ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 181.863	137.981 144.956	40.595 33.304	3.743 3.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 79.71 %	22.27 % 18.31 %	2.05 % 1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 14258	10639 11927	2441 2085	263 246	79.73 % 83.65 %	18.29 % 14.62 %	1.97 % 1.73 %
Elektronics	13924 14150	10595 11311	3061 2560	268 279	76.09 % 79.94 %	21.98 % 18.09 %	1.92 % 1.97 %
Entertainment	13741 13415	10353 10684	3102 2465	286 266	75.34 % 79.64 %	22.57 % 18.37 %	2.08 % 1.98 %
Cosmetics & Beauty	13789 14269	10392 11302	3116 2673	281 294	75.36 % 79.21 %	22.60 % 18.73 %	2.04 % 2.06 %
Food & Drink	13665 14052	10875 11733	2541 2074	249 245	79.58 % 83.50 %	18.59 % 14.76 %	1.82 % 1.74 %
Home & Garden	14452 13516	11468 11325	2724 1969	260 222	79.35 % 83.79 %	18.85 % 14.57 %	1.80 % 1.64 %
Finance	14146 14249	10105 10716	3744 3199	297 334	71.43 % 75.21 %	26.47 % 22.45 %	2.10 % 2.34 %
Health	14184 14419	10241 10933	3668 3196	275 290	72.20 % 75.82 %	25.86 % 22.17 %	1.94 % 2.01 %
Pets	14212 13604	11225 11297	2710 2032	277 275	78.98 % 83.04 %	19.07 % 14.94 %	1.95 % 2.02 %
Sport & Fitness	14237 13771	10610 10903	3305 2579	322 289	74.52 % 79.17 %	23.21 % 18.73 %	2.26 % 2.10 %
Job & Career	14523 14219	10771 11165	3395 2742	357 312	74.17 % 78.52 %	23.38 % 19.28 %	2.46 % 2.19 %
Dating	13798 14182	9425 10251	4056 3627	317 304	68.31 % 72.28 %	29.40 % 25.57 %	2.30 % 2.14 %
Other	14305 13759	11282 11409	2732 2103	291 247	78.87 % 82.92 %	19.10 % 15.28 %	2.03 % 1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18173	13122 13705	4880 4075	393 393	71.33 % 75.41 %	26.53 % 22.42 %	2.14 % 2.16 %
Outlook Mail	18379 17907	13252 13729	4710 3820	417 358	72.10 % 76.67 %	25.63 % 21.33 %	2.27 % 2.00 %
Yahoo Mail	17741 18106	13571 14512	3802 3232	368 362	76.50 % 80.15 %	21.43 % 17.85 %	2.07 % 2.00 %
AOL Mail	18443 18318	14023 14689	4025 3256	395 373	76.03 % 80.19 %	21.82 % 17.77 %	2.14 % 2.04 %
Mail.com	18195 18093	14058 14680	3776 3047	361 366	77.26 % 81.14 %	20.75 % 16.84 %	1.98 % 2.02 %
Yandex Mail	18254 17999	13618 14134	4228 3481	408 384	74.60 % 78.53 %	23.16 % 19.34 %	2.24 % 2.13 %
GMX Mail	18052 18412	13582 14561	4124 3513	346 338	75.24 % 79.08 %	22.85 % 19.08 %	1.92 % 1.84 %
Zoho Mail	18575 18098	14413 14803	3802 2931	360 364	77.59 % 81.79 %	20.47 % 16.20 %	1.94 % 2.01 %
ProtonMail	18277 18521	14024 14973	3892 3219	361 329	76.73 % 80.84 %	21.29 % 17.38 %	1.98 % 1.78 %
Custom Mail	18008 18236	14318 15170	3356 2730	334 336	79.51 % 83.19 %	18.64 % 14.97 %	1.85 % 1.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.