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CampaignMonitor and SendPulse Email Deliverability Comparison

  CampaignMonitor
  SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.101
  182.488
  135.989
  130.148
  42.048
  47.749
  4.064
  4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.68 %
  71.32 %
  23.09 %
  26.17 %
  2.23 %
  2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13763
  14350
  10819
  10759
  2668
  3257
  276
  334
  78.61 %
  74.98 %
  19.39 %
  22.70 %
  2.01 %
  2.33 %
Elektronics
  14092
  14216
  10544
  10107
  3237
  3735
  311
  374
  74.82 %
  71.10 %
  22.97 %
  26.27 %
  2.21 %
  2.63 %
Entertainment
  14050
  14446
  10477
  10241
  3280
  3846
  293
  359
  74.57 %
  70.89 %
  23.35 %
  26.62 %
  2.09 %
  2.49 %
Cosmetics & Beauty
  14243
  13508
  10547
  9638
  3369
  3533
  327
  337
  74.05 %
  71.35 %
  23.65 %
  26.15 %
  2.30 %
  2.49 %
Food & Drink
  14421
  13951
  11294
  10442
  2831
  3163
  296
  346
  78.32 %
  74.85 %
  19.63 %
  22.67 %
  2.05 %
  2.48 %
Home & Garden
  13927
  13921
  10966
  10450
  2691
  3151
  270
  320
  78.74 %
  75.07 %
  19.32 %
  22.63 %
  1.94 %
  2.30 %
Finance
  13845
  14098
  9753
  9500
  3754
  4254
  338
  344
  70.44 %
  67.39 %
  27.11 %
  30.17 %
  2.44 %
  2.44 %
Health
  14042
  13931
  9922
  9368
  3775
  4192
  345
  371
  70.66 %
  67.25 %
  26.88 %
  30.09 %
  2.46 %
  2.66 %
Pets
  13993
  14212
  10884
  10614
  2797
  3234
  312
  364
  77.78 %
  74.68 %
  19.99 %
  22.76 %
  2.23 %
  2.56 %
Sport & Fitness
  13917
  13519
  10290
  9558
  3286
  3596
  341
  365
  73.94 %
  70.70 %
  23.61 %
  26.60 %
  2.45 %
  2.70 %
Job & Career
  13792
  13907
  10128
  9773
  3328
  3785
  336
  349
  73.43 %
  70.27 %
  24.13 %
  27.22 %
  2.44 %
  2.51 %
Dating
  14031
  13953
  9436
  8930
  4273
  4618
  322
  405
  67.25 %
  64.00 %
  30.45 %
  33.10 %
  2.29 %
  2.90 %
Other
  13985
  14476
  10929
  10768
  2759
  3385
  297
  323
  78.15 %
  74.39 %
  19.73 %
  23.38 %
  2.12 %
  2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18601
  18886
  13032
  12621
  5133
  5785
  436
  480
  70.06 %
  66.83 %
  27.60 %
  30.63 %
  2.34 %
  2.54 %
Outlook Mail
  17957
  18399
  12927
  12565
  4628
  5327
  402
  507
  71.99 %
  68.29 %
  25.77 %
  28.95 %
  2.24 %
  2.76 %
Yahoo Mail
  18328
  18183
  13761
  13081
  4143
  4647
  424
  455
  75.08 %
  71.94 %
  22.60 %
  25.56 %
  2.31 %
  2.50 %
AOL Mail
  18261
  18171
  13757
  13057
  4086
  4647
  418
  467
  75.34 %
  71.86 %
  22.38 %
  25.57 %
  2.29 %
  2.57 %
Mail.com
  17980
  18085
  13735
  13203
  3838
  4421
  407
  461
  76.39 %
  73.01 %
  21.35 %
  24.45 %
  2.26 %
  2.55 %
Yandex Mail
  18247
  18020
  13396
  12617
  4407
  4915
  444
  488
  73.41 %
  70.02 %
  24.15 %
  27.28 %
  2.43 %
  2.71 %
GMX Mail
  17900
  18232
  13288
  12933
  4218
  4871
  394
  428
  74.23 %
  70.94 %
  23.56 %
  26.72 %
  2.20 %
  2.35 %
Zoho Mail
  18531
  18134
  14185
  13340
  3960
  4375
  386
  419
  76.55 %
  73.56 %
  21.37 %
  24.13 %
  2.08 %
  2.31 %
ProtonMail
  18598
  17974
  14051
  13013
  4151
  4529
  396
  432
  75.55 %
  72.40 %
  22.32 %
  25.20 %
  2.13 %
  2.40 %
Custom Mail
  17698
  18404
  13857
  13718
  3484
  4232
  357
  454
  78.30 %
  74.54 %
  19.69 %
  23.00 %
  2.02 %
  2.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.