ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 304.948	243.674 250.114	54.154 47.223	7.449 7.611

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 82.02 %	17.74 % 15.49 %	2.44 % 2.50 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23749	18816 20242	3292 2980	495 527	83.25 % 85.23 %	14.56 % 12.55 %	2.19 % 2.22 %
Elektronics	23468 23605	18879 19500	4028 3544	561 561	80.45 % 82.61 %	17.16 % 15.01 %	2.39 % 2.38 %
Entertainment	23095 22816	18373 18688	4144 3528	578 600	79.55 % 81.91 %	17.94 % 15.46 %	2.50 % 2.63 %
Cosmetics & Beauty	23290 23756	18543 19432	4175 3747	572 577	79.62 % 81.80 %	17.93 % 15.77 %	2.46 % 2.43 %
Food & Drink	23102 23407	19229 19951	3384 2949	489 507	83.24 % 85.24 %	14.65 % 12.60 %	2.12 % 2.17 %
Home & Garden	23839 23013	19772 19686	3576 2861	491 466	82.94 % 85.54 %	15.00 % 12.43 %	2.06 % 2.02 %
Finance	23790 23589	18156 18430	5001 4457	633 702	76.32 % 78.13 %	21.02 % 18.89 %	2.66 % 2.98 %
Health	23503 23947	18117 18961	4807 4377	579 609	77.08 % 79.18 %	20.45 % 18.28 %	2.46 % 2.54 %
Pets	23756 23056	19543 19499	3673 2998	540 559	82.27 % 84.57 %	15.46 % 13.00 %	2.27 % 2.42 %
Sport & Fitness	23623 23162	18577 18826	4430 3741	616 595	78.64 % 81.28 %	18.75 % 16.15 %	2.61 % 2.57 %
Job & Career	24046 23726	18735 19016	4635 4010	676 700	77.91 % 80.15 %	19.28 % 16.90 %	2.81 % 2.95 %
Dating	23352 23829	17381 18216	5322 4927	649 686	74.43 % 76.44 %	22.79 % 20.68 %	2.78 % 2.88 %
Other	23810 23293	19553 19667	3687 3104	570 522	82.12 % 84.43 %	15.49 % 13.33 %	2.39 % 2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 30662	23409 24106	6474 5712	837 844	76.20 % 78.62 %	21.07 % 18.63 %	2.72 % 2.75 %
Outlook Mail	30628 29958	23534 23749	6288 5396	806 813	76.84 % 79.27 %	20.53 % 18.01 %	2.63 % 2.71 %
Yahoo Mail	30018 30498	24013 24963	5253 4730	752 805	80.00 % 81.85 %	17.50 % 15.51 %	2.51 % 2.64 %
AOL Mail	30533 30764	24314 25182	5446 4771	773 811	79.63 % 81.86 %	17.84 % 15.51 %	2.53 % 2.64 %
Mail.com	30551 30381	24727 25263	5098 4372	726 746	80.94 % 83.15 %	16.69 % 14.39 %	2.38 % 2.46 %
Yandex Mail	30515 30430	23905 24492	5778 5114	832 824	78.34 % 80.49 %	18.93 % 16.81 %	2.73 % 2.71 %
GMX Mail	30398 30645	24385 25199	5327 4750	686 696	80.22 % 82.23 %	17.52 % 15.50 %	2.26 % 2.27 %
Zoho Mail	31112 30453	25387 25551	5029 4164	696 738	81.60 % 83.90 %	16.16 % 13.67 %	2.24 % 2.42 %
ProtonMail	30518 30797	24856 25788	4984 4348	678 661	81.45 % 83.74 %	16.33 % 14.12 %	2.22 % 2.15 %
Custom Mail	30284 30360	25144 25821	4477 3866	663 673	83.03 % 85.05 %	14.78 % 12.73 %	2.19 % 2.22 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.