ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.683	137.981 128.208	40.595 47.850	3.743 5.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 70.57 %	22.27 % 26.34 %	2.05 % 3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 14247	10639 10559	2441 3263	263 425	79.73 % 74.11 %	18.29 % 22.90 %	1.97 % 2.98 %
Elektronics	13924 13776	10595 9768	3061 3600	268 408	76.09 % 70.91 %	21.98 % 26.13 %	1.92 % 2.96 %
Entertainment	13741 13878	10353 9757	3102 3684	286 437	75.34 % 70.31 %	22.57 % 26.55 %	2.08 % 3.15 %
Cosmetics & Beauty	13789 14024	10392 9844	3116 3718	281 462	75.36 % 70.19 %	22.60 % 26.51 %	2.04 % 3.29 %
Food & Drink	13665 13949	10875 10338	2541 3199	249 412	79.58 % 74.11 %	18.59 % 22.93 %	1.82 % 2.95 %
Home & Garden	14452 14318	11468 10625	2724 3307	260 386	79.35 % 74.21 %	18.85 % 23.10 %	1.80 % 2.70 %
Finance	14146 13844	10105 9172	3744 4193	297 479	71.43 % 66.25 %	26.47 % 30.29 %	2.10 % 3.46 %
Health	14184 14168	10241 9479	3668 4262	275 427	72.20 % 66.90 %	25.86 % 30.08 %	1.94 % 3.01 %
Pets	14212 13394	11225 9957	2710 3040	277 397	78.98 % 74.34 %	19.07 % 22.70 %	1.95 % 2.96 %
Sport & Fitness	14237 13596	10610 9528	3305 3613	322 455	74.52 % 70.08 %	23.21 % 26.57 %	2.26 % 3.35 %
Job & Career	14523 13658	10771 9523	3395 3693	357 442	74.17 % 69.72 %	23.38 % 27.04 %	2.46 % 3.24 %
Dating	13798 14822	9425 9331	4056 5030	317 461	68.31 % 62.95 %	29.40 % 33.94 %	2.30 % 3.11 %
Other	14305 14009	11282 10327	2732 3248	291 434	78.87 % 73.72 %	19.10 % 23.19 %	2.03 % 3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18133	13122 11976	4880 5553	393 604	71.33 % 66.05 %	26.53 % 30.62 %	2.14 % 3.33 %
Outlook Mail	18379 17684	13252 11983	4710 5129	417 572	72.10 % 67.76 %	25.63 % 29.00 %	2.27 % 3.23 %
Yahoo Mail	17741 18370	13571 13032	3802 4755	368 583	76.50 % 70.94 %	21.43 % 25.88 %	2.07 % 3.17 %
AOL Mail	18443 18520	14023 13148	4025 4803	395 569	76.03 % 70.99 %	21.82 % 25.93 %	2.14 % 3.07 %
Mail.com	18195 18514	14058 13272	3776 4654	361 588	77.26 % 71.69 %	20.75 % 25.14 %	1.98 % 3.18 %
Yandex Mail	18254 18231	13618 12639	4228 4987	408 605	74.60 % 69.33 %	23.16 % 27.35 %	2.24 % 3.32 %
GMX Mail	18052 18156	13582 12782	4124 4839	346 535	75.24 % 70.40 %	22.85 % 26.65 %	1.92 % 2.95 %
Zoho Mail	18575 18608	14413 13416	3802 4654	360 538	77.59 % 72.10 %	20.47 % 25.01 %	1.94 % 2.89 %
ProtonMail	18277 17706	14024 12719	3892 4464	361 523	76.73 % 71.83 %	21.29 % 25.21 %	1.98 % 2.95 %
Custom Mail	18008 17761	14318 13241	3356 4012	334 508	79.51 % 74.55 %	18.64 % 22.59 %	1.85 % 2.86 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.