ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
380.358 380.044	307.926 285.783	62.633 80.216	9.799 14.045

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.96 % 75.20 %	16.47 % 21.11 %	2.58 % 3.70 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	28411 29223	23932 22896	3835 5336	644 991	84.23 % 78.35 %	13.50 % 18.26 %	2.27 % 3.39 %
Elektronics	29329 29148	23968 22131	4643 5998	718 1019	81.72 % 75.93 %	15.83 % 20.58 %	2.45 % 3.50 %
Entertainment	28752 29256	23221 21889	4783 6298	748 1069	80.76 % 74.82 %	16.64 % 21.53 %	2.60 % 3.65 %
Cosmetics & Beauty	29113 29188	23515 21835	4827 6206	771 1147	80.77 % 74.81 %	16.58 % 21.26 %	2.65 % 3.93 %
Food & Drink	28807 29888	24244 23340	3911 5573	652 975	84.16 % 78.09 %	13.58 % 18.65 %	2.26 % 3.26 %
Home & Garden	29644 29660	24865 23221	4134 5475	645 964	83.88 % 78.29 %	13.95 % 18.46 %	2.18 % 3.25 %
Finance	29436 29277	22825 21017	5757 7011	854 1249	77.54 % 71.79 %	19.56 % 23.95 %	2.90 % 4.27 %
Health	29295 29283	22988 21218	5527 6893	780 1172	78.47 % 72.46 %	18.87 % 23.54 %	2.66 % 4.00 %
Pets	29665 29493	24673 22822	4285 5664	707 1007	83.17 % 77.38 %	14.44 % 19.20 %	2.38 % 3.41 %
Sport & Fitness	29346 28835	23400 21461	5134 6244	812 1130	79.74 % 74.43 %	17.49 % 21.65 %	2.77 % 3.92 %
Job & Career	29857 29012	23560 21270	5415 6579	882 1163	78.91 % 73.31 %	18.14 % 22.68 %	2.95 % 4.01 %
Dating	29100 28858	22156 20315	6091 7401	853 1142	76.14 % 70.40 %	20.93 % 25.65 %	2.93 % 3.96 %
Other	29603 28923	24579 22368	4291 5538	733 1017	83.03 % 77.34 %	14.50 % 19.15 %	2.48 % 3.52 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	38477 38821	29859 27818	7495 9452	1123 1551	77.60 % 71.66 %	19.48 % 24.35 %	2.92 % 4.00 %
Outlook Mail	37874 37303	29601 27229	7230 8594	1043 1480	78.16 % 72.99 %	19.09 % 23.04 %	2.75 % 3.97 %
Yahoo Mail	37635 37645	30453 28278	6166 7945	1016 1422	80.92 % 75.12 %	16.38 % 21.11 %	2.70 % 3.78 %
AOL Mail	38145 38343	30750 28597	6354 8258	1041 1488	80.61 % 74.58 %	16.66 % 21.54 %	2.73 % 3.88 %
Mail.com	38167 38073	31258 29006	5941 7703	968 1364	81.90 % 76.19 %	15.57 % 20.23 %	2.54 % 3.58 %
Yandex Mail	37977 37944	30154 27901	6743 8560	1080 1483	79.40 % 73.53 %	17.76 % 22.56 %	2.84 % 3.91 %
GMX Mail	37673 37847	30748 28740	6059 7805	866 1302	81.62 % 75.94 %	16.08 % 20.62 %	2.30 % 3.44 %
Zoho Mail	38533 37696	31847 29049	5779 7333	907 1314	82.65 % 77.06 %	15.00 % 19.45 %	2.35 % 3.49 %
ProtonMail	38193 38151	31596 29295	5696 7514	901 1342	82.73 % 76.79 %	14.91 % 19.70 %	2.36 % 3.52 %
Custom Mail	37684 38221	31660 29870	5170 7052	854 1299	84.01 % 78.15 %	13.72 % 18.45 %	2.27 % 3.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.