ActiveCampaign and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
106.295
106.755
|
74.338
73.230
|
30.479
32.267
|
1.478
1.258
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.
Inbox Rate | Spam Rate | Lost Rate |
---|---|---|
69.94 %
68.60 %
|
28.67 %
30.23 %
|
1.39 %
1.18 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Clothing |
7558
8277
|
5636
6058
|
1814
2120
|
108
99
|
74.57 %
73.19 %
|
24.00 %
25.61 %
|
1.43 %
1.20 %
|
Elektronics |
7979
8398
|
5548
5720
|
2325
2575
|
106
103
|
69.53 %
68.11 %
|
29.14 %
30.66 %
|
1.33 %
1.23 %
|
Entertainment |
8045
8225
|
5587
5618
|
2353
2522
|
105
85
|
69.45 %
68.30 %
|
29.25 %
30.66 %
|
1.31 %
1.03 %
|
Cosmetics & Beauty |
8173
8314
|
5702
5654
|
2364
2554
|
107
106
|
69.77 %
68.01 %
|
28.92 %
30.72 %
|
1.31 %
1.27 %
|
Food & Drink |
7994
7771
|
5941
5697
|
1933
1979
|
120
95
|
74.32 %
73.31 %
|
24.18 %
25.47 %
|
1.50 %
1.22 %
|
Home & Garden |
8508
8012
|
6333
5860
|
2059
2055
|
116
97
|
74.44 %
73.14 %
|
24.20 %
25.65 %
|
1.36 %
1.21 %
|
Finance |
8294
8213
|
5379
5195
|
2806
2917
|
109
101
|
64.85 %
63.25 %
|
33.83 %
35.52 %
|
1.31 %
1.23 %
|
Health |
8270
8167
|
5360
5186
|
2798
2889
|
112
92
|
64.81 %
63.50 %
|
33.83 %
35.37 %
|
1.35 %
1.13 %
|
Pets |
8435
8338
|
6302
6094
|
2018
2151
|
115
93
|
74.71 %
73.09 %
|
23.92 %
25.80 %
|
1.36 %
1.12 %
|
Sport & Fitness |
8410
8399
|
5819
5724
|
2469
2574
|
122
101
|
69.19 %
68.15 %
|
29.36 %
30.65 %
|
1.45 %
1.20 %
|
Job & Career |
8426
8258
|
5873
5644
|
2435
2517
|
118
97
|
69.70 %
68.35 %
|
28.90 %
30.48 %
|
1.40 %
1.17 %
|
Dating |
7941
8152
|
4717
4753
|
3104
3301
|
120
98
|
59.40 %
58.30 %
|
39.09 %
40.49 %
|
1.51 %
1.20 %
|
Other |
8262
8231
|
6141
6027
|
2001
2113
|
120
91
|
74.33 %
73.22 %
|
24.22 %
25.67 %
|
1.45 %
1.11 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox Rate | Spam Rate | Lost Rate |
---|---|---|---|---|---|---|---|
Gmail |
10654
10186
|
6857
6388
|
3646
3687
|
151
111
|
64.36 %
62.71 %
|
34.22 %
36.20 %
|
1.42 %
1.09 %
|
Outlook Mail |
10690
10664
|
7027
6896
|
3511
3642
|
152
126
|
65.73 %
64.67 %
|
32.84 %
34.15 %
|
1.42 %
1.18 %
|
Yahoo Mail |
10414
10937
|
7431
7616
|
2832
3183
|
151
138
|
71.36 %
69.64 %
|
27.19 %
29.10 %
|
1.45 %
1.26 %
|
AOL Mail |
10715
11063
|
7617
7731
|
2952
3201
|
146
131
|
71.09 %
69.88 %
|
27.55 %
28.93 %
|
1.36 %
1.18 %
|
Mail.com |
10653
10790
|
7707
7660
|
2806
3008
|
140
122
|
72.35 %
70.99 %
|
26.34 %
27.88 %
|
1.31 %
1.13 %
|
Yandex Mail |
10624
10507
|
7377
7145
|
3100
3243
|
147
119
|
69.44 %
68.00 %
|
29.18 %
30.87 %
|
1.38 %
1.13 %
|
GMX Mail |
10495
10492
|
7182
7002
|
3168
3364
|
145
126
|
68.43 %
66.74 %
|
30.19 %
32.06 %
|
1.38 %
1.20 %
|
Zoho Mail |
10979
10534
|
7925
7473
|
2902
2936
|
152
125
|
72.18 %
70.94 %
|
26.43 %
27.87 %
|
1.38 %
1.19 %
|
ProtonMail |
10861
10716
|
7642
7424
|
3062
3164
|
157
128
|
70.36 %
69.28 %
|
28.19 %
29.53 %
|
1.45 %
1.19 %
|
Custom Mail |
10210
10866
|
7573
7895
|
2500
2839
|
137
132
|
74.17 %
72.66 %
|
24.49 %
26.13 %
|
1.34 %
1.21 %
|
Compare ActiveCampaign with other providers
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