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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.295
  105.654
  74.338
  67.789
  30.479
  35.225
  1.478
  2.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  64.16 %
  28.67 %
  33.34 %
  1.39 %
  2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7558
  8445
  5636
  5804
  1814
  2426
  108
  215
  74.57 %
  68.73 %
  24.00 %
  28.73 %
  1.43 %
  2.55 %
Elektronics
  7979
  7952
  5548
  5068
  2325
  2689
  106
  195
  69.53 %
  63.73 %
  29.14 %
  33.82 %
  1.33 %
  2.45 %
Entertainment
  8045
  8222
  5587
  5276
  2353
  2746
  105
  200
  69.45 %
  64.17 %
  29.25 %
  33.40 %
  1.31 %
  2.43 %
Cosmetics & Beauty
  8173
  8059
  5702
  5118
  2364
  2733
  107
  208
  69.77 %
  63.51 %
  28.92 %
  33.91 %
  1.31 %
  2.58 %
Food & Drink
  7994
  8150
  5941
  5591
  1933
  2355
  120
  204
  74.32 %
  68.60 %
  24.18 %
  28.90 %
  1.50 %
  2.50 %
Home & Garden
  8508
  8508
  6333
  5824
  2059
  2479
  116
  205
  74.44 %
  68.45 %
  24.20 %
  29.14 %
  1.36 %
  2.41 %
Finance
  8294
  7776
  5379
  4580
  2806
  3004
  109
  192
  64.85 %
  58.90 %
  33.83 %
  38.63 %
  1.31 %
  2.47 %
Health
  8270
  8195
  5360
  4802
  2798
  3185
  112
  208
  64.81 %
  58.60 %
  33.83 %
  38.87 %
  1.35 %
  2.54 %
Pets
  8435
  7622
  6302
  5266
  2018
  2161
  115
  195
  74.71 %
  69.09 %
  23.92 %
  28.35 %
  1.36 %
  2.56 %
Sport & Fitness
  8410
  7788
  5819
  5004
  2469
  2592
  122
  192
  69.19 %
  64.25 %
  29.36 %
  33.28 %
  1.45 %
  2.47 %
Job & Career
  8426
  7930
  5873
  5084
  2435
  2648
  118
  198
  69.70 %
  64.11 %
  28.90 %
  33.39 %
  1.40 %
  2.50 %
Dating
  7941
  8842
  4717
  4763
  3104
  3857
  120
  222
  59.40 %
  53.87 %
  39.09 %
  43.62 %
  1.51 %
  2.51 %
Other
  8262
  8165
  6141
  5609
  2001
  2350
  120
  206
  74.33 %
  68.70 %
  24.22 %
  28.78 %
  1.45 %
  2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10654
  10583
  6857
  6145
  3646
  4166
  151
  272
  64.36 %
  58.06 %
  34.22 %
  39.37 %
  1.42 %
  2.57 %
Outlook Mail
  10690
  9909
  7027
  5990
  3511
  3677
  152
  242
  65.73 %
  60.45 %
  32.84 %
  37.11 %
  1.42 %
  2.44 %
Yahoo Mail
  10414
  10739
  7431
  7021
  2832
  3440
  151
  278
  71.36 %
  65.38 %
  27.19 %
  32.03 %
  1.45 %
  2.59 %
AOL Mail
  10715
  11035
  7617
  7256
  2952
  3507
  146
  272
  71.09 %
  65.75 %
  27.55 %
  31.78 %
  1.36 %
  2.46 %
Mail.com
  10653
  11021
  7707
  7301
  2806
  3448
  140
  272
  72.35 %
  66.25 %
  26.34 %
  31.29 %
  1.31 %
  2.47 %
Yandex Mail
  10624
  10482
  7377
  6651
  3100
  3570
  147
  261
  69.44 %
  63.45 %
  29.18 %
  34.06 %
  1.38 %
  2.49 %
GMX Mail
  10495
  10445
  7182
  6541
  3168
  3639
  145
  265
  68.43 %
  62.62 %
  30.19 %
  34.84 %
  1.38 %
  2.54 %
Zoho Mail
  10979
  11103
  7925
  7325
  2902
  3501
  152
  277
  72.18 %
  65.97 %
  26.43 %
  31.53 %
  1.38 %
  2.49 %
ProtonMail
  10861
  10102
  7642
  6515
  3062
  3340
  157
  247
  70.36 %
  64.49 %
  28.19 %
  33.06 %
  1.45 %
  2.45 %
Custom Mail
  10210
  10235
  7573
  7044
  2500
  2937
  137
  254
  74.17 %
  68.82 %
  24.49 %
  28.70 %
  1.34 %
  2.48 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.