ActiveCampaign and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
223.419
223.604
|
173.208
159.450
|
45.198
56.565
|
5.013
7.589
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
77.53 %
71.31 %
|
20.23 %
25.30 %
|
2.24 %
3.39 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
16403
17267
|
13319
12959
|
2729
3754
|
355
554
|
81.20 %
75.05 %
|
16.64 %
21.74 %
|
2.16 %
3.21 %
|
Elektronics |
17027
17121
|
13279
12273
|
3380
4291
|
368
557
|
77.99 %
71.68 %
|
19.85 %
25.06 %
|
2.16 %
3.25 %
|
Entertainment |
16836
17335
|
13008
12251
|
3451
4481
|
377
603
|
77.26 %
70.67 %
|
20.50 %
25.85 %
|
2.24 %
3.48 %
|
Cosmetics & Beauty |
16960
17153
|
13101
12156
|
3477
4379
|
382
618
|
77.25 %
70.87 %
|
20.50 %
25.53 %
|
2.25 %
3.60 %
|
Food & Drink |
16657
17803
|
13525
13262
|
2812
3991
|
320
550
|
81.20 %
74.49 %
|
16.88 %
22.42 %
|
1.92 %
3.09 %
|
Home & Garden |
17597
17352
|
14249
12966
|
3014
3851
|
334
535
|
80.97 %
74.72 %
|
17.13 %
22.19 %
|
1.90 %
3.08 %
|
Finance |
17386
17148
|
12784
11599
|
4170
4917
|
432
632
|
73.53 %
67.64 %
|
23.98 %
28.67 %
|
2.48 %
3.69 %
|
Health |
17404
17139
|
12966
11610
|
4064
4930
|
374
599
|
74.50 %
67.74 %
|
23.35 %
28.76 %
|
2.15 %
3.49 %
|
Pets |
17453
17381
|
14040
12890
|
3043
3939
|
370
552
|
80.44 %
74.16 %
|
17.44 %
22.66 %
|
2.12 %
3.18 %
|
Sport & Fitness |
17355
16774
|
13246
11889
|
3685
4286
|
424
599
|
76.32 %
70.88 %
|
21.23 %
25.55 %
|
2.44 %
3.57 %
|
Job & Career |
17735
16906
|
13457
11816
|
3819
4487
|
459
603
|
75.88 %
69.89 %
|
21.53 %
26.54 %
|
2.59 %
3.57 %
|
Dating |
17080
17024
|
12156
11026
|
4495
5380
|
429
618
|
71.17 %
64.77 %
|
26.32 %
31.60 %
|
2.51 %
3.63 %
|
Other |
17526
17201
|
14078
12753
|
3059
3879
|
389
569
|
80.33 %
74.14 %
|
17.45 %
22.55 %
|
2.22 %
3.31 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
22518
23105
|
16539
15487
|
5428
6787
|
551
831
|
73.45 %
67.03 %
|
24.11 %
29.37 %
|
2.45 %
3.60 %
|
Outlook Mail |
22523
21643
|
16719
14895
|
5256
5968
|
548
780
|
74.23 %
68.82 %
|
23.34 %
27.57 %
|
2.43 %
3.60 %
|
Yahoo Mail |
21870
21881
|
17068
15708
|
4299
5424
|
503
749
|
78.04 %
71.79 %
|
19.66 %
24.79 %
|
2.30 %
3.42 %
|
AOL Mail |
22550
22887
|
17519
16266
|
4513
5801
|
518
820
|
77.69 %
71.07 %
|
20.01 %
25.35 %
|
2.30 %
3.58 %
|
Mail.com |
22383
22474
|
17665
16360
|
4227
5395
|
491
719
|
78.92 %
72.80 %
|
18.88 %
24.01 %
|
2.19 %
3.20 %
|
Yandex Mail |
22447
22302
|
17146
15591
|
4761
5921
|
540
790
|
76.38 %
69.91 %
|
21.21 %
26.55 %
|
2.41 %
3.54 %
|
GMX Mail |
22078
22076
|
17089
15760
|
4521
5617
|
468
699
|
77.40 %
71.39 %
|
20.48 %
25.44 %
|
2.12 %
3.17 %
|
Zoho Mail |
22624
22084
|
17952
16187
|
4197
5186
|
475
711
|
79.35 %
73.30 %
|
18.55 %
23.48 %
|
2.10 %
3.22 %
|
ProtonMail |
22358
22541
|
17632
16314
|
4260
5472
|
466
755
|
78.86 %
72.37 %
|
19.05 %
24.28 %
|
2.08 %
3.35 %
|
Custom Mail |
22068
22611
|
17879
16882
|
3736
4994
|
453
735
|
81.02 %
74.66 %
|
16.93 %
22.09 %
|
2.05 %
3.25 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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- ActiveCampaign and MailerLite comparison
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