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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  283.779
  226.157
  210.711
  51.879
  63.254
  6.797
  9.814

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  74.25 %
  18.21 %
  22.29 %
  2.39 %
  3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  22098
  17423
  17111
  3148
  4295
  458
  692
  82.85 %
  77.43 %
  14.97 %
  19.44 %
  2.18 %
  3.13 %
Elektronics
  21822
  21918
  17457
  16443
  3858
  4766
  507
  709
  80.00 %
  75.02 %
  17.68 %
  21.74 %
  2.32 %
  3.23 %
Entertainment
  21535
  21585
  17034
  15938
  3970
  4854
  531
  793
  79.10 %
  73.84 %
  18.44 %
  22.49 %
  2.47 %
  3.67 %
Cosmetics & Beauty
  21727
  21822
  17200
  16153
  3997
  4899
  530
  770
  79.16 %
  74.02 %
  18.40 %
  22.45 %
  2.44 %
  3.53 %
Food & Drink
  21510
  21818
  17821
  16912
  3242
  4219
  447
  687
  82.85 %
  77.51 %
  15.07 %
  19.34 %
  2.08 %
  3.15 %
Home & Garden
  22289
  22122
  18411
  17120
  3431
  4334
  447
  668
  82.60 %
  77.39 %
  15.39 %
  19.59 %
  2.01 %
  3.02 %
Finance
  22217
  21665
  16839
  15292
  4792
  5535
  586
  838
  75.79 %
  70.58 %
  21.57 %
  25.55 %
  2.64 %
  3.87 %
Health
  21955
  21952
  16815
  15651
  4617
  5521
  523
  780
  76.59 %
  71.30 %
  21.03 %
  25.15 %
  2.38 %
  3.55 %
Pets
  22116
  21204
  18124
  16354
  3506
  4143
  486
  707
  81.95 %
  77.13 %
  15.85 %
  19.54 %
  2.20 %
  3.33 %
Sport & Fitness
  22032
  21443
  17234
  15800
  4235
  4884
  563
  759
  78.22 %
  73.68 %
  19.22 %
  22.78 %
  2.56 %
  3.54 %
Job & Career
  22474
  21673
  17441
  15774
  4427
  5068
  606
  831
  77.61 %
  72.78 %
  19.70 %
  23.38 %
  2.70 %
  3.83 %
Dating
  21859
  22705
  16143
  15462
  5122
  6390
  594
  853
  73.85 %
  68.10 %
  23.43 %
  28.14 %
  2.72 %
  3.76 %
Other
  22268
  21774
  18215
  16701
  3534
  4346
  519
  727
  81.80 %
  76.70 %
  15.87 %
  19.96 %
  2.33 %
  3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28438
  21683
  20046
  6204
  7296
  762
  1096
  75.69 %
  70.49 %
  21.66 %
  25.66 %
  2.66 %
  3.85 %
Outlook Mail
  28601
  27892
  21837
  20014
  6026
  6849
  738
  1029
  76.35 %
  71.76 %
  21.07 %
  24.56 %
  2.58 %
  3.69 %
Yahoo Mail
  27970
  28496
  22271
  21123
  5008
  6352
  691
  1021
  79.62 %
  74.13 %
  17.90 %
  22.29 %
  2.47 %
  3.58 %
AOL Mail
  28577
  28680
  22653
  21262
  5216
  6420
  708
  998
  79.27 %
  74.14 %
  18.25 %
  22.38 %
  2.48 %
  3.48 %
Mail.com
  28490
  28623
  22952
  21479
  4875
  6146
  663
  998
  80.56 %
  75.04 %
  17.11 %
  21.47 %
  2.33 %
  3.49 %
Yandex Mail
  28497
  28419
  22218
  20645
  5524
  6711
  755
  1063
  77.97 %
  72.65 %
  19.38 %
  23.61 %
  2.65 %
  3.74 %
GMX Mail
  28404
  28372
  22638
  21205
  5129
  6240
  637
  927
  79.70 %
  74.74 %
  18.06 %
  21.99 %
  2.24 %
  3.27 %
Zoho Mail
  29013
  28820
  23566
  21838
  4823
  6074
  624
  908
  81.23 %
  75.77 %
  16.62 %
  21.08 %
  2.15 %
  3.15 %
ProtonMail
  28453
  27932
  23044
  21251
  4798
  5798
  611
  883
  80.99 %
  76.08 %
  16.86 %
  20.76 %
  2.15 %
  3.16 %
Custom Mail
  28179
  28107
  23295
  21848
  4276
  5368
  608
  891
  82.67 %
  77.73 %
  15.17 %
  19.10 %
  2.16 %
  3.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.