MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.274 40.838	160.986 28.449	54.001 11.943	7.287 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.43 % 69.66 %	24.29 % 29.24 %	3.28 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17232 3108	13048 2310	3654 763	530 35	75.72 % 74.32 %	21.20 % 24.55 %	3.08 % 1.13 %
Elektronics	17040 3168	12434 2203	4075 930	531 35	72.97 % 69.54 %	23.91 % 29.36 %	3.12 % 1.10 %
Entertainment	16947 3097	12215 2149	4150 920	582 28	72.08 % 69.39 %	24.49 % 29.71 %	3.43 % 0.90 %
Cosmetics & Beauty	17168 3104	12390 2138	4193 928	585 38	72.17 % 68.88 %	24.42 % 29.90 %	3.41 % 1.22 %
Food & Drink	17117 2988	12975 2221	3613 729	529 38	75.80 % 74.33 %	21.11 % 24.40 %	3.09 % 1.27 %
Home & Garden	17348 3198	13146 2374	3704 790	498 34	75.78 % 74.23 %	21.35 % 24.70 %	2.87 % 1.06 %
Finance	16952 3213	11603 2065	4729 1111	620 37	68.45 % 64.27 %	27.90 % 34.58 %	3.66 % 1.15 %
Health	17305 3194	11979 2052	4771 1109	555 33	69.22 % 64.25 %	27.57 % 34.72 %	3.21 % 1.03 %
Pets	16534 3075	12527 2277	3492 768	515 30	75.77 % 74.05 %	21.12 % 24.98 %	3.11 % 0.98 %
Sport & Fitness	16762 3244	12063 2247	4127 961	572 36	71.97 % 69.27 %	24.62 % 29.62 %	3.41 % 1.11 %
Job & Career	16864 3038	12026 2106	4240 898	598 34	71.31 % 69.32 %	25.14 % 29.56 %	3.55 % 1.12 %
Dating	17953 3120	11757 1854	5573 1226	623 40	65.49 % 59.42 %	31.04 % 39.29 %	3.47 % 1.28 %
Other	17052 3291	12823 2453	3680 810	549 28	75.20 % 74.54 %	21.58 % 24.61 %	3.22 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22358 3918	15300 2512	6263 1366	795 40	68.43 % 64.11 %	28.01 % 34.86 %	3.56 % 1.02 %
Outlook Mail	21719 4078	15169 2660	5807 1375	743 43	69.84 % 65.23 %	26.74 % 33.72 %	3.42 % 1.05 %
Yahoo Mail	22409 4200	16243 2966	5399 1187	767 47	72.48 % 70.62 %	24.09 % 28.26 %	3.42 % 1.12 %
AOL Mail	22519 4366	16341 3106	5445 1213	733 47	72.57 % 71.14 %	24.18 % 27.78 %	3.26 % 1.08 %
Mail.com	22538 4218	16535 3033	5253 1137	750 48	73.36 % 71.91 %	23.31 % 26.96 %	3.33 % 1.14 %
Yandex Mail	22281 4051	15830 2782	5672 1223	779 46	71.05 % 68.67 %	25.46 % 30.19 %	3.50 % 1.14 %
GMX Mail	22227 4002	16126 2712	5395 1243	706 47	72.55 % 67.77 %	24.27 % 31.06 %	3.18 % 1.17 %
Zoho Mail	22604 3898	16702 2817	5218 1038	684 43	73.89 % 72.27 %	23.08 % 26.63 %	3.03 % 1.10 %
ProtonMail	21776 3953	16101 2797	5001 1112	674 44	73.94 % 70.76 %	22.97 % 28.13 %	3.10 % 1.11 %
Custom Mail	21843 4154	16639 3064	4548 1049	656 41	76.18 % 73.76 %	20.82 % 25.25 %	3.00 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.