CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.922 381.132	303.096 285.275	66.035 82.062	10.791 13.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.78 % 74.85 %	17.38 % 21.53 %	2.84 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29100 29841	24154 23200	4226 5646	720 995	83.00 % 77.75 %	14.52 % 18.92 %	2.47 % 3.33 %
Elektronics	29435 29337	23690 22089	4960 6204	785 1044	80.48 % 75.29 %	16.85 % 21.15 %	2.67 % 3.56 %
Entertainment	29495 29739	23538 22185	5165 6512	792 1042	79.80 % 74.60 %	17.51 % 21.90 %	2.69 % 3.50 %
Cosmetics & Beauty	29337 28902	23274 21614	5214 6202	849 1086	79.33 % 74.78 %	17.77 % 21.46 %	2.89 % 3.76 %
Food & Drink	29645 29161	24514 22677	4380 5502	751 982	82.69 % 77.76 %	14.77 % 18.87 %	2.53 % 3.37 %
Home & Garden	28973 29238	24021 22785	4227 5505	725 948	82.91 % 77.93 %	14.59 % 18.83 %	2.50 % 3.24 %
Finance	28900 29214	22056 20965	5904 7177	940 1072	76.32 % 71.76 %	20.43 % 24.57 %	3.25 % 3.67 %
Health	29361 29212	22682 21117	5777 6981	902 1114	77.25 % 72.29 %	19.68 % 23.90 %	3.07 % 3.81 %
Pets	29276 29353	23933 22590	4514 5704	829 1059	81.75 % 76.96 %	15.42 % 19.43 %	2.83 % 3.61 %
Sport & Fitness	29214 29093	23005 21452	5313 6467	896 1174	78.75 % 73.74 %	18.19 % 22.23 %	3.07 % 4.04 %
Job & Career	28943 29068	22528 21243	5489 6706	926 1119	77.84 % 73.08 %	18.96 % 23.07 %	3.20 % 3.85 %
Dating	29197 29336	21910 20547	6412 7596	875 1193	75.04 % 70.04 %	21.96 % 25.89 %	3.00 % 4.07 %
Other	29046 29638	23791 22811	4454 5860	801 967	81.91 % 76.97 %	15.33 % 19.77 %	2.76 % 3.26 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38283 38942	29190 27883	7863 9589	1230 1470	76.25 % 71.60 %	20.54 % 24.62 %	3.21 % 3.77 %
Outlook Mail	37891 38169	29311 27589	7393 9079	1187 1501	77.36 % 72.28 %	19.51 % 23.79 %	3.13 % 3.93 %
Yahoo Mail	38099 38071	30329 28487	6678 8222	1092 1362	79.61 % 74.83 %	17.53 % 21.60 %	2.87 % 3.58 %
AOL Mail	37627 37915	29941 28248	6585 8212	1101 1455	79.57 % 74.50 %	17.50 % 21.66 %	2.93 % 3.84 %
Mail.com	37917 37952	30705 28798	6209 7794	1003 1360	80.98 % 75.88 %	16.38 % 20.54 %	2.65 % 3.58 %
Yandex Mail	38074 38358	29691 28061	7161 8812	1222 1485	77.98 % 73.16 %	18.81 % 22.97 %	3.21 % 3.87 %
GMX Mail	37600 38008	30211 28640	6360 8039	1029 1329	80.35 % 75.35 %	16.91 % 21.15 %	2.74 % 3.50 %
Zoho Mail	38272 37902	31145 29106	6106 7532	1021 1264	81.38 % 76.79 %	15.95 % 19.87 %	2.67 % 3.33 %
ProtonMail	38583 37775	31438 28959	6177 7550	968 1266	81.48 % 76.66 %	16.01 % 19.99 %	2.51 % 3.35 %
Custom Mail	37576 38040	31135 29504	5503 7233	938 1303	82.86 % 77.56 %	14.64 % 19.01 %	2.50 % 3.43 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.