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ActiveCampaign and SendInBlue Email Deliverability Comparison

  ActiveCampaign
  SendInBlue

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  373.562
  373.154
  302.146
  280.139
  61.850
  79.229
  9.566
  13.786

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  80.88 %
  75.07 %
  16.56 %
  21.23 %
  2.56 %
  3.69 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  27907
  28716
  23493
  22471
  3787
  5273
  627
  972
  84.18 %
  78.25 %
  13.57 %
  18.36 %
  2.25 %
  3.38 %
Elektronics
  28790
  28635
  23503
  21701
  4587
  5929
  700
  1005
  81.64 %
  75.78 %
  15.93 %
  20.71 %
  2.43 %
  3.51 %
Entertainment
  28205
  28745
  22754
  21469
  4720
  6226
  731
  1050
  80.67 %
  74.69 %
  16.73 %
  21.66 %
  2.59 %
  3.65 %
Cosmetics & Beauty
  28594
  28662
  23071
  21403
  4768
  6130
  755
  1129
  80.68 %
  74.67 %
  16.67 %
  21.39 %
  2.64 %
  3.94 %
Food & Drink
  28276
  29330
  23777
  22872
  3859
  5503
  640
  955
  84.09 %
  77.98 %
  13.65 %
  18.76 %
  2.26 %
  3.26 %
Home & Garden
  29146
  29075
  24428
  22730
  4086
  5401
  632
  944
  83.81 %
  78.18 %
  14.02 %
  18.58 %
  2.17 %
  3.25 %
Finance
  28924
  28724
  22402
  20582
  5687
  6921
  835
  1221
  77.45 %
  71.65 %
  19.66 %
  24.09 %
  2.89 %
  4.25 %
Health
  28751
  28737
  22534
  20783
  5460
  6808
  757
  1146
  78.38 %
  72.32 %
  18.99 %
  23.69 %
  2.63 %
  3.99 %
Pets
  29138
  28992
  24221
  22399
  4229
  5597
  688
  996
  83.13 %
  77.26 %
  14.51 %
  19.31 %
  2.36 %
  3.44 %
Sport & Fitness
  28819
  28287
  22960
  21019
  5066
  6158
  793
  1110
  79.67 %
  74.31 %
  17.58 %
  21.77 %
  2.75 %
  3.92 %
Job & Career
  29306
  28529
  23111
  20891
  5340
  6500
  855
  1138
  78.86 %
  73.23 %
  18.22 %
  22.78 %
  2.92 %
  3.99 %
Dating
  28577
  28327
  21722
  19895
  6019
  7316
  836
  1116
  76.01 %
  70.23 %
  21.06 %
  25.83 %
  2.93 %
  3.94 %
Other
  29129
  28395
  24170
  21924
  4242
  5467
  717
  1004
  82.98 %
  77.21 %
  14.56 %
  19.25 %
  2.46 %
  3.54 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  37797
  38127
  29304
  27258
  7404
  9341
  1089
  1528
  77.53 %
  71.49 %
  19.59 %
  24.50 %
  2.88 %
  4.01 %
Outlook Mail
  37259
  36633
  29081
  26696
  7151
  8489
  1027
  1448
  78.05 %
  72.87 %
  19.19 %
  23.17 %
  2.76 %
  3.95 %
Yahoo Mail
  36927
  36922
  29857
  27694
  6081
  7838
  989
  1390
  80.85 %
  75.01 %
  16.47 %
  21.23 %
  2.68 %
  3.76 %
AOL Mail
  37447
  37682
  30162
  28061
  6269
  8159
  1016
  1462
  80.55 %
  74.47 %
  16.74 %
  21.65 %
  2.71 %
  3.88 %
Mail.com
  37435
  37345
  30630
  28402
  5856
  7601
  949
  1342
  81.82 %
  76.05 %
  15.64 %
  20.35 %
  2.54 %
  3.59 %
Yandex Mail
  37317
  37238
  29600
  27334
  6657
  8444
  1060
  1460
  79.32 %
  73.40 %
  17.84 %
  22.68 %
  2.84 %
  3.92 %
GMX Mail
  36993
  37207
  30162
  28212
  5989
  7720
  842
  1275
  81.53 %
  75.82 %
  16.19 %
  20.75 %
  2.28 %
  3.43 %
Zoho Mail
  37823
  37035
  31240
  28499
  5702
  7247
  881
  1289
  82.60 %
  76.95 %
  15.08 %
  19.57 %
  2.33 %
  3.48 %
ProtonMail
  37521
  37426
  31012
  28687
  5631
  7424
  878
  1315
  82.65 %
  76.65 %
  15.01 %
  19.84 %
  2.34 %
  3.51 %
Custom Mail
  37043
  37539
  31098
  29296
  5110
  6966
  835
  1277
  83.95 %
  78.04 %
  13.79 %
  18.56 %
  2.25 %
  3.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.