ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.872	319.752 326.424	64.147 57.032	10.204 10.416

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 82.88 %	16.28 % 14.48 %	2.59 % 2.64 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30459	24901 26167	3938 3593	669 699	84.39 % 85.91 %	13.35 % 11.80 %	2.27 % 2.29 %
Elektronics	30381 30623	24887 25593	4748 4254	746 776	81.92 % 83.57 %	15.63 % 13.89 %	2.46 % 2.53 %
Entertainment	29742 29611	24076 24492	4891 4285	775 834	80.95 % 82.71 %	16.44 % 14.47 %	2.61 % 2.82 %
Cosmetics & Beauty	30189 30718	24439 25401	4948 4527	802 790	80.95 % 82.69 %	16.39 % 14.74 %	2.66 % 2.57 %
Food & Drink	29819 30209	25135 25968	4005 3570	679 671	84.29 % 85.96 %	13.43 % 11.82 %	2.28 % 2.22 %
Home & Garden	30768 29789	25855 25667	4239 3476	674 646	84.03 % 86.16 %	13.78 % 11.67 %	2.19 % 2.17 %
Finance	30542 30495	23759 24196	5900 5358	883 941	77.79 % 79.34 %	19.32 % 17.57 %	2.89 % 3.09 %
Health	30333 30759	23866 24714	5654 5207	813 838	78.68 % 80.35 %	18.64 % 16.93 %	2.68 % 2.72 %
Pets	30703 29978	25585 25518	4385 3699	733 761	83.33 % 85.12 %	14.28 % 12.34 %	2.39 % 2.54 %
Sport & Fitness	30329 29944	24230 24562	5251 4552	848 830	79.89 % 82.03 %	17.31 % 15.20 %	2.80 % 2.77 %
Job & Career	30922 30494	24449 24622	5551 4902	922 970	79.07 % 80.74 %	17.95 % 16.08 %	2.98 % 3.18 %
Dating	30160 30573	23029 23834	6231 5810	900 929	76.36 % 77.96 %	20.66 % 19.00 %	2.98 % 3.04 %
Other	30707 30220	25541 25690	4406 3799	760 731	83.18 % 85.01 %	14.35 % 12.57 %	2.48 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 39662	31034 31610	7675 6864	1177 1188	77.81 % 79.70 %	19.24 % 17.31 %	2.95 % 3.00 %
Outlook Mail	39257 38896	30769 31230	7408 6532	1080 1134	78.38 % 80.29 %	18.87 % 16.79 %	2.75 % 2.92 %
Yahoo Mail	38991 39369	31611 32521	6323 5775	1057 1073	81.07 % 82.61 %	16.22 % 14.67 %	2.71 % 2.73 %
AOL Mail	39547 39520	31945 32606	6517 5805	1085 1109	80.78 % 82.51 %	16.48 % 14.69 %	2.74 % 2.81 %
Mail.com	39528 39359	32435 33003	6085 5344	1008 1012	82.06 % 83.85 %	15.39 % 13.58 %	2.55 % 2.57 %
Yandex Mail	39366 39239	31330 31839	6915 6245	1121 1155	79.59 % 81.14 %	17.57 % 15.92 %	2.85 % 2.94 %
GMX Mail	39010 39560	31926 32977	6192 5620	892 963	81.84 % 83.36 %	15.87 % 14.21 %	2.29 % 2.43 %
Zoho Mail	39910 39462	33058 33461	5910 5032	942 969	82.83 % 84.79 %	14.81 % 12.75 %	2.36 % 2.46 %
ProtonMail	39592 39519	32814 33478	5828 5143	950 898	82.88 % 84.71 %	14.72 % 13.01 %	2.40 % 2.27 %
Custom Mail	39016 39286	32830 33699	5294 4672	892 915	84.14 % 85.78 %	13.57 % 11.89 %	2.29 % 2.33 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.