ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 392.522	319.752 298.269	64.147 79.869	10.204 14.384

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 75.99 %	16.28 % 20.35 %	2.59 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30348	24901 23958	3938 5394	669 996	84.39 % 78.94 %	13.35 % 17.77 %	2.27 % 3.28 %
Elektronics	30381 30284	24887 23270	4748 5960	746 1054	81.92 % 76.84 %	15.63 % 19.68 %	2.46 % 3.48 %
Entertainment	29742 29867	24076 22576	4891 6135	775 1156	80.95 % 75.59 %	16.44 % 20.54 %	2.61 % 3.87 %
Cosmetics & Beauty	30189 30216	24439 22908	4948 6193	802 1115	80.95 % 75.81 %	16.39 % 20.50 %	2.66 % 3.69 %
Food & Drink	29819 30367	25135 24023	4005 5364	679 980	84.29 % 79.11 %	13.43 % 17.66 %	2.28 % 3.23 %
Home & Garden	30768 30572	25855 24143	4239 5449	674 980	84.03 % 78.97 %	13.78 % 17.82 %	2.19 % 3.21 %
Finance	30542 30139	23759 21917	5900 7003	883 1219	77.79 % 72.72 %	19.32 % 23.24 %	2.89 % 4.04 %
Health	30333 30365	23866 22322	5654 6894	813 1149	78.68 % 73.51 %	18.64 % 22.70 %	2.68 % 3.78 %
Pets	30703 29446	25585 23083	4385 5326	733 1037	83.33 % 78.39 %	14.28 % 18.09 %	2.39 % 3.52 %
Sport & Fitness	30329 29599	24230 22242	5251 6216	848 1141	79.89 % 75.14 %	17.31 % 21.00 %	2.80 % 3.85 %
Job & Career	30922 29976	24449 22223	5551 6512	922 1241	79.07 % 74.14 %	17.95 % 21.72 %	2.98 % 4.14 %
Dating	30160 31155	23029 22021	6231 7861	900 1273	76.36 % 70.68 %	20.66 % 25.23 %	2.98 % 4.09 %
Other	30707 30188	25541 23583	4406 5562	760 1043	83.18 % 78.12 %	14.35 % 18.42 %	2.48 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39349	31034 28577	7675 9163	1177 1609	77.81 % 72.62 %	19.24 % 23.29 %	2.95 % 4.09 %
Outlook Mail	39257 38915	30769 28632	7408 8728	1080 1555	78.38 % 73.58 %	18.87 % 22.43 %	2.75 % 4.00 %
Yahoo Mail	38991 39303	31611 29752	6323 8068	1057 1483	81.07 % 75.70 %	16.22 % 20.53 %	2.71 % 3.77 %
AOL Mail	39547 39551	31945 29911	6517 8161	1085 1479	80.78 % 75.63 %	16.48 % 20.63 %	2.74 % 3.74 %
Mail.com	39528 39448	32435 30226	6085 7774	1008 1448	82.06 % 76.62 %	15.39 % 19.71 %	2.55 % 3.67 %
Yandex Mail	39366 39389	31330 29314	6915 8571	1121 1504	79.59 % 74.42 %	17.57 % 21.76 %	2.85 % 3.82 %
GMX Mail	39010 39248	31926 30119	6192 7772	892 1357	81.84 % 76.74 %	15.87 % 19.80 %	2.29 % 3.46 %
Zoho Mail	39910 39510	33058 30609	5910 7570	942 1331	82.83 % 77.47 %	14.81 % 19.16 %	2.36 % 3.37 %
ProtonMail	39592 38705	32814 30162	5828 7223	950 1320	82.88 % 77.93 %	14.72 % 18.66 %	2.40 % 3.41 %
Custom Mail	39016 39104	32830 30967	5294 6839	892 1298	84.14 % 79.19 %	13.57 % 17.49 %	2.29 % 3.32 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.