ActiveCampaign and GetResponse Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
106.295
105.146
|
74.338
80.024
|
30.479
23.836
|
1.478
1.286
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
76.11 %
|
28.67 %
22.67 %
|
1.39 %
1.22 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
7558
8299
|
5636
6712
|
1814
1485
|
108
102
|
74.57 %
80.88 %
|
24.00 %
17.89 %
|
1.43 %
1.23 %
|
Elektronics |
7979
8032
|
5548
6100
|
2325
1842
|
106
90
|
69.53 %
75.95 %
|
29.14 %
22.93 %
|
1.33 %
1.12 %
|
Entertainment |
8045
7594
|
5587
5743
|
2353
1748
|
105
103
|
69.45 %
75.63 %
|
29.25 %
23.02 %
|
1.31 %
1.36 %
|
Cosmetics & Beauty |
8173
8435
|
5702
6378
|
2364
1957
|
107
100
|
69.77 %
75.61 %
|
28.92 %
23.20 %
|
1.31 %
1.19 %
|
Food & Drink |
7994
8237
|
5941
6648
|
1933
1492
|
120
97
|
74.32 %
80.71 %
|
24.18 %
18.11 %
|
1.50 %
1.18 %
|
Home & Garden |
8508
7851
|
6333
6352
|
2059
1399
|
116
100
|
74.44 %
80.91 %
|
24.20 %
17.82 %
|
1.36 %
1.27 %
|
Finance |
8294
8208
|
5379
5812
|
2806
2297
|
109
99
|
64.85 %
70.81 %
|
33.83 %
27.98 %
|
1.31 %
1.21 %
|
Health |
8270
8358
|
5360
5910
|
2798
2345
|
112
103
|
64.81 %
70.71 %
|
33.83 %
28.06 %
|
1.35 %
1.23 %
|
Pets |
8435
7910
|
6302
6396
|
2018
1409
|
115
105
|
74.71 %
80.86 %
|
23.92 %
17.81 %
|
1.36 %
1.33 %
|
Sport & Fitness |
8410
7962
|
5819
6051
|
2469
1816
|
122
95
|
69.19 %
76.00 %
|
29.36 %
22.81 %
|
1.45 %
1.19 %
|
Job & Career |
8426
8089
|
5873
6121
|
2435
1868
|
118
100
|
69.70 %
75.67 %
|
28.90 %
23.09 %
|
1.40 %
1.24 %
|
Dating |
7941
8224
|
4717
5405
|
3104
2722
|
120
97
|
59.40 %
65.72 %
|
39.09 %
33.10 %
|
1.51 %
1.18 %
|
Other |
8262
7947
|
6141
6396
|
2001
1456
|
120
95
|
74.33 %
80.48 %
|
24.22 %
18.32 %
|
1.45 %
1.20 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
10654
10366
|
6857
7306
|
3646
2936
|
151
124
|
64.36 %
70.48 %
|
34.22 %
28.32 %
|
1.42 %
1.20 %
|
Outlook Mail |
10690
10551
|
7027
7658
|
3511
2770
|
152
123
|
65.73 %
72.58 %
|
32.84 %
26.25 %
|
1.42 %
1.17 %
|
Yahoo Mail |
10414
10485
|
7431
8106
|
2832
2260
|
151
119
|
71.36 %
77.31 %
|
27.19 %
21.55 %
|
1.45 %
1.13 %
|
AOL Mail |
10715
10562
|
7617
8157
|
2952
2268
|
146
137
|
71.09 %
77.23 %
|
27.55 %
21.47 %
|
1.36 %
1.30 %
|
Mail.com |
10653
10517
|
7707
8230
|
2806
2156
|
140
131
|
72.35 %
78.25 %
|
26.34 %
20.50 %
|
1.31 %
1.25 %
|
Yandex Mail |
10624
10281
|
7377
7771
|
3100
2392
|
147
118
|
69.44 %
75.59 %
|
29.18 %
23.27 %
|
1.38 %
1.15 %
|
GMX Mail |
10495
10758
|
7182
7985
|
3168
2635
|
145
138
|
68.43 %
74.22 %
|
30.19 %
24.49 %
|
1.38 %
1.28 %
|
Zoho Mail |
10979
10277
|
7925
8072
|
2902
2073
|
152
132
|
72.18 %
78.54 %
|
26.43 %
20.17 %
|
1.38 %
1.28 %
|
ProtonMail |
10861
10847
|
7642
8314
|
3062
2401
|
157
132
|
70.36 %
76.65 %
|
28.19 %
22.14 %
|
1.45 %
1.22 %
|
Custom Mail |
10210
10502
|
7573
8425
|
2500
1945
|
137
132
|
74.17 %
80.22 %
|
24.49 %
18.52 %
|
1.34 %
1.26 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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