ActiveCampaign and MailChimp Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
352.945
351.825
|
284.346
265.539
|
59.620
73.642
|
8.979
12.644
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.56 %
75.47 %
|
16.89 %
20.93 %
|
2.54 %
3.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26318
27230
|
22075
21361
|
3648
4977
|
595
892
|
83.88 %
78.45 %
|
13.86 %
18.28 %
|
2.26 %
3.28 %
|
Elektronics |
27198
27177
|
22108
20749
|
4428
5516
|
662
912
|
81.29 %
76.35 %
|
16.28 %
20.30 %
|
2.43 %
3.36 %
|
Entertainment |
26623
26768
|
21389
20097
|
4547
5648
|
687
1023
|
80.34 %
75.08 %
|
17.08 %
21.10 %
|
2.58 %
3.82 %
|
Cosmetics & Beauty |
27020
27049
|
21711
20360
|
4601
5709
|
708
980
|
80.35 %
75.27 %
|
17.03 %
21.11 %
|
2.62 %
3.62 %
|
Food & Drink |
26758
27132
|
22436
21354
|
3723
4931
|
599
847
|
83.85 %
78.70 %
|
13.91 %
18.17 %
|
2.24 %
3.12 %
|
Home & Garden |
27471
27458
|
22942
21552
|
3933
5040
|
596
866
|
83.51 %
78.49 %
|
14.32 %
18.36 %
|
2.17 %
3.15 %
|
Finance |
27432
26977
|
21148
19463
|
5494
6451
|
790
1063
|
77.09 %
72.15 %
|
20.03 %
23.91 %
|
2.88 %
3.94 %
|
Health |
27198
27220
|
21211
19844
|
5280
6377
|
707
999
|
77.99 %
72.90 %
|
19.41 %
23.43 %
|
2.60 %
3.67 %
|
Pets |
27546
26335
|
22823
20530
|
4075
4884
|
648
921
|
82.85 %
77.96 %
|
14.79 %
18.55 %
|
2.35 %
3.50 %
|
Sport & Fitness |
27229
26574
|
21616
19857
|
4879
5720
|
734
997
|
79.39 %
74.72 %
|
17.92 %
21.52 %
|
2.70 %
3.75 %
|
Job & Career |
27713
26901
|
21775
19825
|
5128
5981
|
810
1095
|
78.57 %
73.70 %
|
18.50 %
22.23 %
|
2.92 %
4.07 %
|
Dating |
26963
27981
|
20385
19558
|
5806
7306
|
772
1117
|
75.60 %
69.90 %
|
21.53 %
26.11 %
|
2.86 %
3.99 %
|
Other |
27476
27023
|
22727
20989
|
4078
5102
|
671
932
|
82.72 %
77.67 %
|
14.84 %
18.88 %
|
2.44 %
3.45 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35681
35265
|
27524
25391
|
7133
8458
|
1024
1416
|
77.14 %
72.00 %
|
19.99 %
23.98 %
|
2.87 %
4.02 %
|
Outlook Mail |
35181
34876
|
27331
25494
|
6891
8040
|
959
1342
|
77.69 %
73.10 %
|
19.59 %
23.05 %
|
2.73 %
3.85 %
|
Yahoo Mail |
34840
35254
|
28078
26538
|
5838
7423
|
924
1293
|
80.59 %
75.28 %
|
16.76 %
21.06 %
|
2.65 %
3.67 %
|
AOL Mail |
35317
35491
|
28351
26670
|
6022
7511
|
944
1310
|
80.28 %
75.15 %
|
17.05 %
21.16 %
|
2.67 %
3.69 %
|
Mail.com |
35430
35400
|
28885
26959
|
5650
7162
|
895
1279
|
81.53 %
76.16 %
|
15.95 %
20.23 %
|
2.53 %
3.61 %
|
Yandex Mail |
35297
35166
|
27882
25974
|
6407
7855
|
1008
1337
|
78.99 %
73.86 %
|
18.15 %
22.34 %
|
2.86 %
3.80 %
|
GMX Mail |
35057
35226
|
28449
26834
|
5809
7209
|
799
1183
|
81.15 %
76.18 %
|
16.57 %
20.46 %
|
2.28 %
3.36 %
|
Zoho Mail |
35829
35486
|
29493
27314
|
5509
7004
|
827
1168
|
82.32 %
76.97 %
|
15.38 %
19.74 %
|
2.31 %
3.29 %
|
ProtonMail |
35352
34697
|
29100
26832
|
5437
6694
|
815
1171
|
82.32 %
77.33 %
|
15.38 %
19.29 %
|
2.31 %
3.37 %
|
Custom Mail |
34961
34964
|
29253
27533
|
4924
6286
|
784
1145
|
83.67 %
78.75 %
|
14.08 %
17.98 %
|
2.24 %
3.27 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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