ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 249.617	196.678 183.063	48.036 58.166	5.775 8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 73.34 %	19.18 % 23.30 %	2.31 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 19344	15144 14804	2900 3935	401 605	82.10 % 76.53 %	15.72 % 20.34 %	2.17 % 3.13 %
Elektronics	19102 19242	15101 14234	3578 4389	423 619	79.05 % 73.97 %	18.73 % 22.81 %	2.21 % 3.22 %
Entertainment	18900 18999	14793 13867	3671 4466	436 666	78.27 % 72.99 %	19.42 % 23.51 %	2.31 % 3.51 %
Cosmetics & Beauty	19112 19276	14961 14095	3703 4516	448 665	78.28 % 73.12 %	19.38 % 23.43 %	2.34 % 3.45 %
Food & Drink	18839 19191	15475 14722	2996 3879	368 590	82.14 % 76.71 %	15.90 % 20.21 %	1.95 % 3.07 %
Home & Garden	19696 19521	16114 14951	3196 3997	386 573	81.81 % 76.59 %	16.23 % 20.48 %	1.96 % 2.94 %
Finance	19457 19058	14528 13242	4430 5097	499 719	74.67 % 69.48 %	22.77 % 26.74 %	2.56 % 3.77 %
Health	19424 19412	14679 13651	4304 5114	441 647	75.57 % 70.32 %	22.16 % 26.34 %	2.27 % 3.33 %
Pets	19487 18600	15836 14220	3238 3787	413 593	81.26 % 76.45 %	16.62 % 20.36 %	2.12 % 3.19 %
Sport & Fitness	19468 18792	15048 13673	3926 4461	494 658	77.30 % 72.76 %	20.17 % 23.74 %	2.54 % 3.50 %
Job & Career	19858 19010	15258 13695	4083 4616	517 699	76.84 % 72.04 %	20.56 % 24.28 %	2.60 % 3.68 %
Dating	19151 20030	13894 13370	4759 5933	498 727	72.55 % 66.75 %	24.85 % 29.62 %	2.60 % 3.63 %
Other	19550 19142	15847 14539	3252 3976	451 627	81.06 % 75.95 %	16.63 % 20.77 %	2.31 % 3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 25050	18800 17390	5755 6729	651 931	74.59 % 69.42 %	22.83 % 26.86 %	2.58 % 3.72 %
Outlook Mail	25175 24353	18961 17242	5587 6251	627 860	75.32 % 70.80 %	22.19 % 25.67 %	2.49 % 3.53 %
Yahoo Mail	24532 25136	19362 18423	4602 5834	568 879	78.93 % 73.29 %	18.76 % 23.21 %	2.32 % 3.50 %
AOL Mail	25180 25225	19781 18499	4808 5877	591 849	78.56 % 73.34 %	19.09 % 23.30 %	2.35 % 3.37 %
Mail.com	25139 25262	20049 18731	4511 5662	579 869	79.75 % 74.15 %	17.94 % 22.41 %	2.30 % 3.44 %
Yandex Mail	25112 25029	19391 17995	5084 6144	637 890	77.22 % 71.90 %	20.25 % 24.55 %	2.54 % 3.56 %
GMX Mail	24934 25000	19610 18408	4781 5784	543 808	78.65 % 73.63 %	19.17 % 23.14 %	2.18 % 3.23 %
Zoho Mail	25409 25374	20414 18985	4457 5601	538 788	80.34 % 74.82 %	17.54 % 22.07 %	2.12 % 3.11 %
ProtonMail	25002 24538	19997 18412	4482 5364	523 762	79.98 % 75.03 %	17.93 % 21.86 %	2.09 % 3.11 %
Custom Mail	24800 24650	20313 18978	3969 4920	518 752	81.91 % 76.99 %	16.00 % 19.96 %	2.09 % 3.05 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.