MailChimp and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
539.057 40.838	418.308 28.449	101.600 11.943	19.540 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.60 % 69.66 %	18.85 % 29.24 %	3.62 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41572 3108	33342 2310	6908 763	1351 35	80.20 % 74.32 %	16.62 % 24.55 %	3.25 % 1.13 %
Elektronics	41454 3168	32533 2203	7563 930	1406 35	78.48 % 69.54 %	18.24 % 29.36 %	3.39 % 1.10 %
Entertainment	41090 3097	31786 2149	7808 920	1529 28	77.36 % 69.39 %	19.00 % 29.71 %	3.72 % 0.90 %
Cosmetics & Beauty	41643 3104	32288 2138	7847 928	1511 38	77.54 % 68.88 %	18.84 % 29.90 %	3.63 % 1.22 %
Food & Drink	41599 2988	33412 2221	6854 729	1352 38	80.32 % 74.33 %	16.48 % 24.40 %	3.25 % 1.27 %
Home & Garden	41818 3198	33534 2374	6962 790	1357 34	80.19 % 74.23 %	16.65 % 24.70 %	3.25 % 1.06 %
Finance	41479 3213	30971 2065	8866 1111	1651 37	74.67 % 64.27 %	21.37 % 34.58 %	3.98 % 1.15 %
Health	41568 3194	31376 2052	8660 1109	1581 33	75.48 % 64.25 %	20.83 % 34.72 %	3.80 % 1.03 %
Pets	40695 3075	32392 2277	6903 768	1419 30	79.60 % 74.05 %	16.96 % 24.98 %	3.49 % 0.98 %
Sport & Fitness	41056 3244	31508 2247	8017 961	1571 36	76.74 % 69.27 %	19.53 % 29.62 %	3.83 % 1.11 %
Job & Career	41330 3038	31324 2106	8366 898	1665 34	75.79 % 69.32 %	20.24 % 29.56 %	4.03 % 1.12 %
Dating	42200 3120	30854 1854	9679 1226	1706 40	73.11 % 59.42 %	22.94 % 39.29 %	4.04 % 1.28 %
Other	41553 3291	32988 2453	7167 810	1441 28	79.39 % 74.54 %	17.25 % 24.61 %	3.47 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50625 3918	37369 2512	11211 1366	2081 40	73.82 % 64.11 %	22.15 % 34.86 %	4.11 % 1.02 %
Outlook Mail	50264 4078	37792 2660	10524 1375	1994 43	75.19 % 65.23 %	20.94 % 33.72 %	3.97 % 1.05 %
Yahoo Mail	50468 4200	38832 2966	9744 1187	1893 47	76.94 % 70.62 %	19.31 % 28.26 %	3.75 % 1.12 %
AOL Mail	50779 4366	39072 3106	9865 1213	1885 47	76.95 % 71.14 %	19.43 % 27.78 %	3.71 % 1.08 %
Mail.com	50767 4218	39555 3033	9423 1137	1840 48	77.91 % 71.91 %	18.56 % 26.96 %	3.62 % 1.14 %
Yandex Mail	50905 4051	38563 2782	10432 1223	1939 46	75.75 % 68.67 %	20.49 % 30.19 %	3.81 % 1.14 %
GMX Mail	50610 4002	39538 2712	9362 1243	1752 47	78.12 % 67.77 %	18.50 % 31.06 %	3.46 % 1.17 %
Zoho Mail	50703 3898	39986 2817	9114 1038	1662 43	78.86 % 72.27 %	17.98 % 26.63 %	3.28 % 1.10 %
ProtonMail	50015 3953	39667 2797	8715 1112	1658 44	79.31 % 70.76 %	17.42 % 28.13 %	3.32 % 1.11 %
Custom Mail	50272 4154	40360 3064	8317 1049	1615 41	80.28 % 73.76 %	16.54 % 25.25 %	3.21 % 0.99 %
iCloud Mail	11136	8762	1909	487	78.68 % %	17.14 % %	4.37 % %
Tuta	11139	9270	1513	371	83.22 % %	13.58 % %	3.33 % %
Juno.com	11374	9542	1471	363	83.89 % %	12.93 % %	3.19 % %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.