CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.117 40.838	274.770 28.449	61.743 11.943	9.604 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.39 % 69.66 %	17.84 % 29.24 %	2.77 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26466 3108	21894 2310	3940 763	632 35	82.73 % 74.32 %	14.89 % 24.55 %	2.39 % 1.13 %
Elektronics	26824 3168	21483 2203	4646 930	695 35	80.09 % 69.54 %	17.32 % 29.36 %	2.59 % 1.10 %
Entertainment	26786 3097	21263 2149	4826 920	697 28	79.38 % 69.39 %	18.02 % 29.71 %	2.60 % 0.90 %
Cosmetics & Beauty	26808 3104	21162 2138	4884 928	762 38	78.94 % 68.88 %	18.22 % 29.90 %	2.84 % 1.22 %
Food & Drink	27018 2988	22240 2221	4100 729	678 38	82.32 % 74.33 %	15.18 % 24.40 %	2.51 % 1.27 %
Home & Garden	26332 3198	21759 2374	3943 790	630 34	82.63 % 74.23 %	14.97 % 24.70 %	2.39 % 1.06 %
Finance	26358 3213	19999 2065	5526 1111	833 37	75.87 % 64.27 %	20.97 % 34.58 %	3.16 % 1.15 %
Health	26759 3194	20537 2052	5422 1109	800 33	76.75 % 64.25 %	20.26 % 34.72 %	2.99 % 1.03 %
Pets	26606 3075	21664 2277	4200 768	742 30	81.43 % 74.05 %	15.79 % 24.98 %	2.79 % 0.98 %
Sport & Fitness	26617 3244	20865 2247	4957 961	795 36	78.39 % 69.27 %	18.62 % 29.62 %	2.99 % 1.11 %
Job & Career	26402 3038	20454 2106	5112 898	836 34	77.47 % 69.32 %	19.36 % 29.56 %	3.17 % 1.12 %
Dating	26644 3120	19822 1854	6037 1226	785 40	74.40 % 59.42 %	22.66 % 39.29 %	2.95 % 1.28 %
Other	26497 3291	21628 2453	4150 810	719 28	81.62 % 74.54 %	15.66 % 24.61 %	2.71 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34895 3918	26434 2512	7369 1366	1092 40	75.75 % 64.11 %	21.12 % 34.86 %	3.13 % 1.02 %
Outlook Mail	34534 4078	26556 2660	6914 1375	1064 43	76.90 % 65.23 %	20.02 % 33.72 %	3.08 % 1.05 %
Yahoo Mail	34757 4200	27557 2966	6232 1187	968 47	79.28 % 70.62 %	17.93 % 28.26 %	2.79 % 1.12 %
AOL Mail	34299 4366	27187 3106	6137 1213	975 47	79.26 % 71.14 %	17.89 % 27.78 %	2.84 % 1.08 %
Mail.com	34608 4218	27913 3033	5791 1137	904 48	80.65 % 71.91 %	16.73 % 26.96 %	2.61 % 1.14 %
Yandex Mail	34670 4051	26922 2782	6669 1223	1079 46	77.65 % 68.67 %	19.24 % 30.19 %	3.11 % 1.14 %
GMX Mail	34202 4002	27338 2712	5963 1243	901 47	79.93 % 67.77 %	17.43 % 31.06 %	2.63 % 1.17 %
Zoho Mail	34920 3898	28275 2817	5728 1038	917 43	80.97 % 72.27 %	16.40 % 26.63 %	2.63 % 1.10 %
ProtonMail	35022 3953	28361 2797	5799 1112	862 44	80.98 % 70.76 %	16.56 % 28.13 %	2.46 % 1.11 %
Custom Mail	34210 4154	28227 3064	5141 1049	842 41	82.51 % 73.76 %	15.03 % 25.25 %	2.46 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.