ActiveCampaign and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
222.274
|
173.208
160.986
|
45.198
54.001
|
5.013
7.287
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
72.43 %
|
20.23 %
24.29 %
|
2.24 %
3.28 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
17232
|
13319
13048
|
2729
3654
|
355
530
|
81.20 %
75.72 %
|
16.64 %
21.20 %
|
2.16 %
3.08 %
|
Elektronics |
17027
17040
|
13279
12434
|
3380
4075
|
368
531
|
77.99 %
72.97 %
|
19.85 %
23.91 %
|
2.16 %
3.12 %
|
Entertainment |
16836
16947
|
13008
12215
|
3451
4150
|
377
582
|
77.26 %
72.08 %
|
20.50 %
24.49 %
|
2.24 %
3.43 %
|
Cosmetics & Beauty |
16960
17168
|
13101
12390
|
3477
4193
|
382
585
|
77.25 %
72.17 %
|
20.50 %
24.42 %
|
2.25 %
3.41 %
|
Food & Drink |
16657
17117
|
13525
12975
|
2812
3613
|
320
529
|
81.20 %
75.80 %
|
16.88 %
21.11 %
|
1.92 %
3.09 %
|
Home & Garden |
17597
17348
|
14249
13146
|
3014
3704
|
334
498
|
80.97 %
75.78 %
|
17.13 %
21.35 %
|
1.90 %
2.87 %
|
Finance |
17386
16952
|
12784
11603
|
4170
4729
|
432
620
|
73.53 %
68.45 %
|
23.98 %
27.90 %
|
2.48 %
3.66 %
|
Health |
17404
17305
|
12966
11979
|
4064
4771
|
374
555
|
74.50 %
69.22 %
|
23.35 %
27.57 %
|
2.15 %
3.21 %
|
Pets |
17453
16534
|
14040
12527
|
3043
3492
|
370
515
|
80.44 %
75.77 %
|
17.44 %
21.12 %
|
2.12 %
3.11 %
|
Sport & Fitness |
17355
16762
|
13246
12063
|
3685
4127
|
424
572
|
76.32 %
71.97 %
|
21.23 %
24.62 %
|
2.44 %
3.41 %
|
Job & Career |
17735
16864
|
13457
12026
|
3819
4240
|
459
598
|
75.88 %
71.31 %
|
21.53 %
25.14 %
|
2.59 %
3.55 %
|
Dating |
17080
17953
|
12156
11757
|
4495
5573
|
429
623
|
71.17 %
65.49 %
|
26.32 %
31.04 %
|
2.51 %
3.47 %
|
Other |
17526
17052
|
14078
12823
|
3059
3680
|
389
549
|
80.33 %
75.20 %
|
17.45 %
21.58 %
|
2.22 %
3.22 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
22358
|
16539
15300
|
5428
6263
|
551
795
|
73.45 %
68.43 %
|
24.11 %
28.01 %
|
2.45 %
3.56 %
|
Outlook Mail |
22523
21719
|
16719
15169
|
5256
5807
|
548
743
|
74.23 %
69.84 %
|
23.34 %
26.74 %
|
2.43 %
3.42 %
|
Yahoo Mail |
21870
22409
|
17068
16243
|
4299
5399
|
503
767
|
78.04 %
72.48 %
|
19.66 %
24.09 %
|
2.30 %
3.42 %
|
AOL Mail |
22550
22519
|
17519
16341
|
4513
5445
|
518
733
|
77.69 %
72.57 %
|
20.01 %
24.18 %
|
2.30 %
3.26 %
|
Mail.com |
22383
22538
|
17665
16535
|
4227
5253
|
491
750
|
78.92 %
73.36 %
|
18.88 %
23.31 %
|
2.19 %
3.33 %
|
Yandex Mail |
22447
22281
|
17146
15830
|
4761
5672
|
540
779
|
76.38 %
71.05 %
|
21.21 %
25.46 %
|
2.41 %
3.50 %
|
GMX Mail |
22078
22227
|
17089
16126
|
4521
5395
|
468
706
|
77.40 %
72.55 %
|
20.48 %
24.27 %
|
2.12 %
3.18 %
|
Zoho Mail |
22624
22604
|
17952
16702
|
4197
5218
|
475
684
|
79.35 %
73.89 %
|
18.55 %
23.08 %
|
2.10 %
3.03 %
|
ProtonMail |
22358
21776
|
17632
16101
|
4260
5001
|
466
674
|
78.86 %
73.94 %
|
19.05 %
22.97 %
|
2.08 %
3.10 %
|
Custom Mail |
22068
21843
|
17879
16639
|
3736
4548
|
453
656
|
81.02 %
76.18 %
|
16.93 %
20.82 %
|
2.05 %
3.00 %
|
Compare ActiveCampaign with other providers
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