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ConvertKit Email Deliverability Report for the year 2020 (December)

In this email deliverability report for ConvertKit (December 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 8.083 emails were sent with ConvertKit. A total of 5.556 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.277 emails ended up in the spam folder. 250 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 7.9686.192
(77.71 %) 		1.674
(21.01 %) 		102
(1.28 %)
CleverReach 8.6856.706
(77.21 %) 		1.860
(21.42 %) 		119
(1.37 %)
Clever Elements 8.0215.997
(74.77 %) 		1.891
(23.58 %) 		133
(1.66 %)
AWeber 8.0706.009
(74.46 %) 		1.944
(24.09 %) 		117
(1.45 %)
CampaignMonitor 8.1015.887
(72.67 %) 		2.069
(25.54 %) 		145
(1.79 %)
Klick-Tipp 8.4085.972
(71.03 %) 		2.355
(28.01 %) 		81
(0.96 %)
SendPulse 8.0065.686
(71.02 %) 		2.227
(27.82 %) 		93
(1.16 %)
Moosend 8.1315.724
(70.40 %) 		2.240
(27.55 %) 		167
(2.05 %)
ActiveCampaign 8.1645.709
(69.93 %) 		2.354
(28.83 %) 		101
(1.24 %)
Constant Contact 8.1045.630
(69.47 %) 		2.236
(27.59 %) 		238
(2.94 %)
MailChimp 8.0455.562
(69.14 %) 		2.305
(28.65 %) 		178
(2.21 %)
ConvertKit 8.0835.556
(68.74 %) 		2.277
(28.17 %) 		250
(3.09 %)
Benchmark Email 8.3885.613
(66.92 %) 		2.457
(29.29 %) 		318
(3.79 %)
Rapidmail 8.1855.476
(66.90 %) 		2.535
(30.97 %) 		174
(2.13 %)
Mailjet 7.7854.972
(63.87 %) 		2.649
(34.03 %) 		164
(2.11 %)
HubSpot 8.0375.117
(63.67 %) 		2.781
(34.60 %) 		139
(1.73 %)
MailerLite 7.7884.956
(63.64 %) 		2.656
(34.10 %) 		176
(2.26 %)
SendInBlue 7.7234.885
(63.25 %) 		2.640
(34.18 %) 		198
(2.56 %)
Mailify 8.1675.083
(62.24 %) 		2.901
(35.52 %) 		183
(2.24 %)
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ConvertKit email deliverability providers comparison 2020 (December)
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Email deliverability rates for ConvertKit and other providers comparison

68.74 % of 8.083 emails sent with ConvertKit ended up in the recipient's main mailbox. 28.17 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.09 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 77.71 %
(6.192) 		21.01 %
(1.674) 		1.28 %
(102)
CleverReach 77.21 %
(6.706) 		21.42 %
(1.860) 		1.37 %
(119)
Clever Elements 74.77 %
(5.997) 		23.58 %
(1.891) 		1.66 %
(133)
AWeber 74.46 %
(6.009) 		24.09 %
(1.944) 		1.45 %
(117)
CampaignMonitor 72.67 %
(5.887) 		25.54 %
(2.069) 		1.79 %
(145)
Klick-Tipp 71.03 %
(5.972) 		28.01 %
(2.355) 		0.96 %
(81)
SendPulse 71.02 %
(5.686) 		27.82 %
(2.227) 		1.16 %
(93)
Moosend 70.40 %
(5.724) 		27.55 %
(2.240) 		2.05 %
(167)
ActiveCampaign 69.93 %
(5.709) 		28.83 %
(2.354) 		1.24 %
(101)
Constant Contact 69.47 %
(5.630) 		27.59 %
(2.236) 		2.94 %
(238)
MailChimp 69.14 %
(5.562) 		28.65 %
(2.305) 		2.21 %
(178)
ConvertKit 68.74 %
(5.556) 		28.17 %
(2.277) 		3.09 %
(250)
Benchmark Email 66.92 %
(5.613) 		29.29 %
(2.457) 		3.79 %
(318)
Rapidmail 66.90 %
(5.476) 		30.97 %
(2.535) 		2.13 %
(174)
Mailjet 63.87 %
(4.972) 		34.03 %
(2.649) 		2.11 %
(164)
HubSpot 63.67 %
(5.117) 		34.60 %
(2.781) 		1.73 %
(139)
MailerLite 63.64 %
(4.956) 		34.10 %
(2.656) 		2.26 %
(176)
SendInBlue 63.25 %
(4.885) 		34.18 %
(2.640) 		2.56 %
(198)
Mailify 62.24 %
(5.083) 		35.52 %
(2.901) 		2.24 %
(183)
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ConvertKit email deliverability rates providers comparison 2020 (December)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Other, Clothing, Pets, Food & Drink and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Entertainment and Elektronics.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Other 5594151291574.24 %23.08 %2.68 %
Clothing 6925121582273.99 %22.83 %3.18 %
Pets 5564061321873.02 %23.74 %3.24 %
Food & Drink 6454701552072.87 %24.03 %3.10 %
Home & Garden 6454671591972.40 %24.65 %2.95 %
Job & Career 6114251681869.56 %27.50 %2.95 %
Sport & Fitness 6944811912269.31 %27.52 %3.17 %
Cosmetics & Beauty 5743931631868.47 %28.40 %3.14 %
Elektronics 5753911661868.00 %28.87 %3.13 %
Entertainment 5583761631967.38 %29.21 %3.41 %
Finance 6384072112063.79 %33.07 %3.13 %
Health 7484682572362.57 %34.36 %3.07 %
Dating 5883452251858.67 %38.27 %3.06 %
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ConvertKit email deliverability by category 2020 (December)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, Mail.com and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7695671792373.73 %23.28 %2.99 %
Mail.com 8456042162571.48 %25.56 %2.96 %
Zoho Mail 9056392363070.61 %26.08 %3.31 %
AOL Mail 6944881852170.32 %26.66 %3.03 %
Yahoo Mail 8365862252570.10 %26.91 %2.99 %
ProtonMail 8555842452668.30 %28.65 %3.04 %
Yandex Mail 7144802122267.23 %29.69 %3.08 %
GMX Mail 8645772592866.78 %29.98 %3.24 %
Outlook Mail 7875152472565.44 %31.39 %3.18 %
Gmail 8145162732563.39 %33.54 %3.07 %
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ConvertKit email deliverability by email service provider 2020 (December)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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