MailChimp and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.699
114.479
|
73.351
78.821
|
37.530
34.314
|
2.818
1.344
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats MailChimp in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.51 %
68.85 %
|
33.01 %
29.97 %
|
2.48 %
1.17 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
9040
8674
|
6246
6362
|
2567
2209
|
227
103
|
69.09 %
73.35 %
|
28.40 %
25.47 %
|
2.51 %
1.19 %
|
Elektronics |
8579
8946
|
5500
6117
|
2870
2719
|
209
110
|
64.11 %
68.38 %
|
33.45 %
30.39 %
|
2.44 %
1.23 %
|
Entertainment |
8750
8851
|
5641
6073
|
2897
2688
|
212
90
|
64.47 %
68.61 %
|
33.11 %
30.37 %
|
2.42 %
1.02 %
|
Cosmetics & Beauty |
8651
8970
|
5529
6123
|
2900
2735
|
222
112
|
63.91 %
68.26 %
|
33.52 %
30.49 %
|
2.57 %
1.25 %
|
Food & Drink |
8778
8427
|
6055
6199
|
2505
2125
|
218
103
|
68.98 %
73.56 %
|
28.54 %
25.22 %
|
2.48 %
1.22 %
|
Home & Garden |
9084
8619
|
6248
6334
|
2618
2179
|
218
106
|
68.78 %
73.49 %
|
28.82 %
25.28 %
|
2.40 %
1.23 %
|
Finance |
8573
8937
|
5087
5677
|
3275
3153
|
211
107
|
59.34 %
63.52 %
|
38.20 %
35.28 %
|
2.46 %
1.20 %
|
Health |
8854
8684
|
5228
5533
|
3405
3053
|
221
98
|
59.05 %
63.71 %
|
38.46 %
35.16 %
|
2.50 %
1.13 %
|
Pets |
8262
8947
|
5741
6562
|
2313
2286
|
208
99
|
69.49 %
73.34 %
|
28.00 %
25.55 %
|
2.52 %
1.11 %
|
Sport & Fitness |
8402
8859
|
5424
6058
|
2773
2694
|
205
107
|
64.56 %
68.38 %
|
33.00 %
30.41 %
|
2.44 %
1.21 %
|
Job & Career |
8454
8870
|
5447
6087
|
2798
2680
|
209
103
|
64.43 %
68.62 %
|
33.10 %
30.21 %
|
2.47 %
1.16 %
|
Dating |
9520
8755
|
5164
5127
|
4118
3522
|
238
106
|
54.24 %
58.56 %
|
43.26 %
40.23 %
|
2.50 %
1.21 %
|
Other |
8752
8940
|
6041
6569
|
2491
2271
|
220
100
|
69.02 %
73.48 %
|
28.46 %
25.40 %
|
2.51 %
1.12 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11338
11036
|
6635
6954
|
4414
3959
|
289
123
|
58.52 %
63.01 %
|
38.93 %
35.87 %
|
2.55 %
1.11 %
|
Outlook Mail |
10836
11406
|
6595
7404
|
3978
3869
|
263
133
|
60.86 %
64.91 %
|
36.71 %
33.92 %
|
2.43 %
1.17 %
|
Yahoo Mail |
11496
11765
|
7544
8231
|
3658
3386
|
294
148
|
65.62 %
69.96 %
|
31.82 %
28.78 %
|
2.56 %
1.26 %
|
AOL Mail |
11861
11776
|
7835
8261
|
3735
3375
|
291
140
|
66.06 %
70.15 %
|
31.49 %
28.66 %
|
2.45 %
1.19 %
|
Mail.com |
11790
11594
|
7852
8262
|
3649
3201
|
289
131
|
66.60 %
71.26 %
|
30.95 %
27.61 %
|
2.45 %
1.13 %
|
Yandex Mail |
11314
11220
|
7222
7661
|
3813
3434
|
279
125
|
63.83 %
68.28 %
|
33.70 %
30.61 %
|
2.47 %
1.11 %
|
GMX Mail |
11264
11245
|
7098
7531
|
3884
3581
|
282
133
|
63.01 %
66.97 %
|
34.48 %
31.85 %
|
2.50 %
1.18 %
|
Zoho Mail |
11906
11287
|
7897
8040
|
3715
3117
|
294
130
|
66.33 %
71.23 %
|
31.20 %
27.62 %
|
2.47 %
1.15 %
|
ProtonMail |
10882
11618
|
7054
8071
|
3562
3408
|
266
139
|
64.82 %
69.47 %
|
32.73 %
29.33 %
|
2.44 %
1.20 %
|
Custom Mail |
11012
11532
|
7619
8406
|
3122
2984
|
271
142
|
69.19 %
72.89 %
|
28.35 %
25.88 %
|
2.46 %
1.23 %
|
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