ActiveCampaign and MailChimp Email Deliverability Comparison

ActiveCampaign

MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
75.996 76.613	58.044 59.252	16.148 15.766	1.804 1.595

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.38 % 77.34 %	21.25 % 20.58 %	2.37 % 2.08 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5927 5967	4545 4621	1249 1214	133 132	76.68 % 77.44 %	21.07 % 20.35 %	2.24 % 2.21 %
Elektronics	5700 5833	4400 4562	1166 1155	134 116	77.19 % 78.21 %	20.46 % 19.80 %	2.35 % 1.99 %
Entertainment	5782 5887	4399 4518	1244 1242	139 127	76.08 % 76.75 %	21.52 % 21.10 %	2.40 % 2.16 %
Cosmetics & Beauty	6078 5995	4643 4649	1293 1213	142 133	76.39 % 77.55 %	21.27 % 20.23 %	2.34 % 2.22 %
Food & Drink	5845 5899	4459 4523	1252 1254	134 122	76.29 % 76.67 %	21.42 % 21.26 %	2.29 % 2.07 %
Home & Garden	5863 5782	4483 4470	1239 1189	141 123	76.46 % 77.31 %	21.13 % 20.56 %	2.40 % 2.13 %
Finance	5756 5772	4596 4663	1017 994	143 115	79.85 % 80.79 %	17.67 % 17.22 %	2.48 % 1.99 %
Health	5689 5975	4541 4841	1022 1020	126 114	79.82 % 81.02 %	17.96 % 17.07 %	2.21 % 1.91 %
Pets	5879 5858	4455 4488	1285 1246	139 124	75.78 % 76.61 %	21.86 % 21.27 %	2.36 % 2.12 %
Sport & Fitness	5831 5916	4427 4517	1266 1279	138 120	75.92 % 76.35 %	21.71 % 21.62 %	2.37 % 2.03 %
Job & Career	5813 5965	4284 4522	1383 1315	146 128	73.70 % 75.81 %	23.79 % 22.05 %	2.51 % 2.15 %
Dating	5955 5837	4267 4253	1539 1471	149 113	71.65 % 72.86 %	25.84 % 25.20 %	2.50 % 1.94 %
Other	5878 5927	4545 4625	1193 1174	140 128	77.32 % 78.03 %	20.30 % 19.81 %	2.38 % 2.16 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, MailChimp is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5497 5532	4001 4089	1364 1328	132 115	72.79 % 73.92 %	24.81 % 24.01 %	2.40 % 2.08 %
Outlook Mail	5437 5564	4014 4210	1292 1236	131 118	73.83 % 75.66 %	23.76 % 22.21 %	2.41 % 2.12 %
Yahoo Mail	5457 5448	4103 4117	1225 1213	129 118	75.19 % 75.57 %	22.45 % 22.27 %	2.36 % 2.17 %
AOL Mail	5524 5409	4217 4134	1174 1161	133 114	76.34 % 76.43 %	21.25 % 21.46 %	2.41 % 2.11 %
Mail.com	5527 5504	4311 4344	1090 1044	126 116	78.00 % 78.92 %	19.72 % 18.97 %	2.28 % 2.11 %
Yandex Mail	5404 5317	4054 4106	1226 1115	124 96	75.02 % 77.22 %	22.69 % 20.97 %	2.29 % 1.81 %
GMX Mail	5198 5521	3861 4158	1214 1243	123 120	74.28 % 75.31 %	23.36 % 22.51 %	2.37 % 2.17 %
Zoho Mail	5307 5495	4119 4314	1060 1067	128 114	77.61 % 78.51 %	19.97 % 19.42 %	2.41 % 2.07 %
ProtonMail	5495 5549	4266 4390	1100 1043	129 116	77.63 % 79.11 %	20.02 % 18.80 %	2.35 % 2.09 %
Custom Mail	5522 5367	4365 4325	1022 933	135 109	79.05 % 80.59 %	18.51 % 17.38 %	2.44 % 2.03 %
iCloud Mail	5492 5449	4015 4026	1349 1311	128 112	73.11 % 73.89 %	24.56 % 24.06 %	2.33 % 2.06 %
Tuta	5287 5457	4168 4309	998 1035	121 113	78.83 % 78.96 %	18.88 % 18.97 %	2.29 % 2.07 %
Juno.com	5453 5540	4310 4416	1014 1000	129 124	79.04 % 79.71 %	18.60 % 18.05 %	2.37 % 2.24 %
Mailfence	5396 5461	4240 4314	1020 1037	136 110	78.58 % 79.00 %	18.90 % 18.99 %	2.52 % 2.01 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.