ActiveCampaign and GetResponse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
304.948
|
243.674
250.114
|
54.154
47.223
|
7.449
7.611
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
82.02 %
|
17.74 %
15.49 %
|
2.44 %
2.50 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23749
|
18816
20242
|
3292
2980
|
495
527
|
83.25 %
85.23 %
|
14.56 %
12.55 %
|
2.19 %
2.22 %
|
Elektronics |
23468
23605
|
18879
19500
|
4028
3544
|
561
561
|
80.45 %
82.61 %
|
17.16 %
15.01 %
|
2.39 %
2.38 %
|
Entertainment |
23095
22816
|
18373
18688
|
4144
3528
|
578
600
|
79.55 %
81.91 %
|
17.94 %
15.46 %
|
2.50 %
2.63 %
|
Cosmetics & Beauty |
23290
23756
|
18543
19432
|
4175
3747
|
572
577
|
79.62 %
81.80 %
|
17.93 %
15.77 %
|
2.46 %
2.43 %
|
Food & Drink |
23102
23407
|
19229
19951
|
3384
2949
|
489
507
|
83.24 %
85.24 %
|
14.65 %
12.60 %
|
2.12 %
2.17 %
|
Home & Garden |
23839
23013
|
19772
19686
|
3576
2861
|
491
466
|
82.94 %
85.54 %
|
15.00 %
12.43 %
|
2.06 %
2.02 %
|
Finance |
23790
23589
|
18156
18430
|
5001
4457
|
633
702
|
76.32 %
78.13 %
|
21.02 %
18.89 %
|
2.66 %
2.98 %
|
Health |
23503
23947
|
18117
18961
|
4807
4377
|
579
609
|
77.08 %
79.18 %
|
20.45 %
18.28 %
|
2.46 %
2.54 %
|
Pets |
23756
23056
|
19543
19499
|
3673
2998
|
540
559
|
82.27 %
84.57 %
|
15.46 %
13.00 %
|
2.27 %
2.42 %
|
Sport & Fitness |
23623
23162
|
18577
18826
|
4430
3741
|
616
595
|
78.64 %
81.28 %
|
18.75 %
16.15 %
|
2.61 %
2.57 %
|
Job & Career |
24046
23726
|
18735
19016
|
4635
4010
|
676
700
|
77.91 %
80.15 %
|
19.28 %
16.90 %
|
2.81 %
2.95 %
|
Dating |
23352
23829
|
17381
18216
|
5322
4927
|
649
686
|
74.43 %
76.44 %
|
22.79 %
20.68 %
|
2.78 %
2.88 %
|
Other |
23810
23293
|
19553
19667
|
3687
3104
|
570
522
|
82.12 %
84.43 %
|
15.49 %
13.33 %
|
2.39 %
2.24 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
30662
|
23409
24106
|
6474
5712
|
837
844
|
76.20 %
78.62 %
|
21.07 %
18.63 %
|
2.72 %
2.75 %
|
Outlook Mail |
30628
29958
|
23534
23749
|
6288
5396
|
806
813
|
76.84 %
79.27 %
|
20.53 %
18.01 %
|
2.63 %
2.71 %
|
Yahoo Mail |
30018
30498
|
24013
24963
|
5253
4730
|
752
805
|
80.00 %
81.85 %
|
17.50 %
15.51 %
|
2.51 %
2.64 %
|
AOL Mail |
30533
30764
|
24314
25182
|
5446
4771
|
773
811
|
79.63 %
81.86 %
|
17.84 %
15.51 %
|
2.53 %
2.64 %
|
Mail.com |
30551
30381
|
24727
25263
|
5098
4372
|
726
746
|
80.94 %
83.15 %
|
16.69 %
14.39 %
|
2.38 %
2.46 %
|
Yandex Mail |
30515
30430
|
23905
24492
|
5778
5114
|
832
824
|
78.34 %
80.49 %
|
18.93 %
16.81 %
|
2.73 %
2.71 %
|
GMX Mail |
30398
30645
|
24385
25199
|
5327
4750
|
686
696
|
80.22 %
82.23 %
|
17.52 %
15.50 %
|
2.26 %
2.27 %
|
Zoho Mail |
31112
30453
|
25387
25551
|
5029
4164
|
696
738
|
81.60 %
83.90 %
|
16.16 %
13.67 %
|
2.24 %
2.42 %
|
ProtonMail |
30518
30797
|
24856
25788
|
4984
4348
|
678
661
|
81.45 %
83.74 %
|
16.33 %
14.12 %
|
2.22 %
2.15 %
|
Custom Mail |
30284
30360
|
25144
25821
|
4477
3866
|
663
673
|
83.03 %
85.05 %
|
14.78 %
12.73 %
|
2.19 %
2.22 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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