MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
113.699 114.051	73.351 76.800	37.530 35.879	2.818 1.372

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.

Inbox Rate	Spam Rate	Lost Rate
64.51 % 67.34 %	33.01 % 31.46 %	2.48 % 1.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	9040 9061	6246 6512	2567 2447	227 102	69.09 % 71.87 %	28.40 % 27.01 %	2.51 % 1.13 %
Elektronics	8579 8980	5500 5990	2870 2874	209 116	64.11 % 66.70 %	33.45 % 32.00 %	2.44 % 1.29 %
Entertainment	8750 9176	5641 6146	2897 2920	212 110	64.47 % 66.98 %	33.11 % 31.82 %	2.42 % 1.20 %
Cosmetics & Beauty	8651 8300	5529 5567	2900 2626	222 107	63.91 % 67.07 %	33.52 % 31.64 %	2.57 % 1.29 %
Food & Drink	8778 8622	6055 6178	2505 2337	218 107	68.98 % 71.65 %	28.54 % 27.11 %	2.48 % 1.24 %
Home & Garden	9084 8691	6248 6242	2618 2347	218 102	68.78 % 71.82 %	28.82 % 27.00 %	2.40 % 1.17 %
Finance	8573 8822	5087 5488	3275 3229	211 105	59.34 % 62.21 %	38.20 % 36.60 %	2.46 % 1.19 %
Health	8854 8714	5228 5383	3405 3223	221 108	59.05 % 61.77 %	38.46 % 36.99 %	2.50 % 1.24 %
Pets	8262 8802	5741 6349	2313 2343	208 110	69.49 % 72.13 %	28.00 % 26.62 %	2.52 % 1.25 %
Sport & Fitness	8402 8217	5424 5506	2773 2618	205 93	64.56 % 67.01 %	33.00 % 31.86 %	2.44 % 1.13 %
Job & Career	8454 8766	5447 5865	2798 2797	209 104	64.43 % 66.91 %	33.10 % 31.91 %	2.47 % 1.19 %
Dating	9520 8668	5164 4962	4118 3599	238 107	54.24 % 57.25 %	43.26 % 41.52 %	2.50 % 1.23 %
Other	8752 9232	6041 6612	2491 2519	220 101	69.02 % 71.62 %	28.46 % 27.29 %	2.51 % 1.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	11338 12113	6635 7484	4414 4488	289 141	58.52 % 61.78 %	38.93 % 37.05 %	2.55 % 1.16 %
Outlook Mail	10836 11421	6595 7298	3978 3996	263 127	60.86 % 63.90 %	36.71 % 34.99 %	2.43 % 1.11 %
Yahoo Mail	11496 11300	7544 7783	3658 3384	294 133	65.62 % 68.88 %	31.82 % 29.95 %	2.56 % 1.18 %
AOL Mail	11861 11312	7835 7764	3735 3416	291 132	66.06 % 68.64 %	31.49 % 30.20 %	2.45 % 1.17 %
Mail.com	11790 11301	7852 7899	3649 3266	289 136	66.60 % 69.90 %	30.95 % 28.90 %	2.45 % 1.20 %
Yandex Mail	11314 11280	7222 7506	3813 3634	279 140	63.83 % 66.54 %	33.70 % 32.22 %	2.47 % 1.24 %
GMX Mail	11264 11369	7098 7450	3884 3773	282 146	63.01 % 65.53 %	34.48 % 33.19 %	2.50 % 1.28 %
Zoho Mail	11906 11314	7897 7904	3715 3278	294 132	66.33 % 69.86 %	31.20 % 28.97 %	2.47 % 1.17 %
ProtonMail	10882 11137	7054 7522	3562 3475	266 140	64.82 % 67.54 %	32.73 % 31.20 %	2.44 % 1.26 %
Custom Mail	11012 11504	7619 8190	3122 3169	271 145	69.19 % 71.19 %	28.35 % 27.55 %	2.46 % 1.26 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.