CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.494 251.307	193.843 183.828	50.262 59.684	6.389 7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.38 % 73.15 %	20.07 % 23.75 %	2.55 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18982 19728	15382 15104	3187 4081	413 543	81.03 % 76.56 %	16.79 % 20.69 %	2.18 % 2.75 %
Elektronics	19441 19419	15115 14235	3834 4580	492 604	77.75 % 73.30 %	19.72 % 23.59 %	2.53 % 3.11 %
Entertainment	19280 19862	14905 14476	3912 4789	463 597	77.31 % 72.88 %	20.29 % 24.11 %	2.40 % 3.01 %
Cosmetics & Beauty	19538 18895	15029 13837	4009 4471	500 587	76.92 % 73.23 %	20.52 % 23.66 %	2.56 % 3.11 %
Food & Drink	19734 19209	15906 14679	3367 3971	461 559	80.60 % 76.42 %	17.06 % 20.67 %	2.34 % 2.91 %
Home & Garden	19151 19184	15500 14667	3224 3968	427 549	80.94 % 76.45 %	16.83 % 20.68 %	2.23 % 2.86 %
Finance	19089 19313	14034 13422	4495 5272	560 619	73.52 % 69.50 %	23.55 % 27.30 %	2.93 % 3.21 %
Health	19325 19326	14323 13496	4461 5187	541 643	74.12 % 69.83 %	23.08 % 26.84 %	2.80 % 3.33 %
Pets	19218 19400	15355 14719	3381 4083	482 598	79.90 % 75.87 %	17.59 % 21.05 %	2.51 % 3.08 %
Sport & Fitness	19218 18847	14711 13618	3986 4587	521 642	76.55 % 72.26 %	20.74 % 24.34 %	2.71 % 3.41 %
Job & Career	19029 19073	14419 13657	4063 4788	547 628	75.77 % 71.60 %	21.35 % 25.10 %	2.87 % 3.29 %
Dating	19315 19213	13801 12897	5006 5638	508 678	71.45 % 67.13 %	25.92 % 29.34 %	2.63 % 3.53 %
Other	19174 19838	15363 15021	3337 4269	474 548	80.12 % 75.72 %	17.40 % 21.52 %	2.47 % 2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25438 25832	18649 17873	6072 7110	717 849	73.31 % 69.19 %	23.87 % 27.52 %	2.82 % 3.29 %
Outlook Mail	24859 25406	18596 17915	5580 6668	683 823	74.81 % 70.51 %	22.45 % 26.25 %	2.75 % 3.24 %
Yahoo Mail	25143 24998	19502 18338	5009 5880	632 780	77.56 % 73.36 %	19.92 % 23.52 %	2.51 % 3.12 %
AOL Mail	24979 25050	19395 18341	4942 5886	642 823	77.65 % 73.22 %	19.78 % 23.50 %	2.57 % 3.29 %
Mail.com	24789 24995	19515 18633	4646 5601	628 761	78.72 % 74.55 %	18.74 % 22.41 %	2.53 % 3.04 %
Yandex Mail	25198 25166	19115 18034	5357 6278	726 854	75.86 % 71.66 %	21.26 % 24.95 %	2.88 % 3.39 %
GMX Mail	24746 24919	19186 18238	4945 5948	615 733	77.53 % 73.19 %	19.98 % 23.87 %	2.49 % 2.94 %
Zoho Mail	25299 25029	20024 18845	4688 5474	587 710	79.15 % 75.29 %	18.53 % 21.87 %	2.32 % 2.84 %
ProtonMail	25399 24779	19954 18493	4844 5574	601 712	78.56 % 74.63 %	19.07 % 22.49 %	2.37 % 2.87 %
Custom Mail	24644 25133	19907 19118	4179 5265	558 750	80.78 % 76.07 %	16.96 % 20.95 %	2.26 % 2.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.