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MailChimp and SendPulse Email Deliverability Comparison

  MailChimp
  SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent Emails Inbox Emails Spam Emails Lost
  222.274
  223.981
  160.986
  162.566
  54.001
  54.910
  7.287
  6.505

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox (%) Spam (%) Lost (%)
  72.43 %
  72.58 %
  24.29 %
  24.52 %
  3.28 %
  2.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  17232
  17606
  13048
  13398
  3654
  3756
  530
  452
  75.72 %
  76.10 %
  21.20 %
  21.33 %
  3.08 %
  2.57 %
Elektronics
  17040
  17276
  12434
  12538
  4075
  4228
  531
  510
  72.97 %
  72.57 %
  23.91 %
  24.47 %
  3.12 %
  2.95 %
Entertainment
  16947
  17722
  12215
  12800
  4150
  4415
  582
  507
  72.08 %
  72.23 %
  24.49 %
  24.91 %
  3.43 %
  2.86 %
Cosmetics & Beauty
  17168
  16749
  12390
  12163
  4193
  4097
  585
  489
  72.17 %
  72.62 %
  24.42 %
  24.46 %
  3.41 %
  2.92 %
Food & Drink
  17117
  17150
  12975
  13024
  3613
  3651
  529
  475
  75.80 %
  75.94 %
  21.11 %
  21.29 %
  3.09 %
  2.77 %
Home & Garden
  17348
  17109
  13146
  13017
  3704
  3642
  498
  450
  75.78 %
  76.08 %
  21.35 %
  21.29 %
  2.87 %
  2.63 %
Finance
  16952
  17306
  11603
  11913
  4729
  4878
  620
  515
  68.45 %
  68.84 %
  27.90 %
  28.19 %
  3.66 %
  2.98 %
Health
  17305
  17181
  11979
  11865
  4771
  4786
  555
  530
  69.22 %
  69.06 %
  27.57 %
  27.86 %
  3.21 %
  3.08 %
Pets
  16534
  17401
  12527
  13138
  3492
  3752
  515
  511
  75.77 %
  75.50 %
  21.12 %
  21.56 %
  3.11 %
  2.94 %
Sport & Fitness
  16762
  16714
  12063
  11987
  4127
  4188
  572
  539
  71.97 %
  71.72 %
  24.62 %
  25.06 %
  3.41 %
  3.22 %
Job & Career
  16864
  16961
  12026
  12070
  4240
  4377
  598
  514
  71.31 %
  71.16 %
  25.14 %
  25.81 %
  3.55 %
  3.03 %
Dating
  17953
  17128
  11757
  11350
  5573
  5229
  623
  549
  65.49 %
  66.27 %
  31.04 %
  30.53 %
  3.47 %
  3.21 %
Other
  17052
  17678
  12823
  13303
  3680
  3911
  549
  464
  75.20 %
  75.25 %
  21.58 %
  22.12 %
  3.22 %
  2.62 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22358
  23071
  15300
  15791
  6263
  6582
  795
  698
  68.43 %
  68.45 %
  28.01 %
  28.53 %
  3.56 %
  3.03 %
Outlook Mail
  21719
  22646
  15169
  15811
  5807
  6139
  743
  696
  69.84 %
  69.82 %
  26.74 %
  27.11 %
  3.42 %
  3.07 %
Yahoo Mail
  22409
  22260
  16243
  16236
  5399
  5381
  767
  643
  72.48 %
  72.94 %
  24.09 %
  24.17 %
  3.42 %
  2.89 %
AOL Mail
  22519
  22477
  16341
  16384
  5445
  5417
  733
  676
  72.57 %
  72.89 %
  24.18 %
  24.10 %
  3.26 %
  3.01 %
Mail.com
  22538
  22239
  16535
  16479
  5253
  5124
  750
  636
  73.36 %
  74.10 %
  23.31 %
  23.04 %
  3.33 %
  2.86 %
Yandex Mail
  22281
  22257
  15830
  15814
  5672
  5723
  779
  720
  71.05 %
  71.05 %
  25.46 %
  25.71 %
  3.50 %
  3.23 %
GMX Mail
  22227
  22322
  16126
  16201
  5395
  5520
  706
  601
  72.55 %
  72.58 %
  24.27 %
  24.73 %
  3.18 %
  2.69 %
Zoho Mail
  22604
  22225
  16702
  16608
  5218
  5025
  684
  592
  73.89 %
  74.73 %
  23.08 %
  22.61 %
  3.03 %
  2.66 %
ProtonMail
  21776
  22043
  16101
  16273
  5001
  5152
  674
  618
  73.94 %
  73.82 %
  22.97 %
  23.37 %
  3.10 %
  2.80 %
Custom Mail
  21843
  22441
  16639
  16969
  4548
  4847
  656
  625
  76.18 %
  75.62 %
  20.82 %
  21.60 %
  3.00 %
  2.79 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.