CampaignMonitor and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.376
285.534
|
222.524
210.501
|
54.322
65.635
|
7.530
9.398
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
78.25 %
73.72 %
|
19.10 %
22.99 %
|
2.65 %
3.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21615
22499
|
17677
17300
|
3448
4512
|
490
687
|
81.78 %
76.89 %
|
15.95 %
20.05 %
|
2.27 %
3.05 %
|
Elektronics |
22110
21980
|
17434
16265
|
4123
4998
|
553
717
|
78.85 %
74.00 %
|
18.65 %
22.74 %
|
2.50 %
3.26 %
|
Entertainment |
21938
22445
|
17140
16499
|
4238
5246
|
560
700
|
78.13 %
73.51 %
|
19.32 %
23.37 %
|
2.55 %
3.12 %
|
Cosmetics & Beauty |
22202
21602
|
17262
15933
|
4332
4943
|
608
726
|
77.75 %
73.76 %
|
19.51 %
22.88 %
|
2.74 %
3.36 %
|
Food & Drink |
22270
21764
|
18123
16717
|
3624
4368
|
523
679
|
81.38 %
76.81 %
|
16.27 %
20.07 %
|
2.35 %
3.12 %
|
Home & Garden |
21696
21891
|
17725
16836
|
3475
4386
|
496
669
|
81.70 %
76.91 %
|
16.02 %
20.04 %
|
2.29 %
3.06 %
|
Finance |
21672
21934
|
16171
15397
|
4855
5784
|
646
753
|
74.62 %
70.20 %
|
22.40 %
26.37 %
|
2.98 %
3.43 %
|
Health |
21967
21957
|
16528
15529
|
4800
5666
|
639
762
|
75.24 %
70.72 %
|
21.85 %
25.80 %
|
2.91 %
3.47 %
|
Pets |
21762
21976
|
17527
16749
|
3663
4512
|
572
715
|
80.54 %
76.21 %
|
16.83 %
20.53 %
|
2.63 %
3.25 %
|
Sport & Fitness |
21808
21453
|
16875
15593
|
4324
5072
|
609
788
|
77.38 %
72.68 %
|
19.83 %
23.64 %
|
2.79 %
3.67 %
|
Job & Career |
21653
21665
|
16563
15625
|
4441
5287
|
649
753
|
76.49 %
72.12 %
|
20.51 %
24.40 %
|
3.00 %
3.48 %
|
Dating |
21803
21930
|
15839
14959
|
5358
6166
|
606
805
|
72.65 %
68.21 %
|
24.57 %
28.12 %
|
2.78 %
3.67 %
|
Other |
21880
22438
|
17660
17099
|
3641
4695
|
579
644
|
80.71 %
76.21 %
|
16.64 %
20.92 %
|
2.65 %
2.87 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28824
29258
|
21437
20474
|
6540
7761
|
847
1023
|
74.37 %
69.98 %
|
22.69 %
26.53 %
|
2.94 %
3.50 %
|
Outlook Mail |
28267
28757
|
21405
20461
|
6046
7305
|
816
991
|
75.72 %
71.15 %
|
21.39 %
25.40 %
|
2.89 %
3.45 %
|
Yahoo Mail |
28550
28473
|
22354
21026
|
5437
6509
|
759
938
|
78.30 %
73.85 %
|
19.04 %
22.86 %
|
2.66 %
3.29 %
|
AOL Mail |
28307
28422
|
22181
20932
|
5370
6502
|
756
988
|
78.36 %
73.65 %
|
18.97 %
22.88 %
|
2.67 %
3.48 %
|
Mail.com |
28169
28470
|
22413
21343
|
5035
6199
|
721
928
|
79.57 %
74.97 %
|
17.87 %
21.77 %
|
2.56 %
3.26 %
|
Yandex Mail |
28458
28651
|
21803
20651
|
5810
6957
|
845
1043
|
76.61 %
72.08 %
|
20.42 %
24.28 %
|
2.97 %
3.64 %
|
GMX Mail |
28199
28328
|
22168
20954
|
5313
6496
|
718
878
|
78.61 %
73.97 %
|
18.84 %
22.93 %
|
2.55 %
3.10 %
|
Zoho Mail |
28789
28408
|
23009
21546
|
5068
6013
|
712
849
|
79.92 %
75.84 %
|
17.60 %
21.17 %
|
2.47 %
2.99 %
|
ProtonMail |
28808
28132
|
22929
21184
|
5182
6089
|
697
859
|
79.59 %
75.30 %
|
17.99 %
21.64 %
|
2.42 %
3.05 %
|
Custom Mail |
28005
28635
|
22825
21930
|
4521
5804
|
659
901
|
81.50 %
76.58 %
|
16.14 %
20.27 %
|
2.35 %
3.15 %
|
Compare CampaignMonitor with other providers
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