MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.026 305.173	226.835 225.338	66.491 68.845	10.700 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.61 % 73.84 %	21.87 % 22.56 %	3.52 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23576 23563	18328 18204	4500 4586	748 773	77.74 % 77.26 %	19.09 % 19.46 %	3.17 % 3.28 %
Elektronics	23486 23496	17710 17486	5001 5193	775 817	75.41 % 74.42 %	21.29 % 22.10 %	3.30 % 3.48 %
Entertainment	23119 23498	17147 17233	5104 5417	868 848	74.17 % 73.34 %	22.08 % 23.05 %	3.75 % 3.61 %
Cosmetics & Beauty	23435 23470	17438 17232	5163 5337	834 901	74.41 % 73.42 %	22.03 % 22.74 %	3.56 % 3.84 %
Food & Drink	23284 24019	18121 18447	4426 4799	737 773	77.83 % 76.80 %	19.01 % 19.98 %	3.17 % 3.22 %
Home & Garden	23718 23790	18429 18342	4554 4694	735 754	77.70 % 77.10 %	19.20 % 19.73 %	3.10 % 3.17 %
Finance	23286 23413	16543 16468	5826 5996	917 949	71.04 % 70.34 %	25.02 % 25.61 %	3.94 % 4.05 %
Health	23520 23397	16886 16568	5788 5929	846 900	71.79 % 70.81 %	24.61 % 25.34 %	3.60 % 3.85 %
Pets	22786 23621	17628 18002	4380 4827	778 792	77.36 % 76.21 %	19.22 % 20.44 %	3.41 % 3.35 %
Sport & Fitness	22941 23079	16965 16895	5139 5305	837 879	73.95 % 73.21 %	22.40 % 22.99 %	3.65 % 3.81 %
Job & Career	23240 23279	16980 16796	5353 5584	907 899	73.06 % 72.15 %	23.03 % 23.99 %	3.90 % 3.86 %
Dating	24272 23197	16672 15875	6673 6429	927 893	68.69 % 68.44 %	27.49 % 27.71 %	3.82 % 3.85 %
Other	23363 23351	17988 17790	4584 4749	791 812	76.99 % 76.19 %	19.62 % 20.34 %	3.39 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30447 31187	21599 21829	7655 8150	1193 1208	70.94 % 69.99 %	25.14 % 26.13 %	3.92 % 3.87 %
Outlook Mail	29976 29773	21611 21287	7214 7328	1151 1158	72.09 % 71.50 %	24.07 % 24.61 %	3.84 % 3.89 %
Yahoo Mail	30468 30099	22691 22262	6680 6734	1097 1103	74.47 % 73.96 %	21.92 % 22.37 %	3.60 % 3.66 %
AOL Mail	30692 31110	22831 22831	6758 7108	1103 1171	74.39 % 73.39 %	22.02 % 22.85 %	3.59 % 3.76 %
Mail.com	30597 30531	23069 22890	6454 6583	1074 1058	75.40 % 74.97 %	21.09 % 21.56 %	3.51 % 3.47 %
Yandex Mail	30476 30309	22235 21882	7077 7262	1164 1165	72.96 % 72.20 %	23.22 % 23.96 %	3.82 % 3.84 %
GMX Mail	30440 30455	22893 22672	6547 6779	1000 1004	75.21 % 74.44 %	21.51 % 22.26 %	3.29 % 3.30 %
Zoho Mail	30843 30325	23481 22978	6369 6312	993 1035	76.13 % 75.77 %	20.65 % 20.81 %	3.22 % 3.41 %
ProtonMail	29997 30682	22943 23105	6085 6530	969 1047	76.48 % 75.30 %	20.29 % 21.28 %	3.23 % 3.41 %
Custom Mail	30090 30702	23482 23602	5652 6059	956 1041	78.04 % 76.87 %	18.78 % 19.73 %	3.18 % 3.39 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.