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ActiveCampaign and Newsletter2Go Email Deliverability Comparison

  ActiveCampaign
  Newsletter2Go

In this comparison, the deliverability of ActiveCampaign and Newsletter2Go is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Newsletter2Go.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.295
  106.755
  74.338
  73.230
  30.479
  32.267
  1.478
  1.258

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Newsletter2Go in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  68.60 %
  28.67 %
  30.23 %
  1.39 %
  1.18 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7558
  8277
  5636
  6058
  1814
  2120
  108
  99
  74.57 %
  73.19 %
  24.00 %
  25.61 %
  1.43 %
  1.20 %
Elektronics
  7979
  8398
  5548
  5720
  2325
  2575
  106
  103
  69.53 %
  68.11 %
  29.14 %
  30.66 %
  1.33 %
  1.23 %
Entertainment
  8045
  8225
  5587
  5618
  2353
  2522
  105
  85
  69.45 %
  68.30 %
  29.25 %
  30.66 %
  1.31 %
  1.03 %
Cosmetics & Beauty
  8173
  8314
  5702
  5654
  2364
  2554
  107
  106
  69.77 %
  68.01 %
  28.92 %
  30.72 %
  1.31 %
  1.27 %
Food & Drink
  7994
  7771
  5941
  5697
  1933
  1979
  120
  95
  74.32 %
  73.31 %
  24.18 %
  25.47 %
  1.50 %
  1.22 %
Home & Garden
  8508
  8012
  6333
  5860
  2059
  2055
  116
  97
  74.44 %
  73.14 %
  24.20 %
  25.65 %
  1.36 %
  1.21 %
Finance
  8294
  8213
  5379
  5195
  2806
  2917
  109
  101
  64.85 %
  63.25 %
  33.83 %
  35.52 %
  1.31 %
  1.23 %
Health
  8270
  8167
  5360
  5186
  2798
  2889
  112
  92
  64.81 %
  63.50 %
  33.83 %
  35.37 %
  1.35 %
  1.13 %
Pets
  8435
  8338
  6302
  6094
  2018
  2151
  115
  93
  74.71 %
  73.09 %
  23.92 %
  25.80 %
  1.36 %
  1.12 %
Sport & Fitness
  8410
  8399
  5819
  5724
  2469
  2574
  122
  101
  69.19 %
  68.15 %
  29.36 %
  30.65 %
  1.45 %
  1.20 %
Job & Career
  8426
  8258
  5873
  5644
  2435
  2517
  118
  97
  69.70 %
  68.35 %
  28.90 %
  30.48 %
  1.40 %
  1.17 %
Dating
  7941
  8152
  4717
  4753
  3104
  3301
  120
  98
  59.40 %
  58.30 %
  39.09 %
  40.49 %
  1.51 %
  1.20 %
Other
  8262
  8231
  6141
  6027
  2001
  2113
  120
  91
  74.33 %
  73.22 %
  24.22 %
  25.67 %
  1.45 %
  1.11 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Newsletter2Go.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10654
  10186
  6857
  6388
  3646
  3687
  151
  111
  64.36 %
  62.71 %
  34.22 %
  36.20 %
  1.42 %
  1.09 %
Outlook Mail
  10690
  10664
  7027
  6896
  3511
  3642
  152
  126
  65.73 %
  64.67 %
  32.84 %
  34.15 %
  1.42 %
  1.18 %
Yahoo Mail
  10414
  10937
  7431
  7616
  2832
  3183
  151
  138
  71.36 %
  69.64 %
  27.19 %
  29.10 %
  1.45 %
  1.26 %
AOL Mail
  10715
  11063
  7617
  7731
  2952
  3201
  146
  131
  71.09 %
  69.88 %
  27.55 %
  28.93 %
  1.36 %
  1.18 %
Mail.com
  10653
  10790
  7707
  7660
  2806
  3008
  140
  122
  72.35 %
  70.99 %
  26.34 %
  27.88 %
  1.31 %
  1.13 %
Yandex Mail
  10624
  10507
  7377
  7145
  3100
  3243
  147
  119
  69.44 %
  68.00 %
  29.18 %
  30.87 %
  1.38 %
  1.13 %
GMX Mail
  10495
  10492
  7182
  7002
  3168
  3364
  145
  126
  68.43 %
  66.74 %
  30.19 %
  32.06 %
  1.38 %
  1.20 %
Zoho Mail
  10979
  10534
  7925
  7473
  2902
  2936
  152
  125
  72.18 %
  70.94 %
  26.43 %
  27.87 %
  1.38 %
  1.19 %
ProtonMail
  10861
  10716
  7642
  7424
  3062
  3164
  157
  128
  70.36 %
  69.28 %
  28.19 %
  29.53 %
  1.45 %
  1.19 %
Custom Mail
  10210
  10866
  7573
  7895
  2500
  2839
  137
  132
  74.17 %
  72.66 %
  24.49 %
  26.13 %
  1.34 %
  1.21 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.