Sign In
Language

ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  222.274
  173.208
  160.986
  45.198
  54.001
  5.013
  7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  72.43 %
  20.23 %
  24.29 %
  2.24 %
  3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17232
  13319
  13048
  2729
  3654
  355
  530
  81.20 %
  75.72 %
  16.64 %
  21.20 %
  2.16 %
  3.08 %
Elektronics
  17027
  17040
  13279
  12434
  3380
  4075
  368
  531
  77.99 %
  72.97 %
  19.85 %
  23.91 %
  2.16 %
  3.12 %
Entertainment
  16836
  16947
  13008
  12215
  3451
  4150
  377
  582
  77.26 %
  72.08 %
  20.50 %
  24.49 %
  2.24 %
  3.43 %
Cosmetics & Beauty
  16960
  17168
  13101
  12390
  3477
  4193
  382
  585
  77.25 %
  72.17 %
  20.50 %
  24.42 %
  2.25 %
  3.41 %
Food & Drink
  16657
  17117
  13525
  12975
  2812
  3613
  320
  529
  81.20 %
  75.80 %
  16.88 %
  21.11 %
  1.92 %
  3.09 %
Home & Garden
  17597
  17348
  14249
  13146
  3014
  3704
  334
  498
  80.97 %
  75.78 %
  17.13 %
  21.35 %
  1.90 %
  2.87 %
Finance
  17386
  16952
  12784
  11603
  4170
  4729
  432
  620
  73.53 %
  68.45 %
  23.98 %
  27.90 %
  2.48 %
  3.66 %
Health
  17404
  17305
  12966
  11979
  4064
  4771
  374
  555
  74.50 %
  69.22 %
  23.35 %
  27.57 %
  2.15 %
  3.21 %
Pets
  17453
  16534
  14040
  12527
  3043
  3492
  370
  515
  80.44 %
  75.77 %
  17.44 %
  21.12 %
  2.12 %
  3.11 %
Sport & Fitness
  17355
  16762
  13246
  12063
  3685
  4127
  424
  572
  76.32 %
  71.97 %
  21.23 %
  24.62 %
  2.44 %
  3.41 %
Job & Career
  17735
  16864
  13457
  12026
  3819
  4240
  459
  598
  75.88 %
  71.31 %
  21.53 %
  25.14 %
  2.59 %
  3.55 %
Dating
  17080
  17953
  12156
  11757
  4495
  5573
  429
  623
  71.17 %
  65.49 %
  26.32 %
  31.04 %
  2.51 %
  3.47 %
Other
  17526
  17052
  14078
  12823
  3059
  3680
  389
  549
  80.33 %
  75.20 %
  17.45 %
  21.58 %
  2.22 %
  3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  22358
  16539
  15300
  5428
  6263
  551
  795
  73.45 %
  68.43 %
  24.11 %
  28.01 %
  2.45 %
  3.56 %
Outlook Mail
  22523
  21719
  16719
  15169
  5256
  5807
  548
  743
  74.23 %
  69.84 %
  23.34 %
  26.74 %
  2.43 %
  3.42 %
Yahoo Mail
  21870
  22409
  17068
  16243
  4299
  5399
  503
  767
  78.04 %
  72.48 %
  19.66 %
  24.09 %
  2.30 %
  3.42 %
AOL Mail
  22550
  22519
  17519
  16341
  4513
  5445
  518
  733
  77.69 %
  72.57 %
  20.01 %
  24.18 %
  2.30 %
  3.26 %
Mail.com
  22383
  22538
  17665
  16535
  4227
  5253
  491
  750
  78.92 %
  73.36 %
  18.88 %
  23.31 %
  2.19 %
  3.33 %
Yandex Mail
  22447
  22281
  17146
  15830
  4761
  5672
  540
  779
  76.38 %
  71.05 %
  21.21 %
  25.46 %
  2.41 %
  3.50 %
GMX Mail
  22078
  22227
  17089
  16126
  4521
  5395
  468
  706
  77.40 %
  72.55 %
  20.48 %
  24.27 %
  2.12 %
  3.18 %
Zoho Mail
  22624
  22604
  17952
  16702
  4197
  5218
  475
  684
  79.35 %
  73.89 %
  18.55 %
  23.08 %
  2.10 %
  3.03 %
ProtonMail
  22358
  21776
  17632
  16101
  4260
  5001
  466
  674
  78.86 %
  73.94 %
  19.05 %
  22.97 %
  2.08 %
  3.10 %
Custom Mail
  22068
  21843
  17879
  16639
  3736
  4548
  453
  656
  81.02 %
  76.18 %
  16.93 %
  20.82 %
  2.05 %
  3.00 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.