ActiveCampaign and Kit Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Kit is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Kit than for ActiveCampaign.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 146.779	441.426 121.410	83.789 21.659	14.905 4.684

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Kit beats ActiveCampaign in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 82.72 %	15.47 % 14.76 %	2.75 % 3.19 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Kit is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 11218	34378 9511	5294 1521	995 304	84.32 % 84.78 %	12.98 % 13.56 %	2.44 % 2.71 %
Elektronics	41850 11171	34425 9312	6208 1569	1102 368	82.26 % 83.36 %	14.83 % 14.05 %	2.63 % 3.29 %
Entertainment	41105 11384	33462 9408	6408 1689	1110 354	81.41 % 82.64 %	15.59 % 14.84 %	2.70 % 3.11 %
Cosmetics & Beauty	41480 11110	33784 9186	6453 1632	1128 360	81.45 % 82.68 %	15.56 % 14.69 %	2.72 % 3.24 %
Food & Drink	41232 11359	34731 9555	5379 1532	1015 354	84.23 % 84.12 %	13.05 % 13.49 %	2.46 % 3.12 %
Home & Garden	42167 11505	35433 9712	5611 1518	1001 327	84.03 % 84.42 %	13.31 % 13.19 %	2.37 % 2.84 %
Finance	41988 11308	32997 9147	7611 1844	1295 399	78.59 % 80.89 %	18.13 % 16.31 %	3.08 % 3.53 %
Health	41446 11317	32895 9217	7236 1754	1199 397	79.37 % 81.44 %	17.46 % 15.50 %	2.89 % 3.51 %
Pets	42089 11156	35080 9349	5806 1557	1069 324	83.35 % 83.80 %	13.79 % 13.96 %	2.54 % 2.90 %
Sport & Fitness	41893 11514	33653 9452	6860 1763	1224 362	80.33 % 82.09 %	16.38 % 15.31 %	2.92 % 3.14 %
Job & Career	42145 11117	33499 8964	7195 1806	1312 406	79.49 % 80.63 %	17.07 % 16.25 %	3.11 % 3.65 %
Dating	41453 11331	32090 9169	7904 1873	1336 393	77.41 % 80.92 %	19.07 % 16.53 %	3.22 % 3.47 %
Other	42073 11289	34999 9428	5824 1601	1119 336	83.19 % 83.51 %	13.84 % 14.18 %	2.66 % 2.98 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Kit is better than ActiveCampaign.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 11320	40209 8903	9596 2028	1647 449	77.95 % 78.65 %	18.60 % 17.92 %	3.19 % 3.97 %
Outlook Mail	50683 11274	40079 9178	9043 1764	1444 377	79.08 % 81.41 %	17.84 % 15.65 %	2.85 % 3.34 %
Yahoo Mail	50191 11270	40811 9254	7830 1700	1414 374	81.31 % 82.11 %	15.60 % 15.08 %	2.82 % 3.32 %
AOL Mail	50809 11359	41188 9346	8055 1745	1447 351	81.06 % 82.28 %	15.85 % 15.36 %	2.85 % 3.09 %
Mail.com	50860 11451	41845 9532	7547 1638	1344 356	82.27 % 83.24 %	14.84 % 14.30 %	2.64 % 3.11 %
Yandex Mail	50972 11494	40708 9390	8610 1815	1530 387	79.86 % 81.69 %	16.89 % 15.79 %	3.00 % 3.37 %
GMX Mail	50306 11368	41398 9564	7557 1566	1217 353	82.29 % 84.13 %	15.02 % 13.78 %	2.42 % 3.11 %
Zoho Mail	51041 11124	42387 9364	7295 1513	1289 334	83.05 % 84.18 %	14.29 % 13.60 %	2.53 % 3.00 %
ProtonMail	50948 11333	42375 9585	7158 1483	1283 323	83.17 % 84.58 %	14.05 % 13.09 %	2.52 % 2.85 %
Custom Mail	50380 11194	42448 9482	6625 1455	1199 327	84.26 % 84.71 %	13.15 % 13.00 %	2.38 % 2.92 %
iCloud Mail	11281 11143	8918 8818	1785 1930	434 445	79.05 % 79.13 %	15.82 % 17.32 %	3.85 % 3.99 %
Tuta	11180 11320	9369 9547	1369 1561	328 308	83.80 % 84.34 %	12.25 % 13.79 %	2.93 % 2.72 %
Juno.com	11461 11129	9691 9447	1319 1461	329 300	84.56 % 84.89 %	11.51 % 13.13 %	2.87 % 2.70 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.