Sign In
Language

MailChimp and SendInBlue Email Deliverability Comparison

  MailChimp
  SendInBlue

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  283.779
  284.660
  210.711
  208.766
  63.254
  65.694
  9.814
  10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.25 %
  73.34 %
  22.29 %
  23.08 %
  3.46 %
  3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22098
  21937
  17111
  16844
  4295
  4368
  692
  725
  77.43 %
  76.78 %
  19.44 %
  19.91 %
  3.13 %
  3.30 %
Elektronics
  21918
  21878
  16443
  16165
  4766
  4957
  709
  756
  75.02 %
  73.89 %
  21.74 %
  22.66 %
  3.23 %
  3.46 %
Entertainment
  21585
  22002
  15938
  16025
  4854
  5186
  793
  791
  73.84 %
  72.83 %
  22.49 %
  23.57 %
  3.67 %
  3.60 %
Cosmetics & Beauty
  21822
  21887
  16153
  15959
  4899
  5087
  770
  841
  74.02 %
  72.92 %
  22.45 %
  23.24 %
  3.53 %
  3.84 %
Food & Drink
  21818
  22459
  16912
  17139
  4219
  4598
  687
  722
  77.51 %
  76.31 %
  19.34 %
  20.47 %
  3.15 %
  3.21 %
Home & Garden
  22122
  22188
  17120
  17003
  4334
  4482
  668
  703
  77.39 %
  76.63 %
  19.59 %
  20.20 %
  3.02 %
  3.17 %
Finance
  21665
  21879
  15292
  15276
  5535
  5724
  838
  879
  70.58 %
  69.82 %
  25.55 %
  26.16 %
  3.87 %
  4.02 %
Health
  21952
  21797
  15651
  15292
  5521
  5668
  780
  837
  71.30 %
  70.16 %
  25.15 %
  26.00 %
  3.55 %
  3.84 %
Pets
  21204
  22044
  16354
  16716
  4143
  4594
  707
  734
  77.13 %
  75.83 %
  19.54 %
  20.84 %
  3.33 %
  3.33 %
Sport & Fitness
  21443
  21454
  15800
  15617
  4884
  5036
  759
  801
  73.68 %
  72.79 %
  22.78 %
  23.47 %
  3.54 %
  3.73 %
Job & Career
  21673
  21689
  15774
  15556
  5068
  5303
  831
  830
  72.78 %
  71.72 %
  23.38 %
  24.45 %
  3.83 %
  3.83 %
Dating
  22705
  21637
  15462
  14643
  6390
  6164
  853
  830
  68.10 %
  67.68 %
  28.14 %
  28.49 %
  3.76 %
  3.84 %
Other
  21774
  21809
  16701
  16531
  4346
  4527
  727
  751
  76.70 %
  75.80 %
  19.96 %
  20.76 %
  3.34 %
  3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28438
  29206
  20046
  20288
  7296
  7807
  1096
  1111
  70.49 %
  69.47 %
  25.66 %
  26.73 %
  3.85 %
  3.80 %
Outlook Mail
  27892
  27782
  20014
  19728
  6849
  6989
  1029
  1065
  71.76 %
  71.01 %
  24.56 %
  25.16 %
  3.69 %
  3.83 %
Yahoo Mail
  28496
  28020
  21123
  20602
  6352
  6396
  1021
  1022
  74.13 %
  73.53 %
  22.29 %
  22.83 %
  3.58 %
  3.65 %
AOL Mail
  28680
  29012
  21262
  21142
  6420
  6767
  998
  1103
  74.14 %
  72.87 %
  22.38 %
  23.32 %
  3.48 %
  3.80 %
Mail.com
  28623
  28486
  21479
  21231
  6146
  6279
  998
  976
  75.04 %
  74.53 %
  21.47 %
  22.04 %
  3.49 %
  3.43 %
Yandex Mail
  28419
  28248
  20645
  20270
  6711
  6907
  1063
  1071
  72.65 %
  71.76 %
  23.61 %
  24.45 %
  3.74 %
  3.79 %
GMX Mail
  28372
  28350
  21205
  20931
  6240
  6481
  927
  938
  74.74 %
  73.83 %
  21.99 %
  22.86 %
  3.27 %
  3.31 %
Zoho Mail
  28820
  28255
  21838
  21270
  6074
  6025
  908
  960
  75.77 %
  75.28 %
  21.08 %
  21.32 %
  3.15 %
  3.40 %
ProtonMail
  27932
  28629
  21251
  21391
  5798
  6258
  883
  980
  76.08 %
  74.72 %
  20.76 %
  21.86 %
  3.16 %
  3.42 %
Custom Mail
  28107
  28672
  21848
  21913
  5368
  5785
  891
  974
  77.73 %
  76.43 %
  19.10 %
  20.18 %
  3.17 %
  3.40 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.