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CampaignMonitor and SendPulse Email Deliverability Comparison

  CampaignMonitor
  SendPulse

In this comparison, the deliverability of CampaignMonitor and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.494
  251.307
  193.843
  183.828
  50.262
  59.684
  6.389
  7.795

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.38 %
  73.15 %
  20.07 %
  23.75 %
  2.55 %
  3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18982
  19728
  15382
  15104
  3187
  4081
  413
  543
  81.03 %
  76.56 %
  16.79 %
  20.69 %
  2.18 %
  2.75 %
Elektronics
  19441
  19419
  15115
  14235
  3834
  4580
  492
  604
  77.75 %
  73.30 %
  19.72 %
  23.59 %
  2.53 %
  3.11 %
Entertainment
  19280
  19862
  14905
  14476
  3912
  4789
  463
  597
  77.31 %
  72.88 %
  20.29 %
  24.11 %
  2.40 %
  3.01 %
Cosmetics & Beauty
  19538
  18895
  15029
  13837
  4009
  4471
  500
  587
  76.92 %
  73.23 %
  20.52 %
  23.66 %
  2.56 %
  3.11 %
Food & Drink
  19734
  19209
  15906
  14679
  3367
  3971
  461
  559
  80.60 %
  76.42 %
  17.06 %
  20.67 %
  2.34 %
  2.91 %
Home & Garden
  19151
  19184
  15500
  14667
  3224
  3968
  427
  549
  80.94 %
  76.45 %
  16.83 %
  20.68 %
  2.23 %
  2.86 %
Finance
  19089
  19313
  14034
  13422
  4495
  5272
  560
  619
  73.52 %
  69.50 %
  23.55 %
  27.30 %
  2.93 %
  3.21 %
Health
  19325
  19326
  14323
  13496
  4461
  5187
  541
  643
  74.12 %
  69.83 %
  23.08 %
  26.84 %
  2.80 %
  3.33 %
Pets
  19218
  19400
  15355
  14719
  3381
  4083
  482
  598
  79.90 %
  75.87 %
  17.59 %
  21.05 %
  2.51 %
  3.08 %
Sport & Fitness
  19218
  18847
  14711
  13618
  3986
  4587
  521
  642
  76.55 %
  72.26 %
  20.74 %
  24.34 %
  2.71 %
  3.41 %
Job & Career
  19029
  19073
  14419
  13657
  4063
  4788
  547
  628
  75.77 %
  71.60 %
  21.35 %
  25.10 %
  2.87 %
  3.29 %
Dating
  19315
  19213
  13801
  12897
  5006
  5638
  508
  678
  71.45 %
  67.13 %
  25.92 %
  29.34 %
  2.63 %
  3.53 %
Other
  19174
  19838
  15363
  15021
  3337
  4269
  474
  548
  80.12 %
  75.72 %
  17.40 %
  21.52 %
  2.47 %
  2.76 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25438
  25832
  18649
  17873
  6072
  7110
  717
  849
  73.31 %
  69.19 %
  23.87 %
  27.52 %
  2.82 %
  3.29 %
Outlook Mail
  24859
  25406
  18596
  17915
  5580
  6668
  683
  823
  74.81 %
  70.51 %
  22.45 %
  26.25 %
  2.75 %
  3.24 %
Yahoo Mail
  25143
  24998
  19502
  18338
  5009
  5880
  632
  780
  77.56 %
  73.36 %
  19.92 %
  23.52 %
  2.51 %
  3.12 %
AOL Mail
  24979
  25050
  19395
  18341
  4942
  5886
  642
  823
  77.65 %
  73.22 %
  19.78 %
  23.50 %
  2.57 %
  3.29 %
Mail.com
  24789
  24995
  19515
  18633
  4646
  5601
  628
  761
  78.72 %
  74.55 %
  18.74 %
  22.41 %
  2.53 %
  3.04 %
Yandex Mail
  25198
  25166
  19115
  18034
  5357
  6278
  726
  854
  75.86 %
  71.66 %
  21.26 %
  24.95 %
  2.88 %
  3.39 %
GMX Mail
  24746
  24919
  19186
  18238
  4945
  5948
  615
  733
  77.53 %
  73.19 %
  19.98 %
  23.87 %
  2.49 %
  2.94 %
Zoho Mail
  25299
  25029
  20024
  18845
  4688
  5474
  587
  710
  79.15 %
  75.29 %
  18.53 %
  21.87 %
  2.32 %
  2.84 %
ProtonMail
  25399
  24779
  19954
  18493
  4844
  5574
  601
  712
  78.56 %
  74.63 %
  19.07 %
  22.49 %
  2.37 %
  2.87 %
Custom Mail
  24644
  25133
  19907
  19118
  4179
  5265
  558
  750
  80.78 %
  76.07 %
  16.96 %
  20.95 %
  2.26 %
  2.98 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.