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CampaignMonitor and SendPulse Email Deliverability Comparison

  CampaignMonitor
  SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.376
  285.534
  222.524
  210.501
  54.322
  65.635
  7.530
  9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.25 %
  73.72 %
  19.10 %
  22.99 %
  2.65 %
  3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21615
  22499
  17677
  17300
  3448
  4512
  490
  687
  81.78 %
  76.89 %
  15.95 %
  20.05 %
  2.27 %
  3.05 %
Elektronics
  22110
  21980
  17434
  16265
  4123
  4998
  553
  717
  78.85 %
  74.00 %
  18.65 %
  22.74 %
  2.50 %
  3.26 %
Entertainment
  21938
  22445
  17140
  16499
  4238
  5246
  560
  700
  78.13 %
  73.51 %
  19.32 %
  23.37 %
  2.55 %
  3.12 %
Cosmetics & Beauty
  22202
  21602
  17262
  15933
  4332
  4943
  608
  726
  77.75 %
  73.76 %
  19.51 %
  22.88 %
  2.74 %
  3.36 %
Food & Drink
  22270
  21764
  18123
  16717
  3624
  4368
  523
  679
  81.38 %
  76.81 %
  16.27 %
  20.07 %
  2.35 %
  3.12 %
Home & Garden
  21696
  21891
  17725
  16836
  3475
  4386
  496
  669
  81.70 %
  76.91 %
  16.02 %
  20.04 %
  2.29 %
  3.06 %
Finance
  21672
  21934
  16171
  15397
  4855
  5784
  646
  753
  74.62 %
  70.20 %
  22.40 %
  26.37 %
  2.98 %
  3.43 %
Health
  21967
  21957
  16528
  15529
  4800
  5666
  639
  762
  75.24 %
  70.72 %
  21.85 %
  25.80 %
  2.91 %
  3.47 %
Pets
  21762
  21976
  17527
  16749
  3663
  4512
  572
  715
  80.54 %
  76.21 %
  16.83 %
  20.53 %
  2.63 %
  3.25 %
Sport & Fitness
  21808
  21453
  16875
  15593
  4324
  5072
  609
  788
  77.38 %
  72.68 %
  19.83 %
  23.64 %
  2.79 %
  3.67 %
Job & Career
  21653
  21665
  16563
  15625
  4441
  5287
  649
  753
  76.49 %
  72.12 %
  20.51 %
  24.40 %
  3.00 %
  3.48 %
Dating
  21803
  21930
  15839
  14959
  5358
  6166
  606
  805
  72.65 %
  68.21 %
  24.57 %
  28.12 %
  2.78 %
  3.67 %
Other
  21880
  22438
  17660
  17099
  3641
  4695
  579
  644
  80.71 %
  76.21 %
  16.64 %
  20.92 %
  2.65 %
  2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28824
  29258
  21437
  20474
  6540
  7761
  847
  1023
  74.37 %
  69.98 %
  22.69 %
  26.53 %
  2.94 %
  3.50 %
Outlook Mail
  28267
  28757
  21405
  20461
  6046
  7305
  816
  991
  75.72 %
  71.15 %
  21.39 %
  25.40 %
  2.89 %
  3.45 %
Yahoo Mail
  28550
  28473
  22354
  21026
  5437
  6509
  759
  938
  78.30 %
  73.85 %
  19.04 %
  22.86 %
  2.66 %
  3.29 %
AOL Mail
  28307
  28422
  22181
  20932
  5370
  6502
  756
  988
  78.36 %
  73.65 %
  18.97 %
  22.88 %
  2.67 %
  3.48 %
Mail.com
  28169
  28470
  22413
  21343
  5035
  6199
  721
  928
  79.57 %
  74.97 %
  17.87 %
  21.77 %
  2.56 %
  3.26 %
Yandex Mail
  28458
  28651
  21803
  20651
  5810
  6957
  845
  1043
  76.61 %
  72.08 %
  20.42 %
  24.28 %
  2.97 %
  3.64 %
GMX Mail
  28199
  28328
  22168
  20954
  5313
  6496
  718
  878
  78.61 %
  73.97 %
  18.84 %
  22.93 %
  2.55 %
  3.10 %
Zoho Mail
  28789
  28408
  23009
  21546
  5068
  6013
  712
  849
  79.92 %
  75.84 %
  17.60 %
  21.17 %
  2.47 %
  2.99 %
ProtonMail
  28808
  28132
  22929
  21184
  5182
  6089
  697
  859
  79.59 %
  75.30 %
  17.99 %
  21.64 %
  2.42 %
  3.05 %
Custom Mail
  28005
  28635
  22825
  21930
  4521
  5804
  659
  901
  81.50 %
  76.58 %
  16.14 %
  20.27 %
  2.35 %
  3.15 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.