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MailChimp and Newsletter2Go Email Deliverability Comparison

  MailChimp
  Newsletter2Go

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  40.838
  160.986
  28.449
  54.001
  11.943
  7.287
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  69.66 %
  24.29 %
  29.24 %
  3.28 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  3108
  13048
  2310
  3654
  763
  530
  35
  75.72 %
  74.32 %
  21.20 %
  24.55 %
  3.08 %
  1.13 %
Elektronics
  17040
  3168
  12434
  2203
  4075
  930
  531
  35
  72.97 %
  69.54 %
  23.91 %
  29.36 %
  3.12 %
  1.10 %
Entertainment
  16947
  3097
  12215
  2149
  4150
  920
  582
  28
  72.08 %
  69.39 %
  24.49 %
  29.71 %
  3.43 %
  0.90 %
Cosmetics & Beauty
  17168
  3104
  12390
  2138
  4193
  928
  585
  38
  72.17 %
  68.88 %
  24.42 %
  29.90 %
  3.41 %
  1.22 %
Food & Drink
  17117
  2988
  12975
  2221
  3613
  729
  529
  38
  75.80 %
  74.33 %
  21.11 %
  24.40 %
  3.09 %
  1.27 %
Home & Garden
  17348
  3198
  13146
  2374
  3704
  790
  498
  34
  75.78 %
  74.23 %
  21.35 %
  24.70 %
  2.87 %
  1.06 %
Finance
  16952
  3213
  11603
  2065
  4729
  1111
  620
  37
  68.45 %
  64.27 %
  27.90 %
  34.58 %
  3.66 %
  1.15 %
Health
  17305
  3194
  11979
  2052
  4771
  1109
  555
  33
  69.22 %
  64.25 %
  27.57 %
  34.72 %
  3.21 %
  1.03 %
Pets
  16534
  3075
  12527
  2277
  3492
  768
  515
  30
  75.77 %
  74.05 %
  21.12 %
  24.98 %
  3.11 %
  0.98 %
Sport & Fitness
  16762
  3244
  12063
  2247
  4127
  961
  572
  36
  71.97 %
  69.27 %
  24.62 %
  29.62 %
  3.41 %
  1.11 %
Job & Career
  16864
  3038
  12026
  2106
  4240
  898
  598
  34
  71.31 %
  69.32 %
  25.14 %
  29.56 %
  3.55 %
  1.12 %
Dating
  17953
  3120
  11757
  1854
  5573
  1226
  623
  40
  65.49 %
  59.42 %
  31.04 %
  39.29 %
  3.47 %
  1.28 %
Other
  17052
  3291
  12823
  2453
  3680
  810
  549
  28
  75.20 %
  74.54 %
  21.58 %
  24.61 %
  3.22 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  3918
  15300
  2512
  6263
  1366
  795
  40
  68.43 %
  64.11 %
  28.01 %
  34.86 %
  3.56 %
  1.02 %
Outlook Mail
  21719
  4078
  15169
  2660
  5807
  1375
  743
  43
  69.84 %
  65.23 %
  26.74 %
  33.72 %
  3.42 %
  1.05 %
Yahoo Mail
  22409
  4200
  16243
  2966
  5399
  1187
  767
  47
  72.48 %
  70.62 %
  24.09 %
  28.26 %
  3.42 %
  1.12 %
AOL Mail
  22519
  4366
  16341
  3106
  5445
  1213
  733
  47
  72.57 %
  71.14 %
  24.18 %
  27.78 %
  3.26 %
  1.08 %
Mail.com
  22538
  4218
  16535
  3033
  5253
  1137
  750
  48
  73.36 %
  71.91 %
  23.31 %
  26.96 %
  3.33 %
  1.14 %
Yandex Mail
  22281
  4051
  15830
  2782
  5672
  1223
  779
  46
  71.05 %
  68.67 %
  25.46 %
  30.19 %
  3.50 %
  1.14 %
GMX Mail
  22227
  4002
  16126
  2712
  5395
  1243
  706
  47
  72.55 %
  67.77 %
  24.27 %
  31.06 %
  3.18 %
  1.17 %
Zoho Mail
  22604
  3898
  16702
  2817
  5218
  1038
  684
  43
  73.89 %
  72.27 %
  23.08 %
  26.63 %
  3.03 %
  1.10 %
ProtonMail
  21776
  3953
  16101
  2797
  5001
  1112
  674
  44
  73.94 %
  70.76 %
  22.97 %
  28.13 %
  3.10 %
  1.11 %
Custom Mail
  21843
  4154
  16639
  3064
  4548
  1049
  656
  41
  76.18 %
  73.76 %
  20.82 %
  25.25 %
  3.00 %
  0.99 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.