MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
351.825 353.933	265.539 263.915	73.642 77.460	12.644 12.558

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.47 % 74.57 %	20.93 % 21.89 %	3.59 % 3.55 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	27230 27771	21361 21538	4977 5334	892 899	78.45 % 77.56 %	18.28 % 19.21 %	3.28 % 3.24 %
Elektronics	27177 27297	20749 20487	5516 5875	912 935	76.35 % 75.05 %	20.30 % 21.52 %	3.36 % 3.43 %
Entertainment	26768 27641	20097 20539	5648 6155	1023 947	75.08 % 74.31 %	21.10 % 22.27 %	3.82 % 3.43 %
Cosmetics & Beauty	27049 26740	20360 19918	5709 5834	980 988	75.27 % 74.49 %	21.11 % 21.82 %	3.62 % 3.69 %
Food & Drink	27132 26984	21354 20918	4931 5176	847 890	78.70 % 77.52 %	18.17 % 19.18 %	3.12 % 3.30 %
Home & Garden	27458 27074	21552 21041	5040 5178	866 855	78.49 % 77.72 %	18.36 % 19.13 %	3.15 % 3.16 %
Finance	26977 27132	19463 19366	6451 6785	1063 981	72.15 % 71.38 %	23.91 % 25.01 %	3.94 % 3.62 %
Health	27220 27250	19844 19588	6377 6629	999 1033	72.90 % 71.88 %	23.43 % 24.33 %	3.67 % 3.79 %
Pets	26335 27348	20530 20994	4884 5382	921 972	77.96 % 76.77 %	18.55 % 19.68 %	3.50 % 3.55 %
Sport & Fitness	26574 26911	19857 19773	5720 6072	997 1066	74.72 % 73.48 %	21.52 % 22.56 %	3.75 % 3.96 %
Job & Career	26901 26927	19825 19603	5981 6303	1095 1021	73.70 % 72.80 %	22.23 % 23.41 %	4.07 % 3.79 %
Dating	27981 27263	19558 18974	7306 7202	1117 1087	69.90 % 69.60 %	26.11 % 26.42 %	3.99 % 3.99 %
Other	27023 27595	20989 21176	5102 5535	932 884	77.67 % 76.74 %	18.88 % 20.06 %	3.45 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	35265 36178	25391 25762	8458 9069	1416 1347	72.00 % 71.21 %	23.98 % 25.07 %	4.02 % 3.72 %
Outlook Mail	34876 35546	25494 25591	8040 8598	1342 1357	73.10 % 71.99 %	23.05 % 24.19 %	3.85 % 3.82 %
Yahoo Mail	35254 35305	26538 26325	7423 7729	1293 1251	75.28 % 74.56 %	21.06 % 21.89 %	3.67 % 3.54 %
AOL Mail	35491 35221	26670 26172	7511 7736	1310 1313	75.15 % 74.31 %	21.16 % 21.96 %	3.69 % 3.73 %
Mail.com	35400 35185	26959 26610	7162 7335	1279 1240	76.16 % 75.63 %	20.23 % 20.85 %	3.61 % 3.52 %
Yandex Mail	35166 35562	25974 25903	7855 8283	1337 1376	73.86 % 72.84 %	22.34 % 23.29 %	3.80 % 3.87 %
GMX Mail	35226 35241	26834 26430	7209 7610	1183 1201	76.18 % 75.00 %	20.46 % 21.59 %	3.36 % 3.41 %
Zoho Mail	35486 35220	27314 26977	7004 7106	1168 1137	76.97 % 76.60 %	19.74 % 20.18 %	3.29 % 3.23 %
ProtonMail	34697 35121	26832 26814	6694 7157	1171 1150	77.33 % 76.35 %	19.29 % 20.38 %	3.37 % 3.27 %
Custom Mail	34964 35354	27533 27331	6286 6837	1145 1186	78.75 % 77.31 %	17.98 % 19.34 %	3.27 % 3.35 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.