MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.683 40.838	128.208 28.449	47.850 11.943	5.625 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.57 % 69.66 %	26.34 % 29.24 %	3.10 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14247 3108	10559 2310	3263 763	425 35	74.11 % 74.32 %	22.90 % 24.55 %	2.98 % 1.13 %
Elektronics	13776 3168	9768 2203	3600 930	408 35	70.91 % 69.54 %	26.13 % 29.36 %	2.96 % 1.10 %
Entertainment	13878 3097	9757 2149	3684 920	437 28	70.31 % 69.39 %	26.55 % 29.71 %	3.15 % 0.90 %
Cosmetics & Beauty	14024 3104	9844 2138	3718 928	462 38	70.19 % 68.88 %	26.51 % 29.90 %	3.29 % 1.22 %
Food & Drink	13949 2988	10338 2221	3199 729	412 38	74.11 % 74.33 %	22.93 % 24.40 %	2.95 % 1.27 %
Home & Garden	14318 3198	10625 2374	3307 790	386 34	74.21 % 74.23 %	23.10 % 24.70 %	2.70 % 1.06 %
Finance	13844 3213	9172 2065	4193 1111	479 37	66.25 % 64.27 %	30.29 % 34.58 %	3.46 % 1.15 %
Health	14168 3194	9479 2052	4262 1109	427 33	66.90 % 64.25 %	30.08 % 34.72 %	3.01 % 1.03 %
Pets	13394 3075	9957 2277	3040 768	397 30	74.34 % 74.05 %	22.70 % 24.98 %	2.96 % 0.98 %
Sport & Fitness	13596 3244	9528 2247	3613 961	455 36	70.08 % 69.27 %	26.57 % 29.62 %	3.35 % 1.11 %
Job & Career	13658 3038	9523 2106	3693 898	442 34	69.72 % 69.32 %	27.04 % 29.56 %	3.24 % 1.12 %
Dating	14822 3120	9331 1854	5030 1226	461 40	62.95 % 59.42 %	33.94 % 39.29 %	3.11 % 1.28 %
Other	14009 3291	10327 2453	3248 810	434 28	73.72 % 74.54 %	23.19 % 24.61 %	3.10 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18133 3918	11976 2512	5553 1366	604 40	66.05 % 64.11 %	30.62 % 34.86 %	3.33 % 1.02 %
Outlook Mail	17684 4078	11983 2660	5129 1375	572 43	67.76 % 65.23 %	29.00 % 33.72 %	3.23 % 1.05 %
Yahoo Mail	18370 4200	13032 2966	4755 1187	583 47	70.94 % 70.62 %	25.88 % 28.26 %	3.17 % 1.12 %
AOL Mail	18520 4366	13148 3106	4803 1213	569 47	70.99 % 71.14 %	25.93 % 27.78 %	3.07 % 1.08 %
Mail.com	18514 4218	13272 3033	4654 1137	588 48	71.69 % 71.91 %	25.14 % 26.96 %	3.18 % 1.14 %
Yandex Mail	18231 4051	12639 2782	4987 1223	605 46	69.33 % 68.67 %	27.35 % 30.19 %	3.32 % 1.14 %
GMX Mail	18156 4002	12782 2712	4839 1243	535 47	70.40 % 67.77 %	26.65 % 31.06 %	2.95 % 1.17 %
Zoho Mail	18608 3898	13416 2817	4654 1038	538 43	72.10 % 72.27 %	25.01 % 26.63 %	2.89 % 1.10 %
ProtonMail	17706 3953	12719 2797	4464 1112	523 44	71.83 % 70.76 %	25.21 % 28.13 %	2.95 % 1.11 %
Custom Mail	17761 4154	13241 3064	4012 1049	508 41	74.55 % 73.76 %	22.59 % 25.25 %	2.86 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.