ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 540.863	441.426 452.815	83.789 73.487	14.905 14.876

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 83.72 %	15.47 % 13.59 %	2.75 % 2.75 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41666	34378 36013	5294 4693	995 995	84.32 % 86.43 %	12.98 % 11.26 %	2.44 % 2.39 %
Elektronics	41850 42012	34425 35483	6208 5468	1102 1112	82.26 % 84.46 %	14.83 % 13.02 %	2.63 % 2.65 %
Entertainment	41105 40973	33462 34246	6408 5556	1110 1186	81.41 % 83.58 %	15.59 % 13.56 %	2.70 % 2.89 %
Cosmetics & Beauty	41480 42052	33784 35123	6453 5794	1128 1151	81.45 % 83.52 %	15.56 % 13.78 %	2.72 % 2.74 %
Food & Drink	41232 41591	34731 35939	5379 4680	1015 991	84.23 % 86.41 %	13.05 % 11.25 %	2.46 % 2.38 %
Home & Garden	42167 40938	35433 35445	5611 4571	1001 944	84.03 % 86.58 %	13.31 % 11.17 %	2.37 % 2.31 %
Finance	41988 41602	32997 33563	7611 6738	1295 1308	78.59 % 80.68 %	18.13 % 16.20 %	3.08 % 3.14 %
Health	41446 42093	32895 34368	7236 6559	1199 1179	79.37 % 81.65 %	17.46 % 15.58 %	2.89 % 2.80 %
Pets	42089 41368	35080 35401	5806 4902	1069 1098	83.35 % 85.58 %	13.79 % 11.85 %	2.54 % 2.65 %
Sport & Fitness	41893 41407	33653 34302	6860 5942	1224 1196	80.33 % 82.84 %	16.38 % 14.35 %	2.92 % 2.89 %
Job & Career	42145 41907	33499 34220	7195 6368	1312 1352	79.49 % 81.66 %	17.07 % 15.20 %	3.11 % 3.23 %
Dating	41453 41728	32090 33185	7904 7248	1336 1312	77.41 % 79.53 %	19.07 % 17.37 %	3.22 % 3.14 %
Other	42073 41526	34999 35527	5824 4968	1119 1052	83.19 % 85.55 %	13.84 % 11.96 %	2.66 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 51120	40209 40999	9596 8522	1647 1622	77.95 % 80.20 %	18.60 % 16.67 %	3.19 % 3.17 %
Outlook Mail	50683 50134	40079 40745	9043 7898	1444 1510	79.08 % 81.27 %	17.84 % 15.75 %	2.85 % 3.01 %
Yahoo Mail	50191 50715	40811 42273	7830 7094	1414 1401	81.31 % 83.35 %	15.60 % 13.99 %	2.82 % 2.76 %
AOL Mail	50809 50947	41188 42385	8055 7104	1447 1473	81.06 % 83.19 %	15.85 % 13.94 %	2.85 % 2.89 %
Mail.com	50860 50536	41845 42680	7547 6563	1344 1321	82.27 % 84.45 %	14.84 % 12.99 %	2.64 % 2.61 %
Yandex Mail	50972 50407	40708 41298	8610 7601	1530 1529	79.86 % 81.93 %	16.89 % 15.08 %	3.00 % 3.03 %
GMX Mail	50306 51002	41398 42970	7557 6789	1217 1275	82.29 % 84.25 %	15.02 % 13.31 %	2.42 % 2.50 %
Zoho Mail	51041 50892	42387 43405	7295 6194	1289 1313	83.05 % 85.29 %	14.29 % 12.17 %	2.53 % 2.58 %
ProtonMail	50948 50938	42375 43537	7158 6231	1283 1184	83.17 % 85.47 %	14.05 % 12.23 %	2.52 % 2.32 %
Custom Mail	50380 50726	42448 43754	6625 5770	1199 1229	84.26 % 86.26 %	13.15 % 11.37 %	2.38 % 2.42 %
iCloud Mail	11281 11188	8918 9305	1785 1527	434 385	79.05 % 83.17 %	15.82 % 13.65 %	3.85 % 3.44 %
Tuta	11180 11315	9369 9855	1369 1152	328 334	83.80 % 87.10 %	12.25 % 10.18 %	2.93 % 2.95 %
Juno.com	11461 10943	9691 9609	1319 1042	329 300	84.56 % 87.81 %	11.51 % 9.52 %	2.87 % 2.74 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.