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ActiveCampaign and SendInBlue Email Deliverability Comparison

  ActiveCampaign
  SendInBlue

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  182.319
  182.453
  137.981
  126.415
  40.595
  50.192
  3.743
  5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  75.68 %
  69.29 %
  22.27 %
  27.51 %
  2.05 %
  3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  13343
  14117
  10639
  10361
  2441
  3330
  263
  426
  79.73 %
  73.39 %
  18.29 %
  23.59 %
  1.97 %
  3.02 %
Elektronics
  13924
  14020
  10595
  9746
  3061
  3846
  268
  428
  76.09 %
  69.51 %
  21.98 %
  27.43 %
  1.92 %
  3.05 %
Entertainment
  13741
  14256
  10353
  9773
  3102
  4002
  286
  481
  75.34 %
  68.55 %
  22.57 %
  28.07 %
  2.08 %
  3.37 %
Cosmetics & Beauty
  13789
  14106
  10392
  9729
  3116
  3901
  281
  476
  75.36 %
  68.97 %
  22.60 %
  27.65 %
  2.04 %
  3.37 %
Food & Drink
  13665
  14588
  10875
  10600
  2541
  3556
  249
  432
  79.58 %
  72.66 %
  18.59 %
  24.38 %
  1.82 %
  2.96 %
Home & Garden
  14452
  14205
  11468
  10371
  2724
  3421
  260
  413
  79.35 %
  73.01 %
  18.85 %
  24.08 %
  1.80 %
  2.91 %
Finance
  14146
  13872
  10105
  9052
  3744
  4343
  297
  477
  71.43 %
  65.25 %
  26.47 %
  31.31 %
  2.10 %
  3.44 %
Health
  14184
  13979
  10241
  9115
  3668
  4402
  275
  462
  72.20 %
  65.20 %
  25.86 %
  31.49 %
  1.94 %
  3.30 %
Pets
  14212
  14202
  11225
  10295
  2710
  3472
  277
  435
  78.98 %
  72.49 %
  19.07 %
  24.45 %
  1.95 %
  3.06 %
Sport & Fitness
  14237
  13534
  10610
  9308
  3305
  3759
  322
  467
  74.52 %
  68.77 %
  23.21 %
  27.77 %
  2.26 %
  3.45 %
Job & Career
  14523
  13738
  10771
  9373
  3395
  3927
  357
  438
  74.17 %
  68.23 %
  23.38 %
  28.58 %
  2.46 %
  3.19 %
Dating
  13798
  13831
  9425
  8550
  4056
  4822
  317
  459
  68.31 %
  61.82 %
  29.40 %
  34.86 %
  2.30 %
  3.32 %
Other
  14305
  14005
  11282
  10142
  2732
  3411
  291
  452
  78.87 %
  72.42 %
  19.10 %
  24.36 %
  2.03 %
  3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  18395
  18932
  13122
  12244
  4880
  6069
  393
  619
  71.33 %
  64.67 %
  26.53 %
  32.06 %
  2.14 %
  3.27 %
Outlook Mail
  18379
  17499
  13252
  11647
  4710
  5256
  417
  596
  72.10 %
  66.56 %
  25.63 %
  30.04 %
  2.27 %
  3.41 %
Yahoo Mail
  17741
  17796
  13571
  12448
  3802
  4762
  368
  586
  76.50 %
  69.95 %
  21.43 %
  26.76 %
  2.07 %
  3.29 %
AOL Mail
  18443
  18770
  14023
  13034
  4025
  5128
  395
  608
  76.03 %
  69.44 %
  21.82 %
  27.32 %
  2.14 %
  3.24 %
Mail.com
  18195
  18311
  14058
  12999
  3776
  4755
  361
  557
  77.26 %
  70.99 %
  20.75 %
  25.97 %
  1.98 %
  3.04 %
Yandex Mail
  18254
  18268
  13618
  12432
  4228
  5236
  408
  600
  74.60 %
  68.05 %
  23.16 %
  28.66 %
  2.24 %
  3.28 %
GMX Mail
  18052
  17974
  13582
  12398
  4124
  5033
  346
  543
  75.24 %
  68.98 %
  22.85 %
  28.00 %
  1.92 %
  3.02 %
Zoho Mail
  18575
  17977
  14413
  12821
  3802
  4599
  360
  557
  77.59 %
  71.32 %
  20.47 %
  25.58 %
  1.94 %
  3.10 %
ProtonMail
  18277
  18443
  14024
  12913
  3892
  4915
  361
  615
  76.73 %
  70.02 %
  21.29 %
  26.65 %
  1.98 %
  3.33 %
Custom Mail
  18008
  18483
  14318
  13479
  3356
  4439
  334
  565
  79.51 %
  72.93 %
  18.64 %
  24.02 %
  1.85 %
  3.06 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.