CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
393.509 395.006	314.469 296.087	67.784 84.508	11.256 14.411

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.91 % 74.96 %	17.23 % 21.39 %	2.86 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30124 30886	25052 24047	4333 5810	739 1029	83.16 % 77.86 %	14.38 % 18.81 %	2.45 % 3.33 %
Elektronics	30471 30465	24558 22974	5087 6392	826 1099	80.59 % 75.41 %	16.69 % 20.98 %	2.71 % 3.61 %
Entertainment	30527 30871	24393 23066	5300 6708	834 1097	79.91 % 74.72 %	17.36 % 21.73 %	2.73 % 3.55 %
Cosmetics & Beauty	30366 30001	24139 22468	5345 6397	882 1136	79.49 % 74.89 %	17.60 % 21.32 %	2.90 % 3.79 %
Food & Drink	30633 30264	25370 23551	4486 5678	777 1035	82.82 % 77.82 %	14.64 % 18.76 %	2.54 % 3.42 %
Home & Garden	29997 30270	24898 23618	4341 5669	758 983	83.00 % 78.02 %	14.47 % 18.73 %	2.53 % 3.25 %
Finance	29907 30262	22877 21744	6057 7385	973 1133	76.49 % 71.85 %	20.25 % 24.40 %	3.25 % 3.74 %
Health	30420 30256	23552 21930	5923 7174	945 1152	77.42 % 72.48 %	19.47 % 23.71 %	3.11 % 3.81 %
Pets	30369 30407	24861 23426	4647 5881	861 1100	81.86 % 77.04 %	15.30 % 19.34 %	2.84 % 3.62 %
Sport & Fitness	30331 30132	23924 22251	5469 6660	938 1221	78.88 % 73.85 %	18.03 % 22.10 %	3.09 % 4.05 %
Job & Career	29992 30162	23385 22078	5644 6918	963 1166	77.97 % 73.20 %	18.82 % 22.94 %	3.21 % 3.87 %
Dating	30248 30383	22763 21333	6571 7806	914 1244	75.25 % 70.21 %	21.72 % 25.69 %	3.02 % 4.09 %
Other	30124 30647	24697 23601	4581 6030	846 1016	81.98 % 77.01 %	15.21 % 19.68 %	2.81 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39676 40269	30315 28906	8070 9844	1291 1519	76.41 % 71.78 %	20.34 % 24.45 %	3.25 % 3.77 %
Outlook Mail	39212 39601	30383 28668	7586 9360	1243 1573	77.48 % 72.39 %	19.35 % 23.64 %	3.17 % 3.97 %
Yahoo Mail	39457 39443	31457 29535	6864 8473	1136 1435	79.72 % 74.88 %	17.40 % 21.48 %	2.88 % 3.64 %
AOL Mail	38991 39306	31063 29307	6769 8467	1159 1532	79.67 % 74.56 %	17.36 % 21.54 %	2.97 % 3.90 %
Mail.com	39245 39390	31827 29936	6374 8048	1044 1406	81.10 % 76.00 %	16.24 % 20.43 %	2.66 % 3.57 %
Yandex Mail	39470 39649	30837 29048	7364 9058	1269 1543	78.13 % 73.26 %	18.66 % 22.85 %	3.22 % 3.89 %
GMX Mail	38979 39420	31385 29756	6525 8273	1069 1391	80.52 % 75.48 %	16.74 % 20.99 %	2.74 % 3.53 %
Zoho Mail	39622 39320	32304 30242	6260 7760	1058 1318	81.53 % 76.91 %	15.80 % 19.74 %	2.67 % 3.35 %
ProtonMail	39949 39169	32612 30069	6327 7769	1010 1331	81.63 % 76.77 %	15.84 % 19.83 %	2.53 % 3.40 %
Custom Mail	38908 39439	32286 30620	5645 7456	977 1363	82.98 % 77.64 %	14.51 % 18.91 %	2.51 % 3.46 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.