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ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  40.838
  173.208
  28.449
  45.198
  11.943
  5.013
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  69.66 %
  20.23 %
  29.24 %
  2.24 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  3108
  13319
  2310
  2729
  763
  355
  35
  81.20 %
  74.32 %
  16.64 %
  24.55 %
  2.16 %
  1.13 %
Elektronics
  17027
  3168
  13279
  2203
  3380
  930
  368
  35
  77.99 %
  69.54 %
  19.85 %
  29.36 %
  2.16 %
  1.10 %
Entertainment
  16836
  3097
  13008
  2149
  3451
  920
  377
  28
  77.26 %
  69.39 %
  20.50 %
  29.71 %
  2.24 %
  0.90 %
Cosmetics & Beauty
  16960
  3104
  13101
  2138
  3477
  928
  382
  38
  77.25 %
  68.88 %
  20.50 %
  29.90 %
  2.25 %
  1.22 %
Food & Drink
  16657
  2988
  13525
  2221
  2812
  729
  320
  38
  81.20 %
  74.33 %
  16.88 %
  24.40 %
  1.92 %
  1.27 %
Home & Garden
  17597
  3198
  14249
  2374
  3014
  790
  334
  34
  80.97 %
  74.23 %
  17.13 %
  24.70 %
  1.90 %
  1.06 %
Finance
  17386
  3213
  12784
  2065
  4170
  1111
  432
  37
  73.53 %
  64.27 %
  23.98 %
  34.58 %
  2.48 %
  1.15 %
Health
  17404
  3194
  12966
  2052
  4064
  1109
  374
  33
  74.50 %
  64.25 %
  23.35 %
  34.72 %
  2.15 %
  1.03 %
Pets
  17453
  3075
  14040
  2277
  3043
  768
  370
  30
  80.44 %
  74.05 %
  17.44 %
  24.98 %
  2.12 %
  0.98 %
Sport & Fitness
  17355
  3244
  13246
  2247
  3685
  961
  424
  36
  76.32 %
  69.27 %
  21.23 %
  29.62 %
  2.44 %
  1.11 %
Job & Career
  17735
  3038
  13457
  2106
  3819
  898
  459
  34
  75.88 %
  69.32 %
  21.53 %
  29.56 %
  2.59 %
  1.12 %
Dating
  17080
  3120
  12156
  1854
  4495
  1226
  429
  40
  71.17 %
  59.42 %
  26.32 %
  39.29 %
  2.51 %
  1.28 %
Other
  17526
  3291
  14078
  2453
  3059
  810
  389
  28
  80.33 %
  74.54 %
  17.45 %
  24.61 %
  2.22 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  3918
  16539
  2512
  5428
  1366
  551
  40
  73.45 %
  64.11 %
  24.11 %
  34.86 %
  2.45 %
  1.02 %
Outlook Mail
  22523
  4078
  16719
  2660
  5256
  1375
  548
  43
  74.23 %
  65.23 %
  23.34 %
  33.72 %
  2.43 %
  1.05 %
Yahoo Mail
  21870
  4200
  17068
  2966
  4299
  1187
  503
  47
  78.04 %
  70.62 %
  19.66 %
  28.26 %
  2.30 %
  1.12 %
AOL Mail
  22550
  4366
  17519
  3106
  4513
  1213
  518
  47
  77.69 %
  71.14 %
  20.01 %
  27.78 %
  2.30 %
  1.08 %
Mail.com
  22383
  4218
  17665
  3033
  4227
  1137
  491
  48
  78.92 %
  71.91 %
  18.88 %
  26.96 %
  2.19 %
  1.14 %
Yandex Mail
  22447
  4051
  17146
  2782
  4761
  1223
  540
  46
  76.38 %
  68.67 %
  21.21 %
  30.19 %
  2.41 %
  1.14 %
GMX Mail
  22078
  4002
  17089
  2712
  4521
  1243
  468
  47
  77.40 %
  67.77 %
  20.48 %
  31.06 %
  2.12 %
  1.17 %
Zoho Mail
  22624
  3898
  17952
  2817
  4197
  1038
  475
  43
  79.35 %
  72.27 %
  18.55 %
  26.63 %
  2.10 %
  1.10 %
ProtonMail
  22358
  3953
  17632
  2797
  4260
  1112
  466
  44
  78.86 %
  70.76 %
  19.05 %
  28.13 %
  2.08 %
  1.11 %
Custom Mail
  22068
  4154
  17879
  3064
  3736
  1049
  453
  41
  81.02 %
  73.76 %
  16.93 %
  25.25 %
  2.05 %
  0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.