ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
182.319 182.453	137.981 126.415	40.595 50.192	3.743 5.846

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
75.68 % 69.29 %	22.27 % 27.51 %	2.05 % 3.20 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	13343 14117	10639 10361	2441 3330	263 426	79.73 % 73.39 %	18.29 % 23.59 %	1.97 % 3.02 %
Elektronics	13924 14020	10595 9746	3061 3846	268 428	76.09 % 69.51 %	21.98 % 27.43 %	1.92 % 3.05 %
Entertainment	13741 14256	10353 9773	3102 4002	286 481	75.34 % 68.55 %	22.57 % 28.07 %	2.08 % 3.37 %
Cosmetics & Beauty	13789 14106	10392 9729	3116 3901	281 476	75.36 % 68.97 %	22.60 % 27.65 %	2.04 % 3.37 %
Food & Drink	13665 14588	10875 10600	2541 3556	249 432	79.58 % 72.66 %	18.59 % 24.38 %	1.82 % 2.96 %
Home & Garden	14452 14205	11468 10371	2724 3421	260 413	79.35 % 73.01 %	18.85 % 24.08 %	1.80 % 2.91 %
Finance	14146 13872	10105 9052	3744 4343	297 477	71.43 % 65.25 %	26.47 % 31.31 %	2.10 % 3.44 %
Health	14184 13979	10241 9115	3668 4402	275 462	72.20 % 65.20 %	25.86 % 31.49 %	1.94 % 3.30 %
Pets	14212 14202	11225 10295	2710 3472	277 435	78.98 % 72.49 %	19.07 % 24.45 %	1.95 % 3.06 %
Sport & Fitness	14237 13534	10610 9308	3305 3759	322 467	74.52 % 68.77 %	23.21 % 27.77 %	2.26 % 3.45 %
Job & Career	14523 13738	10771 9373	3395 3927	357 438	74.17 % 68.23 %	23.38 % 28.58 %	2.46 % 3.19 %
Dating	13798 13831	9425 8550	4056 4822	317 459	68.31 % 61.82 %	29.40 % 34.86 %	2.30 % 3.32 %
Other	14305 14005	11282 10142	2732 3411	291 452	78.87 % 72.42 %	19.10 % 24.36 %	2.03 % 3.23 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	18395 18932	13122 12244	4880 6069	393 619	71.33 % 64.67 %	26.53 % 32.06 %	2.14 % 3.27 %
Outlook Mail	18379 17499	13252 11647	4710 5256	417 596	72.10 % 66.56 %	25.63 % 30.04 %	2.27 % 3.41 %
Yahoo Mail	17741 17796	13571 12448	3802 4762	368 586	76.50 % 69.95 %	21.43 % 26.76 %	2.07 % 3.29 %
AOL Mail	18443 18770	14023 13034	4025 5128	395 608	76.03 % 69.44 %	21.82 % 27.32 %	2.14 % 3.24 %
Mail.com	18195 18311	14058 12999	3776 4755	361 557	77.26 % 70.99 %	20.75 % 25.97 %	1.98 % 3.04 %
Yandex Mail	18254 18268	13618 12432	4228 5236	408 600	74.60 % 68.05 %	23.16 % 28.66 %	2.24 % 3.28 %
GMX Mail	18052 17974	13582 12398	4124 5033	346 543	75.24 % 68.98 %	22.85 % 28.00 %	1.92 % 3.02 %
Zoho Mail	18575 17977	14413 12821	3802 4599	360 557	77.59 % 71.32 %	20.47 % 25.58 %	1.94 % 3.10 %
ProtonMail	18277 18443	14024 12913	3892 4915	361 615	76.73 % 70.02 %	21.29 % 26.65 %	1.98 % 3.33 %
Custom Mail	18008 18483	14318 13479	3356 4439	334 565	79.51 % 72.93 %	18.64 % 24.02 %	1.85 % 3.06 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.