ActiveCampaign and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
346.228
345.929
|
278.612
258.279
|
58.840
74.982
|
8.776
12.668
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.47 %
74.66 %
|
16.99 %
21.68 %
|
2.53 %
3.66 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
25774
26645
|
21597
20756
|
3596
4989
|
581
900
|
83.79 %
77.90 %
|
13.95 %
18.72 %
|
2.25 %
3.38 %
|
Elektronics |
26678
26570
|
21662
20012
|
4371
5628
|
645
930
|
81.20 %
75.32 %
|
16.38 %
21.18 %
|
2.42 %
3.50 %
|
Entertainment |
26127
26650
|
20964
19784
|
4491
5891
|
672
975
|
80.24 %
74.24 %
|
17.19 %
22.11 %
|
2.57 %
3.66 %
|
Cosmetics & Beauty |
26495
26542
|
21266
19715
|
4539
5798
|
690
1029
|
80.26 %
74.28 %
|
17.13 %
21.84 %
|
2.60 %
3.88 %
|
Food & Drink |
26277
27219
|
22016
21108
|
3675
5223
|
586
888
|
83.78 %
77.55 %
|
13.99 %
19.19 %
|
2.23 %
3.26 %
|
Home & Garden |
26956
27012
|
22496
21027
|
3883
5117
|
577
868
|
83.45 %
77.84 %
|
14.40 %
18.94 %
|
2.14 %
3.21 %
|
Finance |
26918
26563
|
20726
18924
|
5425
6534
|
767
1105
|
77.00 %
71.24 %
|
20.15 %
24.60 %
|
2.85 %
4.16 %
|
Health |
26676
26596
|
20766
19098
|
5211
6453
|
699
1045
|
77.85 %
71.81 %
|
19.53 %
24.26 %
|
2.62 %
3.93 %
|
Pets |
27030
26848
|
22379
20660
|
4018
5281
|
633
907
|
82.79 %
76.95 %
|
14.86 %
19.67 %
|
2.34 %
3.38 %
|
Sport & Fitness |
26747
26194
|
21202
19373
|
4819
5811
|
726
1010
|
79.27 %
73.96 %
|
18.02 %
22.18 %
|
2.71 %
3.86 %
|
Job & Career |
27202
26452
|
21355
19283
|
5057
6129
|
790
1040
|
78.51 %
72.90 %
|
18.59 %
23.17 %
|
2.90 %
3.93 %
|
Dating |
26453
26286
|
19962
18288
|
5738
6958
|
753
1040
|
75.46 %
69.57 %
|
21.69 %
26.47 %
|
2.85 %
3.96 %
|
Other |
26895
26352
|
22221
20251
|
4017
5170
|
657
931
|
82.62 %
76.85 %
|
14.94 %
19.62 %
|
2.44 %
3.53 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
34988
35333
|
26962
25054
|
7035
8857
|
991
1422
|
77.06 %
70.91 %
|
20.11 %
25.07 %
|
2.83 %
4.02 %
|
Outlook Mail |
34506
33820
|
26767
24489
|
6800
8007
|
939
1324
|
77.57 %
72.41 %
|
19.71 %
23.68 %
|
2.72 %
3.91 %
|
Yahoo Mail |
34113
34245
|
27457
25553
|
5749
7394
|
907
1298
|
80.49 %
74.62 %
|
16.85 %
21.59 %
|
2.66 %
3.79 %
|
AOL Mail |
34675
35036
|
27814
25972
|
5945
7727
|
916
1337
|
80.21 %
74.13 %
|
17.14 %
22.05 %
|
2.64 %
3.82 %
|
Mail.com |
34771
34598
|
28320
26191
|
5577
7180
|
874
1227
|
81.45 %
75.70 %
|
16.04 %
20.75 %
|
2.51 %
3.55 %
|
Yandex Mail |
34608
34445
|
27307
25144
|
6314
7959
|
987
1342
|
78.90 %
73.00 %
|
18.24 %
23.11 %
|
2.85 %
3.90 %
|
GMX Mail |
34386
34449
|
27864
25977
|
5738
7324
|
784
1148
|
81.03 %
75.41 %
|
16.69 %
21.26 %
|
2.28 %
3.33 %
|
Zoho Mail |
35170
34359
|
28918
26314
|
5442
6862
|
810
1183
|
82.22 %
76.59 %
|
15.47 %
19.97 %
|
2.30 %
3.44 %
|
ProtonMail |
34687
34790
|
28509
26521
|
5375
7068
|
803
1201
|
82.19 %
76.23 %
|
15.50 %
20.32 %
|
2.31 %
3.45 %
|
Custom Mail |
34324
34854
|
28694
27064
|
4865
6604
|
765
1186
|
83.60 %
77.65 %
|
14.17 %
18.95 %
|
2.23 %
3.40 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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