ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 283.779	226.157 210.711	51.879 63.254	6.797 9.814

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 74.25 %	18.21 % 22.29 %	2.39 % 3.46 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 22098	17423 17111	3148 4295	458 692	82.85 % 77.43 %	14.97 % 19.44 %	2.18 % 3.13 %
Elektronics	21822 21918	17457 16443	3858 4766	507 709	80.00 % 75.02 %	17.68 % 21.74 %	2.32 % 3.23 %
Entertainment	21535 21585	17034 15938	3970 4854	531 793	79.10 % 73.84 %	18.44 % 22.49 %	2.47 % 3.67 %
Cosmetics & Beauty	21727 21822	17200 16153	3997 4899	530 770	79.16 % 74.02 %	18.40 % 22.45 %	2.44 % 3.53 %
Food & Drink	21510 21818	17821 16912	3242 4219	447 687	82.85 % 77.51 %	15.07 % 19.34 %	2.08 % 3.15 %
Home & Garden	22289 22122	18411 17120	3431 4334	447 668	82.60 % 77.39 %	15.39 % 19.59 %	2.01 % 3.02 %
Finance	22217 21665	16839 15292	4792 5535	586 838	75.79 % 70.58 %	21.57 % 25.55 %	2.64 % 3.87 %
Health	21955 21952	16815 15651	4617 5521	523 780	76.59 % 71.30 %	21.03 % 25.15 %	2.38 % 3.55 %
Pets	22116 21204	18124 16354	3506 4143	486 707	81.95 % 77.13 %	15.85 % 19.54 %	2.20 % 3.33 %
Sport & Fitness	22032 21443	17234 15800	4235 4884	563 759	78.22 % 73.68 %	19.22 % 22.78 %	2.56 % 3.54 %
Job & Career	22474 21673	17441 15774	4427 5068	606 831	77.61 % 72.78 %	19.70 % 23.38 %	2.70 % 3.83 %
Dating	21859 22705	16143 15462	5122 6390	594 853	73.85 % 68.10 %	23.43 % 28.14 %	2.72 % 3.76 %
Other	22268 21774	18215 16701	3534 4346	519 727	81.80 % 76.70 %	15.87 % 19.96 %	2.33 % 3.34 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28438	21683 20046	6204 7296	762 1096	75.69 % 70.49 %	21.66 % 25.66 %	2.66 % 3.85 %
Outlook Mail	28601 27892	21837 20014	6026 6849	738 1029	76.35 % 71.76 %	21.07 % 24.56 %	2.58 % 3.69 %
Yahoo Mail	27970 28496	22271 21123	5008 6352	691 1021	79.62 % 74.13 %	17.90 % 22.29 %	2.47 % 3.58 %
AOL Mail	28577 28680	22653 21262	5216 6420	708 998	79.27 % 74.14 %	18.25 % 22.38 %	2.48 % 3.48 %
Mail.com	28490 28623	22952 21479	4875 6146	663 998	80.56 % 75.04 %	17.11 % 21.47 %	2.33 % 3.49 %
Yandex Mail	28497 28419	22218 20645	5524 6711	755 1063	77.97 % 72.65 %	19.38 % 23.61 %	2.65 % 3.74 %
GMX Mail	28404 28372	22638 21205	5129 6240	637 927	79.70 % 74.74 %	18.06 % 21.99 %	2.24 % 3.27 %
Zoho Mail	29013 28820	23566 21838	4823 6074	624 908	81.23 % 75.77 %	16.62 % 21.08 %	2.15 % 3.15 %
ProtonMail	28453 27932	23044 21251	4798 5798	611 883	80.99 % 76.08 %	16.86 % 20.76 %	2.15 % 3.16 %
Custom Mail	28179 28107	23295 21848	4276 5368	608 891	82.67 % 77.73 %	15.17 % 19.10 %	2.16 % 3.17 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.