ActiveCampaign and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
312.132
40.838
|
249.448
28.449
|
54.982
11.943
|
7.702
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.92 %
69.66 %
|
17.61 %
29.24 %
|
2.47 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
23180
3108
|
19311
2310
|
3353
763
|
516
35
|
83.31 %
74.32 %
|
14.47 %
24.55 %
|
2.23 %
1.13 %
|
Elektronics |
24042
3168
|
19367
2203
|
4096
930
|
579
35
|
80.55 %
69.54 %
|
17.04 %
29.36 %
|
2.41 %
1.10 %
|
Entertainment |
23592
3097
|
18791
2149
|
4203
920
|
598
28
|
79.65 %
69.39 %
|
17.82 %
29.71 %
|
2.53 %
0.90 %
|
Cosmetics & Beauty |
23801
3104
|
18972
2138
|
4235
928
|
594
38
|
79.71 %
68.88 %
|
17.79 %
29.90 %
|
2.50 %
1.22 %
|
Food & Drink |
23605
2988
|
19663
2221
|
3433
729
|
509
38
|
83.30 %
74.33 %
|
14.54 %
24.40 %
|
2.16 %
1.27 %
|
Home & Garden |
24370
3198
|
20225
2374
|
3633
790
|
512
34
|
82.99 %
74.23 %
|
14.91 %
24.70 %
|
2.10 %
1.06 %
|
Finance |
24337
3213
|
18597
2065
|
5078
1111
|
662
37
|
76.41 %
64.27 %
|
20.87 %
34.58 %
|
2.72 %
1.15 %
|
Health |
24021
3194
|
18548
2052
|
4873
1109
|
600
33
|
77.22 %
64.25 %
|
20.29 %
34.72 %
|
2.50 %
1.03 %
|
Pets |
24313
3075
|
20023
2277
|
3737
768
|
553
30
|
82.36 %
74.05 %
|
15.37 %
24.98 %
|
2.27 %
0.98 %
|
Sport & Fitness |
24157
3244
|
19025
2247
|
4500
961
|
632
36
|
78.76 %
69.27 %
|
18.63 %
29.62 %
|
2.62 %
1.11 %
|
Job & Career |
24551
3038
|
19150
2106
|
4705
898
|
696
34
|
78.00 %
69.32 %
|
19.16 %
29.56 %
|
2.83 %
1.12 %
|
Dating |
23835
3120
|
17783
1854
|
5389
1226
|
663
40
|
74.61 %
59.42 %
|
22.61 %
39.29 %
|
2.78 %
1.28 %
|
Other |
24328
3291
|
19993
2453
|
3747
810
|
588
28
|
82.18 %
74.54 %
|
15.40 %
24.61 %
|
2.42 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
31485
3918
|
24031
2512
|
6582
1366
|
872
40
|
76.33 %
64.11 %
|
20.91 %
34.86 %
|
2.77 %
1.02 %
|
Outlook Mail |
31286
4078
|
24077
2660
|
6377
1375
|
832
43
|
76.96 %
65.23 %
|
20.38 %
33.72 %
|
2.66 %
1.05 %
|
Yahoo Mail |
30634
4200
|
24518
2966
|
5335
1187
|
781
47
|
80.04 %
70.62 %
|
17.42 %
28.26 %
|
2.55 %
1.12 %
|
AOL Mail |
31257
4366
|
24915
3106
|
5539
1213
|
803
47
|
79.71 %
71.14 %
|
17.72 %
27.78 %
|
2.57 %
1.08 %
|
Mail.com |
31260
4218
|
25325
3033
|
5185
1137
|
750
48
|
81.01 %
71.91 %
|
16.59 %
26.96 %
|
2.40 %
1.14 %
|
Yandex Mail |
31201
4051
|
24478
2782
|
5869
1223
|
854
46
|
78.45 %
68.67 %
|
18.81 %
30.19 %
|
2.74 %
1.14 %
|
GMX Mail |
31052
4002
|
24947
2712
|
5397
1243
|
708
47
|
80.34 %
67.77 %
|
17.38 %
31.06 %
|
2.28 %
1.17 %
|
Zoho Mail |
31816
3898
|
25992
2817
|
5105
1038
|
719
43
|
81.69 %
72.27 %
|
16.05 %
26.63 %
|
2.26 %
1.10 %
|
ProtonMail |
31203
3953
|
25453
2797
|
5051
1112
|
699
44
|
81.57 %
70.76 %
|
16.19 %
28.13 %
|
2.24 %
1.11 %
|
Custom Mail |
30938
4154
|
25712
3064
|
4542
1049
|
684
41
|
83.11 %
73.76 %
|
14.68 %
25.25 %
|
2.21 %
0.99 %
|
Compare ActiveCampaign with other providers
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