CampaignMonitor and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.603
114.479
|
78.121
78.821
|
33.696
34.314
|
1.786
1.344
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats CampaignMonitor in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
68.77 %
68.85 %
|
29.66 %
29.97 %
|
1.57 %
1.17 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
8502
8674
|
6246
6362
|
2121
2209
|
135
103
|
73.47 %
73.35 %
|
24.95 %
25.47 %
|
1.59 %
1.19 %
|
Elektronics |
8795
8946
|
6016
6117
|
2642
2719
|
137
110
|
68.40 %
68.38 %
|
30.04 %
30.39 %
|
1.56 %
1.23 %
|
Entertainment |
8832
8851
|
6046
6073
|
2649
2688
|
137
90
|
68.46 %
68.61 %
|
29.99 %
30.37 %
|
1.55 %
1.02 %
|
Cosmetics & Beauty |
9038
8970
|
6161
6123
|
2734
2735
|
143
112
|
68.17 %
68.26 %
|
30.25 %
30.49 %
|
1.58 %
1.25 %
|
Food & Drink |
9036
8427
|
6614
6199
|
2274
2125
|
148
103
|
73.20 %
73.56 %
|
25.17 %
25.22 %
|
1.64 %
1.22 %
|
Home & Garden |
8569
8619
|
6305
6334
|
2138
2179
|
126
106
|
73.58 %
73.49 %
|
24.95 %
25.28 %
|
1.47 %
1.23 %
|
Finance |
8560
8937
|
5420
5677
|
3000
3153
|
140
107
|
63.32 %
63.52 %
|
35.05 %
35.28 %
|
1.64 %
1.20 %
|
Health |
8793
8684
|
5595
5533
|
3064
3053
|
134
98
|
63.63 %
63.71 %
|
34.85 %
35.16 %
|
1.52 %
1.13 %
|
Pets |
8853
8947
|
6486
6562
|
2229
2286
|
138
99
|
73.26 %
73.34 %
|
25.18 %
25.55 %
|
1.56 %
1.11 %
|
Sport & Fitness |
8647
8859
|
5916
6058
|
2589
2694
|
142
107
|
68.42 %
68.38 %
|
29.94 %
30.41 %
|
1.64 %
1.21 %
|
Job & Career |
8610
8870
|
5889
6087
|
2588
2680
|
133
103
|
68.40 %
68.62 %
|
30.06 %
30.21 %
|
1.54 %
1.16 %
|
Dating |
8788
8755
|
5131
5127
|
3522
3522
|
135
106
|
58.39 %
58.56 %
|
40.08 %
40.23 %
|
1.54 %
1.21 %
|
Other |
8580
8940
|
6296
6569
|
2146
2271
|
138
100
|
73.38 %
73.48 %
|
25.01 %
25.40 %
|
1.61 %
1.12 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11719
11036
|
7358
6954
|
4176
3959
|
185
123
|
62.79 %
63.01 %
|
35.63 %
35.87 %
|
1.58 %
1.11 %
|
Outlook Mail |
11016
11406
|
7169
7404
|
3669
3869
|
178
133
|
65.08 %
64.91 %
|
33.31 %
33.92 %
|
1.62 %
1.17 %
|
Yahoo Mail |
11498
11765
|
8064
8231
|
3248
3386
|
186
148
|
70.13 %
69.96 %
|
28.25 %
28.78 %
|
1.62 %
1.26 %
|
AOL Mail |
11412
11776
|
8021
8261
|
3209
3375
|
182
140
|
70.29 %
70.15 %
|
28.12 %
28.66 %
|
1.59 %
1.19 %
|
Mail.com |
11081
11594
|
7871
8262
|
3026
3201
|
184
131
|
71.03 %
71.26 %
|
27.31 %
27.61 %
|
1.66 %
1.13 %
|
Yandex Mail |
11393
11220
|
7774
7661
|
3450
3434
|
169
125
|
68.23 %
68.28 %
|
30.28 %
30.61 %
|
1.48 %
1.11 %
|
GMX Mail |
11022
11245
|
7390
7531
|
3462
3581
|
170
133
|
67.05 %
66.97 %
|
31.41 %
31.85 %
|
1.54 %
1.18 %
|
Zoho Mail |
11743
11287
|
8353
8040
|
3210
3117
|
180
130
|
71.13 %
71.23 %
|
27.34 %
27.62 %
|
1.53 %
1.15 %
|
ProtonMail |
11742
11618
|
8110
8071
|
3448
3408
|
184
139
|
69.07 %
69.47 %
|
29.36 %
29.33 %
|
1.57 %
1.20 %
|
Custom Mail |
10977
11532
|
8011
8406
|
2798
2984
|
168
142
|
72.98 %
72.89 %
|
25.49 %
25.88 %
|
1.53 %
1.23 %
|
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