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ConvertKit Email Deliverability Report for the year 2023 (July)

In this email deliverability report for ConvertKit (July 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 6.778 emails were sent with ConvertKit. A total of 5.478 emails were delivered to the recipient's main mailbox. Of all emails sent, 997 emails ended up in the spam folder. 303 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 6.6555.680
(85.35 %) 		776
(11.66 %) 		199
(2.99 %)
CampaignMonitor 6.7115.722
(85.26 %) 		797
(11.88 %) 		192
(2.86 %)
CleverReach 6.5765.602
(85.19 %) 		774
(11.77 %) 		200
(3.04 %)
Mailjet 6.9645.925
(85.08 %) 		830
(11.92 %) 		209
(3.00 %)
GetResponse 6.8105.781
(84.89 %) 		786
(11.54 %) 		243
(3.57 %)
Klick-Tipp 6.6735.591
(83.79 %) 		850
(12.74 %) 		232
(3.48 %)
Rapidmail 6.8435.697
(83.25 %) 		884
(12.92 %) 		262
(3.83 %)
Moosend 6.6945.529
(82.60 %) 		904
(13.50 %) 		261
(3.90 %)
HubSpot 6.8715.661
(82.39 %) 		964
(14.03 %) 		246
(3.58 %)
Benchmark Email 6.8815.622
(81.70 %) 		971
(14.11 %) 		288
(4.19 %)
Mailify 6.8675.602
(81.58 %) 		1.006
(14.65 %) 		259
(3.77 %)
AWeber 6.8785.577
(81.08 %) 		1.013
(14.73 %) 		288
(4.19 %)
ConvertKit 6.7785.478
(80.82 %) 		997
(14.71 %) 		303
(4.47 %)
Constant Contact 6.7835.429
(80.04 %) 		1.067
(15.73 %) 		287
(4.23 %)
SendInBlue 6.6215.289
(79.88 %) 		1.053
(15.90 %) 		279
(4.21 %)
MailChimp 6.9125.507
(79.67 %) 		1.114
(16.12 %) 		291
(4.21 %)
MailerLite 6.8135.317
(78.04 %) 		1.176
(17.26 %) 		320
(4.70 %)
SendPulse 6.8645.309
(77.35 %) 		1.215
(17.70 %) 		340
(4.95 %)
Clever Elements 6.8225.179
(75.92 %) 		1.312
(19.23 %) 		331
(4.85 %)
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ConvertKit email deliverability providers comparison 2023 (July)
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Email deliverability rates for ConvertKit and other providers comparison

80.82 % of 6.778 emails sent with ConvertKit ended up in the recipient's main mailbox. 14.71 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.47 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 85.35 %
(5.680) 		11.66 %
(776) 		2.99 %
(199)
CampaignMonitor 85.26 %
(5.722) 		11.88 %
(797) 		2.86 %
(192)
CleverReach 85.19 %
(5.602) 		11.77 %
(774) 		3.04 %
(200)
Mailjet 85.08 %
(5.925) 		11.92 %
(830) 		3.00 %
(209)
GetResponse 84.89 %
(5.781) 		11.54 %
(786) 		3.57 %
(243)
Klick-Tipp 83.79 %
(5.591) 		12.74 %
(850) 		3.48 %
(232)
Rapidmail 83.25 %
(5.697) 		12.92 %
(884) 		3.83 %
(262)
Moosend 82.60 %
(5.529) 		13.50 %
(904) 		3.90 %
(261)
HubSpot 82.39 %
(5.661) 		14.03 %
(964) 		3.58 %
(246)
Benchmark Email 81.70 %
(5.622) 		14.11 %
(971) 		4.19 %
(288)
Mailify 81.58 %
(5.602) 		14.65 %
(1.006) 		3.77 %
(259)
AWeber 81.08 %
(5.577) 		14.73 %
(1.013) 		4.19 %
(288)
ConvertKit 80.82 %
(5.478) 		14.71 %
(997) 		4.47 %
(303)
Constant Contact 80.04 %
(5.429) 		15.73 %
(1.067) 		4.23 %
(287)
SendInBlue 79.88 %
(5.289) 		15.90 %
(1.053) 		4.21 %
(279)
MailChimp 79.67 %
(5.507) 		16.12 %
(1.114) 		4.21 %
(291)
MailerLite 78.04 %
(5.317) 		17.26 %
(1.176) 		4.70 %
(320)
SendPulse 77.35 %
(5.309) 		17.70 %
(1.215) 		4.95 %
(340)
Clever Elements 75.92 %
(5.179) 		19.23 %
(1.312) 		4.85 %
(331)
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ConvertKit email deliverability rates providers comparison 2023 (July)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Food & Drink, Pets, Home & Garden and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Job & Career, Finance, Entertainment, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 508433621385.24 %12.20 %2.56 %
Food & Drink 526439662183.46 %12.55 %3.99 %
Pets 555463781483.42 %14.05 %2.52 %
Home & Garden 539447712182.93 %13.17 %3.90 %
Elektronics 532441731882.89 %13.72 %3.38 %
Cosmetics & Beauty 488394702480.74 %14.34 %4.92 %
Other 498402682880.72 %13.65 %5.62 %
Dating 470374771979.57 %16.38 %4.04 %
Health 582462912979.38 %15.64 %4.98 %
Sport & Fitness 541428872679.11 %16.08 %4.81 %
Entertainment 488385752878.89 %15.37 %5.74 %
Finance 517402872877.76 %16.83 %5.42 %
Job & Career 534408923476.40 %17.23 %6.37 %
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ConvertKit email deliverability by category 2023 (July)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Yandex Mail, AOL Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 716603902384.22 %12.57 %3.21 %
ProtonMail 691576912483.36 %13.17 %3.47 %
GMX Mail 675553903281.93 %13.33 %4.74 %
Zoho Mail 668546903281.74 %13.47 %4.79 %
Mail.com 6875601002781.51 %14.56 %3.93 %
Yahoo Mail 6805401053579.41 %15.44 %5.15 %
Outlook Mail 6244951012879.33 %16.19 %4.49 %
Gmail 6475111072978.98 %16.54 %4.48 %
AOL Mail 6875421063978.89 %15.43 %5.68 %
Yandex Mail 7035521173478.52 %16.64 %4.84 %
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ConvertKit email deliverability by email service provider 2023 (July)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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