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ActiveCampaign and GetResponse Email Deliverability Comparison

  ActiveCampaign
  GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  181.863
  137.981
  144.956
  40.595
  33.304
  3.743
  3.603

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  79.71 %
  22.27 %
  18.31 %
  2.05 %
  1.98 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  14258
  10639
  11927
  2441
  2085
  263
  246
  79.73 %
  83.65 %
  18.29 %
  14.62 %
  1.97 %
  1.73 %
Elektronics
  13924
  14150
  10595
  11311
  3061
  2560
  268
  279
  76.09 %
  79.94 %
  21.98 %
  18.09 %
  1.92 %
  1.97 %
Entertainment
  13741
  13415
  10353
  10684
  3102
  2465
  286
  266
  75.34 %
  79.64 %
  22.57 %
  18.37 %
  2.08 %
  1.98 %
Cosmetics & Beauty
  13789
  14269
  10392
  11302
  3116
  2673
  281
  294
  75.36 %
  79.21 %
  22.60 %
  18.73 %
  2.04 %
  2.06 %
Food & Drink
  13665
  14052
  10875
  11733
  2541
  2074
  249
  245
  79.58 %
  83.50 %
  18.59 %
  14.76 %
  1.82 %
  1.74 %
Home & Garden
  14452
  13516
  11468
  11325
  2724
  1969
  260
  222
  79.35 %
  83.79 %
  18.85 %
  14.57 %
  1.80 %
  1.64 %
Finance
  14146
  14249
  10105
  10716
  3744
  3199
  297
  334
  71.43 %
  75.21 %
  26.47 %
  22.45 %
  2.10 %
  2.34 %
Health
  14184
  14419
  10241
  10933
  3668
  3196
  275
  290
  72.20 %
  75.82 %
  25.86 %
  22.17 %
  1.94 %
  2.01 %
Pets
  14212
  13604
  11225
  11297
  2710
  2032
  277
  275
  78.98 %
  83.04 %
  19.07 %
  14.94 %
  1.95 %
  2.02 %
Sport & Fitness
  14237
  13771
  10610
  10903
  3305
  2579
  322
  289
  74.52 %
  79.17 %
  23.21 %
  18.73 %
  2.26 %
  2.10 %
Job & Career
  14523
  14219
  10771
  11165
  3395
  2742
  357
  312
  74.17 %
  78.52 %
  23.38 %
  19.28 %
  2.46 %
  2.19 %
Dating
  13798
  14182
  9425
  10251
  4056
  3627
  317
  304
  68.31 %
  72.28 %
  29.40 %
  25.57 %
  2.30 %
  2.14 %
Other
  14305
  13759
  11282
  11409
  2732
  2103
  291
  247
  78.87 %
  82.92 %
  19.10 %
  15.28 %
  2.03 %
  1.80 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18173
  13122
  13705
  4880
  4075
  393
  393
  71.33 %
  75.41 %
  26.53 %
  22.42 %
  2.14 %
  2.16 %
Outlook Mail
  18379
  17907
  13252
  13729
  4710
  3820
  417
  358
  72.10 %
  76.67 %
  25.63 %
  21.33 %
  2.27 %
  2.00 %
Yahoo Mail
  17741
  18106
  13571
  14512
  3802
  3232
  368
  362
  76.50 %
  80.15 %
  21.43 %
  17.85 %
  2.07 %
  2.00 %
AOL Mail
  18443
  18318
  14023
  14689
  4025
  3256
  395
  373
  76.03 %
  80.19 %
  21.82 %
  17.77 %
  2.14 %
  2.04 %
Mail.com
  18195
  18093
  14058
  14680
  3776
  3047
  361
  366
  77.26 %
  81.14 %
  20.75 %
  16.84 %
  1.98 %
  2.02 %
Yandex Mail
  18254
  17999
  13618
  14134
  4228
  3481
  408
  384
  74.60 %
  78.53 %
  23.16 %
  19.34 %
  2.24 %
  2.13 %
GMX Mail
  18052
  18412
  13582
  14561
  4124
  3513
  346
  338
  75.24 %
  79.08 %
  22.85 %
  19.08 %
  1.92 %
  1.84 %
Zoho Mail
  18575
  18098
  14413
  14803
  3802
  2931
  360
  364
  77.59 %
  81.79 %
  20.47 %
  16.20 %
  1.94 %
  2.01 %
ProtonMail
  18277
  18521
  14024
  14973
  3892
  3219
  361
  329
  76.73 %
  80.84 %
  21.29 %
  17.38 %
  1.98 %
  1.78 %
Custom Mail
  18008
  18236
  14318
  15170
  3356
  2730
  334
  336
  79.51 %
  83.19 %
  18.64 %
  14.97 %
  1.85 %
  1.84 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.