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CampaignMonitor and SendPulse Email Deliverability Comparison

  CampaignMonitor
  SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.914
  223.981
  170.448
  162.566
  46.967
  54.910
  5.499
  6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  76.46 %
  72.58 %
  21.07 %
  24.52 %
  2.47 %
  2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16861
  17606
  13525
  13398
  2977
  3756
  359
  452
  80.21 %
  76.10 %
  17.66 %
  21.33 %
  2.13 %
  2.57 %
Elektronics
  17340
  17276
  13309
  12538
  3600
  4228
  431
  510
  76.75 %
  72.57 %
  20.76 %
  24.47 %
  2.49 %
  2.95 %
Entertainment
  17152
  17722
  13093
  12800
  3656
  4415
  403
  507
  76.34 %
  72.23 %
  21.32 %
  24.91 %
  2.35 %
  2.86 %
Cosmetics & Beauty
  17403
  16749
  13217
  12163
  3753
  4097
  433
  489
  75.95 %
  72.62 %
  21.57 %
  24.46 %
  2.49 %
  2.92 %
Food & Drink
  17588
  17150
  14042
  13024
  3151
  3651
  395
  475
  79.84 %
  75.94 %
  17.92 %
  21.29 %
  2.25 %
  2.77 %
Home & Garden
  17033
  17109
  13662
  13017
  3004
  3642
  367
  450
  80.21 %
  76.08 %
  17.64 %
  21.29 %
  2.15 %
  2.63 %
Finance
  16977
  17306
  12299
  11913
  4197
  4878
  481
  515
  72.45 %
  68.84 %
  24.72 %
  28.19 %
  2.83 %
  2.98 %
Health
  17169
  17181
  12528
  11865
  4185
  4786
  456
  530
  72.97 %
  69.06 %
  24.38 %
  27.86 %
  2.66 %
  3.08 %
Pets
  17110
  17401
  13535
  13138
  3150
  3752
  425
  511
  79.11 %
  75.50 %
  18.41 %
  21.56 %
  2.48 %
  2.94 %
Sport & Fitness
  17069
  16714
  12911
  11987
  3709
  4188
  449
  539
  75.64 %
  71.72 %
  21.73 %
  25.06 %
  2.63 %
  3.22 %
Job & Career
  16912
  16961
  12685
  12070
  3763
  4377
  464
  514
  75.01 %
  71.16 %
  22.25 %
  25.81 %
  2.74 %
  3.03 %
Dating
  17204
  17128
  12053
  11350
  4717
  5229
  434
  549
  70.06 %
  66.27 %
  27.42 %
  30.53 %
  2.52 %
  3.21 %
Other
  17096
  17678
  13589
  13303
  3105
  3911
  402
  464
  79.49 %
  75.25 %
  18.16 %
  22.12 %
  2.35 %
  2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22704
  23071
  16388
  15791
  5695
  6582
  621
  698
  72.18 %
  68.45 %
  25.08 %
  28.53 %
  2.74 %
  3.03 %
Outlook Mail
  22192
  22646
  16389
  15811
  5217
  6139
  586
  696
  73.85 %
  69.82 %
  23.51 %
  27.11 %
  2.64 %
  3.07 %
Yahoo Mail
  22315
  22260
  17120
  16236
  4649
  5381
  546
  643
  76.72 %
  72.94 %
  20.83 %
  24.17 %
  2.45 %
  2.89 %
AOL Mail
  22248
  22477
  17095
  16384
  4599
  5417
  554
  676
  76.84 %
  72.89 %
  20.67 %
  24.10 %
  2.49 %
  3.01 %
Mail.com
  22045
  22239
  17180
  16479
  4322
  5124
  543
  636
  77.93 %
  74.10 %
  19.61 %
  23.04 %
  2.46 %
  2.86 %
Yandex Mail
  22301
  22257
  16731
  15814
  4961
  5723
  609
  720
  75.02 %
  71.05 %
  22.25 %
  25.71 %
  2.73 %
  3.23 %
GMX Mail
  22014
  22322
  16836
  16201
  4660
  5520
  518
  601
  76.48 %
  72.58 %
  21.17 %
  24.73 %
  2.35 %
  2.69 %
Zoho Mail
  22627
  22225
  17709
  16608
  4402
  5025
  516
  592
  78.26 %
  74.73 %
  19.45 %
  22.61 %
  2.28 %
  2.66 %
ProtonMail
  22625
  22043
  17537
  16273
  4562
  5152
  526
  618
  77.51 %
  73.82 %
  20.16 %
  23.37 %
  2.32 %
  2.80 %
Custom Mail
  21843
  22441
  17463
  16969
  3900
  4847
  480
  625
  79.95 %
  75.62 %
  17.85 %
  21.60 %
  2.20 %
  2.79 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.