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MailChimp and SendPulse Email Deliverability Comparison

  MailChimp
  SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  372.226
  374.260
  282.021
  279.963
  76.720
  80.862
  13.485
  13.435

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.77 %
  74.80 %
  20.61 %
  21.61 %
  3.62 %
  3.59 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  28778
  29365
  22658
  22822
  5181
  5573
  939
  970
  78.73 %
  77.72 %
  18.00 %
  18.98 %
  3.26 %
  3.30 %
Elektronics
  28735
  28836
  22029
  21703
  5732
  6120
  974
  1013
  76.66 %
  75.26 %
  19.95 %
  21.22 %
  3.39 %
  3.51 %
Entertainment
  28325
  29172
  21341
  21746
  5889
  6412
  1095
  1014
  75.34 %
  74.54 %
  20.79 %
  21.98 %
  3.87 %
  3.48 %
Cosmetics & Beauty
  28662
  28335
  21670
  21178
  5952
  6101
  1040
  1056
  75.61 %
  74.74 %
  20.77 %
  21.53 %
  3.63 %
  3.73 %
Food & Drink
  28773
  28618
  22723
  22246
  5147
  5415
  903
  957
  78.97 %
  77.73 %
  17.89 %
  18.92 %
  3.14 %
  3.34 %
Home & Garden
  29046
  28688
  22874
  22345
  5248
  5420
  924
  923
  78.75 %
  77.89 %
  18.07 %
  18.89 %
  3.18 %
  3.22 %
Finance
  28524
  28655
  20664
  20542
  6719
  7067
  1141
  1046
  72.44 %
  71.69 %
  23.56 %
  24.66 %
  4.00 %
  3.65 %
Health
  28804
  28725
  21100
  20747
  6633
  6890
  1071
  1088
  73.25 %
  72.23 %
  23.03 %
  23.99 %
  3.72 %
  3.79 %
Pets
  27897
  28852
  21819
  22198
  5103
  5621
  975
  1033
  78.21 %
  76.94 %
  18.29 %
  19.48 %
  3.49 %
  3.58 %
Sport & Fitness
  28101
  28532
  21066
  21023
  5970
  6362
  1065
  1147
  74.97 %
  73.68 %
  21.24 %
  22.30 %
  3.79 %
  4.02 %
Job & Career
  28430
  28563
  21021
  20862
  6241
  6608
  1168
  1093
  73.94 %
  73.04 %
  21.95 %
  23.13 %
  4.11 %
  3.83 %
Dating
  29564
  28793
  20785
  20145
  7580
  7494
  1199
  1154
  70.31 %
  69.96 %
  25.64 %
  26.03 %
  4.06 %
  4.01 %
Other
  28587
  29126
  22271
  22406
  5325
  5779
  991
  941
  77.91 %
  76.93 %
  18.63 %
  19.84 %
  3.47 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37278
  38204
  26970
  27337
  8803
  9445
  1505
  1422
  72.35 %
  71.56 %
  23.61 %
  24.72 %
  4.04 %
  3.72 %
Outlook Mail
  36853
  37490
  27028
  27079
  8372
  8948
  1453
  1463
  73.34 %
  72.23 %
  22.72 %
  23.87 %
  3.94 %
  3.90 %
Yahoo Mail
  37292
  37353
  28163
  27928
  7741
  8091
  1388
  1334
  75.52 %
  74.77 %
  20.76 %
  21.66 %
  3.72 %
  3.57 %
AOL Mail
  37539
  37237
  28323
  27743
  7835
  8086
  1381
  1408
  75.45 %
  74.50 %
  20.87 %
  21.71 %
  3.68 %
  3.78 %
Mail.com
  37399
  37271
  28576
  28267
  7460
  7677
  1363
  1327
  76.41 %
  75.84 %
  19.95 %
  20.60 %
  3.64 %
  3.56 %
Yandex Mail
  37285
  37668
  27668
  27535
  8207
  8679
  1410
  1454
  74.21 %
  73.10 %
  22.01 %
  23.04 %
  3.78 %
  3.86 %
GMX Mail
  37287
  37336
  28528
  28119
  7494
  7932
  1265
  1285
  76.51 %
  75.31 %
  20.10 %
  21.24 %
  3.39 %
  3.44 %
Zoho Mail
  37566
  37248
  29011
  28590
  7294
  7426
  1261
  1232
  77.23 %
  76.76 %
  19.42 %
  19.94 %
  3.36 %
  3.31 %
ProtonMail
  36667
  37101
  28475
  28422
  6955
  7448
  1237
  1231
  77.66 %
  76.61 %
  18.97 %
  20.07 %
  3.37 %
  3.32 %
Custom Mail
  37060
  37352
  29279
  28943
  6559
  7130
  1222
  1279
  79.00 %
  77.49 %
  17.70 %
  19.09 %
  3.30 %
  3.42 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.