ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.295 106.755	74.338 73.230	30.479 32.267	1.478 1.258

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 68.60 %	28.67 % 30.23 %	1.39 % 1.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7558 8277	5636 6058	1814 2120	108 99	74.57 % 73.19 %	24.00 % 25.61 %	1.43 % 1.20 %
Elektronics	7979 8398	5548 5720	2325 2575	106 103	69.53 % 68.11 %	29.14 % 30.66 %	1.33 % 1.23 %
Entertainment	8045 8225	5587 5618	2353 2522	105 85	69.45 % 68.30 %	29.25 % 30.66 %	1.31 % 1.03 %
Cosmetics & Beauty	8173 8314	5702 5654	2364 2554	107 106	69.77 % 68.01 %	28.92 % 30.72 %	1.31 % 1.27 %
Food & Drink	7994 7771	5941 5697	1933 1979	120 95	74.32 % 73.31 %	24.18 % 25.47 %	1.50 % 1.22 %
Home & Garden	8508 8012	6333 5860	2059 2055	116 97	74.44 % 73.14 %	24.20 % 25.65 %	1.36 % 1.21 %
Finance	8294 8213	5379 5195	2806 2917	109 101	64.85 % 63.25 %	33.83 % 35.52 %	1.31 % 1.23 %
Health	8270 8167	5360 5186	2798 2889	112 92	64.81 % 63.50 %	33.83 % 35.37 %	1.35 % 1.13 %
Pets	8435 8338	6302 6094	2018 2151	115 93	74.71 % 73.09 %	23.92 % 25.80 %	1.36 % 1.12 %
Sport & Fitness	8410 8399	5819 5724	2469 2574	122 101	69.19 % 68.15 %	29.36 % 30.65 %	1.45 % 1.20 %
Job & Career	8426 8258	5873 5644	2435 2517	118 97	69.70 % 68.35 %	28.90 % 30.48 %	1.40 % 1.17 %
Dating	7941 8152	4717 4753	3104 3301	120 98	59.40 % 58.30 %	39.09 % 40.49 %	1.51 % 1.20 %
Other	8262 8231	6141 6027	2001 2113	120 91	74.33 % 73.22 %	24.22 % 25.67 %	1.45 % 1.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10654 10186	6857 6388	3646 3687	151 111	64.36 % 62.71 %	34.22 % 36.20 %	1.42 % 1.09 %
Outlook Mail	10690 10664	7027 6896	3511 3642	152 126	65.73 % 64.67 %	32.84 % 34.15 %	1.42 % 1.18 %
Yahoo Mail	10414 10937	7431 7616	2832 3183	151 138	71.36 % 69.64 %	27.19 % 29.10 %	1.45 % 1.26 %
AOL Mail	10715 11063	7617 7731	2952 3201	146 131	71.09 % 69.88 %	27.55 % 28.93 %	1.36 % 1.18 %
Mail.com	10653 10790	7707 7660	2806 3008	140 122	72.35 % 70.99 %	26.34 % 27.88 %	1.31 % 1.13 %
Yandex Mail	10624 10507	7377 7145	3100 3243	147 119	69.44 % 68.00 %	29.18 % 30.87 %	1.38 % 1.13 %
GMX Mail	10495 10492	7182 7002	3168 3364	145 126	68.43 % 66.74 %	30.19 % 32.06 %	1.38 % 1.20 %
Zoho Mail	10979 10534	7925 7473	2902 2936	152 125	72.18 % 70.94 %	26.43 % 27.87 %	1.38 % 1.19 %
ProtonMail	10861 10716	7642 7424	3062 3164	157 128	70.36 % 69.28 %	28.19 % 29.53 %	1.45 % 1.19 %
Custom Mail	10210 10866	7573 7895	2500 2839	137 132	74.17 % 72.66 %	24.49 % 26.13 %	1.34 % 1.21 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.