MailChimp and SendPulse Email Deliverability Comparison

In this comparison, the deliverability of MailChimp and SendPulse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for MailChimp than for SendPulse.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
304.026 305.767	226.835 226.301	66.491 69.155	10.700 10.311

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. MailChimp beats SendPulse in this comparison.

Inbox (%)	Spam (%)	Lost (%)
74.61 % 74.01 %	21.87 % 22.62 %	3.52 % 3.37 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, MailChimp is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23576 24005	18328 18513	4500 4747	748 745	77.74 % 77.12 %	19.09 % 19.78 %	3.17 % 3.10 %
Elektronics	23486 23553	17710 17511	5001 5258	775 784	75.41 % 74.35 %	21.29 % 22.32 %	3.30 % 3.33 %
Entertainment	23119 23961	17147 17679	5104 5514	868 768	74.17 % 73.78 %	22.08 % 23.01 %	3.75 % 3.21 %
Cosmetics & Beauty	23435 23100	17438 17103	5163 5203	834 794	74.41 % 74.04 %	22.03 % 22.52 %	3.56 % 3.44 %
Food & Drink	23284 23281	18121 17944	4426 4604	737 733	77.83 % 77.08 %	19.01 % 19.78 %	3.17 % 3.15 %
Home & Garden	23718 23446	18429 18098	4554 4625	735 723	77.70 % 77.19 %	19.20 % 19.73 %	3.10 % 3.08 %
Finance	23286 23477	16543 16575	5826 6085	917 817	71.04 % 70.60 %	25.02 % 25.92 %	3.94 % 3.48 %
Health	23520 23497	16886 16713	5788 5946	846 838	71.79 % 71.13 %	24.61 % 25.31 %	3.60 % 3.57 %
Pets	22786 23562	17628 17994	4380 4776	778 792	77.36 % 76.37 %	19.22 % 20.27 %	3.41 % 3.36 %
Sport & Fitness	22941 23116	16965 16865	5139 5376	837 875	73.95 % 72.96 %	22.40 % 23.26 %	3.65 % 3.79 %
Job & Career	23240 23213	16980 16796	5353 5584	907 833	73.06 % 72.36 %	23.03 % 24.06 %	3.90 % 3.59 %
Dating	24272 23517	16672 16150	6673 6478	927 889	68.69 % 68.67 %	27.49 % 27.55 %	3.82 % 3.78 %
Other	23363 24039	17988 18360	4584 4959	791 720	76.99 % 76.38 %	19.62 % 20.63 %	3.39 % 3.00 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, MailChimp is better than SendPulse.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30447 31362	21599 22081	7655 8163	1193 1118	70.94 % 70.41 %	25.14 % 26.03 %	3.92 % 3.56 %
Outlook Mail	29976 30751	21611 21972	7214 7686	1151 1093	72.09 % 71.45 %	24.07 % 24.99 %	3.84 % 3.55 %
Yahoo Mail	30468 30483	22691 22580	6680 6867	1097 1036	74.47 % 74.07 %	21.92 % 22.53 %	3.60 % 3.40 %
AOL Mail	30692 30385	22831 22444	6758 6864	1103 1077	74.39 % 73.87 %	22.02 % 22.59 %	3.59 % 3.54 %
Mail.com	30597 30418	23069 22881	6454 6532	1074 1005	75.40 % 75.22 %	21.09 % 21.47 %	3.51 % 3.30 %
Yandex Mail	30476 30698	22235 22213	7077 7353	1164 1132	72.96 % 72.36 %	23.22 % 23.95 %	3.82 % 3.69 %
GMX Mail	30440 30382	22893 22586	6547 6824	1000 972	75.21 % 74.34 %	21.51 % 22.46 %	3.29 % 3.20 %
Zoho Mail	30843 30424	23481 23157	6369 6337	993 930	76.13 % 76.11 %	20.65 % 20.83 %	3.22 % 3.06 %
ProtonMail	29997 30146	22943 22798	6085 6399	969 949	76.48 % 75.63 %	20.29 % 21.23 %	3.23 % 3.15 %
Custom Mail	30090 30718	23482 23589	5652 6130	956 999	78.04 % 76.79 %	18.78 % 19.96 %	3.18 % 3.25 %

Compare MailChimp with other providers

Compare the email deliverability of MailChimp with other providers.