CampaignMonitor and Mailgun Email Deliverability Comparison
In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.
Email deliverability
This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.
Emails Sent | Emails Inbox | Emails Spam | Emails Lost |
---|---|---|---|
540.333
147.018
|
434.606
120.269
|
89.255
20.997
|
16.271
4.850
|
Email deliverability rates
The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.
Inbox (%) | Spam (%) | Lost (%) |
---|---|---|
80.43 %
81.81 %
|
16.52 %
14.28 %
|
3.01 %
3.30 %
|
Email deliverability by category
This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.
Category | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Clothing |
41539
11146
|
34613
9325
|
5836
1411
|
1087
336
|
83.33 %
83.66 %
|
14.05 %
12.66 %
|
2.62 %
3.01 %
|
Elektronics |
41606
11588
|
33726
9575
|
6638
1576
|
1187
363
|
81.06 %
82.63 %
|
15.95 %
13.60 %
|
2.85 %
3.13 %
|
Entertainment |
41709
11484
|
33523
9388
|
6916
1642
|
1194
378
|
80.37 %
81.75 %
|
16.58 %
14.30 %
|
2.86 %
3.29 %
|
Cosmetics & Beauty |
41532
11348
|
33265
9260
|
6984
1606
|
1296
386
|
80.09 %
81.60 %
|
16.82 %
14.15 %
|
3.12 %
3.40 %
|
Food & Drink |
42123
11297
|
34940
9432
|
6021
1480
|
1142
336
|
82.95 %
83.49 %
|
14.29 %
13.10 %
|
2.71 %
2.97 %
|
Home & Garden |
41257
11225
|
34323
9338
|
5840
1469
|
1120
366
|
83.19 %
83.19 %
|
14.16 %
13.09 %
|
2.71 %
3.26 %
|
Finance |
41415
11110
|
32074
8916
|
7944
1770
|
1394
403
|
77.45 %
80.25 %
|
19.18 %
15.93 %
|
3.37 %
3.63 %
|
Health |
41795
11143
|
32771
9015
|
7671
1671
|
1345
359
|
78.41 %
80.90 %
|
18.35 %
15.00 %
|
3.22 %
3.22 %
|
Pets |
41689
11190
|
34194
9294
|
6249
1508
|
1229
313
|
82.02 %
83.06 %
|
14.99 %
13.48 %
|
2.95 %
2.80 %
|
Sport & Fitness |
41736
11415
|
33135
9211
|
7233
1734
|
1347
396
|
79.39 %
80.69 %
|
17.33 %
15.19 %
|
3.23 %
3.47 %
|
Job & Career |
41130
11418
|
32271
9079
|
7427
1796
|
1403
450
|
78.46 %
79.51 %
|
18.06 %
15.73 %
|
3.41 %
3.94 %
|
Dating |
41453
11134
|
31767
8901
|
8367
1754
|
1314
410
|
76.63 %
79.94 %
|
20.18 %
15.75 %
|
3.17 %
3.68 %
|
Other |
41349
11520
|
34004
9535
|
6129
1580
|
1213
354
|
82.24 %
82.77 %
|
14.82 %
13.72 %
|
2.93 %
3.07 %
|
Email deliverability by email service provider
Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CampaignMonitor.
Provider | Emails Sent | Emails Inbox | Emails Spam | Emails Lost | Inbox (%) | Spam (%) | Lost (%) |
---|---|---|---|---|---|---|---|
Gmail |
50844
11410
|
39015
8852
|
10057
2006
|
1757
478
|
76.73 %
77.58 %
|
19.78 %
17.58 %
|
3.46 %
4.19 %
|
Outlook Mail |
50599
11537
|
39533
9245
|
9375
1762
|
1679
436
|
78.13 %
80.13 %
|
18.53 %
15.27 %
|
3.32 %
3.78 %
|
Yahoo Mail |
50860
11116
|
40714
9021
|
8574
1602
|
1527
379
|
80.05 %
81.15 %
|
16.86 %
14.41 %
|
3.00 %
3.41 %
|
AOL Mail |
50322
11233
|
40253
9160
|
8472
1621
|
1574
366
|
79.99 %
81.55 %
|
16.84 %
14.43 %
|
3.13 %
3.26 %
|
Mail.com |
50639
11347
|
41184
9327
|
7985
1565
|
1448
373
|
81.33 %
82.20 %
|
15.77 %
13.79 %
|
2.86 %
3.29 %
|
Yandex Mail |
50804
11391
|
39995
9175
|
9135
1763
|
1661
408
|
78.72 %
80.55 %
|
17.98 %
15.48 %
|
3.27 %
3.58 %
|
GMX Mail |
50110
11195
|
40652
9349
|
8019
1483
|
1412
313
|
81.13 %
83.51 %
|
16.00 %
13.25 %
|
2.82 %
2.80 %
|
Zoho Mail |
50797
11426
|
41638
9485
|
7763
1542
|
1398
346
|
81.97 %
83.01 %
|
15.28 %
13.50 %
|
2.75 %
3.03 %
|
ProtonMail |
51461
11352
|
42307
9506
|
7833
1434
|
1328
339
|
82.21 %
83.74 %
|
15.22 %
12.63 %
|
2.58 %
2.99 %
|
Custom Mail |
50124
11100
|
41684
9300
|
7102
1381
|
1316
322
|
83.16 %
83.78 %
|
14.17 %
12.44 %
|
2.63 %
2.90 %
|
iCloud Mail |
11368
11208
|
8888
8830
|
1970
1906
|
498
433
|
78.18 %
78.78 %
|
17.33 %
17.01 %
|
4.38 %
3.86 %
|
Tuta |
11435
11491
|
9535
9577
|
1539
1523
|
346
352
|
83.38 %
83.34 %
|
13.46 %
13.25 %
|
3.03 %
3.06 %
|
Juno.com |
10970
11212
|
9208
9442
|
1431
1409
|
327
305
|
83.94 %
84.21 %
|
13.04 %
12.57 %
|
2.98 %
2.72 %
|
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