MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
283.779 285.534	210.711 210.501	63.254 65.635	9.814 9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.25 % 73.72 %	22.29 % 22.99 %	3.46 % 3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22098 22499	17111 17300	4295 4512	692 687	77.43 % 76.89 %	19.44 % 20.05 %	3.13 % 3.05 %
Elektronics	21918 21980	16443 16265	4766 4998	709 717	75.02 % 74.00 %	21.74 % 22.74 %	3.23 % 3.26 %
Entertainment	21585 22445	15938 16499	4854 5246	793 700	73.84 % 73.51 %	22.49 % 23.37 %	3.67 % 3.12 %
Cosmetics & Beauty	21822 21602	16153 15933	4899 4943	770 726	74.02 % 73.76 %	22.45 % 22.88 %	3.53 % 3.36 %
Food & Drink	21818 21764	16912 16717	4219 4368	687 679	77.51 % 76.81 %	19.34 % 20.07 %	3.15 % 3.12 %
Home & Garden	22122 21891	17120 16836	4334 4386	668 669	77.39 % 76.91 %	19.59 % 20.04 %	3.02 % 3.06 %
Finance	21665 21934	15292 15397	5535 5784	838 753	70.58 % 70.20 %	25.55 % 26.37 %	3.87 % 3.43 %
Health	21952 21957	15651 15529	5521 5666	780 762	71.30 % 70.72 %	25.15 % 25.80 %	3.55 % 3.47 %
Pets	21204 21976	16354 16749	4143 4512	707 715	77.13 % 76.21 %	19.54 % 20.53 %	3.33 % 3.25 %
Sport & Fitness	21443 21453	15800 15593	4884 5072	759 788	73.68 % 72.68 %	22.78 % 23.64 %	3.54 % 3.67 %
Job & Career	21673 21665	15774 15625	5068 5287	831 753	72.78 % 72.12 %	23.38 % 24.40 %	3.83 % 3.48 %
Dating	22705 21930	15462 14959	6390 6166	853 805	68.10 % 68.21 %	28.14 % 28.12 %	3.76 % 3.67 %
Other	21774 22438	16701 17099	4346 4695	727 644	76.70 % 76.21 %	19.96 % 20.92 %	3.34 % 2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28438 29258	20046 20474	7296 7761	1096 1023	70.49 % 69.98 %	25.66 % 26.53 %	3.85 % 3.50 %
Outlook Mail	27892 28757	20014 20461	6849 7305	1029 991	71.76 % 71.15 %	24.56 % 25.40 %	3.69 % 3.45 %
Yahoo Mail	28496 28473	21123 21026	6352 6509	1021 938	74.13 % 73.85 %	22.29 % 22.86 %	3.58 % 3.29 %
AOL Mail	28680 28422	21262 20932	6420 6502	998 988	74.14 % 73.65 %	22.38 % 22.88 %	3.48 % 3.48 %
Mail.com	28623 28470	21479 21343	6146 6199	998 928	75.04 % 74.97 %	21.47 % 21.77 %	3.49 % 3.26 %
Yandex Mail	28419 28651	20645 20651	6711 6957	1063 1043	72.65 % 72.08 %	23.61 % 24.28 %	3.74 % 3.64 %
GMX Mail	28372 28328	21205 20954	6240 6496	927 878	74.74 % 73.97 %	21.99 % 22.93 %	3.27 % 3.10 %
Zoho Mail	28820 28408	21838 21546	6074 6013	908 849	75.77 % 75.84 %	21.08 % 21.17 %	3.15 % 2.99 %
ProtonMail	27932 28132	21251 21184	5798 6089	883 859	76.08 % 75.30 %	20.76 % 21.64 %	3.16 % 3.05 %
Custom Mail	28107 28635	21848 21930	5368 5804	891 901	77.73 % 76.58 %	19.10 % 20.27 %	3.17 % 3.15 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.