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ActiveCampaign and GetResponse Email Deliverability Comparison

  ActiveCampaign
  GetResponse

In this comparison, the deliverability of ActiveCampaign and GetResponse is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for GetResponse than for ActiveCampaign.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  284.501
  226.157
  232.661
  51.879
  44.892
  6.797
  6.948

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. GetResponse beats ActiveCampaign in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  81.78 %
  18.21 %
  15.78 %
  2.39 %
  2.44 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, GetResponse is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  22148
  17423
  18847
  3148
  2830
  458
  471
  82.85 %
  85.10 %
  14.97 %
  12.78 %
  2.18 %
  2.13 %
Elektronics
  21822
  22004
  17457
  18116
  3858
  3381
  507
  507
  80.00 %
  82.33 %
  17.68 %
  15.37 %
  2.32 %
  2.30 %
Entertainment
  21535
  21246
  17034
  17352
  3970
  3348
  531
  546
  79.10 %
  81.67 %
  18.44 %
  15.76 %
  2.47 %
  2.57 %
Cosmetics & Beauty
  21727
  22204
  17200
  18106
  3997
  3566
  530
  532
  79.16 %
  81.54 %
  18.40 %
  16.06 %
  2.44 %
  2.40 %
Food & Drink
  21510
  21863
  17821
  18600
  3242
  2802
  447
  461
  82.85 %
  85.08 %
  15.07 %
  12.82 %
  2.08 %
  2.11 %
Home & Garden
  22289
  21447
  18411
  18299
  3431
  2713
  447
  435
  82.60 %
  85.32 %
  15.39 %
  12.65 %
  2.01 %
  2.03 %
Finance
  22217
  22039
  16839
  17148
  4792
  4249
  586
  642
  75.79 %
  77.81 %
  21.57 %
  19.28 %
  2.64 %
  2.91 %
Health
  21955
  22326
  16815
  17590
  4617
  4172
  523
  564
  76.59 %
  78.79 %
  21.03 %
  18.69 %
  2.38 %
  2.53 %
Pets
  22116
  21521
  18124
  18164
  3506
  2839
  486
  518
  81.95 %
  84.40 %
  15.85 %
  13.19 %
  2.20 %
  2.41 %
Sport & Fitness
  22032
  21564
  17234
  17490
  4235
  3538
  563
  536
  78.22 %
  81.11 %
  19.22 %
  16.41 %
  2.56 %
  2.49 %
Job & Career
  22474
  22152
  17441
  17721
  4427
  3801
  606
  630
  77.61 %
  80.00 %
  19.70 %
  17.16 %
  2.70 %
  2.84 %
Dating
  21859
  22256
  16143
  16921
  5122
  4716
  594
  619
  73.85 %
  76.03 %
  23.43 %
  21.19 %
  2.72 %
  2.78 %
Other
  22268
  21731
  18215
  18307
  3534
  2937
  519
  487
  81.80 %
  84.24 %
  15.87 %
  13.52 %
  2.33 %
  2.24 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, GetResponse is better than ActiveCampaign.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  28685
  21683
  22462
  6204
  5456
  762
  767
  75.69 %
  78.31 %
  21.66 %
  19.02 %
  2.66 %
  2.67 %
Outlook Mail
  28601
  27999
  21837
  22118
  6026
  5136
  738
  745
  76.35 %
  79.00 %
  21.07 %
  18.34 %
  2.58 %
  2.66 %
Yahoo Mail
  27970
  28515
  22271
  23293
  5008
  4489
  691
  733
  79.62 %
  81.69 %
  17.90 %
  15.74 %
  2.47 %
  2.57 %
AOL Mail
  28577
  28681
  22653
  23419
  5216
  4513
  708
  749
  79.27 %
  81.65 %
  18.25 %
  15.74 %
  2.48 %
  2.61 %
Mail.com
  28490
  28297
  22952
  23472
  4875
  4141
  663
  684
  80.56 %
  82.95 %
  17.11 %
  14.63 %
  2.33 %
  2.42 %
Yandex Mail
  28497
  28289
  22218
  22711
  5524
  4829
  755
  749
  77.97 %
  80.28 %
  19.38 %
  17.07 %
  2.65 %
  2.65 %
GMX Mail
  28404
  28640
  22638
  23461
  5129
  4543
  637
  636
  79.70 %
  81.92 %
  18.06 %
  15.86 %
  2.24 %
  2.22 %
Zoho Mail
  29013
  28344
  23566
  23720
  4823
  3955
  624
  669
  81.23 %
  83.69 %
  16.62 %
  13.95 %
  2.15 %
  2.36 %
ProtonMail
  28453
  28756
  23044
  23996
  4798
  4155
  611
  605
  80.99 %
  83.45 %
  16.86 %
  14.45 %
  2.15 %
  2.10 %
Custom Mail
  28179
  28295
  23295
  24009
  4276
  3675
  608
  611
  82.67 %
  84.85 %
  15.17 %
  12.99 %
  2.16 %
  2.16 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.