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MailChimp and SendPulse Email Deliverability Comparison

  MailChimp
  SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  256.568
  258.189
  188.662
  189.288
  59.219
  60.799
  8.687
  8.102

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  73.53 %
  73.31 %
  23.08 %
  23.55 %
  3.39 %
  3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  19915
  20319
  15275
  15579
  4011
  4167
  629
  573
  76.70 %
  76.67 %
  20.14 %
  20.51 %
  3.16 %
  2.82 %
Elektronics
  19779
  19924
  14678
  14641
  4466
  4654
  635
  629
  74.21 %
  73.48 %
  22.58 %
  23.36 %
  3.21 %
  3.16 %
Entertainment
  19545
  20378
  14304
  14894
  4548
  4874
  693
  610
  73.18 %
  73.09 %
  23.27 %
  23.92 %
  3.55 %
  2.99 %
Cosmetics & Beauty
  19837
  19419
  14546
  14254
  4601
  4557
  690
  608
  73.33 %
  73.40 %
  23.19 %
  23.47 %
  3.48 %
  3.13 %
Food & Drink
  19725
  19714
  15162
  15093
  3950
  4043
  613
  578
  76.87 %
  76.56 %
  20.03 %
  20.51 %
  3.11 %
  2.93 %
Home & Garden
  20014
  19719
  15361
  15100
  4063
  4045
  590
  574
  76.75 %
  76.58 %
  20.30 %
  20.51 %
  2.95 %
  2.91 %
Finance
  19593
  19809
  13663
  13797
  5187
  5364
  743
  648
  69.73 %
  69.65 %
  26.47 %
  27.08 %
  3.79 %
  3.27 %
Health
  19953
  19828
  14075
  13889
  5203
  5272
  675
  667
  70.54 %
  70.05 %
  26.08 %
  26.59 %
  3.38 %
  3.36 %
Pets
  19129
  19940
  14657
  15145
  3861
  4165
  611
  630
  76.62 %
  75.95 %
  20.18 %
  20.89 %
  3.19 %
  3.16 %
Sport & Fitness
  19326
  19367
  14097
  14024
  4547
  4679
  682
  664
  72.94 %
  72.41 %
  23.53 %
  24.16 %
  3.53 %
  3.43 %
Job & Career
  19496
  19618
  14069
  14084
  4699
  4888
  728
  646
  72.16 %
  71.79 %
  24.10 %
  24.92 %
  3.73 %
  3.29 %
Dating
  20578
  19792
  13794
  13336
  6029
  5746
  755
  710
  67.03 %
  67.38 %
  29.30 %
  29.03 %
  3.67 %
  3.59 %
Other
  19678
  20362
  14981
  15452
  4054
  4345
  643
  565
  76.13 %
  75.89 %
  20.60 %
  21.34 %
  3.27 %
  2.77 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25751
  26545
  17932
  18427
  6847
  7237
  972
  881
  69.64 %
  69.42 %
  26.59 %
  27.26 %
  3.77 %
  3.32 %
Outlook Mail
  25116
  26053
  17834
  18412
  6384
  6782
  898
  859
  71.01 %
  70.67 %
  25.42 %
  26.03 %
  3.58 %
  3.30 %
Yahoo Mail
  25806
  25722
  18963
  18903
  5939
  6007
  904
  812
  73.48 %
  73.49 %
  23.01 %
  23.35 %
  3.50 %
  3.16 %
AOL Mail
  25935
  25687
  19066
  18833
  5988
  5997
  881
  857
  73.51 %
  73.32 %
  23.09 %
  23.35 %
  3.40 %
  3.34 %
Mail.com
  25980
  25644
  19326
  19143
  5766
  5701
  888
  800
  74.39 %
  74.65 %
  22.19 %
  22.23 %
  3.42 %
  3.12 %
Yandex Mail
  25669
  25906
  18487
  18607
  6256
  6414
  926
  885
  72.02 %
  71.83 %
  24.37 %
  24.76 %
  3.61 %
  3.42 %
GMX Mail
  25657
  25609
  18950
  18794
  5874
  6049
  833
  766
  73.86 %
  73.39 %
  22.89 %
  23.62 %
  3.25 %
  2.99 %
Zoho Mail
  26106
  25768
  19596
  19448
  5700
  5584
  810
  736
  75.06 %
  75.47 %
  21.83 %
  21.67 %
  3.10 %
  2.86 %
ProtonMail
  25219
  25433
  18973
  19031
  5453
  5665
  793
  737
  75.23 %
  74.83 %
  21.62 %
  22.27 %
  3.14 %
  2.90 %
Custom Mail
  25329
  25822
  19535
  19690
  5012
  5363
  782
  769
  77.13 %
  76.25 %
  19.79 %
  20.77 %
  3.09 %
  2.98 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.