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ConvertKit Email Deliverability Report for the year 2021 (November)

In this email deliverability report for ConvertKit (November 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 6.835 emails were sent with ConvertKit. A total of 5.630 emails were delivered to the recipient's main mailbox. Of all emails sent, 960 emails ended up in the spam folder. 245 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.6675.764
(86.46 %) 		706
(10.59 %) 		197
(2.95 %)
CleverReach 6.6945.727
(85.55 %) 		752
(11.23 %) 		215
(3.21 %)
Mailjet 6.8115.811
(85.32 %) 		796
(11.69 %) 		204
(3.00 %)
ActiveCampaign 6.7245.702
(84.80 %) 		796
(11.84 %) 		226
(3.36 %)
HubSpot 6.8315.781
(84.63 %) 		857
(12.55 %) 		193
(2.83 %)
CampaignMonitor 6.7445.631
(83.50 %) 		863
(12.80 %) 		250
(3.71 %)
Klick-Tipp 6.8445.693
(83.18 %) 		892
(13.03 %) 		259
(3.78 %)
Rapidmail 6.9865.784
(82.79 %) 		961
(13.76 %) 		241
(3.45 %)
AWeber 6.8605.653
(82.41 %) 		951
(13.86 %) 		256
(3.73 %)
ConvertKit 6.8355.630
(82.37 %) 		960
(14.05 %) 		245
(3.58 %)
Benchmark Email 6.8775.605
(81.50 %) 		1.001
(14.56 %) 		271
(3.94 %)
Moosend 6.6655.408
(81.14 %) 		986
(14.79 %) 		271
(4.07 %)
Mailify 6.8755.563
(80.92 %) 		1.041
(15.14 %) 		271
(3.94 %)
SendInBlue 6.7495.448
(80.72 %) 		1.009
(14.95 %) 		292
(4.33 %)
MailChimp 6.8435.502
(80.40 %) 		1.065
(15.56 %) 		276
(4.03 %)
Constant Contact 6.9495.572
(80.18 %) 		1.092
(15.71 %) 		285
(4.10 %)
MailerLite 6.7635.400
(79.85 %) 		1.068
(15.79 %) 		295
(4.36 %)
SendPulse 6.9225.481
(79.18 %) 		1.137
(16.43 %) 		304
(4.39 %)
Clever Elements 6.7175.181
(77.13 %) 		1.219
(18.15 %) 		317
(4.72 %)
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ConvertKit email deliverability providers comparison 2021 (November)
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Email deliverability rates for ConvertKit and other providers comparison

82.37 % of 6.835 emails sent with ConvertKit ended up in the recipient's main mailbox. 14.05 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.58 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.46 %
(5.764) 		10.59 %
(706) 		2.95 %
(197)
CleverReach 85.55 %
(5.727) 		11.23 %
(752) 		3.21 %
(215)
Mailjet 85.32 %
(5.811) 		11.69 %
(796) 		3.00 %
(204)
ActiveCampaign 84.80 %
(5.702) 		11.84 %
(796) 		3.36 %
(226)
HubSpot 84.63 %
(5.781) 		12.55 %
(857) 		2.83 %
(193)
CampaignMonitor 83.50 %
(5.631) 		12.80 %
(863) 		3.71 %
(250)
Klick-Tipp 83.18 %
(5.693) 		13.03 %
(892) 		3.78 %
(259)
Rapidmail 82.79 %
(5.784) 		13.76 %
(961) 		3.45 %
(241)
AWeber 82.41 %
(5.653) 		13.86 %
(951) 		3.73 %
(256)
ConvertKit 82.37 %
(5.630) 		14.05 %
(960) 		3.58 %
(245)
Benchmark Email 81.50 %
(5.605) 		14.56 %
(1.001) 		3.94 %
(271)
Moosend 81.14 %
(5.408) 		14.79 %
(986) 		4.07 %
(271)
Mailify 80.92 %
(5.563) 		15.14 %
(1.041) 		3.94 %
(271)
SendInBlue 80.72 %
(5.448) 		14.95 %
(1.009) 		4.33 %
(292)
MailChimp 80.40 %
(5.502) 		15.56 %
(1.065) 		4.03 %
(276)
Constant Contact 80.18 %
(5.572) 		15.71 %
(1.092) 		4.10 %
(285)
MailerLite 79.85 %
(5.400) 		15.79 %
(1.068) 		4.36 %
(295)
SendPulse 79.18 %
(5.481) 		16.43 %
(1.137) 		4.39 %
(304)
Clever Elements 77.13 %
(5.181) 		18.15 %
(1.219) 		4.72 %
(317)
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ConvertKit email deliverability rates providers comparison 2021 (November)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Home & Garden, Food & Drink, Pets and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Sport & Fitness, Finance, Job & Career and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 54647467586.81 %12.27 %0.92 %
Home & Garden 509437621085.85 %12.18 %1.96 %
Food & Drink 502426601684.86 %11.95 %3.19 %
Pets 596500791783.89 %13.26 %2.85 %
Elektronics 471390621982.80 %13.16 %4.03 %
Cosmetics & Beauty 550452791982.18 %14.36 %3.45 %
Entertainment 510419702182.16 %13.73 %4.12 %
Other 541444712682.07 %13.12 %4.81 %
Health 550446832181.09 %15.09 %3.82 %
Job & Career 525421832180.19 %15.81 %4.00 %
Finance 503403802080.12 %15.90 %3.98 %
Sport & Fitness 519415812379.96 %15.61 %4.43 %
Dating 513403832778.56 %16.18 %5.26 %
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ConvertKit email deliverability by category 2021 (November)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, ProtonMail and Zoho Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 662566762085.50 %11.48 %3.02 %
ProtonMail 688582852184.59 %12.35 %3.05 %
Zoho Mail 699590882184.41 %12.59 %3.00 %
GMX Mail 701587942083.74 %13.41 %2.85 %
Mail.com 620512852382.58 %13.71 %3.71 %
Yahoo Mail 7075751072581.33 %15.13 %3.54 %
Yandex Mail 6845521062680.70 %15.50 %3.80 %
AOL Mail 647520963180.37 %14.84 %4.79 %
Gmail 7215791123080.31 %15.53 %4.16 %
Outlook Mail 7065671112880.31 %15.72 %3.97 %
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ConvertKit email deliverability by email service provider 2021 (November)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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