MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.139 40.838	205.299 28.449	62.304 11.943	9.536 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.08 % 69.66 %	22.48 % 29.24 %	3.44 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21575 3108	16668 2310	4226 763	681 35	77.26 % 74.32 %	19.59 % 24.55 %	3.16 % 1.13 %
Elektronics	21407 3168	16015 2203	4698 930	694 35	74.81 % 69.54 %	21.95 % 29.36 %	3.24 % 1.10 %
Entertainment	21092 3097	15536 2149	4783 920	773 28	73.66 % 69.39 %	22.68 % 29.71 %	3.66 % 0.90 %
Cosmetics & Beauty	21360 3104	15779 2138	4832 928	749 38	73.87 % 68.88 %	22.62 % 29.90 %	3.51 % 1.22 %
Food & Drink	21278 2988	16462 2221	4150 729	666 38	77.37 % 74.33 %	19.50 % 24.40 %	3.13 % 1.27 %
Home & Garden	21571 3198	16662 2374	4267 790	642 34	77.24 % 74.23 %	19.78 % 24.70 %	2.98 % 1.06 %
Finance	21157 3213	14893 2065	5453 1111	811 37	70.39 % 64.27 %	25.77 % 34.58 %	3.83 % 1.15 %
Health	21493 3194	15280 2052	5451 1109	762 33	71.09 % 64.25 %	25.36 % 34.72 %	3.55 % 1.03 %
Pets	20682 3075	15927 2277	4076 768	679 30	77.01 % 74.05 %	19.71 % 24.98 %	3.28 % 0.98 %
Sport & Fitness	20886 3244	15354 2247	4798 961	734 36	73.51 % 69.27 %	22.97 % 29.62 %	3.51 % 1.11 %
Job & Career	21164 3038	15371 2106	4984 898	809 34	72.63 % 69.32 %	23.55 % 29.56 %	3.82 % 1.12 %
Dating	22185 3120	15052 1854	6305 1226	828 40	67.85 % 59.42 %	28.42 % 39.29 %	3.73 % 1.28 %
Other	21289 3291	16300 2453	4281 810	708 28	76.57 % 74.54 %	20.11 % 24.61 %	3.33 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27754 3918	19499 2512	7186 1366	1069 40	70.26 % 64.11 %	25.89 % 34.86 %	3.85 % 1.02 %
Outlook Mail	27167 4078	19448 2660	6731 1375	988 43	71.59 % 65.23 %	24.78 % 33.72 %	3.64 % 1.05 %
Yahoo Mail	27862 4200	20614 2966	6257 1187	991 47	73.99 % 70.62 %	22.46 % 28.26 %	3.56 % 1.12 %
AOL Mail	28028 4366	20745 3106	6320 1213	963 47	74.02 % 71.14 %	22.55 % 27.78 %	3.44 % 1.08 %
Mail.com	27985 4218	20948 3033	6061 1137	976 48	74.85 % 71.91 %	21.66 % 26.96 %	3.49 % 1.14 %
Yandex Mail	27773 4051	20140 2782	6607 1223	1026 46	72.52 % 68.67 %	23.79 % 30.19 %	3.69 % 1.14 %
GMX Mail	27692 4002	20643 2712	6149 1243	900 47	74.54 % 67.77 %	22.20 % 31.06 %	3.25 % 1.17 %
Zoho Mail	28148 3898	21272 2817	5984 1038	892 43	75.57 % 72.27 %	21.26 % 26.63 %	3.17 % 1.10 %
ProtonMail	27292 3953	20707 2797	5720 1112	865 44	75.87 % 70.76 %	20.96 % 28.13 %	3.17 % 1.11 %
Custom Mail	27438 4154	21283 3064	5289 1049	866 41	77.57 % 73.76 %	19.28 % 25.25 %	3.16 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.