CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.603 114.051	78.121 76.800	33.696 35.879	1.786 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox Rate	Spam Rate	Lost Rate
68.77 % 67.34 %	29.66 % 31.46 %	1.57 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	8502 9061	6246 6512	2121 2447	135 102	73.47 % 71.87 %	24.95 % 27.01 %	1.59 % 1.13 %
Elektronics	8795 8980	6016 5990	2642 2874	137 116	68.40 % 66.70 %	30.04 % 32.00 %	1.56 % 1.29 %
Entertainment	8832 9176	6046 6146	2649 2920	137 110	68.46 % 66.98 %	29.99 % 31.82 %	1.55 % 1.20 %
Cosmetics & Beauty	9038 8300	6161 5567	2734 2626	143 107	68.17 % 67.07 %	30.25 % 31.64 %	1.58 % 1.29 %
Food & Drink	9036 8622	6614 6178	2274 2337	148 107	73.20 % 71.65 %	25.17 % 27.11 %	1.64 % 1.24 %
Home & Garden	8569 8691	6305 6242	2138 2347	126 102	73.58 % 71.82 %	24.95 % 27.00 %	1.47 % 1.17 %
Finance	8560 8822	5420 5488	3000 3229	140 105	63.32 % 62.21 %	35.05 % 36.60 %	1.64 % 1.19 %
Health	8793 8714	5595 5383	3064 3223	134 108	63.63 % 61.77 %	34.85 % 36.99 %	1.52 % 1.24 %
Pets	8853 8802	6486 6349	2229 2343	138 110	73.26 % 72.13 %	25.18 % 26.62 %	1.56 % 1.25 %
Sport & Fitness	8647 8217	5916 5506	2589 2618	142 93	68.42 % 67.01 %	29.94 % 31.86 %	1.64 % 1.13 %
Job & Career	8610 8766	5889 5865	2588 2797	133 104	68.40 % 66.91 %	30.06 % 31.91 %	1.54 % 1.19 %
Dating	8788 8668	5131 4962	3522 3599	135 107	58.39 % 57.25 %	40.08 % 41.52 %	1.54 % 1.23 %
Other	8580 9232	6296 6612	2146 2519	138 101	73.38 % 71.62 %	25.01 % 27.29 %	1.61 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11719 12113	7358 7484	4176 4488	185 141	62.79 % 61.78 %	35.63 % 37.05 %	1.58 % 1.16 %
Outlook Mail	11016 11421	7169 7298	3669 3996	178 127	65.08 % 63.90 %	33.31 % 34.99 %	1.62 % 1.11 %
Yahoo Mail	11498 11300	8064 7783	3248 3384	186 133	70.13 % 68.88 %	28.25 % 29.95 %	1.62 % 1.18 %
AOL Mail	11412 11312	8021 7764	3209 3416	182 132	70.29 % 68.64 %	28.12 % 30.20 %	1.59 % 1.17 %
Mail.com	11081 11301	7871 7899	3026 3266	184 136	71.03 % 69.90 %	27.31 % 28.90 %	1.66 % 1.20 %
Yandex Mail	11393 11280	7774 7506	3450 3634	169 140	68.23 % 66.54 %	30.28 % 32.22 %	1.48 % 1.24 %
GMX Mail	11022 11369	7390 7450	3462 3773	170 146	67.05 % 65.53 %	31.41 % 33.19 %	1.54 % 1.28 %
Zoho Mail	11743 11314	8353 7904	3210 3278	180 132	71.13 % 69.86 %	27.34 % 28.97 %	1.53 % 1.17 %
ProtonMail	11742 11137	8110 7522	3448 3475	184 140	69.07 % 67.54 %	29.36 % 31.20 %	1.57 % 1.26 %
Custom Mail	10977 11504	8011 8190	2798 3169	168 145	72.98 % 71.19 %	25.49 % 27.55 %	1.53 % 1.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.