CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 541.810	434.606 410.419	89.255 111.346	16.271 20.675

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 75.75 %	16.52 % 20.55 %	3.01 % 3.82 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 42038	34613 32868	5836 7703	1087 1505	83.33 % 78.19 %	14.05 % 18.32 %	2.62 % 3.58 %
Elektronics	41606 41748	33726 31892	6638 8361	1187 1539	81.06 % 76.39 %	15.95 % 20.03 %	2.85 % 3.69 %
Entertainment	41709 42303	33523 31937	6916 8832	1194 1592	80.37 % 75.50 %	16.58 % 20.88 %	2.86 % 3.76 %
Cosmetics & Beauty	41532 41262	33265 31230	6984 8448	1296 1628	80.09 % 75.69 %	16.82 % 20.47 %	3.12 % 3.95 %
Food & Drink	42123 41435	34940 32434	6021 7551	1142 1477	82.95 % 78.28 %	14.29 % 18.22 %	2.71 % 3.56 %
Home & Garden	41257 41564	34323 32591	5840 7599	1120 1437	83.19 % 78.41 %	14.16 % 18.28 %	2.71 % 3.46 %
Finance	41415 41551	32074 30351	7944 9606	1394 1622	77.45 % 73.05 %	19.18 % 23.12 %	3.37 % 3.90 %
Health	41795 41572	32771 30670	7671 9342	1345 1627	78.41 % 73.78 %	18.35 % 22.47 %	3.22 % 3.91 %
Pets	41689 42038	34194 32602	6249 7946	1229 1576	82.02 % 77.55 %	14.99 % 18.90 %	2.95 % 3.75 %
Sport & Fitness	41736 41365	33135 30906	7233 8800	1347 1730	79.39 % 74.72 %	17.33 % 21.27 %	3.23 % 4.18 %
Job & Career	41130 41475	32271 30651	7427 9159	1403 1703	78.46 % 73.90 %	18.06 % 22.08 %	3.41 % 4.11 %
Dating	41453 41798	31767 30029	8367 10051	1314 1767	76.63 % 71.84 %	20.18 % 24.05 %	3.17 % 4.23 %
Other	41349 41661	34004 32258	6129 7948	1213 1472	82.24 % 77.43 %	14.82 % 19.08 %	2.93 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 51489	39015 37163	10057 12256	1757 2103	76.73 % 72.18 %	19.78 % 23.80 %	3.46 % 4.08 %
Outlook Mail	50599 50773	39533 37212	9375 11524	1679 2102	78.13 % 73.29 %	18.53 % 22.70 %	3.32 % 4.14 %
Yahoo Mail	50860 50569	40714 38124	8574 10555	1527 1933	80.05 % 75.39 %	16.86 % 20.87 %	3.00 % 3.82 %
AOL Mail	50322 50865	40253 38277	8472 10627	1574 2009	79.99 % 75.25 %	16.84 % 20.89 %	3.13 % 3.95 %
Mail.com	50639 50802	41184 38870	7985 10061	1448 1894	81.33 % 76.51 %	15.77 % 19.80 %	2.86 % 3.73 %
Yandex Mail	50804 51067	39995 37826	9135 11264	1661 2025	78.72 % 74.07 %	17.98 % 22.06 %	3.27 % 3.97 %
GMX Mail	50110 50545	40652 38575	8019 10188	1412 1834	81.13 % 76.32 %	16.00 % 20.16 %	2.82 % 3.63 %
Zoho Mail	50797 50956	41638 39466	7763 9761	1398 1791	81.97 % 77.45 %	15.28 % 19.16 %	2.75 % 3.51 %
ProtonMail	51461 50251	42307 38938	7833 9596	1328 1754	82.21 % 77.49 %	15.22 % 19.10 %	2.58 % 3.49 %
Custom Mail	50124 50579	41684 39520	7102 9312	1316 1788	83.16 % 78.14 %	14.17 % 18.41 %	2.63 % 3.54 %
iCloud Mail	11368 11356	8888 8458	1970 2367	498 574	78.18 % 74.48 %	17.33 % 20.84 %	4.38 % 5.05 %
Tuta	11435 11163	9535 8861	1539 1927	346 435	83.38 % 79.38 %	13.46 % 17.26 %	3.03 % 3.90 %
Juno.com	10970 11395	9208 9129	1431 1908	327 433	83.94 % 80.11 %	13.04 % 16.74 %	2.98 % 3.80 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.