CampaignMonitor and Mailgun Email Deliverability Comparison

CampaignMonitor

Mailgun

In this comparison, the deliverability of CampaignMonitor and Mailgun is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Mailgun.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
65.293 65.051	50.958 49.710	13.015 13.808	1.320 1.533

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Mailgun in this comparison.

Inbox (%)	Spam (%)	Lost (%)
78.05 % 76.42 %	19.93 % 21.23 %	2.02 % 2.36 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	5020 4950	3919 3776	994 1063	107 111	78.07 % 76.28 %	19.80 % 21.47 %	2.13 % 2.24 %
Elektronics	5236 4824	4051 3726	1073 990	112 108	77.37 % 77.24 %	20.49 % 20.52 %	2.14 % 2.24 %
Entertainment	5088 4763	3969 3599	1014 1056	105 108	78.01 % 75.56 %	19.93 % 22.17 %	2.06 % 2.27 %
Cosmetics & Beauty	5233 4814	4143 3667	992 1032	98 115	79.17 % 76.17 %	18.96 % 21.44 %	1.87 % 2.39 %
Food & Drink	5174 5041	4021 3858	1056 1063	97 120	77.72 % 76.53 %	20.41 % 21.09 %	1.87 % 2.38 %
Home & Garden	4985 5187	3871 3979	1017 1094	97 114	77.65 % 76.71 %	20.40 % 21.09 %	1.95 % 2.20 %
Finance	4989 4952	4025 3994	856 838	108 120	80.68 % 80.65 %	17.16 % 16.92 %	2.16 % 2.42 %
Health	4911 4979	4017 3962	785 905	109 112	81.80 % 79.57 %	15.98 % 18.18 %	2.22 % 2.25 %
Pets	4962 5199	3860 3914	1005 1160	97 125	77.79 % 75.28 %	20.25 % 22.31 %	1.95 % 2.40 %
Sport & Fitness	4982 5194	3844 3934	1032 1125	106 135	77.16 % 75.74 %	20.71 % 21.66 %	2.13 % 2.60 %
Job & Career	4950 4953	3752 3664	1099 1169	99 120	75.80 % 73.98 %	22.20 % 23.60 %	2.00 % 2.42 %
Dating	4948 5055	3642 3666	1213 1266	93 123	73.61 % 72.52 %	24.51 % 25.04 %	1.88 % 2.43 %
Other	4815 5140	3844 3971	879 1047	92 122	79.83 % 77.26 %	18.26 % 20.37 %	1.91 % 2.37 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions — positive or negative. In this comparison, CampaignMonitor is better than Mailgun.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	4649 4581	3433 3340	1120 1135	96 106	73.84 % 72.91 %	24.09 % 24.78 %	2.06 % 2.31 %
Outlook Mail	4767 4667	3618 3480	1052 1076	97 111	75.90 % 74.57 %	22.07 % 23.06 %	2.03 % 2.38 %
Yahoo Mail	4593 4748	3558 3582	940 1059	95 107	77.47 % 75.44 %	20.47 % 22.30 %	2.07 % 2.25 %
AOL Mail	4641 4543	3583 3434	966 1001	92 108	77.20 % 75.59 %	20.81 % 22.03 %	1.98 % 2.38 %
Mail.com	4691 4701	3707 3659	892 930	92 112	79.02 % 77.83 %	19.02 % 19.78 %	1.96 % 2.38 %
Yandex Mail	4491 4869	3462 3670	934 1084	95 115	77.09 % 75.37 %	20.80 % 22.26 %	2.12 % 2.36 %
GMX Mail	4708 4425	3600 3314	1017 1004	91 107	76.47 % 74.89 %	21.60 % 22.69 %	1.93 % 2.42 %
Zoho Mail	4719 4663	3752 3641	874 908	93 114	79.51 % 78.08 %	18.52 % 19.47 %	1.97 % 2.44 %
ProtonMail	4715 4623	3769 3633	845 884	101 106	79.94 % 78.59 %	17.92 % 19.12 %	2.14 % 2.29 %
Custom Mail	4723 4532	3829 3602	804 829	90 101	81.07 % 79.48 %	17.02 % 18.29 %	1.91 % 2.23 %
iCloud Mail	4569 4593	3396 3292	1081 1193	92 108	74.33 % 71.67 %	23.66 % 25.97 %	2.01 % 2.35 %
Tuta	4713 4719	3749 3680	868 926	96 113	79.55 % 77.98 %	18.42 % 19.62 %	2.04 % 2.39 %
Juno.com	4754 4737	3830 3718	827 898	97 121	80.56 % 78.49 %	17.40 % 18.96 %	2.04 % 2.55 %
Mailfence	4560 4650	3672 3665	795 881	93 104	80.53 % 78.82 %	17.43 % 18.95 %	2.04 % 2.24 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.