ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
531.454 394.406	433.257 302.081	81.705 78.208	14.656 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.52 % 76.59 %	15.37 % 19.83 %	2.76 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40007 30362	33775 24204	5144 5178	977 980	84.42 % 79.72 %	12.86 % 17.05 %	2.44 % 3.23 %
Elektronics	41059 30287	33785 23385	6054 5902	1083 1000	82.28 % 77.21 %	14.74 % 19.49 %	2.64 % 3.30 %
Entertainment	40304 30255	32830 23092	6239 6045	1089 1118	81.46 % 76.32 %	15.48 % 19.98 %	2.70 % 3.70 %
Cosmetics & Beauty	40622 30425	33094 23232	6277 6099	1108 1094	81.47 % 76.36 %	15.45 % 20.05 %	2.73 % 3.60 %
Food & Drink	40461 30373	34120 24085	5221 5283	992 1005	84.33 % 79.30 %	12.90 % 17.39 %	2.45 % 3.31 %
Home & Garden	41360 30268	34786 24131	5443 5167	982 970	84.11 % 79.72 %	13.16 % 17.07 %	2.37 % 3.20 %
Finance	41202 30282	32366 22132	7449 6922	1276 1228	78.55 % 73.09 %	18.08 % 22.86 %	3.10 % 4.06 %
Health	40672 30386	32279 22511	7072 6731	1183 1144	79.36 % 74.08 %	17.39 % 22.15 %	2.91 % 3.76 %
Pets	41302 30515	34449 24072	5641 5436	1052 1007	83.41 % 78.89 %	13.66 % 17.81 %	2.55 % 3.30 %
Sport & Fitness	41062 30484	32985 23007	6686 6312	1204 1165	80.33 % 75.47 %	16.28 % 20.71 %	2.93 % 3.82 %
Job & Career	41372 30364	32891 22710	7044 6456	1293 1198	79.50 % 74.79 %	17.03 % 21.26 %	3.13 % 3.95 %
Dating	40693 30301	31483 21762	7756 7322	1315 1217	77.37 % 71.82 %	19.06 % 24.16 %	3.23 % 4.02 %
Other	41338 30104	34414 23758	5679 5355	1102 991	83.25 % 78.92 %	13.74 % 17.79 %	2.67 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50801 39282	39578 28873	9435 8892	1627 1517	77.91 % 73.50 %	18.57 % 22.64 %	3.20 % 3.86 %
Outlook Mail	49899 38997	39451 28821	8882 8633	1425 1543	79.06 % 73.91 %	17.80 % 22.14 %	2.86 % 3.96 %
Yahoo Mail	49470 40103	40243 30633	7688 8046	1397 1424	81.35 % 76.39 %	15.54 % 20.06 %	2.82 % 3.55 %
AOL Mail	50081 39425	40610 30059	7909 7908	1431 1458	81.09 % 76.24 %	15.79 % 20.06 %	2.86 % 3.70 %
Mail.com	50041 38624	41197 30060	7380 7211	1323 1353	82.33 % 77.83 %	14.75 % 18.67 %	2.64 % 3.50 %
Yandex Mail	50152 38821	40057 29129	8445 8168	1509 1524	79.87 % 75.03 %	16.84 % 21.04 %	3.01 % 3.93 %
GMX Mail	49534 39819	40781 30627	7401 7798	1199 1394	82.33 % 76.92 %	14.94 % 19.58 %	2.42 % 3.50 %
Zoho Mail	50234 40117	41744 31303	7127 7430	1271 1384	83.10 % 78.03 %	14.19 % 18.52 %	2.53 % 3.45 %
ProtonMail	50134 39371	41720 30858	6993 7262	1263 1251	83.22 % 78.38 %	13.95 % 18.45 %	2.52 % 3.18 %
Custom Mail	49577 39847	41799 31718	6449 6860	1179 1269	84.31 % 79.60 %	13.01 % 17.22 %	2.38 % 3.18 %
iCloud Mail	10430	8251	1617	415	79.11 % %	15.50 % %	3.98 % %
Tuta	10399	8755	1207	309	84.19 % %	11.61 % %	2.97 % %
Juno.com	10702	9071	1172	308	84.76 % %	10.95 % %	2.88 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.