.096 28.449	66.035 11.943	10.791 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 69.66 %	17.38 % 29.24 %	2.84 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 3108	24154 2310	4226 763	720 35	83.00 % 74.32 %	14.52 % 24.55 %	2.47 % 1.13 %
Elektronics	29435 3168	23690 2203	4960 930	785 35	80.48 % 69.54 %	16.85 % 29.36 %	2.67 % 1.10 %
Entertainment	29495 3097	23538 2149	5165 920	792 28	79.80 % 69.39 %	17.51 % 29.71 %	2.69 % 0.90 %
Cosmetics & Beauty	29337 3104	23274 2138	5214 928	849 38	79.33 % 68.88 %	17.77 % 29.90 %	2.89 % 1.22 %
Food & Drink	29645 2988	24514 2221	4380 729	751 38	82.69 % 74.33 %	14.77 % 24.40 %	2.53 % 1.27 %
Home & Garden	28973 3198	24021 2374	4227 790	725 34	82.91 % 74.23 %	14.59 % 24.70 %	2.50 % 1.06 %
Finance	28900 3213	22056 2065	5904 1111	940 37	76.32 % 64.27 %	20.43 % 34.58 %	3.25 % 1.15 %
Health	29361 3194	22682 2052	5777 1109	902 33	77.25 % 64.25 %	19.68 % 34.72 %	3.07 % 1.03 %
Pets	29276 3075	23933 2277	4514 768	829 30	81.75 % 74.05 %	15.42 % 24.98 %	2.83 % 0.98 %
Sport & Fitness	29214 3244	23005 2247	5313 961	896 36	78.75 % 69.27 %	18.19 % 29.62 %	3.07 % 1.11 %
Job & Career	28943 3038	22528 2106	5489 898	926 34	77.84 % 69.32 %	18.96 % 29.56 %	3.20 % 1.12 %
Dating	29197 3120	21910 1854	6412 1226	875 40	75.04 % 59.42 %	21.96 % 39.29 %	3.00 % 1.28 %
Other	29046 3291	23791 2453	4454 810	801 28	81.91 % 74.54 %	15.33 % 24.61 %	2.76 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 3918	29190 2512	7863 1366	1230 40	76.25 % 64.11 %	20.54 % 34.86 %	3.21 % 1.02 %
Outlook Mail	37891 4078	29311 2660	7393 1375	1187 43	77.36 % 65.23 %	19.51 % 33.72 %	3.13 % 1.05 %
Yahoo Mail	38099 4200	30329 2966	6678 1187	1092 47	79.61 % 70.62 %	17.53 % 28.26 %	2.87 % 1.12 %
AOL Mail	37627 4366	29941 3106	6585 1213	1101 47	79.57 % 71.14 %	17.50 % 27.78 %	2.93 % 1.08 %
Mail.com	37917 4218	30705 3033	6209 1137	1003 48	80.98 % 71.91 %	16.38 % 26.96 %	2.65 % 1.14 %
Yandex Mail	38074 4051	29691 2782	7161 1223	1222 46	77.98 % 68.67 %	18.81 % 30.19 %	3.21 % 1.14 %
GMX Mail	37600 4002	30211 2712	6360 1243	1029 47	80.35 % 67.77 %	16.91 % 31.06 %	2.74 % 1.17 %
Zoho Mail	38272 3898	31145 2817	6106 1038	1021 43	81.38 % 72.27 %	15.95 % 26.63 %	2.67 % 1.10 %
ProtonMail	38583 3953	31438 2797	6177 1112	968 44	81.48 % 70.76 %	16.01 % 28.13 %	2.51 % 1.11 %
Custom Mail	37576 4154	31135 3064	5503 1049	938 41	82.86 % 73.76 %	14.64 % 25.25 %	2.50 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.