ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
352.945 351.825	284.346 265.539	59.620 73.642	8.979 12.644

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.56 % 75.47 %	16.89 % 20.93 %	2.54 % 3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26318 27230	22075 21361	3648 4977	595 892	83.88 % 78.45 %	13.86 % 18.28 %	2.26 % 3.28 %
Elektronics	27198 27177	22108 20749	4428 5516	662 912	81.29 % 76.35 %	16.28 % 20.30 %	2.43 % 3.36 %
Entertainment	26623 26768	21389 20097	4547 5648	687 1023	80.34 % 75.08 %	17.08 % 21.10 %	2.58 % 3.82 %
Cosmetics & Beauty	27020 27049	21711 20360	4601 5709	708 980	80.35 % 75.27 %	17.03 % 21.11 %	2.62 % 3.62 %
Food & Drink	26758 27132	22436 21354	3723 4931	599 847	83.85 % 78.70 %	13.91 % 18.17 %	2.24 % 3.12 %
Home & Garden	27471 27458	22942 21552	3933 5040	596 866	83.51 % 78.49 %	14.32 % 18.36 %	2.17 % 3.15 %
Finance	27432 26977	21148 19463	5494 6451	790 1063	77.09 % 72.15 %	20.03 % 23.91 %	2.88 % 3.94 %
Health	27198 27220	21211 19844	5280 6377	707 999	77.99 % 72.90 %	19.41 % 23.43 %	2.60 % 3.67 %
Pets	27546 26335	22823 20530	4075 4884	648 921	82.85 % 77.96 %	14.79 % 18.55 %	2.35 % 3.50 %
Sport & Fitness	27229 26574	21616 19857	4879 5720	734 997	79.39 % 74.72 %	17.92 % 21.52 %	2.70 % 3.75 %
Job & Career	27713 26901	21775 19825	5128 5981	810 1095	78.57 % 73.70 %	18.50 % 22.23 %	2.92 % 4.07 %
Dating	26963 27981	20385 19558	5806 7306	772 1117	75.60 % 69.90 %	21.53 % 26.11 %	2.86 % 3.99 %
Other	27476 27023	22727 20989	4078 5102	671 932	82.72 % 77.67 %	14.84 % 18.88 %	2.44 % 3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35681 35265	27524 25391	7133 8458	1024 1416	77.14 % 72.00 %	19.99 % 23.98 %	2.87 % 4.02 %
Outlook Mail	35181 34876	27331 25494	6891 8040	959 1342	77.69 % 73.10 %	19.59 % 23.05 %	2.73 % 3.85 %
Yahoo Mail	34840 35254	28078 26538	5838 7423	924 1293	80.59 % 75.28 %	16.76 % 21.06 %	2.65 % 3.67 %
AOL Mail	35317 35491	28351 26670	6022 7511	944 1310	80.28 % 75.15 %	17.05 % 21.16 %	2.67 % 3.69 %
Mail.com	35430 35400	28885 26959	5650 7162	895 1279	81.53 % 76.16 %	15.95 % 20.23 %	2.53 % 3.61 %
Yandex Mail	35297 35166	27882 25974	6407 7855	1008 1337	78.99 % 73.86 %	18.15 % 22.34 %	2.86 % 3.80 %
GMX Mail	35057 35226	28449 26834	5809 7209	799 1183	81.15 % 76.18 %	16.57 % 20.46 %	2.28 % 3.36 %
Zoho Mail	35829 35486	29493 27314	5509 7004	827 1168	82.32 % 76.97 %	15.38 % 19.74 %	2.31 % 3.29 %
ProtonMail	35352 34697	29100 26832	5437 6694	815 1171	82.32 % 77.33 %	15.38 % 19.29 %	2.31 % 3.37 %
Custom Mail	34961 34964	29253 27533	4924 6286	784 1145	83.67 % 78.75 %	14.08 % 17.98 %	2.24 % 3.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.