CampaignMonitor and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 40.838	314.469 28.449	67.784 11.943	11.256 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 69.66 %	17.23 % 29.24 %	2.86 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 3108	25052 2310	4333 763	739 35	83.16 % 74.32 %	14.38 % 24.55 %	2.45 % 1.13 %
Elektronics	30471 3168	24558 2203	5087 930	826 35	80.59 % 69.54 %	16.69 % 29.36 %	2.71 % 1.10 %
Entertainment	30527 3097	24393 2149	5300 920	834 28	79.91 % 69.39 %	17.36 % 29.71 %	2.73 % 0.90 %
Cosmetics & Beauty	30366 3104	24139 2138	5345 928	882 38	79.49 % 68.88 %	17.60 % 29.90 %	2.90 % 1.22 %
Food & Drink	30633 2988	25370 2221	4486 729	777 38	82.82 % 74.33 %	14.64 % 24.40 %	2.54 % 1.27 %
Home & Garden	29997 3198	24898 2374	4341 790	758 34	83.00 % 74.23 %	14.47 % 24.70 %	2.53 % 1.06 %
Finance	29907 3213	22877 2065	6057 1111	973 37	76.49 % 64.27 %	20.25 % 34.58 %	3.25 % 1.15 %
Health	30420 3194	23552 2052	5923 1109	945 33	77.42 % 64.25 %	19.47 % 34.72 %	3.11 % 1.03 %
Pets	30369 3075	24861 2277	4647 768	861 30	81.86 % 74.05 %	15.30 % 24.98 %	2.84 % 0.98 %
Sport & Fitness	30331 3244	23924 2247	5469 961	938 36	78.88 % 69.27 %	18.03 % 29.62 %	3.09 % 1.11 %
Job & Career	29992 3038	23385 2106	5644 898	963 34	77.97 % 69.32 %	18.82 % 29.56 %	3.21 % 1.12 %
Dating	30248 3120	22763 1854	6571 1226	914 40	75.25 % 59.42 %	21.72 % 39.29 %	3.02 % 1.28 %
Other	30124 3291	24697 2453	4581 810	846 28	81.98 % 74.54 %	15.21 % 24.61 %	2.81 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 3918	30315 2512	8070 1366	1291 40	76.41 % 64.11 %	20.34 % 34.86 %	3.25 % 1.02 %
Outlook Mail	39212 4078	30383 2660	7586 1375	1243 43	77.48 % 65.23 %	19.35 % 33.72 %	3.17 % 1.05 %
Yahoo Mail	39457 4200	31457 2966	6864 1187	1136 47	79.72 % 70.62 %	17.40 % 28.26 %	2.88 % 1.12 %
AOL Mail	38991 4366	31063 3106	6769 1213	1159 47	79.67 % 71.14 %	17.36 % 27.78 %	2.97 % 1.08 %
Mail.com	39245 4218	31827 3033	6374 1137	1044 48	81.10 % 71.91 %	16.24 % 26.96 %	2.66 % 1.14 %
Yandex Mail	39470 4051	30837 2782	7364 1223	1269 46	78.13 % 68.67 %	18.66 % 30.19 %	3.22 % 1.14 %
GMX Mail	38979 4002	31385 2712	6525 1243	1069 47	80.52 % 67.77 %	16.74 % 31.06 %	2.74 % 1.17 %
Zoho Mail	39622 3898	32304 2817	6260 1038	1058 43	81.53 % 72.27 %	15.80 % 26.63 %	2.67 % 1.10 %
ProtonMail	39949 3953	32612 2797	6327 1112	1010 44	81.63 % 70.76 %	15.84 % 28.13 %	2.53 % 1.11 %
Custom Mail	38908 4154	32286 3064	5645 1049	977 41	82.98 % 73.76 %	14.51 % 25.25 %	2.51 % 0.99 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.