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CampaignMonitor and SendPulse Email Deliverability Comparison

  CampaignMonitor
  SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.603
  114.051
  78.121
  76.800
  33.696
  35.879
  1.786
  1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox Rate Spam Rate Lost Rate
  68.77 %
  67.34 %
  29.66 %
  31.46 %
  1.57 %
  1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  8502
  9061
  6246
  6512
  2121
  2447
  135
  102
  73.47 %
  71.87 %
  24.95 %
  27.01 %
  1.59 %
  1.13 %
Elektronics
  8795
  8980
  6016
  5990
  2642
  2874
  137
  116
  68.40 %
  66.70 %
  30.04 %
  32.00 %
  1.56 %
  1.29 %
Entertainment
  8832
  9176
  6046
  6146
  2649
  2920
  137
  110
  68.46 %
  66.98 %
  29.99 %
  31.82 %
  1.55 %
  1.20 %
Cosmetics & Beauty
  9038
  8300
  6161
  5567
  2734
  2626
  143
  107
  68.17 %
  67.07 %
  30.25 %
  31.64 %
  1.58 %
  1.29 %
Food & Drink
  9036
  8622
  6614
  6178
  2274
  2337
  148
  107
  73.20 %
  71.65 %
  25.17 %
  27.11 %
  1.64 %
  1.24 %
Home & Garden
  8569
  8691
  6305
  6242
  2138
  2347
  126
  102
  73.58 %
  71.82 %
  24.95 %
  27.00 %
  1.47 %
  1.17 %
Finance
  8560
  8822
  5420
  5488
  3000
  3229
  140
  105
  63.32 %
  62.21 %
  35.05 %
  36.60 %
  1.64 %
  1.19 %
Health
  8793
  8714
  5595
  5383
  3064
  3223
  134
  108
  63.63 %
  61.77 %
  34.85 %
  36.99 %
  1.52 %
  1.24 %
Pets
  8853
  8802
  6486
  6349
  2229
  2343
  138
  110
  73.26 %
  72.13 %
  25.18 %
  26.62 %
  1.56 %
  1.25 %
Sport & Fitness
  8647
  8217
  5916
  5506
  2589
  2618
  142
  93
  68.42 %
  67.01 %
  29.94 %
  31.86 %
  1.64 %
  1.13 %
Job & Career
  8610
  8766
  5889
  5865
  2588
  2797
  133
  104
  68.40 %
  66.91 %
  30.06 %
  31.91 %
  1.54 %
  1.19 %
Dating
  8788
  8668
  5131
  4962
  3522
  3599
  135
  107
  58.39 %
  57.25 %
  40.08 %
  41.52 %
  1.54 %
  1.23 %
Other
  8580
  9232
  6296
  6612
  2146
  2519
  138
  101
  73.38 %
  71.62 %
  25.01 %
  27.29 %
  1.61 %
  1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11719
  12113
  7358
  7484
  4176
  4488
  185
  141
  62.79 %
  61.78 %
  35.63 %
  37.05 %
  1.58 %
  1.16 %
Outlook Mail
  11016
  11421
  7169
  7298
  3669
  3996
  178
  127
  65.08 %
  63.90 %
  33.31 %
  34.99 %
  1.62 %
  1.11 %
Yahoo Mail
  11498
  11300
  8064
  7783
  3248
  3384
  186
  133
  70.13 %
  68.88 %
  28.25 %
  29.95 %
  1.62 %
  1.18 %
AOL Mail
  11412
  11312
  8021
  7764
  3209
  3416
  182
  132
  70.29 %
  68.64 %
  28.12 %
  30.20 %
  1.59 %
  1.17 %
Mail.com
  11081
  11301
  7871
  7899
  3026
  3266
  184
  136
  71.03 %
  69.90 %
  27.31 %
  28.90 %
  1.66 %
  1.20 %
Yandex Mail
  11393
  11280
  7774
  7506
  3450
  3634
  169
  140
  68.23 %
  66.54 %
  30.28 %
  32.22 %
  1.48 %
  1.24 %
GMX Mail
  11022
  11369
  7390
  7450
  3462
  3773
  170
  146
  67.05 %
  65.53 %
  31.41 %
  33.19 %
  1.54 %
  1.28 %
Zoho Mail
  11743
  11314
  8353
  7904
  3210
  3278
  180
  132
  71.13 %
  69.86 %
  27.34 %
  28.97 %
  1.53 %
  1.17 %
ProtonMail
  11742
  11137
  8110
  7522
  3448
  3475
  184
  140
  69.07 %
  67.54 %
  29.36 %
  31.20 %
  1.57 %
  1.26 %
Custom Mail
  10977
  11504
  8011
  8190
  2798
  3169
  168
  145
  72.98 %
  71.19 %
  25.49 %
  27.55 %
  1.53 %
  1.26 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.