ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
312.132 40.838	249.448 28.449	54.982 11.943	7.702 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.92 % 69.66 %	17.61 % 29.24 %	2.47 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	23180 3108	19311 2310	3353 763	516 35	83.31 % 74.32 %	14.47 % 24.55 %	2.23 % 1.13 %
Elektronics	24042 3168	19367 2203	4096 930	579 35	80.55 % 69.54 %	17.04 % 29.36 %	2.41 % 1.10 %
Entertainment	23592 3097	18791 2149	4203 920	598 28	79.65 % 69.39 %	17.82 % 29.71 %	2.53 % 0.90 %
Cosmetics & Beauty	23801 3104	18972 2138	4235 928	594 38	79.71 % 68.88 %	17.79 % 29.90 %	2.50 % 1.22 %
Food & Drink	23605 2988	19663 2221	3433 729	509 38	83.30 % 74.33 %	14.54 % 24.40 %	2.16 % 1.27 %
Home & Garden	24370 3198	20225 2374	3633 790	512 34	82.99 % 74.23 %	14.91 % 24.70 %	2.10 % 1.06 %
Finance	24337 3213	18597 2065	5078 1111	662 37	76.41 % 64.27 %	20.87 % 34.58 %	2.72 % 1.15 %
Health	24021 3194	18548 2052	4873 1109	600 33	77.22 % 64.25 %	20.29 % 34.72 %	2.50 % 1.03 %
Pets	24313 3075	20023 2277	3737 768	553 30	82.36 % 74.05 %	15.37 % 24.98 %	2.27 % 0.98 %
Sport & Fitness	24157 3244	19025 2247	4500 961	632 36	78.76 % 69.27 %	18.63 % 29.62 %	2.62 % 1.11 %
Job & Career	24551 3038	19150 2106	4705 898	696 34	78.00 % 69.32 %	19.16 % 29.56 %	2.83 % 1.12 %
Dating	23835 3120	17783 1854	5389 1226	663 40	74.61 % 59.42 %	22.61 % 39.29 %	2.78 % 1.28 %
Other	24328 3291	19993 2453	3747 810	588 28	82.18 % 74.54 %	15.40 % 24.61 %	2.42 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	31485 3918	24031 2512	6582 1366	872 40	76.33 % 64.11 %	20.91 % 34.86 %	2.77 % 1.02 %
Outlook Mail	31286 4078	24077 2660	6377 1375	832 43	76.96 % 65.23 %	20.38 % 33.72 %	2.66 % 1.05 %
Yahoo Mail	30634 4200	24518 2966	5335 1187	781 47	80.04 % 70.62 %	17.42 % 28.26 %	2.55 % 1.12 %
AOL Mail	31257 4366	24915 3106	5539 1213	803 47	79.71 % 71.14 %	17.72 % 27.78 %	2.57 % 1.08 %
Mail.com	31260 4218	25325 3033	5185 1137	750 48	81.01 % 71.91 %	16.59 % 26.96 %	2.40 % 1.14 %
Yandex Mail	31201 4051	24478 2782	5869 1223	854 46	78.45 % 68.67 %	18.81 % 30.19 %	2.74 % 1.14 %
GMX Mail	31052 4002	24947 2712	5397 1243	708 47	80.34 % 67.77 %	17.38 % 31.06 %	2.28 % 1.17 %
Zoho Mail	31816 3898	25992 2817	5105 1038	719 43	81.69 % 72.27 %	16.05 % 26.63 %	2.26 % 1.10 %
ProtonMail	31203 3953	25453 2797	5051 1112	699 44	81.57 % 70.76 %	16.19 % 28.13 %	2.24 % 1.11 %
Custom Mail	30938 4154	25712 3064	4542 1049	684 41	83.11 % 73.76 %	14.68 % 25.25 %	2.21 % 0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.