ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
106.295 106.226	74.338 66.206	30.479 37.070	1.478 2.950

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox Rate	Spam Rate	Lost Rate
69.94 % 62.33 %	28.67 % 34.90 %	1.39 % 2.78 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Clothing	7558 8200	5636 5520	1814 2455	108 225	74.57 % 67.32 %	24.00 % 29.94 %	1.43 % 2.74 %
Elektronics	7979 8366	5548 5182	2325 2950	106 234	69.53 % 61.94 %	29.14 % 35.26 %	1.33 % 2.80 %
Entertainment	8045 8408	5587 5185	2353 2990	105 233	69.45 % 61.67 %	29.25 % 35.56 %	1.31 % 2.77 %
Cosmetics & Beauty	8173 8170	5702 5062	2364 2879	107 229	69.77 % 61.96 %	28.92 % 35.24 %	1.31 % 2.80 %
Food & Drink	7994 8694	5941 5808	1933 2649	120 237	74.32 % 66.80 %	24.18 % 30.47 %	1.50 % 2.73 %
Home & Garden	8508 8132	6333 5421	2059 2487	116 224	74.44 % 66.66 %	24.20 % 30.58 %	1.36 % 2.75 %
Finance	8294 7801	5379 4455	2806 3131	109 215	64.85 % 57.11 %	33.83 % 40.14 %	1.31 % 2.76 %
Health	8270 8158	5360 4643	2798 3290	112 225	64.81 % 56.91 %	33.83 % 40.33 %	1.35 % 2.76 %
Pets	8435 8299	6302 5536	2018 2534	115 229	74.71 % 66.71 %	23.92 % 30.53 %	1.36 % 2.76 %
Sport & Fitness	8410 7665	5819 4752	2469 2698	122 215	69.19 % 62.00 %	29.36 % 35.20 %	1.45 % 2.80 %
Job & Career	8426 8084	5873 5007	2435 2849	118 228	69.70 % 61.94 %	28.90 % 35.24 %	1.40 % 2.82 %
Dating	7941 8072	4717 4177	3104 3671	120 224	59.40 % 51.75 %	39.09 % 45.48 %	1.51 % 2.78 %
Other	8262 8177	6141 5458	2001 2487	120 232	74.33 % 66.75 %	24.22 % 30.41 %	1.45 % 2.84 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox Rate	Spam Rate	Lost Rate
Gmail	10654 11233	6857 6364	3646 4554	151 315	64.36 % 56.65 %	34.22 % 40.54 %	1.42 % 2.80 %
Outlook Mail	10690 9763	7027 5732	3511 3762	152 269	65.73 % 58.71 %	32.84 % 38.53 %	1.42 % 2.76 %
Yahoo Mail	10414 10243	7431 6513	2832 3442	151 288	71.36 % 63.58 %	27.19 % 33.60 %	1.45 % 2.81 %
AOL Mail	10715 11042	7617 6992	2952 3748	146 302	71.09 % 63.32 %	27.55 % 33.94 %	1.36 % 2.74 %
Mail.com	10653 10605	7707 6842	2806 3467	140 296	72.35 % 64.52 %	26.34 % 32.69 %	1.31 % 2.79 %
Yandex Mail	10624 10644	7377 6561	3100 3785	147 298	69.44 % 61.64 %	29.18 % 35.56 %	1.38 % 2.80 %
GMX Mail	10495 10416	7182 6323	3168 3804	145 289	68.43 % 60.70 %	30.19 % 36.52 %	1.38 % 2.77 %
Zoho Mail	10979 10543	7925 6813	2902 3441	152 289	72.18 % 64.62 %	26.43 % 32.64 %	1.38 % 2.74 %
ProtonMail	10861 10930	7642 6862	3062 3768	157 300	70.36 % 62.78 %	28.19 % 34.47 %	1.45 % 2.74 %
Custom Mail	10210 10807	7573 7204	2500 3299	137 304	74.17 % 66.66 %	24.49 % 30.53 %	1.34 % 2.81 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.