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ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  312.132
  40.838
  249.448
  28.449
  54.982
  11.943
  7.702
  446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.92 %
  69.66 %
  17.61 %
  29.24 %
  2.47 %
  1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  23180
  3108
  19311
  2310
  3353
  763
  516
  35
  83.31 %
  74.32 %
  14.47 %
  24.55 %
  2.23 %
  1.13 %
Elektronics
  24042
  3168
  19367
  2203
  4096
  930
  579
  35
  80.55 %
  69.54 %
  17.04 %
  29.36 %
  2.41 %
  1.10 %
Entertainment
  23592
  3097
  18791
  2149
  4203
  920
  598
  28
  79.65 %
  69.39 %
  17.82 %
  29.71 %
  2.53 %
  0.90 %
Cosmetics & Beauty
  23801
  3104
  18972
  2138
  4235
  928
  594
  38
  79.71 %
  68.88 %
  17.79 %
  29.90 %
  2.50 %
  1.22 %
Food & Drink
  23605
  2988
  19663
  2221
  3433
  729
  509
  38
  83.30 %
  74.33 %
  14.54 %
  24.40 %
  2.16 %
  1.27 %
Home & Garden
  24370
  3198
  20225
  2374
  3633
  790
  512
  34
  82.99 %
  74.23 %
  14.91 %
  24.70 %
  2.10 %
  1.06 %
Finance
  24337
  3213
  18597
  2065
  5078
  1111
  662
  37
  76.41 %
  64.27 %
  20.87 %
  34.58 %
  2.72 %
  1.15 %
Health
  24021
  3194
  18548
  2052
  4873
  1109
  600
  33
  77.22 %
  64.25 %
  20.29 %
  34.72 %
  2.50 %
  1.03 %
Pets
  24313
  3075
  20023
  2277
  3737
  768
  553
  30
  82.36 %
  74.05 %
  15.37 %
  24.98 %
  2.27 %
  0.98 %
Sport & Fitness
  24157
  3244
  19025
  2247
  4500
  961
  632
  36
  78.76 %
  69.27 %
  18.63 %
  29.62 %
  2.62 %
  1.11 %
Job & Career
  24551
  3038
  19150
  2106
  4705
  898
  696
  34
  78.00 %
  69.32 %
  19.16 %
  29.56 %
  2.83 %
  1.12 %
Dating
  23835
  3120
  17783
  1854
  5389
  1226
  663
  40
  74.61 %
  59.42 %
  22.61 %
  39.29 %
  2.78 %
  1.28 %
Other
  24328
  3291
  19993
  2453
  3747
  810
  588
  28
  82.18 %
  74.54 %
  15.40 %
  24.61 %
  2.42 %
  0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  31485
  3918
  24031
  2512
  6582
  1366
  872
  40
  76.33 %
  64.11 %
  20.91 %
  34.86 %
  2.77 %
  1.02 %
Outlook Mail
  31286
  4078
  24077
  2660
  6377
  1375
  832
  43
  76.96 %
  65.23 %
  20.38 %
  33.72 %
  2.66 %
  1.05 %
Yahoo Mail
  30634
  4200
  24518
  2966
  5335
  1187
  781
  47
  80.04 %
  70.62 %
  17.42 %
  28.26 %
  2.55 %
  1.12 %
AOL Mail
  31257
  4366
  24915
  3106
  5539
  1213
  803
  47
  79.71 %
  71.14 %
  17.72 %
  27.78 %
  2.57 %
  1.08 %
Mail.com
  31260
  4218
  25325
  3033
  5185
  1137
  750
  48
  81.01 %
  71.91 %
  16.59 %
  26.96 %
  2.40 %
  1.14 %
Yandex Mail
  31201
  4051
  24478
  2782
  5869
  1223
  854
  46
  78.45 %
  68.67 %
  18.81 %
  30.19 %
  2.74 %
  1.14 %
GMX Mail
  31052
  4002
  24947
  2712
  5397
  1243
  708
  47
  80.34 %
  67.77 %
  17.38 %
  31.06 %
  2.28 %
  1.17 %
Zoho Mail
  31816
  3898
  25992
  2817
  5105
  1038
  719
  43
  81.69 %
  72.27 %
  16.05 %
  26.63 %
  2.26 %
  1.10 %
ProtonMail
  31203
  3953
  25453
  2797
  5051
  1112
  699
  44
  81.57 %
  70.76 %
  16.19 %
  28.13 %
  2.24 %
  1.11 %
Custom Mail
  30938
  4154
  25712
  3064
  4542
  1049
  684
  41
  83.11 %
  73.76 %
  14.68 %
  25.25 %
  2.21 %
  0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.