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ConvertKit Email Deliverability Report for the year 2020 (September)

In this email deliverability report for ConvertKit (September 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 7.933 emails were sent with ConvertKit. A total of 5.563 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.182 emails ended up in the spam folder. 188 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.1786.410
(78.38 %) 		1.674
(20.47 %) 		94
(1.15 %)
GetResponse 8.4626.597
(77.96 %) 		1.776
(20.99 %) 		89
(1.05 %)
CleverReach 8.4406.459
(76.53 %) 		1.825
(21.62 %) 		156
(1.85 %)
Moosend 7.8945.718
(72.43 %) 		2.022
(25.61 %) 		154
(1.95 %)
Clever Elements 8.2435.940
(72.06 %) 		2.202
(26.71 %) 		101
(1.23 %)
HubSpot 8.0505.770
(71.68 %) 		2.145
(26.65 %) 		135
(1.68 %)
MailChimp 8.1825.775
(70.58 %) 		2.218
(27.11 %) 		189
(2.31 %)
CampaignMonitor 8.2435.789
(70.23 %) 		2.330
(28.27 %) 		124
(1.50 %)
ConvertKit 7.9335.563
(70.12 %) 		2.182
(27.51 %) 		188
(2.37 %)
Mailjet 8.3895.818
(69.35 %) 		2.440
(29.09 %) 		131
(1.56 %)
Constant Contact 8.0765.562
(68.87 %) 		2.319
(28.71 %) 		195
(2.41 %)
Klick-Tipp 8.0425.535
(68.83 %) 		2.407
(29.93 %) 		100
(1.24 %)
Benchmark Email 8.7565.954
(68.00 %) 		2.520
(28.78 %) 		282
(3.22 %)
Rapidmail 8.4165.701
(67.74 %) 		2.602
(30.92 %) 		113
(1.34 %)
Mailify 8.3015.550
(66.86 %) 		2.590
(31.20 %) 		161
(1.94 %)
MailerLite 7.3604.828
(65.60 %) 		2.390
(32.47 %) 		142
(1.93 %)
ActiveCampaign 8.3275.413
(65.01 %) 		2.756
(33.10 %) 		158
(1.90 %)
SendPulse 8.6945.514
(63.42 %) 		3.049
(35.07 %) 		131
(1.51 %)
SendInBlue 7.7774.820
(61.98 %) 		2.711
(34.86 %) 		246
(3.16 %)
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ConvertKit email deliverability providers comparison 2020 (September)
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Email deliverability rates for ConvertKit and other providers comparison

70.12 % of 7.933 emails sent with ConvertKit ended up in the recipient's main mailbox. 27.51 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.37 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 78.38 %
(6.410) 		20.47 %
(1.674) 		1.15 %
(94)
GetResponse 77.96 %
(6.597) 		20.99 %
(1.776) 		1.05 %
(89)
CleverReach 76.53 %
(6.459) 		21.62 %
(1.825) 		1.85 %
(156)
Moosend 72.43 %
(5.718) 		25.61 %
(2.022) 		1.95 %
(154)
Clever Elements 72.06 %
(5.940) 		26.71 %
(2.202) 		1.23 %
(101)
HubSpot 71.68 %
(5.770) 		26.65 %
(2.145) 		1.68 %
(135)
MailChimp 70.58 %
(5.775) 		27.11 %
(2.218) 		2.31 %
(189)
CampaignMonitor 70.23 %
(5.789) 		28.27 %
(2.330) 		1.50 %
(124)
ConvertKit 70.12 %
(5.563) 		27.51 %
(2.182) 		2.37 %
(188)
Mailjet 69.35 %
(5.818) 		29.09 %
(2.440) 		1.56 %
(131)
Constant Contact 68.87 %
(5.562) 		28.71 %
(2.319) 		2.41 %
(195)
Klick-Tipp 68.83 %
(5.535) 		29.93 %
(2.407) 		1.24 %
(100)
Benchmark Email 68.00 %
(5.954) 		28.78 %
(2.520) 		3.22 %
(282)
Rapidmail 67.74 %
(5.701) 		30.92 %
(2.602) 		1.34 %
(113)
Mailify 66.86 %
(5.550) 		31.20 %
(2.590) 		1.94 %
(161)
MailerLite 65.60 %
(4.828) 		32.47 %
(2.390) 		1.93 %
(142)
ActiveCampaign 65.01 %
(5.413) 		33.10 %
(2.756) 		1.90 %
(158)
SendPulse 63.42 %
(5.514) 		35.07 %
(3.049) 		1.51 %
(131)
SendInBlue 61.98 %
(4.820) 		34.86 %
(2.711) 		3.16 %
(246)
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ConvertKit email deliverability rates providers comparison 2020 (September)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Pets, Home & Garden, Other and Food & Drink resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Sport & Fitness and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 5914451321475.30 %22.34 %2.37 %
Pets 6795111531575.26 %22.53 %2.21 %
Home & Garden 40630394974.63 %23.15 %2.22 %
Other 6324701471574.37 %23.26 %2.37 %
Food & Drink 6134551431574.23 %23.33 %2.45 %
Job & Career 387274105870.80 %27.13 %2.07 %
Entertainment 7915522182169.79 %27.56 %2.65 %
Cosmetics & Beauty 6364431781569.65 %27.99 %2.36 %
Elektronics 7355112061869.52 %28.03 %2.45 %
Sport & Fitness 7124951991869.52 %27.95 %2.53 %
Finance 5523571821364.67 %32.97 %2.36 %
Health 5643631881364.36 %33.33 %2.30 %
Dating 6353842371460.47 %37.32 %2.20 %
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ConvertKit email deliverability by category 2020 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 8316191922074.49 %23.10 %2.41 %
Zoho Mail 7585521891772.82 %24.93 %2.24 %
Mail.com 7865701981872.52 %25.19 %2.29 %
ProtonMail 6694781751671.45 %26.16 %2.39 %
Yahoo Mail 8736232302071.36 %26.35 %2.29 %
AOL Mail 8325882251970.67 %27.04 %2.28 %
Yandex Mail 6874771931769.43 %28.09 %2.47 %
GMX Mail 9266262772367.60 %29.91 %2.48 %
Outlook Mail 7314802351665.66 %32.15 %2.19 %
Gmail 8405502682265.48 %31.90 %2.62 %
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ConvertKit email deliverability by email service provider 2020 (September)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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