CampaignMonitor and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
353.003
353.933
|
280.648
263.915
|
62.530
77.460
|
9.825
12.558
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.50 %
74.57 %
|
17.71 %
21.89 %
|
2.78 %
3.55 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27000
27771
|
22362
21538
|
3993
5334
|
645
899
|
82.82 %
77.56 %
|
14.79 %
19.21 %
|
2.39 %
3.24 %
|
Elektronics |
27330
27297
|
21920
20487
|
4701
5875
|
709
935
|
80.20 %
75.05 %
|
17.20 %
21.52 %
|
2.59 %
3.43 %
|
Entertainment |
27364
27641
|
21754
20539
|
4891
6155
|
719
947
|
79.50 %
74.31 %
|
17.87 %
22.27 %
|
2.63 %
3.43 %
|
Cosmetics & Beauty |
27357
26740
|
21634
19918
|
4949
5834
|
774
988
|
79.08 %
74.49 %
|
18.09 %
21.82 %
|
2.83 %
3.69 %
|
Food & Drink |
27544
26984
|
22708
20918
|
4147
5176
|
689
890
|
82.44 %
77.52 %
|
15.06 %
19.18 %
|
2.50 %
3.30 %
|
Home & Garden |
26877
27074
|
22237
21041
|
3994
5178
|
646
855
|
82.74 %
77.72 %
|
14.86 %
19.13 %
|
2.40 %
3.16 %
|
Finance |
26837
27132
|
20387
19366
|
5592
6785
|
858
981
|
75.97 %
71.38 %
|
20.84 %
25.01 %
|
3.20 %
3.62 %
|
Health |
27305
27250
|
20999
19588
|
5489
6629
|
817
1033
|
76.91 %
71.88 %
|
20.10 %
24.33 %
|
2.99 %
3.79 %
|
Pets |
27171
27348
|
22150
20994
|
4261
5382
|
760
972
|
81.52 %
76.77 %
|
15.68 %
19.68 %
|
2.80 %
3.55 %
|
Sport & Fitness |
27142
26911
|
21304
19773
|
5022
6072
|
816
1066
|
78.49 %
73.48 %
|
18.50 %
22.56 %
|
3.01 %
3.96 %
|
Job & Career |
26916
26927
|
20878
19603
|
5181
6303
|
857
1021
|
77.57 %
72.80 %
|
19.25 %
23.41 %
|
3.18 %
3.79 %
|
Dating |
27163
27263
|
20255
18974
|
6107
7202
|
801
1087
|
74.57 %
69.60 %
|
22.48 %
26.42 %
|
2.95 %
3.99 %
|
Other |
26997
27595
|
22060
21176
|
4203
5535
|
734
884
|
81.71 %
76.74 %
|
15.57 %
20.06 %
|
2.72 %
3.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35622
36178
|
27034
25762
|
7466
9069
|
1122
1347
|
75.89 %
71.21 %
|
20.96 %
25.07 %
|
3.15 %
3.72 %
|
Outlook Mail |
35254
35546
|
27150
25591
|
7008
8598
|
1096
1357
|
77.01 %
71.99 %
|
19.88 %
24.19 %
|
3.11 %
3.82 %
|
Yahoo Mail |
35417
35305
|
28117
26325
|
6312
7729
|
988
1251
|
79.39 %
74.56 %
|
17.82 %
21.89 %
|
2.79 %
3.54 %
|
AOL Mail |
34972
35221
|
27748
26172
|
6221
7736
|
1003
1313
|
79.34 %
74.31 %
|
17.79 %
21.96 %
|
2.87 %
3.73 %
|
Mail.com |
35275
35185
|
28486
26610
|
5866
7335
|
923
1240
|
80.75 %
75.63 %
|
16.63 %
20.85 %
|
2.62 %
3.52 %
|
Yandex Mail |
35353
35562
|
27498
25903
|
6757
8283
|
1098
1376
|
77.78 %
72.84 %
|
19.11 %
23.29 %
|
3.11 %
3.87 %
|
GMX Mail |
34873
35241
|
27920
26430
|
6032
7610
|
921
1201
|
80.06 %
75.00 %
|
17.30 %
21.59 %
|
2.64 %
3.41 %
|
Zoho Mail |
35630
35220
|
28893
26977
|
5799
7106
|
938
1137
|
81.09 %
76.60 %
|
16.28 %
20.18 %
|
2.63 %
3.23 %
|
ProtonMail |
35689
35121
|
28952
26814
|
5860
7157
|
877
1150
|
81.12 %
76.35 %
|
16.42 %
20.38 %
|
2.46 %
3.27 %
|
Custom Mail |
34918
35354
|
28850
27331
|
5209
6837
|
859
1186
|
82.62 %
77.31 %
|
14.92 %
19.34 %
|
2.46 %
3.35 %
|
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