CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 40.838	170.448 28.449	46.967 11.943	5.499 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 69.66 %	21.07 % 29.24 %	2.47 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 3108	13525 2310	2977 763	359 35	80.21 % 74.32 %	17.66 % 24.55 %	2.13 % 1.13 %
Elektronics	17340 3168	13309 2203	3600 930	431 35	76.75 % 69.54 %	20.76 % 29.36 %	2.49 % 1.10 %
Entertainment	17152 3097	13093 2149	3656 920	403 28	76.34 % 69.39 %	21.32 % 29.71 %	2.35 % 0.90 %
Cosmetics & Beauty	17403 3104	13217 2138	3753 928	433 38	75.95 % 68.88 %	21.57 % 29.90 %	2.49 % 1.22 %
Food & Drink	17588 2988	14042 2221	3151 729	395 38	79.84 % 74.33 %	17.92 % 24.40 %	2.25 % 1.27 %
Home & Garden	17033 3198	13662 2374	3004 790	367 34	80.21 % 74.23 %	17.64 % 24.70 %	2.15 % 1.06 %
Finance	16977 3213	12299 2065	4197 1111	481 37	72.45 % 64.27 %	24.72 % 34.58 %	2.83 % 1.15 %
Health	17169 3194	12528 2052	4185 1109	456 33	72.97 % 64.25 %	24.38 % 34.72 %	2.66 % 1.03 %
Pets	17110 3075	13535 2277	3150 768	425 30	79.11 % 74.05 %	18.41 % 24.98 %	2.48 % 0.98 %
Sport & Fitness	17069 3244	12911 2247	3709 961	449 36	75.64 % 69.27 %	21.73 % 29.62 %	2.63 % 1.11 %
Job & Career	16912 3038	12685 2106	3763 898	464 34	75.01 % 69.32 %	22.25 % 29.56 %	2.74 % 1.12 %
Dating	17204 3120	12053 1854	4717 1226	434 40	70.06 % 59.42 %	27.42 % 39.29 %	2.52 % 1.28 %
Other	17096 3291	13589 2453	3105 810	402 28	79.49 % 74.54 %	18.16 % 24.61 %	2.35 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 3918	16388 2512	5695 1366	621 40	72.18 % 64.11 %	25.08 % 34.86 %	2.74 % 1.02 %
Outlook Mail	22192 4078	16389 2660	5217 1375	586 43	73.85 % 65.23 %	23.51 % 33.72 %	2.64 % 1.05 %
Yahoo Mail	22315 4200	17120 2966	4649 1187	546 47	76.72 % 70.62 %	20.83 % 28.26 %	2.45 % 1.12 %
AOL Mail	22248 4366	17095 3106	4599 1213	554 47	76.84 % 71.14 %	20.67 % 27.78 %	2.49 % 1.08 %
Mail.com	22045 4218	17180 3033	4322 1137	543 48	77.93 % 71.91 %	19.61 % 26.96 %	2.46 % 1.14 %
Yandex Mail	22301 4051	16731 2782	4961 1223	609 46	75.02 % 68.67 %	22.25 % 30.19 %	2.73 % 1.14 %
GMX Mail	22014 4002	16836 2712	4660 1243	518 47	76.48 % 67.77 %	21.17 % 31.06 %	2.35 % 1.17 %
Zoho Mail	22627 3898	17709 2817	4402 1038	516 43	78.26 % 72.27 %	19.45 % 26.63 %	2.28 % 1.10 %
ProtonMail	22625 3953	17537 2797	4562 1112	526 44	77.51 % 70.76 %	20.16 % 28.13 %	2.32 % 1.11 %
Custom Mail	21843 4154	17463 3064	3900 1049	480 41	79.95 % 73.76 %	17.85 % 25.25 %	2.20 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.