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MailChimp and SendInBlue Email Deliverability Comparison

  MailChimp
  SendInBlue

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  223.604
  160.986
  159.450
  54.001
  56.565
  7.287
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  71.31 %
  24.29 %
  25.30 %
  3.28 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  17267
  13048
  12959
  3654
  3754
  530
  554
  75.72 %
  75.05 %
  21.20 %
  21.74 %
  3.08 %
  3.21 %
Elektronics
  17040
  17121
  12434
  12273
  4075
  4291
  531
  557
  72.97 %
  71.68 %
  23.91 %
  25.06 %
  3.12 %
  3.25 %
Entertainment
  16947
  17335
  12215
  12251
  4150
  4481
  582
  603
  72.08 %
  70.67 %
  24.49 %
  25.85 %
  3.43 %
  3.48 %
Cosmetics & Beauty
  17168
  17153
  12390
  12156
  4193
  4379
  585
  618
  72.17 %
  70.87 %
  24.42 %
  25.53 %
  3.41 %
  3.60 %
Food & Drink
  17117
  17803
  12975
  13262
  3613
  3991
  529
  550
  75.80 %
  74.49 %
  21.11 %
  22.42 %
  3.09 %
  3.09 %
Home & Garden
  17348
  17352
  13146
  12966
  3704
  3851
  498
  535
  75.78 %
  74.72 %
  21.35 %
  22.19 %
  2.87 %
  3.08 %
Finance
  16952
  17148
  11603
  11599
  4729
  4917
  620
  632
  68.45 %
  67.64 %
  27.90 %
  28.67 %
  3.66 %
  3.69 %
Health
  17305
  17139
  11979
  11610
  4771
  4930
  555
  599
  69.22 %
  67.74 %
  27.57 %
  28.76 %
  3.21 %
  3.49 %
Pets
  16534
  17381
  12527
  12890
  3492
  3939
  515
  552
  75.77 %
  74.16 %
  21.12 %
  22.66 %
  3.11 %
  3.18 %
Sport & Fitness
  16762
  16774
  12063
  11889
  4127
  4286
  572
  599
  71.97 %
  70.88 %
  24.62 %
  25.55 %
  3.41 %
  3.57 %
Job & Career
  16864
  16906
  12026
  11816
  4240
  4487
  598
  603
  71.31 %
  69.89 %
  25.14 %
  26.54 %
  3.55 %
  3.57 %
Dating
  17953
  17024
  11757
  11026
  5573
  5380
  623
  618
  65.49 %
  64.77 %
  31.04 %
  31.60 %
  3.47 %
  3.63 %
Other
  17052
  17201
  12823
  12753
  3680
  3879
  549
  569
  75.20 %
  74.14 %
  21.58 %
  22.55 %
  3.22 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  23105
  15300
  15487
  6263
  6787
  795
  831
  68.43 %
  67.03 %
  28.01 %
  29.37 %
  3.56 %
  3.60 %
Outlook Mail
  21719
  21643
  15169
  14895
  5807
  5968
  743
  780
  69.84 %
  68.82 %
  26.74 %
  27.57 %
  3.42 %
  3.60 %
Yahoo Mail
  22409
  21881
  16243
  15708
  5399
  5424
  767
  749
  72.48 %
  71.79 %
  24.09 %
  24.79 %
  3.42 %
  3.42 %
AOL Mail
  22519
  22887
  16341
  16266
  5445
  5801
  733
  820
  72.57 %
  71.07 %
  24.18 %
  25.35 %
  3.26 %
  3.58 %
Mail.com
  22538
  22474
  16535
  16360
  5253
  5395
  750
  719
  73.36 %
  72.80 %
  23.31 %
  24.01 %
  3.33 %
  3.20 %
Yandex Mail
  22281
  22302
  15830
  15591
  5672
  5921
  779
  790
  71.05 %
  69.91 %
  25.46 %
  26.55 %
  3.50 %
  3.54 %
GMX Mail
  22227
  22076
  16126
  15760
  5395
  5617
  706
  699
  72.55 %
  71.39 %
  24.27 %
  25.44 %
  3.18 %
  3.17 %
Zoho Mail
  22604
  22084
  16702
  16187
  5218
  5186
  684
  711
  73.89 %
  73.30 %
  23.08 %
  23.48 %
  3.03 %
  3.22 %
ProtonMail
  21776
  22541
  16101
  16314
  5001
  5472
  674
  755
  73.94 %
  72.37 %
  22.97 %
  24.28 %
  3.10 %
  3.35 %
Custom Mail
  21843
  22611
  16639
  16882
  4548
  4994
  656
  735
  76.18 %
  74.66 %
  20.82 %
  22.09 %
  3.00 %
  3.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.