MailChimp and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
463.164 402.780	356.201 303.984	89.847 83.770	17.116 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.91 % 75.47 %	19.40 % 20.80 %	3.70 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	35770 30967	28540 24340	6055 5573	1175 1054	79.79 % 78.60 %	16.93 % 18.00 %	3.28 % 3.40 %
Elektronics	35758 30895	27828 23568	6685 6254	1245 1073	77.82 % 76.28 %	18.70 % 20.24 %	3.48 % 3.47 %
Entertainment	35145 31027	26925 23293	6884 6580	1336 1154	76.61 % 75.07 %	19.59 % 21.21 %	3.80 % 3.72 %
Cosmetics & Beauty	35614 30995	27346 23278	6952 6495	1316 1222	76.78 % 75.10 %	19.52 % 20.95 %	3.70 % 3.94 %
Food & Drink	35826 31626	28614 24770	6027 5807	1185 1049	79.87 % 78.32 %	16.82 % 18.36 %	3.31 % 3.32 %
Home & Garden	36118 31435	28804 24684	6127 5724	1187 1027	79.75 % 78.52 %	16.96 % 18.21 %	3.29 % 3.27 %
Finance	35456 31001	26140 22348	7869 7319	1447 1334	73.73 % 72.09 %	22.19 % 23.61 %	4.08 % 4.30 %
Health	35790 30974	26684 22552	7721 7177	1385 1245	74.56 % 72.81 %	21.57 % 23.17 %	3.87 % 4.02 %
Pets	34844 31300	27582 24299	6029 5924	1233 1077	79.16 % 77.63 %	17.30 % 18.93 %	3.54 % 3.44 %
Sport & Fitness	35117 30500	26688 22771	7054 6521	1375 1208	76.00 % 74.66 %	20.09 % 21.38 %	3.92 % 3.96 %
Job & Career	35501 30761	26626 22618	7410 6889	1465 1254	75.00 % 73.53 %	20.87 % 22.40 %	4.13 % 4.08 %
Dating	36543 30610	26278 21675	8743 7709	1522 1226	71.91 % 70.81 %	23.93 % 25.18 %	4.16 % 4.01 %
Other	35682 30689	28146 23788	6291 5798	1245 1103	78.88 % 77.51 %	17.63 % 18.89 %	3.49 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	44791 40872	32733 29396	10182 9825	1876 1651	73.08 % 71.92 %	22.73 % 24.04 %	4.19 % 4.04 %
Outlook Mail	44335 39335	32982 28795	9561 8946	1792 1594	74.39 % 73.20 %	21.57 % 22.74 %	4.04 % 4.05 %
Yahoo Mail	44700 39623	34131 29861	8856 8266	1713 1496	76.36 % 75.36 %	19.81 % 20.86 %	3.83 % 3.78 %
AOL Mail	45061 40403	34401 30219	8962 8592	1698 1592	76.34 % 74.79 %	19.89 % 21.27 %	3.77 % 3.94 %
Mail.com	44765 40085	34632 30627	8495 8007	1638 1451	77.36 % 76.41 %	18.98 % 19.98 %	3.66 % 3.62 %
Yandex Mail	44994 39964	33790 29495	9454 8908	1750 1561	75.10 % 73.80 %	21.01 % 22.29 %	3.89 % 3.91 %
GMX Mail	44717 39884	34679 30400	8463 8097	1575 1387	77.55 % 76.22 %	18.93 % 20.30 %	3.52 % 3.48 %
Zoho Mail	44954 39823	35195 30796	8260 7635	1499 1392	78.29 % 77.33 %	18.37 % 19.17 %	3.33 % 3.50 %
ProtonMail	44201 40373	34824 31130	7883 7817	1494 1426	78.79 % 77.11 %	17.83 % 19.36 %	3.38 % 3.53 %
Custom Mail	44405 40291	35482 31574	7474 7332	1449 1385	79.91 % 78.36 %	16.83 % 18.20 %	3.26 % 3.44 %
iCloud Mail	5451 712	4230 535	949 141	272 36	77.60 % 75.14 %	17.41 % 19.80 %	4.99 % 5.06 %
Tuta	5376 725	4537 595	666 106	173 24	84.39 % 82.07 %	12.39 % 14.62 %	3.22 % 3.31 %
Juno.com	5414 690	4585 561	642 98	187 31	84.69 % 81.30 %	11.86 % 14.20 %	3.45 % 4.49 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.