CampaignMonitor and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.914 223.981	170.448 162.566	46.967 54.910	5.499 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.46 % 72.58 %	21.07 % 24.52 %	2.47 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16861 17606	13525 13398	2977 3756	359 452	80.21 % 76.10 %	17.66 % 21.33 %	2.13 % 2.57 %
Elektronics	17340 17276	13309 12538	3600 4228	431 510	76.75 % 72.57 %	20.76 % 24.47 %	2.49 % 2.95 %
Entertainment	17152 17722	13093 12800	3656 4415	403 507	76.34 % 72.23 %	21.32 % 24.91 %	2.35 % 2.86 %
Cosmetics & Beauty	17403 16749	13217 12163	3753 4097	433 489	75.95 % 72.62 %	21.57 % 24.46 %	2.49 % 2.92 %
Food & Drink	17588 17150	14042 13024	3151 3651	395 475	79.84 % 75.94 %	17.92 % 21.29 %	2.25 % 2.77 %
Home & Garden	17033 17109	13662 13017	3004 3642	367 450	80.21 % 76.08 %	17.64 % 21.29 %	2.15 % 2.63 %
Finance	16977 17306	12299 11913	4197 4878	481 515	72.45 % 68.84 %	24.72 % 28.19 %	2.83 % 2.98 %
Health	17169 17181	12528 11865	4185 4786	456 530	72.97 % 69.06 %	24.38 % 27.86 %	2.66 % 3.08 %
Pets	17110 17401	13535 13138	3150 3752	425 511	79.11 % 75.50 %	18.41 % 21.56 %	2.48 % 2.94 %
Sport & Fitness	17069 16714	12911 11987	3709 4188	449 539	75.64 % 71.72 %	21.73 % 25.06 %	2.63 % 3.22 %
Job & Career	16912 16961	12685 12070	3763 4377	464 514	75.01 % 71.16 %	22.25 % 25.81 %	2.74 % 3.03 %
Dating	17204 17128	12053 11350	4717 5229	434 549	70.06 % 66.27 %	27.42 % 30.53 %	2.52 % 3.21 %
Other	17096 17678	13589 13303	3105 3911	402 464	79.49 % 75.25 %	18.16 % 22.12 %	2.35 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22704 23071	16388 15791	5695 6582	621 698	72.18 % 68.45 %	25.08 % 28.53 %	2.74 % 3.03 %
Outlook Mail	22192 22646	16389 15811	5217 6139	586 696	73.85 % 69.82 %	23.51 % 27.11 %	2.64 % 3.07 %
Yahoo Mail	22315 22260	17120 16236	4649 5381	546 643	76.72 % 72.94 %	20.83 % 24.17 %	2.45 % 2.89 %
AOL Mail	22248 22477	17095 16384	4599 5417	554 676	76.84 % 72.89 %	20.67 % 24.10 %	2.49 % 3.01 %
Mail.com	22045 22239	17180 16479	4322 5124	543 636	77.93 % 74.10 %	19.61 % 23.04 %	2.46 % 2.86 %
Yandex Mail	22301 22257	16731 15814	4961 5723	609 720	75.02 % 71.05 %	22.25 % 25.71 %	2.73 % 3.23 %
GMX Mail	22014 22322	16836 16201	4660 5520	518 601	76.48 % 72.58 %	21.17 % 24.73 %	2.35 % 2.69 %
Zoho Mail	22627 22225	17709 16608	4402 5025	516 592	78.26 % 74.73 %	19.45 % 22.61 %	2.28 % 2.66 %
ProtonMail	22625 22043	17537 16273	4562 5152	526 618	77.51 % 73.82 %	20.16 % 23.37 %	2.32 % 2.80 %
Custom Mail	21843 22441	17463 16969	3900 4847	480 625	79.95 % 75.62 %	17.85 % 21.60 %	2.20 % 2.79 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.