ActiveCampaign and Newsletter2Go Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
277.936
40.838
|
220.219
28.449
|
51.110
11.943
|
6.607
446
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.23 %
69.66 %
|
18.39 %
29.24 %
|
2.38 %
1.09 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
20496
3108
|
16954
2310
|
3098
763
|
444
35
|
82.72 %
74.32 %
|
15.12 %
24.55 %
|
2.17 %
1.13 %
|
Elektronics |
21289
3168
|
16995
2203
|
3803
930
|
491
35
|
79.83 %
69.54 %
|
17.86 %
29.36 %
|
2.31 %
1.10 %
|
Entertainment |
21009
3097
|
16578
2149
|
3912
920
|
519
28
|
78.91 %
69.39 %
|
18.62 %
29.71 %
|
2.47 %
0.90 %
|
Cosmetics & Beauty |
21198
3104
|
16752
2138
|
3938
928
|
508
38
|
79.03 %
68.88 %
|
18.58 %
29.90 %
|
2.40 %
1.22 %
|
Food & Drink |
20973
2988
|
17344
2221
|
3192
729
|
437
38
|
82.70 %
74.33 %
|
15.22 %
24.40 %
|
2.08 %
1.27 %
|
Home & Garden |
21772
3198
|
17948
2374
|
3385
790
|
439
34
|
82.44 %
74.23 %
|
15.55 %
24.70 %
|
2.02 %
1.06 %
|
Finance |
21632
3213
|
16346
2065
|
4716
1111
|
570
37
|
75.56 %
64.27 %
|
21.80 %
34.58 %
|
2.63 %
1.15 %
|
Health |
21418
3194
|
16363
2052
|
4550
1109
|
505
33
|
76.40 %
64.25 %
|
21.24 %
34.72 %
|
2.36 %
1.03 %
|
Pets |
21614
3075
|
17689
2277
|
3454
768
|
471
30
|
81.84 %
74.05 %
|
15.98 %
24.98 %
|
2.18 %
0.98 %
|
Sport & Fitness |
21502
3244
|
16779
2247
|
4170
961
|
553
36
|
78.03 %
69.27 %
|
19.39 %
29.62 %
|
2.57 %
1.11 %
|
Job & Career |
21977
3038
|
17028
2106
|
4360
898
|
589
34
|
77.48 %
69.32 %
|
19.84 %
29.56 %
|
2.68 %
1.12 %
|
Dating |
21336
3120
|
15709
1854
|
5054
1226
|
573
40
|
73.63 %
59.42 %
|
23.69 %
39.29 %
|
2.69 %
1.28 %
|
Other |
21720
3291
|
17734
2453
|
3478
810
|
508
28
|
81.65 %
74.54 %
|
16.01 %
24.61 %
|
2.34 %
0.85 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
27929
3918
|
21081
2512
|
6112
1366
|
736
40
|
75.48 %
64.11 %
|
21.88 %
34.86 %
|
2.64 %
1.02 %
|
Outlook Mail |
27915
4078
|
21259
2660
|
5939
1375
|
717
43
|
76.16 %
65.23 %
|
21.28 %
33.72 %
|
2.57 %
1.05 %
|
Yahoo Mail |
27336
4200
|
21738
2966
|
4933
1187
|
665
47
|
79.52 %
70.62 %
|
18.05 %
28.26 %
|
2.43 %
1.12 %
|
AOL Mail |
27851
4366
|
22037
3106
|
5131
1213
|
683
47
|
79.12 %
71.14 %
|
18.42 %
27.78 %
|
2.45 %
1.08 %
|
Mail.com |
27856
4218
|
22404
3033
|
4804
1137
|
648
48
|
80.43 %
71.91 %
|
17.25 %
26.96 %
|
2.33 %
1.14 %
|
Yandex Mail |
27796
4051
|
21628
2782
|
5432
1223
|
736
46
|
77.81 %
68.67 %
|
19.54 %
30.19 %
|
2.65 %
1.14 %
|
GMX Mail |
27694
4002
|
22011
2712
|
5059
1243
|
624
47
|
79.48 %
67.77 %
|
18.27 %
31.06 %
|
2.25 %
1.17 %
|
Zoho Mail |
28278
3898
|
22919
2817
|
4750
1038
|
609
43
|
81.05 %
72.27 %
|
16.80 %
26.63 %
|
2.15 %
1.10 %
|
ProtonMail |
27780
3953
|
22446
2797
|
4736
1112
|
598
44
|
80.80 %
70.76 %
|
17.05 %
28.13 %
|
2.15 %
1.11 %
|
Custom Mail |
27501
4154
|
22696
3064
|
4214
1049
|
591
41
|
82.53 %
73.76 %
|
15.32 %
25.25 %
|
2.15 %
0.99 %
|
Compare ActiveCampaign with other providers
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