MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
256.568 257.565	188.662 186.910	59.219 61.599	8.687 9.056

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.53 % 72.57 %	23.08 % 23.92 %	3.39 % 3.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19915 19803	15275 15076	4011 4084	629 643	76.70 % 76.13 %	20.14 % 20.62 %	3.16 % 3.25 %
Elektronics	19779 19754	14678 14446	4466 4651	635 657	74.21 % 73.13 %	22.58 % 23.54 %	3.21 % 3.33 %
Entertainment	19545 19892	14304 14306	4548 4863	693 723	73.18 % 71.92 %	23.27 % 24.45 %	3.55 % 3.63 %
Cosmetics & Beauty	19837 19795	14546 14282	4601 4768	690 745	73.33 % 72.15 %	23.19 % 24.09 %	3.48 % 3.76 %
Food & Drink	19725 20437	15162 15453	3950 4332	613 652	76.87 % 75.61 %	20.03 % 21.20 %	3.11 % 3.19 %
Home & Garden	20014 20108	15361 15262	4063 4210	590 636	76.75 % 75.90 %	20.30 % 20.94 %	2.95 % 3.16 %
Finance	19593 19714	13663 13592	5187 5355	743 767	69.73 % 68.95 %	26.47 % 27.16 %	3.79 % 3.89 %
Health	19953 19710	14075 13651	5203 5334	675 725	70.54 % 69.26 %	26.08 % 27.06 %	3.38 % 3.68 %
Pets	19129 19934	14657 14997	3861 4295	611 642	76.62 % 75.23 %	20.18 % 21.55 %	3.19 % 3.22 %
Sport & Fitness	19326 19405	14097 13983	4547 4702	682 720	72.94 % 72.06 %	23.53 % 24.23 %	3.53 % 3.71 %
Job & Career	19496 19624	14069 13946	4699 4949	728 729	72.16 % 71.07 %	24.10 % 25.22 %	3.73 % 3.71 %
Dating	20578 19654	13794 13085	6029 5823	755 746	67.03 % 66.58 %	29.30 % 29.63 %	3.67 % 3.80 %
Other	19678 19735	14981 14831	4054 4233	643 671	76.13 % 75.15 %	20.60 % 21.45 %	3.27 % 3.40 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25751 26556	17932 18216	6847 7362	972 978	69.64 % 68.59 %	26.59 % 27.72 %	3.77 % 3.68 %
Outlook Mail	25116 25122	17834 17649	6384 6539	898 934	71.01 % 70.25 %	25.42 % 26.03 %	3.58 % 3.72 %
Yahoo Mail	25806 25338	18963 18459	5939 5968	904 911	73.48 % 72.85 %	23.01 % 23.55 %	3.50 % 3.60 %
AOL Mail	25935 26185	19066 18885	5988 6319	881 981	73.51 % 72.12 %	23.09 % 24.13 %	3.40 % 3.75 %
Mail.com	25980 25855	19326 19092	5766 5887	888 876	74.39 % 73.84 %	22.19 % 22.77 %	3.42 % 3.39 %
Yandex Mail	25669 25626	18487 18208	6256 6469	926 949	72.02 % 71.05 %	24.37 % 25.24 %	3.61 % 3.70 %
GMX Mail	25657 25548	18950 18624	5874 6093	833 831	73.86 % 72.90 %	22.89 % 23.85 %	3.25 % 3.25 %
Zoho Mail	26106 25536	19596 19032	5700 5648	810 856	75.06 % 74.53 %	21.83 % 22.12 %	3.10 % 3.35 %
ProtonMail	25219 25852	18973 19093	5453 5891	793 868	75.23 % 73.86 %	21.62 % 22.79 %	3.14 % 3.36 %
Custom Mail	25329 25947	19535 19652	5012 5423	782 872	77.13 % 75.74 %	19.79 % 20.90 %	3.09 % 3.36 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.