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MailChimp and Newsletter2Go Email Deliverability Comparison

  MailChimp
  Newsletter2Go

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  331.474
  40.838
  249.042
  28.449
  70.613
  11.943
  11.819
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.13 %
  69.66 %
  21.30 %
  29.24 %
  3.57 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  25696
  3108
  20088
  2310
  4781
  763
  827
  35
  78.18 %
  74.32 %
  18.61 %
  24.55 %
  3.22 %
  1.13 %
Elektronics
  25630
  3168
  19463
  2203
  5304
  930
  863
  35
  75.94 %
  69.54 %
  20.69 %
  29.36 %
  3.37 %
  1.10 %
Entertainment
  25220
  3097
  18844
  2149
  5419
  920
  957
  28
  74.72 %
  69.39 %
  21.49 %
  29.71 %
  3.79 %
  0.90 %
Cosmetics & Beauty
  25507
  3104
  19118
  2138
  5477
  928
  912
  38
  74.95 %
  68.88 %
  21.47 %
  29.90 %
  3.58 %
  1.22 %
Food & Drink
  25541
  2988
  20013
  2221
  4725
  729
  803
  38
  78.36 %
  74.33 %
  18.50 %
  24.40 %
  3.14 %
  1.27 %
Home & Garden
  25840
  3198
  20200
  2374
  4828
  790
  812
  34
  78.17 %
  74.23 %
  18.68 %
  24.70 %
  3.14 %
  1.06 %
Finance
  25382
  3213
  18205
  2065
  6182
  1111
  995
  37
  71.72 %
  64.27 %
  24.36 %
  34.58 %
  3.92 %
  1.15 %
Health
  25652
  3194
  18579
  2052
  6131
  1109
  942
  33
  72.43 %
  64.25 %
  23.90 %
  34.72 %
  3.67 %
  1.03 %
Pets
  24752
  3075
  19240
  2277
  4657
  768
  855
  30
  77.73 %
  74.05 %
  18.81 %
  24.98 %
  3.45 %
  0.98 %
Sport & Fitness
  25051
  3244
  18644
  2247
  5477
  961
  930
  36
  74.42 %
  69.27 %
  21.86 %
  29.62 %
  3.71 %
  1.11 %
Job & Career
  25376
  3038
  18637
  2106
  5720
  898
  1019
  34
  73.44 %
  69.32 %
  22.54 %
  29.56 %
  4.02 %
  1.12 %
Dating
  26414
  3120
  18345
  1854
  7039
  1226
  1030
  40
  69.45 %
  59.42 %
  26.65 %
  39.29 %
  3.90 %
  1.28 %
Other
  25413
  3291
  19666
  2453
  4873
  810
  874
  28
  77.39 %
  74.54 %
  19.18 %
  24.61 %
  3.44 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  33177
  3918
  23751
  2512
  8111
  1366
  1315
  40
  71.59 %
  64.11 %
  24.45 %
  34.86 %
  3.96 %
  1.02 %
Outlook Mail
  32757
  4078
  23812
  2660
  7685
  1375
  1260
  43
  72.69 %
  65.23 %
  23.46 %
  33.72 %
  3.85 %
  1.05 %
Yahoo Mail
  33202
  4200
  24891
  2966
  7107
  1187
  1204
  47
  74.97 %
  70.62 %
  21.41 %
  28.26 %
  3.63 %
  1.12 %
AOL Mail
  33456
  4366
  25043
  3106
  7195
  1213
  1218
  47
  74.85 %
  71.14 %
  21.51 %
  27.78 %
  3.64 %
  1.08 %
Mail.com
  33290
  4218
  25239
  3033
  6856
  1137
  1195
  48
  75.82 %
  71.91 %
  20.59 %
  26.96 %
  3.59 %
  1.14 %
Yandex Mail
  33213
  4051
  24413
  2782
  7529
  1223
  1271
  46
  73.50 %
  68.67 %
  22.67 %
  30.19 %
  3.83 %
  1.14 %
GMX Mail
  33203
  4002
  25158
  2712
  6930
  1243
  1115
  47
  75.77 %
  67.77 %
  20.87 %
  31.06 %
  3.36 %
  1.17 %
Zoho Mail
  33517
  3898
  25685
  2817
  6739
  1038
  1093
  43
  76.63 %
  72.27 %
  20.11 %
  26.63 %
  3.26 %
  1.10 %
ProtonMail
  32701
  3953
  25185
  2797
  6435
  1112
  1081
  44
  77.02 %
  70.76 %
  19.68 %
  28.13 %
  3.31 %
  1.11 %
Custom Mail
  32958
  4154
  25865
  3064
  6026
  1049
  1067
  41
  78.48 %
  73.76 %
  18.28 %
  25.25 %
  3.24 %
  0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.