ActiveCampaign and GetResponse Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
339.271 338.887	272.639 279.145	58.087 51.028	8.545 8.714

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.36 % 82.37 %	17.12 % 15.06 %	2.52 % 2.57 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25213 26205	21099 22417	3546 3201	568 587	83.68 % 85.54 %	14.06 % 12.22 %	2.25 % 2.24 %
Elektronics	26153 26353	21202 21876	4322 3833	629 644	81.07 % 83.01 %	16.53 % 14.54 %	2.41 % 2.44 %
Entertainment	25599 25424	20513 20914	4432 3825	654 685	80.13 % 82.26 %	17.31 % 15.04 %	2.55 % 2.69 %
Cosmetics & Beauty	25959 26384	20800 21676	4482 4047	677 661	80.13 % 82.16 %	17.27 % 15.34 %	2.61 % 2.51 %
Food & Drink	25754 26059	21558 22284	3629 3193	567 582	83.71 % 85.51 %	14.09 % 12.25 %	2.20 % 2.23 %
Home & Garden	26437 25589	22037 21958	3836 3102	564 529	83.36 % 85.81 %	14.51 % 12.12 %	2.13 % 2.07 %
Finance	26388 26172	20291 20584	5354 4798	743 790	76.89 % 78.65 %	20.29 % 18.33 %	2.82 % 3.02 %
Health	26145 26546	20327 21166	5145 4693	673 687	77.75 % 79.73 %	19.68 % 17.68 %	2.57 % 2.59 %
Pets	26409 25690	21834 21775	3957 3273	618 642	82.68 % 84.76 %	14.98 % 12.74 %	2.34 % 2.50 %
Sport & Fitness	26203 25792	20748 21036	4755 4060	700 696	79.18 % 81.56 %	18.15 % 15.74 %	2.67 % 2.70 %
Job & Career	26661 26318	20905 21150	4989 4358	767 810	78.41 % 80.36 %	18.71 % 16.56 %	2.88 % 3.08 %
Dating	25947 26378	19532 20318	5673 5265	742 795	75.28 % 77.03 %	21.86 % 19.96 %	2.86 % 3.01 %
Other	26403 25977	21793 21991	3967 3380	643 606	82.54 % 84.66 %	15.02 % 13.01 %	2.44 % 2.33 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34289 34088	26379 26956	6946 6151	964 981	76.93 % 79.08 %	20.26 % 18.04 %	2.81 % 2.88 %
Outlook Mail	33882 33331	26235 26567	6724 5831	923 933	77.43 % 79.71 %	19.85 % 17.49 %	2.72 % 2.80 %
Yahoo Mail	33376 33965	26832 27896	5666 5144	878 925	80.39 % 82.13 %	16.98 % 15.15 %	2.63 % 2.72 %
AOL Mail	33958 34083	27206 27995	5864 5164	888 924	80.12 % 82.14 %	17.27 % 15.15 %	2.61 % 2.71 %
Mail.com	34027 33803	27691 28207	5496 4753	840 843	81.38 % 83.45 %	16.15 % 14.06 %	2.47 % 2.49 %
Yandex Mail	33953 33782	26761 27287	6230 5549	962 946	78.82 % 80.77 %	18.35 % 16.43 %	2.83 % 2.80 %
GMX Mail	33680 33953	27243 28074	5669 5081	768 798	80.89 % 82.68 %	16.83 % 14.96 %	2.28 % 2.35 %
Zoho Mail	34467 33905	28304 28569	5375 4502	788 834	82.12 % 84.26 %	15.59 % 13.28 %	2.29 % 2.46 %
ProtonMail	34000 34118	27902 28706	5314 4659	784 753	82.06 % 84.14 %	15.63 % 13.66 %	2.31 % 2.21 %
Custom Mail	33639 33859	28086 28888	4803 4194	750 777	83.49 % 85.32 %	14.28 % 12.39 %	2.23 % 2.29 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.