ActiveCampaign and SendInBlue Email Deliverability Comparison
In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
284.833
284.660
|
226.157
208.766
|
51.879
65.694
|
6.797
10.200
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
79.40 %
73.34 %
|
18.21 %
23.08 %
|
2.39 %
3.58 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
21029
21937
|
17423
16844
|
3148
4368
|
458
725
|
82.85 %
76.78 %
|
14.97 %
19.91 %
|
2.18 %
3.30 %
|
Elektronics |
21822
21878
|
17457
16165
|
3858
4957
|
507
756
|
80.00 %
73.89 %
|
17.68 %
22.66 %
|
2.32 %
3.46 %
|
Entertainment |
21535
22002
|
17034
16025
|
3970
5186
|
531
791
|
79.10 %
72.83 %
|
18.44 %
23.57 %
|
2.47 %
3.60 %
|
Cosmetics & Beauty |
21727
21887
|
17200
15959
|
3997
5087
|
530
841
|
79.16 %
72.92 %
|
18.40 %
23.24 %
|
2.44 %
3.84 %
|
Food & Drink |
21510
22459
|
17821
17139
|
3242
4598
|
447
722
|
82.85 %
76.31 %
|
15.07 %
20.47 %
|
2.08 %
3.21 %
|
Home & Garden |
22289
22188
|
18411
17003
|
3431
4482
|
447
703
|
82.60 %
76.63 %
|
15.39 %
20.20 %
|
2.01 %
3.17 %
|
Finance |
22217
21879
|
16839
15276
|
4792
5724
|
586
879
|
75.79 %
69.82 %
|
21.57 %
26.16 %
|
2.64 %
4.02 %
|
Health |
21955
21797
|
16815
15292
|
4617
5668
|
523
837
|
76.59 %
70.16 %
|
21.03 %
26.00 %
|
2.38 %
3.84 %
|
Pets |
22116
22044
|
18124
16716
|
3506
4594
|
486
734
|
81.95 %
75.83 %
|
15.85 %
20.84 %
|
2.20 %
3.33 %
|
Sport & Fitness |
22032
21454
|
17234
15617
|
4235
5036
|
563
801
|
78.22 %
72.79 %
|
19.22 %
23.47 %
|
2.56 %
3.73 %
|
Job & Career |
22474
21689
|
17441
15556
|
4427
5303
|
606
830
|
77.61 %
71.72 %
|
19.70 %
24.45 %
|
2.70 %
3.83 %
|
Dating |
21859
21637
|
16143
14643
|
5122
6164
|
594
830
|
73.85 %
67.68 %
|
23.43 %
28.49 %
|
2.72 %
3.84 %
|
Other |
22268
21809
|
18215
16531
|
3534
4527
|
519
751
|
81.80 %
75.80 %
|
15.87 %
20.76 %
|
2.33 %
3.44 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
28649
29206
|
21683
20288
|
6204
7807
|
762
1111
|
75.69 %
69.47 %
|
21.66 %
26.73 %
|
2.66 %
3.80 %
|
Outlook Mail |
28601
27782
|
21837
19728
|
6026
6989
|
738
1065
|
76.35 %
71.01 %
|
21.07 %
25.16 %
|
2.58 %
3.83 %
|
Yahoo Mail |
27970
28020
|
22271
20602
|
5008
6396
|
691
1022
|
79.62 %
73.53 %
|
17.90 %
22.83 %
|
2.47 %
3.65 %
|
AOL Mail |
28577
29012
|
22653
21142
|
5216
6767
|
708
1103
|
79.27 %
72.87 %
|
18.25 %
23.32 %
|
2.48 %
3.80 %
|
Mail.com |
28490
28486
|
22952
21231
|
4875
6279
|
663
976
|
80.56 %
74.53 %
|
17.11 %
22.04 %
|
2.33 %
3.43 %
|
Yandex Mail |
28497
28248
|
22218
20270
|
5524
6907
|
755
1071
|
77.97 %
71.76 %
|
19.38 %
24.45 %
|
2.65 %
3.79 %
|
GMX Mail |
28404
28350
|
22638
20931
|
5129
6481
|
637
938
|
79.70 %
73.83 %
|
18.06 %
22.86 %
|
2.24 %
3.31 %
|
Zoho Mail |
29013
28255
|
23566
21270
|
4823
6025
|
624
960
|
81.23 %
75.28 %
|
16.62 %
21.32 %
|
2.15 %
3.40 %
|
ProtonMail |
28453
28629
|
23044
21391
|
4798
6258
|
611
980
|
80.99 %
74.72 %
|
16.86 %
21.86 %
|
2.15 %
3.42 %
|
Custom Mail |
28179
28672
|
23295
21913
|
4276
5785
|
608
974
|
82.67 %
76.43 %
|
15.17 %
20.18 %
|
2.16 %
3.40 %
|
Compare ActiveCampaign with other providers
Compare the email deliverability of ActiveCampaign with other providers.
- ActiveCampaign and AWeber comparison
- ActiveCampaign and Benchmark Email comparison
- ActiveCampaign and CampaignMonitor comparison
- ActiveCampaign and Clever Elements comparison
- ActiveCampaign and CleverReach comparison
- ActiveCampaign and Constant Contact comparison
- ActiveCampaign and ConvertKit comparison
- ActiveCampaign and GetResponse comparison
- ActiveCampaign and HubSpot comparison
- ActiveCampaign and Klick-Tipp comparison
- ActiveCampaign and MailChimp comparison
- ActiveCampaign and MailerLite comparison
- ActiveCampaign and Mailify comparison
- ActiveCampaign and Mailjet comparison
- ActiveCampaign and Moosend comparison
- ActiveCampaign and Newsletter2Go comparison
- ActiveCampaign and Rapidmail comparison
- ActiveCampaign and SendInBlue comparison
- ActiveCampaign and SendPulse comparison