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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  372.226
  302.146
  282.021
  61.850
  76.720
  9.566
  13.485

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  75.77 %
  16.56 %
  20.61 %
  2.56 %
  3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28778
  23493
  22658
  3787
  5181
  627
  939
  84.18 %
  78.73 %
  13.57 %
  18.00 %
  2.25 %
  3.26 %
Elektronics
  28790
  28735
  23503
  22029
  4587
  5732
  700
  974
  81.64 %
  76.66 %
  15.93 %
  19.95 %
  2.43 %
  3.39 %
Entertainment
  28205
  28325
  22754
  21341
  4720
  5889
  731
  1095
  80.67 %
  75.34 %
  16.73 %
  20.79 %
  2.59 %
  3.87 %
Cosmetics & Beauty
  28594
  28662
  23071
  21670
  4768
  5952
  755
  1040
  80.68 %
  75.61 %
  16.67 %
  20.77 %
  2.64 %
  3.63 %
Food & Drink
  28276
  28773
  23777
  22723
  3859
  5147
  640
  903
  84.09 %
  78.97 %
  13.65 %
  17.89 %
  2.26 %
  3.14 %
Home & Garden
  29146
  29046
  24428
  22874
  4086
  5248
  632
  924
  83.81 %
  78.75 %
  14.02 %
  18.07 %
  2.17 %
  3.18 %
Finance
  28924
  28524
  22402
  20664
  5687
  6719
  835
  1141
  77.45 %
  72.44 %
  19.66 %
  23.56 %
  2.89 %
  4.00 %
Health
  28751
  28804
  22534
  21100
  5460
  6633
  757
  1071
  78.38 %
  73.25 %
  18.99 %
  23.03 %
  2.63 %
  3.72 %
Pets
  29138
  27897
  24221
  21819
  4229
  5103
  688
  975
  83.13 %
  78.21 %
  14.51 %
  18.29 %
  2.36 %
  3.49 %
Sport & Fitness
  28819
  28101
  22960
  21066
  5066
  5970
  793
  1065
  79.67 %
  74.97 %
  17.58 %
  21.24 %
  2.75 %
  3.79 %
Job & Career
  29306
  28430
  23111
  21021
  5340
  6241
  855
  1168
  78.86 %
  73.94 %
  18.22 %
  21.95 %
  2.92 %
  4.11 %
Dating
  28577
  29564
  21722
  20785
  6019
  7580
  836
  1199
  76.01 %
  70.31 %
  21.06 %
  25.64 %
  2.93 %
  4.06 %
Other
  29129
  28587
  24170
  22271
  4242
  5325
  717
  991
  82.98 %
  77.91 %
  14.56 %
  18.63 %
  2.46 %
  3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  37278
  29304
  26970
  7404
  8803
  1089
  1505
  77.53 %
  72.35 %
  19.59 %
  23.61 %
  2.88 %
  4.04 %
Outlook Mail
  37259
  36853
  29081
  27028
  7151
  8372
  1027
  1453
  78.05 %
  73.34 %
  19.19 %
  22.72 %
  2.76 %
  3.94 %
Yahoo Mail
  36927
  37292
  29857
  28163
  6081
  7741
  989
  1388
  80.85 %
  75.52 %
  16.47 %
  20.76 %
  2.68 %
  3.72 %
AOL Mail
  37447
  37539
  30162
  28323
  6269
  7835
  1016
  1381
  80.55 %
  75.45 %
  16.74 %
  20.87 %
  2.71 %
  3.68 %
Mail.com
  37435
  37399
  30630
  28576
  5856
  7460
  949
  1363
  81.82 %
  76.41 %
  15.64 %
  19.95 %
  2.54 %
  3.64 %
Yandex Mail
  37317
  37285
  29600
  27668
  6657
  8207
  1060
  1410
  79.32 %
  74.21 %
  17.84 %
  22.01 %
  2.84 %
  3.78 %
GMX Mail
  36993
  37287
  30162
  28528
  5989
  7494
  842
  1265
  81.53 %
  76.51 %
  16.19 %
  20.10 %
  2.28 %
  3.39 %
Zoho Mail
  37823
  37566
  31240
  29011
  5702
  7294
  881
  1261
  82.60 %
  77.23 %
  15.08 %
  19.42 %
  2.33 %
  3.36 %
ProtonMail
  37521
  36667
  31012
  28475
  5631
  6955
  878
  1237
  82.65 %
  77.66 %
  15.01 %
  18.97 %
  2.34 %
  3.37 %
Custom Mail
  37043
  37060
  31098
  29279
  5110
  6559
  835
  1222
  83.95 %
  79.00 %
  13.79 %
  17.70 %
  2.25 %
  3.30 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.