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ActiveCampaign and GetResponse Email Deliverability Comparison

  ActiveCampaign
  GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.295
  105.146
  74.338
  80.024
  30.479
  23.836
  1.478
  1.286

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  76.11 %
  28.67 %
  22.67 %
  1.39 %
  1.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7558
  8299
  5636
  6712
  1814
  1485
  108
  102
  74.57 %
  80.88 %
  24.00 %
  17.89 %
  1.43 %
  1.23 %
Elektronics
  7979
  8032
  5548
  6100
  2325
  1842
  106
  90
  69.53 %
  75.95 %
  29.14 %
  22.93 %
  1.33 %
  1.12 %
Entertainment
  8045
  7594
  5587
  5743
  2353
  1748
  105
  103
  69.45 %
  75.63 %
  29.25 %
  23.02 %
  1.31 %
  1.36 %
Cosmetics & Beauty
  8173
  8435
  5702
  6378
  2364
  1957
  107
  100
  69.77 %
  75.61 %
  28.92 %
  23.20 %
  1.31 %
  1.19 %
Food & Drink
  7994
  8237
  5941
  6648
  1933
  1492
  120
  97
  74.32 %
  80.71 %
  24.18 %
  18.11 %
  1.50 %
  1.18 %
Home & Garden
  8508
  7851
  6333
  6352
  2059
  1399
  116
  100
  74.44 %
  80.91 %
  24.20 %
  17.82 %
  1.36 %
  1.27 %
Finance
  8294
  8208
  5379
  5812
  2806
  2297
  109
  99
  64.85 %
  70.81 %
  33.83 %
  27.98 %
  1.31 %
  1.21 %
Health
  8270
  8358
  5360
  5910
  2798
  2345
  112
  103
  64.81 %
  70.71 %
  33.83 %
  28.06 %
  1.35 %
  1.23 %
Pets
  8435
  7910
  6302
  6396
  2018
  1409
  115
  105
  74.71 %
  80.86 %
  23.92 %
  17.81 %
  1.36 %
  1.33 %
Sport & Fitness
  8410
  7962
  5819
  6051
  2469
  1816
  122
  95
  69.19 %
  76.00 %
  29.36 %
  22.81 %
  1.45 %
  1.19 %
Job & Career
  8426
  8089
  5873
  6121
  2435
  1868
  118
  100
  69.70 %
  75.67 %
  28.90 %
  23.09 %
  1.40 %
  1.24 %
Dating
  7941
  8224
  4717
  5405
  3104
  2722
  120
  97
  59.40 %
  65.72 %
  39.09 %
  33.10 %
  1.51 %
  1.18 %
Other
  8262
  7947
  6141
  6396
  2001
  1456
  120
  95
  74.33 %
  80.48 %
  24.22 %
  18.32 %
  1.45 %
  1.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10654
  10366
  6857
  7306
  3646
  2936
  151
  124
  64.36 %
  70.48 %
  34.22 %
  28.32 %
  1.42 %
  1.20 %
Outlook Mail
  10690
  10551
  7027
  7658
  3511
  2770
  152
  123
  65.73 %
  72.58 %
  32.84 %
  26.25 %
  1.42 %
  1.17 %
Yahoo Mail
  10414
  10485
  7431
  8106
  2832
  2260
  151
  119
  71.36 %
  77.31 %
  27.19 %
  21.55 %
  1.45 %
  1.13 %
AOL Mail
  10715
  10562
  7617
  8157
  2952
  2268
  146
  137
  71.09 %
  77.23 %
  27.55 %
  21.47 %
  1.36 %
  1.30 %
Mail.com
  10653
  10517
  7707
  8230
  2806
  2156
  140
  131
  72.35 %
  78.25 %
  26.34 %
  20.50 %
  1.31 %
  1.25 %
Yandex Mail
  10624
  10281
  7377
  7771
  3100
  2392
  147
  118
  69.44 %
  75.59 %
  29.18 %
  23.27 %
  1.38 %
  1.15 %
GMX Mail
  10495
  10758
  7182
  7985
  3168
  2635
  145
  138
  68.43 %
  74.22 %
  30.19 %
  24.49 %
  1.38 %
  1.28 %
Zoho Mail
  10979
  10277
  7925
  8072
  2902
  2073
  152
  132
  72.18 %
  78.54 %
  26.43 %
  20.17 %
  1.38 %
  1.28 %
ProtonMail
  10861
  10847
  7642
  8314
  3062
  2401
  157
  132
  70.36 %
  76.65 %
  28.19 %
  22.14 %
  1.45 %
  1.22 %
Custom Mail
  10210
  10502
  7573
  8425
  2500
  1945
  137
  132
  74.17 %
  80.22 %
  24.49 %
  18.52 %
  1.34 %
  1.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.