ActiveCampaign and Moosend Email Deliverability Comparison

In this comparison, the deliverability of ActiveCampaign and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for ActiveCampaign than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
541.693 540.640	441.426 425.990	83.789 96.377	14.905 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. ActiveCampaign beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
81.49 % 78.79 %	15.47 % 17.83 %	2.75 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, ActiveCampaign is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40772 42063	34378 34322	5294 6492	995 1203	84.32 % 81.60 %	12.98 % 15.43 %	2.44 % 2.86 %
Elektronics	41850 41254	34425 32795	6208 7120	1102 1290	82.26 % 79.50 %	14.83 % 17.26 %	2.63 % 3.13 %
Entertainment	41105 41011	33462 32292	6408 7309	1110 1382	81.41 % 78.74 %	15.59 % 17.82 %	2.70 % 3.37 %
Cosmetics & Beauty	41480 41586	33784 32675	6453 7469	1128 1385	81.45 % 78.57 %	15.56 % 17.96 %	2.72 % 3.33 %
Food & Drink	41232 41441	34731 33758	5379 6429	1015 1251	84.23 % 81.46 %	13.05 % 15.51 %	2.46 % 3.02 %
Home & Garden	42167 41727	35433 33933	5611 6470	1001 1312	84.03 % 81.32 %	13.31 % 15.51 %	2.37 % 3.14 %
Finance	41988 41382	32997 31368	7611 8436	1295 1568	78.59 % 75.80 %	18.13 % 20.39 %	3.08 % 3.79 %
Health	41446 42095	32895 32236	7236 8353	1199 1492	79.37 % 76.58 %	17.46 % 19.84 %	2.89 % 3.54 %
Pets	42089 41502	35080 33519	5806 6686	1069 1285	83.35 % 80.76 %	13.79 % 16.11 %	2.54 % 3.10 %
Sport & Fitness	41893 41101	33653 31995	6860 7646	1224 1434	80.33 % 77.84 %	16.38 % 18.60 %	2.92 % 3.49 %
Job & Career	42145 41970	33499 32294	7195 8113	1312 1558	79.49 % 76.95 %	17.07 % 19.33 %	3.11 % 3.71 %
Dating	41453 41977	32090 31347	7904 9145	1336 1508	77.41 % 74.68 %	19.07 % 21.79 %	3.22 % 3.59 %
Other	42073 41531	34999 33456	5824 6709	1119 1327	83.19 % 80.56 %	13.84 % 16.15 %	2.66 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, ActiveCampaign is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	51581 50756	40209 38198	9596 10620	1647 1911	77.95 % 75.26 %	18.60 % 20.92 %	3.19 % 3.77 %
Outlook Mail	50683 51425	40079 39197	9043 10288	1444 1920	79.08 % 76.22 %	17.84 % 20.01 %	2.85 % 3.73 %
Yahoo Mail	50191 50937	40811 39933	7830 9281	1414 1713	81.31 % 78.40 %	15.60 % 18.22 %	2.82 % 3.36 %
AOL Mail	50809 50620	41188 39657	8055 9200	1447 1736	81.06 % 78.34 %	15.85 % 18.17 %	2.85 % 3.43 %
Mail.com	50860 50226	41845 39960	7547 8614	1344 1642	82.27 % 79.56 %	14.84 % 17.15 %	2.64 % 3.27 %
Yandex Mail	50972 50685	40708 39053	8610 9783	1530 1829	79.86 % 77.05 %	16.89 % 19.30 %	3.00 % 3.61 %
GMX Mail	50306 50867	41398 40433	7557 8816	1217 1578	82.29 % 79.49 %	15.02 % 17.33 %	2.42 % 3.10 %
Zoho Mail	51041 50625	42387 40623	7295 8419	1289 1531	83.05 % 80.24 %	14.29 % 16.63 %	2.53 % 3.02 %
ProtonMail	50948 50226	42375 40498	7158 8220	1283 1476	83.17 % 80.63 %	14.05 % 16.37 %	2.52 % 2.94 %
Custom Mail	50380 49970	42448 40709	6625 7771	1199 1472	84.26 % 81.47 %	13.15 % 15.55 %	2.38 % 2.95 %
iCloud Mail	11281 11397	8918 8844	1785 2103	434 479	79.05 % 77.60 %	15.82 % 18.45 %	3.85 % 4.20 %
Tuta	11180 11622	9369 9548	1369 1700	328 365	83.80 % 82.15 %	12.25 % 14.63 %	2.93 % 3.14 %
Juno.com	11461 11284	9691 9337	1319 1562	329 343	84.56 % 82.75 %	11.51 % 13.84 %	2.87 % 3.04 %

Compare ActiveCampaign with other providers

Compare the email deliverability of ActiveCampaign with other providers.