ConvertKit Email Deliverability Report for the year 2023 (April)
In this email deliverability report for ConvertKit (April 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.
Email deliverability for ConvertKit and other providers comparison
A total of 6.861 emails were sent with ConvertKit. A total of 5.536 emails were delivered to the recipient's main mailbox. Of all emails sent, 1.026 emails ended up in the spam folder. 299 emails were lost on the way to the recipients.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|---|
Klick-Tipp | 6.718 | 5.749 (85.58 %) | 774 (11.52 %) | 195 (2.90 %) |
ActiveCampaign | 6.793 | 5.808 (85.50 %) | 763 (11.23 %) | 222 (3.27 %) |
CleverReach | 6.983 | 5.965 (85.42 %) | 798 (11.43 %) | 220 (3.15 %) |
GetResponse | 6.696 | 5.693 (85.02 %) | 774 (11.56 %) | 229 (3.42 %) |
Mailjet | 6.965 | 5.869 (84.26 %) | 843 (12.10 %) | 253 (3.63 %) |
HubSpot | 7.125 | 5.978 (83.90 %) | 899 (12.62 %) | 248 (3.48 %) |
CampaignMonitor | 6.859 | 5.748 (83.80 %) | 870 (12.68 %) | 241 (3.51 %) |
Rapidmail | 6.627 | 5.517 (83.25 %) | 851 (12.84 %) | 259 (3.91 %) |
Mailify | 6.887 | 5.685 (82.55 %) | 935 (13.58 %) | 267 (3.88 %) |
Moosend | 6.884 | 5.639 (81.91 %) | 968 (14.06 %) | 277 (4.02 %) |
AWeber | 6.703 | 5.471 (81.62 %) | 978 (14.59 %) | 254 (3.79 %) |
Benchmark Email | 6.897 | 5.610 (81.34 %) | 1.010 (14.64 %) | 277 (4.02 %) |
ConvertKit | 6.861 | 5.536 (80.69 %) | 1.026 (14.95 %) | 299 (4.36 %) |
SendInBlue | 6.759 | 5.401 (79.91 %) | 1.102 (16.30 %) | 256 (3.79 %) |
MailChimp | 6.796 | 5.400 (79.46 %) | 1.089 (16.02 %) | 307 (4.52 %) |
Constant Contact | 6.674 | 5.303 (79.46 %) | 1.068 (16.00 %) | 303 (4.54 %) |
SendPulse | 6.631 | 5.243 (79.07 %) | 1.103 (16.63 %) | 285 (4.30 %) |
MailerLite | 6.898 | 5.432 (78.75 %) | 1.129 (16.37 %) | 337 (4.89 %) |
Clever Elements | 6.822 | 5.251 (76.97 %) | 1.221 (17.90 %) | 350 (5.13 %) |
Email deliverability rates for ConvertKit and other providers comparison
80.69 % of 6.861 emails sent with ConvertKit ended up in the recipient's main mailbox. 14.95 % of all emails were moved from the email providers to the spam folder after successful delivery. 4.36 % of all emails sent did not reach the recipients.
Provider | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|
Klick-Tipp | 85.58 % (5.749) | 11.52 % (774) | 2.90 % (195) |
ActiveCampaign | 85.50 % (5.808) | 11.23 % (763) | 3.27 % (222) |
CleverReach | 85.42 % (5.965) | 11.43 % (798) | 3.15 % (220) |
GetResponse | 85.02 % (5.693) | 11.56 % (774) | 3.42 % (229) |
Mailjet | 84.26 % (5.869) | 12.10 % (843) | 3.63 % (253) |
HubSpot | 83.90 % (5.978) | 12.62 % (899) | 3.48 % (248) |
CampaignMonitor | 83.80 % (5.748) | 12.68 % (870) | 3.51 % (241) |
Rapidmail | 83.25 % (5.517) | 12.84 % (851) | 3.91 % (259) |
Mailify | 82.55 % (5.685) | 13.58 % (935) | 3.88 % (267) |
Moosend | 81.91 % (5.639) | 14.06 % (968) | 4.02 % (277) |
AWeber | 81.62 % (5.471) | 14.59 % (978) | 3.79 % (254) |
Benchmark Email | 81.34 % (5.610) | 14.64 % (1.010) | 4.02 % (277) |
ConvertKit | 80.69 % (5.536) | 14.95 % (1.026) | 4.36 % (299) |
SendInBlue | 79.91 % (5.401) | 16.30 % (1.102) | 3.79 % (256) |
MailChimp | 79.46 % (5.400) | 16.02 % (1.089) | 4.52 % (307) |
Constant Contact | 79.46 % (5.303) | 16.00 % (1.068) | 4.54 % (303) |
SendPulse | 79.07 % (5.243) | 16.63 % (1.103) | 4.30 % (285) |
MailerLite | 78.75 % (5.432) | 16.37 % (1.129) | 4.89 % (337) |
Clever Elements | 76.97 % (5.251) | 17.90 % (1.221) | 5.13 % (350) |
Email deliverability by category
The delivery of the emails with ConvertKit in the categories Clothing, Food & Drink, Other, Pets and Home & Garden resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Job & Career, Cosmetics & Beauty and Sport & Fitness.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing | 537 | 450 | 71 | 16 | 83.80 % | 13.22 % | 2.98 % |
Food & Drink | 520 | 435 | 66 | 19 | 83.65 % | 12.69 % | 3.65 % |
Other | 501 | 414 | 70 | 17 | 82.63 % | 13.97 % | 3.39 % |
Pets | 483 | 398 | 69 | 16 | 82.40 % | 14.29 % | 3.31 % |
Home & Garden | 532 | 435 | 73 | 24 | 81.77 % | 13.72 % | 4.51 % |
Elektronics | 536 | 436 | 75 | 25 | 81.34 % | 13.99 % | 4.66 % |
Entertainment | 541 | 432 | 79 | 30 | 79.85 % | 14.60 % | 5.55 % |
Finance | 507 | 404 | 86 | 17 | 79.68 % | 16.96 % | 3.35 % |
Sport & Fitness | 558 | 442 | 91 | 25 | 79.21 % | 16.31 % | 4.48 % |
Cosmetics & Beauty | 550 | 435 | 82 | 33 | 79.09 % | 14.91 % | 6.00 % |
Job & Career | 534 | 422 | 87 | 25 | 79.03 % | 16.29 % | 4.68 % |
Health | 542 | 427 | 88 | 27 | 78.78 % | 16.24 % | 4.98 % |
Dating | 520 | 406 | 89 | 25 | 78.08 % | 17.12 % | 4.81 % |
Email deliverability by email service provider
According to the test results, the three best email providers for highest delivery rates with ConvertKit are Custom Mail, ProtonMail and GMX Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and AOL Mail.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Custom Mail | 697 | 583 | 92 | 22 | 83.64 % | 13.20 % | 3.16 % |
ProtonMail | 592 | 493 | 77 | 22 | 83.28 % | 13.01 % | 3.72 % |
GMX Mail | 686 | 562 | 95 | 29 | 81.92 % | 13.85 % | 4.23 % |
Zoho Mail | 676 | 551 | 91 | 34 | 81.51 % | 13.46 % | 5.03 % |
Mail.com | 740 | 597 | 110 | 33 | 80.68 % | 14.86 % | 4.46 % |
Yandex Mail | 703 | 561 | 114 | 28 | 79.80 % | 16.22 % | 3.98 % |
Yahoo Mail | 671 | 535 | 104 | 32 | 79.73 % | 15.50 % | 4.77 % |
AOL Mail | 689 | 548 | 109 | 32 | 79.54 % | 15.82 % | 4.64 % |
Gmail | 749 | 589 | 125 | 35 | 78.64 % | 16.69 % | 4.67 % |
Outlook Mail | 658 | 517 | 109 | 32 | 78.57 % | 16.57 % | 4.86 % |
All email deliverability reports for ConvertKit
All available email deliverability reports for ConvertKit.
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References and Resources
Further resources and references for ConvertKit.
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