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ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  366.741
  40.838
  296.251
  28.449
  61.105
  11.943
  9.385
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.78 %
  69.66 %
  16.66 %
  29.24 %
  2.56 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27405
  3108
  23045
  2310
  3743
  763
  617
  35
  84.09 %
  74.32 %
  13.66 %
  24.55 %
  2.25 %
  1.13 %
Elektronics
  28229
  3168
  23009
  2203
  4532
  930
  688
  35
  81.51 %
  69.54 %
  16.05 %
  29.36 %
  2.44 %
  1.10 %
Entertainment
  27686
  3097
  22309
  2149
  4662
  920
  715
  28
  80.58 %
  69.39 %
  16.84 %
  29.71 %
  2.58 %
  0.90 %
Cosmetics & Beauty
  28050
  3104
  22602
  2138
  4708
  928
  740
  38
  80.58 %
  68.88 %
  16.78 %
  29.90 %
  2.64 %
  1.22 %
Food & Drink
  27772
  2988
  23332
  2221
  3814
  729
  626
  38
  84.01 %
  74.33 %
  13.73 %
  24.40 %
  2.25 %
  1.27 %
Home & Garden
  28574
  3198
  23915
  2374
  4033
  790
  626
  34
  83.69 %
  74.23 %
  14.11 %
  24.70 %
  2.19 %
  1.06 %
Finance
  28422
  3213
  21980
  2065
  5621
  1111
  821
  37
  77.33 %
  64.27 %
  19.78 %
  34.58 %
  2.89 %
  1.15 %
Health
  28270
  3194
  22129
  2052
  5403
  1109
  738
  33
  78.28 %
  64.25 %
  19.11 %
  34.72 %
  2.61 %
  1.03 %
Pets
  28645
  3075
  23784
  2277
  4183
  768
  678
  30
  83.03 %
  74.05 %
  14.60 %
  24.98 %
  2.37 %
  0.98 %
Sport & Fitness
  28315
  3244
  22529
  2247
  5007
  961
  779
  36
  79.57 %
  69.27 %
  17.68 %
  29.62 %
  2.75 %
  1.11 %
Job & Career
  28793
  3038
  22681
  2106
  5270
  898
  842
  34
  78.77 %
  69.32 %
  18.30 %
  29.56 %
  2.92 %
  1.12 %
Dating
  28030
  3120
  21271
  1854
  5945
  1226
  814
  40
  75.89 %
  59.42 %
  21.21 %
  39.29 %
  2.90 %
  1.28 %
Other
  28550
  3291
  23665
  2453
  4184
  810
  701
  28
  82.89 %
  74.54 %
  14.65 %
  24.61 %
  2.46 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37126
  3918
  28736
  2512
  7318
  1366
  1072
  40
  77.40 %
  64.11 %
  19.71 %
  34.86 %
  2.89 %
  1.02 %
Outlook Mail
  36534
  4078
  28468
  2660
  7059
  1375
  1007
  43
  77.92 %
  65.23 %
  19.32 %
  33.72 %
  2.76 %
  1.05 %
Yahoo Mail
  36215
  4200
  29243
  2966
  5998
  1187
  974
  47
  80.75 %
  70.62 %
  16.56 %
  28.26 %
  2.69 %
  1.12 %
AOL Mail
  36775
  4366
  29593
  3106
  6190
  1213
  992
  47
  80.47 %
  71.14 %
  16.83 %
  27.78 %
  2.70 %
  1.08 %
Mail.com
  36789
  4218
  30061
  3033
  5790
  1137
  938
  48
  81.71 %
  71.91 %
  15.74 %
  26.96 %
  2.55 %
  1.14 %
Yandex Mail
  36642
  4051
  29024
  2782
  6575
  1223
  1043
  46
  79.21 %
  68.67 %
  17.94 %
  30.19 %
  2.85 %
  1.14 %
GMX Mail
  36343
  4002
  29589
  2712
  5926
  1243
  828
  47
  81.42 %
  67.77 %
  16.31 %
  31.06 %
  2.28 %
  1.17 %
Zoho Mail
  37176
  3898
  30677
  2817
  5636
  1038
  863
  43
  82.52 %
  72.27 %
  15.16 %
  26.63 %
  2.32 %
  1.10 %
ProtonMail
  36806
  3953
  30383
  2797
  5566
  1112
  857
  44
  82.55 %
  70.76 %
  15.12 %
  28.13 %
  2.33 %
  1.11 %
Custom Mail
  36335
  4154
  30477
  3064
  5047
  1049
  811
  41
  83.88 %
  73.76 %
  13.89 %
  25.25 %
  2.23 %
  0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.