CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
76.027 76.173	58.446 58.444	15.832 15.941	1.749 1.788

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
76.88 % 76.73 %	20.82 % 20.93 %	2.30 % 2.35 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5866 5934	4511 4477	1230 1320	125 137	76.90 % 75.45 %	20.97 % 22.24 %	2.13 % 2.31 %
Elektronics	5826 5704	4449 4394	1244 1180	133 130	76.36 % 77.03 %	21.35 % 20.69 %	2.28 % 2.28 %
Entertainment	5811 5823	4447 4409	1223 1277	141 137	76.53 % 75.72 %	21.05 % 21.93 %	2.43 % 2.35 %
Cosmetics & Beauty	5885 5475	4564 4210	1183 1137	138 128	77.55 % 76.89 %	20.10 % 20.77 %	2.34 % 2.34 %
Food & Drink	5906 5949	4496 4521	1275 1286	135 142	76.13 % 76.00 %	21.59 % 21.62 %	2.29 % 2.39 %
Home & Garden	5885 6054	4526 4663	1228 1256	131 135	76.91 % 77.02 %	20.87 % 20.75 %	2.23 % 2.23 %
Finance	5612 5723	4485 4617	990 969	137 137	79.92 % 80.67 %	17.64 % 16.93 %	2.44 % 2.39 %
Health	5810 5918	4689 4755	979 1029	142 134	80.71 % 80.35 %	16.85 % 17.39 %	2.44 % 2.26 %
Pets	5997 6007	4629 4583	1234 1288	134 136	77.19 % 76.29 %	20.58 % 21.44 %	2.23 % 2.26 %
Sport & Fitness	5812 5728	4437 4360	1247 1230	128 138	76.34 % 76.12 %	21.46 % 21.47 %	2.20 % 2.41 %
Job & Career	6083 5933	4528 4451	1415 1343	140 139	74.44 % 75.02 %	23.26 % 22.64 %	2.30 % 2.34 %
Dating	5840 5846	4210 4246	1498 1459	132 141	72.09 % 72.63 %	25.65 % 24.96 %	2.26 % 2.41 %
Other	5694 6079	4475 4758	1086 1167	133 154	78.59 % 78.27 %	19.07 % 19.20 %	2.34 % 2.53 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	5559 5222	4035 3816	1391 1279	133 127	72.58 % 73.08 %	25.02 % 24.49 %	2.39 % 2.43 %
Outlook Mail	5469 5375	4126 4031	1219 1216	124 128	75.44 % 75.00 %	22.29 % 22.62 %	2.27 % 2.38 %
Yahoo Mail	5322 5536	4054 4220	1145 1193	123 123	76.17 % 76.23 %	21.51 % 21.55 %	2.31 % 2.22 %
AOL Mail	5298 5422	4050 4125	1128 1163	120 134	76.44 % 76.08 %	21.29 % 21.45 %	2.27 % 2.47 %
Mail.com	5401 5494	4196 4277	1086 1093	119 124	77.69 % 77.85 %	20.11 % 19.89 %	2.20 % 2.26 %
Yandex Mail	5389 5575	4085 4223	1185 1221	119 131	75.80 % 75.75 %	21.99 % 21.90 %	2.21 % 2.35 %
GMX Mail	5566 5500	4230 4147	1206 1230	130 123	76.00 % 75.40 %	21.67 % 22.36 %	2.34 % 2.24 %
Zoho Mail	5376 5513	4215 4299	1034 1082	127 132	78.40 % 77.98 %	19.23 % 19.63 %	2.36 % 2.39 %
ProtonMail	5376 5242	4202 4133	1046 985	128 124	78.16 % 78.84 %	19.46 % 18.79 %	2.38 % 2.37 %
Custom Mail	5399 5395	4299 4283	982 979	118 133	79.63 % 79.39 %	18.19 % 18.15 %	2.19 % 2.47 %
iCloud Mail	5372 5576	3935 4038	1315 1413	122 125	73.25 % 72.42 %	24.48 % 25.34 %	2.27 % 2.24 %
Tuta	5583 5566	4374 4357	1079 1086	130 123	78.34 % 78.28 %	19.33 % 19.51 %	2.33 % 2.21 %
Juno.com	5441 5540	4339 4367	976 1036	126 137	79.75 % 78.83 %	17.94 % 18.70 %	2.32 % 2.47 %
Mailfence	5476 5217	4306 4128	1040 965	130 124	78.63 % 79.13 %	18.99 % 18.50 %	2.37 % 2.38 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.