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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  134.764
  134.225
  97.310
  89.863
  35.220
  40.666
  2.234
  3.696

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.21 %
  66.95 %
  26.13 %
  30.30 %
  1.66 %
  2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  9652
  10565
  7401
  7508
  2092
  2772
  159
  285
  76.68 %
  71.06 %
  21.67 %
  26.24 %
  1.65 %
  2.70 %
Elektronics
  10211
  10165
  7366
  6795
  2678
  3096
  167
  274
  72.14 %
  66.85 %
  26.23 %
  30.46 %
  1.64 %
  2.70 %
Entertainment
  10139
  10312
  7302
  6880
  2689
  3139
  148
  293
  72.02 %
  66.72 %
  26.52 %
  30.44 %
  1.46 %
  2.84 %
Cosmetics & Beauty
  10288
  10277
  7400
  6832
  2715
  3152
  173
  293
  71.93 %
  66.48 %
  26.39 %
  30.67 %
  1.68 %
  2.85 %
Food & Drink
  10062
  10392
  7683
  7386
  2215
  2723
  164
  283
  76.36 %
  71.07 %
  22.01 %
  26.20 %
  1.63 %
  2.72 %
Home & Garden
  10749
  10653
  8209
  7559
  2372
  2831
  168
  263
  76.37 %
  70.96 %
  22.07 %
  26.57 %
  1.56 %
  2.47 %
Finance
  10551
  10164
  7119
  6318
  3258
  3555
  174
  291
  67.47 %
  62.16 %
  30.88 %
  34.98 %
  1.65 %
  2.86 %
Health
  10473
  10455
  7087
  6500
  3225
  3666
  161
  289
  67.67 %
  62.17 %
  30.79 %
  35.06 %
  1.54 %
  2.76 %
Pets
  10563
  9855
  8061
  7037
  2329
  2542
  173
  276
  76.31 %
  71.41 %
  22.05 %
  25.79 %
  1.64 %
  2.80 %
Sport & Fitness
  10562
  9980
  7526
  6672
  2847
  3027
  189
  281
  71.26 %
  66.85 %
  26.96 %
  30.33 %
  1.79 %
  2.82 %
Job & Career
  10842
  10009
  7749
  6668
  2892
  3062
  201
  279
  71.47 %
  66.62 %
  26.67 %
  30.59 %
  1.85 %
  2.79 %
Dating
  10158
  11057
  6406
  6378
  3571
  4378
  181
  301
  63.06 %
  57.68 %
  35.15 %
  39.59 %
  1.78 %
  2.72 %
Other
  10514
  10341
  8001
  7330
  2337
  2723
  176
  288
  76.10 %
  70.88 %
  22.23 %
  26.33 %
  1.67 %
  2.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  13616
  13410
  9128
  8248
  4254
  4768
  234
  394
  67.04 %
  61.51 %
  31.24 %
  35.56 %
  1.72 %
  2.94 %
Outlook Mail
  13659
  12950
  9323
  8265
  4093
  4330
  243
  355
  68.26 %
  63.82 %
  29.97 %
  33.44 %
  1.78 %
  2.74 %
Yahoo Mail
  13002
  13610
  9536
  9245
  3235
  3996
  231
  369
  73.34 %
  67.93 %
  24.88 %
  29.36 %
  1.78 %
  2.71 %
AOL Mail
  13618
  13829
  9946
  9404
  3448
  4045
  224
  380
  73.04 %
  68.00 %
  25.32 %
  29.25 %
  1.64 %
  2.75 %
Mail.com
  13548
  13820
  10070
  9483
  3261
  3949
  217
  388
  74.33 %
  68.62 %
  24.07 %
  28.57 %
  1.60 %
  2.81 %
Yandex Mail
  13392
  13484
  9568
  8900
  3599
  4186
  225
  398
  71.45 %
  66.00 %
  26.87 %
  31.04 %
  1.68 %
  2.95 %
GMX Mail
  13395
  13381
  9534
  8832
  3650
  4182
  211
  367
  71.18 %
  66.00 %
  27.25 %
  31.25 %
  1.58 %
  2.74 %
Zoho Mail
  13835
  13859
  10286
  9494
  3328
  3993
  221
  372
  74.35 %
  68.50 %
  24.05 %
  28.81 %
  1.60 %
  2.68 %
ProtonMail
  13566
  12957
  9885
  8782
  3452
  3839
  229
  336
  72.87 %
  67.78 %
  25.45 %
  29.63 %
  1.69 %
  2.59 %
Custom Mail
  13133
  12925
  10034
  9210
  2900
  3378
  199
  337
  76.40 %
  71.26 %
  22.08 %
  26.14 %
  1.52 %
  2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.