ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
305.277 305.173	243.674 225.338	54.154 68.845	7.449 10.990

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
79.82 % 73.84 %	17.74 % 22.56 %	2.44 % 3.60 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	22603 23563	18816 18204	3292 4586	495 773	83.25 % 77.26 %	14.56 % 19.46 %	2.19 % 3.28 %
Elektronics	23468 23496	18879 17486	4028 5193	561 817	80.45 % 74.42 %	17.16 % 22.10 %	2.39 % 3.48 %
Entertainment	23095 23498	18373 17233	4144 5417	578 848	79.55 % 73.34 %	17.94 % 23.05 %	2.50 % 3.61 %
Cosmetics & Beauty	23290 23470	18543 17232	4175 5337	572 901	79.62 % 73.42 %	17.93 % 22.74 %	2.46 % 3.84 %
Food & Drink	23102 24019	19229 18447	3384 4799	489 773	83.24 % 76.80 %	14.65 % 19.98 %	2.12 % 3.22 %
Home & Garden	23839 23790	19772 18342	3576 4694	491 754	82.94 % 77.10 %	15.00 % 19.73 %	2.06 % 3.17 %
Finance	23790 23413	18156 16468	5001 5996	633 949	76.32 % 70.34 %	21.02 % 25.61 %	2.66 % 4.05 %
Health	23503 23397	18117 16568	4807 5929	579 900	77.08 % 70.81 %	20.45 % 25.34 %	2.46 % 3.85 %
Pets	23756 23621	19543 18002	3673 4827	540 792	82.27 % 76.21 %	15.46 % 20.44 %	2.27 % 3.35 %
Sport & Fitness	23623 23079	18577 16895	4430 5305	616 879	78.64 % 73.21 %	18.75 % 22.99 %	2.61 % 3.81 %
Job & Career	24046 23279	18735 16796	4635 5584	676 899	77.91 % 72.15 %	19.28 % 23.99 %	2.81 % 3.86 %
Dating	23352 23197	17381 15875	5322 6429	649 893	74.43 % 68.44 %	22.79 % 27.71 %	2.78 % 3.85 %
Other	23810 23351	19553 17790	3687 4749	570 812	82.12 % 76.19 %	15.49 % 20.34 %	2.39 % 3.48 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	30720 31187	23409 21829	6474 8150	837 1208	76.20 % 69.99 %	21.07 % 26.13 %	2.72 % 3.87 %
Outlook Mail	30628 29773	23534 21287	6288 7328	806 1158	76.84 % 71.50 %	20.53 % 24.61 %	2.63 % 3.89 %
Yahoo Mail	30018 30099	24013 22262	5253 6734	752 1103	80.00 % 73.96 %	17.50 % 22.37 %	2.51 % 3.66 %
AOL Mail	30533 31110	24314 22831	5446 7108	773 1171	79.63 % 73.39 %	17.84 % 22.85 %	2.53 % 3.76 %
Mail.com	30551 30531	24727 22890	5098 6583	726 1058	80.94 % 74.97 %	16.69 % 21.56 %	2.38 % 3.47 %
Yandex Mail	30515 30309	23905 21882	5778 7262	832 1165	78.34 % 72.20 %	18.93 % 23.96 %	2.73 % 3.84 %
GMX Mail	30398 30455	24385 22672	5327 6779	686 1004	80.22 % 74.44 %	17.52 % 22.26 %	2.26 % 3.30 %
Zoho Mail	31112 30325	25387 22978	5029 6312	696 1035	81.60 % 75.77 %	16.16 % 20.81 %	2.24 % 3.41 %
ProtonMail	30518 30682	24856 23105	4984 6530	678 1047	81.45 % 75.30 %	16.33 % 21.28 %	2.22 % 3.41 %
Custom Mail	30284 30702	25144 23602	4477 6059	663 1041	83.03 % 76.87 %	14.78 % 19.73 %	2.19 % 3.39 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.