ActiveCampaign and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
372.226
|
302.146
282.021
|
61.850
76.720
|
9.566
13.485
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
75.77 %
|
16.56 %
20.61 %
|
2.56 %
3.62 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28778
|
23493
22658
|
3787
5181
|
627
939
|
84.18 %
78.73 %
|
13.57 %
18.00 %
|
2.25 %
3.26 %
|
Elektronics |
28790
28735
|
23503
22029
|
4587
5732
|
700
974
|
81.64 %
76.66 %
|
15.93 %
19.95 %
|
2.43 %
3.39 %
|
Entertainment |
28205
28325
|
22754
21341
|
4720
5889
|
731
1095
|
80.67 %
75.34 %
|
16.73 %
20.79 %
|
2.59 %
3.87 %
|
Cosmetics & Beauty |
28594
28662
|
23071
21670
|
4768
5952
|
755
1040
|
80.68 %
75.61 %
|
16.67 %
20.77 %
|
2.64 %
3.63 %
|
Food & Drink |
28276
28773
|
23777
22723
|
3859
5147
|
640
903
|
84.09 %
78.97 %
|
13.65 %
17.89 %
|
2.26 %
3.14 %
|
Home & Garden |
29146
29046
|
24428
22874
|
4086
5248
|
632
924
|
83.81 %
78.75 %
|
14.02 %
18.07 %
|
2.17 %
3.18 %
|
Finance |
28924
28524
|
22402
20664
|
5687
6719
|
835
1141
|
77.45 %
72.44 %
|
19.66 %
23.56 %
|
2.89 %
4.00 %
|
Health |
28751
28804
|
22534
21100
|
5460
6633
|
757
1071
|
78.38 %
73.25 %
|
18.99 %
23.03 %
|
2.63 %
3.72 %
|
Pets |
29138
27897
|
24221
21819
|
4229
5103
|
688
975
|
83.13 %
78.21 %
|
14.51 %
18.29 %
|
2.36 %
3.49 %
|
Sport & Fitness |
28819
28101
|
22960
21066
|
5066
5970
|
793
1065
|
79.67 %
74.97 %
|
17.58 %
21.24 %
|
2.75 %
3.79 %
|
Job & Career |
29306
28430
|
23111
21021
|
5340
6241
|
855
1168
|
78.86 %
73.94 %
|
18.22 %
21.95 %
|
2.92 %
4.11 %
|
Dating |
28577
29564
|
21722
20785
|
6019
7580
|
836
1199
|
76.01 %
70.31 %
|
21.06 %
25.64 %
|
2.93 %
4.06 %
|
Other |
29129
28587
|
24170
22271
|
4242
5325
|
717
991
|
82.98 %
77.91 %
|
14.56 %
18.63 %
|
2.46 %
3.47 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
37278
|
29304
26970
|
7404
8803
|
1089
1505
|
77.53 %
72.35 %
|
19.59 %
23.61 %
|
2.88 %
4.04 %
|
Outlook Mail |
37259
36853
|
29081
27028
|
7151
8372
|
1027
1453
|
78.05 %
73.34 %
|
19.19 %
22.72 %
|
2.76 %
3.94 %
|
Yahoo Mail |
36927
37292
|
29857
28163
|
6081
7741
|
989
1388
|
80.85 %
75.52 %
|
16.47 %
20.76 %
|
2.68 %
3.72 %
|
AOL Mail |
37447
37539
|
30162
28323
|
6269
7835
|
1016
1381
|
80.55 %
75.45 %
|
16.74 %
20.87 %
|
2.71 %
3.68 %
|
Mail.com |
37435
37399
|
30630
28576
|
5856
7460
|
949
1363
|
81.82 %
76.41 %
|
15.64 %
19.95 %
|
2.54 %
3.64 %
|
Yandex Mail |
37317
37285
|
29600
27668
|
6657
8207
|
1060
1410
|
79.32 %
74.21 %
|
17.84 %
22.01 %
|
2.84 %
3.78 %
|
GMX Mail |
36993
37287
|
30162
28528
|
5989
7494
|
842
1265
|
81.53 %
76.51 %
|
16.19 %
20.10 %
|
2.28 %
3.39 %
|
Zoho Mail |
37823
37566
|
31240
29011
|
5702
7294
|
881
1261
|
82.60 %
77.23 %
|
15.08 %
19.42 %
|
2.33 %
3.36 %
|
ProtonMail |
37521
36667
|
31012
28475
|
5631
6955
|
878
1237
|
82.65 %
77.66 %
|
15.01 %
18.97 %
|
2.34 %
3.37 %
|
Custom Mail |
37043
37060
|
31098
29279
|
5110
6559
|
835
1222
|
83.95 %
79.00 %
|
13.79 %
17.70 %
|
2.25 %
3.30 %
|
Compare ActiveCampaign with other providers
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