MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
181.683 182.488	128.208 130.148	47.850 47.749	5.625 4.591

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
70.57 % 71.32 %	26.34 % 26.17 %	3.10 % 2.52 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	14247 14350	10559 10759	3263 3257	425 334	74.11 % 74.98 %	22.90 % 22.70 %	2.98 % 2.33 %
Elektronics	13776 14216	9768 10107	3600 3735	408 374	70.91 % 71.10 %	26.13 % 26.27 %	2.96 % 2.63 %
Entertainment	13878 14446	9757 10241	3684 3846	437 359	70.31 % 70.89 %	26.55 % 26.62 %	3.15 % 2.49 %
Cosmetics & Beauty	14024 13508	9844 9638	3718 3533	462 337	70.19 % 71.35 %	26.51 % 26.15 %	3.29 % 2.49 %
Food & Drink	13949 13951	10338 10442	3199 3163	412 346	74.11 % 74.85 %	22.93 % 22.67 %	2.95 % 2.48 %
Home & Garden	14318 13921	10625 10450	3307 3151	386 320	74.21 % 75.07 %	23.10 % 22.63 %	2.70 % 2.30 %
Finance	13844 14098	9172 9500	4193 4254	479 344	66.25 % 67.39 %	30.29 % 30.17 %	3.46 % 2.44 %
Health	14168 13931	9479 9368	4262 4192	427 371	66.90 % 67.25 %	30.08 % 30.09 %	3.01 % 2.66 %
Pets	13394 14212	9957 10614	3040 3234	397 364	74.34 % 74.68 %	22.70 % 22.76 %	2.96 % 2.56 %
Sport & Fitness	13596 13519	9528 9558	3613 3596	455 365	70.08 % 70.70 %	26.57 % 26.60 %	3.35 % 2.70 %
Job & Career	13658 13907	9523 9773	3693 3785	442 349	69.72 % 70.27 %	27.04 % 27.22 %	3.24 % 2.51 %
Dating	14822 13953	9331 8930	5030 4618	461 405	62.95 % 64.00 %	33.94 % 33.10 %	3.11 % 2.90 %
Other	14009 14476	10327 10768	3248 3385	434 323	73.72 % 74.39 %	23.19 % 23.38 %	3.10 % 2.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18133 18886	11976 12621	5553 5785	604 480	66.05 % 66.83 %	30.62 % 30.63 %	3.33 % 2.54 %
Outlook Mail	17684 18399	11983 12565	5129 5327	572 507	67.76 % 68.29 %	29.00 % 28.95 %	3.23 % 2.76 %
Yahoo Mail	18370 18183	13032 13081	4755 4647	583 455	70.94 % 71.94 %	25.88 % 25.56 %	3.17 % 2.50 %
AOL Mail	18520 18171	13148 13057	4803 4647	569 467	70.99 % 71.86 %	25.93 % 25.57 %	3.07 % 2.57 %
Mail.com	18514 18085	13272 13203	4654 4421	588 461	71.69 % 73.01 %	25.14 % 24.45 %	3.18 % 2.55 %
Yandex Mail	18231 18020	12639 12617	4987 4915	605 488	69.33 % 70.02 %	27.35 % 27.28 %	3.32 % 2.71 %
GMX Mail	18156 18232	12782 12933	4839 4871	535 428	70.40 % 70.94 %	26.65 % 26.72 %	2.95 % 2.35 %
Zoho Mail	18608 18134	13416 13340	4654 4375	538 419	72.10 % 73.56 %	25.01 % 24.13 %	2.89 % 2.31 %
ProtonMail	17706 17974	12719 13013	4464 4529	523 432	71.83 % 72.40 %	25.21 % 25.20 %	2.95 % 2.40 %
Custom Mail	17761 18404	13241 13718	4012 4232	508 454	74.55 % 74.54 %	22.59 % 23.00 %	2.86 % 2.47 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.