MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.522 393.672	298.269 296.739	79.869 82.307	14.384 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 75.38 %	20.35 % 20.91 %	3.66 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30348 30274	23958 23775	5394 5473	996 1026	78.94 % 78.53 %	17.77 % 18.08 %	3.28 % 3.39 %
Elektronics	30284 30223	23270 23017	5960 6154	1054 1052	76.84 % 76.16 %	19.68 % 20.36 %	3.48 % 3.48 %
Entertainment	29867 30317	22576 22736	6135 6463	1156 1118	75.59 % 74.99 %	20.54 % 21.32 %	3.87 % 3.69 %
Cosmetics & Beauty	30216 30260	22908 22698	6193 6374	1115 1188	75.81 % 75.01 %	20.50 % 21.06 %	3.69 % 3.93 %
Food & Drink	30367 30942	24023 24208	5364 5712	980 1022	79.11 % 78.24 %	17.66 % 18.46 %	3.23 % 3.30 %
Home & Garden	30572 30694	24143 24073	5449 5614	980 1007	78.97 % 78.43 %	17.82 % 18.29 %	3.21 % 3.28 %
Finance	30139 30341	21917 21846	7003 7200	1219 1295	72.72 % 72.00 %	23.24 % 23.73 %	4.04 % 4.27 %
Health	30365 30289	22322 22012	6894 7063	1149 1214	73.51 % 72.67 %	22.70 % 23.32 %	3.78 % 4.01 %
Pets	29446 30566	23083 23698	5326 5816	1037 1052	78.39 % 77.53 %	18.09 % 19.03 %	3.52 % 3.44 %
Sport & Fitness	29599 29824	22242 22242	6216 6407	1141 1175	75.14 % 74.58 %	21.00 % 21.48 %	3.85 % 3.94 %
Job & Career	29976 30064	22223 22082	6512 6763	1241 1219	74.14 % 73.45 %	21.72 % 22.50 %	4.14 % 4.05 %
Dating	31155 29913	22021 21140	7861 7581	1273 1192	70.68 % 70.67 %	25.23 % 25.34 %	4.09 % 3.98 %
Other	30188 29965	23583 23212	5562 5687	1043 1066	78.12 % 77.46 %	18.42 % 18.98 %	3.46 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39349 40208	28577 28900	9163 9689	1609 1619	72.62 % 71.88 %	23.29 % 24.10 %	4.09 % 4.03 %
Outlook Mail	38915 38653	28632 28264	8728 8822	1555 1567	73.58 % 73.12 %	22.43 % 22.82 %	4.00 % 4.05 %
Yahoo Mail	39303 38948	29752 29323	8068 8157	1483 1468	75.70 % 75.29 %	20.53 % 20.94 %	3.77 % 3.77 %
AOL Mail	39551 39683	29911 29658	8161 8474	1479 1551	75.63 % 74.74 %	20.63 % 21.35 %	3.74 % 3.91 %
Mail.com	39448 39394	30226 30076	7774 7901	1448 1417	76.62 % 76.35 %	19.71 % 20.06 %	3.67 % 3.60 %
Yandex Mail	39389 39304	29314 28975	8571 8794	1504 1535	74.42 % 73.72 %	21.76 % 22.37 %	3.82 % 3.91 %
GMX Mail	39248 39192	30119 29837	7772 7995	1357 1360	76.74 % 76.13 %	19.80 % 20.40 %	3.46 % 3.47 %
Zoho Mail	39510 39078	30609 30189	7570 7527	1331 1362	77.47 % 77.25 %	19.16 % 19.26 %	3.37 % 3.49 %
ProtonMail	38705 39631	30162 30520	7223 7715	1320 1396	77.93 % 77.01 %	18.66 % 19.47 %	3.41 % 3.52 %
Custom Mail	39104 39581	30967 30997	6839 7233	1298 1351	79.19 % 78.31 %	17.49 % 18.27 %	3.32 % 3.41 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.