ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 40.838	327.272 28.449	65.254 11.943	10.506 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 69.66 %	16.19 % 29.24 %	2.61 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 3108	25471 2310	4003 763	680 35	84.47 % 74.32 %	13.28 % 24.55 %	2.26 % 1.13 %
Elektronics	31068 3168	25463 2203	4831 930	774 35	81.96 % 69.54 %	15.55 % 29.36 %	2.49 % 1.10 %
Entertainment	30443 3097	24669 2149	4977 920	797 28	81.03 % 69.39 %	16.35 % 29.71 %	2.62 % 0.90 %
Cosmetics & Beauty	30878 3104	25019 2138	5032 928	827 38	81.03 % 68.88 %	16.30 % 29.90 %	2.68 % 1.22 %
Food & Drink	30554 2988	25764 2221	4083 729	707 38	84.32 % 74.33 %	13.36 % 24.40 %	2.31 % 1.27 %
Home & Garden	31512 3198	26501 2374	4319 790	692 34	84.10 % 74.23 %	13.71 % 24.70 %	2.20 % 1.06 %
Finance	31241 3213	24329 2065	6001 1111	911 37	77.88 % 64.27 %	19.21 % 34.58 %	2.92 % 1.15 %
Health	30981 3194	24395 2052	5743 1109	843 33	78.74 % 64.25 %	18.54 % 34.72 %	2.72 % 1.03 %
Pets	31342 3075	26133 2277	4456 768	753 30	83.38 % 74.05 %	14.22 % 24.98 %	2.40 % 0.98 %
Sport & Fitness	31096 3244	24871 2247	5353 961	872 36	79.98 % 69.27 %	17.21 % 29.62 %	2.80 % 1.11 %
Job & Career	31571 3038	24984 2106	5644 898	943 34	79.14 % 69.32 %	17.88 % 29.56 %	2.99 % 1.12 %
Dating	30780 3120	23532 1854	6325 1226	923 40	76.45 % 59.42 %	20.55 % 39.29 %	3.00 % 1.28 %
Other	31412 3291	26141 2453	4487 810	784 28	83.22 % 74.54 %	14.28 % 24.61 %	2.50 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 3918	31561 2512	7790 1366	1214 40	77.80 % 64.11 %	19.20 % 34.86 %	2.99 % 1.02 %
Outlook Mail	39929 4078	31326 2660	7496 1375	1107 43	78.45 % 65.23 %	18.77 % 33.72 %	2.77 % 1.05 %
Yahoo Mail	39663 4200	32166 2966	6410 1187	1087 47	81.10 % 70.62 %	16.16 % 28.26 %	2.74 % 1.12 %
AOL Mail	40277 4366	32556 3106	6615 1213	1106 47	80.83 % 71.14 %	16.42 % 27.78 %	2.75 % 1.08 %
Mail.com	40186 4218	32996 3033	6163 1137	1027 48	82.11 % 71.91 %	15.34 % 26.96 %	2.56 % 1.14 %
Yandex Mail	40043 4051	31889 2782	7011 1223	1143 46	79.64 % 68.67 %	17.51 % 30.19 %	2.85 % 1.14 %
GMX Mail	39748 4002	32563 2712	6275 1243	910 47	81.92 % 67.77 %	15.79 % 31.06 %	2.29 % 1.17 %
Zoho Mail	40599 3898	33651 2817	5985 1038	963 43	82.89 % 72.27 %	14.74 % 26.63 %	2.37 % 1.10 %
ProtonMail	40292 3953	33427 2797	5898 1112	967 44	82.96 % 70.76 %	14.64 % 28.13 %	2.40 % 1.11 %
Custom Mail	39652 4154	33384 3064	5360 1049	908 41	84.19 % 73.76 %	13.52 % 25.25 %	2.29 % 0.99 %
iCloud Mail	694	558	108	28	80.40 % %	15.56 % %	4.03 % %
Tuta	707	604	78	25	85.43 % %	11.03 % %	3.54 % %
Juno.com	677	591	65	21	87.30 % %	9.60 % %	3.10 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.