MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
331.474 40.838	249.042 28.449	70.613 11.943	11.819 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.13 % 69.66 %	21.30 % 29.24 %	3.57 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25696 3108	20088 2310	4781 763	827 35	78.18 % 74.32 %	18.61 % 24.55 %	3.22 % 1.13 %
Elektronics	25630 3168	19463 2203	5304 930	863 35	75.94 % 69.54 %	20.69 % 29.36 %	3.37 % 1.10 %
Entertainment	25220 3097	18844 2149	5419 920	957 28	74.72 % 69.39 %	21.49 % 29.71 %	3.79 % 0.90 %
Cosmetics & Beauty	25507 3104	19118 2138	5477 928	912 38	74.95 % 68.88 %	21.47 % 29.90 %	3.58 % 1.22 %
Food & Drink	25541 2988	20013 2221	4725 729	803 38	78.36 % 74.33 %	18.50 % 24.40 %	3.14 % 1.27 %
Home & Garden	25840 3198	20200 2374	4828 790	812 34	78.17 % 74.23 %	18.68 % 24.70 %	3.14 % 1.06 %
Finance	25382 3213	18205 2065	6182 1111	995 37	71.72 % 64.27 %	24.36 % 34.58 %	3.92 % 1.15 %
Health	25652 3194	18579 2052	6131 1109	942 33	72.43 % 64.25 %	23.90 % 34.72 %	3.67 % 1.03 %
Pets	24752 3075	19240 2277	4657 768	855 30	77.73 % 74.05 %	18.81 % 24.98 %	3.45 % 0.98 %
Sport & Fitness	25051 3244	18644 2247	5477 961	930 36	74.42 % 69.27 %	21.86 % 29.62 %	3.71 % 1.11 %
Job & Career	25376 3038	18637 2106	5720 898	1019 34	73.44 % 69.32 %	22.54 % 29.56 %	4.02 % 1.12 %
Dating	26414 3120	18345 1854	7039 1226	1030 40	69.45 % 59.42 %	26.65 % 39.29 %	3.90 % 1.28 %
Other	25413 3291	19666 2453	4873 810	874 28	77.39 % 74.54 %	19.18 % 24.61 %	3.44 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	33177 3918	23751 2512	8111 1366	1315 40	71.59 % 64.11 %	24.45 % 34.86 %	3.96 % 1.02 %
Outlook Mail	32757 4078	23812 2660	7685 1375	1260 43	72.69 % 65.23 %	23.46 % 33.72 %	3.85 % 1.05 %
Yahoo Mail	33202 4200	24891 2966	7107 1187	1204 47	74.97 % 70.62 %	21.41 % 28.26 %	3.63 % 1.12 %
AOL Mail	33456 4366	25043 3106	7195 1213	1218 47	74.85 % 71.14 %	21.51 % 27.78 %	3.64 % 1.08 %
Mail.com	33290 4218	25239 3033	6856 1137	1195 48	75.82 % 71.91 %	20.59 % 26.96 %	3.59 % 1.14 %
Yandex Mail	33213 4051	24413 2782	7529 1223	1271 46	73.50 % 68.67 %	22.67 % 30.19 %	3.83 % 1.14 %
GMX Mail	33203 4002	25158 2712	6930 1243	1115 47	75.77 % 67.77 %	20.87 % 31.06 %	3.36 % 1.17 %
Zoho Mail	33517 3898	25685 2817	6739 1038	1093 43	76.63 % 72.27 %	20.11 % 26.63 %	3.26 % 1.10 %
ProtonMail	32701 3953	25185 2797	6435 1112	1081 44	77.02 % 70.76 %	19.68 % 28.13 %	3.31 % 1.11 %
Custom Mail	32958 4154	25865 3064	6026 1049	1067 41	78.48 % 73.76 %	18.28 % 25.25 %	3.24 % 0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.