MailChimp and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
283.779
285.534
|
210.711
210.501
|
63.254
65.635
|
9.814
9.398
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
74.25 %
73.72 %
|
22.29 %
22.99 %
|
3.46 %
3.29 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22098
22499
|
17111
17300
|
4295
4512
|
692
687
|
77.43 %
76.89 %
|
19.44 %
20.05 %
|
3.13 %
3.05 %
|
Elektronics |
21918
21980
|
16443
16265
|
4766
4998
|
709
717
|
75.02 %
74.00 %
|
21.74 %
22.74 %
|
3.23 %
3.26 %
|
Entertainment |
21585
22445
|
15938
16499
|
4854
5246
|
793
700
|
73.84 %
73.51 %
|
22.49 %
23.37 %
|
3.67 %
3.12 %
|
Cosmetics & Beauty |
21822
21602
|
16153
15933
|
4899
4943
|
770
726
|
74.02 %
73.76 %
|
22.45 %
22.88 %
|
3.53 %
3.36 %
|
Food & Drink |
21818
21764
|
16912
16717
|
4219
4368
|
687
679
|
77.51 %
76.81 %
|
19.34 %
20.07 %
|
3.15 %
3.12 %
|
Home & Garden |
22122
21891
|
17120
16836
|
4334
4386
|
668
669
|
77.39 %
76.91 %
|
19.59 %
20.04 %
|
3.02 %
3.06 %
|
Finance |
21665
21934
|
15292
15397
|
5535
5784
|
838
753
|
70.58 %
70.20 %
|
25.55 %
26.37 %
|
3.87 %
3.43 %
|
Health |
21952
21957
|
15651
15529
|
5521
5666
|
780
762
|
71.30 %
70.72 %
|
25.15 %
25.80 %
|
3.55 %
3.47 %
|
Pets |
21204
21976
|
16354
16749
|
4143
4512
|
707
715
|
77.13 %
76.21 %
|
19.54 %
20.53 %
|
3.33 %
3.25 %
|
Sport & Fitness |
21443
21453
|
15800
15593
|
4884
5072
|
759
788
|
73.68 %
72.68 %
|
22.78 %
23.64 %
|
3.54 %
3.67 %
|
Job & Career |
21673
21665
|
15774
15625
|
5068
5287
|
831
753
|
72.78 %
72.12 %
|
23.38 %
24.40 %
|
3.83 %
3.48 %
|
Dating |
22705
21930
|
15462
14959
|
6390
6166
|
853
805
|
68.10 %
68.21 %
|
28.14 %
28.12 %
|
3.76 %
3.67 %
|
Other |
21774
22438
|
16701
17099
|
4346
4695
|
727
644
|
76.70 %
76.21 %
|
19.96 %
20.92 %
|
3.34 %
2.87 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28438
29258
|
20046
20474
|
7296
7761
|
1096
1023
|
70.49 %
69.98 %
|
25.66 %
26.53 %
|
3.85 %
3.50 %
|
Outlook Mail |
27892
28757
|
20014
20461
|
6849
7305
|
1029
991
|
71.76 %
71.15 %
|
24.56 %
25.40 %
|
3.69 %
3.45 %
|
Yahoo Mail |
28496
28473
|
21123
21026
|
6352
6509
|
1021
938
|
74.13 %
73.85 %
|
22.29 %
22.86 %
|
3.58 %
3.29 %
|
AOL Mail |
28680
28422
|
21262
20932
|
6420
6502
|
998
988
|
74.14 %
73.65 %
|
22.38 %
22.88 %
|
3.48 %
3.48 %
|
Mail.com |
28623
28470
|
21479
21343
|
6146
6199
|
998
928
|
75.04 %
74.97 %
|
21.47 %
21.77 %
|
3.49 %
3.26 %
|
Yandex Mail |
28419
28651
|
20645
20651
|
6711
6957
|
1063
1043
|
72.65 %
72.08 %
|
23.61 %
24.28 %
|
3.74 %
3.64 %
|
GMX Mail |
28372
28328
|
21205
20954
|
6240
6496
|
927
878
|
74.74 %
73.97 %
|
21.99 %
22.93 %
|
3.27 %
3.10 %
|
Zoho Mail |
28820
28408
|
21838
21546
|
6074
6013
|
908
849
|
75.77 %
75.84 %
|
21.08 %
21.17 %
|
3.15 %
2.99 %
|
ProtonMail |
27932
28132
|
21251
21184
|
5798
6089
|
883
859
|
76.08 %
75.30 %
|
20.76 %
21.64 %
|
3.16 %
3.05 %
|
Custom Mail |
28107
28635
|
21848
21930
|
5368
5804
|
891
901
|
77.73 %
76.58 %
|
19.10 %
20.27 %
|
3.17 %
3.15 %
|
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