CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.240 40.838	246.039 28.449	57.686 11.943	8.515 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.80 % 69.66 %	18.47 % 29.24 %	2.73 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23775 3108	19549 2310	3669 763	557 35	82.23 % 74.32 %	15.43 % 24.55 %	2.34 % 1.13 %
Elektronics	24257 3168	19269 2203	4363 930	625 35	79.44 % 69.54 %	17.99 % 29.36 %	2.58 % 1.10 %
Entertainment	24094 3097	18965 2149	4503 920	626 28	78.71 % 69.39 %	18.69 % 29.71 %	2.60 % 0.90 %
Cosmetics & Beauty	24292 3104	19023 2138	4585 928	684 38	78.31 % 68.88 %	18.87 % 29.90 %	2.82 % 1.22 %
Food & Drink	24428 2988	19998 2221	3844 729	586 38	81.87 % 74.33 %	15.74 % 24.40 %	2.40 % 1.27 %
Home & Garden	23709 3198	19480 2374	3676 790	553 34	82.16 % 74.23 %	15.50 % 24.70 %	2.33 % 1.06 %
Finance	23833 3213	17929 2065	5163 1111	741 37	75.23 % 64.27 %	21.66 % 34.58 %	3.11 % 1.15 %
Health	24151 3194	18349 2052	5087 1109	715 33	75.98 % 64.25 %	21.06 % 34.72 %	2.96 % 1.03 %
Pets	23973 3075	19417 2277	3907 768	649 30	81.00 % 74.05 %	16.30 % 24.98 %	2.71 % 0.98 %
Sport & Fitness	23973 3244	18662 2247	4610 961	701 36	77.85 % 69.27 %	19.23 % 29.62 %	2.92 % 1.11 %
Job & Career	23822 3038	18341 2106	4745 898	736 34	76.99 % 69.32 %	19.92 % 29.56 %	3.09 % 1.12 %
Dating	23964 3120	17604 1854	5663 1226	697 40	73.46 % 59.42 %	23.63 % 39.29 %	2.91 % 1.28 %
Other	23969 3291	19453 2453	3871 810	645 28	81.16 % 74.54 %	16.15 % 24.61 %	2.69 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31598 3918	23712 2512	6916 1366	970 40	75.04 % 64.11 %	21.89 % 34.86 %	3.07 % 1.02 %
Outlook Mail	31140 4078	23750 2660	6445 1375	945 43	76.27 % 65.23 %	20.70 % 33.72 %	3.03 % 1.05 %
Yahoo Mail	31372 4200	24709 2966	5802 1187	861 47	78.76 % 70.62 %	18.49 % 28.26 %	2.74 % 1.12 %
AOL Mail	31010 4366	24428 3106	5721 1213	861 47	78.77 % 71.14 %	18.45 % 27.78 %	2.78 % 1.08 %
Mail.com	31067 4218	24885 3033	5377 1137	805 48	80.10 % 71.91 %	17.31 % 26.96 %	2.59 % 1.14 %
Yandex Mail	31204 4051	24052 2782	6195 1223	957 46	77.08 % 68.67 %	19.85 % 30.19 %	3.07 % 1.14 %
GMX Mail	30936 4002	24522 2712	5613 1243	801 47	79.27 % 67.77 %	18.14 % 31.06 %	2.59 % 1.17 %
Zoho Mail	31549 3898	25384 2817	5361 1038	804 43	80.46 % 72.27 %	16.99 % 26.63 %	2.55 % 1.10 %
ProtonMail	31584 3953	25360 2797	5455 1112	769 44	80.29 % 70.76 %	17.27 % 28.13 %	2.43 % 1.11 %
Custom Mail	30780 4154	25237 3064	4801 1049	742 41	81.99 % 73.76 %	15.60 % 25.25 %	2.41 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.