ActiveCampaign and ConvertKit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and ConvertKit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for ConvertKit.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 394.406	441.426 302.081	83.789 78.208	14.905 14.117

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats ConvertKit in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 76.59 %	15.47 % 19.83 %	2.75 % 3.58 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 30362	34378 24204	5294 5178	995 980	84.32 % 79.72 %	12.98 % 17.05 %	2.44 % 3.23 %
Elektronics	41850 30287	34425 23385	6208 5902	1102 1000	82.26 % 77.21 %	14.83 % 19.49 %	2.63 % 3.30 %
Entertainment	41105 30255	33462 23092	6408 6045	1110 1118	81.41 % 76.32 %	15.59 % 19.98 %	2.70 % 3.70 %
Cosmetics & Beauty	41480 30425	33784 23232	6453 6099	1128 1094	81.45 % 76.36 %	15.56 % 20.05 %	2.72 % 3.60 %
Food & Drink	41232 30373	34731 24085	5379 5283	1015 1005	84.23 % 79.30 %	13.05 % 17.39 %	2.46 % 3.31 %
Home & Garden	42167 30268	35433 24131	5611 5167	1001 970	84.03 % 79.72 %	13.31 % 17.07 %	2.37 % 3.20 %
Finance	41988 30282	32997 22132	7611 6922	1295 1228	78.59 % 73.09 %	18.13 % 22.86 %	3.08 % 4.06 %
Health	41446 30386	32895 22511	7236 6731	1199 1144	79.37 % 74.08 %	17.46 % 22.15 %	2.89 % 3.76 %
Pets	42089 30515	35080 24072	5806 5436	1069 1007	83.35 % 78.89 %	13.79 % 17.81 %	2.54 % 3.30 %
Sport & Fitness	41893 30484	33653 23007	6860 6312	1224 1165	80.33 % 75.47 %	16.38 % 20.71 %	2.92 % 3.82 %
Job & Career	42145 30364	33499 22710	7195 6456	1312 1198	79.49 % 74.79 %	17.07 % 21.26 %	3.11 % 3.95 %
Dating	41453 30301	32090 21762	7904 7322	1336 1217	77.41 % 71.82 %	19.07 % 24.16 %	3.22 % 4.02 %
Other	42073 30104	34999 23758	5824 5355	1119 991	83.19 % 78.92 %	13.84 % 17.79 %	2.66 % 3.29 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than ConvertKit.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 39282	40209 28873	9596 8892	1647 1517	77.95 % 73.50 %	18.60 % 22.64 %	3.19 % 3.86 %
Outlook Mail	50683 38997	40079 28821	9043 8633	1444 1543	79.08 % 73.91 %	17.84 % 22.14 %	2.85 % 3.96 %
Yahoo Mail	50191 40103	40811 30633	7830 8046	1414 1424	81.31 % 76.39 %	15.60 % 20.06 %	2.82 % 3.55 %
AOL Mail	50809 39425	41188 30059	8055 7908	1447 1458	81.06 % 76.24 %	15.85 % 20.06 %	2.85 % 3.70 %
Mail.com	50860 38624	41845 30060	7547 7211	1344 1353	82.27 % 77.83 %	14.84 % 18.67 %	2.64 % 3.50 %
Yandex Mail	50972 38821	40708 29129	8610 8168	1530 1524	79.86 % 75.03 %	16.89 % 21.04 %	3.00 % 3.93 %
GMX Mail	50306 39819	41398 30627	7557 7798	1217 1394	82.29 % 76.92 %	15.02 % 19.58 %	2.42 % 3.50 %
Zoho Mail	51041 40117	42387 31303	7295 7430	1289 1384	83.05 % 78.03 %	14.29 % 18.52 %	2.53 % 3.45 %
ProtonMail	50948 39371	42375 30858	7158 7262	1283 1251	83.17 % 78.38 %	14.05 % 18.45 %	2.52 % 3.18 %
Custom Mail	50380 39847	42448 31718	6625 6860	1199 1269	84.26 % 79.60 %	13.15 % 17.22 %	2.38 % 3.18 %
iCloud Mail	11281	8918	1785	434	79.05 % %	15.82 % %	3.85 % %
Tuta	11180	9369	1369	328	83.80 % %	12.25 % %	2.93 % %
Juno.com	11461	9691	1319	329	84.56 % %	11.51 % %	2.87 % %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.