ActiveCampaign and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
373.562
373.154
|
302.146
280.139
|
61.850
79.229
|
9.566
13.786
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.88 %
75.07 %
|
16.56 %
21.23 %
|
2.56 %
3.69 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
27907
28716
|
23493
22471
|
3787
5273
|
627
972
|
84.18 %
78.25 %
|
13.57 %
18.36 %
|
2.25 %
3.38 %
|
Elektronics |
28790
28635
|
23503
21701
|
4587
5929
|
700
1005
|
81.64 %
75.78 %
|
15.93 %
20.71 %
|
2.43 %
3.51 %
|
Entertainment |
28205
28745
|
22754
21469
|
4720
6226
|
731
1050
|
80.67 %
74.69 %
|
16.73 %
21.66 %
|
2.59 %
3.65 %
|
Cosmetics & Beauty |
28594
28662
|
23071
21403
|
4768
6130
|
755
1129
|
80.68 %
74.67 %
|
16.67 %
21.39 %
|
2.64 %
3.94 %
|
Food & Drink |
28276
29330
|
23777
22872
|
3859
5503
|
640
955
|
84.09 %
77.98 %
|
13.65 %
18.76 %
|
2.26 %
3.26 %
|
Home & Garden |
29146
29075
|
24428
22730
|
4086
5401
|
632
944
|
83.81 %
78.18 %
|
14.02 %
18.58 %
|
2.17 %
3.25 %
|
Finance |
28924
28724
|
22402
20582
|
5687
6921
|
835
1221
|
77.45 %
71.65 %
|
19.66 %
24.09 %
|
2.89 %
4.25 %
|
Health |
28751
28737
|
22534
20783
|
5460
6808
|
757
1146
|
78.38 %
72.32 %
|
18.99 %
23.69 %
|
2.63 %
3.99 %
|
Pets |
29138
28992
|
24221
22399
|
4229
5597
|
688
996
|
83.13 %
77.26 %
|
14.51 %
19.31 %
|
2.36 %
3.44 %
|
Sport & Fitness |
28819
28287
|
22960
21019
|
5066
6158
|
793
1110
|
79.67 %
74.31 %
|
17.58 %
21.77 %
|
2.75 %
3.92 %
|
Job & Career |
29306
28529
|
23111
20891
|
5340
6500
|
855
1138
|
78.86 %
73.23 %
|
18.22 %
22.78 %
|
2.92 %
3.99 %
|
Dating |
28577
28327
|
21722
19895
|
6019
7316
|
836
1116
|
76.01 %
70.23 %
|
21.06 %
25.83 %
|
2.93 %
3.94 %
|
Other |
29129
28395
|
24170
21924
|
4242
5467
|
717
1004
|
82.98 %
77.21 %
|
14.56 %
19.25 %
|
2.46 %
3.54 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
37797
38127
|
29304
27258
|
7404
9341
|
1089
1528
|
77.53 %
71.49 %
|
19.59 %
24.50 %
|
2.88 %
4.01 %
|
Outlook Mail |
37259
36633
|
29081
26696
|
7151
8489
|
1027
1448
|
78.05 %
72.87 %
|
19.19 %
23.17 %
|
2.76 %
3.95 %
|
Yahoo Mail |
36927
36922
|
29857
27694
|
6081
7838
|
989
1390
|
80.85 %
75.01 %
|
16.47 %
21.23 %
|
2.68 %
3.76 %
|
AOL Mail |
37447
37682
|
30162
28061
|
6269
8159
|
1016
1462
|
80.55 %
74.47 %
|
16.74 %
21.65 %
|
2.71 %
3.88 %
|
Mail.com |
37435
37345
|
30630
28402
|
5856
7601
|
949
1342
|
81.82 %
76.05 %
|
15.64 %
20.35 %
|
2.54 %
3.59 %
|
Yandex Mail |
37317
37238
|
29600
27334
|
6657
8444
|
1060
1460
|
79.32 %
73.40 %
|
17.84 %
22.68 %
|
2.84 %
3.92 %
|
GMX Mail |
36993
37207
|
30162
28212
|
5989
7720
|
842
1275
|
81.53 %
75.82 %
|
16.19 %
20.75 %
|
2.28 %
3.43 %
|
Zoho Mail |
37823
37035
|
31240
28499
|
5702
7247
|
881
1289
|
82.60 %
76.95 %
|
15.08 %
19.57 %
|
2.33 %
3.48 %
|
ProtonMail |
37521
37426
|
31012
28687
|
5631
7424
|
878
1315
|
82.65 %
76.65 %
|
15.01 %
19.84 %
|
2.34 %
3.51 %
|
Custom Mail |
37043
37539
|
31098
29296
|
5110
6966
|
835
1277
|
83.95 %
78.04 %
|
13.79 %
18.56 %
|
2.25 %
3.40 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
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- ActiveCampaign and MailChimp comparison
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