MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
379.055 40.838	287.481 28.449	77.770 11.943	13.804 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.84 % 69.66 %	20.52 % 29.24 %	3.64 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29314 3108	23099 2310	5250 763	965 35	78.80 % 74.32 %	17.91 % 24.55 %	3.29 % 1.13 %
Elektronics	29271 3168	22459 2203	5811 930	1001 35	76.73 % 69.54 %	19.85 % 29.36 %	3.42 % 1.10 %
Entertainment	28861 3097	21765 2149	5978 920	1118 28	75.41 % 69.39 %	20.71 % 29.71 %	3.87 % 0.90 %
Cosmetics & Beauty	29181 3104	22083 2138	6031 928	1067 38	75.68 % 68.88 %	20.67 % 29.90 %	3.66 % 1.22 %
Food & Drink	29291 2988	23150 2221	5215 729	926 38	79.03 % 74.33 %	17.80 % 24.40 %	3.16 % 1.27 %
Home & Garden	29558 3198	23304 2374	5313 790	941 34	78.84 % 74.23 %	17.97 % 24.70 %	3.18 % 1.06 %
Finance	29047 3213	21071 2065	6811 1111	1165 37	72.54 % 64.27 %	23.45 % 34.58 %	4.01 % 1.15 %
Health	29286 3194	21468 2052	6715 1109	1103 33	73.30 % 64.25 %	22.93 % 34.72 %	3.77 % 1.03 %
Pets	28419 3075	22243 2277	5175 768	1001 30	78.27 % 74.05 %	18.21 % 24.98 %	3.52 % 0.98 %
Sport & Fitness	28624 3244	21477 2247	6056 961	1091 36	75.03 % 69.27 %	21.16 % 29.62 %	3.81 % 1.11 %
Job & Career	28962 3038	21429 2106	6335 898	1198 34	73.99 % 69.32 %	21.87 % 29.56 %	4.14 % 1.12 %
Dating	30136 3120	21235 1854	7681 1226	1220 40	70.46 % 59.42 %	25.49 % 39.29 %	4.05 % 1.28 %
Other	29105 3291	22698 2453	5399 810	1008 28	77.99 % 74.54 %	18.55 % 24.61 %	3.46 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	37940 3918	27482 2512	8918 1366	1540 40	72.44 % 64.11 %	23.51 % 34.86 %	4.06 % 1.02 %
Outlook Mail	37546 4078	27563 2660	8490 1375	1493 43	73.41 % 65.23 %	22.61 % 33.72 %	3.98 % 1.05 %
Yahoo Mail	37973 4200	28699 2966	7853 1187	1421 47	75.58 % 70.62 %	20.68 % 28.26 %	3.74 % 1.12 %
AOL Mail	38252 4366	28888 3106	7948 1213	1416 47	75.52 % 71.14 %	20.78 % 27.78 %	3.70 % 1.08 %
Mail.com	38064 4218	29113 3033	7561 1137	1390 48	76.48 % 71.91 %	19.86 % 26.96 %	3.65 % 1.14 %
Yandex Mail	37949 4051	28182 2782	8322 1223	1445 46	74.26 % 68.67 %	21.93 % 30.19 %	3.81 % 1.14 %
GMX Mail	37939 4002	29060 2712	7585 1243	1294 47	76.60 % 67.77 %	19.99 % 31.06 %	3.41 % 1.17 %
Zoho Mail	38238 3898	29562 2817	7388 1038	1288 43	77.31 % 72.27 %	19.32 % 26.63 %	3.37 % 1.10 %
ProtonMail	37409 3953	29090 2797	7052 1112	1267 44	77.76 % 70.76 %	18.85 % 28.13 %	3.39 % 1.11 %
Custom Mail	37745 4154	29842 3064	6653 1049	1250 41	79.06 % 73.76 %	17.63 % 25.25 %	3.31 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.