CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.233 305.767	240.111 226.301	56.844 69.155	8.278 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.66 % 74.01 %	18.62 % 22.62 %	2.71 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23227 24005	19074 18513	3613 4747	540 745	82.12 % 77.12 %	15.56 % 19.78 %	2.32 % 3.10 %
Elektronics	23725 23553	18817 17511	4303 5258	605 784	79.31 % 74.35 %	18.14 % 22.32 %	2.55 % 3.33 %
Entertainment	23520 23961	18475 17679	4434 5514	611 768	78.55 % 73.78 %	18.85 % 23.01 %	2.60 % 3.21 %
Cosmetics & Beauty	23750 23100	18565 17103	4522 5203	663 794	78.17 % 74.04 %	19.04 % 22.52 %	2.79 % 3.44 %
Food & Drink	23871 23281	19510 17944	3787 4604	574 733	81.73 % 77.08 %	15.86 % 19.78 %	2.40 % 3.15 %
Home & Garden	23219 23446	19056 18098	3626 4625	537 723	82.07 % 77.19 %	15.62 % 19.73 %	2.31 % 3.08 %
Finance	23314 23477	17508 16575	5089 6085	717 817	75.10 % 70.60 %	21.83 % 25.92 %	3.08 % 3.48 %
Health	23589 23497	17880 16713	5011 5946	698 838	75.80 % 71.13 %	21.24 % 25.31 %	2.96 % 3.57 %
Pets	23448 23562	18968 17994	3851 4776	629 792	80.89 % 76.37 %	16.42 % 20.27 %	2.68 % 3.36 %
Sport & Fitness	23432 23116	18207 16865	4541 5376	684 875	77.70 % 72.96 %	19.38 % 23.26 %	2.92 % 3.79 %
Job & Career	23276 23213	17892 16796	4669 5584	715 833	76.87 % 72.36 %	20.06 % 24.06 %	3.07 % 3.59 %
Dating	23415 23517	17156 16150	5585 6478	674 889	73.27 % 68.67 %	23.85 % 27.55 %	2.88 % 3.78 %
Other	23447 24039	19003 18360	3813 4959	631 720	81.05 % 76.38 %	16.26 % 20.63 %	2.69 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30910 31362	23144 22081	6823 8163	943 1118	74.88 % 70.41 %	22.07 % 26.03 %	3.05 % 3.56 %
Outlook Mail	30396 30751	23150 21972	6343 7686	903 1093	76.16 % 71.45 %	20.87 % 24.99 %	2.97 % 3.55 %
Yahoo Mail	30672 30483	24120 22580	5711 6867	841 1036	78.64 % 74.07 %	18.62 % 22.53 %	2.74 % 3.40 %
AOL Mail	30336 30385	23874 22444	5632 6864	830 1077	78.70 % 73.87 %	18.57 % 22.59 %	2.74 % 3.54 %
Mail.com	30306 30418	24235 22881	5287 6532	784 1005	79.97 % 75.22 %	17.45 % 21.47 %	2.59 % 3.30 %
Yandex Mail	30483 30698	23448 22213	6095 7353	940 1132	76.92 % 72.36 %	19.99 % 23.95 %	3.08 % 3.69 %
GMX Mail	30276 30382	23956 22586	5543 6824	777 972	79.13 % 74.34 %	18.31 % 22.46 %	2.57 % 3.20 %
Zoho Mail	30849 30424	24785 23157	5285 6337	779 930	80.34 % 76.11 %	17.13 % 20.83 %	2.53 % 3.06 %
ProtonMail	30920 30146	24776 22798	5390 6399	754 949	80.13 % 75.63 %	17.43 % 21.23 %	2.44 % 3.15 %
Custom Mail	30085 30718	24623 23589	4735 6130	727 999	81.84 % 76.79 %	15.74 % 19.96 %	2.42 % 3.25 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.