ActiveCampaign and SendInBlue Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and SendInBlue is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for SendInBlue.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
346.228 345.929	278.612 258.279	58.840 74.982	8.776 12.668

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats SendInBlue in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.47 % 74.66 %	16.99 % 21.68 %	2.53 % 3.66 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	25774 26645	21597 20756	3596 4989	581 900	83.79 % 77.90 %	13.95 % 18.72 %	2.25 % 3.38 %
Elektronics	26678 26570	21662 20012	4371 5628	645 930	81.20 % 75.32 %	16.38 % 21.18 %	2.42 % 3.50 %
Entertainment	26127 26650	20964 19784	4491 5891	672 975	80.24 % 74.24 %	17.19 % 22.11 %	2.57 % 3.66 %
Cosmetics & Beauty	26495 26542	21266 19715	4539 5798	690 1029	80.26 % 74.28 %	17.13 % 21.84 %	2.60 % 3.88 %
Food & Drink	26277 27219	22016 21108	3675 5223	586 888	83.78 % 77.55 %	13.99 % 19.19 %	2.23 % 3.26 %
Home & Garden	26956 27012	22496 21027	3883 5117	577 868	83.45 % 77.84 %	14.40 % 18.94 %	2.14 % 3.21 %
Finance	26918 26563	20726 18924	5425 6534	767 1105	77.00 % 71.24 %	20.15 % 24.60 %	2.85 % 4.16 %
Health	26676 26596	20766 19098	5211 6453	699 1045	77.85 % 71.81 %	19.53 % 24.26 %	2.62 % 3.93 %
Pets	27030 26848	22379 20660	4018 5281	633 907	82.79 % 76.95 %	14.86 % 19.67 %	2.34 % 3.38 %
Sport & Fitness	26747 26194	21202 19373	4819 5811	726 1010	79.27 % 73.96 %	18.02 % 22.18 %	2.71 % 3.86 %
Job & Career	27202 26452	21355 19283	5057 6129	790 1040	78.51 % 72.90 %	18.59 % 23.17 %	2.90 % 3.93 %
Dating	26453 26286	19962 18288	5738 6958	753 1040	75.46 % 69.57 %	21.69 % 26.47 %	2.85 % 3.96 %
Other	26895 26352	22221 20251	4017 5170	657 931	82.62 % 76.85 %	14.94 % 19.62 %	2.44 % 3.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than SendInBlue.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	34988 35333	26962 25054	7035 8857	991 1422	77.06 % 70.91 %	20.11 % 25.07 %	2.83 % 4.02 %
Outlook Mail	34506 33820	26767 24489	6800 8007	939 1324	77.57 % 72.41 %	19.71 % 23.68 %	2.72 % 3.91 %
Yahoo Mail	34113 34245	27457 25553	5749 7394	907 1298	80.49 % 74.62 %	16.85 % 21.59 %	2.66 % 3.79 %
AOL Mail	34675 35036	27814 25972	5945 7727	916 1337	80.21 % 74.13 %	17.14 % 22.05 %	2.64 % 3.82 %
Mail.com	34771 34598	28320 26191	5577 7180	874 1227	81.45 % 75.70 %	16.04 % 20.75 %	2.51 % 3.55 %
Yandex Mail	34608 34445	27307 25144	6314 7959	987 1342	78.90 % 73.00 %	18.24 % 23.11 %	2.85 % 3.90 %
GMX Mail	34386 34449	27864 25977	5738 7324	784 1148	81.03 % 75.41 %	16.69 % 21.26 %	2.28 % 3.33 %
Zoho Mail	35170 34359	28918 26314	5442 6862	810 1183	82.22 % 76.59 %	15.47 % 19.97 %	2.30 % 3.44 %
ProtonMail	34687 34790	28509 26521	5375 7068	803 1201	82.19 % 76.23 %	15.50 % 20.32 %	2.31 % 3.45 %
Custom Mail	34324 34854	28694 27064	4865 6604	765 1186	83.60 % 77.65 %	14.17 % 18.95 %	2.23 % 3.40 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.