ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.501	226.157 232.661	51.879 44.892	6.797 6.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 81.78 %	18.21 % 15.78 %	2.39 % 2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 22148	17423 18847	3148 2830	458 471	82.85 % 85.10 %	14.97 % 12.78 %	2.18 % 2.13 %
Elektronics	21822 22004	17457 18116	3858 3381	507 507	80.00 % 82.33 %	17.68 % 15.37 %	2.32 % 2.30 %
Entertainment	21535 21246	17034 17352	3970 3348	531 546	79.10 % 81.67 %	18.44 % 15.76 %	2.47 % 2.57 %
Cosmetics & Beauty	21727 22204	17200 18106	3997 3566	530 532	79.16 % 81.54 %	18.40 % 16.06 %	2.44 % 2.40 %
Food & Drink	21510 21863	17821 18600	3242 2802	447 461	82.85 % 85.08 %	15.07 % 12.82 %	2.08 % 2.11 %
Home & Garden	22289 21447	18411 18299	3431 2713	447 435	82.60 % 85.32 %	15.39 % 12.65 %	2.01 % 2.03 %
Finance	22217 22039	16839 17148	4792 4249	586 642	75.79 % 77.81 %	21.57 % 19.28 %	2.64 % 2.91 %
Health	21955 22326	16815 17590	4617 4172	523 564	76.59 % 78.79 %	21.03 % 18.69 %	2.38 % 2.53 %
Pets	22116 21521	18124 18164	3506 2839	486 518	81.95 % 84.40 %	15.85 % 13.19 %	2.20 % 2.41 %
Sport & Fitness	22032 21564	17234 17490	4235 3538	563 536	78.22 % 81.11 %	19.22 % 16.41 %	2.56 % 2.49 %
Job & Career	22474 22152	17441 17721	4427 3801	606 630	77.61 % 80.00 %	19.70 % 17.16 %	2.70 % 2.84 %
Dating	21859 22256	16143 16921	5122 4716	594 619	73.85 % 76.03 %	23.43 % 21.19 %	2.72 % 2.78 %
Other	22268 21731	18215 18307	3534 2937	519 487	81.80 % 84.24 %	15.87 % 13.52 %	2.33 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 28685	21683 22462	6204 5456	762 767	75.69 % 78.31 %	21.66 % 19.02 %	2.66 % 2.67 %
Outlook Mail	28601 27999	21837 22118	6026 5136	738 745	76.35 % 79.00 %	21.07 % 18.34 %	2.58 % 2.66 %
Yahoo Mail	27970 28515	22271 23293	5008 4489	691 733	79.62 % 81.69 %	17.90 % 15.74 %	2.47 % 2.57 %
AOL Mail	28577 28681	22653 23419	5216 4513	708 749	79.27 % 81.65 %	18.25 % 15.74 %	2.48 % 2.61 %
Mail.com	28490 28297	22952 23472	4875 4141	663 684	80.56 % 82.95 %	17.11 % 14.63 %	2.33 % 2.42 %
Yandex Mail	28497 28289	22218 22711	5524 4829	755 749	77.97 % 80.28 %	19.38 % 17.07 %	2.65 % 2.65 %
GMX Mail	28404 28640	22638 23461	5129 4543	637 636	79.70 % 81.92 %	18.06 % 15.86 %	2.24 % 2.22 %
Zoho Mail	29013 28344	23566 23720	4823 3955	624 669	81.23 % 83.69 %	16.62 % 13.95 %	2.15 % 2.36 %
ProtonMail	28453 28756	23044 23996	4798 4155	611 605	80.99 % 83.45 %	16.86 % 14.45 %	2.15 % 2.10 %
Custom Mail	28179 28295	23295 24009	4276 3675	608 611	82.67 % 84.85 %	15.17 % 12.99 %	2.16 % 2.16 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.