MailChimp and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
304.026
305.767
|
226.835
226.301
|
66.491
69.155
|
10.700
10.311
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.61 %
74.01 %
|
21.87 %
22.62 %
|
3.52 %
3.37 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23576
24005
|
18328
18513
|
4500
4747
|
748
745
|
77.74 %
77.12 %
|
19.09 %
19.78 %
|
3.17 %
3.10 %
|
Elektronics |
23486
23553
|
17710
17511
|
5001
5258
|
775
784
|
75.41 %
74.35 %
|
21.29 %
22.32 %
|
3.30 %
3.33 %
|
Entertainment |
23119
23961
|
17147
17679
|
5104
5514
|
868
768
|
74.17 %
73.78 %
|
22.08 %
23.01 %
|
3.75 %
3.21 %
|
Cosmetics & Beauty |
23435
23100
|
17438
17103
|
5163
5203
|
834
794
|
74.41 %
74.04 %
|
22.03 %
22.52 %
|
3.56 %
3.44 %
|
Food & Drink |
23284
23281
|
18121
17944
|
4426
4604
|
737
733
|
77.83 %
77.08 %
|
19.01 %
19.78 %
|
3.17 %
3.15 %
|
Home & Garden |
23718
23446
|
18429
18098
|
4554
4625
|
735
723
|
77.70 %
77.19 %
|
19.20 %
19.73 %
|
3.10 %
3.08 %
|
Finance |
23286
23477
|
16543
16575
|
5826
6085
|
917
817
|
71.04 %
70.60 %
|
25.02 %
25.92 %
|
3.94 %
3.48 %
|
Health |
23520
23497
|
16886
16713
|
5788
5946
|
846
838
|
71.79 %
71.13 %
|
24.61 %
25.31 %
|
3.60 %
3.57 %
|
Pets |
22786
23562
|
17628
17994
|
4380
4776
|
778
792
|
77.36 %
76.37 %
|
19.22 %
20.27 %
|
3.41 %
3.36 %
|
Sport & Fitness |
22941
23116
|
16965
16865
|
5139
5376
|
837
875
|
73.95 %
72.96 %
|
22.40 %
23.26 %
|
3.65 %
3.79 %
|
Job & Career |
23240
23213
|
16980
16796
|
5353
5584
|
907
833
|
73.06 %
72.36 %
|
23.03 %
24.06 %
|
3.90 %
3.59 %
|
Dating |
24272
23517
|
16672
16150
|
6673
6478
|
927
889
|
68.69 %
68.67 %
|
27.49 %
27.55 %
|
3.82 %
3.78 %
|
Other |
23363
24039
|
17988
18360
|
4584
4959
|
791
720
|
76.99 %
76.38 %
|
19.62 %
20.63 %
|
3.39 %
3.00 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30447
31362
|
21599
22081
|
7655
8163
|
1193
1118
|
70.94 %
70.41 %
|
25.14 %
26.03 %
|
3.92 %
3.56 %
|
Outlook Mail |
29976
30751
|
21611
21972
|
7214
7686
|
1151
1093
|
72.09 %
71.45 %
|
24.07 %
24.99 %
|
3.84 %
3.55 %
|
Yahoo Mail |
30468
30483
|
22691
22580
|
6680
6867
|
1097
1036
|
74.47 %
74.07 %
|
21.92 %
22.53 %
|
3.60 %
3.40 %
|
AOL Mail |
30692
30385
|
22831
22444
|
6758
6864
|
1103
1077
|
74.39 %
73.87 %
|
22.02 %
22.59 %
|
3.59 %
3.54 %
|
Mail.com |
30597
30418
|
23069
22881
|
6454
6532
|
1074
1005
|
75.40 %
75.22 %
|
21.09 %
21.47 %
|
3.51 %
3.30 %
|
Yandex Mail |
30476
30698
|
22235
22213
|
7077
7353
|
1164
1132
|
72.96 %
72.36 %
|
23.22 %
23.95 %
|
3.82 %
3.69 %
|
GMX Mail |
30440
30382
|
22893
22586
|
6547
6824
|
1000
972
|
75.21 %
74.34 %
|
21.51 %
22.46 %
|
3.29 %
3.20 %
|
Zoho Mail |
30843
30424
|
23481
23157
|
6369
6337
|
993
930
|
76.13 %
76.11 %
|
20.65 %
20.83 %
|
3.22 %
3.06 %
|
ProtonMail |
29997
30146
|
22943
22798
|
6085
6399
|
969
949
|
76.48 %
75.63 %
|
20.29 %
21.23 %
|
3.23 %
3.15 %
|
Custom Mail |
30090
30718
|
23482
23589
|
5652
6130
|
956
999
|
78.04 %
76.79 %
|
18.78 %
19.96 %
|
3.18 %
3.25 %
|
Compare MailChimp with other providers
Compare the email deliverability of MailChimp with other providers.
- MailChimp and ActiveCampaign comparison
- MailChimp and AWeber comparison
- MailChimp and Benchmark Email comparison
- MailChimp and CampaignMonitor comparison
- MailChimp and Clever Elements comparison
- MailChimp and CleverReach comparison
- MailChimp and Constant Contact comparison
- MailChimp and ConvertKit comparison
- MailChimp and GetResponse comparison
- MailChimp and HubSpot comparison
- MailChimp and Klick-Tipp comparison
- MailChimp and MailerLite comparison
- MailChimp and Mailify comparison
- MailChimp and Mailjet comparison
- MailChimp and Moosend comparison
- MailChimp and Newsletter2Go comparison
- MailChimp and Rapidmail comparison
- MailChimp and SendInBlue comparison
- MailChimp and SendPulse comparison