ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
250.489 250.770	196.678 181.359	48.036 60.618	5.775 8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.52 % 72.32 %	19.18 % 24.17 %	2.31 % 3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	18445 19330	15144 14674	2900 4026	401 630	82.10 % 75.91 %	15.72 % 20.83 %	2.17 % 3.26 %
Elektronics	19102 19256	15101 14028	3578 4588	423 640	79.05 % 72.85 %	18.73 % 23.83 %	2.21 % 3.32 %
Entertainment	18900 19383	14793 13883	3671 4791	436 709	78.27 % 71.62 %	19.42 % 24.72 %	2.31 % 3.66 %
Cosmetics & Beauty	19112 19262	14961 13852	3703 4689	448 721	78.28 % 71.91 %	19.38 % 24.34 %	2.34 % 3.74 %
Food & Drink	18839 19914	15475 15015	2996 4265	368 634	82.14 % 75.40 %	15.90 % 21.42 %	1.95 % 3.18 %
Home & Garden	19696 19536	16114 14787	3196 4137	386 612	81.81 % 75.69 %	16.23 % 21.18 %	1.96 % 3.13 %
Finance	19457 19209	14528 13199	4430 5272	499 738	74.67 % 68.71 %	22.77 % 27.45 %	2.56 % 3.84 %
Health	19424 19197	14679 13237	4304 5255	441 705	75.57 % 68.95 %	22.16 % 27.37 %	2.27 % 3.67 %
Pets	19487 19407	15836 14558	3238 4222	413 627	81.26 % 75.01 %	16.62 % 21.76 %	2.12 % 3.23 %
Sport & Fitness	19468 18861	15048 13543	3926 4618	494 700	77.30 % 71.80 %	20.17 % 24.48 %	2.54 % 3.71 %
Job & Career	19858 19053	15258 13495	4083 4854	517 704	76.84 % 70.83 %	20.56 % 25.48 %	2.60 % 3.69 %
Dating	19151 19151	13894 12686	4759 5739	498 726	72.55 % 66.24 %	24.85 % 29.97 %	2.60 % 3.79 %
Other	19550 19211	15847 14402	3252 4162	451 647	81.06 % 74.97 %	16.63 % 21.66 %	2.31 % 3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	25206 25876	18800 17674	5755 7250	651 952	74.59 % 68.30 %	22.83 % 28.02 %	2.58 % 3.68 %
Outlook Mail	25175 24410	18961 17082	5587 6425	627 903	75.32 % 69.98 %	22.19 % 26.32 %	2.49 % 3.70 %
Yahoo Mail	24532 24655	19362 17909	4602 5862	568 884	78.93 % 72.64 %	18.76 % 23.78 %	2.32 % 3.59 %
AOL Mail	25180 25530	19781 18364	4808 6218	591 948	78.56 % 71.93 %	19.09 % 24.36 %	2.35 % 3.71 %
Mail.com	25139 25223	20049 18567	4511 5802	579 854	79.75 % 73.61 %	17.94 % 23.00 %	2.30 % 3.39 %
Yandex Mail	25112 24896	19391 17630	5084 6350	637 916	77.22 % 70.81 %	20.25 % 25.51 %	2.54 % 3.68 %
GMX Mail	24934 24852	19610 18045	4781 6002	543 805	78.65 % 72.61 %	19.17 % 24.15 %	2.18 % 3.24 %
Zoho Mail	25409 24884	20414 18486	4457 5565	538 833	80.34 % 74.29 %	17.54 % 22.36 %	2.12 % 3.35 %
ProtonMail	25002 25162	19997 18511	4482 5806	523 845	79.98 % 73.57 %	17.93 % 23.07 %	2.09 % 3.36 %
Custom Mail	24800 25282	20313 19091	3969 5338	518 853	81.91 % 75.51 %	16.00 % 21.11 %	2.09 % 3.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.