MailChimp and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.779
284.660
|
210.711
208.766
|
63.254
65.694
|
9.814
10.200
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.25 %
73.34 %
|
22.29 %
23.08 %
|
3.46 %
3.58 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22098
21937
|
17111
16844
|
4295
4368
|
692
725
|
77.43 %
76.78 %
|
19.44 %
19.91 %
|
3.13 %
3.30 %
|
Elektronics |
21918
21878
|
16443
16165
|
4766
4957
|
709
756
|
75.02 %
73.89 %
|
21.74 %
22.66 %
|
3.23 %
3.46 %
|
Entertainment |
21585
22002
|
15938
16025
|
4854
5186
|
793
791
|
73.84 %
72.83 %
|
22.49 %
23.57 %
|
3.67 %
3.60 %
|
Cosmetics & Beauty |
21822
21887
|
16153
15959
|
4899
5087
|
770
841
|
74.02 %
72.92 %
|
22.45 %
23.24 %
|
3.53 %
3.84 %
|
Food & Drink |
21818
22459
|
16912
17139
|
4219
4598
|
687
722
|
77.51 %
76.31 %
|
19.34 %
20.47 %
|
3.15 %
3.21 %
|
Home & Garden |
22122
22188
|
17120
17003
|
4334
4482
|
668
703
|
77.39 %
76.63 %
|
19.59 %
20.20 %
|
3.02 %
3.17 %
|
Finance |
21665
21879
|
15292
15276
|
5535
5724
|
838
879
|
70.58 %
69.82 %
|
25.55 %
26.16 %
|
3.87 %
4.02 %
|
Health |
21952
21797
|
15651
15292
|
5521
5668
|
780
837
|
71.30 %
70.16 %
|
25.15 %
26.00 %
|
3.55 %
3.84 %
|
Pets |
21204
22044
|
16354
16716
|
4143
4594
|
707
734
|
77.13 %
75.83 %
|
19.54 %
20.84 %
|
3.33 %
3.33 %
|
Sport & Fitness |
21443
21454
|
15800
15617
|
4884
5036
|
759
801
|
73.68 %
72.79 %
|
22.78 %
23.47 %
|
3.54 %
3.73 %
|
Job & Career |
21673
21689
|
15774
15556
|
5068
5303
|
831
830
|
72.78 %
71.72 %
|
23.38 %
24.45 %
|
3.83 %
3.83 %
|
Dating |
22705
21637
|
15462
14643
|
6390
6164
|
853
830
|
68.10 %
67.68 %
|
28.14 %
28.49 %
|
3.76 %
3.84 %
|
Other |
21774
21809
|
16701
16531
|
4346
4527
|
727
751
|
76.70 %
75.80 %
|
19.96 %
20.76 %
|
3.34 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28438
29206
|
20046
20288
|
7296
7807
|
1096
1111
|
70.49 %
69.47 %
|
25.66 %
26.73 %
|
3.85 %
3.80 %
|
Outlook Mail |
27892
27782
|
20014
19728
|
6849
6989
|
1029
1065
|
71.76 %
71.01 %
|
24.56 %
25.16 %
|
3.69 %
3.83 %
|
Yahoo Mail |
28496
28020
|
21123
20602
|
6352
6396
|
1021
1022
|
74.13 %
73.53 %
|
22.29 %
22.83 %
|
3.58 %
3.65 %
|
AOL Mail |
28680
29012
|
21262
21142
|
6420
6767
|
998
1103
|
74.14 %
72.87 %
|
22.38 %
23.32 %
|
3.48 %
3.80 %
|
Mail.com |
28623
28486
|
21479
21231
|
6146
6279
|
998
976
|
75.04 %
74.53 %
|
21.47 %
22.04 %
|
3.49 %
3.43 %
|
Yandex Mail |
28419
28248
|
20645
20270
|
6711
6907
|
1063
1071
|
72.65 %
71.76 %
|
23.61 %
24.45 %
|
3.74 %
3.79 %
|
GMX Mail |
28372
28350
|
21205
20931
|
6240
6481
|
927
938
|
74.74 %
73.83 %
|
21.99 %
22.86 %
|
3.27 %
3.31 %
|
Zoho Mail |
28820
28255
|
21838
21270
|
6074
6025
|
908
960
|
75.77 %
75.28 %
|
21.08 %
21.32 %
|
3.15 %
3.40 %
|
ProtonMail |
27932
28629
|
21251
21391
|
5798
6258
|
883
980
|
76.08 %
74.72 %
|
20.76 %
21.86 %
|
3.16 %
3.42 %
|
Custom Mail |
28107
28672
|
21848
21913
|
5368
5785
|
891
974
|
77.73 %
76.43 %
|
19.10 %
20.18 %
|
3.17 %
3.40 %
|
Compare MailChimp with other providers
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