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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  304.026
  243.674
  226.835
  54.154
  66.491
  7.449
  10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  74.61 %
  17.74 %
  21.87 %
  2.44 %
  3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23576
  18816
  18328
  3292
  4500
  495
  748
  83.25 %
  77.74 %
  14.56 %
  19.09 %
  2.19 %
  3.17 %
Elektronics
  23468
  23486
  18879
  17710
  4028
  5001
  561
  775
  80.45 %
  75.41 %
  17.16 %
  21.29 %
  2.39 %
  3.30 %
Entertainment
  23095
  23119
  18373
  17147
  4144
  5104
  578
  868
  79.55 %
  74.17 %
  17.94 %
  22.08 %
  2.50 %
  3.75 %
Cosmetics & Beauty
  23290
  23435
  18543
  17438
  4175
  5163
  572
  834
  79.62 %
  74.41 %
  17.93 %
  22.03 %
  2.46 %
  3.56 %
Food & Drink
  23102
  23284
  19229
  18121
  3384
  4426
  489
  737
  83.24 %
  77.83 %
  14.65 %
  19.01 %
  2.12 %
  3.17 %
Home & Garden
  23839
  23718
  19772
  18429
  3576
  4554
  491
  735
  82.94 %
  77.70 %
  15.00 %
  19.20 %
  2.06 %
  3.10 %
Finance
  23790
  23286
  18156
  16543
  5001
  5826
  633
  917
  76.32 %
  71.04 %
  21.02 %
  25.02 %
  2.66 %
  3.94 %
Health
  23503
  23520
  18117
  16886
  4807
  5788
  579
  846
  77.08 %
  71.79 %
  20.45 %
  24.61 %
  2.46 %
  3.60 %
Pets
  23756
  22786
  19543
  17628
  3673
  4380
  540
  778
  82.27 %
  77.36 %
  15.46 %
  19.22 %
  2.27 %
  3.41 %
Sport & Fitness
  23623
  22941
  18577
  16965
  4430
  5139
  616
  837
  78.64 %
  73.95 %
  18.75 %
  22.40 %
  2.61 %
  3.65 %
Job & Career
  24046
  23240
  18735
  16980
  4635
  5353
  676
  907
  77.91 %
  73.06 %
  19.28 %
  23.03 %
  2.81 %
  3.90 %
Dating
  23352
  24272
  17381
  16672
  5322
  6673
  649
  927
  74.43 %
  68.69 %
  22.79 %
  27.49 %
  2.78 %
  3.82 %
Other
  23810
  23363
  19553
  17988
  3687
  4584
  570
  791
  82.12 %
  76.99 %
  15.49 %
  19.62 %
  2.39 %
  3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  30447
  23409
  21599
  6474
  7655
  837
  1193
  76.20 %
  70.94 %
  21.07 %
  25.14 %
  2.72 %
  3.92 %
Outlook Mail
  30628
  29976
  23534
  21611
  6288
  7214
  806
  1151
  76.84 %
  72.09 %
  20.53 %
  24.07 %
  2.63 %
  3.84 %
Yahoo Mail
  30018
  30468
  24013
  22691
  5253
  6680
  752
  1097
  80.00 %
  74.47 %
  17.50 %
  21.92 %
  2.51 %
  3.60 %
AOL Mail
  30533
  30692
  24314
  22831
  5446
  6758
  773
  1103
  79.63 %
  74.39 %
  17.84 %
  22.02 %
  2.53 %
  3.59 %
Mail.com
  30551
  30597
  24727
  23069
  5098
  6454
  726
  1074
  80.94 %
  75.40 %
  16.69 %
  21.09 %
  2.38 %
  3.51 %
Yandex Mail
  30515
  30476
  23905
  22235
  5778
  7077
  832
  1164
  78.34 %
  72.96 %
  18.93 %
  23.22 %
  2.73 %
  3.82 %
GMX Mail
  30398
  30440
  24385
  22893
  5327
  6547
  686
  1000
  80.22 %
  75.21 %
  17.52 %
  21.51 %
  2.26 %
  3.29 %
Zoho Mail
  31112
  30843
  25387
  23481
  5029
  6369
  696
  993
  81.60 %
  76.13 %
  16.16 %
  20.65 %
  2.24 %
  3.22 %
ProtonMail
  30518
  29997
  24856
  22943
  4984
  6085
  678
  969
  81.45 %
  76.48 %
  16.33 %
  20.29 %
  2.22 %
  3.23 %
Custom Mail
  30284
  30090
  25144
  23482
  4477
  5652
  663
  956
  83.03 %
  78.04 %
  14.78 %
  18.78 %
  2.19 %
  3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.