ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 402.861	327.272 334.047	65.254 58.090	10.506 10.724

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 82.92 %	16.19 % 14.42 %	2.61 % 2.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 31129	25471 26747	4003 3657	680 725	84.47 % 85.92 %	13.28 % 11.75 %	2.26 % 2.33 %
Elektronics	31068 31295	25463 26171	4831 4330	774 794	81.96 % 83.63 %	15.55 % 13.84 %	2.49 % 2.54 %
Entertainment	30443 30260	24669 25044	4977 4359	797 857	81.03 % 82.76 %	16.35 % 14.41 %	2.62 % 2.83 %
Cosmetics & Beauty	30878 31434	25019 26001	5032 4611	827 822	81.03 % 82.72 %	16.30 % 14.67 %	2.68 % 2.62 %
Food & Drink	30554 30922	25764 26586	4083 3640	707 696	84.32 % 85.98 %	13.36 % 11.77 %	2.31 % 2.25 %
Home & Garden	31512 30468	26501 26256	4319 3543	692 669	84.10 % 86.18 %	13.71 % 11.63 %	2.20 % 2.20 %
Finance	31241 31179	24329 24763	6001 5453	911 963	77.88 % 79.42 %	19.21 % 17.49 %	2.92 % 3.09 %
Health	30981 31531	24395 25368	5743 5308	843 855	78.74 % 80.45 %	18.54 % 16.83 %	2.72 % 2.71 %
Pets	31342 30718	26133 26152	4456 3779	753 787	83.38 % 85.14 %	14.22 % 12.30 %	2.40 % 2.56 %
Sport & Fitness	31096 30624	24871 25131	5353 4639	872 854	79.98 % 82.06 %	17.21 % 15.15 %	2.80 % 2.79 %
Job & Career	31571 31136	24984 25154	5644 4991	943 991	79.14 % 80.79 %	17.88 % 16.03 %	2.99 % 3.18 %
Dating	30780 31230	23532 24370	6325 5903	923 957	76.45 % 78.03 %	20.55 % 18.90 %	3.00 % 3.06 %
Other	31412 30935	26141 26304	4487 3877	784 754	83.22 % 85.03 %	14.28 % 12.53 %	2.50 % 2.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 40399	31561 32198	7790 6986	1214 1215	77.80 % 79.70 %	19.20 % 17.29 %	2.99 % 3.01 %
Outlook Mail	39929 39570	31326 31791	7496 6620	1107 1159	78.45 % 80.34 %	18.77 % 16.73 %	2.77 % 2.93 %
Yahoo Mail	39663 40079	32166 33123	6410 5860	1087 1096	81.10 % 82.64 %	16.16 % 14.62 %	2.74 % 2.73 %
AOL Mail	40277 40243	32556 33206	6615 5895	1106 1142	80.83 % 82.51 %	16.42 % 14.65 %	2.75 % 2.84 %
Mail.com	40186 40027	32996 33577	6163 5418	1027 1032	82.11 % 83.89 %	15.34 % 13.54 %	2.56 % 2.58 %
Yandex Mail	40043 39929	31889 32409	7011 6338	1143 1182	79.64 % 81.17 %	17.51 % 15.87 %	2.85 % 2.96 %
GMX Mail	39748 40245	32563 33565	6275 5691	910 989	81.92 % 83.40 %	15.79 % 14.14 %	2.29 % 2.46 %
Zoho Mail	40599 40123	33651 34033	5985 5099	963 991	82.89 % 84.82 %	14.74 % 12.71 %	2.37 % 2.47 %
ProtonMail	40292 40185	33427 34069	5898 5205	967 911	82.96 % 84.78 %	14.64 % 12.95 %	2.40 % 2.27 %
Custom Mail	39652 39991	33384 34313	5360 4739	908 939	84.19 % 85.80 %	13.52 % 11.85 %	2.29 % 2.35 %
iCloud Mail	694 665	558 543	108 98	28 24	80.40 % 81.65 %	15.56 % 14.74 %	4.03 % 3.61 %
Tuta	707 736	604 634	78 78	25 24	85.43 % 86.14 %	11.03 % 10.60 %	3.54 % 3.26 %
Juno.com	677 669	591 586	65 63	21 20	87.30 % 87.59 %	9.60 % 9.42 %	3.10 % 2.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.