ActiveCampaign and Newsletter2Go Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 40.838	196.678 28.449	48.036 11.943	5.775 446

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 69.66 %	19.18 % 29.24 %	2.31 % 1.09 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 3108	15144 2310	2900 763	401 35	82.10 % 74.32 %	15.72 % 24.55 %	2.17 % 1.13 %
Elektronics	19102 3168	15101 2203	3578 930	423 35	79.05 % 69.54 %	18.73 % 29.36 %	2.21 % 1.10 %
Entertainment	18900 3097	14793 2149	3671 920	436 28	78.27 % 69.39 %	19.42 % 29.71 %	2.31 % 0.90 %
Cosmetics & Beauty	19112 3104	14961 2138	3703 928	448 38	78.28 % 68.88 %	19.38 % 29.90 %	2.34 % 1.22 %
Food & Drink	18839 2988	15475 2221	2996 729	368 38	82.14 % 74.33 %	15.90 % 24.40 %	1.95 % 1.27 %
Home & Garden	19696 3198	16114 2374	3196 790	386 34	81.81 % 74.23 %	16.23 % 24.70 %	1.96 % 1.06 %
Finance	19457 3213	14528 2065	4430 1111	499 37	74.67 % 64.27 %	22.77 % 34.58 %	2.56 % 1.15 %
Health	19424 3194	14679 2052	4304 1109	441 33	75.57 % 64.25 %	22.16 % 34.72 %	2.27 % 1.03 %
Pets	19487 3075	15836 2277	3238 768	413 30	81.26 % 74.05 %	16.62 % 24.98 %	2.12 % 0.98 %
Sport & Fitness	19468 3244	15048 2247	3926 961	494 36	77.30 % 69.27 %	20.17 % 29.62 %	2.54 % 1.11 %
Job & Career	19858 3038	15258 2106	4083 898	517 34	76.84 % 69.32 %	20.56 % 29.56 %	2.60 % 1.12 %
Dating	19151 3120	13894 1854	4759 1226	498 40	72.55 % 59.42 %	24.85 % 39.29 %	2.60 % 1.28 %
Other	19550 3291	15847 2453	3252 810	451 28	81.06 % 74.54 %	16.63 % 24.61 %	2.31 % 0.85 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 3918	18800 2512	5755 1366	651 40	74.59 % 64.11 %	22.83 % 34.86 %	2.58 % 1.02 %
Outlook Mail	25175 4078	18961 2660	5587 1375	627 43	75.32 % 65.23 %	22.19 % 33.72 %	2.49 % 1.05 %
Yahoo Mail	24532 4200	19362 2966	4602 1187	568 47	78.93 % 70.62 %	18.76 % 28.26 %	2.32 % 1.12 %
AOL Mail	25180 4366	19781 3106	4808 1213	591 47	78.56 % 71.14 %	19.09 % 27.78 %	2.35 % 1.08 %
Mail.com	25139 4218	20049 3033	4511 1137	579 48	79.75 % 71.91 %	17.94 % 26.96 %	2.30 % 1.14 %
Yandex Mail	25112 4051	19391 2782	5084 1223	637 46	77.22 % 68.67 %	20.25 % 30.19 %	2.54 % 1.14 %
GMX Mail	24934 4002	19610 2712	4781 1243	543 47	78.65 % 67.77 %	19.17 % 31.06 %	2.18 % 1.17 %
Zoho Mail	25409 3898	20414 2817	4457 1038	538 43	80.34 % 72.27 %	17.54 % 26.63 %	2.12 % 1.10 %
ProtonMail	25002 3953	19997 2797	4482 1112	523 44	79.98 % 70.76 %	17.93 % 28.13 %	2.09 % 1.11 %
Custom Mail	24800 4154	20313 3064	3969 1049	518 41	81.91 % 73.76 %	16.00 % 25.25 %	2.09 % 0.99 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.