MailChimp and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.026
305.173
|
226.835
225.338
|
66.491
68.845
|
10.700
10.990
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.61 %
73.84 %
|
21.87 %
22.56 %
|
3.52 %
3.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23576
23563
|
18328
18204
|
4500
4586
|
748
773
|
77.74 %
77.26 %
|
19.09 %
19.46 %
|
3.17 %
3.28 %
|
Elektronics |
23486
23496
|
17710
17486
|
5001
5193
|
775
817
|
75.41 %
74.42 %
|
21.29 %
22.10 %
|
3.30 %
3.48 %
|
Entertainment |
23119
23498
|
17147
17233
|
5104
5417
|
868
848
|
74.17 %
73.34 %
|
22.08 %
23.05 %
|
3.75 %
3.61 %
|
Cosmetics & Beauty |
23435
23470
|
17438
17232
|
5163
5337
|
834
901
|
74.41 %
73.42 %
|
22.03 %
22.74 %
|
3.56 %
3.84 %
|
Food & Drink |
23284
24019
|
18121
18447
|
4426
4799
|
737
773
|
77.83 %
76.80 %
|
19.01 %
19.98 %
|
3.17 %
3.22 %
|
Home & Garden |
23718
23790
|
18429
18342
|
4554
4694
|
735
754
|
77.70 %
77.10 %
|
19.20 %
19.73 %
|
3.10 %
3.17 %
|
Finance |
23286
23413
|
16543
16468
|
5826
5996
|
917
949
|
71.04 %
70.34 %
|
25.02 %
25.61 %
|
3.94 %
4.05 %
|
Health |
23520
23397
|
16886
16568
|
5788
5929
|
846
900
|
71.79 %
70.81 %
|
24.61 %
25.34 %
|
3.60 %
3.85 %
|
Pets |
22786
23621
|
17628
18002
|
4380
4827
|
778
792
|
77.36 %
76.21 %
|
19.22 %
20.44 %
|
3.41 %
3.35 %
|
Sport & Fitness |
22941
23079
|
16965
16895
|
5139
5305
|
837
879
|
73.95 %
73.21 %
|
22.40 %
22.99 %
|
3.65 %
3.81 %
|
Job & Career |
23240
23279
|
16980
16796
|
5353
5584
|
907
899
|
73.06 %
72.15 %
|
23.03 %
23.99 %
|
3.90 %
3.86 %
|
Dating |
24272
23197
|
16672
15875
|
6673
6429
|
927
893
|
68.69 %
68.44 %
|
27.49 %
27.71 %
|
3.82 %
3.85 %
|
Other |
23363
23351
|
17988
17790
|
4584
4749
|
791
812
|
76.99 %
76.19 %
|
19.62 %
20.34 %
|
3.39 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30447
31187
|
21599
21829
|
7655
8150
|
1193
1208
|
70.94 %
69.99 %
|
25.14 %
26.13 %
|
3.92 %
3.87 %
|
Outlook Mail |
29976
29773
|
21611
21287
|
7214
7328
|
1151
1158
|
72.09 %
71.50 %
|
24.07 %
24.61 %
|
3.84 %
3.89 %
|
Yahoo Mail |
30468
30099
|
22691
22262
|
6680
6734
|
1097
1103
|
74.47 %
73.96 %
|
21.92 %
22.37 %
|
3.60 %
3.66 %
|
AOL Mail |
30692
31110
|
22831
22831
|
6758
7108
|
1103
1171
|
74.39 %
73.39 %
|
22.02 %
22.85 %
|
3.59 %
3.76 %
|
Mail.com |
30597
30531
|
23069
22890
|
6454
6583
|
1074
1058
|
75.40 %
74.97 %
|
21.09 %
21.56 %
|
3.51 %
3.47 %
|
Yandex Mail |
30476
30309
|
22235
21882
|
7077
7262
|
1164
1165
|
72.96 %
72.20 %
|
23.22 %
23.96 %
|
3.82 %
3.84 %
|
GMX Mail |
30440
30455
|
22893
22672
|
6547
6779
|
1000
1004
|
75.21 %
74.44 %
|
21.51 %
22.26 %
|
3.29 %
3.30 %
|
Zoho Mail |
30843
30325
|
23481
22978
|
6369
6312
|
993
1035
|
76.13 %
75.77 %
|
20.65 %
20.81 %
|
3.22 %
3.41 %
|
ProtonMail |
29997
30682
|
22943
23105
|
6085
6530
|
969
1047
|
76.48 %
75.30 %
|
20.29 %
21.28 %
|
3.23 %
3.41 %
|
Custom Mail |
30090
30702
|
23482
23602
|
5652
6059
|
956
1041
|
78.04 %
76.87 %
|
18.78 %
19.73 %
|
3.18 %
3.39 %
|
Compare MailChimp with other providers
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