MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
392.522 395.006	298.269 296.087	79.869 84.508	14.384 14.411

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.99 % 74.96 %	20.35 % 21.39 %	3.66 % 3.65 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30348 30886	23958 24047	5394 5810	996 1029	78.94 % 77.86 %	17.77 % 18.81 %	3.28 % 3.33 %
Elektronics	30284 30465	23270 22974	5960 6392	1054 1099	76.84 % 75.41 %	19.68 % 20.98 %	3.48 % 3.61 %
Entertainment	29867 30871	22576 23066	6135 6708	1156 1097	75.59 % 74.72 %	20.54 % 21.73 %	3.87 % 3.55 %
Cosmetics & Beauty	30216 30001	22908 22468	6193 6397	1115 1136	75.81 % 74.89 %	20.50 % 21.32 %	3.69 % 3.79 %
Food & Drink	30367 30264	24023 23551	5364 5678	980 1035	79.11 % 77.82 %	17.66 % 18.76 %	3.23 % 3.42 %
Home & Garden	30572 30270	24143 23618	5449 5669	980 983	78.97 % 78.02 %	17.82 % 18.73 %	3.21 % 3.25 %
Finance	30139 30262	21917 21744	7003 7385	1219 1133	72.72 % 71.85 %	23.24 % 24.40 %	4.04 % 3.74 %
Health	30365 30256	22322 21930	6894 7174	1149 1152	73.51 % 72.48 %	22.70 % 23.71 %	3.78 % 3.81 %
Pets	29446 30407	23083 23426	5326 5881	1037 1100	78.39 % 77.04 %	18.09 % 19.34 %	3.52 % 3.62 %
Sport & Fitness	29599 30132	22242 22251	6216 6660	1141 1221	75.14 % 73.85 %	21.00 % 22.10 %	3.85 % 4.05 %
Job & Career	29976 30162	22223 22078	6512 6918	1241 1166	74.14 % 73.20 %	21.72 % 22.94 %	4.14 % 3.87 %
Dating	31155 30383	22021 21333	7861 7806	1273 1244	70.68 % 70.21 %	25.23 % 25.69 %	4.09 % 4.09 %
Other	30188 30647	23583 23601	5562 6030	1043 1016	78.12 % 77.01 %	18.42 % 19.68 %	3.46 % 3.32 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39349 40269	28577 28906	9163 9844	1609 1519	72.62 % 71.78 %	23.29 % 24.45 %	4.09 % 3.77 %
Outlook Mail	38915 39601	28632 28668	8728 9360	1555 1573	73.58 % 72.39 %	22.43 % 23.64 %	4.00 % 3.97 %
Yahoo Mail	39303 39443	29752 29535	8068 8473	1483 1435	75.70 % 74.88 %	20.53 % 21.48 %	3.77 % 3.64 %
AOL Mail	39551 39306	29911 29307	8161 8467	1479 1532	75.63 % 74.56 %	20.63 % 21.54 %	3.74 % 3.90 %
Mail.com	39448 39390	30226 29936	7774 8048	1448 1406	76.62 % 76.00 %	19.71 % 20.43 %	3.67 % 3.57 %
Yandex Mail	39389 39649	29314 29048	8571 9058	1504 1543	74.42 % 73.26 %	21.76 % 22.85 %	3.82 % 3.89 %
GMX Mail	39248 39420	30119 29756	7772 8273	1357 1391	76.74 % 75.48 %	19.80 % 20.99 %	3.46 % 3.53 %
Zoho Mail	39510 39320	30609 30242	7570 7760	1331 1318	77.47 % 76.91 %	19.16 % 19.74 %	3.37 % 3.35 %
ProtonMail	38705 39169	30162 30069	7223 7769	1320 1331	77.93 % 76.77 %	18.66 % 19.83 %	3.41 % 3.40 %
Custom Mail	39104 39439	30967 30620	6839 7456	1298 1363	79.19 % 77.64 %	17.49 % 18.91 %	3.32 % 3.46 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.