ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
284.833 284.660	226.157 208.766	51.879 65.694	6.797 10.200

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.40 % 73.34 %	18.21 % 23.08 %	2.39 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	21029 21937	17423 16844	3148 4368	458 725	82.85 % 76.78 %	14.97 % 19.91 %	2.18 % 3.30 %
Elektronics	21822 21878	17457 16165	3858 4957	507 756	80.00 % 73.89 %	17.68 % 22.66 %	2.32 % 3.46 %
Entertainment	21535 22002	17034 16025	3970 5186	531 791	79.10 % 72.83 %	18.44 % 23.57 %	2.47 % 3.60 %
Cosmetics & Beauty	21727 21887	17200 15959	3997 5087	530 841	79.16 % 72.92 %	18.40 % 23.24 %	2.44 % 3.84 %
Food & Drink	21510 22459	17821 17139	3242 4598	447 722	82.85 % 76.31 %	15.07 % 20.47 %	2.08 % 3.21 %
Home & Garden	22289 22188	18411 17003	3431 4482	447 703	82.60 % 76.63 %	15.39 % 20.20 %	2.01 % 3.17 %
Finance	22217 21879	16839 15276	4792 5724	586 879	75.79 % 69.82 %	21.57 % 26.16 %	2.64 % 4.02 %
Health	21955 21797	16815 15292	4617 5668	523 837	76.59 % 70.16 %	21.03 % 26.00 %	2.38 % 3.84 %
Pets	22116 22044	18124 16716	3506 4594	486 734	81.95 % 75.83 %	15.85 % 20.84 %	2.20 % 3.33 %
Sport & Fitness	22032 21454	17234 15617	4235 5036	563 801	78.22 % 72.79 %	19.22 % 23.47 %	2.56 % 3.73 %
Job & Career	22474 21689	17441 15556	4427 5303	606 830	77.61 % 71.72 %	19.70 % 24.45 %	2.70 % 3.83 %
Dating	21859 21637	16143 14643	5122 6164	594 830	73.85 % 67.68 %	23.43 % 28.49 %	2.72 % 3.84 %
Other	22268 21809	18215 16531	3534 4527	519 751	81.80 % 75.80 %	15.87 % 20.76 %	2.33 % 3.44 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	28649 29206	21683 20288	6204 7807	762 1111	75.69 % 69.47 %	21.66 % 26.73 %	2.66 % 3.80 %
Outlook Mail	28601 27782	21837 19728	6026 6989	738 1065	76.35 % 71.01 %	21.07 % 25.16 %	2.58 % 3.83 %
Yahoo Mail	27970 28020	22271 20602	5008 6396	691 1022	79.62 % 73.53 %	17.90 % 22.83 %	2.47 % 3.65 %
AOL Mail	28577 29012	22653 21142	5216 6767	708 1103	79.27 % 72.87 %	18.25 % 23.32 %	2.48 % 3.80 %
Mail.com	28490 28486	22952 21231	4875 6279	663 976	80.56 % 74.53 %	17.11 % 22.04 %	2.33 % 3.43 %
Yandex Mail	28497 28248	22218 20270	5524 6907	755 1071	77.97 % 71.76 %	19.38 % 24.45 %	2.65 % 3.79 %
GMX Mail	28404 28350	22638 20931	5129 6481	637 938	79.70 % 73.83 %	18.06 % 22.86 %	2.24 % 3.31 %
Zoho Mail	29013 28255	23566 21270	4823 6025	624 960	81.23 % 75.28 %	16.62 % 21.32 %	2.15 % 3.40 %
ProtonMail	28453 28629	23044 21391	4798 6258	611 980	80.99 % 74.72 %	16.86 % 21.86 %	2.15 % 3.42 %
Custom Mail	28179 28672	23295 21913	4276 5785	608 974	82.67 % 76.43 %	15.17 % 20.18 %	2.16 % 3.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.