MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
401.329 402.780	305.310 303.984	81.246 83.770	14.773 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.07 % 75.47 %	20.24 % 20.80 %	3.68 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30997 30967	24500 24340	5482 5573	1015 1054	79.04 % 78.60 %	17.69 % 18.00 %	3.27 % 3.40 %
Elektronics	30962 30895	23813 23568	6061 6254	1088 1073	76.91 % 76.28 %	19.58 % 20.24 %	3.51 % 3.47 %
Entertainment	30509 31027	23092 23293	6234 6580	1183 1154	75.69 % 75.07 %	20.43 % 21.21 %	3.88 % 3.72 %
Cosmetics & Beauty	30907 30995	23473 23278	6300 6495	1134 1222	75.95 % 75.10 %	20.38 % 20.95 %	3.67 % 3.94 %
Food & Drink	31020 31626	24559 24770	5449 5807	1012 1049	79.17 % 78.32 %	17.57 % 18.36 %	3.26 % 3.32 %
Home & Garden	31268 31435	24723 24684	5543 5724	1002 1027	79.07 % 78.52 %	17.73 % 18.21 %	3.20 % 3.27 %
Finance	30796 31001	22417 22348	7124 7319	1255 1334	72.79 % 72.09 %	23.13 % 23.61 %	4.08 % 4.30 %
Health	31074 30974	22868 22552	7012 7177	1194 1245	73.59 % 72.81 %	22.57 % 23.17 %	3.84 % 4.02 %
Pets	30098 31300	23612 24299	5424 5924	1062 1077	78.45 % 77.63 %	18.02 % 18.93 %	3.53 % 3.44 %
Sport & Fitness	30302 30500	22798 22771	6332 6521	1172 1208	75.24 % 74.66 %	20.90 % 21.38 %	3.87 % 3.96 %
Job & Career	30670 30761	22759 22618	6634 6889	1277 1254	74.21 % 73.53 %	21.63 % 22.40 %	4.16 % 4.08 %
Dating	31848 30610	22560 21675	7984 7709	1304 1226	70.84 % 70.81 %	25.07 % 25.18 %	4.09 % 4.01 %
Other	30878 30689	24136 23788	5667 5798	1075 1103	78.17 % 77.51 %	18.35 % 18.89 %	3.48 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40064 40872	29112 29396	9307 9825	1645 1651	72.66 % 71.92 %	23.23 % 24.04 %	4.11 % 4.04 %
Outlook Mail	39528 39335	29115 28795	8828 8946	1585 1594	73.66 % 73.20 %	22.33 % 22.74 %	4.01 % 4.05 %
Yahoo Mail	39961 39623	30275 29861	8172 8266	1514 1496	75.76 % 75.36 %	20.45 % 20.86 %	3.79 % 3.78 %
AOL Mail	40186 40403	30427 30219	8261 8592	1498 1592	75.72 % 74.79 %	20.56 % 21.27 %	3.73 % 3.94 %
Mail.com	40130 40085	30774 30627	7877 8007	1479 1451	76.69 % 76.41 %	19.63 % 19.98 %	3.69 % 3.62 %
Yandex Mail	40132 39964	29886 29495	8701 8908	1545 1561	74.47 % 73.80 %	21.68 % 22.29 %	3.85 % 3.91 %
GMX Mail	39937 39884	30679 30400	7871 8097	1387 1387	76.82 % 76.22 %	19.71 % 20.30 %	3.47 % 3.48 %
Zoho Mail	40202 39823	31177 30796	7669 7635	1356 1392	77.55 % 77.33 %	19.08 % 19.17 %	3.37 % 3.50 %
ProtonMail	39363 40373	30704 31130	7311 7817	1348 1426	78.00 % 77.11 %	18.57 % 19.36 %	3.42 % 3.53 %
Custom Mail	39785 40291	31537 31574	6930 7332	1318 1385	79.27 % 78.36 %	17.42 % 18.20 %	3.31 % 3.44 %
iCloud Mail	691 712	519 535	132 141	40 36	75.11 % 75.14 %	19.10 % 19.80 %	5.79 % 5.06 %
Tuta	651 725	539 595	92 106	20 24	82.80 % 82.07 %	14.13 % 14.62 %	3.07 % 3.31 %
Juno.com	699 690	566 561	95 98	38 31	80.97 % 81.30 %	13.59 % 14.20 %	5.44 % 4.49 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.