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ConvertKit Email Deliverability Report for the year 2023 (October)

In this email deliverability report for ConvertKit (October 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 7.040 emails were sent with ConvertKit. A total of 5.684 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.060 emails ended up in the spam folder. 296 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.7205.832
(86.79 %) 		694
(10.33 %) 		194
(2.89 %)
ActiveCampaign 6.9575.973
(85.86 %) 		753
(10.82 %) 		231
(3.32 %)
CampaignMonitor 6.7325.748
(85.38 %) 		768
(11.41 %) 		216
(3.21 %)
Klick-Tipp 6.8035.738
(84.35 %) 		830
(12.20 %) 		235
(3.45 %)
CleverReach 6.6625.611
(84.22 %) 		828
(12.43 %) 		223
(3.35 %)
Rapidmail 6.8345.722
(83.73 %) 		863
(12.63 %) 		249
(3.64 %)
Mailjet 6.5825.509
(83.70 %) 		849
(12.90 %) 		224
(3.40 %)
HubSpot 6.7645.602
(82.82 %) 		912
(13.48 %) 		250
(3.70 %)
SendInBlue 6.9245.659
(81.73 %) 		986
(14.24 %) 		279
(4.03 %)
MailChimp 6.8465.568
(81.33 %) 		1.008
(14.72 %) 		270
(3.94 %)
Moosend 6.8745.572
(81.06 %) 		1.015
(14.77 %) 		287
(4.18 %)
ConvertKit 7.0405.684
(80.74 %) 		1.060
(15.06 %) 		296
(4.20 %)
Mailify 6.8015.482
(80.61 %) 		1.039
(15.28 %) 		280
(4.12 %)
AWeber 6.8165.485
(80.47 %) 		1.037
(15.21 %) 		294
(4.31 %)
MailerLite 6.7835.415
(79.83 %) 		1.081
(15.94 %) 		287
(4.23 %)
Benchmark Email 6.6005.268
(79.82 %) 		1.044
(15.82 %) 		288
(4.36 %)
Constant Contact 6.8975.419
(78.57 %) 		1.179
(17.09 %) 		299
(4.34 %)
SendPulse 6.8685.360
(78.04 %) 		1.182
(17.21 %) 		326
(4.75 %)
Clever Elements 6.8865.268
(76.50 %) 		1.280
(18.59 %) 		338
(4.91 %)
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ConvertKit email deliverability providers comparison 2023 (October)
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Email deliverability rates for ConvertKit and other providers comparison

80.74 % of 7.040 emails sent with ConvertKit ended up in the recipient's main mailbox. 15.06 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.20 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.79 %
(5.832) 		10.33 %
(694) 		2.89 %
(194)
ActiveCampaign 85.86 %
(5.973) 		10.82 %
(753) 		3.32 %
(231)
CampaignMonitor 85.38 %
(5.748) 		11.41 %
(768) 		3.21 %
(216)
Klick-Tipp 84.35 %
(5.738) 		12.20 %
(830) 		3.45 %
(235)
CleverReach 84.22 %
(5.611) 		12.43 %
(828) 		3.35 %
(223)
Rapidmail 83.73 %
(5.722) 		12.63 %
(863) 		3.64 %
(249)
Mailjet 83.70 %
(5.509) 		12.90 %
(849) 		3.40 %
(224)
HubSpot 82.82 %
(5.602) 		13.48 %
(912) 		3.70 %
(250)
SendInBlue 81.73 %
(5.659) 		14.24 %
(986) 		4.03 %
(279)
MailChimp 81.33 %
(5.568) 		14.72 %
(1.008) 		3.94 %
(270)
Moosend 81.06 %
(5.572) 		14.77 %
(1.015) 		4.18 %
(287)
ConvertKit 80.74 %
(5.684) 		15.06 %
(1.060) 		4.20 %
(296)
Mailify 80.61 %
(5.482) 		15.28 %
(1.039) 		4.12 %
(280)
AWeber 80.47 %
(5.485) 		15.21 %
(1.037) 		4.31 %
(294)
MailerLite 79.83 %
(5.415) 		15.94 %
(1.081) 		4.23 %
(287)
Benchmark Email 79.82 %
(5.268) 		15.82 %
(1.044) 		4.36 %
(288)
Constant Contact 78.57 %
(5.419) 		17.09 %
(1.179) 		4.34 %
(299)
SendPulse 78.04 %
(5.360) 		17.21 %
(1.182) 		4.75 %
(326)
Clever Elements 76.50 %
(5.268) 		18.59 %
(1.280) 		4.91 %
(338)
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ConvertKit email deliverability rates providers comparison 2023 (October)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Food & Drink, Elektronics, Home & Garden and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Job & Career, Finance, Sport & Fitness and Health.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 528438672382.95 %12.69 %4.36 %
Food & Drink 533442672482.93 %12.57 %4.50 %
Elektronics 547453771782.82 %14.08 %3.11 %
Home & Garden 601497842082.70 %13.98 %3.33 %
Other 521430751682.53 %14.40 %3.07 %
Pets 548452781882.48 %14.23 %3.28 %
Cosmetics & Beauty 518416762680.31 %14.67 %5.02 %
Entertainment 567455832980.25 %14.64 %5.11 %
Health 497395812179.48 %16.30 %4.23 %
Sport & Fitness 535424882379.25 %16.45 %4.30 %
Finance 554437932478.88 %16.79 %4.33 %
Job & Career 512397892677.54 %17.38 %5.08 %
Dating 5794481022977.37 %17.62 %5.01 %
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ConvertKit email deliverability by category 2023 (October)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are ProtonMail, Custom Mail and Zoho Mail. The delivery rates were worst for the email providers AOL Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 754632952783.82 %12.60 %3.58 %
Custom Mail 694579912483.43 %13.11 %3.46 %
Zoho Mail 698577952682.66 %13.61 %3.72 %
Mail.com 673547992781.28 %14.71 %4.01 %
Yahoo Mail 6675351032980.21 %15.44 %4.35 %
GMX Mail 695555994179.86 %14.24 %5.90 %
Outlook Mail 6975551162679.63 %16.64 %3.73 %
Yandex Mail 7345811223179.16 %16.62 %4.22 %
Gmail 7115611222878.90 %17.16 %3.94 %
AOL Mail 7175621183778.38 %16.46 %5.16 %
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ConvertKit email deliverability by email service provider 2023 (October)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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