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CampaignMonitor and SendPulse Email Deliverability Comparison

  CampaignMonitor
  SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.233
  305.767
  240.111
  226.301
  56.844
  69.155
  8.278
  10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.66 %
  74.01 %
  18.62 %
  22.62 %
  2.71 %
  3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23227
  24005
  19074
  18513
  3613
  4747
  540
  745
  82.12 %
  77.12 %
  15.56 %
  19.78 %
  2.32 %
  3.10 %
Elektronics
  23725
  23553
  18817
  17511
  4303
  5258
  605
  784
  79.31 %
  74.35 %
  18.14 %
  22.32 %
  2.55 %
  3.33 %
Entertainment
  23520
  23961
  18475
  17679
  4434
  5514
  611
  768
  78.55 %
  73.78 %
  18.85 %
  23.01 %
  2.60 %
  3.21 %
Cosmetics & Beauty
  23750
  23100
  18565
  17103
  4522
  5203
  663
  794
  78.17 %
  74.04 %
  19.04 %
  22.52 %
  2.79 %
  3.44 %
Food & Drink
  23871
  23281
  19510
  17944
  3787
  4604
  574
  733
  81.73 %
  77.08 %
  15.86 %
  19.78 %
  2.40 %
  3.15 %
Home & Garden
  23219
  23446
  19056
  18098
  3626
  4625
  537
  723
  82.07 %
  77.19 %
  15.62 %
  19.73 %
  2.31 %
  3.08 %
Finance
  23314
  23477
  17508
  16575
  5089
  6085
  717
  817
  75.10 %
  70.60 %
  21.83 %
  25.92 %
  3.08 %
  3.48 %
Health
  23589
  23497
  17880
  16713
  5011
  5946
  698
  838
  75.80 %
  71.13 %
  21.24 %
  25.31 %
  2.96 %
  3.57 %
Pets
  23448
  23562
  18968
  17994
  3851
  4776
  629
  792
  80.89 %
  76.37 %
  16.42 %
  20.27 %
  2.68 %
  3.36 %
Sport & Fitness
  23432
  23116
  18207
  16865
  4541
  5376
  684
  875
  77.70 %
  72.96 %
  19.38 %
  23.26 %
  2.92 %
  3.79 %
Job & Career
  23276
  23213
  17892
  16796
  4669
  5584
  715
  833
  76.87 %
  72.36 %
  20.06 %
  24.06 %
  3.07 %
  3.59 %
Dating
  23415
  23517
  17156
  16150
  5585
  6478
  674
  889
  73.27 %
  68.67 %
  23.85 %
  27.55 %
  2.88 %
  3.78 %
Other
  23447
  24039
  19003
  18360
  3813
  4959
  631
  720
  81.05 %
  76.38 %
  16.26 %
  20.63 %
  2.69 %
  3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30910
  31362
  23144
  22081
  6823
  8163
  943
  1118
  74.88 %
  70.41 %
  22.07 %
  26.03 %
  3.05 %
  3.56 %
Outlook Mail
  30396
  30751
  23150
  21972
  6343
  7686
  903
  1093
  76.16 %
  71.45 %
  20.87 %
  24.99 %
  2.97 %
  3.55 %
Yahoo Mail
  30672
  30483
  24120
  22580
  5711
  6867
  841
  1036
  78.64 %
  74.07 %
  18.62 %
  22.53 %
  2.74 %
  3.40 %
AOL Mail
  30336
  30385
  23874
  22444
  5632
  6864
  830
  1077
  78.70 %
  73.87 %
  18.57 %
  22.59 %
  2.74 %
  3.54 %
Mail.com
  30306
  30418
  24235
  22881
  5287
  6532
  784
  1005
  79.97 %
  75.22 %
  17.45 %
  21.47 %
  2.59 %
  3.30 %
Yandex Mail
  30483
  30698
  23448
  22213
  6095
  7353
  940
  1132
  76.92 %
  72.36 %
  19.99 %
  23.95 %
  3.08 %
  3.69 %
GMX Mail
  30276
  30382
  23956
  22586
  5543
  6824
  777
  972
  79.13 %
  74.34 %
  18.31 %
  22.46 %
  2.57 %
  3.20 %
Zoho Mail
  30849
  30424
  24785
  23157
  5285
  6337
  779
  930
  80.34 %
  76.11 %
  17.13 %
  20.83 %
  2.53 %
  3.06 %
ProtonMail
  30920
  30146
  24776
  22798
  5390
  6399
  754
  949
  80.13 %
  75.63 %
  17.43 %
  21.23 %
  2.44 %
  3.15 %
Custom Mail
  30085
  30718
  24623
  23589
  4735
  6130
  727
  999
  81.84 %
  76.79 %
  15.74 %
  19.96 %
  2.42 %
  3.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.