MailChimp and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
351.825
353.933
|
265.539
263.915
|
73.642
77.460
|
12.644
12.558
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.47 %
74.57 %
|
20.93 %
21.89 %
|
3.59 %
3.55 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27230
27771
|
21361
21538
|
4977
5334
|
892
899
|
78.45 %
77.56 %
|
18.28 %
19.21 %
|
3.28 %
3.24 %
|
Elektronics |
27177
27297
|
20749
20487
|
5516
5875
|
912
935
|
76.35 %
75.05 %
|
20.30 %
21.52 %
|
3.36 %
3.43 %
|
Entertainment |
26768
27641
|
20097
20539
|
5648
6155
|
1023
947
|
75.08 %
74.31 %
|
21.10 %
22.27 %
|
3.82 %
3.43 %
|
Cosmetics & Beauty |
27049
26740
|
20360
19918
|
5709
5834
|
980
988
|
75.27 %
74.49 %
|
21.11 %
21.82 %
|
3.62 %
3.69 %
|
Food & Drink |
27132
26984
|
21354
20918
|
4931
5176
|
847
890
|
78.70 %
77.52 %
|
18.17 %
19.18 %
|
3.12 %
3.30 %
|
Home & Garden |
27458
27074
|
21552
21041
|
5040
5178
|
866
855
|
78.49 %
77.72 %
|
18.36 %
19.13 %
|
3.15 %
3.16 %
|
Finance |
26977
27132
|
19463
19366
|
6451
6785
|
1063
981
|
72.15 %
71.38 %
|
23.91 %
25.01 %
|
3.94 %
3.62 %
|
Health |
27220
27250
|
19844
19588
|
6377
6629
|
999
1033
|
72.90 %
71.88 %
|
23.43 %
24.33 %
|
3.67 %
3.79 %
|
Pets |
26335
27348
|
20530
20994
|
4884
5382
|
921
972
|
77.96 %
76.77 %
|
18.55 %
19.68 %
|
3.50 %
3.55 %
|
Sport & Fitness |
26574
26911
|
19857
19773
|
5720
6072
|
997
1066
|
74.72 %
73.48 %
|
21.52 %
22.56 %
|
3.75 %
3.96 %
|
Job & Career |
26901
26927
|
19825
19603
|
5981
6303
|
1095
1021
|
73.70 %
72.80 %
|
22.23 %
23.41 %
|
4.07 %
3.79 %
|
Dating |
27981
27263
|
19558
18974
|
7306
7202
|
1117
1087
|
69.90 %
69.60 %
|
26.11 %
26.42 %
|
3.99 %
3.99 %
|
Other |
27023
27595
|
20989
21176
|
5102
5535
|
932
884
|
77.67 %
76.74 %
|
18.88 %
20.06 %
|
3.45 %
3.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
35265
36178
|
25391
25762
|
8458
9069
|
1416
1347
|
72.00 %
71.21 %
|
23.98 %
25.07 %
|
4.02 %
3.72 %
|
Outlook Mail |
34876
35546
|
25494
25591
|
8040
8598
|
1342
1357
|
73.10 %
71.99 %
|
23.05 %
24.19 %
|
3.85 %
3.82 %
|
Yahoo Mail |
35254
35305
|
26538
26325
|
7423
7729
|
1293
1251
|
75.28 %
74.56 %
|
21.06 %
21.89 %
|
3.67 %
3.54 %
|
AOL Mail |
35491
35221
|
26670
26172
|
7511
7736
|
1310
1313
|
75.15 %
74.31 %
|
21.16 %
21.96 %
|
3.69 %
3.73 %
|
Mail.com |
35400
35185
|
26959
26610
|
7162
7335
|
1279
1240
|
76.16 %
75.63 %
|
20.23 %
20.85 %
|
3.61 %
3.52 %
|
Yandex Mail |
35166
35562
|
25974
25903
|
7855
8283
|
1337
1376
|
73.86 %
72.84 %
|
22.34 %
23.29 %
|
3.80 %
3.87 %
|
GMX Mail |
35226
35241
|
26834
26430
|
7209
7610
|
1183
1201
|
76.18 %
75.00 %
|
20.46 %
21.59 %
|
3.36 %
3.41 %
|
Zoho Mail |
35486
35220
|
27314
26977
|
7004
7106
|
1168
1137
|
76.97 %
76.60 %
|
19.74 %
20.18 %
|
3.29 %
3.23 %
|
ProtonMail |
34697
35121
|
26832
26814
|
6694
7157
|
1171
1150
|
77.33 %
76.35 %
|
19.29 %
20.38 %
|
3.37 %
3.27 %
|
Custom Mail |
34964
35354
|
27533
27331
|
6286
6837
|
1145
1186
|
78.75 %
77.31 %
|
17.98 %
19.34 %
|
3.27 %
3.35 %
|
Compare MailChimp with other providers
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