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ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  40.838
  302.146
  28.449
  61.850
  11.943
  9.566
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  69.66 %
  16.56 %
  29.24 %
  2.56 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  3108
  23493
  2310
  3787
  763
  627
  35
  84.18 %
  74.32 %
  13.57 %
  24.55 %
  2.25 %
  1.13 %
Elektronics
  28790
  3168
  23503
  2203
  4587
  930
  700
  35
  81.64 %
  69.54 %
  15.93 %
  29.36 %
  2.43 %
  1.10 %
Entertainment
  28205
  3097
  22754
  2149
  4720
  920
  731
  28
  80.67 %
  69.39 %
  16.73 %
  29.71 %
  2.59 %
  0.90 %
Cosmetics & Beauty
  28594
  3104
  23071
  2138
  4768
  928
  755
  38
  80.68 %
  68.88 %
  16.67 %
  29.90 %
  2.64 %
  1.22 %
Food & Drink
  28276
  2988
  23777
  2221
  3859
  729
  640
  38
  84.09 %
  74.33 %
  13.65 %
  24.40 %
  2.26 %
  1.27 %
Home & Garden
  29146
  3198
  24428
  2374
  4086
  790
  632
  34
  83.81 %
  74.23 %
  14.02 %
  24.70 %
  2.17 %
  1.06 %
Finance
  28924
  3213
  22402
  2065
  5687
  1111
  835
  37
  77.45 %
  64.27 %
  19.66 %
  34.58 %
  2.89 %
  1.15 %
Health
  28751
  3194
  22534
  2052
  5460
  1109
  757
  33
  78.38 %
  64.25 %
  18.99 %
  34.72 %
  2.63 %
  1.03 %
Pets
  29138
  3075
  24221
  2277
  4229
  768
  688
  30
  83.13 %
  74.05 %
  14.51 %
  24.98 %
  2.36 %
  0.98 %
Sport & Fitness
  28819
  3244
  22960
  2247
  5066
  961
  793
  36
  79.67 %
  69.27 %
  17.58 %
  29.62 %
  2.75 %
  1.11 %
Job & Career
  29306
  3038
  23111
  2106
  5340
  898
  855
  34
  78.86 %
  69.32 %
  18.22 %
  29.56 %
  2.92 %
  1.12 %
Dating
  28577
  3120
  21722
  1854
  6019
  1226
  836
  40
  76.01 %
  59.42 %
  21.06 %
  39.29 %
  2.93 %
  1.28 %
Other
  29129
  3291
  24170
  2453
  4242
  810
  717
  28
  82.98 %
  74.54 %
  14.56 %
  24.61 %
  2.46 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  3918
  29304
  2512
  7404
  1366
  1089
  40
  77.53 %
  64.11 %
  19.59 %
  34.86 %
  2.88 %
  1.02 %
Outlook Mail
  37259
  4078
  29081
  2660
  7151
  1375
  1027
  43
  78.05 %
  65.23 %
  19.19 %
  33.72 %
  2.76 %
  1.05 %
Yahoo Mail
  36927
  4200
  29857
  2966
  6081
  1187
  989
  47
  80.85 %
  70.62 %
  16.47 %
  28.26 %
  2.68 %
  1.12 %
AOL Mail
  37447
  4366
  30162
  3106
  6269
  1213
  1016
  47
  80.55 %
  71.14 %
  16.74 %
  27.78 %
  2.71 %
  1.08 %
Mail.com
  37435
  4218
  30630
  3033
  5856
  1137
  949
  48
  81.82 %
  71.91 %
  15.64 %
  26.96 %
  2.54 %
  1.14 %
Yandex Mail
  37317
  4051
  29600
  2782
  6657
  1223
  1060
  46
  79.32 %
  68.67 %
  17.84 %
  30.19 %
  2.84 %
  1.14 %
GMX Mail
  36993
  4002
  30162
  2712
  5989
  1243
  842
  47
  81.53 %
  67.77 %
  16.19 %
  31.06 %
  2.28 %
  1.17 %
Zoho Mail
  37823
  3898
  31240
  2817
  5702
  1038
  881
  43
  82.60 %
  72.27 %
  15.08 %
  26.63 %
  2.33 %
  1.10 %
ProtonMail
  37521
  3953
  31012
  2797
  5631
  1112
  878
  44
  82.65 %
  70.76 %
  15.01 %
  28.13 %
  2.34 %
  1.11 %
Custom Mail
  37043
  4154
  31098
  3064
  5110
  1049
  835
  41
  83.95 %
  73.76 %
  13.79 %
  25.25 %
  2.25 %
  0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.