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ConvertKit Email Deliverability Report for the year 2021 (January)

In this email deliverability report for ConvertKit (January 2021), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for ConvertKit and other providers comparison

A total of 6.821 emails were sent with ConvertKit. A total of 5.537 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.011 emails ended up in the spam folder. 273 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
GetResponse 6.8815.924
(86.09 %) 		741
(10.77 %) 		216
(3.14 %)
Klick-Tipp 6.8085.800
(85.19 %) 		778
(11.43 %) 		230
(3.38 %)
ActiveCampaign 6.8045.790
(85.10 %) 		810
(11.90 %) 		204
(3.00 %)
CampaignMonitor 6.8685.823
(84.78 %) 		819
(11.92 %) 		226
(3.29 %)
CleverReach 6.7955.723
(84.22 %) 		848
(12.48 %) 		224
(3.30 %)
HubSpot 6.8575.775
(84.22 %) 		834
(12.16 %) 		248
(3.62 %)
Mailjet 6.7485.630
(83.43 %) 		895
(13.26 %) 		223
(3.30 %)
Rapidmail 7.0625.875
(83.19 %) 		926
(13.11 %) 		261
(3.70 %)
Moosend 6.8185.627
(82.53 %) 		971
(14.24 %) 		220
(3.23 %)
Mailify 6.7715.573
(82.31 %) 		929
(13.72 %) 		269
(3.97 %)
Benchmark Email 6.6765.446
(81.58 %) 		969
(14.51 %) 		261
(3.91 %)
ConvertKit 6.8215.537
(81.18 %) 		1.011
(14.82 %) 		273
(4.00 %)
AWeber 6.7395.439
(80.71 %) 		1.022
(15.17 %) 		278
(4.13 %)
MailChimp 6.8335.445
(79.69 %) 		1.083
(15.85 %) 		305
(4.46 %)
SendInBlue 6.8625.453
(79.47 %) 		1.094
(15.94 %) 		315
(4.59 %)
MailerLite 6.8165.361
(78.65 %) 		1.136
(16.67 %) 		319
(4.68 %)
Constant Contact 6.8575.382
(78.49 %) 		1.148
(16.74 %) 		327
(4.77 %)
SendPulse 6.8255.291
(77.52 %) 		1.218
(17.85 %) 		316
(4.63 %)
Clever Elements 6.9515.355
(77.04 %) 		1.254
(18.04 %) 		342
(4.92 %)
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ConvertKit email deliverability providers comparison 2021 (January)
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Email deliverability rates for ConvertKit and other providers comparison

81.18 % of 6.821 emails sent with ConvertKit ended up in the recipient's main mailbox. 14.82 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.00 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
GetResponse 86.09 %
(5.924) 		10.77 %
(741) 		3.14 %
(216)
Klick-Tipp 85.19 %
(5.800) 		11.43 %
(778) 		3.38 %
(230)
ActiveCampaign 85.10 %
(5.790) 		11.90 %
(810) 		3.00 %
(204)
CampaignMonitor 84.78 %
(5.823) 		11.92 %
(819) 		3.29 %
(226)
CleverReach 84.22 %
(5.723) 		12.48 %
(848) 		3.30 %
(224)
HubSpot 84.22 %
(5.775) 		12.16 %
(834) 		3.62 %
(248)
Mailjet 83.43 %
(5.630) 		13.26 %
(895) 		3.30 %
(223)
Rapidmail 83.19 %
(5.875) 		13.11 %
(926) 		3.70 %
(261)
Moosend 82.53 %
(5.627) 		14.24 %
(971) 		3.23 %
(220)
Mailify 82.31 %
(5.573) 		13.72 %
(929) 		3.97 %
(269)
Benchmark Email 81.58 %
(5.446) 		14.51 %
(969) 		3.91 %
(261)
ConvertKit 81.18 %
(5.537) 		14.82 %
(1.011) 		4.00 %
(273)
AWeber 80.71 %
(5.439) 		15.17 %
(1.022) 		4.13 %
(278)
MailChimp 79.69 %
(5.445) 		15.85 %
(1.083) 		4.46 %
(305)
SendInBlue 79.47 %
(5.453) 		15.94 %
(1.094) 		4.59 %
(315)
MailerLite 78.65 %
(5.361) 		16.67 %
(1.136) 		4.68 %
(319)
Constant Contact 78.49 %
(5.382) 		16.74 %
(1.148) 		4.77 %
(327)
SendPulse 77.52 %
(5.291) 		17.85 %
(1.218) 		4.63 %
(316)
Clever Elements 77.04 %
(5.355) 		18.04 %
(1.254) 		4.92 %
(342)
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ConvertKit email deliverability rates providers comparison 2021 (January)
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Email deliverability by category

The delivery of the emails with ConvertKit in the categories Clothing, Food & Drink, Home & Garden, Pets and Other resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Job & Career, Finance and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 513437661085.19 %12.87 %1.95 %
Food & Drink 520433672083.27 %12.88 %3.85 %
Home & Garden 544451712282.90 %13.05 %4.04 %
Pets 548454761882.85 %13.87 %3.28 %
Other 519429741682.66 %14.26 %3.08 %
Elektronics 503413711982.11 %14.12 %3.78 %
Entertainment 503412751681.91 %14.91 %3.18 %
Sport & Fitness 502406781880.88 %15.54 %3.59 %
Cosmetics & Beauty 563448853079.57 %15.10 %5.33 %
Finance 476378782079.41 %16.39 %4.20 %
Job & Career 580457962778.79 %16.55 %4.66 %
Health 504397812678.77 %16.07 %5.16 %
Dating 546422933177.29 %17.03 %5.68 %
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ConvertKit email deliverability by category 2021 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with ConvertKit are GMX Mail, Custom Mail and ProtonMail. The delivery rates were worst for the email providers Outlook Mail, AOL Mail and Gmail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
GMX Mail 640540841684.38 %13.13 %2.50 %
Custom Mail 724606942483.70 %12.98 %3.31 %
ProtonMail 632525832483.07 %13.13 %3.80 %
Zoho Mail 708586992382.77 %13.98 %3.25 %
Mail.com 673552992282.02 %14.71 %3.27 %
Yahoo Mail 7065681083080.45 %15.30 %4.25 %
Yandex Mail 6955511133179.28 %16.26 %4.46 %
Gmail 6565181083078.96 %16.46 %4.57 %
AOL Mail 6945461093978.67 %15.71 %5.62 %
Outlook Mail 6935451143478.64 %16.45 %4.91 %
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ConvertKit email deliverability by email service provider 2021 (January)
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All email deliverability reports for ConvertKit

All available email deliverability reports for ConvertKit.

ConvertKit badges for website

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References and Resources

Further resources and references for ConvertKit.

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