MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
222.274 223.981	160.986 162.566	54.001 54.910	7.287 6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
72.43 % 72.58 %	24.29 % 24.52 %	3.28 % 2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	17232 17606	13048 13398	3654 3756	530 452	75.72 % 76.10 %	21.20 % 21.33 %	3.08 % 2.57 %
Elektronics	17040 17276	12434 12538	4075 4228	531 510	72.97 % 72.57 %	23.91 % 24.47 %	3.12 % 2.95 %
Entertainment	16947 17722	12215 12800	4150 4415	582 507	72.08 % 72.23 %	24.49 % 24.91 %	3.43 % 2.86 %
Cosmetics & Beauty	17168 16749	12390 12163	4193 4097	585 489	72.17 % 72.62 %	24.42 % 24.46 %	3.41 % 2.92 %
Food & Drink	17117 17150	12975 13024	3613 3651	529 475	75.80 % 75.94 %	21.11 % 21.29 %	3.09 % 2.77 %
Home & Garden	17348 17109	13146 13017	3704 3642	498 450	75.78 % 76.08 %	21.35 % 21.29 %	2.87 % 2.63 %
Finance	16952 17306	11603 11913	4729 4878	620 515	68.45 % 68.84 %	27.90 % 28.19 %	3.66 % 2.98 %
Health	17305 17181	11979 11865	4771 4786	555 530	69.22 % 69.06 %	27.57 % 27.86 %	3.21 % 3.08 %
Pets	16534 17401	12527 13138	3492 3752	515 511	75.77 % 75.50 %	21.12 % 21.56 %	3.11 % 2.94 %
Sport & Fitness	16762 16714	12063 11987	4127 4188	572 539	71.97 % 71.72 %	24.62 % 25.06 %	3.41 % 3.22 %
Job & Career	16864 16961	12026 12070	4240 4377	598 514	71.31 % 71.16 %	25.14 % 25.81 %	3.55 % 3.03 %
Dating	17953 17128	11757 11350	5573 5229	623 549	65.49 % 66.27 %	31.04 % 30.53 %	3.47 % 3.21 %
Other	17052 17678	12823 13303	3680 3911	549 464	75.20 % 75.25 %	21.58 % 22.12 %	3.22 % 2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22358 23071	15300 15791	6263 6582	795 698	68.43 % 68.45 %	28.01 % 28.53 %	3.56 % 3.03 %
Outlook Mail	21719 22646	15169 15811	5807 6139	743 696	69.84 % 69.82 %	26.74 % 27.11 %	3.42 % 3.07 %
Yahoo Mail	22409 22260	16243 16236	5399 5381	767 643	72.48 % 72.94 %	24.09 % 24.17 %	3.42 % 2.89 %
AOL Mail	22519 22477	16341 16384	5445 5417	733 676	72.57 % 72.89 %	24.18 % 24.10 %	3.26 % 3.01 %
Mail.com	22538 22239	16535 16479	5253 5124	750 636	73.36 % 74.10 %	23.31 % 23.04 %	3.33 % 2.86 %
Yandex Mail	22281 22257	15830 15814	5672 5723	779 720	71.05 % 71.05 %	25.46 % 25.71 %	3.50 % 3.23 %
GMX Mail	22227 22322	16126 16201	5395 5520	706 601	72.55 % 72.58 %	24.27 % 24.73 %	3.18 % 2.69 %
Zoho Mail	22604 22225	16702 16608	5218 5025	684 592	73.89 % 74.73 %	23.08 % 22.61 %	3.03 % 2.66 %
ProtonMail	21776 22043	16101 16273	5001 5152	674 618	73.94 % 73.82 %	22.97 % 23.37 %	3.10 % 2.80 %
Custom Mail	21843 22441	16639 16969	4548 4847	656 625	76.18 % 75.62 %	20.82 % 21.60 %	3.00 % 2.79 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.