ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.295 105.146	74.338 80.024	30.479 23.836	1.478 1.286

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 76.11 %	28.67 % 22.67 %	1.39 % 1.22 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7558 8299	5636 6712	1814 1485	108 102	74.57 % 80.88 %	24.00 % 17.89 %	1.43 % 1.23 %
Elektronics	7979 8032	5548 6100	2325 1842	106 90	69.53 % 75.95 %	29.14 % 22.93 %	1.33 % 1.12 %
Entertainment	8045 7594	5587 5743	2353 1748	105 103	69.45 % 75.63 %	29.25 % 23.02 %	1.31 % 1.36 %
Cosmetics & Beauty	8173 8435	5702 6378	2364 1957	107 100	69.77 % 75.61 %	28.92 % 23.20 %	1.31 % 1.19 %
Food & Drink	7994 8237	5941 6648	1933 1492	120 97	74.32 % 80.71 %	24.18 % 18.11 %	1.50 % 1.18 %
Home & Garden	8508 7851	6333 6352	2059 1399	116 100	74.44 % 80.91 %	24.20 % 17.82 %	1.36 % 1.27 %
Finance	8294 8208	5379 5812	2806 2297	109 99	64.85 % 70.81 %	33.83 % 27.98 %	1.31 % 1.21 %
Health	8270 8358	5360 5910	2798 2345	112 103	64.81 % 70.71 %	33.83 % 28.06 %	1.35 % 1.23 %
Pets	8435 7910	6302 6396	2018 1409	115 105	74.71 % 80.86 %	23.92 % 17.81 %	1.36 % 1.33 %
Sport & Fitness	8410 7962	5819 6051	2469 1816	122 95	69.19 % 76.00 %	29.36 % 22.81 %	1.45 % 1.19 %
Job & Career	8426 8089	5873 6121	2435 1868	118 100	69.70 % 75.67 %	28.90 % 23.09 %	1.40 % 1.24 %
Dating	7941 8224	4717 5405	3104 2722	120 97	59.40 % 65.72 %	39.09 % 33.10 %	1.51 % 1.18 %
Other	8262 7947	6141 6396	2001 1456	120 95	74.33 % 80.48 %	24.22 % 18.32 %	1.45 % 1.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10654 10366	6857 7306	3646 2936	151 124	64.36 % 70.48 %	34.22 % 28.32 %	1.42 % 1.20 %
Outlook Mail	10690 10551	7027 7658	3511 2770	152 123	65.73 % 72.58 %	32.84 % 26.25 %	1.42 % 1.17 %
Yahoo Mail	10414 10485	7431 8106	2832 2260	151 119	71.36 % 77.31 %	27.19 % 21.55 %	1.45 % 1.13 %
AOL Mail	10715 10562	7617 8157	2952 2268	146 137	71.09 % 77.23 %	27.55 % 21.47 %	1.36 % 1.30 %
Mail.com	10653 10517	7707 8230	2806 2156	140 131	72.35 % 78.25 %	26.34 % 20.50 %	1.31 % 1.25 %
Yandex Mail	10624 10281	7377 7771	3100 2392	147 118	69.44 % 75.59 %	29.18 % 23.27 %	1.38 % 1.15 %
GMX Mail	10495 10758	7182 7985	3168 2635	145 138	68.43 % 74.22 %	30.19 % 24.49 %	1.38 % 1.28 %
Zoho Mail	10979 10277	7925 8072	2902 2073	152 132	72.18 % 78.54 %	26.43 % 20.17 %	1.38 % 1.28 %
ProtonMail	10861 10847	7642 8314	3062 2401	157 132	70.36 % 76.65 %	28.19 % 22.14 %	1.45 % 1.22 %
Custom Mail	10210 10502	7573 8425	2500 1945	137 132	74.17 % 80.22 %	24.49 % 18.52 %	1.34 % 1.26 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.