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ActiveCampaign and SendInBlue Email Deliverability Comparison

  ActiveCampaign
  SendInBlue

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  284.833
  284.660
  226.157
  208.766
  51.879
  65.694
  6.797
  10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  79.40 %
  73.34 %
  18.21 %
  23.08 %
  2.39 %
  3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  21029
  21937
  17423
  16844
  3148
  4368
  458
  725
  82.85 %
  76.78 %
  14.97 %
  19.91 %
  2.18 %
  3.30 %
Elektronics
  21822
  21878
  17457
  16165
  3858
  4957
  507
  756
  80.00 %
  73.89 %
  17.68 %
  22.66 %
  2.32 %
  3.46 %
Entertainment
  21535
  22002
  17034
  16025
  3970
  5186
  531
  791
  79.10 %
  72.83 %
  18.44 %
  23.57 %
  2.47 %
  3.60 %
Cosmetics & Beauty
  21727
  21887
  17200
  15959
  3997
  5087
  530
  841
  79.16 %
  72.92 %
  18.40 %
  23.24 %
  2.44 %
  3.84 %
Food & Drink
  21510
  22459
  17821
  17139
  3242
  4598
  447
  722
  82.85 %
  76.31 %
  15.07 %
  20.47 %
  2.08 %
  3.21 %
Home & Garden
  22289
  22188
  18411
  17003
  3431
  4482
  447
  703
  82.60 %
  76.63 %
  15.39 %
  20.20 %
  2.01 %
  3.17 %
Finance
  22217
  21879
  16839
  15276
  4792
  5724
  586
  879
  75.79 %
  69.82 %
  21.57 %
  26.16 %
  2.64 %
  4.02 %
Health
  21955
  21797
  16815
  15292
  4617
  5668
  523
  837
  76.59 %
  70.16 %
  21.03 %
  26.00 %
  2.38 %
  3.84 %
Pets
  22116
  22044
  18124
  16716
  3506
  4594
  486
  734
  81.95 %
  75.83 %
  15.85 %
  20.84 %
  2.20 %
  3.33 %
Sport & Fitness
  22032
  21454
  17234
  15617
  4235
  5036
  563
  801
  78.22 %
  72.79 %
  19.22 %
  23.47 %
  2.56 %
  3.73 %
Job & Career
  22474
  21689
  17441
  15556
  4427
  5303
  606
  830
  77.61 %
  71.72 %
  19.70 %
  24.45 %
  2.70 %
  3.83 %
Dating
  21859
  21637
  16143
  14643
  5122
  6164
  594
  830
  73.85 %
  67.68 %
  23.43 %
  28.49 %
  2.72 %
  3.84 %
Other
  22268
  21809
  18215
  16531
  3534
  4527
  519
  751
  81.80 %
  75.80 %
  15.87 %
  20.76 %
  2.33 %
  3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  28649
  29206
  21683
  20288
  6204
  7807
  762
  1111
  75.69 %
  69.47 %
  21.66 %
  26.73 %
  2.66 %
  3.80 %
Outlook Mail
  28601
  27782
  21837
  19728
  6026
  6989
  738
  1065
  76.35 %
  71.01 %
  21.07 %
  25.16 %
  2.58 %
  3.83 %
Yahoo Mail
  27970
  28020
  22271
  20602
  5008
  6396
  691
  1022
  79.62 %
  73.53 %
  17.90 %
  22.83 %
  2.47 %
  3.65 %
AOL Mail
  28577
  29012
  22653
  21142
  5216
  6767
  708
  1103
  79.27 %
  72.87 %
  18.25 %
  23.32 %
  2.48 %
  3.80 %
Mail.com
  28490
  28486
  22952
  21231
  4875
  6279
  663
  976
  80.56 %
  74.53 %
  17.11 %
  22.04 %
  2.33 %
  3.43 %
Yandex Mail
  28497
  28248
  22218
  20270
  5524
  6907
  755
  1071
  77.97 %
  71.76 %
  19.38 %
  24.45 %
  2.65 %
  3.79 %
GMX Mail
  28404
  28350
  22638
  20931
  5129
  6481
  637
  938
  79.70 %
  73.83 %
  18.06 %
  22.86 %
  2.24 %
  3.31 %
Zoho Mail
  29013
  28255
  23566
  21270
  4823
  6025
  624
  960
  81.23 %
  75.28 %
  16.62 %
  21.32 %
  2.15 %
  3.40 %
ProtonMail
  28453
  28629
  23044
  21391
  4798
  6258
  611
  980
  80.99 %
  74.72 %
  16.86 %
  21.86 %
  2.15 %
  3.42 %
Custom Mail
  28179
  28672
  23295
  21913
  4276
  5785
  608
  974
  82.67 %
  76.43 %
  15.17 %
  20.18 %
  2.16 %
  3.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.