MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
345.160 345.929	260.138 258.279	72.646 74.982	12.376 12.668

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.37 % 74.66 %	21.05 % 21.68 %	3.59 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	26747 26645	20971 20756	4913 4989	863 900	78.41 % 77.90 %	18.37 % 18.72 %	3.23 % 3.38 %
Elektronics	26670 26570	20325 20012	5447 5628	898 930	76.21 % 75.32 %	20.42 % 21.18 %	3.37 % 3.50 %
Entertainment	26272 26650	19695 19784	5575 5891	1002 975	74.97 % 74.24 %	21.22 % 22.11 %	3.81 % 3.66 %
Cosmetics & Beauty	26582 26542	19983 19715	5638 5798	961 1029	75.17 % 74.28 %	21.21 % 21.84 %	3.62 % 3.88 %
Food & Drink	26581 27219	20888 21108	4860 5223	833 888	78.58 % 77.55 %	18.28 % 19.19 %	3.13 % 3.26 %
Home & Garden	26911 27012	21095 21027	4967 5117	849 868	78.39 % 77.84 %	18.46 % 18.94 %	3.15 % 3.21 %
Finance	26422 26563	19034 18924	6356 6534	1032 1105	72.04 % 71.24 %	24.06 % 24.60 %	3.91 % 4.16 %
Health	26711 26596	19432 19098	6298 6453	981 1045	72.75 % 71.81 %	23.58 % 24.26 %	3.67 % 3.93 %
Pets	25811 26848	20105 20660	4809 5281	897 907	77.89 % 76.95 %	18.63 % 19.67 %	3.48 % 3.38 %
Sport & Fitness	26091 26194	19464 19373	5644 5811	983 1010	74.60 % 73.96 %	21.63 % 22.18 %	3.77 % 3.86 %
Job & Career	26390 26452	19431 19283	5891 6129	1068 1040	73.63 % 72.90 %	22.32 % 23.17 %	4.05 % 3.93 %
Dating	27482 26286	19169 18288	7222 6958	1091 1040	69.75 % 69.57 %	26.28 % 26.47 %	3.97 % 3.96 %
Other	26490 26352	20546 20251	5026 5170	918 931	77.56 % 76.85 %	18.97 % 19.62 %	3.47 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34606 35333	24867 25054	8348 8857	1391 1422	71.86 % 70.91 %	24.12 % 25.07 %	4.02 % 4.02 %
Outlook Mail	34174 33820	24933 24489	7924 8007	1317 1324	72.96 % 72.41 %	23.19 % 23.68 %	3.85 % 3.91 %
Yahoo Mail	34584 34245	26006 25553	7319 7394	1259 1298	75.20 % 74.62 %	21.16 % 21.59 %	3.64 % 3.79 %
AOL Mail	34803 35036	26122 25972	7404 7727	1277 1337	75.06 % 74.13 %	21.27 % 22.05 %	3.67 % 3.82 %
Mail.com	34713 34598	26400 26191	7063 7180	1250 1227	76.05 % 75.70 %	20.35 % 20.75 %	3.60 % 3.55 %
Yandex Mail	34533 34445	25463 25144	7750 7959	1320 1342	73.74 % 73.00 %	22.44 % 23.11 %	3.82 % 3.90 %
GMX Mail	34554 34449	26279 25977	7116 7324	1159 1148	76.05 % 75.41 %	20.59 % 21.26 %	3.35 % 3.33 %
Zoho Mail	34864 34359	26804 26314	6918 6862	1142 1183	76.88 % 76.59 %	19.84 % 19.97 %	3.28 % 3.44 %
ProtonMail	34061 34790	26308 26521	6610 7068	1143 1201	77.24 % 76.23 %	19.41 % 20.32 %	3.36 % 3.45 %
Custom Mail	34268 34854	26956 27064	6194 6604	1118 1186	78.66 % 77.65 %	18.08 % 18.95 %	3.26 % 3.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.