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ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  277.936
  40.838
  220.219
  28.449
  51.110
  11.943
  6.607
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.23 %
  69.66 %
  18.39 %
  29.24 %
  2.38 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  20496
  3108
  16954
  2310
  3098
  763
  444
  35
  82.72 %
  74.32 %
  15.12 %
  24.55 %
  2.17 %
  1.13 %
Elektronics
  21289
  3168
  16995
  2203
  3803
  930
  491
  35
  79.83 %
  69.54 %
  17.86 %
  29.36 %
  2.31 %
  1.10 %
Entertainment
  21009
  3097
  16578
  2149
  3912
  920
  519
  28
  78.91 %
  69.39 %
  18.62 %
  29.71 %
  2.47 %
  0.90 %
Cosmetics & Beauty
  21198
  3104
  16752
  2138
  3938
  928
  508
  38
  79.03 %
  68.88 %
  18.58 %
  29.90 %
  2.40 %
  1.22 %
Food & Drink
  20973
  2988
  17344
  2221
  3192
  729
  437
  38
  82.70 %
  74.33 %
  15.22 %
  24.40 %
  2.08 %
  1.27 %
Home & Garden
  21772
  3198
  17948
  2374
  3385
  790
  439
  34
  82.44 %
  74.23 %
  15.55 %
  24.70 %
  2.02 %
  1.06 %
Finance
  21632
  3213
  16346
  2065
  4716
  1111
  570
  37
  75.56 %
  64.27 %
  21.80 %
  34.58 %
  2.63 %
  1.15 %
Health
  21418
  3194
  16363
  2052
  4550
  1109
  505
  33
  76.40 %
  64.25 %
  21.24 %
  34.72 %
  2.36 %
  1.03 %
Pets
  21614
  3075
  17689
  2277
  3454
  768
  471
  30
  81.84 %
  74.05 %
  15.98 %
  24.98 %
  2.18 %
  0.98 %
Sport & Fitness
  21502
  3244
  16779
  2247
  4170
  961
  553
  36
  78.03 %
  69.27 %
  19.39 %
  29.62 %
  2.57 %
  1.11 %
Job & Career
  21977
  3038
  17028
  2106
  4360
  898
  589
  34
  77.48 %
  69.32 %
  19.84 %
  29.56 %
  2.68 %
  1.12 %
Dating
  21336
  3120
  15709
  1854
  5054
  1226
  573
  40
  73.63 %
  59.42 %
  23.69 %
  39.29 %
  2.69 %
  1.28 %
Other
  21720
  3291
  17734
  2453
  3478
  810
  508
  28
  81.65 %
  74.54 %
  16.01 %
  24.61 %
  2.34 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  27929
  3918
  21081
  2512
  6112
  1366
  736
  40
  75.48 %
  64.11 %
  21.88 %
  34.86 %
  2.64 %
  1.02 %
Outlook Mail
  27915
  4078
  21259
  2660
  5939
  1375
  717
  43
  76.16 %
  65.23 %
  21.28 %
  33.72 %
  2.57 %
  1.05 %
Yahoo Mail
  27336
  4200
  21738
  2966
  4933
  1187
  665
  47
  79.52 %
  70.62 %
  18.05 %
  28.26 %
  2.43 %
  1.12 %
AOL Mail
  27851
  4366
  22037
  3106
  5131
  1213
  683
  47
  79.12 %
  71.14 %
  18.42 %
  27.78 %
  2.45 %
  1.08 %
Mail.com
  27856
  4218
  22404
  3033
  4804
  1137
  648
  48
  80.43 %
  71.91 %
  17.25 %
  26.96 %
  2.33 %
  1.14 %
Yandex Mail
  27796
  4051
  21628
  2782
  5432
  1223
  736
  46
  77.81 %
  68.67 %
  19.54 %
  30.19 %
  2.65 %
  1.14 %
GMX Mail
  27694
  4002
  22011
  2712
  5059
  1243
  624
  47
  79.48 %
  67.77 %
  18.27 %
  31.06 %
  2.25 %
  1.17 %
Zoho Mail
  28278
  3898
  22919
  2817
  4750
  1038
  609
  43
  81.05 %
  72.27 %
  16.80 %
  26.63 %
  2.15 %
  1.10 %
ProtonMail
  27780
  3953
  22446
  2797
  4736
  1112
  598
  44
  80.80 %
  70.76 %
  17.05 %
  28.13 %
  2.15 %
  1.11 %
Custom Mail
  27501
  4154
  22696
  3064
  4214
  1049
  591
  41
  82.53 %
  73.76 %
  15.32 %
  25.25 %
  2.15 %
  0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.