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ConvertKit Email Deliverability Report for the year 2021 (February)

In this email deliverability report for ConvertKit (February 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 6.801 emails were sent with ConvertKit. A total of 5.513 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.000 emails ended up in the spam folder. 288 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
Mailjet 6.7915.788
(85.23 %) 		774
(11.40 %) 		229
(3.37 %)
ActiveCampaign 6.6585.674
(85.22 %) 		766
(11.50 %) 		218
(3.27 %)
CampaignMonitor 6.8485.830
(85.13 %) 		794
(11.59 %) 		224
(3.27 %)
GetResponse 6.6495.643
(84.87 %) 		780
(11.73 %) 		226
(3.40 %)
CleverReach 6.8415.783
(84.53 %) 		826
(12.07 %) 		232
(3.39 %)
Rapidmail 6.9335.825
(84.02 %) 		850
(12.26 %) 		258
(3.72 %)
Klick-Tipp 6.7635.630
(83.25 %) 		894
(13.22 %) 		239
(3.53 %)
Moosend 6.9085.703
(82.56 %) 		950
(13.75 %) 		255
(3.69 %)
HubSpot 6.8105.603
(82.28 %) 		941
(13.82 %) 		266
(3.91 %)
SendInBlue 6.8095.585
(82.02 %) 		971
(14.26 %) 		253
(3.72 %)
MailChimp 6.7735.537
(81.75 %) 		967
(14.28 %) 		269
(3.97 %)
Mailify 6.8055.519
(81.10 %) 		993
(14.59 %) 		293
(4.31 %)
ConvertKit 6.8015.513
(81.06 %) 		1.000
(14.70 %) 		288
(4.23 %)
AWeber 6.8725.570
(81.05 %) 		1.036
(15.08 %) 		266
(3.87 %)
Benchmark Email 6.8515.489
(80.12 %) 		1.066
(15.56 %) 		296
(4.32 %)
Constant Contact 6.9525.523
(79.44 %) 		1.114
(16.02 %) 		315
(4.53 %)
MailerLite 6.8525.394
(78.72 %) 		1.144
(16.70 %) 		314
(4.58 %)
SendPulse 7.0165.441
(77.55 %) 		1.263
(18.00 %) 		312
(4.45 %)
Clever Elements 6.8365.195
(75.99 %) 		1.310
(19.16 %) 		331
(4.84 %)
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ConvertKit email deliverability providers comparison 2021 (February)
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Email deliverability rates for ConvertKit and other providers comparison

81.06 % of 6.801 emails sent with ConvertKit ended up in the recipient's main mailbox. 14.70 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.23 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
Mailjet 85.23 %
(5.788) 		11.40 %
(774) 		3.37 %
(229)
ActiveCampaign 85.22 %
(5.674) 		11.50 %
(766) 		3.27 %
(218)
CampaignMonitor 85.13 %
(5.830) 		11.59 %
(794) 		3.27 %
(224)
GetResponse 84.87 %
(5.643) 		11.73 %
(780) 		3.40 %
(226)
CleverReach 84.53 %
(5.783) 		12.07 %
(826) 		3.39 %
(232)
Rapidmail 84.02 %
(5.825) 		12.26 %
(850) 		3.72 %
(258)
Klick-Tipp 83.25 %
(5.630) 		13.22 %
(894) 		3.53 %
(239)
Moosend 82.56 %
(5.703) 		13.75 %
(950) 		3.69 %
(255)
HubSpot 82.28 %
(5.603) 		13.82 %
(941) 		3.91 %
(266)
SendInBlue 82.02 %
(5.585) 		14.26 %
(971) 		3.72 %
(253)
MailChimp 81.75 %
(5.537) 		14.28 %
(967) 		3.97 %
(269)
Mailify 81.10 %
(5.519) 		14.59 %
(993) 		4.31 %
(293)
ConvertKit 81.06 %
(5.513) 		14.70 %
(1.000) 		4.23 %
(288)
AWeber 81.05 %
(5.570) 		15.08 %
(1.036) 		3.87 %
(266)
Benchmark Email 80.12 %
(5.489) 		15.56 %
(1.066) 		4.32 %
(296)
Constant Contact 79.44 %
(5.523) 		16.02 %
(1.114) 		4.53 %
(315)
MailerLite 78.72 %
(5.394) 		16.70 %
(1.144) 		4.58 %
(314)
SendPulse 77.55 %
(5.441) 		18.00 %
(1.263) 		4.45 %
(312)
Clever Elements 75.99 %
(5.195) 		19.16 %
(1.310) 		4.84 %
(331)
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ConvertKit email deliverability rates providers comparison 2021 (February)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Food & Drink, Home & Garden, Pets, Elektronics and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Health, Sport & Fitness and Finance.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Food & Drink 504424621884.13 %12.30 %3.57 %
Home & Garden 538451681983.83 %12.64 %3.53 %
Pets 512425701783.01 %13.67 %3.32 %
Elektronics 492407681782.72 %13.82 %3.46 %
Other 559461772182.47 %13.77 %3.76 %
Clothing 555455722881.98 %12.97 %5.05 %
Cosmetics & Beauty 501404742380.64 %14.77 %4.59 %
Entertainment 521417812380.04 %15.55 %4.41 %
Finance 538429921779.74 %17.10 %3.16 %
Sport & Fitness 516410822479.46 %15.89 %4.65 %
Health 549435862879.23 %15.66 %5.10 %
Job & Career 498390822678.31 %16.47 %5.22 %
Dating 518405862778.19 %16.60 %5.21 %
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ConvertKit email deliverability by category 2021 (February)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, ProtonMail and Mail.com. The delivery rates were worst for the email providers Yandex Mail, Outlook Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 714601922184.17 %12.89 %2.94 %
ProtonMail 677566852683.60 %12.56 %3.84 %
Mail.com 666553922183.03 %13.81 %3.15 %
GMX Mail 650539872482.92 %13.38 %3.69 %
Zoho Mail 640526872782.19 %13.59 %4.22 %
AOL Mail 7015701072481.31 %15.26 %3.42 %
Yahoo Mail 6915461063979.02 %15.34 %5.64 %
Gmail 6615191093378.52 %16.49 %4.99 %
Outlook Mail 6965451183378.30 %16.95 %4.74 %
Yandex Mail 7055481174077.73 %16.60 %5.67 %
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ConvertKit email deliverability by email service provider 2021 (February)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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