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ConvertKit Email Deliverability Report for the year 2021 (September)

In this email deliverability report for ConvertKit (September 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 6.850 emails were sent with ConvertKit. A total of 5.557 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.025 emails ended up in the spam folder. 268 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.7645.853
(86.53 %) 		729
(10.78 %) 		182
(2.69 %)
GetResponse 6.9846.001
(85.92 %) 		749
(10.72 %) 		234
(3.35 %)
CampaignMonitor 6.6625.667
(85.06 %) 		786
(11.80 %) 		209
(3.14 %)
CleverReach 6.8445.788
(84.57 %) 		813
(11.88 %) 		243
(3.55 %)
Klick-Tipp 6.8825.766
(83.78 %) 		870
(12.64 %) 		246
(3.57 %)
Mailjet 6.7015.577
(83.23 %) 		882
(13.16 %) 		242
(3.61 %)
HubSpot 6.8395.678
(83.02 %) 		898
(13.13 %) 		263
(3.85 %)
Moosend 6.9095.722
(82.82 %) 		924
(13.37 %) 		263
(3.81 %)
Rapidmail 6.6295.478
(82.64 %) 		906
(13.67 %) 		245
(3.70 %)
Mailify 6.9305.684
(82.02 %) 		981
(14.16 %) 		265
(3.82 %)
AWeber 6.7095.494
(81.89 %) 		944
(14.07 %) 		271
(4.04 %)
SendInBlue 6.7755.521
(81.49 %) 		1.004
(14.82 %) 		250
(3.69 %)
Benchmark Email 6.6575.405
(81.19 %) 		997
(14.98 %) 		255
(3.83 %)
ConvertKit 6.8505.557
(81.12 %) 		1.025
(14.96 %) 		268
(3.91 %)
MailChimp 6.6735.333
(79.92 %) 		1.068
(16.00 %) 		272
(4.08 %)
Constant Contact 6.8675.410
(78.78 %) 		1.151
(16.76 %) 		306
(4.46 %)
MailerLite 6.9775.492
(78.72 %) 		1.164
(16.68 %) 		321
(4.60 %)
SendPulse 6.7455.243
(77.73 %) 		1.158
(17.17 %) 		344
(5.10 %)
Clever Elements 6.7155.165
(76.92 %) 		1.243
(18.51 %) 		307
(4.57 %)
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ConvertKit email deliverability providers comparison 2021 (September)
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Email deliverability rates for ConvertKit and other providers comparison

81.12 % of 6.850 emails sent with ConvertKit ended up in the recipient's main mailbox. 14.96 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.91 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 86.53 %
(5.853) 		10.78 %
(729) 		2.69 %
(182)
GetResponse 85.92 %
(6.001) 		10.72 %
(749) 		3.35 %
(234)
CampaignMonitor 85.06 %
(5.667) 		11.80 %
(786) 		3.14 %
(209)
CleverReach 84.57 %
(5.788) 		11.88 %
(813) 		3.55 %
(243)
Klick-Tipp 83.78 %
(5.766) 		12.64 %
(870) 		3.57 %
(246)
Mailjet 83.23 %
(5.577) 		13.16 %
(882) 		3.61 %
(242)
HubSpot 83.02 %
(5.678) 		13.13 %
(898) 		3.85 %
(263)
Moosend 82.82 %
(5.722) 		13.37 %
(924) 		3.81 %
(263)
Rapidmail 82.64 %
(5.478) 		13.67 %
(906) 		3.70 %
(245)
Mailify 82.02 %
(5.684) 		14.16 %
(981) 		3.82 %
(265)
AWeber 81.89 %
(5.494) 		14.07 %
(944) 		4.04 %
(271)
SendInBlue 81.49 %
(5.521) 		14.82 %
(1.004) 		3.69 %
(250)
Benchmark Email 81.19 %
(5.405) 		14.98 %
(997) 		3.83 %
(255)
ConvertKit 81.12 %
(5.557) 		14.96 %
(1.025) 		3.91 %
(268)
MailChimp 79.92 %
(5.333) 		16.00 %
(1.068) 		4.08 %
(272)
Constant Contact 78.78 %
(5.410) 		16.76 %
(1.151) 		4.46 %
(306)
MailerLite 78.72 %
(5.492) 		16.68 %
(1.164) 		4.60 %
(321)
SendPulse 77.73 %
(5.243) 		17.17 %
(1.158) 		5.10 %
(344)
Clever Elements 76.92 %
(5.165) 		18.51 %
(1.243) 		4.57 %
(307)
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ConvertKit email deliverability rates providers comparison 2021 (September)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Home & Garden, Other, Food & Drink and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Job & Career, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 519441661284.97 %12.72 %2.31 %
Home & Garden 479403621484.13 %12.94 %2.92 %
Other 515430711483.50 %13.79 %2.72 %
Food & Drink 531443691983.43 %12.99 %3.58 %
Pets 500417701383.40 %14.00 %2.60 %
Cosmetics & Beauty 518425761782.05 %14.67 %3.28 %
Entertainment 523421772580.50 %14.72 %4.78 %
Elektronics 509409742680.35 %14.54 %5.11 %
Health 525421842080.19 %16.00 %3.81 %
Sport & Fitness 584462952779.11 %16.27 %4.62 %
Job & Career 531418912278.72 %17.14 %4.14 %
Finance 545424922977.80 %16.88 %5.32 %
Dating 571443983077.58 %17.16 %5.25 %
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ConvertKit email deliverability by category 2021 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Gmail, Yandex Mail and Outlook Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 699581942483.12 %13.45 %3.43 %
GMX Mail 698579942582.95 %13.47 %3.58 %
Custom Mail 686566903082.51 %13.12 %4.37 %
Zoho Mail 708580983081.92 %13.84 %4.24 %
Mail.com 654535942581.80 %14.37 %3.82 %
Yahoo Mail 7045741102081.53 %15.63 %2.84 %
AOL Mail 6615321062380.48 %16.04 %3.48 %
Outlook Mail 6575271072380.21 %16.29 %3.50 %
Yandex Mail 6895411143478.52 %16.55 %4.93 %
Gmail 6945421183478.10 %17.00 %4.90 %
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ConvertKit email deliverability by email service provider 2021 (September)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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