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ActiveCampaign and SendInBlue Email Deliverability Comparison

  ActiveCampaign
  SendInBlue

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  223.419
  223.604
  173.208
  159.450
  45.198
  56.565
  5.013
  7.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  77.53 %
  71.31 %
  20.23 %
  25.30 %
  2.24 %
  3.39 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  16403
  17267
  13319
  12959
  2729
  3754
  355
  554
  81.20 %
  75.05 %
  16.64 %
  21.74 %
  2.16 %
  3.21 %
Elektronics
  17027
  17121
  13279
  12273
  3380
  4291
  368
  557
  77.99 %
  71.68 %
  19.85 %
  25.06 %
  2.16 %
  3.25 %
Entertainment
  16836
  17335
  13008
  12251
  3451
  4481
  377
  603
  77.26 %
  70.67 %
  20.50 %
  25.85 %
  2.24 %
  3.48 %
Cosmetics & Beauty
  16960
  17153
  13101
  12156
  3477
  4379
  382
  618
  77.25 %
  70.87 %
  20.50 %
  25.53 %
  2.25 %
  3.60 %
Food & Drink
  16657
  17803
  13525
  13262
  2812
  3991
  320
  550
  81.20 %
  74.49 %
  16.88 %
  22.42 %
  1.92 %
  3.09 %
Home & Garden
  17597
  17352
  14249
  12966
  3014
  3851
  334
  535
  80.97 %
  74.72 %
  17.13 %
  22.19 %
  1.90 %
  3.08 %
Finance
  17386
  17148
  12784
  11599
  4170
  4917
  432
  632
  73.53 %
  67.64 %
  23.98 %
  28.67 %
  2.48 %
  3.69 %
Health
  17404
  17139
  12966
  11610
  4064
  4930
  374
  599
  74.50 %
  67.74 %
  23.35 %
  28.76 %
  2.15 %
  3.49 %
Pets
  17453
  17381
  14040
  12890
  3043
  3939
  370
  552
  80.44 %
  74.16 %
  17.44 %
  22.66 %
  2.12 %
  3.18 %
Sport & Fitness
  17355
  16774
  13246
  11889
  3685
  4286
  424
  599
  76.32 %
  70.88 %
  21.23 %
  25.55 %
  2.44 %
  3.57 %
Job & Career
  17735
  16906
  13457
  11816
  3819
  4487
  459
  603
  75.88 %
  69.89 %
  21.53 %
  26.54 %
  2.59 %
  3.57 %
Dating
  17080
  17024
  12156
  11026
  4495
  5380
  429
  618
  71.17 %
  64.77 %
  26.32 %
  31.60 %
  2.51 %
  3.63 %
Other
  17526
  17201
  14078
  12753
  3059
  3879
  389
  569
  80.33 %
  74.14 %
  17.45 %
  22.55 %
  2.22 %
  3.31 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  22518
  23105
  16539
  15487
  5428
  6787
  551
  831
  73.45 %
  67.03 %
  24.11 %
  29.37 %
  2.45 %
  3.60 %
Outlook Mail
  22523
  21643
  16719
  14895
  5256
  5968
  548
  780
  74.23 %
  68.82 %
  23.34 %
  27.57 %
  2.43 %
  3.60 %
Yahoo Mail
  21870
  21881
  17068
  15708
  4299
  5424
  503
  749
  78.04 %
  71.79 %
  19.66 %
  24.79 %
  2.30 %
  3.42 %
AOL Mail
  22550
  22887
  17519
  16266
  4513
  5801
  518
  820
  77.69 %
  71.07 %
  20.01 %
  25.35 %
  2.30 %
  3.58 %
Mail.com
  22383
  22474
  17665
  16360
  4227
  5395
  491
  719
  78.92 %
  72.80 %
  18.88 %
  24.01 %
  2.19 %
  3.20 %
Yandex Mail
  22447
  22302
  17146
  15591
  4761
  5921
  540
  790
  76.38 %
  69.91 %
  21.21 %
  26.55 %
  2.41 %
  3.54 %
GMX Mail
  22078
  22076
  17089
  15760
  4521
  5617
  468
  699
  77.40 %
  71.39 %
  20.48 %
  25.44 %
  2.12 %
  3.17 %
Zoho Mail
  22624
  22084
  17952
  16187
  4197
  5186
  475
  711
  79.35 %
  73.30 %
  18.55 %
  23.48 %
  2.10 %
  3.22 %
ProtonMail
  22358
  22541
  17632
  16314
  4260
  5472
  466
  755
  78.86 %
  72.37 %
  19.05 %
  24.28 %
  2.08 %
  3.35 %
Custom Mail
  22068
  22611
  17879
  16882
  3736
  4994
  453
  735
  81.02 %
  74.66 %
  16.93 %
  22.09 %
  2.05 %
  3.25 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.