Sign In
Language

MailChimp and SendPulse Email Deliverability Comparison

  MailChimp
  SendPulse

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent Emails Inbox Emails Spam Emails Lost
  283.779
  285.534
  210.711
  210.501
  63.254
  65.635
  9.814
  9.398

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%) Spam (%) Lost (%)
  74.25 %
  73.72 %
  22.29 %
  22.99 %
  3.46 %
  3.29 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22098
  22499
  17111
  17300
  4295
  4512
  692
  687
  77.43 %
  76.89 %
  19.44 %
  20.05 %
  3.13 %
  3.05 %
Elektronics
  21918
  21980
  16443
  16265
  4766
  4998
  709
  717
  75.02 %
  74.00 %
  21.74 %
  22.74 %
  3.23 %
  3.26 %
Entertainment
  21585
  22445
  15938
  16499
  4854
  5246
  793
  700
  73.84 %
  73.51 %
  22.49 %
  23.37 %
  3.67 %
  3.12 %
Cosmetics & Beauty
  21822
  21602
  16153
  15933
  4899
  4943
  770
  726
  74.02 %
  73.76 %
  22.45 %
  22.88 %
  3.53 %
  3.36 %
Food & Drink
  21818
  21764
  16912
  16717
  4219
  4368
  687
  679
  77.51 %
  76.81 %
  19.34 %
  20.07 %
  3.15 %
  3.12 %
Home & Garden
  22122
  21891
  17120
  16836
  4334
  4386
  668
  669
  77.39 %
  76.91 %
  19.59 %
  20.04 %
  3.02 %
  3.06 %
Finance
  21665
  21934
  15292
  15397
  5535
  5784
  838
  753
  70.58 %
  70.20 %
  25.55 %
  26.37 %
  3.87 %
  3.43 %
Health
  21952
  21957
  15651
  15529
  5521
  5666
  780
  762
  71.30 %
  70.72 %
  25.15 %
  25.80 %
  3.55 %
  3.47 %
Pets
  21204
  21976
  16354
  16749
  4143
  4512
  707
  715
  77.13 %
  76.21 %
  19.54 %
  20.53 %
  3.33 %
  3.25 %
Sport & Fitness
  21443
  21453
  15800
  15593
  4884
  5072
  759
  788
  73.68 %
  72.68 %
  22.78 %
  23.64 %
  3.54 %
  3.67 %
Job & Career
  21673
  21665
  15774
  15625
  5068
  5287
  831
  753
  72.78 %
  72.12 %
  23.38 %
  24.40 %
  3.83 %
  3.48 %
Dating
  22705
  21930
  15462
  14959
  6390
  6166
  853
  805
  68.10 %
  68.21 %
  28.14 %
  28.12 %
  3.76 %
  3.67 %
Other
  21774
  22438
  16701
  17099
  4346
  4695
  727
  644
  76.70 %
  76.21 %
  19.96 %
  20.92 %
  3.34 %
  2.87 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28438
  29258
  20046
  20474
  7296
  7761
  1096
  1023
  70.49 %
  69.98 %
  25.66 %
  26.53 %
  3.85 %
  3.50 %
Outlook Mail
  27892
  28757
  20014
  20461
  6849
  7305
  1029
  991
  71.76 %
  71.15 %
  24.56 %
  25.40 %
  3.69 %
  3.45 %
Yahoo Mail
  28496
  28473
  21123
  21026
  6352
  6509
  1021
  938
  74.13 %
  73.85 %
  22.29 %
  22.86 %
  3.58 %
  3.29 %
AOL Mail
  28680
  28422
  21262
  20932
  6420
  6502
  998
  988
  74.14 %
  73.65 %
  22.38 %
  22.88 %
  3.48 %
  3.48 %
Mail.com
  28623
  28470
  21479
  21343
  6146
  6199
  998
  928
  75.04 %
  74.97 %
  21.47 %
  21.77 %
  3.49 %
  3.26 %
Yandex Mail
  28419
  28651
  20645
  20651
  6711
  6957
  1063
  1043
  72.65 %
  72.08 %
  23.61 %
  24.28 %
  3.74 %
  3.64 %
GMX Mail
  28372
  28328
  21205
  20954
  6240
  6496
  927
  878
  74.74 %
  73.97 %
  21.99 %
  22.93 %
  3.27 %
  3.10 %
Zoho Mail
  28820
  28408
  21838
  21546
  6074
  6013
  908
  849
  75.77 %
  75.84 %
  21.08 %
  21.17 %
  3.15 %
  2.99 %
ProtonMail
  27932
  28132
  21251
  21184
  5798
  6089
  883
  859
  76.08 %
  75.30 %
  20.76 %
  21.64 %
  3.16 %
  3.05 %
Custom Mail
  28107
  28635
  21848
  21930
  5368
  5804
  891
  901
  77.73 %
  76.58 %
  19.10 %
  20.27 %
  3.17 %
  3.15 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.