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ActiveCampaign and GetResponse Email Deliverability Comparison

  ActiveCampaign
  GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  257.314
  256.990
  202.593
  209.107
  48.760
  41.865
  5.961
  6.018

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.73 %
  81.37 %
  18.95 %
  16.29 %
  2.32 %
  2.34 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18955
  20002
  15599
  16967
  2943
  2630
  413
  405
  82.29 %
  84.83 %
  15.53 %
  13.15 %
  2.18 %
  2.02 %
Elektronics
  19651
  19971
  15580
  16351
  3631
  3175
  440
  445
  79.28 %
  81.87 %
  18.48 %
  15.90 %
  2.24 %
  2.23 %
Entertainment
  19439
  19124
  15251
  15542
  3729
  3114
  459
  468
  78.46 %
  81.27 %
  19.18 %
  16.28 %
  2.36 %
  2.45 %
Cosmetics & Beauty
  19649
  20055
  15428
  16260
  3760
  3328
  461
  467
  78.52 %
  81.08 %
  19.14 %
  16.59 %
  2.35 %
  2.33 %
Food & Drink
  19386
  19744
  15953
  16736
  3044
  2610
  389
  398
  82.29 %
  84.76 %
  15.70 %
  13.22 %
  2.01 %
  2.02 %
Home & Garden
  20216
  19346
  16576
  16437
  3241
  2525
  399
  384
  81.99 %
  84.96 %
  16.03 %
  13.05 %
  1.97 %
  1.98 %
Finance
  19993
  19991
  14983
  15451
  4498
  3982
  512
  558
  74.94 %
  77.29 %
  22.50 %
  19.92 %
  2.56 %
  2.79 %
Health
  19911
  20265
  15097
  15848
  4362
  3920
  452
  497
  75.82 %
  78.20 %
  21.91 %
  19.34 %
  2.27 %
  2.45 %
Pets
  19972
  19370
  16271
  16299
  3283
  2624
  418
  447
  81.47 %
  84.15 %
  16.44 %
  13.55 %
  2.09 %
  2.31 %
Sport & Fitness
  19997
  19440
  15502
  15688
  3987
  3283
  508
  469
  77.52 %
  80.70 %
  19.94 %
  16.89 %
  2.54 %
  2.41 %
Job & Career
  20408
  20018
  15719
  15950
  4153
  3523
  536
  545
  77.02 %
  79.68 %
  20.35 %
  17.60 %
  2.63 %
  2.72 %
Dating
  19657
  20076
  14323
  15134
  4824
  4432
  510
  510
  72.86 %
  75.38 %
  24.54 %
  22.08 %
  2.59 %
  2.54 %
Other
  20080
  19588
  16311
  16444
  3305
  2719
  464
  425
  81.23 %
  83.95 %
  16.46 %
  13.88 %
  2.31 %
  2.17 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25883
  25826
  19373
  20071
  5838
  5088
  672
  667
  74.85 %
  77.72 %
  22.56 %
  19.70 %
  2.60 %
  2.58 %
Outlook Mail
  25889
  25292
  19574
  19860
  5672
  4796
  643
  636
  75.61 %
  78.52 %
  21.91 %
  18.96 %
  2.48 %
  2.51 %
Yahoo Mail
  25239
  25781
  19970
  20971
  4681
  4173
  588
  637
  79.12 %
  81.34 %
  18.55 %
  16.19 %
  2.33 %
  2.47 %
AOL Mail
  25801
  25935
  20313
  21111
  4881
  4187
  607
  637
  78.73 %
  81.40 %
  18.92 %
  16.14 %
  2.35 %
  2.46 %
Mail.com
  25798
  25542
  20626
  21098
  4578
  3853
  594
  591
  79.95 %
  82.60 %
  17.75 %
  15.08 %
  2.30 %
  2.31 %
Yandex Mail
  25761
  25436
  19935
  20323
  5166
  4458
  660
  655
  77.38 %
  79.90 %
  20.05 %
  17.53 %
  2.56 %
  2.58 %
GMX Mail
  25583
  25904
  20180
  21088
  4842
  4273
  561
  543
  78.88 %
  81.41 %
  18.93 %
  16.50 %
  2.19 %
  2.10 %
Zoho Mail
  26173
  25571
  21083
  21291
  4532
  3689
  558
  591
  80.55 %
  83.26 %
  17.32 %
  14.43 %
  2.13 %
  2.31 %
ProtonMail
  25708
  26022
  20622
  21583
  4542
  3916
  544
  523
  80.22 %
  82.94 %
  17.67 %
  15.05 %
  2.12 %
  2.01 %
Custom Mail
  25479
  25681
  20917
  21711
  4028
  3432
  534
  538
  82.10 %
  84.54 %
  15.81 %
  13.36 %
  2.10 %
  2.09 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.