MailChimp and SendPulse Email Deliverability Comparison
In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for SendPulse than for MailChimp.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
113.699
114.051
|
73.351
76.800
|
37.530
35.879
|
2.818
1.372
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. SendPulse beats MailChimp in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
64.51 %
67.34 %
|
33.01 %
31.46 %
|
2.48 %
1.20 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, SendPulse is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
9040
9061
|
6246
6512
|
2567
2447
|
227
102
|
69.09 %
71.87 %
|
28.40 %
27.01 %
|
2.51 %
1.13 %
|
Elektronics |
8579
8980
|
5500
5990
|
2870
2874
|
209
116
|
64.11 %
66.70 %
|
33.45 %
32.00 %
|
2.44 %
1.29 %
|
Entertainment |
8750
9176
|
5641
6146
|
2897
2920
|
212
110
|
64.47 %
66.98 %
|
33.11 %
31.82 %
|
2.42 %
1.20 %
|
Cosmetics & Beauty |
8651
8300
|
5529
5567
|
2900
2626
|
222
107
|
63.91 %
67.07 %
|
33.52 %
31.64 %
|
2.57 %
1.29 %
|
Food & Drink |
8778
8622
|
6055
6178
|
2505
2337
|
218
107
|
68.98 %
71.65 %
|
28.54 %
27.11 %
|
2.48 %
1.24 %
|
Home & Garden |
9084
8691
|
6248
6242
|
2618
2347
|
218
102
|
68.78 %
71.82 %
|
28.82 %
27.00 %
|
2.40 %
1.17 %
|
Finance |
8573
8822
|
5087
5488
|
3275
3229
|
211
105
|
59.34 %
62.21 %
|
38.20 %
36.60 %
|
2.46 %
1.19 %
|
Health |
8854
8714
|
5228
5383
|
3405
3223
|
221
108
|
59.05 %
61.77 %
|
38.46 %
36.99 %
|
2.50 %
1.24 %
|
Pets |
8262
8802
|
5741
6349
|
2313
2343
|
208
110
|
69.49 %
72.13 %
|
28.00 %
26.62 %
|
2.52 %
1.25 %
|
Sport & Fitness |
8402
8217
|
5424
5506
|
2773
2618
|
205
93
|
64.56 %
67.01 %
|
33.00 %
31.86 %
|
2.44 %
1.13 %
|
Job & Career |
8454
8766
|
5447
5865
|
2798
2797
|
209
104
|
64.43 %
66.91 %
|
33.10 %
31.91 %
|
2.47 %
1.19 %
|
Dating |
9520
8668
|
5164
4962
|
4118
3599
|
238
107
|
54.24 %
57.25 %
|
43.26 %
41.52 %
|
2.50 %
1.23 %
|
Other |
8752
9232
|
6041
6612
|
2491
2519
|
220
101
|
69.02 %
71.62 %
|
28.46 %
27.29 %
|
2.51 %
1.09 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, SendPulse is better than MailChimp.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
11338
12113
|
6635
7484
|
4414
4488
|
289
141
|
58.52 %
61.78 %
|
38.93 %
37.05 %
|
2.55 %
1.16 %
|
Outlook Mail |
10836
11421
|
6595
7298
|
3978
3996
|
263
127
|
60.86 %
63.90 %
|
36.71 %
34.99 %
|
2.43 %
1.11 %
|
Yahoo Mail |
11496
11300
|
7544
7783
|
3658
3384
|
294
133
|
65.62 %
68.88 %
|
31.82 %
29.95 %
|
2.56 %
1.18 %
|
AOL Mail |
11861
11312
|
7835
7764
|
3735
3416
|
291
132
|
66.06 %
68.64 %
|
31.49 %
30.20 %
|
2.45 %
1.17 %
|
Mail.com |
11790
11301
|
7852
7899
|
3649
3266
|
289
136
|
66.60 %
69.90 %
|
30.95 %
28.90 %
|
2.45 %
1.20 %
|
Yandex Mail |
11314
11280
|
7222
7506
|
3813
3634
|
279
140
|
63.83 %
66.54 %
|
33.70 %
32.22 %
|
2.47 %
1.24 %
|
GMX Mail |
11264
11369
|
7098
7450
|
3884
3773
|
282
146
|
63.01 %
65.53 %
|
34.48 %
33.19 %
|
2.50 %
1.28 %
|
Zoho Mail |
11906
11314
|
7897
7904
|
3715
3278
|
294
132
|
66.33 %
69.86 %
|
31.20 %
28.97 %
|
2.47 %
1.17 %
|
ProtonMail |
10882
11137
|
7054
7522
|
3562
3475
|
266
140
|
64.82 %
67.54 %
|
32.73 %
31.20 %
|
2.44 %
1.26 %
|
Custom Mail |
11012
11504
|
7619
8190
|
3122
3169
|
271
145
|
69.19 %
71.19 %
|
28.35 %
27.55 %
|
2.46 %
1.26 %
|
Compare MailChimp with other providers
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