ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.295 105.654	74.338 67.789	30.479 35.225	1.478 2.640

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 64.16 %	28.67 % 33.34 %	1.39 % 2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7558 8445	5636 5804	1814 2426	108 215	74.57 % 68.73 %	24.00 % 28.73 %	1.43 % 2.55 %
Elektronics	7979 7952	5548 5068	2325 2689	106 195	69.53 % 63.73 %	29.14 % 33.82 %	1.33 % 2.45 %
Entertainment	8045 8222	5587 5276	2353 2746	105 200	69.45 % 64.17 %	29.25 % 33.40 %	1.31 % 2.43 %
Cosmetics & Beauty	8173 8059	5702 5118	2364 2733	107 208	69.77 % 63.51 %	28.92 % 33.91 %	1.31 % 2.58 %
Food & Drink	7994 8150	5941 5591	1933 2355	120 204	74.32 % 68.60 %	24.18 % 28.90 %	1.50 % 2.50 %
Home & Garden	8508 8508	6333 5824	2059 2479	116 205	74.44 % 68.45 %	24.20 % 29.14 %	1.36 % 2.41 %
Finance	8294 7776	5379 4580	2806 3004	109 192	64.85 % 58.90 %	33.83 % 38.63 %	1.31 % 2.47 %
Health	8270 8195	5360 4802	2798 3185	112 208	64.81 % 58.60 %	33.83 % 38.87 %	1.35 % 2.54 %
Pets	8435 7622	6302 5266	2018 2161	115 195	74.71 % 69.09 %	23.92 % 28.35 %	1.36 % 2.56 %
Sport & Fitness	8410 7788	5819 5004	2469 2592	122 192	69.19 % 64.25 %	29.36 % 33.28 %	1.45 % 2.47 %
Job & Career	8426 7930	5873 5084	2435 2648	118 198	69.70 % 64.11 %	28.90 % 33.39 %	1.40 % 2.50 %
Dating	7941 8842	4717 4763	3104 3857	120 222	59.40 % 53.87 %	39.09 % 43.62 %	1.51 % 2.51 %
Other	8262 8165	6141 5609	2001 2350	120 206	74.33 % 68.70 %	24.22 % 28.78 %	1.45 % 2.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10654 10583	6857 6145	3646 4166	151 272	64.36 % 58.06 %	34.22 % 39.37 %	1.42 % 2.57 %
Outlook Mail	10690 9909	7027 5990	3511 3677	152 242	65.73 % 60.45 %	32.84 % 37.11 %	1.42 % 2.44 %
Yahoo Mail	10414 10739	7431 7021	2832 3440	151 278	71.36 % 65.38 %	27.19 % 32.03 %	1.45 % 2.59 %
AOL Mail	10715 11035	7617 7256	2952 3507	146 272	71.09 % 65.75 %	27.55 % 31.78 %	1.36 % 2.46 %
Mail.com	10653 11021	7707 7301	2806 3448	140 272	72.35 % 66.25 %	26.34 % 31.29 %	1.31 % 2.47 %
Yandex Mail	10624 10482	7377 6651	3100 3570	147 261	69.44 % 63.45 %	29.18 % 34.06 %	1.38 % 2.49 %
GMX Mail	10495 10445	7182 6541	3168 3639	145 265	68.43 % 62.62 %	30.19 % 34.84 %	1.38 % 2.54 %
Zoho Mail	10979 11103	7925 7325	2902 3501	152 277	72.18 % 65.97 %	26.43 % 31.53 %	1.38 % 2.49 %
ProtonMail	10861 10102	7642 6515	3062 3340	157 247	70.36 % 64.49 %	28.19 % 33.06 %	1.45 % 2.45 %
Custom Mail	10210 10235	7573 7044	2500 2937	137 254	74.17 % 68.82 %	24.49 % 28.70 %	1.34 % 2.48 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.