ActiveCampaign and MailChimp Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and MailChimp is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for MailChimp.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 539.057	441.426 418.308	83.789 101.600	14.905 19.540

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats MailChimp in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 77.60 %	15.47 % 18.85 %	2.75 % 3.62 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 41572	34378 33342	5294 6908	995 1351	84.32 % 80.20 %	12.98 % 16.62 %	2.44 % 3.25 %
Elektronics	41850 41454	34425 32533	6208 7563	1102 1406	82.26 % 78.48 %	14.83 % 18.24 %	2.63 % 3.39 %
Entertainment	41105 41090	33462 31786	6408 7808	1110 1529	81.41 % 77.36 %	15.59 % 19.00 %	2.70 % 3.72 %
Cosmetics & Beauty	41480 41643	33784 32288	6453 7847	1128 1511	81.45 % 77.54 %	15.56 % 18.84 %	2.72 % 3.63 %
Food & Drink	41232 41599	34731 33412	5379 6854	1015 1352	84.23 % 80.32 %	13.05 % 16.48 %	2.46 % 3.25 %
Home & Garden	42167 41818	35433 33534	5611 6962	1001 1357	84.03 % 80.19 %	13.31 % 16.65 %	2.37 % 3.25 %
Finance	41988 41479	32997 30971	7611 8866	1295 1651	78.59 % 74.67 %	18.13 % 21.37 %	3.08 % 3.98 %
Health	41446 41568	32895 31376	7236 8660	1199 1581	79.37 % 75.48 %	17.46 % 20.83 %	2.89 % 3.80 %
Pets	42089 40695	35080 32392	5806 6903	1069 1419	83.35 % 79.60 %	13.79 % 16.96 %	2.54 % 3.49 %
Sport & Fitness	41893 41056	33653 31508	6860 8017	1224 1571	80.33 % 76.74 %	16.38 % 19.53 %	2.92 % 3.83 %
Job & Career	42145 41330	33499 31324	7195 8366	1312 1665	79.49 % 75.79 %	17.07 % 20.24 %	3.11 % 4.03 %
Dating	41453 42200	32090 30854	7904 9679	1336 1706	77.41 % 73.11 %	19.07 % 22.94 %	3.22 % 4.04 %
Other	42073 41553	34999 32988	5824 7167	1119 1441	83.19 % 79.39 %	13.84 % 17.25 %	2.66 % 3.47 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than MailChimp.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50625	40209 37369	9596 11211	1647 2081	77.95 % 73.82 %	18.60 % 22.15 %	3.19 % 4.11 %
Outlook Mail	50683 50264	40079 37792	9043 10524	1444 1994	79.08 % 75.19 %	17.84 % 20.94 %	2.85 % 3.97 %
Yahoo Mail	50191 50468	40811 38832	7830 9744	1414 1893	81.31 % 76.94 %	15.60 % 19.31 %	2.82 % 3.75 %
AOL Mail	50809 50779	41188 39072	8055 9865	1447 1885	81.06 % 76.95 %	15.85 % 19.43 %	2.85 % 3.71 %
Mail.com	50860 50767	41845 39555	7547 9423	1344 1840	82.27 % 77.91 %	14.84 % 18.56 %	2.64 % 3.62 %
Yandex Mail	50972 50905	40708 38563	8610 10432	1530 1939	79.86 % 75.75 %	16.89 % 20.49 %	3.00 % 3.81 %
GMX Mail	50306 50610	41398 39538	7557 9362	1217 1752	82.29 % 78.12 %	15.02 % 18.50 %	2.42 % 3.46 %
Zoho Mail	51041 50703	42387 39986	7295 9114	1289 1662	83.05 % 78.86 %	14.29 % 17.98 %	2.53 % 3.28 %
ProtonMail	50948 50015	42375 39667	7158 8715	1283 1658	83.17 % 79.31 %	14.05 % 17.42 %	2.52 % 3.32 %
Custom Mail	50380 50272	42448 40360	6625 8317	1199 1615	84.26 % 80.28 %	13.15 % 16.54 %	2.38 % 3.21 %
iCloud Mail	11281 11136	8918 8762	1785 1909	434 487	79.05 % 78.68 %	15.82 % 17.14 %	3.85 % 4.37 %
Tuta	11180 11139	9369 9270	1369 1513	328 371	83.80 % 83.22 %	12.25 % 13.58 %	2.93 % 3.33 %
Juno.com	11461 11374	9691 9542	1319 1471	329 363	84.56 % 83.89 %	11.51 % 12.93 %	2.87 % 3.19 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.