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CampaignMonitor and SendPulse Email Deliverability Comparison

  CampaignMonitor
  SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  353.003
  353.933
  280.648
  263.915
  62.530
  77.460
  9.825
  12.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.50 %
  74.57 %
  17.71 %
  21.89 %
  2.78 %
  3.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27000
  27771
  22362
  21538
  3993
  5334
  645
  899
  82.82 %
  77.56 %
  14.79 %
  19.21 %
  2.39 %
  3.24 %
Elektronics
  27330
  27297
  21920
  20487
  4701
  5875
  709
  935
  80.20 %
  75.05 %
  17.20 %
  21.52 %
  2.59 %
  3.43 %
Entertainment
  27364
  27641
  21754
  20539
  4891
  6155
  719
  947
  79.50 %
  74.31 %
  17.87 %
  22.27 %
  2.63 %
  3.43 %
Cosmetics & Beauty
  27357
  26740
  21634
  19918
  4949
  5834
  774
  988
  79.08 %
  74.49 %
  18.09 %
  21.82 %
  2.83 %
  3.69 %
Food & Drink
  27544
  26984
  22708
  20918
  4147
  5176
  689
  890
  82.44 %
  77.52 %
  15.06 %
  19.18 %
  2.50 %
  3.30 %
Home & Garden
  26877
  27074
  22237
  21041
  3994
  5178
  646
  855
  82.74 %
  77.72 %
  14.86 %
  19.13 %
  2.40 %
  3.16 %
Finance
  26837
  27132
  20387
  19366
  5592
  6785
  858
  981
  75.97 %
  71.38 %
  20.84 %
  25.01 %
  3.20 %
  3.62 %
Health
  27305
  27250
  20999
  19588
  5489
  6629
  817
  1033
  76.91 %
  71.88 %
  20.10 %
  24.33 %
  2.99 %
  3.79 %
Pets
  27171
  27348
  22150
  20994
  4261
  5382
  760
  972
  81.52 %
  76.77 %
  15.68 %
  19.68 %
  2.80 %
  3.55 %
Sport & Fitness
  27142
  26911
  21304
  19773
  5022
  6072
  816
  1066
  78.49 %
  73.48 %
  18.50 %
  22.56 %
  3.01 %
  3.96 %
Job & Career
  26916
  26927
  20878
  19603
  5181
  6303
  857
  1021
  77.57 %
  72.80 %
  19.25 %
  23.41 %
  3.18 %
  3.79 %
Dating
  27163
  27263
  20255
  18974
  6107
  7202
  801
  1087
  74.57 %
  69.60 %
  22.48 %
  26.42 %
  2.95 %
  3.99 %
Other
  26997
  27595
  22060
  21176
  4203
  5535
  734
  884
  81.71 %
  76.74 %
  15.57 %
  20.06 %
  2.72 %
  3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35622
  36178
  27034
  25762
  7466
  9069
  1122
  1347
  75.89 %
  71.21 %
  20.96 %
  25.07 %
  3.15 %
  3.72 %
Outlook Mail
  35254
  35546
  27150
  25591
  7008
  8598
  1096
  1357
  77.01 %
  71.99 %
  19.88 %
  24.19 %
  3.11 %
  3.82 %
Yahoo Mail
  35417
  35305
  28117
  26325
  6312
  7729
  988
  1251
  79.39 %
  74.56 %
  17.82 %
  21.89 %
  2.79 %
  3.54 %
AOL Mail
  34972
  35221
  27748
  26172
  6221
  7736
  1003
  1313
  79.34 %
  74.31 %
  17.79 %
  21.96 %
  2.87 %
  3.73 %
Mail.com
  35275
  35185
  28486
  26610
  5866
  7335
  923
  1240
  80.75 %
  75.63 %
  16.63 %
  20.85 %
  2.62 %
  3.52 %
Yandex Mail
  35353
  35562
  27498
  25903
  6757
  8283
  1098
  1376
  77.78 %
  72.84 %
  19.11 %
  23.29 %
  3.11 %
  3.87 %
GMX Mail
  34873
  35241
  27920
  26430
  6032
  7610
  921
  1201
  80.06 %
  75.00 %
  17.30 %
  21.59 %
  2.64 %
  3.41 %
Zoho Mail
  35630
  35220
  28893
  26977
  5799
  7106
  938
  1137
  81.09 %
  76.60 %
  16.28 %
  20.18 %
  2.63 %
  3.23 %
ProtonMail
  35689
  35121
  28952
  26814
  5860
  7157
  877
  1150
  81.12 %
  76.35 %
  16.42 %
  20.38 %
  2.46 %
  3.27 %
Custom Mail
  34918
  35354
  28850
  27331
  5209
  6837
  859
  1186
  82.62 %
  77.31 %
  14.92 %
  19.34 %
  2.46 %
  3.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.