MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.683 182.453	128.208 126.415	47.850 50.192	5.625 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.57 % 69.29 %	26.34 % 27.51 %	3.10 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14247 14117	10559 10361	3263 3330	425 426	74.11 % 73.39 %	22.90 % 23.59 %	2.98 % 3.02 %
Elektronics	13776 14020	9768 9746	3600 3846	408 428	70.91 % 69.51 %	26.13 % 27.43 %	2.96 % 3.05 %
Entertainment	13878 14256	9757 9773	3684 4002	437 481	70.31 % 68.55 %	26.55 % 28.07 %	3.15 % 3.37 %
Cosmetics & Beauty	14024 14106	9844 9729	3718 3901	462 476	70.19 % 68.97 %	26.51 % 27.65 %	3.29 % 3.37 %
Food & Drink	13949 14588	10338 10600	3199 3556	412 432	74.11 % 72.66 %	22.93 % 24.38 %	2.95 % 2.96 %
Home & Garden	14318 14205	10625 10371	3307 3421	386 413	74.21 % 73.01 %	23.10 % 24.08 %	2.70 % 2.91 %
Finance	13844 13872	9172 9052	4193 4343	479 477	66.25 % 65.25 %	30.29 % 31.31 %	3.46 % 3.44 %
Health	14168 13979	9479 9115	4262 4402	427 462	66.90 % 65.20 %	30.08 % 31.49 %	3.01 % 3.30 %
Pets	13394 14202	9957 10295	3040 3472	397 435	74.34 % 72.49 %	22.70 % 24.45 %	2.96 % 3.06 %
Sport & Fitness	13596 13534	9528 9308	3613 3759	455 467	70.08 % 68.77 %	26.57 % 27.77 %	3.35 % 3.45 %
Job & Career	13658 13738	9523 9373	3693 3927	442 438	69.72 % 68.23 %	27.04 % 28.58 %	3.24 % 3.19 %
Dating	14822 13831	9331 8550	5030 4822	461 459	62.95 % 61.82 %	33.94 % 34.86 %	3.11 % 3.32 %
Other	14009 14005	10327 10142	3248 3411	434 452	73.72 % 72.42 %	23.19 % 24.36 %	3.10 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18133 18932	11976 12244	5553 6069	604 619	66.05 % 64.67 %	30.62 % 32.06 %	3.33 % 3.27 %
Outlook Mail	17684 17499	11983 11647	5129 5256	572 596	67.76 % 66.56 %	29.00 % 30.04 %	3.23 % 3.41 %
Yahoo Mail	18370 17796	13032 12448	4755 4762	583 586	70.94 % 69.95 %	25.88 % 26.76 %	3.17 % 3.29 %
AOL Mail	18520 18770	13148 13034	4803 5128	569 608	70.99 % 69.44 %	25.93 % 27.32 %	3.07 % 3.24 %
Mail.com	18514 18311	13272 12999	4654 4755	588 557	71.69 % 70.99 %	25.14 % 25.97 %	3.18 % 3.04 %
Yandex Mail	18231 18268	12639 12432	4987 5236	605 600	69.33 % 68.05 %	27.35 % 28.66 %	3.32 % 3.28 %
GMX Mail	18156 17974	12782 12398	4839 5033	535 543	70.40 % 68.98 %	26.65 % 28.00 %	2.95 % 3.02 %
Zoho Mail	18608 17977	13416 12821	4654 4599	538 557	72.10 % 71.32 %	25.01 % 25.58 %	2.89 % 3.10 %
ProtonMail	17706 18443	12719 12913	4464 4915	523 615	71.83 % 70.02 %	25.21 % 26.65 %	2.95 % 3.33 %
Custom Mail	17761 18483	13241 13479	4012 4439	508 565	74.55 % 72.93 %	22.59 % 24.02 %	2.86 % 3.06 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.