CampaignMonitor and Moosend Email Deliverability Comparison

In this comparison, the deliverability of CampaignMonitor and Moosend is compared in detail. All available data, taking the filters into account, is used for the comparison.

Email deliverability

This comparison compares the numbers for sent emails, you can also see in which folder the emails at the email service provider ended up and how many emails were lost on the way. The numbers look better for CampaignMonitor than for Moosend.

Emails Sent	Emails Inbox	Emails Spam	Emails Lost
540.333 540.640	434.606 425.990	89.255 96.377	16.271 17.995

Email deliverability rates

The following table shows the most important deliverability rates (in percent) for the compared providers. The higher the inbox rate and the lower the spam rate, the better. CampaignMonitor beats Moosend in this comparison.

Inbox (%)	Spam (%)	Lost (%)
80.43 % 78.79 %	16.52 % 17.83 %	3.01 % 3.33 %

Email deliverability by category

This comparison compares the deliverability taking into account the category or the industry. The deliverability can vary greatly depending on the industry. In this comparison, CampaignMonitor is the clear winner.

Category	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Clothing	41539 42063	34613 34322	5836 6492	1087 1203	83.33 % 81.60 %	14.05 % 15.43 %	2.62 % 2.86 %
Elektronics	41606 41254	33726 32795	6638 7120	1187 1290	81.06 % 79.50 %	15.95 % 17.26 %	2.85 % 3.13 %
Entertainment	41709 41011	33523 32292	6916 7309	1194 1382	80.37 % 78.74 %	16.58 % 17.82 %	2.86 % 3.37 %
Cosmetics & Beauty	41532 41586	33265 32675	6984 7469	1296 1385	80.09 % 78.57 %	16.82 % 17.96 %	3.12 % 3.33 %
Food & Drink	42123 41441	34940 33758	6021 6429	1142 1251	82.95 % 81.46 %	14.29 % 15.51 %	2.71 % 3.02 %
Home & Garden	41257 41727	34323 33933	5840 6470	1120 1312	83.19 % 81.32 %	14.16 % 15.51 %	2.71 % 3.14 %
Finance	41415 41382	32074 31368	7944 8436	1394 1568	77.45 % 75.80 %	19.18 % 20.39 %	3.37 % 3.79 %
Health	41795 42095	32771 32236	7671 8353	1345 1492	78.41 % 76.58 %	18.35 % 19.84 %	3.22 % 3.54 %
Pets	41689 41502	34194 33519	6249 6686	1229 1285	82.02 % 80.76 %	14.99 % 16.11 %	2.95 % 3.10 %
Sport & Fitness	41736 41101	33135 31995	7233 7646	1347 1434	79.39 % 77.84 %	17.33 % 18.60 %	3.23 % 3.49 %
Job & Career	41130 41970	32271 32294	7427 8113	1403 1558	78.46 % 76.95 %	18.06 % 19.33 %	3.41 % 3.71 %
Dating	41453 41977	31767 31347	8367 9145	1314 1508	76.63 % 74.68 %	20.18 % 21.79 %	3.17 % 3.59 %
Other	41349 41531	34004 33456	6129 6709	1213 1327	82.24 % 80.56 %	14.82 % 16.15 %	2.93 % 3.20 %

Email deliverability by email service provider

Finally, the following table compares the deliverability taking into account the email service provider. Similar to the industry, also the email service provider can affect the email deliverability in both directions – positive or negative. In this comparison, CampaignMonitor is better than Moosend.

Provider	Emails Sent	Emails Inbox	Emails Spam	Emails Lost	Inbox (%)	Spam (%)	Lost (%)
Gmail	50844 50756	39015 38198	10057 10620	1757 1911	76.73 % 75.26 %	19.78 % 20.92 %	3.46 % 3.77 %
Outlook Mail	50599 51425	39533 39197	9375 10288	1679 1920	78.13 % 76.22 %	18.53 % 20.01 %	3.32 % 3.73 %
Yahoo Mail	50860 50937	40714 39933	8574 9281	1527 1713	80.05 % 78.40 %	16.86 % 18.22 %	3.00 % 3.36 %
AOL Mail	50322 50620	40253 39657	8472 9200	1574 1736	79.99 % 78.34 %	16.84 % 18.17 %	3.13 % 3.43 %
Mail.com	50639 50226	41184 39960	7985 8614	1448 1642	81.33 % 79.56 %	15.77 % 17.15 %	2.86 % 3.27 %
Yandex Mail	50804 50685	39995 39053	9135 9783	1661 1829	78.72 % 77.05 %	17.98 % 19.30 %	3.27 % 3.61 %
GMX Mail	50110 50867	40652 40433	8019 8816	1412 1578	81.13 % 79.49 %	16.00 % 17.33 %	2.82 % 3.10 %
Zoho Mail	50797 50625	41638 40623	7763 8419	1398 1531	81.97 % 80.24 %	15.28 % 16.63 %	2.75 % 3.02 %
ProtonMail	51461 50226	42307 40498	7833 8220	1328 1476	82.21 % 80.63 %	15.22 % 16.37 %	2.58 % 2.94 %
Custom Mail	50124 49970	41684 40709	7102 7771	1316 1472	83.16 % 81.47 %	14.17 % 15.55 %	2.63 % 2.95 %
iCloud Mail	11368 11397	8888 8844	1970 2103	498 479	78.18 % 77.60 %	17.33 % 18.45 %	4.38 % 4.20 %
Tuta	11435 11622	9535 9548	1539 1700	346 365	83.38 % 82.15 %	13.46 % 14.63 %	3.03 % 3.14 %
Juno.com	10970 11284	9208 9337	1431 1562	327 343	83.94 % 82.75 %	13.04 % 13.84 %	2.98 % 3.04 %

Compare CampaignMonitor with other providers

Compare the email deliverability of CampaignMonitor with other providers.