MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.699 114.479	73.351 78.821	37.530 34.314	2.818 1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.51 % 68.85 %	33.01 % 29.97 %	2.48 % 1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	9040 8674	6246 6362	2567 2209	227 103	69.09 % 73.35 %	28.40 % 25.47 %	2.51 % 1.19 %
Elektronics	8579 8946	5500 6117	2870 2719	209 110	64.11 % 68.38 %	33.45 % 30.39 %	2.44 % 1.23 %
Entertainment	8750 8851	5641 6073	2897 2688	212 90	64.47 % 68.61 %	33.11 % 30.37 %	2.42 % 1.02 %
Cosmetics & Beauty	8651 8970	5529 6123	2900 2735	222 112	63.91 % 68.26 %	33.52 % 30.49 %	2.57 % 1.25 %
Food & Drink	8778 8427	6055 6199	2505 2125	218 103	68.98 % 73.56 %	28.54 % 25.22 %	2.48 % 1.22 %
Home & Garden	9084 8619	6248 6334	2618 2179	218 106	68.78 % 73.49 %	28.82 % 25.28 %	2.40 % 1.23 %
Finance	8573 8937	5087 5677	3275 3153	211 107	59.34 % 63.52 %	38.20 % 35.28 %	2.46 % 1.20 %
Health	8854 8684	5228 5533	3405 3053	221 98	59.05 % 63.71 %	38.46 % 35.16 %	2.50 % 1.13 %
Pets	8262 8947	5741 6562	2313 2286	208 99	69.49 % 73.34 %	28.00 % 25.55 %	2.52 % 1.11 %
Sport & Fitness	8402 8859	5424 6058	2773 2694	205 107	64.56 % 68.38 %	33.00 % 30.41 %	2.44 % 1.21 %
Job & Career	8454 8870	5447 6087	2798 2680	209 103	64.43 % 68.62 %	33.10 % 30.21 %	2.47 % 1.16 %
Dating	9520 8755	5164 5127	4118 3522	238 106	54.24 % 58.56 %	43.26 % 40.23 %	2.50 % 1.21 %
Other	8752 8940	6041 6569	2491 2271	220 100	69.02 % 73.48 %	28.46 % 25.40 %	2.51 % 1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11338 11036	6635 6954	4414 3959	289 123	58.52 % 63.01 %	38.93 % 35.87 %	2.55 % 1.11 %
Outlook Mail	10836 11406	6595 7404	3978 3869	263 133	60.86 % 64.91 %	36.71 % 33.92 %	2.43 % 1.17 %
Yahoo Mail	11496 11765	7544 8231	3658 3386	294 148	65.62 % 69.96 %	31.82 % 28.78 %	2.56 % 1.26 %
AOL Mail	11861 11776	7835 8261	3735 3375	291 140	66.06 % 70.15 %	31.49 % 28.66 %	2.45 % 1.19 %
Mail.com	11790 11594	7852 8262	3649 3201	289 131	66.60 % 71.26 %	30.95 % 27.61 %	2.45 % 1.13 %
Yandex Mail	11314 11220	7222 7661	3813 3434	279 125	63.83 % 68.28 %	33.70 % 30.61 %	2.47 % 1.11 %
GMX Mail	11264 11245	7098 7531	3884 3581	282 133	63.01 % 66.97 %	34.48 % 31.85 %	2.50 % 1.18 %
Zoho Mail	11906 11287	7897 8040	3715 3117	294 130	66.33 % 71.23 %	31.20 % 27.62 %	2.47 % 1.15 %
ProtonMail	10882 11618	7054 8071	3562 3408	266 139	64.82 % 69.47 %	32.73 % 29.33 %	2.44 % 1.20 %
Custom Mail	11012 11532	7619 8406	3122 2984	271 142	69.19 % 72.89 %	28.35 % 25.88 %	2.46 % 1.23 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.