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ActiveCampaign and SendInBlue Email Deliverability Comparison

  ActiveCampaign
  SendInBlue

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent Emails Inbox Emails Spam Emails Lost
  250.489
  250.770
  196.678
  181.359
  48.036
  60.618
  5.775
  8.793

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%) Spam (%) Lost (%)
  78.52 %
  72.32 %
  19.18 %
  24.17 %
  2.31 %
  3.51 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Clothing
  18445
  19330
  15144
  14674
  2900
  4026
  401
  630
  82.10 %
  75.91 %
  15.72 %
  20.83 %
  2.17 %
  3.26 %
Elektronics
  19102
  19256
  15101
  14028
  3578
  4588
  423
  640
  79.05 %
  72.85 %
  18.73 %
  23.83 %
  2.21 %
  3.32 %
Entertainment
  18900
  19383
  14793
  13883
  3671
  4791
  436
  709
  78.27 %
  71.62 %
  19.42 %
  24.72 %
  2.31 %
  3.66 %
Cosmetics & Beauty
  19112
  19262
  14961
  13852
  3703
  4689
  448
  721
  78.28 %
  71.91 %
  19.38 %
  24.34 %
  2.34 %
  3.74 %
Food & Drink
  18839
  19914
  15475
  15015
  2996
  4265
  368
  634
  82.14 %
  75.40 %
  15.90 %
  21.42 %
  1.95 %
  3.18 %
Home & Garden
  19696
  19536
  16114
  14787
  3196
  4137
  386
  612
  81.81 %
  75.69 %
  16.23 %
  21.18 %
  1.96 %
  3.13 %
Finance
  19457
  19209
  14528
  13199
  4430
  5272
  499
  738
  74.67 %
  68.71 %
  22.77 %
  27.45 %
  2.56 %
  3.84 %
Health
  19424
  19197
  14679
  13237
  4304
  5255
  441
  705
  75.57 %
  68.95 %
  22.16 %
  27.37 %
  2.27 %
  3.67 %
Pets
  19487
  19407
  15836
  14558
  3238
  4222
  413
  627
  81.26 %
  75.01 %
  16.62 %
  21.76 %
  2.12 %
  3.23 %
Sport & Fitness
  19468
  18861
  15048
  13543
  3926
  4618
  494
  700
  77.30 %
  71.80 %
  20.17 %
  24.48 %
  2.54 %
  3.71 %
Job & Career
  19858
  19053
  15258
  13495
  4083
  4854
  517
  704
  76.84 %
  70.83 %
  20.56 %
  25.48 %
  2.60 %
  3.69 %
Dating
  19151
  19151
  13894
  12686
  4759
  5739
  498
  726
  72.55 %
  66.24 %
  24.85 %
  29.97 %
  2.60 %
  3.79 %
Other
  19550
  19211
  15847
  14402
  3252
  4162
  451
  647
  81.06 %
  74.97 %
  16.63 %
  21.66 %
  2.31 %
  3.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider Emails Sent Emails Inbox Emails Spam Emails Lost Inbox (%) Spam (%) Lost (%)
Gmail
  25206
  25876
  18800
  17674
  5755
  7250
  651
  952
  74.59 %
  68.30 %
  22.83 %
  28.02 %
  2.58 %
  3.68 %
Outlook Mail
  25175
  24410
  18961
  17082
  5587
  6425
  627
  903
  75.32 %
  69.98 %
  22.19 %
  26.32 %
  2.49 %
  3.70 %
Yahoo Mail
  24532
  24655
  19362
  17909
  4602
  5862
  568
  884
  78.93 %
  72.64 %
  18.76 %
  23.78 %
  2.32 %
  3.59 %
AOL Mail
  25180
  25530
  19781
  18364
  4808
  6218
  591
  948
  78.56 %
  71.93 %
  19.09 %
  24.36 %
  2.35 %
  3.71 %
Mail.com
  25139
  25223
  20049
  18567
  4511
  5802
  579
  854
  79.75 %
  73.61 %
  17.94 %
  23.00 %
  2.30 %
  3.39 %
Yandex Mail
  25112
  24896
  19391
  17630
  5084
  6350
  637
  916
  77.22 %
  70.81 %
  20.25 %
  25.51 %
  2.54 %
  3.68 %
GMX Mail
  24934
  24852
  19610
  18045
  4781
  6002
  543
  805
  78.65 %
  72.61 %
  19.17 %
  24.15 %
  2.18 %
  3.24 %
Zoho Mail
  25409
  24884
  20414
  18486
  4457
  5565
  538
  833
  80.34 %
  74.29 %
  17.54 %
  22.36 %
  2.12 %
  3.35 %
ProtonMail
  25002
  25162
  19997
  18511
  4482
  5806
  523
  845
  79.98 %
  73.57 %
  17.93 %
  23.07 %
  2.09 %
  3.36 %
Custom Mail
  24800
  25282
  20313
  19091
  3969
  5338
  518
  853
  81.91 %
  75.51 %
  16.00 %
  21.11 %
  2.09 %
  3.37 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.