MailChimp and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
345.160
345.929
|
260.138
258.279
|
72.646
74.982
|
12.376
12.668
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.37 %
74.66 %
|
21.05 %
21.68 %
|
3.59 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
26747
26645
|
20971
20756
|
4913
4989
|
863
900
|
78.41 %
77.90 %
|
18.37 %
18.72 %
|
3.23 %
3.38 %
|
Elektronics |
26670
26570
|
20325
20012
|
5447
5628
|
898
930
|
76.21 %
75.32 %
|
20.42 %
21.18 %
|
3.37 %
3.50 %
|
Entertainment |
26272
26650
|
19695
19784
|
5575
5891
|
1002
975
|
74.97 %
74.24 %
|
21.22 %
22.11 %
|
3.81 %
3.66 %
|
Cosmetics & Beauty |
26582
26542
|
19983
19715
|
5638
5798
|
961
1029
|
75.17 %
74.28 %
|
21.21 %
21.84 %
|
3.62 %
3.88 %
|
Food & Drink |
26581
27219
|
20888
21108
|
4860
5223
|
833
888
|
78.58 %
77.55 %
|
18.28 %
19.19 %
|
3.13 %
3.26 %
|
Home & Garden |
26911
27012
|
21095
21027
|
4967
5117
|
849
868
|
78.39 %
77.84 %
|
18.46 %
18.94 %
|
3.15 %
3.21 %
|
Finance |
26422
26563
|
19034
18924
|
6356
6534
|
1032
1105
|
72.04 %
71.24 %
|
24.06 %
24.60 %
|
3.91 %
4.16 %
|
Health |
26711
26596
|
19432
19098
|
6298
6453
|
981
1045
|
72.75 %
71.81 %
|
23.58 %
24.26 %
|
3.67 %
3.93 %
|
Pets |
25811
26848
|
20105
20660
|
4809
5281
|
897
907
|
77.89 %
76.95 %
|
18.63 %
19.67 %
|
3.48 %
3.38 %
|
Sport & Fitness |
26091
26194
|
19464
19373
|
5644
5811
|
983
1010
|
74.60 %
73.96 %
|
21.63 %
22.18 %
|
3.77 %
3.86 %
|
Job & Career |
26390
26452
|
19431
19283
|
5891
6129
|
1068
1040
|
73.63 %
72.90 %
|
22.32 %
23.17 %
|
4.05 %
3.93 %
|
Dating |
27482
26286
|
19169
18288
|
7222
6958
|
1091
1040
|
69.75 %
69.57 %
|
26.28 %
26.47 %
|
3.97 %
3.96 %
|
Other |
26490
26352
|
20546
20251
|
5026
5170
|
918
931
|
77.56 %
76.85 %
|
18.97 %
19.62 %
|
3.47 %
3.53 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34606
35333
|
24867
25054
|
8348
8857
|
1391
1422
|
71.86 %
70.91 %
|
24.12 %
25.07 %
|
4.02 %
4.02 %
|
Outlook Mail |
34174
33820
|
24933
24489
|
7924
8007
|
1317
1324
|
72.96 %
72.41 %
|
23.19 %
23.68 %
|
3.85 %
3.91 %
|
Yahoo Mail |
34584
34245
|
26006
25553
|
7319
7394
|
1259
1298
|
75.20 %
74.62 %
|
21.16 %
21.59 %
|
3.64 %
3.79 %
|
AOL Mail |
34803
35036
|
26122
25972
|
7404
7727
|
1277
1337
|
75.06 %
74.13 %
|
21.27 %
22.05 %
|
3.67 %
3.82 %
|
Mail.com |
34713
34598
|
26400
26191
|
7063
7180
|
1250
1227
|
76.05 %
75.70 %
|
20.35 %
20.75 %
|
3.60 %
3.55 %
|
Yandex Mail |
34533
34445
|
25463
25144
|
7750
7959
|
1320
1342
|
73.74 %
73.00 %
|
22.44 %
23.11 %
|
3.82 %
3.90 %
|
GMX Mail |
34554
34449
|
26279
25977
|
7116
7324
|
1159
1148
|
76.05 %
75.41 %
|
20.59 %
21.26 %
|
3.35 %
3.33 %
|
Zoho Mail |
34864
34359
|
26804
26314
|
6918
6862
|
1142
1183
|
76.88 %
76.59 %
|
19.84 %
19.97 %
|
3.28 %
3.44 %
|
ProtonMail |
34061
34790
|
26308
26521
|
6610
7068
|
1143
1201
|
77.24 %
76.23 %
|
19.41 %
20.32 %
|
3.36 %
3.45 %
|
Custom Mail |
34268
34854
|
26956
27064
|
6194
6604
|
1118
1186
|
78.66 %
77.65 %
|
18.08 %
18.95 %
|
3.26 %
3.40 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
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