ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
223.419 223.604	173.208 159.450	45.198 56.565	5.013 7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
77.53 % 71.31 %	20.23 % 25.30 %	2.24 % 3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	16403 17267	13319 12959	2729 3754	355 554	81.20 % 75.05 %	16.64 % 21.74 %	2.16 % 3.21 %
Elektronics	17027 17121	13279 12273	3380 4291	368 557	77.99 % 71.68 %	19.85 % 25.06 %	2.16 % 3.25 %
Entertainment	16836 17335	13008 12251	3451 4481	377 603	77.26 % 70.67 %	20.50 % 25.85 %	2.24 % 3.48 %
Cosmetics & Beauty	16960 17153	13101 12156	3477 4379	382 618	77.25 % 70.87 %	20.50 % 25.53 %	2.25 % 3.60 %
Food & Drink	16657 17803	13525 13262	2812 3991	320 550	81.20 % 74.49 %	16.88 % 22.42 %	1.92 % 3.09 %
Home & Garden	17597 17352	14249 12966	3014 3851	334 535	80.97 % 74.72 %	17.13 % 22.19 %	1.90 % 3.08 %
Finance	17386 17148	12784 11599	4170 4917	432 632	73.53 % 67.64 %	23.98 % 28.67 %	2.48 % 3.69 %
Health	17404 17139	12966 11610	4064 4930	374 599	74.50 % 67.74 %	23.35 % 28.76 %	2.15 % 3.49 %
Pets	17453 17381	14040 12890	3043 3939	370 552	80.44 % 74.16 %	17.44 % 22.66 %	2.12 % 3.18 %
Sport & Fitness	17355 16774	13246 11889	3685 4286	424 599	76.32 % 70.88 %	21.23 % 25.55 %	2.44 % 3.57 %
Job & Career	17735 16906	13457 11816	3819 4487	459 603	75.88 % 69.89 %	21.53 % 26.54 %	2.59 % 3.57 %
Dating	17080 17024	12156 11026	4495 5380	429 618	71.17 % 64.77 %	26.32 % 31.60 %	2.51 % 3.63 %
Other	17526 17201	14078 12753	3059 3879	389 569	80.33 % 74.14 %	17.45 % 22.55 %	2.22 % 3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	22518 23105	16539 15487	5428 6787	551 831	73.45 % 67.03 %	24.11 % 29.37 %	2.45 % 3.60 %
Outlook Mail	22523 21643	16719 14895	5256 5968	548 780	74.23 % 68.82 %	23.34 % 27.57 %	2.43 % 3.60 %
Yahoo Mail	21870 21881	17068 15708	4299 5424	503 749	78.04 % 71.79 %	19.66 % 24.79 %	2.30 % 3.42 %
AOL Mail	22550 22887	17519 16266	4513 5801	518 820	77.69 % 71.07 %	20.01 % 25.35 %	2.30 % 3.58 %
Mail.com	22383 22474	17665 16360	4227 5395	491 719	78.92 % 72.80 %	18.88 % 24.01 %	2.19 % 3.20 %
Yandex Mail	22447 22302	17146 15591	4761 5921	540 790	76.38 % 69.91 %	21.21 % 26.55 %	2.41 % 3.54 %
GMX Mail	22078 22076	17089 15760	4521 5617	468 699	77.40 % 71.39 %	20.48 % 25.44 %	2.12 % 3.17 %
Zoho Mail	22624 22084	17952 16187	4197 5186	475 711	79.35 % 73.30 %	18.55 % 23.48 %	2.10 % 3.22 %
ProtonMail	22358 22541	17632 16314	4260 5472	466 755	78.86 % 72.37 %	19.05 % 24.28 %	2.08 % 3.35 %
Custom Mail	22068 22611	17879 16882	3736 4994	453 735	81.02 % 74.66 %	16.93 % 22.09 %	2.05 % 3.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.