MailChimp and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.139
40.838
|
205.299
28.449
|
62.304
11.943
|
9.536
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.08 %
69.66 %
|
22.48 %
29.24 %
|
3.44 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21575
3108
|
16668
2310
|
4226
763
|
681
35
|
77.26 %
74.32 %
|
19.59 %
24.55 %
|
3.16 %
1.13 %
|
Elektronics |
21407
3168
|
16015
2203
|
4698
930
|
694
35
|
74.81 %
69.54 %
|
21.95 %
29.36 %
|
3.24 %
1.10 %
|
Entertainment |
21092
3097
|
15536
2149
|
4783
920
|
773
28
|
73.66 %
69.39 %
|
22.68 %
29.71 %
|
3.66 %
0.90 %
|
Cosmetics & Beauty |
21360
3104
|
15779
2138
|
4832
928
|
749
38
|
73.87 %
68.88 %
|
22.62 %
29.90 %
|
3.51 %
1.22 %
|
Food & Drink |
21278
2988
|
16462
2221
|
4150
729
|
666
38
|
77.37 %
74.33 %
|
19.50 %
24.40 %
|
3.13 %
1.27 %
|
Home & Garden |
21571
3198
|
16662
2374
|
4267
790
|
642
34
|
77.24 %
74.23 %
|
19.78 %
24.70 %
|
2.98 %
1.06 %
|
Finance |
21157
3213
|
14893
2065
|
5453
1111
|
811
37
|
70.39 %
64.27 %
|
25.77 %
34.58 %
|
3.83 %
1.15 %
|
Health |
21493
3194
|
15280
2052
|
5451
1109
|
762
33
|
71.09 %
64.25 %
|
25.36 %
34.72 %
|
3.55 %
1.03 %
|
Pets |
20682
3075
|
15927
2277
|
4076
768
|
679
30
|
77.01 %
74.05 %
|
19.71 %
24.98 %
|
3.28 %
0.98 %
|
Sport & Fitness |
20886
3244
|
15354
2247
|
4798
961
|
734
36
|
73.51 %
69.27 %
|
22.97 %
29.62 %
|
3.51 %
1.11 %
|
Job & Career |
21164
3038
|
15371
2106
|
4984
898
|
809
34
|
72.63 %
69.32 %
|
23.55 %
29.56 %
|
3.82 %
1.12 %
|
Dating |
22185
3120
|
15052
1854
|
6305
1226
|
828
40
|
67.85 %
59.42 %
|
28.42 %
39.29 %
|
3.73 %
1.28 %
|
Other |
21289
3291
|
16300
2453
|
4281
810
|
708
28
|
76.57 %
74.54 %
|
20.11 %
24.61 %
|
3.33 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27754
3918
|
19499
2512
|
7186
1366
|
1069
40
|
70.26 %
64.11 %
|
25.89 %
34.86 %
|
3.85 %
1.02 %
|
Outlook Mail |
27167
4078
|
19448
2660
|
6731
1375
|
988
43
|
71.59 %
65.23 %
|
24.78 %
33.72 %
|
3.64 %
1.05 %
|
Yahoo Mail |
27862
4200
|
20614
2966
|
6257
1187
|
991
47
|
73.99 %
70.62 %
|
22.46 %
28.26 %
|
3.56 %
1.12 %
|
AOL Mail |
28028
4366
|
20745
3106
|
6320
1213
|
963
47
|
74.02 %
71.14 %
|
22.55 %
27.78 %
|
3.44 %
1.08 %
|
Mail.com |
27985
4218
|
20948
3033
|
6061
1137
|
976
48
|
74.85 %
71.91 %
|
21.66 %
26.96 %
|
3.49 %
1.14 %
|
Yandex Mail |
27773
4051
|
20140
2782
|
6607
1223
|
1026
46
|
72.52 %
68.67 %
|
23.79 %
30.19 %
|
3.69 %
1.14 %
|
GMX Mail |
27692
4002
|
20643
2712
|
6149
1243
|
900
47
|
74.54 %
67.77 %
|
22.20 %
31.06 %
|
3.25 %
1.17 %
|
Zoho Mail |
28148
3898
|
21272
2817
|
5984
1038
|
892
43
|
75.57 %
72.27 %
|
21.26 %
26.63 %
|
3.17 %
1.10 %
|
ProtonMail |
27292
3953
|
20707
2797
|
5720
1112
|
865
44
|
75.87 %
70.76 %
|
20.96 %
28.13 %
|
3.17 %
1.11 %
|
Custom Mail |
27438
4154
|
21283
3064
|
5289
1049
|
866
41
|
77.57 %
73.76 %
|
19.28 %
25.25 %
|
3.16 %
0.99 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
- MailChimp and ActiveCampaign comparison
- MailChimp and AWeber comparison
- MailChimp and Benchmark Email comparison
- MailChimp and CampaignMonitor comparison
- MailChimp and Clever Elements comparison
- MailChimp and CleverReach comparison
- MailChimp and Constant Contact comparison
- MailChimp and ConvertKit comparison
- MailChimp and GetResponse comparison
- MailChimp and HubSpot comparison
- MailChimp and Klick-Tipp comparison
- MailChimp and MailerLite comparison
- MailChimp and Mailify comparison
- MailChimp and Mailjet comparison
- MailChimp and Moosend comparison
- MailChimp and Newsletter2Go comparison
- MailChimp and Rapidmail comparison
- MailChimp and SendInBlue comparison
- MailChimp and SendPulse comparison