ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 380.045	307.926 314.590	62.633 55.471	9.799 9.984

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 82.78 %	16.47 % 14.60 %	2.58 % 2.63 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29363	23932 25216	3835 3484	644 663	84.23 % 85.88 %	13.50 % 11.87 %	2.27 % 2.26 %
Elektronics	29329 29554	23968 24660	4643 4147	718 747	81.72 % 83.44 %	15.83 % 14.03 %	2.45 % 2.53 %
Entertainment	28752 28569	23221 23607	4783 4166	748 796	80.76 % 82.63 %	16.64 % 14.58 %	2.60 % 2.79 %
Cosmetics & Beauty	29113 29655	23515 24498	4827 4402	771 755	80.77 % 82.61 %	16.58 % 14.84 %	2.65 % 2.55 %
Food & Drink	28807 29170	24244 25038	3911 3475	652 657	84.16 % 85.83 %	13.58 % 11.91 %	2.26 % 2.25 %
Home & Garden	29644 28694	24865 24705	4134 3375	645 614	83.88 % 86.10 %	13.95 % 11.76 %	2.18 % 2.14 %
Finance	29436 29432	22825 23311	5757 5216	854 905	77.54 % 79.20 %	19.56 % 17.72 %	2.90 % 3.07 %
Health	29295 29701	22988 23824	5527 5074	780 803	78.47 % 80.21 %	18.87 % 17.08 %	2.66 % 2.70 %
Pets	29665 28892	24673 24582	4285 3587	707 723	83.17 % 85.08 %	14.44 % 12.42 %	2.38 % 2.50 %
Sport & Fitness	29346 28891	23400 23672	5134 4426	812 793	79.74 % 81.94 %	17.49 % 15.32 %	2.77 % 2.74 %
Job & Career	29857 29441	23560 23753	5415 4757	882 931	78.91 % 80.68 %	18.14 % 16.16 %	2.95 % 3.16 %
Dating	29100 29502	22156 22942	6091 5668	853 892	76.14 % 77.76 %	20.93 % 19.21 %	2.93 % 3.02 %
Other	29603 29181	24579 24782	4291 3694	733 705	83.03 % 84.93 %	14.50 % 12.66 %	2.48 % 2.42 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38238	29859 30419	7495 6676	1123 1143	77.60 % 79.55 %	19.48 % 17.46 %	2.92 % 2.99 %
Outlook Mail	37874 37494	29601 30062	7230 6352	1043 1080	78.16 % 80.18 %	19.09 % 16.94 %	2.75 % 2.88 %
Yahoo Mail	37635 37988	30453 31342	6166 5611	1016 1035	80.92 % 82.51 %	16.38 % 14.77 %	2.70 % 2.72 %
AOL Mail	38145 38121	30750 31427	6354 5633	1041 1061	80.61 % 82.44 %	16.66 % 14.78 %	2.73 % 2.78 %
Mail.com	38167 37956	31258 31785	5941 5193	968 978	81.90 % 83.74 %	15.57 % 13.68 %	2.54 % 2.58 %
Yandex Mail	37977 37808	30154 30662	6743 6056	1080 1090	79.40 % 81.10 %	17.76 % 16.02 %	2.84 % 2.88 %
GMX Mail	37673 38170	30748 31768	6059 5479	866 923	81.62 % 83.23 %	16.08 % 14.35 %	2.30 % 2.42 %
Zoho Mail	38533 38212	31847 32369	5779 4908	907 935	82.65 % 84.71 %	15.00 % 12.84 %	2.35 % 2.45 %
ProtonMail	38193 38164	31596 32287	5696 5015	901 862	82.73 % 84.60 %	14.91 % 13.14 %	2.36 % 2.26 %
Custom Mail	37684 37894	31660 32469	5170 4548	854 877	84.01 % 85.68 %	13.72 % 12.00 %	2.27 % 2.31 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.