CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
353.003 353.933	280.648 263.915	62.530 77.460	9.825 12.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.50 % 74.57 %	17.71 % 21.89 %	2.78 % 3.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27000 27771	22362 21538	3993 5334	645 899	82.82 % 77.56 %	14.79 % 19.21 %	2.39 % 3.24 %
Elektronics	27330 27297	21920 20487	4701 5875	709 935	80.20 % 75.05 %	17.20 % 21.52 %	2.59 % 3.43 %
Entertainment	27364 27641	21754 20539	4891 6155	719 947	79.50 % 74.31 %	17.87 % 22.27 %	2.63 % 3.43 %
Cosmetics & Beauty	27357 26740	21634 19918	4949 5834	774 988	79.08 % 74.49 %	18.09 % 21.82 %	2.83 % 3.69 %
Food & Drink	27544 26984	22708 20918	4147 5176	689 890	82.44 % 77.52 %	15.06 % 19.18 %	2.50 % 3.30 %
Home & Garden	26877 27074	22237 21041	3994 5178	646 855	82.74 % 77.72 %	14.86 % 19.13 %	2.40 % 3.16 %
Finance	26837 27132	20387 19366	5592 6785	858 981	75.97 % 71.38 %	20.84 % 25.01 %	3.20 % 3.62 %
Health	27305 27250	20999 19588	5489 6629	817 1033	76.91 % 71.88 %	20.10 % 24.33 %	2.99 % 3.79 %
Pets	27171 27348	22150 20994	4261 5382	760 972	81.52 % 76.77 %	15.68 % 19.68 %	2.80 % 3.55 %
Sport & Fitness	27142 26911	21304 19773	5022 6072	816 1066	78.49 % 73.48 %	18.50 % 22.56 %	3.01 % 3.96 %
Job & Career	26916 26927	20878 19603	5181 6303	857 1021	77.57 % 72.80 %	19.25 % 23.41 %	3.18 % 3.79 %
Dating	27163 27263	20255 18974	6107 7202	801 1087	74.57 % 69.60 %	22.48 % 26.42 %	2.95 % 3.99 %
Other	26997 27595	22060 21176	4203 5535	734 884	81.71 % 76.74 %	15.57 % 20.06 %	2.72 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35622 36178	27034 25762	7466 9069	1122 1347	75.89 % 71.21 %	20.96 % 25.07 %	3.15 % 3.72 %
Outlook Mail	35254 35546	27150 25591	7008 8598	1096 1357	77.01 % 71.99 %	19.88 % 24.19 %	3.11 % 3.82 %
Yahoo Mail	35417 35305	28117 26325	6312 7729	988 1251	79.39 % 74.56 %	17.82 % 21.89 %	2.79 % 3.54 %
AOL Mail	34972 35221	27748 26172	6221 7736	1003 1313	79.34 % 74.31 %	17.79 % 21.96 %	2.87 % 3.73 %
Mail.com	35275 35185	28486 26610	5866 7335	923 1240	80.75 % 75.63 %	16.63 % 20.85 %	2.62 % 3.52 %
Yandex Mail	35353 35562	27498 25903	6757 8283	1098 1376	77.78 % 72.84 %	19.11 % 23.29 %	3.11 % 3.87 %
GMX Mail	34873 35241	27920 26430	6032 7610	921 1201	80.06 % 75.00 %	17.30 % 21.59 %	2.64 % 3.41 %
Zoho Mail	35630 35220	28893 26977	5799 7106	938 1137	81.09 % 76.60 %	16.28 % 20.18 %	2.63 % 3.23 %
ProtonMail	35689 35121	28952 26814	5860 7157	877 1150	81.12 % 76.35 %	16.42 % 20.38 %	2.46 % 3.27 %
Custom Mail	34918 35354	28850 27331	5209 6837	859 1186	82.62 % 77.31 %	14.92 % 19.34 %	2.46 % 3.35 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.