ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
134.764 134.225	97.310 89.863	35.220 40.666	2.234 3.696

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.21 % 66.95 %	26.13 % 30.30 %	1.66 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	9652 10565	7401 7508	2092 2772	159 285	76.68 % 71.06 %	21.67 % 26.24 %	1.65 % 2.70 %
Elektronics	10211 10165	7366 6795	2678 3096	167 274	72.14 % 66.85 %	26.23 % 30.46 %	1.64 % 2.70 %
Entertainment	10139 10312	7302 6880	2689 3139	148 293	72.02 % 66.72 %	26.52 % 30.44 %	1.46 % 2.84 %
Cosmetics & Beauty	10288 10277	7400 6832	2715 3152	173 293	71.93 % 66.48 %	26.39 % 30.67 %	1.68 % 2.85 %
Food & Drink	10062 10392	7683 7386	2215 2723	164 283	76.36 % 71.07 %	22.01 % 26.20 %	1.63 % 2.72 %
Home & Garden	10749 10653	8209 7559	2372 2831	168 263	76.37 % 70.96 %	22.07 % 26.57 %	1.56 % 2.47 %
Finance	10551 10164	7119 6318	3258 3555	174 291	67.47 % 62.16 %	30.88 % 34.98 %	1.65 % 2.86 %
Health	10473 10455	7087 6500	3225 3666	161 289	67.67 % 62.17 %	30.79 % 35.06 %	1.54 % 2.76 %
Pets	10563 9855	8061 7037	2329 2542	173 276	76.31 % 71.41 %	22.05 % 25.79 %	1.64 % 2.80 %
Sport & Fitness	10562 9980	7526 6672	2847 3027	189 281	71.26 % 66.85 %	26.96 % 30.33 %	1.79 % 2.82 %
Job & Career	10842 10009	7749 6668	2892 3062	201 279	71.47 % 66.62 %	26.67 % 30.59 %	1.85 % 2.79 %
Dating	10158 11057	6406 6378	3571 4378	181 301	63.06 % 57.68 %	35.15 % 39.59 %	1.78 % 2.72 %
Other	10514 10341	8001 7330	2337 2723	176 288	76.10 % 70.88 %	22.23 % 26.33 %	1.67 % 2.79 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	13616 13410	9128 8248	4254 4768	234 394	67.04 % 61.51 %	31.24 % 35.56 %	1.72 % 2.94 %
Outlook Mail	13659 12950	9323 8265	4093 4330	243 355	68.26 % 63.82 %	29.97 % 33.44 %	1.78 % 2.74 %
Yahoo Mail	13002 13610	9536 9245	3235 3996	231 369	73.34 % 67.93 %	24.88 % 29.36 %	1.78 % 2.71 %
AOL Mail	13618 13829	9946 9404	3448 4045	224 380	73.04 % 68.00 %	25.32 % 29.25 %	1.64 % 2.75 %
Mail.com	13548 13820	10070 9483	3261 3949	217 388	74.33 % 68.62 %	24.07 % 28.57 %	1.60 % 2.81 %
Yandex Mail	13392 13484	9568 8900	3599 4186	225 398	71.45 % 66.00 %	26.87 % 31.04 %	1.68 % 2.95 %
GMX Mail	13395 13381	9534 8832	3650 4182	211 367	71.18 % 66.00 %	27.25 % 31.25 %	1.58 % 2.74 %
Zoho Mail	13835 13859	10286 9494	3328 3993	221 372	74.35 % 68.50 %	24.05 % 28.81 %	1.60 % 2.68 %
ProtonMail	13566 12957	9885 8782	3452 3839	229 336	72.87 % 67.78 %	25.45 % 29.63 %	1.69 % 2.59 %
Custom Mail	13133 12925	10034 9210	2900 3378	199 337	76.40 % 71.26 %	22.08 % 26.14 %	1.52 % 2.61 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.