ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 40.838	307.926 28.449	62.633 11.943	9.799 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 69.66 %	16.47 % 29.24 %	2.58 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 3108	23932 2310	3835 763	644 35	84.23 % 74.32 %	13.50 % 24.55 %	2.27 % 1.13 %
Elektronics	29329 3168	23968 2203	4643 930	718 35	81.72 % 69.54 %	15.83 % 29.36 %	2.45 % 1.10 %
Entertainment	28752 3097	23221 2149	4783 920	748 28	80.76 % 69.39 %	16.64 % 29.71 %	2.60 % 0.90 %
Cosmetics & Beauty	29113 3104	23515 2138	4827 928	771 38	80.77 % 68.88 %	16.58 % 29.90 %	2.65 % 1.22 %
Food & Drink	28807 2988	24244 2221	3911 729	652 38	84.16 % 74.33 %	13.58 % 24.40 %	2.26 % 1.27 %
Home & Garden	29644 3198	24865 2374	4134 790	645 34	83.88 % 74.23 %	13.95 % 24.70 %	2.18 % 1.06 %
Finance	29436 3213	22825 2065	5757 1111	854 37	77.54 % 64.27 %	19.56 % 34.58 %	2.90 % 1.15 %
Health	29295 3194	22988 2052	5527 1109	780 33	78.47 % 64.25 %	18.87 % 34.72 %	2.66 % 1.03 %
Pets	29665 3075	24673 2277	4285 768	707 30	83.17 % 74.05 %	14.44 % 24.98 %	2.38 % 0.98 %
Sport & Fitness	29346 3244	23400 2247	5134 961	812 36	79.74 % 69.27 %	17.49 % 29.62 %	2.77 % 1.11 %
Job & Career	29857 3038	23560 2106	5415 898	882 34	78.91 % 69.32 %	18.14 % 29.56 %	2.95 % 1.12 %
Dating	29100 3120	22156 1854	6091 1226	853 40	76.14 % 59.42 %	20.93 % 39.29 %	2.93 % 1.28 %
Other	29603 3291	24579 2453	4291 810	733 28	83.03 % 74.54 %	14.50 % 24.61 %	2.48 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 3918	29859 2512	7495 1366	1123 40	77.60 % 64.11 %	19.48 % 34.86 %	2.92 % 1.02 %
Outlook Mail	37874 4078	29601 2660	7230 1375	1043 43	78.16 % 65.23 %	19.09 % 33.72 %	2.75 % 1.05 %
Yahoo Mail	37635 4200	30453 2966	6166 1187	1016 47	80.92 % 70.62 %	16.38 % 28.26 %	2.70 % 1.12 %
AOL Mail	38145 4366	30750 3106	6354 1213	1041 47	80.61 % 71.14 %	16.66 % 27.78 %	2.73 % 1.08 %
Mail.com	38167 4218	31258 3033	5941 1137	968 48	81.90 % 71.91 %	15.57 % 26.96 %	2.54 % 1.14 %
Yandex Mail	37977 4051	30154 2782	6743 1223	1080 46	79.40 % 68.67 %	17.76 % 30.19 %	2.84 % 1.14 %
GMX Mail	37673 4002	30748 2712	6059 1243	866 47	81.62 % 67.77 %	16.08 % 31.06 %	2.30 % 1.17 %
Zoho Mail	38533 3898	31847 2817	5779 1038	907 43	82.65 % 72.27 %	15.00 % 26.63 %	2.35 % 1.10 %
ProtonMail	38193 3953	31596 2797	5696 1112	901 44	82.73 % 70.76 %	14.91 % 28.13 %	2.36 % 1.11 %
Custom Mail	37684 4154	31660 3064	5170 1049	854 41	84.01 % 73.76 %	13.72 % 25.25 %	2.27 % 0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.