ActiveCampaign and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
283.779
|
226.157
210.711
|
51.879
63.254
|
6.797
9.814
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
74.25 %
|
18.21 %
22.29 %
|
2.39 %
3.46 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
22098
|
17423
17111
|
3148
4295
|
458
692
|
82.85 %
77.43 %
|
14.97 %
19.44 %
|
2.18 %
3.13 %
|
Elektronics |
21822
21918
|
17457
16443
|
3858
4766
|
507
709
|
80.00 %
75.02 %
|
17.68 %
21.74 %
|
2.32 %
3.23 %
|
Entertainment |
21535
21585
|
17034
15938
|
3970
4854
|
531
793
|
79.10 %
73.84 %
|
18.44 %
22.49 %
|
2.47 %
3.67 %
|
Cosmetics & Beauty |
21727
21822
|
17200
16153
|
3997
4899
|
530
770
|
79.16 %
74.02 %
|
18.40 %
22.45 %
|
2.44 %
3.53 %
|
Food & Drink |
21510
21818
|
17821
16912
|
3242
4219
|
447
687
|
82.85 %
77.51 %
|
15.07 %
19.34 %
|
2.08 %
3.15 %
|
Home & Garden |
22289
22122
|
18411
17120
|
3431
4334
|
447
668
|
82.60 %
77.39 %
|
15.39 %
19.59 %
|
2.01 %
3.02 %
|
Finance |
22217
21665
|
16839
15292
|
4792
5535
|
586
838
|
75.79 %
70.58 %
|
21.57 %
25.55 %
|
2.64 %
3.87 %
|
Health |
21955
21952
|
16815
15651
|
4617
5521
|
523
780
|
76.59 %
71.30 %
|
21.03 %
25.15 %
|
2.38 %
3.55 %
|
Pets |
22116
21204
|
18124
16354
|
3506
4143
|
486
707
|
81.95 %
77.13 %
|
15.85 %
19.54 %
|
2.20 %
3.33 %
|
Sport & Fitness |
22032
21443
|
17234
15800
|
4235
4884
|
563
759
|
78.22 %
73.68 %
|
19.22 %
22.78 %
|
2.56 %
3.54 %
|
Job & Career |
22474
21673
|
17441
15774
|
4427
5068
|
606
831
|
77.61 %
72.78 %
|
19.70 %
23.38 %
|
2.70 %
3.83 %
|
Dating |
21859
22705
|
16143
15462
|
5122
6390
|
594
853
|
73.85 %
68.10 %
|
23.43 %
28.14 %
|
2.72 %
3.76 %
|
Other |
22268
21774
|
18215
16701
|
3534
4346
|
519
727
|
81.80 %
76.70 %
|
15.87 %
19.96 %
|
2.33 %
3.34 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
28438
|
21683
20046
|
6204
7296
|
762
1096
|
75.69 %
70.49 %
|
21.66 %
25.66 %
|
2.66 %
3.85 %
|
Outlook Mail |
28601
27892
|
21837
20014
|
6026
6849
|
738
1029
|
76.35 %
71.76 %
|
21.07 %
24.56 %
|
2.58 %
3.69 %
|
Yahoo Mail |
27970
28496
|
22271
21123
|
5008
6352
|
691
1021
|
79.62 %
74.13 %
|
17.90 %
22.29 %
|
2.47 %
3.58 %
|
AOL Mail |
28577
28680
|
22653
21262
|
5216
6420
|
708
998
|
79.27 %
74.14 %
|
18.25 %
22.38 %
|
2.48 %
3.48 %
|
Mail.com |
28490
28623
|
22952
21479
|
4875
6146
|
663
998
|
80.56 %
75.04 %
|
17.11 %
21.47 %
|
2.33 %
3.49 %
|
Yandex Mail |
28497
28419
|
22218
20645
|
5524
6711
|
755
1063
|
77.97 %
72.65 %
|
19.38 %
23.61 %
|
2.65 %
3.74 %
|
GMX Mail |
28404
28372
|
22638
21205
|
5129
6240
|
637
927
|
79.70 %
74.74 %
|
18.06 %
21.99 %
|
2.24 %
3.27 %
|
Zoho Mail |
29013
28820
|
23566
21838
|
4823
6074
|
624
908
|
81.23 %
75.77 %
|
16.62 %
21.08 %
|
2.15 %
3.15 %
|
ProtonMail |
28453
27932
|
23044
21251
|
4798
5798
|
611
883
|
80.99 %
76.08 %
|
16.86 %
20.76 %
|
2.15 %
3.16 %
|
Custom Mail |
28179
28107
|
23295
21848
|
4276
5368
|
608
891
|
82.67 %
77.73 %
|
15.17 %
19.10 %
|
2.16 %
3.17 %
|
Compare ActiveCampaign with other providers
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