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ConvertKit Email Deliverability Report for the year 2021
In this email deliverability report for ConvertKit (2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for ConvertKit and other providers comparison
A total of 82.299 emails were sent with ConvertKit. A total of 66.860 emails were delivered to the recipient's main mailbox. Of all emails sent, 12.098 emails ended up in the spam folder. 3.341 emails were lost on the way to the recipients.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
|---|---|---|---|---|
| GetResponse | 82.237 | 70.298 (85.48 %) | 9.311 (11.32 %) | 2.628 (3.20 %) |
| ActiveCampaign | 81.408 | 69.405 (85.26 %) | 9.383 (11.53 %) | 2.620 (3.22 %) |
| CampaignMonitor | 82.076 | 69.335 (84.48 %) | 9.975 (12.15 %) | 2.766 (3.37 %) |
| Mailjet | 81.443 | 68.778 (84.45 %) | 9.921 (12.18 %) | 2.744 (3.37 %) |
| CleverReach | 81.565 | 68.781 (84.33 %) | 10.043 (12.31 %) | 2.741 (3.36 %) |
| Klick-Tipp | 81.945 | 68.887 (84.06 %) | 10.221 (12.47 %) | 2.837 (3.46 %) |
| HubSpot | 82.203 | 68.334 (83.13 %) | 10.929 (13.30 %) | 2.940 (3.58 %) |
| Rapidmail | 82.230 | 68.300 (83.06 %) | 10.925 (13.29 %) | 3.005 (3.65 %) |
| Moosend | 82.022 | 67.364 (82.13 %) | 11.495 (14.01 %) | 3.163 (3.86 %) |
| AWeber | 82.146 | 67.206 (81.81 %) | 11.735 (14.29 %) | 3.205 (3.90 %) |
| Mailify | 81.932 | 66.782 (81.51 %) | 11.840 (14.45 %) | 3.310 (4.04 %) |
| ConvertKit | 82.299 | 66.860 (81.24 %) | 12.098 (14.70 %) | 3.341 (4.06 %) |
| Benchmark Email | 81.729 | 66.116 (80.90 %) | 12.294 (15.04 %) | 3.319 (4.06 %) |
| MailChimp | 81.519 | 65.807 (80.73 %) | 12.363 (15.17 %) | 3.349 (4.11 %) |
| SendInBlue | 82.289 | 66.364 (80.65 %) | 12.637 (15.36 %) | 3.288 (4.00 %) |
| Constant Contact | 82.019 | 65.259 (79.57 %) | 13.216 (16.11 %) | 3.544 (4.32 %) |
| MailerLite | 82.393 | 65.194 (79.13 %) | 13.552 (16.45 %) | 3.647 (4.43 %) |
| SendPulse | 82.262 | 64.235 (78.09 %) | 14.187 (17.25 %) | 3.840 (4.67 %) |
| Clever Elements | 81.678 | 62.939 (77.06 %) | 14.799 (18.12 %) | 3.940 (4.82 %) |
Email deliverability rates for ConvertKit and other providers comparison
81.24 % of 82.299 emails sent with ConvertKit ended up in the recipient's main mailbox. 14.70 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.06 % of all emails sent did not reach the recipients.
| Provider | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|
| GetResponse | 85.48 % (70.298) | 11.32 % (9.311) | 3.20 % (2.628) |
| ActiveCampaign | 85.26 % (69.405) | 11.53 % (9.383) | 3.22 % (2.620) |
| CampaignMonitor | 84.48 % (69.335) | 12.15 % (9.975) | 3.37 % (2.766) |
| Mailjet | 84.45 % (68.778) | 12.18 % (9.921) | 3.37 % (2.744) |
| CleverReach | 84.33 % (68.781) | 12.31 % (10.043) | 3.36 % (2.741) |
| Klick-Tipp | 84.06 % (68.887) | 12.47 % (10.221) | 3.46 % (2.837) |
| HubSpot | 83.13 % (68.334) | 13.30 % (10.929) | 3.58 % (2.940) |
| Rapidmail | 83.06 % (68.300) | 13.29 % (10.925) | 3.65 % (3.005) |
| Moosend | 82.13 % (67.364) | 14.01 % (11.495) | 3.86 % (3.163) |
| AWeber | 81.81 % (67.206) | 14.29 % (11.735) | 3.90 % (3.205) |
| Mailify | 81.51 % (66.782) | 14.45 % (11.840) | 4.04 % (3.310) |
| ConvertKit | 81.24 % (66.860) | 14.70 % (12.098) | 4.06 % (3.341) |
| Benchmark Email | 80.90 % (66.116) | 15.04 % (12.294) | 4.06 % (3.319) |
| MailChimp | 80.73 % (65.807) | 15.17 % (12.363) | 4.11 % (3.349) |
| SendInBlue | 80.65 % (66.364) | 15.36 % (12.637) | 4.00 % (3.288) |
| Constant Contact | 79.57 % (65.259) | 16.11 % (13.216) | 4.32 % (3.544) |
| MailerLite | 79.13 % (65.194) | 16.45 % (13.552) | 4.43 % (3.647) |
| SendPulse | 78.09 % (64.235) | 17.25 % (14.187) | 4.67 % (3.840) |
| Clever Elements | 77.06 % (62.939) | 18.12 % (14.799) | 4.82 % (3.940) |
Email deliverability by category
The delivery of the emails with ConvertKit in the categories Clothing, Home & Garden, Food & Drink, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.
| Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Clothing | 6.367 | 5.346 | 807 | 214 | 83.96 % | 12.67 % | 3.36 % |
| Home & Garden | 6.316 | 5.288 | 813 | 215 | 83.72 % | 12.87 % | 3.40 % |
| Food & Drink | 6.245 | 5.221 | 794 | 230 | 83.60 % | 12.71 % | 3.68 % |
| Pets | 6.442 | 5.333 | 882 | 227 | 82.78 % | 13.69 % | 3.52 % |
| Other | 6.299 | 5.199 | 875 | 225 | 82.54 % | 13.89 % | 3.57 % |
| Elektronics | 6.288 | 5.157 | 877 | 254 | 82.01 % | 13.95 % | 4.04 % |
| Cosmetics & Beauty | 6.465 | 5.252 | 955 | 258 | 81.24 % | 14.77 % | 3.99 % |
| Entertainment | 6.069 | 4.920 | 891 | 258 | 81.07 % | 14.68 % | 4.25 % |
| Health | 6.275 | 5.019 | 983 | 273 | 79.98 % | 15.67 % | 4.35 % |
| Sport & Fitness | 6.471 | 5.161 | 1.029 | 281 | 79.76 % | 15.90 % | 4.34 % |
| Job & Career | 6.448 | 5.086 | 1.074 | 288 | 78.88 % | 16.66 % | 4.47 % |
| Finance | 6.343 | 4.972 | 1.069 | 302 | 78.39 % | 16.85 % | 4.76 % |
| Dating | 6.271 | 4.906 | 1.049 | 316 | 78.23 % | 16.73 % | 5.04 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.
| Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
|---|---|---|---|---|---|---|---|
| Custom Mail | 8.292 | 6.949 | 1.057 | 286 | 83.80 % | 12.75 % | 3.45 % |
| ProtonMail | 8.218 | 6.852 | 1.054 | 312 | 83.38 % | 12.83 % | 3.80 % |
| GMX Mail | 8.247 | 6.820 | 1.107 | 320 | 82.70 % | 13.42 % | 3.88 % |
| Zoho Mail | 8.354 | 6.908 | 1.132 | 314 | 82.69 % | 13.55 % | 3.76 % |
| Mail.com | 7.976 | 6.522 | 1.147 | 307 | 81.77 % | 14.38 % | 3.85 % |
| Yahoo Mail | 8.341 | 6.734 | 1.287 | 320 | 80.73 % | 15.43 % | 3.84 % |
| AOL Mail | 8.187 | 6.570 | 1.266 | 351 | 80.25 % | 15.46 % | 4.29 % |
| Yandex Mail | 8.136 | 6.459 | 1.326 | 351 | 79.39 % | 16.30 % | 4.31 % |
| Gmail | 8.275 | 6.531 | 1.355 | 389 | 78.92 % | 16.37 % | 4.70 % |
| Outlook Mail | 8.273 | 6.515 | 1.367 | 391 | 78.75 % | 16.52 % | 4.73 % |
All email deliverability reports for ConvertKit
All available email deliverability reports for ConvertKit.
ConvertKit badges for website
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References and Resources
Further resources and references for ConvertKit.
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