ActiveCampaign and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
304.026
|
243.674
226.835
|
54.154
66.491
|
7.449
10.700
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
74.61 %
|
17.74 %
21.87 %
|
2.44 %
3.52 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23576
|
18816
18328
|
3292
4500
|
495
748
|
83.25 %
77.74 %
|
14.56 %
19.09 %
|
2.19 %
3.17 %
|
Elektronics |
23468
23486
|
18879
17710
|
4028
5001
|
561
775
|
80.45 %
75.41 %
|
17.16 %
21.29 %
|
2.39 %
3.30 %
|
Entertainment |
23095
23119
|
18373
17147
|
4144
5104
|
578
868
|
79.55 %
74.17 %
|
17.94 %
22.08 %
|
2.50 %
3.75 %
|
Cosmetics & Beauty |
23290
23435
|
18543
17438
|
4175
5163
|
572
834
|
79.62 %
74.41 %
|
17.93 %
22.03 %
|
2.46 %
3.56 %
|
Food & Drink |
23102
23284
|
19229
18121
|
3384
4426
|
489
737
|
83.24 %
77.83 %
|
14.65 %
19.01 %
|
2.12 %
3.17 %
|
Home & Garden |
23839
23718
|
19772
18429
|
3576
4554
|
491
735
|
82.94 %
77.70 %
|
15.00 %
19.20 %
|
2.06 %
3.10 %
|
Finance |
23790
23286
|
18156
16543
|
5001
5826
|
633
917
|
76.32 %
71.04 %
|
21.02 %
25.02 %
|
2.66 %
3.94 %
|
Health |
23503
23520
|
18117
16886
|
4807
5788
|
579
846
|
77.08 %
71.79 %
|
20.45 %
24.61 %
|
2.46 %
3.60 %
|
Pets |
23756
22786
|
19543
17628
|
3673
4380
|
540
778
|
82.27 %
77.36 %
|
15.46 %
19.22 %
|
2.27 %
3.41 %
|
Sport & Fitness |
23623
22941
|
18577
16965
|
4430
5139
|
616
837
|
78.64 %
73.95 %
|
18.75 %
22.40 %
|
2.61 %
3.65 %
|
Job & Career |
24046
23240
|
18735
16980
|
4635
5353
|
676
907
|
77.91 %
73.06 %
|
19.28 %
23.03 %
|
2.81 %
3.90 %
|
Dating |
23352
24272
|
17381
16672
|
5322
6673
|
649
927
|
74.43 %
68.69 %
|
22.79 %
27.49 %
|
2.78 %
3.82 %
|
Other |
23810
23363
|
19553
17988
|
3687
4584
|
570
791
|
82.12 %
76.99 %
|
15.49 %
19.62 %
|
2.39 %
3.39 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30447
|
23409
21599
|
6474
7655
|
837
1193
|
76.20 %
70.94 %
|
21.07 %
25.14 %
|
2.72 %
3.92 %
|
Outlook Mail |
30628
29976
|
23534
21611
|
6288
7214
|
806
1151
|
76.84 %
72.09 %
|
20.53 %
24.07 %
|
2.63 %
3.84 %
|
Yahoo Mail |
30018
30468
|
24013
22691
|
5253
6680
|
752
1097
|
80.00 %
74.47 %
|
17.50 %
21.92 %
|
2.51 %
3.60 %
|
AOL Mail |
30533
30692
|
24314
22831
|
5446
6758
|
773
1103
|
79.63 %
74.39 %
|
17.84 %
22.02 %
|
2.53 %
3.59 %
|
Mail.com |
30551
30597
|
24727
23069
|
5098
6454
|
726
1074
|
80.94 %
75.40 %
|
16.69 %
21.09 %
|
2.38 %
3.51 %
|
Yandex Mail |
30515
30476
|
23905
22235
|
5778
7077
|
832
1164
|
78.34 %
72.96 %
|
18.93 %
23.22 %
|
2.73 %
3.82 %
|
GMX Mail |
30398
30440
|
24385
22893
|
5327
6547
|
686
1000
|
80.22 %
75.21 %
|
17.52 %
21.51 %
|
2.26 %
3.29 %
|
Zoho Mail |
31112
30843
|
25387
23481
|
5029
6369
|
696
993
|
81.60 %
76.13 %
|
16.16 %
20.65 %
|
2.24 %
3.22 %
|
ProtonMail |
30518
29997
|
24856
22943
|
4984
6085
|
678
969
|
81.45 %
76.48 %
|
16.33 %
20.29 %
|
2.22 %
3.23 %
|
Custom Mail |
30284
30090
|
25144
23482
|
4477
5652
|
663
956
|
83.03 %
78.04 %
|
14.78 %
18.78 %
|
2.19 %
3.18 %
|
Compare ActiveCampaign with other providers
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