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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.683
  137.981
  128.208
  40.595
  47.850
  3.743
  5.625

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  70.57 %
  22.27 %
  26.34 %
  2.05 %
  3.10 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  14247
  10639
  10559
  2441
  3263
  263
  425
  79.73 %
  74.11 %
  18.29 %
  22.90 %
  1.97 %
  2.98 %
Elektronics
  13924
  13776
  10595
  9768
  3061
  3600
  268
  408
  76.09 %
  70.91 %
  21.98 %
  26.13 %
  1.92 %
  2.96 %
Entertainment
  13741
  13878
  10353
  9757
  3102
  3684
  286
  437
  75.34 %
  70.31 %
  22.57 %
  26.55 %
  2.08 %
  3.15 %
Cosmetics & Beauty
  13789
  14024
  10392
  9844
  3116
  3718
  281
  462
  75.36 %
  70.19 %
  22.60 %
  26.51 %
  2.04 %
  3.29 %
Food & Drink
  13665
  13949
  10875
  10338
  2541
  3199
  249
  412
  79.58 %
  74.11 %
  18.59 %
  22.93 %
  1.82 %
  2.95 %
Home & Garden
  14452
  14318
  11468
  10625
  2724
  3307
  260
  386
  79.35 %
  74.21 %
  18.85 %
  23.10 %
  1.80 %
  2.70 %
Finance
  14146
  13844
  10105
  9172
  3744
  4193
  297
  479
  71.43 %
  66.25 %
  26.47 %
  30.29 %
  2.10 %
  3.46 %
Health
  14184
  14168
  10241
  9479
  3668
  4262
  275
  427
  72.20 %
  66.90 %
  25.86 %
  30.08 %
  1.94 %
  3.01 %
Pets
  14212
  13394
  11225
  9957
  2710
  3040
  277
  397
  78.98 %
  74.34 %
  19.07 %
  22.70 %
  1.95 %
  2.96 %
Sport & Fitness
  14237
  13596
  10610
  9528
  3305
  3613
  322
  455
  74.52 %
  70.08 %
  23.21 %
  26.57 %
  2.26 %
  3.35 %
Job & Career
  14523
  13658
  10771
  9523
  3395
  3693
  357
  442
  74.17 %
  69.72 %
  23.38 %
  27.04 %
  2.46 %
  3.24 %
Dating
  13798
  14822
  9425
  9331
  4056
  5030
  317
  461
  68.31 %
  62.95 %
  29.40 %
  33.94 %
  2.30 %
  3.11 %
Other
  14305
  14009
  11282
  10327
  2732
  3248
  291
  434
  78.87 %
  73.72 %
  19.10 %
  23.19 %
  2.03 %
  3.10 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18133
  13122
  11976
  4880
  5553
  393
  604
  71.33 %
  66.05 %
  26.53 %
  30.62 %
  2.14 %
  3.33 %
Outlook Mail
  18379
  17684
  13252
  11983
  4710
  5129
  417
  572
  72.10 %
  67.76 %
  25.63 %
  29.00 %
  2.27 %
  3.23 %
Yahoo Mail
  17741
  18370
  13571
  13032
  3802
  4755
  368
  583
  76.50 %
  70.94 %
  21.43 %
  25.88 %
  2.07 %
  3.17 %
AOL Mail
  18443
  18520
  14023
  13148
  4025
  4803
  395
  569
  76.03 %
  70.99 %
  21.82 %
  25.93 %
  2.14 %
  3.07 %
Mail.com
  18195
  18514
  14058
  13272
  3776
  4654
  361
  588
  77.26 %
  71.69 %
  20.75 %
  25.14 %
  1.98 %
  3.18 %
Yandex Mail
  18254
  18231
  13618
  12639
  4228
  4987
  408
  605
  74.60 %
  69.33 %
  23.16 %
  27.35 %
  2.24 %
  3.32 %
GMX Mail
  18052
  18156
  13582
  12782
  4124
  4839
  346
  535
  75.24 %
  70.40 %
  22.85 %
  26.65 %
  1.92 %
  2.95 %
Zoho Mail
  18575
  18608
  14413
  13416
  3802
  4654
  360
  538
  77.59 %
  72.10 %
  20.47 %
  25.01 %
  1.94 %
  2.89 %
ProtonMail
  18277
  17706
  14024
  12719
  3892
  4464
  361
  523
  76.73 %
  71.83 %
  21.29 %
  25.21 %
  1.98 %
  2.95 %
Custom Mail
  18008
  17761
  14318
  13241
  3356
  4012
  334
  508
  79.51 %
  74.55 %
  18.64 %
  22.59 %
  1.85 %
  2.86 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.