CampaignMonitor and Mailgun Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for Mailgun than for CampaignMonitor.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
530.215 136.673	426.596 112.088	87.177 18.804	16.027 4.589

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. Mailgun beats CampaignMonitor in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.46 % 82.01 %	16.44 % 13.76 %	3.02 % 3.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, Mailgun is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	40681 10319	33915 8666	5661 1246	1067 314	83.37 % 83.98 %	13.92 % 12.07 %	2.62 % 3.04 %
Elektronics	40873 10745	33152 8904	6489 1395	1171 341	81.11 % 82.87 %	15.88 % 12.98 %	2.86 % 3.17 %
Entertainment	40974 10652	32955 8724	6773 1469	1175 356	80.43 % 81.90 %	16.53 % 13.79 %	2.87 % 3.34 %
Cosmetics & Beauty	40765 10570	32650 8649	6833 1455	1275 365	80.09 % 81.83 %	16.76 % 13.77 %	3.13 % 3.45 %
Food & Drink	41218 10527	34223 8817	5844 1318	1121 321	83.03 % 83.76 %	14.18 % 12.52 %	2.72 % 3.05 %
Home & Garden	40474 10450	33695 8720	5669 1297	1101 345	83.25 % 83.44 %	14.01 % 12.41 %	2.72 % 3.30 %
Finance	40660 10332	31482 8300	7776 1584	1376 384	77.43 % 80.33 %	19.12 % 15.33 %	3.38 % 3.72 %
Health	41021 10370	32161 8403	7507 1500	1328 343	78.40 % 81.03 %	18.30 % 14.46 %	3.24 % 3.31 %
Pets	40885 10462	33559 8710	6088 1363	1208 296	82.08 % 83.25 %	14.89 % 13.03 %	2.95 % 2.83 %
Sport & Fitness	40998 10618	32557 8593	7088 1568	1330 376	79.41 % 80.93 %	17.29 % 14.77 %	3.24 % 3.54 %
Job & Career	40388 10594	31681 8436	7266 1622	1382 428	78.44 % 79.63 %	17.99 % 15.31 %	3.42 % 4.04 %
Dating	40672 10360	31152 8300	8208 1589	1296 390	76.59 % 80.12 %	20.18 % 15.34 %	3.19 % 3.76 %
Other	40606 10674	33414 8866	5975 1398	1197 330	82.29 % 83.06 %	14.71 % 13.10 %	2.95 % 3.09 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, Mailgun is better than CampaignMonitor.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50119 10631	38446 8243	9908 1843	1738 458	76.71 % 77.54 %	19.77 % 17.34 %	3.47 % 4.31 %
Outlook Mail	49803 10751	38899 8621	9205 1594	1660 416	78.11 % 80.19 %	18.48 % 14.83 %	3.33 % 3.87 %
Yahoo Mail	50083 10311	40118 8393	8419 1454	1508 358	80.10 % 81.40 %	16.81 % 14.10 %	3.01 % 3.47 %
AOL Mail	49580 10509	39671 8583	8315 1474	1556 347	80.01 % 81.67 %	16.77 % 14.03 %	3.14 % 3.30 %
Mail.com	49831 10553	40556 8705	7827 1399	1429 353	81.39 % 82.49 %	15.71 % 13.26 %	2.87 % 3.35 %
Yandex Mail	50049 10553	39389 8515	8978 1579	1644 387	78.70 % 80.69 %	17.94 % 14.96 %	3.28 % 3.67 %
GMX Mail	49312 10395	40019 8708	7869 1306	1394 293	81.15 % 83.77 %	15.96 % 12.56 %	2.83 % 2.82 %
Zoho Mail	50061 10626	41038 8853	7616 1355	1382 326	81.98 % 83.31 %	15.21 % 12.75 %	2.76 % 3.07 %
ProtonMail	50590 10615	41607 8923	7639 1280	1308 321	82.24 % 84.06 %	15.10 % 12.06 %	2.59 % 3.02 %
Custom Mail	49345 10277	41064 8652	6934 1215	1296 301	83.22 % 84.19 %	14.05 % 11.82 %	2.63 % 2.93 %
iCloud Mail	10568 10362	8252 8159	1809 1705	479 413	78.08 % 78.74 %	17.12 % 16.45 %	4.53 % 3.99 %
Tuta	10645 10686	8915 8928	1379 1363	324 332	83.75 % 83.55 %	12.95 % 12.76 %	3.04 % 3.11 %
Juno.com	10229 10404	8622 8805	1279 1237	309 284	84.29 % 84.63 %	12.50 % 11.89 %	3.02 % 2.73 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.