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ActiveCampaign and MailChimp Email Deliverability Comparison

  ActiveCampaign
  MailChimp

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  352.945
  351.825
  284.346
  265.539
  59.620
  73.642
  8.979
  12.644

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.56 %
  75.47 %
  16.89 %
  20.93 %
  2.54 %
  3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  26318
  27230
  22075
  21361
  3648
  4977
  595
  892
  83.88 %
  78.45 %
  13.86 %
  18.28 %
  2.26 %
  3.28 %
Elektronics
  27198
  27177
  22108
  20749
  4428
  5516
  662
  912
  81.29 %
  76.35 %
  16.28 %
  20.30 %
  2.43 %
  3.36 %
Entertainment
  26623
  26768
  21389
  20097
  4547
  5648
  687
  1023
  80.34 %
  75.08 %
  17.08 %
  21.10 %
  2.58 %
  3.82 %
Cosmetics & Beauty
  27020
  27049
  21711
  20360
  4601
  5709
  708
  980
  80.35 %
  75.27 %
  17.03 %
  21.11 %
  2.62 %
  3.62 %
Food & Drink
  26758
  27132
  22436
  21354
  3723
  4931
  599
  847
  83.85 %
  78.70 %
  13.91 %
  18.17 %
  2.24 %
  3.12 %
Home & Garden
  27471
  27458
  22942
  21552
  3933
  5040
  596
  866
  83.51 %
  78.49 %
  14.32 %
  18.36 %
  2.17 %
  3.15 %
Finance
  27432
  26977
  21148
  19463
  5494
  6451
  790
  1063
  77.09 %
  72.15 %
  20.03 %
  23.91 %
  2.88 %
  3.94 %
Health
  27198
  27220
  21211
  19844
  5280
  6377
  707
  999
  77.99 %
  72.90 %
  19.41 %
  23.43 %
  2.60 %
  3.67 %
Pets
  27546
  26335
  22823
  20530
  4075
  4884
  648
  921
  82.85 %
  77.96 %
  14.79 %
  18.55 %
  2.35 %
  3.50 %
Sport & Fitness
  27229
  26574
  21616
  19857
  4879
  5720
  734
  997
  79.39 %
  74.72 %
  17.92 %
  21.52 %
  2.70 %
  3.75 %
Job & Career
  27713
  26901
  21775
  19825
  5128
  5981
  810
  1095
  78.57 %
  73.70 %
  18.50 %
  22.23 %
  2.92 %
  4.07 %
Dating
  26963
  27981
  20385
  19558
  5806
  7306
  772
  1117
  75.60 %
  69.90 %
  21.53 %
  26.11 %
  2.86 %
  3.99 %
Other
  27476
  27023
  22727
  20989
  4078
  5102
  671
  932
  82.72 %
  77.67 %
  14.84 %
  18.88 %
  2.44 %
  3.45 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  35681
  35265
  27524
  25391
  7133
  8458
  1024
  1416
  77.14 %
  72.00 %
  19.99 %
  23.98 %
  2.87 %
  4.02 %
Outlook Mail
  35181
  34876
  27331
  25494
  6891
  8040
  959
  1342
  77.69 %
  73.10 %
  19.59 %
  23.05 %
  2.73 %
  3.85 %
Yahoo Mail
  34840
  35254
  28078
  26538
  5838
  7423
  924
  1293
  80.59 %
  75.28 %
  16.76 %
  21.06 %
  2.65 %
  3.67 %
AOL Mail
  35317
  35491
  28351
  26670
  6022
  7511
  944
  1310
  80.28 %
  75.15 %
  17.05 %
  21.16 %
  2.67 %
  3.69 %
Mail.com
  35430
  35400
  28885
  26959
  5650
  7162
  895
  1279
  81.53 %
  76.16 %
  15.95 %
  20.23 %
  2.53 %
  3.61 %
Yandex Mail
  35297
  35166
  27882
  25974
  6407
  7855
  1008
  1337
  78.99 %
  73.86 %
  18.15 %
  22.34 %
  2.86 %
  3.80 %
GMX Mail
  35057
  35226
  28449
  26834
  5809
  7209
  799
  1183
  81.15 %
  76.18 %
  16.57 %
  20.46 %
  2.28 %
  3.36 %
Zoho Mail
  35829
  35486
  29493
  27314
  5509
  7004
  827
  1168
  82.32 %
  76.97 %
  15.38 %
  19.74 %
  2.31 %
  3.29 %
ProtonMail
  35352
  34697
  29100
  26832
  5437
  6694
  815
  1171
  82.32 %
  77.33 %
  15.38 %
  19.29 %
  2.31 %
  3.37 %
Custom Mail
  34961
  34964
  29253
  27533
  4924
  6286
  784
  1145
  83.67 %
  78.75 %
  14.08 %
  17.98 %
  2.24 %
  3.27 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.