ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
394.103 393.672	319.752 296.739	64.147 82.307	10.204 14.626

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.13 % 75.38 %	16.28 % 20.91 %	2.59 % 3.72 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	29508 30274	24901 23775	3938 5473	669 1026	84.39 % 78.53 %	13.35 % 18.08 %	2.27 % 3.39 %
Elektronics	30381 30223	24887 23017	4748 6154	746 1052	81.92 % 76.16 %	15.63 % 20.36 %	2.46 % 3.48 %
Entertainment	29742 30317	24076 22736	4891 6463	775 1118	80.95 % 74.99 %	16.44 % 21.32 %	2.61 % 3.69 %
Cosmetics & Beauty	30189 30260	24439 22698	4948 6374	802 1188	80.95 % 75.01 %	16.39 % 21.06 %	2.66 % 3.93 %
Food & Drink	29819 30942	25135 24208	4005 5712	679 1022	84.29 % 78.24 %	13.43 % 18.46 %	2.28 % 3.30 %
Home & Garden	30768 30694	25855 24073	4239 5614	674 1007	84.03 % 78.43 %	13.78 % 18.29 %	2.19 % 3.28 %
Finance	30542 30341	23759 21846	5900 7200	883 1295	77.79 % 72.00 %	19.32 % 23.73 %	2.89 % 4.27 %
Health	30333 30289	23866 22012	5654 7063	813 1214	78.68 % 72.67 %	18.64 % 23.32 %	2.68 % 4.01 %
Pets	30703 30566	25585 23698	4385 5816	733 1052	83.33 % 77.53 %	14.28 % 19.03 %	2.39 % 3.44 %
Sport & Fitness	30329 29824	24230 22242	5251 6407	848 1175	79.89 % 74.58 %	17.31 % 21.48 %	2.80 % 3.94 %
Job & Career	30922 30064	24449 22082	5551 6763	922 1219	79.07 % 73.45 %	17.95 % 22.50 %	2.98 % 4.05 %
Dating	30160 29913	23029 21140	6231 7581	900 1192	76.36 % 70.67 %	20.66 % 25.34 %	2.98 % 3.98 %
Other	30707 29965	25541 23212	4406 5687	760 1066	83.18 % 77.46 %	14.35 % 18.98 %	2.48 % 3.56 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	39886 40208	31034 28900	7675 9689	1177 1619	77.81 % 71.88 %	19.24 % 24.10 %	2.95 % 4.03 %
Outlook Mail	39257 38653	30769 28264	7408 8822	1080 1567	78.38 % 73.12 %	18.87 % 22.82 %	2.75 % 4.05 %
Yahoo Mail	38991 38948	31611 29323	6323 8157	1057 1468	81.07 % 75.29 %	16.22 % 20.94 %	2.71 % 3.77 %
AOL Mail	39547 39683	31945 29658	6517 8474	1085 1551	80.78 % 74.74 %	16.48 % 21.35 %	2.74 % 3.91 %
Mail.com	39528 39394	32435 30076	6085 7901	1008 1417	82.06 % 76.35 %	15.39 % 20.06 %	2.55 % 3.60 %
Yandex Mail	39366 39304	31330 28975	6915 8794	1121 1535	79.59 % 73.72 %	17.57 % 22.37 %	2.85 % 3.91 %
GMX Mail	39010 39192	31926 29837	6192 7995	892 1360	81.84 % 76.13 %	15.87 % 20.40 %	2.29 % 3.47 %
Zoho Mail	39910 39078	33058 30189	5910 7527	942 1362	82.83 % 77.25 %	14.81 % 19.26 %	2.36 % 3.49 %
ProtonMail	39592 39631	32814 30520	5828 7715	950 1396	82.88 % 77.01 %	14.72 % 19.47 %	2.40 % 3.52 %
Custom Mail	39016 39581	32830 30997	5294 7233	892 1351	84.14 % 78.31 %	13.57 % 18.27 %	2.29 % 3.41 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.