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ActiveCampaign and SendInBlue Email Deliverability Comparison

  ActiveCampaign
  SendInBlue

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  106.295
  106.226
  74.338
  66.206
  30.479
  37.070
  1.478
  2.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox Rate Spam Rate Lost Rate
  69.94 %
  62.33 %
  28.67 %
  34.90 %
  1.39 %
  2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Clothing
  7558
  8200
  5636
  5520
  1814
  2455
  108
  225
  74.57 %
  67.32 %
  24.00 %
  29.94 %
  1.43 %
  2.74 %
Elektronics
  7979
  8366
  5548
  5182
  2325
  2950
  106
  234
  69.53 %
  61.94 %
  29.14 %
  35.26 %
  1.33 %
  2.80 %
Entertainment
  8045
  8408
  5587
  5185
  2353
  2990
  105
  233
  69.45 %
  61.67 %
  29.25 %
  35.56 %
  1.31 %
  2.77 %
Cosmetics & Beauty
  8173
  8170
  5702
  5062
  2364
  2879
  107
  229
  69.77 %
  61.96 %
  28.92 %
  35.24 %
  1.31 %
  2.80 %
Food & Drink
  7994
  8694
  5941
  5808
  1933
  2649
  120
  237
  74.32 %
  66.80 %
  24.18 %
  30.47 %
  1.50 %
  2.73 %
Home & Garden
  8508
  8132
  6333
  5421
  2059
  2487
  116
  224
  74.44 %
  66.66 %
  24.20 %
  30.58 %
  1.36 %
  2.75 %
Finance
  8294
  7801
  5379
  4455
  2806
  3131
  109
  215
  64.85 %
  57.11 %
  33.83 %
  40.14 %
  1.31 %
  2.76 %
Health
  8270
  8158
  5360
  4643
  2798
  3290
  112
  225
  64.81 %
  56.91 %
  33.83 %
  40.33 %
  1.35 %
  2.76 %
Pets
  8435
  8299
  6302
  5536
  2018
  2534
  115
  229
  74.71 %
  66.71 %
  23.92 %
  30.53 %
  1.36 %
  2.76 %
Sport & Fitness
  8410
  7665
  5819
  4752
  2469
  2698
  122
  215
  69.19 %
  62.00 %
  29.36 %
  35.20 %
  1.45 %
  2.80 %
Job & Career
  8426
  8084
  5873
  5007
  2435
  2849
  118
  228
  69.70 %
  61.94 %
  28.90 %
  35.24 %
  1.40 %
  2.82 %
Dating
  7941
  8072
  4717
  4177
  3104
  3671
  120
  224
  59.40 %
  51.75 %
  39.09 %
  45.48 %
  1.51 %
  2.78 %
Other
  8262
  8177
  6141
  5458
  2001
  2487
  120
  232
  74.33 %
  66.75 %
  24.22 %
  30.41 %
  1.45 %
  2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox Rate Spam Rate Lost Rate
Gmail
  10654
  11233
  6857
  6364
  3646
  4554
  151
  315
  64.36 %
  56.65 %
  34.22 %
  40.54 %
  1.42 %
  2.80 %
Outlook Mail
  10690
  9763
  7027
  5732
  3511
  3762
  152
  269
  65.73 %
  58.71 %
  32.84 %
  38.53 %
  1.42 %
  2.76 %
Yahoo Mail
  10414
  10243
  7431
  6513
  2832
  3442
  151
  288
  71.36 %
  63.58 %
  27.19 %
  33.60 %
  1.45 %
  2.81 %
AOL Mail
  10715
  11042
  7617
  6992
  2952
  3748
  146
  302
  71.09 %
  63.32 %
  27.55 %
  33.94 %
  1.36 %
  2.74 %
Mail.com
  10653
  10605
  7707
  6842
  2806
  3467
  140
  296
  72.35 %
  64.52 %
  26.34 %
  32.69 %
  1.31 %
  2.79 %
Yandex Mail
  10624
  10644
  7377
  6561
  3100
  3785
  147
  298
  69.44 %
  61.64 %
  29.18 %
  35.56 %
  1.38 %
  2.80 %
GMX Mail
  10495
  10416
  7182
  6323
  3168
  3804
  145
  289
  68.43 %
  60.70 %
  30.19 %
  36.52 %
  1.38 %
  2.77 %
Zoho Mail
  10979
  10543
  7925
  6813
  2902
  3441
  152
  289
  72.18 %
  64.62 %
  26.43 %
  32.64 %
  1.38 %
  2.74 %
ProtonMail
  10861
  10930
  7642
  6862
  3062
  3768
  157
  300
  70.36 %
  62.78 %
  28.19 %
  34.47 %
  1.45 %
  2.74 %
Custom Mail
  10210
  10807
  7573
  7204
  2500
  3299
  137
  304
  74.17 %
  66.66 %
  24.49 %
  30.53 %
  1.34 %
  2.81 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.