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MailChimp and Newsletter2Go Email Deliverability Comparison

  MailChimp
  Newsletter2Go

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.139
  40.838
  205.299
  28.449
  62.304
  11.943
  9.536
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.08 %
  69.66 %
  22.48 %
  29.24 %
  3.44 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21575
  3108
  16668
  2310
  4226
  763
  681
  35
  77.26 %
  74.32 %
  19.59 %
  24.55 %
  3.16 %
  1.13 %
Elektronics
  21407
  3168
  16015
  2203
  4698
  930
  694
  35
  74.81 %
  69.54 %
  21.95 %
  29.36 %
  3.24 %
  1.10 %
Entertainment
  21092
  3097
  15536
  2149
  4783
  920
  773
  28
  73.66 %
  69.39 %
  22.68 %
  29.71 %
  3.66 %
  0.90 %
Cosmetics & Beauty
  21360
  3104
  15779
  2138
  4832
  928
  749
  38
  73.87 %
  68.88 %
  22.62 %
  29.90 %
  3.51 %
  1.22 %
Food & Drink
  21278
  2988
  16462
  2221
  4150
  729
  666
  38
  77.37 %
  74.33 %
  19.50 %
  24.40 %
  3.13 %
  1.27 %
Home & Garden
  21571
  3198
  16662
  2374
  4267
  790
  642
  34
  77.24 %
  74.23 %
  19.78 %
  24.70 %
  2.98 %
  1.06 %
Finance
  21157
  3213
  14893
  2065
  5453
  1111
  811
  37
  70.39 %
  64.27 %
  25.77 %
  34.58 %
  3.83 %
  1.15 %
Health
  21493
  3194
  15280
  2052
  5451
  1109
  762
  33
  71.09 %
  64.25 %
  25.36 %
  34.72 %
  3.55 %
  1.03 %
Pets
  20682
  3075
  15927
  2277
  4076
  768
  679
  30
  77.01 %
  74.05 %
  19.71 %
  24.98 %
  3.28 %
  0.98 %
Sport & Fitness
  20886
  3244
  15354
  2247
  4798
  961
  734
  36
  73.51 %
  69.27 %
  22.97 %
  29.62 %
  3.51 %
  1.11 %
Job & Career
  21164
  3038
  15371
  2106
  4984
  898
  809
  34
  72.63 %
  69.32 %
  23.55 %
  29.56 %
  3.82 %
  1.12 %
Dating
  22185
  3120
  15052
  1854
  6305
  1226
  828
  40
  67.85 %
  59.42 %
  28.42 %
  39.29 %
  3.73 %
  1.28 %
Other
  21289
  3291
  16300
  2453
  4281
  810
  708
  28
  76.57 %
  74.54 %
  20.11 %
  24.61 %
  3.33 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  27754
  3918
  19499
  2512
  7186
  1366
  1069
  40
  70.26 %
  64.11 %
  25.89 %
  34.86 %
  3.85 %
  1.02 %
Outlook Mail
  27167
  4078
  19448
  2660
  6731
  1375
  988
  43
  71.59 %
  65.23 %
  24.78 %
  33.72 %
  3.64 %
  1.05 %
Yahoo Mail
  27862
  4200
  20614
  2966
  6257
  1187
  991
  47
  73.99 %
  70.62 %
  22.46 %
  28.26 %
  3.56 %
  1.12 %
AOL Mail
  28028
  4366
  20745
  3106
  6320
  1213
  963
  47
  74.02 %
  71.14 %
  22.55 %
  27.78 %
  3.44 %
  1.08 %
Mail.com
  27985
  4218
  20948
  3033
  6061
  1137
  976
  48
  74.85 %
  71.91 %
  21.66 %
  26.96 %
  3.49 %
  1.14 %
Yandex Mail
  27773
  4051
  20140
  2782
  6607
  1223
  1026
  46
  72.52 %
  68.67 %
  23.79 %
  30.19 %
  3.69 %
  1.14 %
GMX Mail
  27692
  4002
  20643
  2712
  6149
  1243
  900
  47
  74.54 %
  67.77 %
  22.20 %
  31.06 %
  3.25 %
  1.17 %
Zoho Mail
  28148
  3898
  21272
  2817
  5984
  1038
  892
  43
  75.57 %
  72.27 %
  21.26 %
  26.63 %
  3.17 %
  1.10 %
ProtonMail
  27292
  3953
  20707
  2797
  5720
  1112
  865
  44
  75.87 %
  70.76 %
  20.96 %
  28.13 %
  3.17 %
  1.11 %
Custom Mail
  27438
  4154
  21283
  3064
  5289
  1049
  866
  41
  77.57 %
  73.76 %
  19.28 %
  25.25 %
  3.16 %
  0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.