ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 222.274	173.208 160.986	45.198 54.001	5.013 7.287

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 72.43 %	20.23 % 24.29 %	2.24 % 3.28 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17232	13319 13048	2729 3654	355 530	81.20 % 75.72 %	16.64 % 21.20 %	2.16 % 3.08 %
Elektronics	17027 17040	13279 12434	3380 4075	368 531	77.99 % 72.97 %	19.85 % 23.91 %	2.16 % 3.12 %
Entertainment	16836 16947	13008 12215	3451 4150	377 582	77.26 % 72.08 %	20.50 % 24.49 %	2.24 % 3.43 %
Cosmetics & Beauty	16960 17168	13101 12390	3477 4193	382 585	77.25 % 72.17 %	20.50 % 24.42 %	2.25 % 3.41 %
Food & Drink	16657 17117	13525 12975	2812 3613	320 529	81.20 % 75.80 %	16.88 % 21.11 %	1.92 % 3.09 %
Home & Garden	17597 17348	14249 13146	3014 3704	334 498	80.97 % 75.78 %	17.13 % 21.35 %	1.90 % 2.87 %
Finance	17386 16952	12784 11603	4170 4729	432 620	73.53 % 68.45 %	23.98 % 27.90 %	2.48 % 3.66 %
Health	17404 17305	12966 11979	4064 4771	374 555	74.50 % 69.22 %	23.35 % 27.57 %	2.15 % 3.21 %
Pets	17453 16534	14040 12527	3043 3492	370 515	80.44 % 75.77 %	17.44 % 21.12 %	2.12 % 3.11 %
Sport & Fitness	17355 16762	13246 12063	3685 4127	424 572	76.32 % 71.97 %	21.23 % 24.62 %	2.44 % 3.41 %
Job & Career	17735 16864	13457 12026	3819 4240	459 598	75.88 % 71.31 %	21.53 % 25.14 %	2.59 % 3.55 %
Dating	17080 17953	12156 11757	4495 5573	429 623	71.17 % 65.49 %	26.32 % 31.04 %	2.51 % 3.47 %
Other	17526 17052	14078 12823	3059 3680	389 549	80.33 % 75.20 %	17.45 % 21.58 %	2.22 % 3.22 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 22358	16539 15300	5428 6263	551 795	73.45 % 68.43 %	24.11 % 28.01 %	2.45 % 3.56 %
Outlook Mail	22523 21719	16719 15169	5256 5807	548 743	74.23 % 69.84 %	23.34 % 26.74 %	2.43 % 3.42 %
Yahoo Mail	21870 22409	17068 16243	4299 5399	503 767	78.04 % 72.48 %	19.66 % 24.09 %	2.30 % 3.42 %
AOL Mail	22550 22519	17519 16341	4513 5445	518 733	77.69 % 72.57 %	20.01 % 24.18 %	2.30 % 3.26 %
Mail.com	22383 22538	17665 16535	4227 5253	491 750	78.92 % 73.36 %	18.88 % 23.31 %	2.19 % 3.33 %
Yandex Mail	22447 22281	17146 15830	4761 5672	540 779	76.38 % 71.05 %	21.21 % 25.46 %	2.41 % 3.50 %
GMX Mail	22078 22227	17089 16126	4521 5395	468 706	77.40 % 72.55 %	20.48 % 24.27 %	2.12 % 3.18 %
Zoho Mail	22624 22604	17952 16702	4197 5218	475 684	79.35 % 73.89 %	18.55 % 23.08 %	2.10 % 3.03 %
ProtonMail	22358 21776	17632 16101	4260 5001	466 674	78.86 % 73.94 %	19.05 % 22.97 %	2.08 % 3.10 %
Custom Mail	22068 21843	17879 16639	3736 4548	453 656	81.02 % 76.18 %	16.93 % 20.82 %	2.05 % 3.00 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.