CampaignMonitor and Constant Contact Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Constant Contact is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Constant Contact.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 540.483	434.606 412.262	89.255 107.687	16.271 21.069

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Constant Contact in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 76.28 %	16.52 % 19.92 %	3.01 % 3.90 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 41392	34613 32657	5836 7282	1087 1516	83.33 % 78.90 %	14.05 % 17.59 %	2.62 % 3.66 %
Elektronics	41606 41334	33726 31860	6638 7982	1187 1525	81.06 % 77.08 %	15.95 % 19.31 %	2.85 % 3.69 %
Entertainment	41709 41622	33523 31703	6916 8295	1194 1627	80.37 % 76.17 %	16.58 % 19.93 %	2.86 % 3.91 %
Cosmetics & Beauty	41532 41603	33265 31719	6984 8337	1296 1612	80.09 % 76.24 %	16.82 % 20.04 %	3.12 % 3.87 %
Food & Drink	42123 41617	34940 32927	6021 7308	1142 1447	82.95 % 79.12 %	14.29 % 17.56 %	2.71 % 3.48 %
Home & Garden	41257 41806	34323 32922	5840 7393	1120 1550	83.19 % 78.75 %	14.16 % 17.68 %	2.71 % 3.71 %
Finance	41415 41990	32074 30775	7944 9514	1394 1751	77.45 % 73.29 %	19.18 % 22.66 %	3.37 % 4.17 %
Health	41795 41038	32771 30441	7671 8947	1345 1675	78.41 % 74.18 %	18.35 % 21.80 %	3.22 % 4.08 %
Pets	41689 42146	34194 32859	6249 7759	1229 1559	82.02 % 77.96 %	14.99 % 18.41 %	2.95 % 3.70 %
Sport & Fitness	41736 41859	33135 31437	7233 8771	1347 1692	79.39 % 75.10 %	17.33 % 20.95 %	3.23 % 4.04 %
Job & Career	41130 41297	32271 30826	7427 8756	1403 1760	78.46 % 74.64 %	18.06 % 21.20 %	3.41 % 4.26 %
Dating	41453 41795	31767 30105	8367 9894	1314 1829	76.63 % 72.03 %	20.18 % 23.67 %	3.17 % 4.38 %
Other	41349 40984	34004 32031	6129 7449	1213 1526	82.24 % 78.15 %	14.82 % 18.18 %	2.93 % 3.72 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Constant Contact.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50783	39015 36942	10057 11716	1757 2164	76.73 % 72.74 %	19.78 % 23.07 %	3.46 % 4.26 %
Outlook Mail	50599 50592	39533 37299	9375 11167	1679 2163	78.13 % 73.73 %	18.53 % 22.07 %	3.32 % 4.28 %
Yahoo Mail	50860 50611	40714 38304	8574 10344	1527 2014	80.05 % 75.68 %	16.86 % 20.44 %	3.00 % 3.98 %
AOL Mail	50322 49605	40253 37561	8472 10008	1574 2072	79.99 % 75.72 %	16.84 % 20.18 %	3.13 % 4.18 %
Mail.com	50639 51145	41184 39324	7985 9909	1448 1950	81.33 % 76.89 %	15.77 % 19.37 %	2.86 % 3.81 %
Yandex Mail	50804 51255	39995 38151	9135 11062	1661 2129	78.72 % 74.43 %	17.98 % 21.58 %	3.27 % 4.15 %
GMX Mail	50110 50233	40652 38550	8019 9835	1412 1862	81.13 % 76.74 %	16.00 % 19.58 %	2.82 % 3.71 %
Zoho Mail	50797 50707	41638 39469	7763 9484	1398 1801	81.97 % 77.84 %	15.28 % 18.70 %	2.75 % 3.55 %
ProtonMail	51461 50988	42307 39687	7833 9564	1328 1803	82.21 % 77.84 %	15.22 % 18.76 %	2.58 % 3.54 %
Custom Mail	50124 50909	41684 40142	7102 9036	1316 1784	83.16 % 78.85 %	14.17 % 17.75 %	2.63 % 3.50 %
iCloud Mail	11368 11115	8888 8481	1970 2148	498 533	78.18 % 76.30 %	17.33 % 19.33 %	4.38 % 4.80 %
Tuta	11435 11128	9535 9001	1539 1722	346 420	83.38 % 80.89 %	13.46 % 15.47 %	3.03 % 3.77 %
Juno.com	10970 11412	9208 9351	1431 1692	327 374	83.94 % 81.94 %	13.04 % 14.83 %	2.98 % 3.28 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.