CampaignMonitor and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.240
40.838
|
246.039
28.449
|
57.686
11.943
|
8.515
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.80 %
69.66 %
|
18.47 %
29.24 %
|
2.73 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23775
3108
|
19549
2310
|
3669
763
|
557
35
|
82.23 %
74.32 %
|
15.43 %
24.55 %
|
2.34 %
1.13 %
|
Elektronics |
24257
3168
|
19269
2203
|
4363
930
|
625
35
|
79.44 %
69.54 %
|
17.99 %
29.36 %
|
2.58 %
1.10 %
|
Entertainment |
24094
3097
|
18965
2149
|
4503
920
|
626
28
|
78.71 %
69.39 %
|
18.69 %
29.71 %
|
2.60 %
0.90 %
|
Cosmetics & Beauty |
24292
3104
|
19023
2138
|
4585
928
|
684
38
|
78.31 %
68.88 %
|
18.87 %
29.90 %
|
2.82 %
1.22 %
|
Food & Drink |
24428
2988
|
19998
2221
|
3844
729
|
586
38
|
81.87 %
74.33 %
|
15.74 %
24.40 %
|
2.40 %
1.27 %
|
Home & Garden |
23709
3198
|
19480
2374
|
3676
790
|
553
34
|
82.16 %
74.23 %
|
15.50 %
24.70 %
|
2.33 %
1.06 %
|
Finance |
23833
3213
|
17929
2065
|
5163
1111
|
741
37
|
75.23 %
64.27 %
|
21.66 %
34.58 %
|
3.11 %
1.15 %
|
Health |
24151
3194
|
18349
2052
|
5087
1109
|
715
33
|
75.98 %
64.25 %
|
21.06 %
34.72 %
|
2.96 %
1.03 %
|
Pets |
23973
3075
|
19417
2277
|
3907
768
|
649
30
|
81.00 %
74.05 %
|
16.30 %
24.98 %
|
2.71 %
0.98 %
|
Sport & Fitness |
23973
3244
|
18662
2247
|
4610
961
|
701
36
|
77.85 %
69.27 %
|
19.23 %
29.62 %
|
2.92 %
1.11 %
|
Job & Career |
23822
3038
|
18341
2106
|
4745
898
|
736
34
|
76.99 %
69.32 %
|
19.92 %
29.56 %
|
3.09 %
1.12 %
|
Dating |
23964
3120
|
17604
1854
|
5663
1226
|
697
40
|
73.46 %
59.42 %
|
23.63 %
39.29 %
|
2.91 %
1.28 %
|
Other |
23969
3291
|
19453
2453
|
3871
810
|
645
28
|
81.16 %
74.54 %
|
16.15 %
24.61 %
|
2.69 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31598
3918
|
23712
2512
|
6916
1366
|
970
40
|
75.04 %
64.11 %
|
21.89 %
34.86 %
|
3.07 %
1.02 %
|
Outlook Mail |
31140
4078
|
23750
2660
|
6445
1375
|
945
43
|
76.27 %
65.23 %
|
20.70 %
33.72 %
|
3.03 %
1.05 %
|
Yahoo Mail |
31372
4200
|
24709
2966
|
5802
1187
|
861
47
|
78.76 %
70.62 %
|
18.49 %
28.26 %
|
2.74 %
1.12 %
|
AOL Mail |
31010
4366
|
24428
3106
|
5721
1213
|
861
47
|
78.77 %
71.14 %
|
18.45 %
27.78 %
|
2.78 %
1.08 %
|
Mail.com |
31067
4218
|
24885
3033
|
5377
1137
|
805
48
|
80.10 %
71.91 %
|
17.31 %
26.96 %
|
2.59 %
1.14 %
|
Yandex Mail |
31204
4051
|
24052
2782
|
6195
1223
|
957
46
|
77.08 %
68.67 %
|
19.85 %
30.19 %
|
3.07 %
1.14 %
|
GMX Mail |
30936
4002
|
24522
2712
|
5613
1243
|
801
47
|
79.27 %
67.77 %
|
18.14 %
31.06 %
|
2.59 %
1.17 %
|
Zoho Mail |
31549
3898
|
25384
2817
|
5361
1038
|
804
43
|
80.46 %
72.27 %
|
16.99 %
26.63 %
|
2.55 %
1.10 %
|
ProtonMail |
31584
3953
|
25360
2797
|
5455
1112
|
769
44
|
80.29 %
70.76 %
|
17.27 %
28.13 %
|
2.43 %
1.11 %
|
Custom Mail |
30780
4154
|
25237
3064
|
4801
1049
|
742
41
|
81.99 %
73.76 %
|
15.60 %
25.25 %
|
2.41 %
0.99 %
|
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