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ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  40.838
  196.678
  28.449
  48.036
  11.943
  5.775
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  69.66 %
  19.18 %
  29.24 %
  2.31 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  3108
  15144
  2310
  2900
  763
  401
  35
  82.10 %
  74.32 %
  15.72 %
  24.55 %
  2.17 %
  1.13 %
Elektronics
  19102
  3168
  15101
  2203
  3578
  930
  423
  35
  79.05 %
  69.54 %
  18.73 %
  29.36 %
  2.21 %
  1.10 %
Entertainment
  18900
  3097
  14793
  2149
  3671
  920
  436
  28
  78.27 %
  69.39 %
  19.42 %
  29.71 %
  2.31 %
  0.90 %
Cosmetics & Beauty
  19112
  3104
  14961
  2138
  3703
  928
  448
  38
  78.28 %
  68.88 %
  19.38 %
  29.90 %
  2.34 %
  1.22 %
Food & Drink
  18839
  2988
  15475
  2221
  2996
  729
  368
  38
  82.14 %
  74.33 %
  15.90 %
  24.40 %
  1.95 %
  1.27 %
Home & Garden
  19696
  3198
  16114
  2374
  3196
  790
  386
  34
  81.81 %
  74.23 %
  16.23 %
  24.70 %
  1.96 %
  1.06 %
Finance
  19457
  3213
  14528
  2065
  4430
  1111
  499
  37
  74.67 %
  64.27 %
  22.77 %
  34.58 %
  2.56 %
  1.15 %
Health
  19424
  3194
  14679
  2052
  4304
  1109
  441
  33
  75.57 %
  64.25 %
  22.16 %
  34.72 %
  2.27 %
  1.03 %
Pets
  19487
  3075
  15836
  2277
  3238
  768
  413
  30
  81.26 %
  74.05 %
  16.62 %
  24.98 %
  2.12 %
  0.98 %
Sport & Fitness
  19468
  3244
  15048
  2247
  3926
  961
  494
  36
  77.30 %
  69.27 %
  20.17 %
  29.62 %
  2.54 %
  1.11 %
Job & Career
  19858
  3038
  15258
  2106
  4083
  898
  517
  34
  76.84 %
  69.32 %
  20.56 %
  29.56 %
  2.60 %
  1.12 %
Dating
  19151
  3120
  13894
  1854
  4759
  1226
  498
  40
  72.55 %
  59.42 %
  24.85 %
  39.29 %
  2.60 %
  1.28 %
Other
  19550
  3291
  15847
  2453
  3252
  810
  451
  28
  81.06 %
  74.54 %
  16.63 %
  24.61 %
  2.31 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  3918
  18800
  2512
  5755
  1366
  651
  40
  74.59 %
  64.11 %
  22.83 %
  34.86 %
  2.58 %
  1.02 %
Outlook Mail
  25175
  4078
  18961
  2660
  5587
  1375
  627
  43
  75.32 %
  65.23 %
  22.19 %
  33.72 %
  2.49 %
  1.05 %
Yahoo Mail
  24532
  4200
  19362
  2966
  4602
  1187
  568
  47
  78.93 %
  70.62 %
  18.76 %
  28.26 %
  2.32 %
  1.12 %
AOL Mail
  25180
  4366
  19781
  3106
  4808
  1213
  591
  47
  78.56 %
  71.14 %
  19.09 %
  27.78 %
  2.35 %
  1.08 %
Mail.com
  25139
  4218
  20049
  3033
  4511
  1137
  579
  48
  79.75 %
  71.91 %
  17.94 %
  26.96 %
  2.30 %
  1.14 %
Yandex Mail
  25112
  4051
  19391
  2782
  5084
  1223
  637
  46
  77.22 %
  68.67 %
  20.25 %
  30.19 %
  2.54 %
  1.14 %
GMX Mail
  24934
  4002
  19610
  2712
  4781
  1243
  543
  47
  78.65 %
  67.77 %
  19.17 %
  31.06 %
  2.18 %
  1.17 %
Zoho Mail
  25409
  3898
  20414
  2817
  4457
  1038
  538
  43
  80.34 %
  72.27 %
  17.54 %
  26.63 %
  2.12 %
  1.10 %
ProtonMail
  25002
  3953
  19997
  2797
  4482
  1112
  523
  44
  79.98 %
  70.76 %
  17.93 %
  28.13 %
  2.09 %
  1.11 %
Custom Mail
  24800
  4154
  20313
  3064
  3969
  1049
  518
  41
  81.91 %
  73.76 %
  16.00 %
  25.25 %
  2.09 %
  0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.