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MailChimp and SendInBlue Email Deliverability Comparison

  MailChimp
  SendInBlue

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  113.699
  113.949
  73.351
  71.091
  37.530
  39.710
  2.818
  3.148

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  64.51 %
  62.39 %
  33.01 %
  34.85 %
  2.48 %
  2.76 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  9040
  8813
  6246
  5942
  2567
  2630
  227
  241
  69.09 %
  67.42 %
  28.40 %
  29.84 %
  2.51 %
  2.73 %
Elektronics
  8579
  8771
  5500
  5438
  2870
  3090
  209
  243
  64.11 %
  62.00 %
  33.45 %
  35.23 %
  2.44 %
  2.77 %
Entertainment
  8750
  8983
  5641
  5544
  2897
  3190
  212
  249
  64.47 %
  61.72 %
  33.11 %
  35.51 %
  2.42 %
  2.77 %
Cosmetics & Beauty
  8651
  8735
  5529
  5419
  2900
  3072
  222
  244
  63.91 %
  62.04 %
  33.52 %
  35.17 %
  2.57 %
  2.79 %
Food & Drink
  8778
  9406
  6055
  6288
  2505
  2862
  218
  256
  68.98 %
  66.85 %
  28.54 %
  30.43 %
  2.48 %
  2.72 %
Home & Garden
  9084
  8835
  6248
  5895
  2618
  2697
  218
  243
  68.78 %
  66.72 %
  28.82 %
  30.53 %
  2.40 %
  2.75 %
Finance
  8573
  8472
  5087
  4842
  3275
  3397
  211
  233
  59.34 %
  57.15 %
  38.20 %
  40.10 %
  2.46 %
  2.75 %
Health
  8854
  8826
  5228
  5022
  3405
  3561
  221
  243
  59.05 %
  56.90 %
  38.46 %
  40.35 %
  2.50 %
  2.75 %
Pets
  8262
  8895
  5741
  5935
  2313
  2717
  208
  243
  69.49 %
  66.72 %
  28.00 %
  30.55 %
  2.52 %
  2.73 %
Sport & Fitness
  8402
  8178
  5424
  5075
  2773
  2876
  205
  227
  64.56 %
  62.06 %
  33.00 %
  35.17 %
  2.44 %
  2.78 %
Job & Career
  8454
  8683
  5447
  5388
  2798
  3053
  209
  242
  64.43 %
  62.05 %
  33.10 %
  35.16 %
  2.47 %
  2.79 %
Dating
  9520
  8596
  5164
  4453
  4118
  3906
  238
  237
  54.24 %
  51.80 %
  43.26 %
  45.44 %
  2.50 %
  2.76 %
Other
  8752
  8756
  6041
  5850
  2491
  2659
  220
  247
  69.02 %
  66.81 %
  28.46 %
  30.37 %
  2.51 %
  2.82 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  11338
  12119
  6635
  6872
  4414
  4910
  289
  337
  58.52 %
  56.70 %
  38.93 %
  40.51 %
  2.55 %
  2.78 %
Outlook Mail
  10836
  10600
  6595
  6228
  3978
  4080
  263
  292
  60.86 %
  58.75 %
  36.71 %
  38.49 %
  2.43 %
  2.75 %
Yahoo Mail
  11496
  10888
  7544
  6937
  3658
  3647
  294
  304
  65.62 %
  63.71 %
  31.82 %
  33.50 %
  2.56 %
  2.79 %
AOL Mail
  11861
  11897
  7835
  7544
  3735
  4028
  291
  325
  66.06 %
  63.41 %
  31.49 %
  33.86 %
  2.45 %
  2.73 %
Mail.com
  11790
  11371
  7852
  7348
  3649
  3709
  289
  314
  66.60 %
  64.62 %
  30.95 %
  32.62 %
  2.45 %
  2.76 %
Yandex Mail
  11314
  11430
  7222
  7048
  3813
  4063
  279
  319
  63.83 %
  61.66 %
  33.70 %
  35.55 %
  2.47 %
  2.79 %
GMX Mail
  11264
  11194
  7098
  6800
  3884
  4085
  282
  309
  63.01 %
  60.75 %
  34.48 %
  36.49 %
  2.50 %
  2.76 %
Zoho Mail
  11906
  11196
  7897
  7238
  3715
  3652
  294
  306
  66.33 %
  64.65 %
  31.20 %
  32.62 %
  2.47 %
  2.73 %
ProtonMail
  10882
  11640
  7054
  7320
  3562
  4002
  266
  318
  64.82 %
  62.89 %
  32.73 %
  34.38 %
  2.44 %
  2.73 %
Custom Mail
  11012
  11614
  7619
  7756
  3122
  3534
  271
  324
  69.19 %
  66.78 %
  28.35 %
  30.43 %
  2.46 %
  2.79 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.