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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  249.617
  196.678
  183.063
  48.036
  58.166
  5.775
  8.388

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  73.34 %
  19.18 %
  23.30 %
  2.31 %
  3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19344
  15144
  14804
  2900
  3935
  401
  605
  82.10 %
  76.53 %
  15.72 %
  20.34 %
  2.17 %
  3.13 %
Elektronics
  19102
  19242
  15101
  14234
  3578
  4389
  423
  619
  79.05 %
  73.97 %
  18.73 %
  22.81 %
  2.21 %
  3.22 %
Entertainment
  18900
  18999
  14793
  13867
  3671
  4466
  436
  666
  78.27 %
  72.99 %
  19.42 %
  23.51 %
  2.31 %
  3.51 %
Cosmetics & Beauty
  19112
  19276
  14961
  14095
  3703
  4516
  448
  665
  78.28 %
  73.12 %
  19.38 %
  23.43 %
  2.34 %
  3.45 %
Food & Drink
  18839
  19191
  15475
  14722
  2996
  3879
  368
  590
  82.14 %
  76.71 %
  15.90 %
  20.21 %
  1.95 %
  3.07 %
Home & Garden
  19696
  19521
  16114
  14951
  3196
  3997
  386
  573
  81.81 %
  76.59 %
  16.23 %
  20.48 %
  1.96 %
  2.94 %
Finance
  19457
  19058
  14528
  13242
  4430
  5097
  499
  719
  74.67 %
  69.48 %
  22.77 %
  26.74 %
  2.56 %
  3.77 %
Health
  19424
  19412
  14679
  13651
  4304
  5114
  441
  647
  75.57 %
  70.32 %
  22.16 %
  26.34 %
  2.27 %
  3.33 %
Pets
  19487
  18600
  15836
  14220
  3238
  3787
  413
  593
  81.26 %
  76.45 %
  16.62 %
  20.36 %
  2.12 %
  3.19 %
Sport & Fitness
  19468
  18792
  15048
  13673
  3926
  4461
  494
  658
  77.30 %
  72.76 %
  20.17 %
  23.74 %
  2.54 %
  3.50 %
Job & Career
  19858
  19010
  15258
  13695
  4083
  4616
  517
  699
  76.84 %
  72.04 %
  20.56 %
  24.28 %
  2.60 %
  3.68 %
Dating
  19151
  20030
  13894
  13370
  4759
  5933
  498
  727
  72.55 %
  66.75 %
  24.85 %
  29.62 %
  2.60 %
  3.63 %
Other
  19550
  19142
  15847
  14539
  3252
  3976
  451
  627
  81.06 %
  75.95 %
  16.63 %
  20.77 %
  2.31 %
  3.28 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  25050
  18800
  17390
  5755
  6729
  651
  931
  74.59 %
  69.42 %
  22.83 %
  26.86 %
  2.58 %
  3.72 %
Outlook Mail
  25175
  24353
  18961
  17242
  5587
  6251
  627
  860
  75.32 %
  70.80 %
  22.19 %
  25.67 %
  2.49 %
  3.53 %
Yahoo Mail
  24532
  25136
  19362
  18423
  4602
  5834
  568
  879
  78.93 %
  73.29 %
  18.76 %
  23.21 %
  2.32 %
  3.50 %
AOL Mail
  25180
  25225
  19781
  18499
  4808
  5877
  591
  849
  78.56 %
  73.34 %
  19.09 %
  23.30 %
  2.35 %
  3.37 %
Mail.com
  25139
  25262
  20049
  18731
  4511
  5662
  579
  869
  79.75 %
  74.15 %
  17.94 %
  22.41 %
  2.30 %
  3.44 %
Yandex Mail
  25112
  25029
  19391
  17995
  5084
  6144
  637
  890
  77.22 %
  71.90 %
  20.25 %
  24.55 %
  2.54 %
  3.56 %
GMX Mail
  24934
  25000
  19610
  18408
  4781
  5784
  543
  808
  78.65 %
  73.63 %
  19.17 %
  23.14 %
  2.18 %
  3.23 %
Zoho Mail
  25409
  25374
  20414
  18985
  4457
  5601
  538
  788
  80.34 %
  74.82 %
  17.54 %
  22.07 %
  2.12 %
  3.11 %
ProtonMail
  25002
  24538
  19997
  18412
  4482
  5364
  523
  762
  79.98 %
  75.03 %
  17.93 %
  21.86 %
  2.09 %
  3.11 %
Custom Mail
  24800
  24650
  20313
  18978
  3969
  4920
  518
  752
  81.91 %
  76.99 %
  16.00 %
  19.96 %
  2.09 %
  3.05 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.