ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.026	243.674 226.835	54.154 66.491	7.449 10.700

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 74.61 %	17.74 % 21.87 %	2.44 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23576	18816 18328	3292 4500	495 748	83.25 % 77.74 %	14.56 % 19.09 %	2.19 % 3.17 %
Elektronics	23468 23486	18879 17710	4028 5001	561 775	80.45 % 75.41 %	17.16 % 21.29 %	2.39 % 3.30 %
Entertainment	23095 23119	18373 17147	4144 5104	578 868	79.55 % 74.17 %	17.94 % 22.08 %	2.50 % 3.75 %
Cosmetics & Beauty	23290 23435	18543 17438	4175 5163	572 834	79.62 % 74.41 %	17.93 % 22.03 %	2.46 % 3.56 %
Food & Drink	23102 23284	19229 18121	3384 4426	489 737	83.24 % 77.83 %	14.65 % 19.01 %	2.12 % 3.17 %
Home & Garden	23839 23718	19772 18429	3576 4554	491 735	82.94 % 77.70 %	15.00 % 19.20 %	2.06 % 3.10 %
Finance	23790 23286	18156 16543	5001 5826	633 917	76.32 % 71.04 %	21.02 % 25.02 %	2.66 % 3.94 %
Health	23503 23520	18117 16886	4807 5788	579 846	77.08 % 71.79 %	20.45 % 24.61 %	2.46 % 3.60 %
Pets	23756 22786	19543 17628	3673 4380	540 778	82.27 % 77.36 %	15.46 % 19.22 %	2.27 % 3.41 %
Sport & Fitness	23623 22941	18577 16965	4430 5139	616 837	78.64 % 73.95 %	18.75 % 22.40 %	2.61 % 3.65 %
Job & Career	24046 23240	18735 16980	4635 5353	676 907	77.91 % 73.06 %	19.28 % 23.03 %	2.81 % 3.90 %
Dating	23352 24272	17381 16672	5322 6673	649 927	74.43 % 68.69 %	22.79 % 27.49 %	2.78 % 3.82 %
Other	23810 23363	19553 17988	3687 4584	570 791	82.12 % 76.99 %	15.49 % 19.62 %	2.39 % 3.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30447	23409 21599	6474 7655	837 1193	76.20 % 70.94 %	21.07 % 25.14 %	2.72 % 3.92 %
Outlook Mail	30628 29976	23534 21611	6288 7214	806 1151	76.84 % 72.09 %	20.53 % 24.07 %	2.63 % 3.84 %
Yahoo Mail	30018 30468	24013 22691	5253 6680	752 1097	80.00 % 74.47 %	17.50 % 21.92 %	2.51 % 3.60 %
AOL Mail	30533 30692	24314 22831	5446 6758	773 1103	79.63 % 74.39 %	17.84 % 22.02 %	2.53 % 3.59 %
Mail.com	30551 30597	24727 23069	5098 6454	726 1074	80.94 % 75.40 %	16.69 % 21.09 %	2.38 % 3.51 %
Yandex Mail	30515 30476	23905 22235	5778 7077	832 1164	78.34 % 72.96 %	18.93 % 23.22 %	2.73 % 3.82 %
GMX Mail	30398 30440	24385 22893	5327 6547	686 1000	80.22 % 75.21 %	17.52 % 21.51 %	2.26 % 3.29 %
Zoho Mail	31112 30843	25387 23481	5029 6369	696 993	81.60 % 76.13 %	16.16 % 20.65 %	2.24 % 3.22 %
ProtonMail	30518 29997	24856 22943	4984 6085	678 969	81.45 % 76.48 %	16.33 % 20.29 %	2.22 % 3.23 %
Custom Mail	30284 30090	25144 23482	4477 5652	663 956	83.03 % 78.04 %	14.78 % 18.78 %	2.19 % 3.18 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.