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ConvertKit Email Deliverability Report for the year 2020 (July)

In this email deliverability report for ConvertKit (July 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 8.163 emails were sent with ConvertKit. A total of 4.963 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.982 emails ended up in the spam folder. 218 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 8.0166.177
(77.06 %) 		1.721
(21.47 %) 		118
(1.47 %)
AWeber 7.9366.062
(76.39 %) 		1.779
(22.42 %) 		95
(1.20 %)
CleverReach 8.1086.083
(75.02 %) 		1.920
(23.68 %) 		105
(1.30 %)
Clever Elements 7.8985.888
(74.55 %) 		1.899
(24.04 %) 		111
(1.41 %)
Mailify 8.3236.035
(72.51 %) 		2.131
(25.60 %) 		157
(1.89 %)
CampaignMonitor 8.2945.810
(70.05 %) 		2.379
(28.68 %) 		105
(1.27 %)
SendInBlue 8.2285.672
(68.94 %) 		2.375
(28.86 %) 		181
(2.20 %)
Klick-Tipp 8.1325.558
(68.35 %) 		2.464
(30.30 %) 		110
(1.35 %)
Rapidmail 7.9985.406
(67.59 %) 		2.441
(30.52 %) 		151
(1.89 %)
ActiveCampaign 8.4935.718
(67.33 %) 		2.657
(31.28 %) 		118
(1.39 %)
Constant Contact 7.5525.052
(66.90 %) 		2.292
(30.35 %) 		208
(2.75 %)
Mailjet 7.6445.082
(66.48 %) 		2.430
(31.79 %) 		132
(1.73 %)
SendPulse 8.3635.466
(65.36 %) 		2.812
(33.62 %) 		85
(1.02 %)
Moosend 8.2805.343
(64.53 %) 		2.757
(33.30 %) 		180
(2.17 %)
HubSpot 8.1825.208
(63.65 %) 		2.793
(34.14 %) 		181
(2.21 %)
ConvertKit 8.1634.963
(60.80 %) 		2.982
(36.53 %) 		218
(2.67 %)
Benchmark Email 7.8504.676
(59.57 %) 		2.941
(37.46 %) 		233
(2.97 %)
MailChimp 8.5275.074
(59.51 %) 		3.270
(38.35 %) 		183
(2.15 %)
MailerLite 8.4084.878
(58.02 %) 		3.321
(39.50 %) 		209
(2.49 %)
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ConvertKit email deliverability providers comparison 2020 (July)
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Email deliverability rates for ConvertKit and other providers comparison

60.80 % of 8.163 emails sent with ConvertKit ended up in the recipient's main mailbox. 36.53 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.67 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.06 %
(6.177) 		21.47 %
(1.721) 		1.47 %
(118)
AWeber 76.39 %
(6.062) 		22.42 %
(1.779) 		1.20 %
(95)
CleverReach 75.02 %
(6.083) 		23.68 %
(1.920) 		1.30 %
(105)
Clever Elements 74.55 %
(5.888) 		24.04 %
(1.899) 		1.41 %
(111)
Mailify 72.51 %
(6.035) 		25.60 %
(2.131) 		1.89 %
(157)
CampaignMonitor 70.05 %
(5.810) 		28.68 %
(2.379) 		1.27 %
(105)
SendInBlue 68.94 %
(5.672) 		28.86 %
(2.375) 		2.20 %
(181)
Klick-Tipp 68.35 %
(5.558) 		30.30 %
(2.464) 		1.35 %
(110)
Rapidmail 67.59 %
(5.406) 		30.52 %
(2.441) 		1.89 %
(151)
ActiveCampaign 67.33 %
(5.718) 		31.28 %
(2.657) 		1.39 %
(118)
Constant Contact 66.90 %
(5.052) 		30.35 %
(2.292) 		2.75 %
(208)
Mailjet 66.48 %
(5.082) 		31.79 %
(2.430) 		1.73 %
(132)
SendPulse 65.36 %
(5.466) 		33.62 %
(2.812) 		1.02 %
(85)
Moosend 64.53 %
(5.343) 		33.30 %
(2.757) 		2.17 %
(180)
HubSpot 63.65 %
(5.208) 		34.14 %
(2.793) 		2.21 %
(181)
ConvertKit 60.80 %
(4.963) 		36.53 %
(2.982) 		2.67 %
(218)
Benchmark Email 59.57 %
(4.676) 		37.46 %
(2.941) 		2.97 %
(233)
MailChimp 59.51 %
(5.074) 		38.35 %
(3.270) 		2.15 %
(183)
MailerLite 58.02 %
(4.878) 		39.50 %
(3.321) 		2.49 %
(209)
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ConvertKit email deliverability rates providers comparison 2020 (July)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Home & Garden, Other, Pets and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Elektronics and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 5333531681266.23 %31.52 %2.25 %
Home & Garden 6134041941565.91 %31.65 %2.45 %
Other 5723761821465.73 %31.82 %2.45 %
Pets 5643691791665.43 %31.74 %2.84 %
Food & Drink 6924492241964.88 %32.37 %2.75 %
Job & Career 6674052441860.72 %36.58 %2.70 %
Sport & Fitness 6954212551960.58 %36.69 %2.73 %
Cosmetics & Beauty 7484532742160.56 %36.63 %2.81 %
Entertainment 5783482141660.21 %37.02 %2.77 %
Elektronics 6003572261759.50 %37.67 %2.83 %
Health 6313552581856.26 %40.89 %2.85 %
Finance 6393532691755.24 %42.10 %2.66 %
Dating 6313202951650.71 %46.75 %2.54 %
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ConvertKit email deliverability by category 2020 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 9396053092564.43 %32.91 %2.66 %
Mail.com 7524842491964.36 %33.11 %2.53 %
Zoho Mail 9135703182562.43 %34.83 %2.74 %
Yahoo Mail 7684762731961.98 %35.55 %2.47 %
AOL Mail 9335743322761.52 %35.58 %2.89 %
Yandex Mail 7744672881960.34 %37.21 %2.45 %
ProtonMail 9465663542659.83 %37.42 %2.75 %
GMX Mail 8424963232358.91 %38.36 %2.73 %
Outlook Mail 5433112171557.27 %39.96 %2.76 %
Gmail 7534143192054.98 %42.36 %2.66 %
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ConvertKit email deliverability by email service provider 2020 (July)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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