CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.376 285.534	222.524 210.501	54.322 65.635	7.530 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.25 % 73.72 %	19.10 % 22.99 %	2.65 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21615 22499	17677 17300	3448 4512	490 687	81.78 % 76.89 %	15.95 % 20.05 %	2.27 % 3.05 %
Elektronics	22110 21980	17434 16265	4123 4998	553 717	78.85 % 74.00 %	18.65 % 22.74 %	2.50 % 3.26 %
Entertainment	21938 22445	17140 16499	4238 5246	560 700	78.13 % 73.51 %	19.32 % 23.37 %	2.55 % 3.12 %
Cosmetics & Beauty	22202 21602	17262 15933	4332 4943	608 726	77.75 % 73.76 %	19.51 % 22.88 %	2.74 % 3.36 %
Food & Drink	22270 21764	18123 16717	3624 4368	523 679	81.38 % 76.81 %	16.27 % 20.07 %	2.35 % 3.12 %
Home & Garden	21696 21891	17725 16836	3475 4386	496 669	81.70 % 76.91 %	16.02 % 20.04 %	2.29 % 3.06 %
Finance	21672 21934	16171 15397	4855 5784	646 753	74.62 % 70.20 %	22.40 % 26.37 %	2.98 % 3.43 %
Health	21967 21957	16528 15529	4800 5666	639 762	75.24 % 70.72 %	21.85 % 25.80 %	2.91 % 3.47 %
Pets	21762 21976	17527 16749	3663 4512	572 715	80.54 % 76.21 %	16.83 % 20.53 %	2.63 % 3.25 %
Sport & Fitness	21808 21453	16875 15593	4324 5072	609 788	77.38 % 72.68 %	19.83 % 23.64 %	2.79 % 3.67 %
Job & Career	21653 21665	16563 15625	4441 5287	649 753	76.49 % 72.12 %	20.51 % 24.40 %	3.00 % 3.48 %
Dating	21803 21930	15839 14959	5358 6166	606 805	72.65 % 68.21 %	24.57 % 28.12 %	2.78 % 3.67 %
Other	21880 22438	17660 17099	3641 4695	579 644	80.71 % 76.21 %	16.64 % 20.92 %	2.65 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28824 29258	21437 20474	6540 7761	847 1023	74.37 % 69.98 %	22.69 % 26.53 %	2.94 % 3.50 %
Outlook Mail	28267 28757	21405 20461	6046 7305	816 991	75.72 % 71.15 %	21.39 % 25.40 %	2.89 % 3.45 %
Yahoo Mail	28550 28473	22354 21026	5437 6509	759 938	78.30 % 73.85 %	19.04 % 22.86 %	2.66 % 3.29 %
AOL Mail	28307 28422	22181 20932	5370 6502	756 988	78.36 % 73.65 %	18.97 % 22.88 %	2.67 % 3.48 %
Mail.com	28169 28470	22413 21343	5035 6199	721 928	79.57 % 74.97 %	17.87 % 21.77 %	2.56 % 3.26 %
Yandex Mail	28458 28651	21803 20651	5810 6957	845 1043	76.61 % 72.08 %	20.42 % 24.28 %	2.97 % 3.64 %
GMX Mail	28199 28328	22168 20954	5313 6496	718 878	78.61 % 73.97 %	18.84 % 22.93 %	2.55 % 3.10 %
Zoho Mail	28789 28408	23009 21546	5068 6013	712 849	79.92 % 75.84 %	17.60 % 21.17 %	2.47 % 2.99 %
ProtonMail	28808 28132	22929 21184	5182 6089	697 859	79.59 % 75.30 %	17.99 % 21.64 %	2.42 % 3.05 %
Custom Mail	28005 28635	22825 21930	4521 5804	659 901	81.50 % 76.58 %	16.14 % 20.27 %	2.35 % 3.15 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.