CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.101 182.488	135.989 130.148	42.048 47.749	4.064 4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.68 % 71.32 %	23.09 % 26.17 %	2.23 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13763 14350	10819 10759	2668 3257	276 334	78.61 % 74.98 %	19.39 % 22.70 %	2.01 % 2.33 %
Elektronics	14092 14216	10544 10107	3237 3735	311 374	74.82 % 71.10 %	22.97 % 26.27 %	2.21 % 2.63 %
Entertainment	14050 14446	10477 10241	3280 3846	293 359	74.57 % 70.89 %	23.35 % 26.62 %	2.09 % 2.49 %
Cosmetics & Beauty	14243 13508	10547 9638	3369 3533	327 337	74.05 % 71.35 %	23.65 % 26.15 %	2.30 % 2.49 %
Food & Drink	14421 13951	11294 10442	2831 3163	296 346	78.32 % 74.85 %	19.63 % 22.67 %	2.05 % 2.48 %
Home & Garden	13927 13921	10966 10450	2691 3151	270 320	78.74 % 75.07 %	19.32 % 22.63 %	1.94 % 2.30 %
Finance	13845 14098	9753 9500	3754 4254	338 344	70.44 % 67.39 %	27.11 % 30.17 %	2.44 % 2.44 %
Health	14042 13931	9922 9368	3775 4192	345 371	70.66 % 67.25 %	26.88 % 30.09 %	2.46 % 2.66 %
Pets	13993 14212	10884 10614	2797 3234	312 364	77.78 % 74.68 %	19.99 % 22.76 %	2.23 % 2.56 %
Sport & Fitness	13917 13519	10290 9558	3286 3596	341 365	73.94 % 70.70 %	23.61 % 26.60 %	2.45 % 2.70 %
Job & Career	13792 13907	10128 9773	3328 3785	336 349	73.43 % 70.27 %	24.13 % 27.22 %	2.44 % 2.51 %
Dating	14031 13953	9436 8930	4273 4618	322 405	67.25 % 64.00 %	30.45 % 33.10 %	2.29 % 2.90 %
Other	13985 14476	10929 10768	2759 3385	297 323	78.15 % 74.39 %	19.73 % 23.38 %	2.12 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18601 18886	13032 12621	5133 5785	436 480	70.06 % 66.83 %	27.60 % 30.63 %	2.34 % 2.54 %
Outlook Mail	17957 18399	12927 12565	4628 5327	402 507	71.99 % 68.29 %	25.77 % 28.95 %	2.24 % 2.76 %
Yahoo Mail	18328 18183	13761 13081	4143 4647	424 455	75.08 % 71.94 %	22.60 % 25.56 %	2.31 % 2.50 %
AOL Mail	18261 18171	13757 13057	4086 4647	418 467	75.34 % 71.86 %	22.38 % 25.57 %	2.29 % 2.57 %
Mail.com	17980 18085	13735 13203	3838 4421	407 461	76.39 % 73.01 %	21.35 % 24.45 %	2.26 % 2.55 %
Yandex Mail	18247 18020	13396 12617	4407 4915	444 488	73.41 % 70.02 %	24.15 % 27.28 %	2.43 % 2.71 %
GMX Mail	17900 18232	13288 12933	4218 4871	394 428	74.23 % 70.94 %	23.56 % 26.72 %	2.20 % 2.35 %
Zoho Mail	18531 18134	14185 13340	3960 4375	386 419	76.55 % 73.56 %	21.37 % 24.13 %	2.08 % 2.31 %
ProtonMail	18598 17974	14051 13013	4151 4529	396 432	75.55 % 72.40 %	22.32 % 25.20 %	2.13 % 2.40 %
Custom Mail	17698 18404	13857 13718	3484 4232	357 454	78.30 % 74.54 %	19.69 % 23.00 %	2.02 % 2.47 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.