CampaignMonitor and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
572.927 179.524	460.103 145.048	95.759 27.936	16.864 5.638

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.31 % 80.80 %	16.71 % 15.56 %	2.94 % 3.14 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	44238 13706	36719 11304	6377 1937	1139 391	83.00 % 82.47 %	14.42 % 14.13 %	2.57 % 2.85 %
Elektronics	44120 14123	35670 11527	7166 2090	1229 432	80.85 % 81.62 %	16.24 % 14.80 %	2.79 % 3.06 %
Entertainment	44164 13978	35451 11284	7404 2180	1233 438	80.27 % 80.73 %	16.76 % 15.60 %	2.79 % 3.13 %
Cosmetics & Beauty	44095 13894	35288 11216	7481 2137	1339 445	80.03 % 80.73 %	16.97 % 15.38 %	3.04 % 3.20 %
Food & Drink	44562 13755	36821 11310	6535 1994	1186 402	82.63 % 82.22 %	14.66 % 14.50 %	2.66 % 2.92 %
Home & Garden	43793 13815	36288 11299	6361 2040	1170 424	82.86 % 81.79 %	14.53 % 14.77 %	2.67 % 3.07 %
Finance	43998 13596	34193 10930	8357 2180	1445 465	77.71 % 80.39 %	18.99 % 16.03 %	3.28 % 3.42 %
Health	44227 13665	34769 11006	8056 2141	1394 420	78.61 % 80.54 %	18.22 % 15.67 %	3.15 % 3.07 %
Pets	44171 13725	36116 11184	6764 2087	1274 379	81.76 % 81.49 %	15.31 % 15.21 %	2.88 % 2.76 %
Sport & Fitness	44384 13909	35196 11097	7776 2282	1391 456	79.30 % 79.78 %	17.52 % 16.41 %	3.13 % 3.28 %
Job & Career	43529 13733	34098 10761	7957 2378	1445 501	78.33 % 78.36 %	18.28 % 17.32 %	3.32 % 3.65 %
Dating	43878 13502	33565 10593	8945 2371	1363 469	76.50 % 78.46 %	20.39 % 17.56 %	3.11 % 3.47 %
Other	43768 14123	35929 11537	6580 2119	1256 416	82.09 % 81.69 %	15.03 % 15.00 %	2.87 % 2.95 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	53061 13842	40662 10612	10590 2618	1794 538	76.63 % 76.67 %	19.96 % 18.91 %	3.38 % 3.89 %
Outlook Mail	52843 13884	41227 10981	9879 2313	1725 496	78.02 % 79.09 %	18.70 % 16.66 %	3.26 % 3.57 %
Yahoo Mail	53218 13397	42540 10721	9067 2126	1566 436	79.94 % 80.03 %	17.04 % 15.87 %	2.94 % 3.25 %
AOL Mail	52725 13431	42110 10826	8976 2102	1616 417	79.87 % 80.60 %	17.02 % 15.65 %	3.06 % 3.10 %
Mail.com	52904 13560	42987 11056	8410 1993	1485 429	81.25 % 81.53 %	15.90 % 14.70 %	2.81 % 3.16 %
Yandex Mail	53125 13731	41785 10954	9628 2273	1699 459	78.65 % 79.78 %	18.12 % 16.55 %	3.20 % 3.34 %
GMX Mail	52376 13521	42391 11080	8507 2022	1451 369	80.94 % 81.95 %	16.24 % 14.95 %	2.77 % 2.73 %
Zoho Mail	53230 13701	43594 11238	8192 2004	1446 406	81.90 % 82.02 %	15.39 % 14.63 %	2.72 % 2.96 %
ProtonMail	53693 13634	44090 11280	8238 1889	1372 392	82.11 % 82.73 %	15.34 % 13.86 %	2.56 % 2.88 %
Custom Mail	52426 13474	43566 11193	7480 1809	1358 375	83.10 % 83.07 %	14.27 % 13.43 %	2.59 % 2.78 %
iCloud Mail	13658 13563	10589 10509	2515 2521	542 494	77.53 % 77.48 %	18.41 % 18.59 %	3.97 % 3.64 %
Tuta	13875 13796	11483 11383	1990 1968	387 406	82.76 % 82.51 %	14.34 % 14.27 %	2.79 % 2.94 %
Juno.com	13524 13522	11271 11250	1870 1850	379 366	83.34 % 83.20 %	13.83 % 13.68 %	2.80 % 2.71 %
Mailfence	2269 2468	1808 1965	417 448	44 55	79.68 % 79.62 %	18.38 % 18.15 %	1.94 % 2.23 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.