ActiveCampaign and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
40.838
|
302.146
28.449
|
61.850
11.943
|
9.566
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
69.66 %
|
16.56 %
29.24 %
|
2.56 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
3108
|
23493
2310
|
3787
763
|
627
35
|
84.18 %
74.32 %
|
13.57 %
24.55 %
|
2.25 %
1.13 %
|
Elektronics |
28790
3168
|
23503
2203
|
4587
930
|
700
35
|
81.64 %
69.54 %
|
15.93 %
29.36 %
|
2.43 %
1.10 %
|
Entertainment |
28205
3097
|
22754
2149
|
4720
920
|
731
28
|
80.67 %
69.39 %
|
16.73 %
29.71 %
|
2.59 %
0.90 %
|
Cosmetics & Beauty |
28594
3104
|
23071
2138
|
4768
928
|
755
38
|
80.68 %
68.88 %
|
16.67 %
29.90 %
|
2.64 %
1.22 %
|
Food & Drink |
28276
2988
|
23777
2221
|
3859
729
|
640
38
|
84.09 %
74.33 %
|
13.65 %
24.40 %
|
2.26 %
1.27 %
|
Home & Garden |
29146
3198
|
24428
2374
|
4086
790
|
632
34
|
83.81 %
74.23 %
|
14.02 %
24.70 %
|
2.17 %
1.06 %
|
Finance |
28924
3213
|
22402
2065
|
5687
1111
|
835
37
|
77.45 %
64.27 %
|
19.66 %
34.58 %
|
2.89 %
1.15 %
|
Health |
28751
3194
|
22534
2052
|
5460
1109
|
757
33
|
78.38 %
64.25 %
|
18.99 %
34.72 %
|
2.63 %
1.03 %
|
Pets |
29138
3075
|
24221
2277
|
4229
768
|
688
30
|
83.13 %
74.05 %
|
14.51 %
24.98 %
|
2.36 %
0.98 %
|
Sport & Fitness |
28819
3244
|
22960
2247
|
5066
961
|
793
36
|
79.67 %
69.27 %
|
17.58 %
29.62 %
|
2.75 %
1.11 %
|
Job & Career |
29306
3038
|
23111
2106
|
5340
898
|
855
34
|
78.86 %
69.32 %
|
18.22 %
29.56 %
|
2.92 %
1.12 %
|
Dating |
28577
3120
|
21722
1854
|
6019
1226
|
836
40
|
76.01 %
59.42 %
|
21.06 %
39.29 %
|
2.93 %
1.28 %
|
Other |
29129
3291
|
24170
2453
|
4242
810
|
717
28
|
82.98 %
74.54 %
|
14.56 %
24.61 %
|
2.46 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
3918
|
29304
2512
|
7404
1366
|
1089
40
|
77.53 %
64.11 %
|
19.59 %
34.86 %
|
2.88 %
1.02 %
|
Outlook Mail |
37259
4078
|
29081
2660
|
7151
1375
|
1027
43
|
78.05 %
65.23 %
|
19.19 %
33.72 %
|
2.76 %
1.05 %
|
Yahoo Mail |
36927
4200
|
29857
2966
|
6081
1187
|
989
47
|
80.85 %
70.62 %
|
16.47 %
28.26 %
|
2.68 %
1.12 %
|
AOL Mail |
37447
4366
|
30162
3106
|
6269
1213
|
1016
47
|
80.55 %
71.14 %
|
16.74 %
27.78 %
|
2.71 %
1.08 %
|
Mail.com |
37435
4218
|
30630
3033
|
5856
1137
|
949
48
|
81.82 %
71.91 %
|
15.64 %
26.96 %
|
2.54 %
1.14 %
|
Yandex Mail |
37317
4051
|
29600
2782
|
6657
1223
|
1060
46
|
79.32 %
68.67 %
|
17.84 %
30.19 %
|
2.84 %
1.14 %
|
GMX Mail |
36993
4002
|
30162
2712
|
5989
1243
|
842
47
|
81.53 %
67.77 %
|
16.19 %
31.06 %
|
2.28 %
1.17 %
|
Zoho Mail |
37823
3898
|
31240
2817
|
5702
1038
|
881
43
|
82.60 %
72.27 %
|
15.08 %
26.63 %
|
2.33 %
1.10 %
|
ProtonMail |
37521
3953
|
31012
2797
|
5631
1112
|
878
44
|
82.65 %
70.76 %
|
15.01 %
28.13 %
|
2.34 %
1.11 %
|
Custom Mail |
37043
4154
|
31098
3064
|
5110
1049
|
835
41
|
83.95 %
73.76 %
|
13.79 %
25.25 %
|
2.25 %
0.99 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison