ActiveCampaign and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
305.277
305.173
|
243.674
225.338
|
54.154
68.845
|
7.449
10.990
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.82 %
73.84 %
|
17.74 %
22.56 %
|
2.44 %
3.60 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
22603
23563
|
18816
18204
|
3292
4586
|
495
773
|
83.25 %
77.26 %
|
14.56 %
19.46 %
|
2.19 %
3.28 %
|
Elektronics |
23468
23496
|
18879
17486
|
4028
5193
|
561
817
|
80.45 %
74.42 %
|
17.16 %
22.10 %
|
2.39 %
3.48 %
|
Entertainment |
23095
23498
|
18373
17233
|
4144
5417
|
578
848
|
79.55 %
73.34 %
|
17.94 %
23.05 %
|
2.50 %
3.61 %
|
Cosmetics & Beauty |
23290
23470
|
18543
17232
|
4175
5337
|
572
901
|
79.62 %
73.42 %
|
17.93 %
22.74 %
|
2.46 %
3.84 %
|
Food & Drink |
23102
24019
|
19229
18447
|
3384
4799
|
489
773
|
83.24 %
76.80 %
|
14.65 %
19.98 %
|
2.12 %
3.22 %
|
Home & Garden |
23839
23790
|
19772
18342
|
3576
4694
|
491
754
|
82.94 %
77.10 %
|
15.00 %
19.73 %
|
2.06 %
3.17 %
|
Finance |
23790
23413
|
18156
16468
|
5001
5996
|
633
949
|
76.32 %
70.34 %
|
21.02 %
25.61 %
|
2.66 %
4.05 %
|
Health |
23503
23397
|
18117
16568
|
4807
5929
|
579
900
|
77.08 %
70.81 %
|
20.45 %
25.34 %
|
2.46 %
3.85 %
|
Pets |
23756
23621
|
19543
18002
|
3673
4827
|
540
792
|
82.27 %
76.21 %
|
15.46 %
20.44 %
|
2.27 %
3.35 %
|
Sport & Fitness |
23623
23079
|
18577
16895
|
4430
5305
|
616
879
|
78.64 %
73.21 %
|
18.75 %
22.99 %
|
2.61 %
3.81 %
|
Job & Career |
24046
23279
|
18735
16796
|
4635
5584
|
676
899
|
77.91 %
72.15 %
|
19.28 %
23.99 %
|
2.81 %
3.86 %
|
Dating |
23352
23197
|
17381
15875
|
5322
6429
|
649
893
|
74.43 %
68.44 %
|
22.79 %
27.71 %
|
2.78 %
3.85 %
|
Other |
23810
23351
|
19553
17790
|
3687
4749
|
570
812
|
82.12 %
76.19 %
|
15.49 %
20.34 %
|
2.39 %
3.48 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
30720
31187
|
23409
21829
|
6474
8150
|
837
1208
|
76.20 %
69.99 %
|
21.07 %
26.13 %
|
2.72 %
3.87 %
|
Outlook Mail |
30628
29773
|
23534
21287
|
6288
7328
|
806
1158
|
76.84 %
71.50 %
|
20.53 %
24.61 %
|
2.63 %
3.89 %
|
Yahoo Mail |
30018
30099
|
24013
22262
|
5253
6734
|
752
1103
|
80.00 %
73.96 %
|
17.50 %
22.37 %
|
2.51 %
3.66 %
|
AOL Mail |
30533
31110
|
24314
22831
|
5446
7108
|
773
1171
|
79.63 %
73.39 %
|
17.84 %
22.85 %
|
2.53 %
3.76 %
|
Mail.com |
30551
30531
|
24727
22890
|
5098
6583
|
726
1058
|
80.94 %
74.97 %
|
16.69 %
21.56 %
|
2.38 %
3.47 %
|
Yandex Mail |
30515
30309
|
23905
21882
|
5778
7262
|
832
1165
|
78.34 %
72.20 %
|
18.93 %
23.96 %
|
2.73 %
3.84 %
|
GMX Mail |
30398
30455
|
24385
22672
|
5327
6779
|
686
1004
|
80.22 %
74.44 %
|
17.52 %
22.26 %
|
2.26 %
3.30 %
|
Zoho Mail |
31112
30325
|
25387
22978
|
5029
6312
|
696
1035
|
81.60 %
75.77 %
|
16.16 %
20.81 %
|
2.24 %
3.41 %
|
ProtonMail |
30518
30682
|
24856
23105
|
4984
6530
|
678
1047
|
81.45 %
75.30 %
|
16.33 %
21.28 %
|
2.22 %
3.41 %
|
Custom Mail |
30284
30702
|
25144
23602
|
4477
6059
|
663
1041
|
83.03 %
76.87 %
|
14.78 %
19.73 %
|
2.19 %
3.39 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison