ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
403.032 402.780	327.272 303.984	65.254 83.770	10.506 15.026

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.20 % 75.47 %	16.19 % 20.80 %	2.61 % 3.73 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	30154 30967	25471 24340	4003 5573	680 1054	84.47 % 78.60 %	13.28 % 18.00 %	2.26 % 3.40 %
Elektronics	31068 30895	25463 23568	4831 6254	774 1073	81.96 % 76.28 %	15.55 % 20.24 %	2.49 % 3.47 %
Entertainment	30443 31027	24669 23293	4977 6580	797 1154	81.03 % 75.07 %	16.35 % 21.21 %	2.62 % 3.72 %
Cosmetics & Beauty	30878 30995	25019 23278	5032 6495	827 1222	81.03 % 75.10 %	16.30 % 20.95 %	2.68 % 3.94 %
Food & Drink	30554 31626	25764 24770	4083 5807	707 1049	84.32 % 78.32 %	13.36 % 18.36 %	2.31 % 3.32 %
Home & Garden	31512 31435	26501 24684	4319 5724	692 1027	84.10 % 78.52 %	13.71 % 18.21 %	2.20 % 3.27 %
Finance	31241 31001	24329 22348	6001 7319	911 1334	77.88 % 72.09 %	19.21 % 23.61 %	2.92 % 4.30 %
Health	30981 30974	24395 22552	5743 7177	843 1245	78.74 % 72.81 %	18.54 % 23.17 %	2.72 % 4.02 %
Pets	31342 31300	26133 24299	4456 5924	753 1077	83.38 % 77.63 %	14.22 % 18.93 %	2.40 % 3.44 %
Sport & Fitness	31096 30500	24871 22771	5353 6521	872 1208	79.98 % 74.66 %	17.21 % 21.38 %	2.80 % 3.96 %
Job & Career	31571 30761	24984 22618	5644 6889	943 1254	79.14 % 73.53 %	17.88 % 22.40 %	2.99 % 4.08 %
Dating	30780 30610	23532 21675	6325 7709	923 1226	76.45 % 70.81 %	20.55 % 25.18 %	3.00 % 4.01 %
Other	31412 30689	26141 23788	4487 5798	784 1103	83.22 % 77.51 %	14.28 % 18.89 %	2.50 % 3.59 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	40565 40872	31561 29396	7790 9825	1214 1651	77.80 % 71.92 %	19.20 % 24.04 %	2.99 % 4.04 %
Outlook Mail	39929 39335	31326 28795	7496 8946	1107 1594	78.45 % 73.20 %	18.77 % 22.74 %	2.77 % 4.05 %
Yahoo Mail	39663 39623	32166 29861	6410 8266	1087 1496	81.10 % 75.36 %	16.16 % 20.86 %	2.74 % 3.78 %
AOL Mail	40277 40403	32556 30219	6615 8592	1106 1592	80.83 % 74.79 %	16.42 % 21.27 %	2.75 % 3.94 %
Mail.com	40186 40085	32996 30627	6163 8007	1027 1451	82.11 % 76.41 %	15.34 % 19.98 %	2.56 % 3.62 %
Yandex Mail	40043 39964	31889 29495	7011 8908	1143 1561	79.64 % 73.80 %	17.51 % 22.29 %	2.85 % 3.91 %
GMX Mail	39748 39884	32563 30400	6275 8097	910 1387	81.92 % 76.22 %	15.79 % 20.30 %	2.29 % 3.48 %
Zoho Mail	40599 39823	33651 30796	5985 7635	963 1392	82.89 % 77.33 %	14.74 % 19.17 %	2.37 % 3.50 %
ProtonMail	40292 40373	33427 31130	5898 7817	967 1426	82.96 % 77.11 %	14.64 % 19.36 %	2.40 % 3.53 %
Custom Mail	39652 40291	33384 31574	5360 7332	908 1385	84.19 % 78.36 %	13.52 % 18.20 %	2.29 % 3.44 %
iCloud Mail	694 712	558 535	108 141	28 36	80.40 % 75.14 %	15.56 % 19.80 %	4.03 % 5.06 %
Tuta	707 725	604 595	78 106	25 24	85.43 % 82.07 %	11.03 % 14.62 %	3.54 % 3.31 %
Juno.com	677 690	591 561	65 98	21 31	87.30 % 81.30 %	9.60 % 14.20 %	3.10 % 4.49 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.