MailChimp and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.026
40.838
|
226.835
28.449
|
66.491
11.943
|
10.700
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.61 %
69.66 %
|
21.87 %
29.24 %
|
3.52 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23576
3108
|
18328
2310
|
4500
763
|
748
35
|
77.74 %
74.32 %
|
19.09 %
24.55 %
|
3.17 %
1.13 %
|
Elektronics |
23486
3168
|
17710
2203
|
5001
930
|
775
35
|
75.41 %
69.54 %
|
21.29 %
29.36 %
|
3.30 %
1.10 %
|
Entertainment |
23119
3097
|
17147
2149
|
5104
920
|
868
28
|
74.17 %
69.39 %
|
22.08 %
29.71 %
|
3.75 %
0.90 %
|
Cosmetics & Beauty |
23435
3104
|
17438
2138
|
5163
928
|
834
38
|
74.41 %
68.88 %
|
22.03 %
29.90 %
|
3.56 %
1.22 %
|
Food & Drink |
23284
2988
|
18121
2221
|
4426
729
|
737
38
|
77.83 %
74.33 %
|
19.01 %
24.40 %
|
3.17 %
1.27 %
|
Home & Garden |
23718
3198
|
18429
2374
|
4554
790
|
735
34
|
77.70 %
74.23 %
|
19.20 %
24.70 %
|
3.10 %
1.06 %
|
Finance |
23286
3213
|
16543
2065
|
5826
1111
|
917
37
|
71.04 %
64.27 %
|
25.02 %
34.58 %
|
3.94 %
1.15 %
|
Health |
23520
3194
|
16886
2052
|
5788
1109
|
846
33
|
71.79 %
64.25 %
|
24.61 %
34.72 %
|
3.60 %
1.03 %
|
Pets |
22786
3075
|
17628
2277
|
4380
768
|
778
30
|
77.36 %
74.05 %
|
19.22 %
24.98 %
|
3.41 %
0.98 %
|
Sport & Fitness |
22941
3244
|
16965
2247
|
5139
961
|
837
36
|
73.95 %
69.27 %
|
22.40 %
29.62 %
|
3.65 %
1.11 %
|
Job & Career |
23240
3038
|
16980
2106
|
5353
898
|
907
34
|
73.06 %
69.32 %
|
23.03 %
29.56 %
|
3.90 %
1.12 %
|
Dating |
24272
3120
|
16672
1854
|
6673
1226
|
927
40
|
68.69 %
59.42 %
|
27.49 %
39.29 %
|
3.82 %
1.28 %
|
Other |
23363
3291
|
17988
2453
|
4584
810
|
791
28
|
76.99 %
74.54 %
|
19.62 %
24.61 %
|
3.39 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30447
3918
|
21599
2512
|
7655
1366
|
1193
40
|
70.94 %
64.11 %
|
25.14 %
34.86 %
|
3.92 %
1.02 %
|
Outlook Mail |
29976
4078
|
21611
2660
|
7214
1375
|
1151
43
|
72.09 %
65.23 %
|
24.07 %
33.72 %
|
3.84 %
1.05 %
|
Yahoo Mail |
30468
4200
|
22691
2966
|
6680
1187
|
1097
47
|
74.47 %
70.62 %
|
21.92 %
28.26 %
|
3.60 %
1.12 %
|
AOL Mail |
30692
4366
|
22831
3106
|
6758
1213
|
1103
47
|
74.39 %
71.14 %
|
22.02 %
27.78 %
|
3.59 %
1.08 %
|
Mail.com |
30597
4218
|
23069
3033
|
6454
1137
|
1074
48
|
75.40 %
71.91 %
|
21.09 %
26.96 %
|
3.51 %
1.14 %
|
Yandex Mail |
30476
4051
|
22235
2782
|
7077
1223
|
1164
46
|
72.96 %
68.67 %
|
23.22 %
30.19 %
|
3.82 %
1.14 %
|
GMX Mail |
30440
4002
|
22893
2712
|
6547
1243
|
1000
47
|
75.21 %
67.77 %
|
21.51 %
31.06 %
|
3.29 %
1.17 %
|
Zoho Mail |
30843
3898
|
23481
2817
|
6369
1038
|
993
43
|
76.13 %
72.27 %
|
20.65 %
26.63 %
|
3.22 %
1.10 %
|
ProtonMail |
29997
3953
|
22943
2797
|
6085
1112
|
969
44
|
76.48 %
70.76 %
|
20.29 %
28.13 %
|
3.23 %
1.11 %
|
Custom Mail |
30090
4154
|
23482
3064
|
5652
1049
|
956
41
|
78.04 %
73.76 %
|
18.78 %
25.25 %
|
3.18 %
0.99 %
|
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