MailChimp and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
372.226
374.260
|
282.021
279.963
|
76.720
80.862
|
13.485
13.435
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
75.77 %
74.80 %
|
20.61 %
21.61 %
|
3.62 %
3.59 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
28778
29365
|
22658
22822
|
5181
5573
|
939
970
|
78.73 %
77.72 %
|
18.00 %
18.98 %
|
3.26 %
3.30 %
|
Elektronics |
28735
28836
|
22029
21703
|
5732
6120
|
974
1013
|
76.66 %
75.26 %
|
19.95 %
21.22 %
|
3.39 %
3.51 %
|
Entertainment |
28325
29172
|
21341
21746
|
5889
6412
|
1095
1014
|
75.34 %
74.54 %
|
20.79 %
21.98 %
|
3.87 %
3.48 %
|
Cosmetics & Beauty |
28662
28335
|
21670
21178
|
5952
6101
|
1040
1056
|
75.61 %
74.74 %
|
20.77 %
21.53 %
|
3.63 %
3.73 %
|
Food & Drink |
28773
28618
|
22723
22246
|
5147
5415
|
903
957
|
78.97 %
77.73 %
|
17.89 %
18.92 %
|
3.14 %
3.34 %
|
Home & Garden |
29046
28688
|
22874
22345
|
5248
5420
|
924
923
|
78.75 %
77.89 %
|
18.07 %
18.89 %
|
3.18 %
3.22 %
|
Finance |
28524
28655
|
20664
20542
|
6719
7067
|
1141
1046
|
72.44 %
71.69 %
|
23.56 %
24.66 %
|
4.00 %
3.65 %
|
Health |
28804
28725
|
21100
20747
|
6633
6890
|
1071
1088
|
73.25 %
72.23 %
|
23.03 %
23.99 %
|
3.72 %
3.79 %
|
Pets |
27897
28852
|
21819
22198
|
5103
5621
|
975
1033
|
78.21 %
76.94 %
|
18.29 %
19.48 %
|
3.49 %
3.58 %
|
Sport & Fitness |
28101
28532
|
21066
21023
|
5970
6362
|
1065
1147
|
74.97 %
73.68 %
|
21.24 %
22.30 %
|
3.79 %
4.02 %
|
Job & Career |
28430
28563
|
21021
20862
|
6241
6608
|
1168
1093
|
73.94 %
73.04 %
|
21.95 %
23.13 %
|
4.11 %
3.83 %
|
Dating |
29564
28793
|
20785
20145
|
7580
7494
|
1199
1154
|
70.31 %
69.96 %
|
25.64 %
26.03 %
|
4.06 %
4.01 %
|
Other |
28587
29126
|
22271
22406
|
5325
5779
|
991
941
|
77.91 %
76.93 %
|
18.63 %
19.84 %
|
3.47 %
3.23 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37278
38204
|
26970
27337
|
8803
9445
|
1505
1422
|
72.35 %
71.56 %
|
23.61 %
24.72 %
|
4.04 %
3.72 %
|
Outlook Mail |
36853
37490
|
27028
27079
|
8372
8948
|
1453
1463
|
73.34 %
72.23 %
|
22.72 %
23.87 %
|
3.94 %
3.90 %
|
Yahoo Mail |
37292
37353
|
28163
27928
|
7741
8091
|
1388
1334
|
75.52 %
74.77 %
|
20.76 %
21.66 %
|
3.72 %
3.57 %
|
AOL Mail |
37539
37237
|
28323
27743
|
7835
8086
|
1381
1408
|
75.45 %
74.50 %
|
20.87 %
21.71 %
|
3.68 %
3.78 %
|
Mail.com |
37399
37271
|
28576
28267
|
7460
7677
|
1363
1327
|
76.41 %
75.84 %
|
19.95 %
20.60 %
|
3.64 %
3.56 %
|
Yandex Mail |
37285
37668
|
27668
27535
|
8207
8679
|
1410
1454
|
74.21 %
73.10 %
|
22.01 %
23.04 %
|
3.78 %
3.86 %
|
GMX Mail |
37287
37336
|
28528
28119
|
7494
7932
|
1265
1285
|
76.51 %
75.31 %
|
20.10 %
21.24 %
|
3.39 %
3.44 %
|
Zoho Mail |
37566
37248
|
29011
28590
|
7294
7426
|
1261
1232
|
77.23 %
76.76 %
|
19.42 %
19.94 %
|
3.36 %
3.31 %
|
ProtonMail |
36667
37101
|
28475
28422
|
6955
7448
|
1237
1231
|
77.66 %
76.61 %
|
18.97 %
20.07 %
|
3.37 %
3.32 %
|
Custom Mail |
37060
37352
|
29279
28943
|
6559
7130
|
1222
1279
|
79.00 %
77.49 %
|
17.70 %
19.09 %
|
3.30 %
3.42 %
|
Compare MailChimp with other providers
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