ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
277.936 40.838	220.219 28.449	51.110 11.943	6.607 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.23 % 69.66 %	18.39 % 29.24 %	2.38 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	20496 3108	16954 2310	3098 763	444 35	82.72 % 74.32 %	15.12 % 24.55 %	2.17 % 1.13 %
Elektronics	21289 3168	16995 2203	3803 930	491 35	79.83 % 69.54 %	17.86 % 29.36 %	2.31 % 1.10 %
Entertainment	21009 3097	16578 2149	3912 920	519 28	78.91 % 69.39 %	18.62 % 29.71 %	2.47 % 0.90 %
Cosmetics & Beauty	21198 3104	16752 2138	3938 928	508 38	79.03 % 68.88 %	18.58 % 29.90 %	2.40 % 1.22 %
Food & Drink	20973 2988	17344 2221	3192 729	437 38	82.70 % 74.33 %	15.22 % 24.40 %	2.08 % 1.27 %
Home & Garden	21772 3198	17948 2374	3385 790	439 34	82.44 % 74.23 %	15.55 % 24.70 %	2.02 % 1.06 %
Finance	21632 3213	16346 2065	4716 1111	570 37	75.56 % 64.27 %	21.80 % 34.58 %	2.63 % 1.15 %
Health	21418 3194	16363 2052	4550 1109	505 33	76.40 % 64.25 %	21.24 % 34.72 %	2.36 % 1.03 %
Pets	21614 3075	17689 2277	3454 768	471 30	81.84 % 74.05 %	15.98 % 24.98 %	2.18 % 0.98 %
Sport & Fitness	21502 3244	16779 2247	4170 961	553 36	78.03 % 69.27 %	19.39 % 29.62 %	2.57 % 1.11 %
Job & Career	21977 3038	17028 2106	4360 898	589 34	77.48 % 69.32 %	19.84 % 29.56 %	2.68 % 1.12 %
Dating	21336 3120	15709 1854	5054 1226	573 40	73.63 % 59.42 %	23.69 % 39.29 %	2.69 % 1.28 %
Other	21720 3291	17734 2453	3478 810	508 28	81.65 % 74.54 %	16.01 % 24.61 %	2.34 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	27929 3918	21081 2512	6112 1366	736 40	75.48 % 64.11 %	21.88 % 34.86 %	2.64 % 1.02 %
Outlook Mail	27915 4078	21259 2660	5939 1375	717 43	76.16 % 65.23 %	21.28 % 33.72 %	2.57 % 1.05 %
Yahoo Mail	27336 4200	21738 2966	4933 1187	665 47	79.52 % 70.62 %	18.05 % 28.26 %	2.43 % 1.12 %
AOL Mail	27851 4366	22037 3106	5131 1213	683 47	79.12 % 71.14 %	18.42 % 27.78 %	2.45 % 1.08 %
Mail.com	27856 4218	22404 3033	4804 1137	648 48	80.43 % 71.91 %	17.25 % 26.96 %	2.33 % 1.14 %
Yandex Mail	27796 4051	21628 2782	5432 1223	736 46	77.81 % 68.67 %	19.54 % 30.19 %	2.65 % 1.14 %
GMX Mail	27694 4002	22011 2712	5059 1243	624 47	79.48 % 67.77 %	18.27 % 31.06 %	2.25 % 1.17 %
Zoho Mail	28278 3898	22919 2817	4750 1038	609 43	81.05 % 72.27 %	16.80 % 26.63 %	2.15 % 1.10 %
ProtonMail	27780 3953	22446 2797	4736 1112	598 44	80.80 % 70.76 %	17.05 % 28.13 %	2.15 % 1.11 %
Custom Mail	27501 4154	22696 3064	4214 1049	591 41	82.53 % 73.76 %	15.32 % 25.25 %	2.15 % 0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.