MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.522 40.838	298.269 28.449	79.869 11.943	14.384 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 69.66 %	20.35 % 29.24 %	3.66 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30348 3108	23958 2310	5394 763	996 35	78.94 % 74.32 %	17.77 % 24.55 %	3.28 % 1.13 %
Elektronics	30284 3168	23270 2203	5960 930	1054 35	76.84 % 69.54 %	19.68 % 29.36 %	3.48 % 1.10 %
Entertainment	29867 3097	22576 2149	6135 920	1156 28	75.59 % 69.39 %	20.54 % 29.71 %	3.87 % 0.90 %
Cosmetics & Beauty	30216 3104	22908 2138	6193 928	1115 38	75.81 % 68.88 %	20.50 % 29.90 %	3.69 % 1.22 %
Food & Drink	30367 2988	24023 2221	5364 729	980 38	79.11 % 74.33 %	17.66 % 24.40 %	3.23 % 1.27 %
Home & Garden	30572 3198	24143 2374	5449 790	980 34	78.97 % 74.23 %	17.82 % 24.70 %	3.21 % 1.06 %
Finance	30139 3213	21917 2065	7003 1111	1219 37	72.72 % 64.27 %	23.24 % 34.58 %	4.04 % 1.15 %
Health	30365 3194	22322 2052	6894 1109	1149 33	73.51 % 64.25 %	22.70 % 34.72 %	3.78 % 1.03 %
Pets	29446 3075	23083 2277	5326 768	1037 30	78.39 % 74.05 %	18.09 % 24.98 %	3.52 % 0.98 %
Sport & Fitness	29599 3244	22242 2247	6216 961	1141 36	75.14 % 69.27 %	21.00 % 29.62 %	3.85 % 1.11 %
Job & Career	29976 3038	22223 2106	6512 898	1241 34	74.14 % 69.32 %	21.72 % 29.56 %	4.14 % 1.12 %
Dating	31155 3120	22021 1854	7861 1226	1273 40	70.68 % 59.42 %	25.23 % 39.29 %	4.09 % 1.28 %
Other	30188 3291	23583 2453	5562 810	1043 28	78.12 % 74.54 %	18.42 % 24.61 %	3.46 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39349 3918	28577 2512	9163 1366	1609 40	72.62 % 64.11 %	23.29 % 34.86 %	4.09 % 1.02 %
Outlook Mail	38915 4078	28632 2660	8728 1375	1555 43	73.58 % 65.23 %	22.43 % 33.72 %	4.00 % 1.05 %
Yahoo Mail	39303 4200	29752 2966	8068 1187	1483 47	75.70 % 70.62 %	20.53 % 28.26 %	3.77 % 1.12 %
AOL Mail	39551 4366	29911 3106	8161 1213	1479 47	75.63 % 71.14 %	20.63 % 27.78 %	3.74 % 1.08 %
Mail.com	39448 4218	30226 3033	7774 1137	1448 48	76.62 % 71.91 %	19.71 % 26.96 %	3.67 % 1.14 %
Yandex Mail	39389 4051	29314 2782	8571 1223	1504 46	74.42 % 68.67 %	21.76 % 30.19 %	3.82 % 1.14 %
GMX Mail	39248 4002	30119 2712	7772 1243	1357 47	76.74 % 67.77 %	19.80 % 31.06 %	3.46 % 1.17 %
Zoho Mail	39510 3898	30609 2817	7570 1038	1331 43	77.47 % 72.27 %	19.16 % 26.63 %	3.37 % 1.10 %
ProtonMail	38705 3953	30162 2797	7223 1112	1320 44	77.93 % 70.76 %	18.66 % 28.13 %	3.41 % 1.11 %
Custom Mail	39104 4154	30967 3064	6839 1049	1298 41	79.19 % 73.76 %	17.49 % 25.25 %	3.32 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.