MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.699 113.949	73.351 71.091	37.530 39.710	2.818 3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.51 % 62.39 %	33.01 % 34.85 %	2.48 % 2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	9040 8813	6246 5942	2567 2630	227 241	69.09 % 67.42 %	28.40 % 29.84 %	2.51 % 2.73 %
Elektronics	8579 8771	5500 5438	2870 3090	209 243	64.11 % 62.00 %	33.45 % 35.23 %	2.44 % 2.77 %
Entertainment	8750 8983	5641 5544	2897 3190	212 249	64.47 % 61.72 %	33.11 % 35.51 %	2.42 % 2.77 %
Cosmetics & Beauty	8651 8735	5529 5419	2900 3072	222 244	63.91 % 62.04 %	33.52 % 35.17 %	2.57 % 2.79 %
Food & Drink	8778 9406	6055 6288	2505 2862	218 256	68.98 % 66.85 %	28.54 % 30.43 %	2.48 % 2.72 %
Home & Garden	9084 8835	6248 5895	2618 2697	218 243	68.78 % 66.72 %	28.82 % 30.53 %	2.40 % 2.75 %
Finance	8573 8472	5087 4842	3275 3397	211 233	59.34 % 57.15 %	38.20 % 40.10 %	2.46 % 2.75 %
Health	8854 8826	5228 5022	3405 3561	221 243	59.05 % 56.90 %	38.46 % 40.35 %	2.50 % 2.75 %
Pets	8262 8895	5741 5935	2313 2717	208 243	69.49 % 66.72 %	28.00 % 30.55 %	2.52 % 2.73 %
Sport & Fitness	8402 8178	5424 5075	2773 2876	205 227	64.56 % 62.06 %	33.00 % 35.17 %	2.44 % 2.78 %
Job & Career	8454 8683	5447 5388	2798 3053	209 242	64.43 % 62.05 %	33.10 % 35.16 %	2.47 % 2.79 %
Dating	9520 8596	5164 4453	4118 3906	238 237	54.24 % 51.80 %	43.26 % 45.44 %	2.50 % 2.76 %
Other	8752 8756	6041 5850	2491 2659	220 247	69.02 % 66.81 %	28.46 % 30.37 %	2.51 % 2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11338 12119	6635 6872	4414 4910	289 337	58.52 % 56.70 %	38.93 % 40.51 %	2.55 % 2.78 %
Outlook Mail	10836 10600	6595 6228	3978 4080	263 292	60.86 % 58.75 %	36.71 % 38.49 %	2.43 % 2.75 %
Yahoo Mail	11496 10888	7544 6937	3658 3647	294 304	65.62 % 63.71 %	31.82 % 33.50 %	2.56 % 2.79 %
AOL Mail	11861 11897	7835 7544	3735 4028	291 325	66.06 % 63.41 %	31.49 % 33.86 %	2.45 % 2.73 %
Mail.com	11790 11371	7852 7348	3649 3709	289 314	66.60 % 64.62 %	30.95 % 32.62 %	2.45 % 2.76 %
Yandex Mail	11314 11430	7222 7048	3813 4063	279 319	63.83 % 61.66 %	33.70 % 35.55 %	2.47 % 2.79 %
GMX Mail	11264 11194	7098 6800	3884 4085	282 309	63.01 % 60.75 %	34.48 % 36.49 %	2.50 % 2.76 %
Zoho Mail	11906 11196	7897 7238	3715 3652	294 306	66.33 % 64.65 %	31.20 % 32.62 %	2.47 % 2.73 %
ProtonMail	10882 11640	7054 7320	3562 4002	266 318	64.82 % 62.89 %	32.73 % 34.38 %	2.44 % 2.73 %
Custom Mail	11012 11614	7619 7756	3122 3534	271 324	69.19 % 66.78 %	28.35 % 30.43 %	2.46 % 2.79 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.