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CampaignMonitor and Newsletter2Go Email Deliverability Comparison

  CampaignMonitor
  Newsletter2Go

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  40.838
  193.843
  28.449
  50.262
  11.943
  6.389
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  69.66 %
  20.07 %
  29.24 %
  2.55 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  3108
  15382
  2310
  3187
  763
  413
  35
  81.03 %
  74.32 %
  16.79 %
  24.55 %
  2.18 %
  1.13 %
Elektronics
  19441
  3168
  15115
  2203
  3834
  930
  492
  35
  77.75 %
  69.54 %
  19.72 %
  29.36 %
  2.53 %
  1.10 %
Entertainment
  19280
  3097
  14905
  2149
  3912
  920
  463
  28
  77.31 %
  69.39 %
  20.29 %
  29.71 %
  2.40 %
  0.90 %
Cosmetics & Beauty
  19538
  3104
  15029
  2138
  4009
  928
  500
  38
  76.92 %
  68.88 %
  20.52 %
  29.90 %
  2.56 %
  1.22 %
Food & Drink
  19734
  2988
  15906
  2221
  3367
  729
  461
  38
  80.60 %
  74.33 %
  17.06 %
  24.40 %
  2.34 %
  1.27 %
Home & Garden
  19151
  3198
  15500
  2374
  3224
  790
  427
  34
  80.94 %
  74.23 %
  16.83 %
  24.70 %
  2.23 %
  1.06 %
Finance
  19089
  3213
  14034
  2065
  4495
  1111
  560
  37
  73.52 %
  64.27 %
  23.55 %
  34.58 %
  2.93 %
  1.15 %
Health
  19325
  3194
  14323
  2052
  4461
  1109
  541
  33
  74.12 %
  64.25 %
  23.08 %
  34.72 %
  2.80 %
  1.03 %
Pets
  19218
  3075
  15355
  2277
  3381
  768
  482
  30
  79.90 %
  74.05 %
  17.59 %
  24.98 %
  2.51 %
  0.98 %
Sport & Fitness
  19218
  3244
  14711
  2247
  3986
  961
  521
  36
  76.55 %
  69.27 %
  20.74 %
  29.62 %
  2.71 %
  1.11 %
Job & Career
  19029
  3038
  14419
  2106
  4063
  898
  547
  34
  75.77 %
  69.32 %
  21.35 %
  29.56 %
  2.87 %
  1.12 %
Dating
  19315
  3120
  13801
  1854
  5006
  1226
  508
  40
  71.45 %
  59.42 %
  25.92 %
  39.29 %
  2.63 %
  1.28 %
Other
  19174
  3291
  15363
  2453
  3337
  810
  474
  28
  80.12 %
  74.54 %
  17.40 %
  24.61 %
  2.47 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  3918
  18649
  2512
  6072
  1366
  717
  40
  73.31 %
  64.11 %
  23.87 %
  34.86 %
  2.82 %
  1.02 %
Outlook Mail
  24859
  4078
  18596
  2660
  5580
  1375
  683
  43
  74.81 %
  65.23 %
  22.45 %
  33.72 %
  2.75 %
  1.05 %
Yahoo Mail
  25143
  4200
  19502
  2966
  5009
  1187
  632
  47
  77.56 %
  70.62 %
  19.92 %
  28.26 %
  2.51 %
  1.12 %
AOL Mail
  24979
  4366
  19395
  3106
  4942
  1213
  642
  47
  77.65 %
  71.14 %
  19.78 %
  27.78 %
  2.57 %
  1.08 %
Mail.com
  24789
  4218
  19515
  3033
  4646
  1137
  628
  48
  78.72 %
  71.91 %
  18.74 %
  26.96 %
  2.53 %
  1.14 %
Yandex Mail
  25198
  4051
  19115
  2782
  5357
  1223
  726
  46
  75.86 %
  68.67 %
  21.26 %
  30.19 %
  2.88 %
  1.14 %
GMX Mail
  24746
  4002
  19186
  2712
  4945
  1243
  615
  47
  77.53 %
  67.77 %
  19.98 %
  31.06 %
  2.49 %
  1.17 %
Zoho Mail
  25299
  3898
  20024
  2817
  4688
  1038
  587
  43
  79.15 %
  72.27 %
  18.53 %
  26.63 %
  2.32 %
  1.10 %
ProtonMail
  25399
  3953
  19954
  2797
  4844
  1112
  601
  44
  78.56 %
  70.76 %
  19.07 %
  28.13 %
  2.37 %
  1.11 %
Custom Mail
  24644
  4154
  19907
  3064
  4179
  1049
  558
  41
  80.78 %
  73.76 %
  16.96 %
  25.25 %
  2.26 %
  0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.