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MailChimp and Newsletter2Go Email Deliverability Comparison

  MailChimp
  Newsletter2Go

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Newsletter2Go than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.699
  114.479
  73.351
  78.821
  37.530
  34.314
  2.818
  1.344

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Newsletter2Go beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.51 %
  68.85 %
  33.01 %
  29.97 %
  2.48 %
  1.17 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Newsletter2Go is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  9040
  8674
  6246
  6362
  2567
  2209
  227
  103
  69.09 %
  73.35 %
  28.40 %
  25.47 %
  2.51 %
  1.19 %
Elektronics
  8579
  8946
  5500
  6117
  2870
  2719
  209
  110
  64.11 %
  68.38 %
  33.45 %
  30.39 %
  2.44 %
  1.23 %
Entertainment
  8750
  8851
  5641
  6073
  2897
  2688
  212
  90
  64.47 %
  68.61 %
  33.11 %
  30.37 %
  2.42 %
  1.02 %
Cosmetics & Beauty
  8651
  8970
  5529
  6123
  2900
  2735
  222
  112
  63.91 %
  68.26 %
  33.52 %
  30.49 %
  2.57 %
  1.25 %
Food & Drink
  8778
  8427
  6055
  6199
  2505
  2125
  218
  103
  68.98 %
  73.56 %
  28.54 %
  25.22 %
  2.48 %
  1.22 %
Home & Garden
  9084
  8619
  6248
  6334
  2618
  2179
  218
  106
  68.78 %
  73.49 %
  28.82 %
  25.28 %
  2.40 %
  1.23 %
Finance
  8573
  8937
  5087
  5677
  3275
  3153
  211
  107
  59.34 %
  63.52 %
  38.20 %
  35.28 %
  2.46 %
  1.20 %
Health
  8854
  8684
  5228
  5533
  3405
  3053
  221
  98
  59.05 %
  63.71 %
  38.46 %
  35.16 %
  2.50 %
  1.13 %
Pets
  8262
  8947
  5741
  6562
  2313
  2286
  208
  99
  69.49 %
  73.34 %
  28.00 %
  25.55 %
  2.52 %
  1.11 %
Sport & Fitness
  8402
  8859
  5424
  6058
  2773
  2694
  205
  107
  64.56 %
  68.38 %
  33.00 %
  30.41 %
  2.44 %
  1.21 %
Job & Career
  8454
  8870
  5447
  6087
  2798
  2680
  209
  103
  64.43 %
  68.62 %
  33.10 %
  30.21 %
  2.47 %
  1.16 %
Dating
  9520
  8755
  5164
  5127
  4118
  3522
  238
  106
  54.24 %
  58.56 %
  43.26 %
  40.23 %
  2.50 %
  1.21 %
Other
  8752
  8940
  6041
  6569
  2491
  2271
  220
  100
  69.02 %
  73.48 %
  28.46 %
  25.40 %
  2.51 %
  1.12 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Newsletter2Go is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11338
  11036
  6635
  6954
  4414
  3959
  289
  123
  58.52 %
  63.01 %
  38.93 %
  35.87 %
  2.55 %
  1.11 %
Outlook Mail
  10836
  11406
  6595
  7404
  3978
  3869
  263
  133
  60.86 %
  64.91 %
  36.71 %
  33.92 %
  2.43 %
  1.17 %
Yahoo Mail
  11496
  11765
  7544
  8231
  3658
  3386
  294
  148
  65.62 %
  69.96 %
  31.82 %
  28.78 %
  2.56 %
  1.26 %
AOL Mail
  11861
  11776
  7835
  8261
  3735
  3375
  291
  140
  66.06 %
  70.15 %
  31.49 %
  28.66 %
  2.45 %
  1.19 %
Mail.com
  11790
  11594
  7852
  8262
  3649
  3201
  289
  131
  66.60 %
  71.26 %
  30.95 %
  27.61 %
  2.45 %
  1.13 %
Yandex Mail
  11314
  11220
  7222
  7661
  3813
  3434
  279
  125
  63.83 %
  68.28 %
  33.70 %
  30.61 %
  2.47 %
  1.11 %
GMX Mail
  11264
  11245
  7098
  7531
  3884
  3581
  282
  133
  63.01 %
  66.97 %
  34.48 %
  31.85 %
  2.50 %
  1.18 %
Zoho Mail
  11906
  11287
  7897
  8040
  3715
  3117
  294
  130
  66.33 %
  71.23 %
  31.20 %
  27.62 %
  2.47 %
  1.15 %
ProtonMail
  10882
  11618
  7054
  8071
  3562
  3408
  266
  139
  64.82 %
  69.47 %
  32.73 %
  29.33 %
  2.44 %
  1.20 %
Custom Mail
  11012
  11532
  7619
  8406
  3122
  2984
  271
  142
  69.19 %
  72.89 %
  28.35 %
  25.88 %
  2.46 %
  1.23 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.