Sign In
Language

ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  40.838
  137.981
  28.449
  40.595
  11.943
  3.743
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  69.66 %
  22.27 %
  29.24 %
  2.05 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  3108
  10639
  2310
  2441
  763
  263
  35
  79.73 %
  74.32 %
  18.29 %
  24.55 %
  1.97 %
  1.13 %
Elektronics
  13924
  3168
  10595
  2203
  3061
  930
  268
  35
  76.09 %
  69.54 %
  21.98 %
  29.36 %
  1.92 %
  1.10 %
Entertainment
  13741
  3097
  10353
  2149
  3102
  920
  286
  28
  75.34 %
  69.39 %
  22.57 %
  29.71 %
  2.08 %
  0.90 %
Cosmetics & Beauty
  13789
  3104
  10392
  2138
  3116
  928
  281
  38
  75.36 %
  68.88 %
  22.60 %
  29.90 %
  2.04 %
  1.22 %
Food & Drink
  13665
  2988
  10875
  2221
  2541
  729
  249
  38
  79.58 %
  74.33 %
  18.59 %
  24.40 %
  1.82 %
  1.27 %
Home & Garden
  14452
  3198
  11468
  2374
  2724
  790
  260
  34
  79.35 %
  74.23 %
  18.85 %
  24.70 %
  1.80 %
  1.06 %
Finance
  14146
  3213
  10105
  2065
  3744
  1111
  297
  37
  71.43 %
  64.27 %
  26.47 %
  34.58 %
  2.10 %
  1.15 %
Health
  14184
  3194
  10241
  2052
  3668
  1109
  275
  33
  72.20 %
  64.25 %
  25.86 %
  34.72 %
  1.94 %
  1.03 %
Pets
  14212
  3075
  11225
  2277
  2710
  768
  277
  30
  78.98 %
  74.05 %
  19.07 %
  24.98 %
  1.95 %
  0.98 %
Sport & Fitness
  14237
  3244
  10610
  2247
  3305
  961
  322
  36
  74.52 %
  69.27 %
  23.21 %
  29.62 %
  2.26 %
  1.11 %
Job & Career
  14523
  3038
  10771
  2106
  3395
  898
  357
  34
  74.17 %
  69.32 %
  23.38 %
  29.56 %
  2.46 %
  1.12 %
Dating
  13798
  3120
  9425
  1854
  4056
  1226
  317
  40
  68.31 %
  59.42 %
  29.40 %
  39.29 %
  2.30 %
  1.28 %
Other
  14305
  3291
  11282
  2453
  2732
  810
  291
  28
  78.87 %
  74.54 %
  19.10 %
  24.61 %
  2.03 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  3918
  13122
  2512
  4880
  1366
  393
  40
  71.33 %
  64.11 %
  26.53 %
  34.86 %
  2.14 %
  1.02 %
Outlook Mail
  18379
  4078
  13252
  2660
  4710
  1375
  417
  43
  72.10 %
  65.23 %
  25.63 %
  33.72 %
  2.27 %
  1.05 %
Yahoo Mail
  17741
  4200
  13571
  2966
  3802
  1187
  368
  47
  76.50 %
  70.62 %
  21.43 %
  28.26 %
  2.07 %
  1.12 %
AOL Mail
  18443
  4366
  14023
  3106
  4025
  1213
  395
  47
  76.03 %
  71.14 %
  21.82 %
  27.78 %
  2.14 %
  1.08 %
Mail.com
  18195
  4218
  14058
  3033
  3776
  1137
  361
  48
  77.26 %
  71.91 %
  20.75 %
  26.96 %
  1.98 %
  1.14 %
Yandex Mail
  18254
  4051
  13618
  2782
  4228
  1223
  408
  46
  74.60 %
  68.67 %
  23.16 %
  30.19 %
  2.24 %
  1.14 %
GMX Mail
  18052
  4002
  13582
  2712
  4124
  1243
  346
  47
  75.24 %
  67.77 %
  22.85 %
  31.06 %
  1.92 %
  1.17 %
Zoho Mail
  18575
  3898
  14413
  2817
  3802
  1038
  360
  43
  77.59 %
  72.27 %
  20.47 %
  26.63 %
  1.94 %
  1.10 %
ProtonMail
  18277
  3953
  14024
  2797
  3892
  1112
  361
  44
  76.73 %
  70.76 %
  21.29 %
  28.13 %
  1.98 %
  1.11 %
Custom Mail
  18008
  4154
  14318
  3064
  3356
  1049
  334
  41
  79.51 %
  73.76 %
  18.64 %
  25.25 %
  1.85 %
  0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.