ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 40.838	319.752 28.449	64.147 11.943	10.204 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 69.66 %	16.28 % 29.24 %	2.59 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 3108	24901 2310	3938 763	669 35	84.39 % 74.32 %	13.35 % 24.55 %	2.27 % 1.13 %
Elektronics	30381 3168	24887 2203	4748 930	746 35	81.92 % 69.54 %	15.63 % 29.36 %	2.46 % 1.10 %
Entertainment	29742 3097	24076 2149	4891 920	775 28	80.95 % 69.39 %	16.44 % 29.71 %	2.61 % 0.90 %
Cosmetics & Beauty	30189 3104	24439 2138	4948 928	802 38	80.95 % 68.88 %	16.39 % 29.90 %	2.66 % 1.22 %
Food & Drink	29819 2988	25135 2221	4005 729	679 38	84.29 % 74.33 %	13.43 % 24.40 %	2.28 % 1.27 %
Home & Garden	30768 3198	25855 2374	4239 790	674 34	84.03 % 74.23 %	13.78 % 24.70 %	2.19 % 1.06 %
Finance	30542 3213	23759 2065	5900 1111	883 37	77.79 % 64.27 %	19.32 % 34.58 %	2.89 % 1.15 %
Health	30333 3194	23866 2052	5654 1109	813 33	78.68 % 64.25 %	18.64 % 34.72 %	2.68 % 1.03 %
Pets	30703 3075	25585 2277	4385 768	733 30	83.33 % 74.05 %	14.28 % 24.98 %	2.39 % 0.98 %
Sport & Fitness	30329 3244	24230 2247	5251 961	848 36	79.89 % 69.27 %	17.31 % 29.62 %	2.80 % 1.11 %
Job & Career	30922 3038	24449 2106	5551 898	922 34	79.07 % 69.32 %	17.95 % 29.56 %	2.98 % 1.12 %
Dating	30160 3120	23029 1854	6231 1226	900 40	76.36 % 59.42 %	20.66 % 39.29 %	2.98 % 1.28 %
Other	30707 3291	25541 2453	4406 810	760 28	83.18 % 74.54 %	14.35 % 24.61 %	2.48 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 3918	31034 2512	7675 1366	1177 40	77.81 % 64.11 %	19.24 % 34.86 %	2.95 % 1.02 %
Outlook Mail	39257 4078	30769 2660	7408 1375	1080 43	78.38 % 65.23 %	18.87 % 33.72 %	2.75 % 1.05 %
Yahoo Mail	38991 4200	31611 2966	6323 1187	1057 47	81.07 % 70.62 %	16.22 % 28.26 %	2.71 % 1.12 %
AOL Mail	39547 4366	31945 3106	6517 1213	1085 47	80.78 % 71.14 %	16.48 % 27.78 %	2.74 % 1.08 %
Mail.com	39528 4218	32435 3033	6085 1137	1008 48	82.06 % 71.91 %	15.39 % 26.96 %	2.55 % 1.14 %
Yandex Mail	39366 4051	31330 2782	6915 1223	1121 46	79.59 % 68.67 %	17.57 % 30.19 %	2.85 % 1.14 %
GMX Mail	39010 4002	31926 2712	6192 1243	892 47	81.84 % 67.77 %	15.87 % 31.06 %	2.29 % 1.17 %
Zoho Mail	39910 3898	33058 2817	5910 1038	942 43	82.83 % 72.27 %	14.81 % 26.63 %	2.36 % 1.10 %
ProtonMail	39592 3953	32814 2797	5828 1112	950 44	82.88 % 70.76 %	14.72 % 28.13 %	2.40 % 1.11 %
Custom Mail	39016 4154	32830 3064	5294 1049	892 41	84.14 % 73.76 %	13.57 % 25.25 %	2.29 % 0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.