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ActiveCampaign and GetResponse Email Deliverability Comparison

  ActiveCampaign
  GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  366.741
  366.354
  296.251
  302.733
  61.105
  54.024
  9.385
  9.597

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.78 %
  82.63 %
  16.66 %
  14.75 %
  2.56 %
  2.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27405
  28329
  23045
  24293
  3743
  3392
  617
  644
  84.09 %
  85.75 %
  13.66 %
  11.97 %
  2.25 %
  2.27 %
Elektronics
  28229
  28440
  23009
  23685
  4532
  4038
  688
  717
  81.51 %
  83.28 %
  16.05 %
  14.20 %
  2.44 %
  2.52 %
Entertainment
  27686
  27475
  22309
  22667
  4662
  4048
  715
  760
  80.58 %
  82.50 %
  16.84 %
  14.73 %
  2.58 %
  2.77 %
Cosmetics & Beauty
  28050
  28590
  22602
  23576
  4708
  4286
  740
  728
  80.58 %
  82.46 %
  16.78 %
  14.99 %
  2.64 %
  2.55 %
Food & Drink
  27772
  28157
  23332
  24138
  3814
  3384
  626
  635
  84.01 %
  85.73 %
  13.73 %
  12.02 %
  2.25 %
  2.26 %
Home & Garden
  28574
  27697
  23915
  23822
  4033
  3292
  626
  583
  83.69 %
  86.01 %
  14.11 %
  11.89 %
  2.19 %
  2.10 %
Finance
  28422
  28365
  21980
  22404
  5621
  5085
  821
  876
  77.33 %
  78.98 %
  19.78 %
  17.93 %
  2.89 %
  3.09 %
Health
  28270
  28622
  22129
  22912
  5403
  4950
  738
  760
  78.28 %
  80.05 %
  19.11 %
  17.29 %
  2.61 %
  2.66 %
Pets
  28645
  27818
  23784
  23635
  4183
  3483
  678
  700
  83.03 %
  84.96 %
  14.60 %
  12.52 %
  2.37 %
  2.52 %
Sport & Fitness
  28315
  27852
  22529
  22781
  5007
  4308
  779
  763
  79.57 %
  81.79 %
  17.68 %
  15.47 %
  2.75 %
  2.74 %
Job & Career
  28793
  28417
  22681
  22897
  5270
  4628
  842
  892
  78.77 %
  80.58 %
  18.30 %
  16.29 %
  2.92 %
  3.14 %
Dating
  28030
  28453
  21271
  22051
  5945
  5536
  814
  866
  75.89 %
  77.50 %
  21.21 %
  19.46 %
  2.90 %
  3.04 %
Other
  28550
  28139
  23665
  23872
  4184
  3594
  701
  673
  82.89 %
  84.84 %
  14.65 %
  12.77 %
  2.46 %
  2.39 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37126
  36890
  28736
  29276
  7318
  6510
  1072
  1104
  77.40 %
  79.36 %
  19.71 %
  17.65 %
  2.89 %
  2.99 %
Outlook Mail
  36534
  36135
  28468
  28908
  7059
  6186
  1007
  1041
  77.92 %
  80.00 %
  19.32 %
  17.12 %
  2.76 %
  2.88 %
Yahoo Mail
  36215
  36612
  29243
  30157
  5998
  5455
  974
  1000
  80.75 %
  82.37 %
  16.56 %
  14.90 %
  2.69 %
  2.73 %
AOL Mail
  36775
  36799
  29593
  30294
  6190
  5484
  992
  1021
  80.47 %
  82.32 %
  16.83 %
  14.90 %
  2.70 %
  2.77 %
Mail.com
  36789
  36581
  30061
  30596
  5790
  5049
  938
  936
  81.71 %
  83.64 %
  15.74 %
  13.80 %
  2.55 %
  2.56 %
Yandex Mail
  36642
  36450
  29024
  29518
  6575
  5889
  1043
  1043
  79.21 %
  80.98 %
  17.94 %
  16.16 %
  2.85 %
  2.86 %
GMX Mail
  36343
  36728
  29589
  30503
  5926
  5347
  828
  878
  81.42 %
  83.05 %
  16.31 %
  14.56 %
  2.28 %
  2.39 %
Zoho Mail
  37176
  36771
  30677
  31102
  5636
  4771
  863
  898
  82.52 %
  84.58 %
  15.16 %
  12.97 %
  2.32 %
  2.44 %
ProtonMail
  36806
  36864
  30383
  31130
  5566
  4903
  857
  831
  82.55 %
  84.45 %
  15.12 %
  13.30 %
  2.33 %
  2.25 %
Custom Mail
  36335
  36524
  30477
  31249
  5047
  4430
  811
  845
  83.88 %
  85.56 %
  13.89 %
  12.13 %
  2.23 %
  2.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.