ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
257.314 256.990	202.593 209.107	48.760 41.865	5.961 6.018

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.73 % 81.37 %	18.95 % 16.29 %	2.32 % 2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18955 20002	15599 16967	2943 2630	413 405	82.29 % 84.83 %	15.53 % 13.15 %	2.18 % 2.02 %
Elektronics	19651 19971	15580 16351	3631 3175	440 445	79.28 % 81.87 %	18.48 % 15.90 %	2.24 % 2.23 %
Entertainment	19439 19124	15251 15542	3729 3114	459 468	78.46 % 81.27 %	19.18 % 16.28 %	2.36 % 2.45 %
Cosmetics & Beauty	19649 20055	15428 16260	3760 3328	461 467	78.52 % 81.08 %	19.14 % 16.59 %	2.35 % 2.33 %
Food & Drink	19386 19744	15953 16736	3044 2610	389 398	82.29 % 84.76 %	15.70 % 13.22 %	2.01 % 2.02 %
Home & Garden	20216 19346	16576 16437	3241 2525	399 384	81.99 % 84.96 %	16.03 % 13.05 %	1.97 % 1.98 %
Finance	19993 19991	14983 15451	4498 3982	512 558	74.94 % 77.29 %	22.50 % 19.92 %	2.56 % 2.79 %
Health	19911 20265	15097 15848	4362 3920	452 497	75.82 % 78.20 %	21.91 % 19.34 %	2.27 % 2.45 %
Pets	19972 19370	16271 16299	3283 2624	418 447	81.47 % 84.15 %	16.44 % 13.55 %	2.09 % 2.31 %
Sport & Fitness	19997 19440	15502 15688	3987 3283	508 469	77.52 % 80.70 %	19.94 % 16.89 %	2.54 % 2.41 %
Job & Career	20408 20018	15719 15950	4153 3523	536 545	77.02 % 79.68 %	20.35 % 17.60 %	2.63 % 2.72 %
Dating	19657 20076	14323 15134	4824 4432	510 510	72.86 % 75.38 %	24.54 % 22.08 %	2.59 % 2.54 %
Other	20080 19588	16311 16444	3305 2719	464 425	81.23 % 83.95 %	16.46 % 13.88 %	2.31 % 2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25883 25826	19373 20071	5838 5088	672 667	74.85 % 77.72 %	22.56 % 19.70 %	2.60 % 2.58 %
Outlook Mail	25889 25292	19574 19860	5672 4796	643 636	75.61 % 78.52 %	21.91 % 18.96 %	2.48 % 2.51 %
Yahoo Mail	25239 25781	19970 20971	4681 4173	588 637	79.12 % 81.34 %	18.55 % 16.19 %	2.33 % 2.47 %
AOL Mail	25801 25935	20313 21111	4881 4187	607 637	78.73 % 81.40 %	18.92 % 16.14 %	2.35 % 2.46 %
Mail.com	25798 25542	20626 21098	4578 3853	594 591	79.95 % 82.60 %	17.75 % 15.08 %	2.30 % 2.31 %
Yandex Mail	25761 25436	19935 20323	5166 4458	660 655	77.38 % 79.90 %	20.05 % 17.53 %	2.56 % 2.58 %
GMX Mail	25583 25904	20180 21088	4842 4273	561 543	78.88 % 81.41 %	18.93 % 16.50 %	2.19 % 2.10 %
Zoho Mail	26173 25571	21083 21291	4532 3689	558 591	80.55 % 83.26 %	17.32 % 14.43 %	2.13 % 2.31 %
ProtonMail	25708 26022	20622 21583	4542 3916	544 523	80.22 % 82.94 %	17.67 % 15.05 %	2.12 % 2.01 %
Custom Mail	25479 25681	20917 21711	4028 3432	534 538	82.10 % 84.54 %	15.81 % 13.36 %	2.10 % 2.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.