MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.026 40.838	226.835 28.449	66.491 11.943	10.700 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.61 % 69.66 %	21.87 % 29.24 %	3.52 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23576 3108	18328 2310	4500 763	748 35	77.74 % 74.32 %	19.09 % 24.55 %	3.17 % 1.13 %
Elektronics	23486 3168	17710 2203	5001 930	775 35	75.41 % 69.54 %	21.29 % 29.36 %	3.30 % 1.10 %
Entertainment	23119 3097	17147 2149	5104 920	868 28	74.17 % 69.39 %	22.08 % 29.71 %	3.75 % 0.90 %
Cosmetics & Beauty	23435 3104	17438 2138	5163 928	834 38	74.41 % 68.88 %	22.03 % 29.90 %	3.56 % 1.22 %
Food & Drink	23284 2988	18121 2221	4426 729	737 38	77.83 % 74.33 %	19.01 % 24.40 %	3.17 % 1.27 %
Home & Garden	23718 3198	18429 2374	4554 790	735 34	77.70 % 74.23 %	19.20 % 24.70 %	3.10 % 1.06 %
Finance	23286 3213	16543 2065	5826 1111	917 37	71.04 % 64.27 %	25.02 % 34.58 %	3.94 % 1.15 %
Health	23520 3194	16886 2052	5788 1109	846 33	71.79 % 64.25 %	24.61 % 34.72 %	3.60 % 1.03 %
Pets	22786 3075	17628 2277	4380 768	778 30	77.36 % 74.05 %	19.22 % 24.98 %	3.41 % 0.98 %
Sport & Fitness	22941 3244	16965 2247	5139 961	837 36	73.95 % 69.27 %	22.40 % 29.62 %	3.65 % 1.11 %
Job & Career	23240 3038	16980 2106	5353 898	907 34	73.06 % 69.32 %	23.03 % 29.56 %	3.90 % 1.12 %
Dating	24272 3120	16672 1854	6673 1226	927 40	68.69 % 59.42 %	27.49 % 39.29 %	3.82 % 1.28 %
Other	23363 3291	17988 2453	4584 810	791 28	76.99 % 74.54 %	19.62 % 24.61 %	3.39 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30447 3918	21599 2512	7655 1366	1193 40	70.94 % 64.11 %	25.14 % 34.86 %	3.92 % 1.02 %
Outlook Mail	29976 4078	21611 2660	7214 1375	1151 43	72.09 % 65.23 %	24.07 % 33.72 %	3.84 % 1.05 %
Yahoo Mail	30468 4200	22691 2966	6680 1187	1097 47	74.47 % 70.62 %	21.92 % 28.26 %	3.60 % 1.12 %
AOL Mail	30692 4366	22831 3106	6758 1213	1103 47	74.39 % 71.14 %	22.02 % 27.78 %	3.59 % 1.08 %
Mail.com	30597 4218	23069 3033	6454 1137	1074 48	75.40 % 71.91 %	21.09 % 26.96 %	3.51 % 1.14 %
Yandex Mail	30476 4051	22235 2782	7077 1223	1164 46	72.96 % 68.67 %	23.22 % 30.19 %	3.82 % 1.14 %
GMX Mail	30440 4002	22893 2712	6547 1243	1000 47	75.21 % 67.77 %	21.51 % 31.06 %	3.29 % 1.17 %
Zoho Mail	30843 3898	23481 2817	6369 1038	993 43	76.13 % 72.27 %	20.65 % 26.63 %	3.22 % 1.10 %
ProtonMail	29997 3953	22943 2797	6085 1112	969 44	76.48 % 70.76 %	20.29 % 28.13 %	3.23 % 1.11 %
Custom Mail	30090 4154	23482 3064	5652 1049	956 41	78.04 % 73.76 %	18.78 % 25.25 %	3.18 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.