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ActiveCampaign and SendInBlue Email Deliverability Comparison

  ActiveCampaign
  SendInBlue

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  305.277
  305.173
  243.674
  225.338
  54.154
  68.845
  7.449
  10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.82 %
  73.84 %
  17.74 %
  22.56 %
  2.44 %
  3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  22603
  23563
  18816
  18204
  3292
  4586
  495
  773
  83.25 %
  77.26 %
  14.56 %
  19.46 %
  2.19 %
  3.28 %
Elektronics
  23468
  23496
  18879
  17486
  4028
  5193
  561
  817
  80.45 %
  74.42 %
  17.16 %
  22.10 %
  2.39 %
  3.48 %
Entertainment
  23095
  23498
  18373
  17233
  4144
  5417
  578
  848
  79.55 %
  73.34 %
  17.94 %
  23.05 %
  2.50 %
  3.61 %
Cosmetics & Beauty
  23290
  23470
  18543
  17232
  4175
  5337
  572
  901
  79.62 %
  73.42 %
  17.93 %
  22.74 %
  2.46 %
  3.84 %
Food & Drink
  23102
  24019
  19229
  18447
  3384
  4799
  489
  773
  83.24 %
  76.80 %
  14.65 %
  19.98 %
  2.12 %
  3.22 %
Home & Garden
  23839
  23790
  19772
  18342
  3576
  4694
  491
  754
  82.94 %
  77.10 %
  15.00 %
  19.73 %
  2.06 %
  3.17 %
Finance
  23790
  23413
  18156
  16468
  5001
  5996
  633
  949
  76.32 %
  70.34 %
  21.02 %
  25.61 %
  2.66 %
  4.05 %
Health
  23503
  23397
  18117
  16568
  4807
  5929
  579
  900
  77.08 %
  70.81 %
  20.45 %
  25.34 %
  2.46 %
  3.85 %
Pets
  23756
  23621
  19543
  18002
  3673
  4827
  540
  792
  82.27 %
  76.21 %
  15.46 %
  20.44 %
  2.27 %
  3.35 %
Sport & Fitness
  23623
  23079
  18577
  16895
  4430
  5305
  616
  879
  78.64 %
  73.21 %
  18.75 %
  22.99 %
  2.61 %
  3.81 %
Job & Career
  24046
  23279
  18735
  16796
  4635
  5584
  676
  899
  77.91 %
  72.15 %
  19.28 %
  23.99 %
  2.81 %
  3.86 %
Dating
  23352
  23197
  17381
  15875
  5322
  6429
  649
  893
  74.43 %
  68.44 %
  22.79 %
  27.71 %
  2.78 %
  3.85 %
Other
  23810
  23351
  19553
  17790
  3687
  4749
  570
  812
  82.12 %
  76.19 %
  15.49 %
  20.34 %
  2.39 %
  3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  30720
  31187
  23409
  21829
  6474
  8150
  837
  1208
  76.20 %
  69.99 %
  21.07 %
  26.13 %
  2.72 %
  3.87 %
Outlook Mail
  30628
  29773
  23534
  21287
  6288
  7328
  806
  1158
  76.84 %
  71.50 %
  20.53 %
  24.61 %
  2.63 %
  3.89 %
Yahoo Mail
  30018
  30099
  24013
  22262
  5253
  6734
  752
  1103
  80.00 %
  73.96 %
  17.50 %
  22.37 %
  2.51 %
  3.66 %
AOL Mail
  30533
  31110
  24314
  22831
  5446
  7108
  773
  1171
  79.63 %
  73.39 %
  17.84 %
  22.85 %
  2.53 %
  3.76 %
Mail.com
  30551
  30531
  24727
  22890
  5098
  6583
  726
  1058
  80.94 %
  74.97 %
  16.69 %
  21.56 %
  2.38 %
  3.47 %
Yandex Mail
  30515
  30309
  23905
  21882
  5778
  7262
  832
  1165
  78.34 %
  72.20 %
  18.93 %
  23.96 %
  2.73 %
  3.84 %
GMX Mail
  30398
  30455
  24385
  22672
  5327
  6779
  686
  1004
  80.22 %
  74.44 %
  17.52 %
  22.26 %
  2.26 %
  3.30 %
Zoho Mail
  31112
  30325
  25387
  22978
  5029
  6312
  696
  1035
  81.60 %
  75.77 %
  16.16 %
  20.81 %
  2.24 %
  3.41 %
ProtonMail
  30518
  30682
  24856
  23105
  4984
  6530
  678
  1047
  81.45 %
  75.30 %
  16.33 %
  21.28 %
  2.22 %
  3.41 %
Custom Mail
  30284
  30702
  25144
  23602
  4477
  6059
  663
  1041
  83.03 %
  76.87 %
  14.78 %
  19.73 %
  2.19 %
  3.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.