ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 379.055	307.926 287.481	62.633 77.770	9.799 13.804

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 75.84 %	16.47 % 20.52 %	2.58 % 3.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29314	23932 23099	3835 5250	644 965	84.23 % 78.80 %	13.50 % 17.91 %	2.27 % 3.29 %
Elektronics	29329 29271	23968 22459	4643 5811	718 1001	81.72 % 76.73 %	15.83 % 19.85 %	2.45 % 3.42 %
Entertainment	28752 28861	23221 21765	4783 5978	748 1118	80.76 % 75.41 %	16.64 % 20.71 %	2.60 % 3.87 %
Cosmetics & Beauty	29113 29181	23515 22083	4827 6031	771 1067	80.77 % 75.68 %	16.58 % 20.67 %	2.65 % 3.66 %
Food & Drink	28807 29291	24244 23150	3911 5215	652 926	84.16 % 79.03 %	13.58 % 17.80 %	2.26 % 3.16 %
Home & Garden	29644 29558	24865 23304	4134 5313	645 941	83.88 % 78.84 %	13.95 % 17.97 %	2.18 % 3.18 %
Finance	29436 29047	22825 21071	5757 6811	854 1165	77.54 % 72.54 %	19.56 % 23.45 %	2.90 % 4.01 %
Health	29295 29286	22988 21468	5527 6715	780 1103	78.47 % 73.30 %	18.87 % 22.93 %	2.66 % 3.77 %
Pets	29665 28419	24673 22243	4285 5175	707 1001	83.17 % 78.27 %	14.44 % 18.21 %	2.38 % 3.52 %
Sport & Fitness	29346 28624	23400 21477	5134 6056	812 1091	79.74 % 75.03 %	17.49 % 21.16 %	2.77 % 3.81 %
Job & Career	29857 28962	23560 21429	5415 6335	882 1198	78.91 % 73.99 %	18.14 % 21.87 %	2.95 % 4.14 %
Dating	29100 30136	22156 21235	6091 7681	853 1220	76.14 % 70.46 %	20.93 % 25.49 %	2.93 % 4.05 %
Other	29603 29105	24579 22698	4291 5399	733 1008	83.03 % 77.99 %	14.50 % 18.55 %	2.48 % 3.46 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 37940	29859 27482	7495 8918	1123 1540	77.60 % 72.44 %	19.48 % 23.51 %	2.92 % 4.06 %
Outlook Mail	37874 37546	29601 27563	7230 8490	1043 1493	78.16 % 73.41 %	19.09 % 22.61 %	2.75 % 3.98 %
Yahoo Mail	37635 37973	30453 28699	6166 7853	1016 1421	80.92 % 75.58 %	16.38 % 20.68 %	2.70 % 3.74 %
AOL Mail	38145 38252	30750 28888	6354 7948	1041 1416	80.61 % 75.52 %	16.66 % 20.78 %	2.73 % 3.70 %
Mail.com	38167 38064	31258 29113	5941 7561	968 1390	81.90 % 76.48 %	15.57 % 19.86 %	2.54 % 3.65 %
Yandex Mail	37977 37949	30154 28182	6743 8322	1080 1445	79.40 % 74.26 %	17.76 % 21.93 %	2.84 % 3.81 %
GMX Mail	37673 37939	30748 29060	6059 7585	866 1294	81.62 % 76.60 %	16.08 % 19.99 %	2.30 % 3.41 %
Zoho Mail	38533 38238	31847 29562	5779 7388	907 1288	82.65 % 77.31 %	15.00 % 19.32 %	2.35 % 3.37 %
ProtonMail	38193 37409	31596 29090	5696 7052	901 1267	82.73 % 77.76 %	14.91 % 18.85 %	2.36 % 3.39 %
Custom Mail	37684 37745	31660 29842	5170 6653	854 1250	84.01 % 79.06 %	13.72 % 17.63 %	2.27 % 3.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.