ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 40.838	137.981 28.449	40.595 11.943	3.743 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 69.66 %	22.27 % 29.24 %	2.05 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 3108	10639 2310	2441 763	263 35	79.73 % 74.32 %	18.29 % 24.55 %	1.97 % 1.13 %
Elektronics	13924 3168	10595 2203	3061 930	268 35	76.09 % 69.54 %	21.98 % 29.36 %	1.92 % 1.10 %
Entertainment	13741 3097	10353 2149	3102 920	286 28	75.34 % 69.39 %	22.57 % 29.71 %	2.08 % 0.90 %
Cosmetics & Beauty	13789 3104	10392 2138	3116 928	281 38	75.36 % 68.88 %	22.60 % 29.90 %	2.04 % 1.22 %
Food & Drink	13665 2988	10875 2221	2541 729	249 38	79.58 % 74.33 %	18.59 % 24.40 %	1.82 % 1.27 %
Home & Garden	14452 3198	11468 2374	2724 790	260 34	79.35 % 74.23 %	18.85 % 24.70 %	1.80 % 1.06 %
Finance	14146 3213	10105 2065	3744 1111	297 37	71.43 % 64.27 %	26.47 % 34.58 %	2.10 % 1.15 %
Health	14184 3194	10241 2052	3668 1109	275 33	72.20 % 64.25 %	25.86 % 34.72 %	1.94 % 1.03 %
Pets	14212 3075	11225 2277	2710 768	277 30	78.98 % 74.05 %	19.07 % 24.98 %	1.95 % 0.98 %
Sport & Fitness	14237 3244	10610 2247	3305 961	322 36	74.52 % 69.27 %	23.21 % 29.62 %	2.26 % 1.11 %
Job & Career	14523 3038	10771 2106	3395 898	357 34	74.17 % 69.32 %	23.38 % 29.56 %	2.46 % 1.12 %
Dating	13798 3120	9425 1854	4056 1226	317 40	68.31 % 59.42 %	29.40 % 39.29 %	2.30 % 1.28 %
Other	14305 3291	11282 2453	2732 810	291 28	78.87 % 74.54 %	19.10 % 24.61 %	2.03 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 3918	13122 2512	4880 1366	393 40	71.33 % 64.11 %	26.53 % 34.86 %	2.14 % 1.02 %
Outlook Mail	18379 4078	13252 2660	4710 1375	417 43	72.10 % 65.23 %	25.63 % 33.72 %	2.27 % 1.05 %
Yahoo Mail	17741 4200	13571 2966	3802 1187	368 47	76.50 % 70.62 %	21.43 % 28.26 %	2.07 % 1.12 %
AOL Mail	18443 4366	14023 3106	4025 1213	395 47	76.03 % 71.14 %	21.82 % 27.78 %	2.14 % 1.08 %
Mail.com	18195 4218	14058 3033	3776 1137	361 48	77.26 % 71.91 %	20.75 % 26.96 %	1.98 % 1.14 %
Yandex Mail	18254 4051	13618 2782	4228 1223	408 46	74.60 % 68.67 %	23.16 % 30.19 %	2.24 % 1.14 %
GMX Mail	18052 4002	13582 2712	4124 1243	346 47	75.24 % 67.77 %	22.85 % 31.06 %	1.92 % 1.17 %
Zoho Mail	18575 3898	14413 2817	3802 1038	360 43	77.59 % 72.27 %	20.47 % 26.63 %	1.94 % 1.10 %
ProtonMail	18277 3953	14024 2797	3892 1112	361 44	76.73 % 70.76 %	21.29 % 28.13 %	1.98 % 1.11 %
Custom Mail	18008 4154	14318 3064	3356 1049	334 41	79.51 % 73.76 %	18.64 % 25.25 %	1.85 % 0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.