MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
249.617 40.838	183.063 28.449	58.166 11.943	8.388 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.34 % 69.66 %	23.30 % 29.24 %	3.36 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19344 3108	14804 2310	3935 763	605 35	76.53 % 74.32 %	20.34 % 24.55 %	3.13 % 1.13 %
Elektronics	19242 3168	14234 2203	4389 930	619 35	73.97 % 69.54 %	22.81 % 29.36 %	3.22 % 1.10 %
Entertainment	18999 3097	13867 2149	4466 920	666 28	72.99 % 69.39 %	23.51 % 29.71 %	3.51 % 0.90 %
Cosmetics & Beauty	19276 3104	14095 2138	4516 928	665 38	73.12 % 68.88 %	23.43 % 29.90 %	3.45 % 1.22 %
Food & Drink	19191 2988	14722 2221	3879 729	590 38	76.71 % 74.33 %	20.21 % 24.40 %	3.07 % 1.27 %
Home & Garden	19521 3198	14951 2374	3997 790	573 34	76.59 % 74.23 %	20.48 % 24.70 %	2.94 % 1.06 %
Finance	19058 3213	13242 2065	5097 1111	719 37	69.48 % 64.27 %	26.74 % 34.58 %	3.77 % 1.15 %
Health	19412 3194	13651 2052	5114 1109	647 33	70.32 % 64.25 %	26.34 % 34.72 %	3.33 % 1.03 %
Pets	18600 3075	14220 2277	3787 768	593 30	76.45 % 74.05 %	20.36 % 24.98 %	3.19 % 0.98 %
Sport & Fitness	18792 3244	13673 2247	4461 961	658 36	72.76 % 69.27 %	23.74 % 29.62 %	3.50 % 1.11 %
Job & Career	19010 3038	13695 2106	4616 898	699 34	72.04 % 69.32 %	24.28 % 29.56 %	3.68 % 1.12 %
Dating	20030 3120	13370 1854	5933 1226	727 40	66.75 % 59.42 %	29.62 % 39.29 %	3.63 % 1.28 %
Other	19142 3291	14539 2453	3976 810	627 28	75.95 % 74.54 %	20.77 % 24.61 %	3.28 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25050 3918	17390 2512	6729 1366	931 40	69.42 % 64.11 %	26.86 % 34.86 %	3.72 % 1.02 %
Outlook Mail	24353 4078	17242 2660	6251 1375	860 43	70.80 % 65.23 %	25.67 % 33.72 %	3.53 % 1.05 %
Yahoo Mail	25136 4200	18423 2966	5834 1187	879 47	73.29 % 70.62 %	23.21 % 28.26 %	3.50 % 1.12 %
AOL Mail	25225 4366	18499 3106	5877 1213	849 47	73.34 % 71.14 %	23.30 % 27.78 %	3.37 % 1.08 %
Mail.com	25262 4218	18731 3033	5662 1137	869 48	74.15 % 71.91 %	22.41 % 26.96 %	3.44 % 1.14 %
Yandex Mail	25029 4051	17995 2782	6144 1223	890 46	71.90 % 68.67 %	24.55 % 30.19 %	3.56 % 1.14 %
GMX Mail	25000 4002	18408 2712	5784 1243	808 47	73.63 % 67.77 %	23.14 % 31.06 %	3.23 % 1.17 %
Zoho Mail	25374 3898	18985 2817	5601 1038	788 43	74.82 % 72.27 %	22.07 % 26.63 %	3.11 % 1.10 %
ProtonMail	24538 3953	18412 2797	5364 1112	762 44	75.03 % 70.76 %	21.86 % 28.13 %	3.11 % 1.11 %
Custom Mail	24650 4154	18978 3064	4920 1049	752 41	76.99 % 73.76 %	19.96 % 25.25 %	3.05 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.