MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
256.568 258.189	188.662 189.288	59.219 60.799	8.687 8.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
73.53 % 73.31 %	23.08 % 23.55 %	3.39 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	19915 20319	15275 15579	4011 4167	629 573	76.70 % 76.67 %	20.14 % 20.51 %	3.16 % 2.82 %
Elektronics	19779 19924	14678 14641	4466 4654	635 629	74.21 % 73.48 %	22.58 % 23.36 %	3.21 % 3.16 %
Entertainment	19545 20378	14304 14894	4548 4874	693 610	73.18 % 73.09 %	23.27 % 23.92 %	3.55 % 2.99 %
Cosmetics & Beauty	19837 19419	14546 14254	4601 4557	690 608	73.33 % 73.40 %	23.19 % 23.47 %	3.48 % 3.13 %
Food & Drink	19725 19714	15162 15093	3950 4043	613 578	76.87 % 76.56 %	20.03 % 20.51 %	3.11 % 2.93 %
Home & Garden	20014 19719	15361 15100	4063 4045	590 574	76.75 % 76.58 %	20.30 % 20.51 %	2.95 % 2.91 %
Finance	19593 19809	13663 13797	5187 5364	743 648	69.73 % 69.65 %	26.47 % 27.08 %	3.79 % 3.27 %
Health	19953 19828	14075 13889	5203 5272	675 667	70.54 % 70.05 %	26.08 % 26.59 %	3.38 % 3.36 %
Pets	19129 19940	14657 15145	3861 4165	611 630	76.62 % 75.95 %	20.18 % 20.89 %	3.19 % 3.16 %
Sport & Fitness	19326 19367	14097 14024	4547 4679	682 664	72.94 % 72.41 %	23.53 % 24.16 %	3.53 % 3.43 %
Job & Career	19496 19618	14069 14084	4699 4888	728 646	72.16 % 71.79 %	24.10 % 24.92 %	3.73 % 3.29 %
Dating	20578 19792	13794 13336	6029 5746	755 710	67.03 % 67.38 %	29.30 % 29.03 %	3.67 % 3.59 %
Other	19678 20362	14981 15452	4054 4345	643 565	76.13 % 75.89 %	20.60 % 21.34 %	3.27 % 2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25751 26545	17932 18427	6847 7237	972 881	69.64 % 69.42 %	26.59 % 27.26 %	3.77 % 3.32 %
Outlook Mail	25116 26053	17834 18412	6384 6782	898 859	71.01 % 70.67 %	25.42 % 26.03 %	3.58 % 3.30 %
Yahoo Mail	25806 25722	18963 18903	5939 6007	904 812	73.48 % 73.49 %	23.01 % 23.35 %	3.50 % 3.16 %
AOL Mail	25935 25687	19066 18833	5988 5997	881 857	73.51 % 73.32 %	23.09 % 23.35 %	3.40 % 3.34 %
Mail.com	25980 25644	19326 19143	5766 5701	888 800	74.39 % 74.65 %	22.19 % 22.23 %	3.42 % 3.12 %
Yandex Mail	25669 25906	18487 18607	6256 6414	926 885	72.02 % 71.83 %	24.37 % 24.76 %	3.61 % 3.42 %
GMX Mail	25657 25609	18950 18794	5874 6049	833 766	73.86 % 73.39 %	22.89 % 23.62 %	3.25 % 2.99 %
Zoho Mail	26106 25768	19596 19448	5700 5584	810 736	75.06 % 75.47 %	21.83 % 21.67 %	3.10 % 2.86 %
ProtonMail	25219 25433	18973 19031	5453 5665	793 737	75.23 % 74.83 %	21.62 % 22.27 %	3.14 % 2.90 %
Custom Mail	25329 25822	19535 19690	5012 5363	782 769	77.13 % 76.25 %	19.79 % 20.77 %	3.09 % 2.98 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.