MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.779 284.660	210.711 208.766	63.254 65.694	9.814 10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.25 % 73.34 %	22.29 % 23.08 %	3.46 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22098 21937	17111 16844	4295 4368	692 725	77.43 % 76.78 %	19.44 % 19.91 %	3.13 % 3.30 %
Elektronics	21918 21878	16443 16165	4766 4957	709 756	75.02 % 73.89 %	21.74 % 22.66 %	3.23 % 3.46 %
Entertainment	21585 22002	15938 16025	4854 5186	793 791	73.84 % 72.83 %	22.49 % 23.57 %	3.67 % 3.60 %
Cosmetics & Beauty	21822 21887	16153 15959	4899 5087	770 841	74.02 % 72.92 %	22.45 % 23.24 %	3.53 % 3.84 %
Food & Drink	21818 22459	16912 17139	4219 4598	687 722	77.51 % 76.31 %	19.34 % 20.47 %	3.15 % 3.21 %
Home & Garden	22122 22188	17120 17003	4334 4482	668 703	77.39 % 76.63 %	19.59 % 20.20 %	3.02 % 3.17 %
Finance	21665 21879	15292 15276	5535 5724	838 879	70.58 % 69.82 %	25.55 % 26.16 %	3.87 % 4.02 %
Health	21952 21797	15651 15292	5521 5668	780 837	71.30 % 70.16 %	25.15 % 26.00 %	3.55 % 3.84 %
Pets	21204 22044	16354 16716	4143 4594	707 734	77.13 % 75.83 %	19.54 % 20.84 %	3.33 % 3.33 %
Sport & Fitness	21443 21454	15800 15617	4884 5036	759 801	73.68 % 72.79 %	22.78 % 23.47 %	3.54 % 3.73 %
Job & Career	21673 21689	15774 15556	5068 5303	831 830	72.78 % 71.72 %	23.38 % 24.45 %	3.83 % 3.83 %
Dating	22705 21637	15462 14643	6390 6164	853 830	68.10 % 67.68 %	28.14 % 28.49 %	3.76 % 3.84 %
Other	21774 21809	16701 16531	4346 4527	727 751	76.70 % 75.80 %	19.96 % 20.76 %	3.34 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28438 29206	20046 20288	7296 7807	1096 1111	70.49 % 69.47 %	25.66 % 26.73 %	3.85 % 3.80 %
Outlook Mail	27892 27782	20014 19728	6849 6989	1029 1065	71.76 % 71.01 %	24.56 % 25.16 %	3.69 % 3.83 %
Yahoo Mail	28496 28020	21123 20602	6352 6396	1021 1022	74.13 % 73.53 %	22.29 % 22.83 %	3.58 % 3.65 %
AOL Mail	28680 29012	21262 21142	6420 6767	998 1103	74.14 % 72.87 %	22.38 % 23.32 %	3.48 % 3.80 %
Mail.com	28623 28486	21479 21231	6146 6279	998 976	75.04 % 74.53 %	21.47 % 22.04 %	3.49 % 3.43 %
Yandex Mail	28419 28248	20645 20270	6711 6907	1063 1071	72.65 % 71.76 %	23.61 % 24.45 %	3.74 % 3.79 %
GMX Mail	28372 28350	21205 20931	6240 6481	927 938	74.74 % 73.83 %	21.99 % 22.86 %	3.27 % 3.31 %
Zoho Mail	28820 28255	21838 21270	6074 6025	908 960	75.77 % 75.28 %	21.08 % 21.32 %	3.15 % 3.40 %
ProtonMail	27932 28629	21251 21391	5798 6258	883 980	76.08 % 74.72 %	20.76 % 21.86 %	3.16 % 3.42 %
Custom Mail	28107 28672	21848 21913	5368 5785	891 974	77.73 % 76.43 %	19.10 % 20.18 %	3.17 % 3.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.