MailChimp and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
331.474
40.838
|
249.042
28.449
|
70.613
11.943
|
11.819
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.13 %
69.66 %
|
21.30 %
29.24 %
|
3.57 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25696
3108
|
20088
2310
|
4781
763
|
827
35
|
78.18 %
74.32 %
|
18.61 %
24.55 %
|
3.22 %
1.13 %
|
Elektronics |
25630
3168
|
19463
2203
|
5304
930
|
863
35
|
75.94 %
69.54 %
|
20.69 %
29.36 %
|
3.37 %
1.10 %
|
Entertainment |
25220
3097
|
18844
2149
|
5419
920
|
957
28
|
74.72 %
69.39 %
|
21.49 %
29.71 %
|
3.79 %
0.90 %
|
Cosmetics & Beauty |
25507
3104
|
19118
2138
|
5477
928
|
912
38
|
74.95 %
68.88 %
|
21.47 %
29.90 %
|
3.58 %
1.22 %
|
Food & Drink |
25541
2988
|
20013
2221
|
4725
729
|
803
38
|
78.36 %
74.33 %
|
18.50 %
24.40 %
|
3.14 %
1.27 %
|
Home & Garden |
25840
3198
|
20200
2374
|
4828
790
|
812
34
|
78.17 %
74.23 %
|
18.68 %
24.70 %
|
3.14 %
1.06 %
|
Finance |
25382
3213
|
18205
2065
|
6182
1111
|
995
37
|
71.72 %
64.27 %
|
24.36 %
34.58 %
|
3.92 %
1.15 %
|
Health |
25652
3194
|
18579
2052
|
6131
1109
|
942
33
|
72.43 %
64.25 %
|
23.90 %
34.72 %
|
3.67 %
1.03 %
|
Pets |
24752
3075
|
19240
2277
|
4657
768
|
855
30
|
77.73 %
74.05 %
|
18.81 %
24.98 %
|
3.45 %
0.98 %
|
Sport & Fitness |
25051
3244
|
18644
2247
|
5477
961
|
930
36
|
74.42 %
69.27 %
|
21.86 %
29.62 %
|
3.71 %
1.11 %
|
Job & Career |
25376
3038
|
18637
2106
|
5720
898
|
1019
34
|
73.44 %
69.32 %
|
22.54 %
29.56 %
|
4.02 %
1.12 %
|
Dating |
26414
3120
|
18345
1854
|
7039
1226
|
1030
40
|
69.45 %
59.42 %
|
26.65 %
39.29 %
|
3.90 %
1.28 %
|
Other |
25413
3291
|
19666
2453
|
4873
810
|
874
28
|
77.39 %
74.54 %
|
19.18 %
24.61 %
|
3.44 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
33177
3918
|
23751
2512
|
8111
1366
|
1315
40
|
71.59 %
64.11 %
|
24.45 %
34.86 %
|
3.96 %
1.02 %
|
Outlook Mail |
32757
4078
|
23812
2660
|
7685
1375
|
1260
43
|
72.69 %
65.23 %
|
23.46 %
33.72 %
|
3.85 %
1.05 %
|
Yahoo Mail |
33202
4200
|
24891
2966
|
7107
1187
|
1204
47
|
74.97 %
70.62 %
|
21.41 %
28.26 %
|
3.63 %
1.12 %
|
AOL Mail |
33456
4366
|
25043
3106
|
7195
1213
|
1218
47
|
74.85 %
71.14 %
|
21.51 %
27.78 %
|
3.64 %
1.08 %
|
Mail.com |
33290
4218
|
25239
3033
|
6856
1137
|
1195
48
|
75.82 %
71.91 %
|
20.59 %
26.96 %
|
3.59 %
1.14 %
|
Yandex Mail |
33213
4051
|
24413
2782
|
7529
1223
|
1271
46
|
73.50 %
68.67 %
|
22.67 %
30.19 %
|
3.83 %
1.14 %
|
GMX Mail |
33203
4002
|
25158
2712
|
6930
1243
|
1115
47
|
75.77 %
67.77 %
|
20.87 %
31.06 %
|
3.36 %
1.17 %
|
Zoho Mail |
33517
3898
|
25685
2817
|
6739
1038
|
1093
43
|
76.63 %
72.27 %
|
20.11 %
26.63 %
|
3.26 %
1.10 %
|
ProtonMail |
32701
3953
|
25185
2797
|
6435
1112
|
1081
44
|
77.02 %
70.76 %
|
19.68 %
28.13 %
|
3.31 %
1.11 %
|
Custom Mail |
32958
4154
|
25865
3064
|
6026
1049
|
1067
41
|
78.48 %
73.76 %
|
18.28 %
25.25 %
|
3.24 %
0.99 %
|
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