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CampaignMonitor Email Deliverability Report for the year 2020 (January)

In this email deliverability report for CampaignMonitor (January 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 7.850 emails were sent with CampaignMonitor. A total of 5.488 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.204 emails ended up in the spam folder. 158 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
ActiveCampaign 7.6125.837
(76.68 %) 		1.692
(22.23 %) 		83
(1.09 %)
AWeber 7.8015.887
(75.46 %) 		1.820
(23.33 %) 		94
(1.20 %)
GetResponse 8.5226.413
(75.25 %) 		1.999
(23.46 %) 		110
(1.29 %)
Klick-Tipp 7.9975.807
(72.61 %) 		2.120
(26.51 %) 		70
(0.88 %)
CleverReach 7.8965.690
(72.06 %) 		2.066
(26.17 %) 		140
(1.77 %)
CampaignMonitor 7.8505.488
(69.91 %) 		2.204
(28.08 %) 		158
(2.01 %)
Clever Elements 8.0585.607
(69.58 %) 		2.323
(28.83 %) 		128
(1.59 %)
Constant Contact 8.1655.600
(68.59 %) 		2.298
(28.14 %) 		267
(3.27 %)
ConvertKit 8.0055.463
(68.24 %) 		2.307
(28.82 %) 		235
(2.94 %)
Mailify 8.5055.794
(68.12 %) 		2.542
(29.89 %) 		169
(1.99 %)
HubSpot 8.0635.482
(67.99 %) 		2.447
(30.35 %) 		134
(1.66 %)
MailerLite 8.3325.536
(66.44 %) 		2.603
(31.24 %) 		193
(2.32 %)
Newsletter2Go 8.2455.457
(66.19 %) 		2.703
(32.78 %) 		85
(1.03 %)
Moosend 8.0685.220
(64.70 %) 		2.703
(33.50 %) 		145
(1.80 %)
SendPulse 8.3795.334
(63.66 %) 		2.963
(35.36 %) 		82
(0.98 %)
SendInBlue 7.9344.972
(62.67 %) 		2.708
(34.13 %) 		254
(3.20 %)
Mailjet 8.4145.127
(60.93 %) 		3.136
(37.27 %) 		151
(1.79 %)
Rapidmail 7.4394.373
(58.78 %) 		2.905
(39.05 %) 		161
(2.16 %)
Benchmark Email 7.9224.656
(58.77 %) 		3.008
(37.97 %) 		258
(3.26 %)
MailChimp 7.8914.526
(57.36 %) 		3.175
(40.24 %) 		190
(2.41 %)
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CampaignMonitor email deliverability providers comparison 2020 (January)
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Email deliverability rates for CampaignMonitor and other providers comparison

69.91 % of 7.850 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 28.08 % of all emails were moved from the email providers to the spam folder after successful delivery. 2.01 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
ActiveCampaign 76.68 %
(5.837) 		22.23 %
(1.692) 		1.09 %
(83)
AWeber 75.46 %
(5.887) 		23.33 %
(1.820) 		1.20 %
(94)
GetResponse 75.25 %
(6.413) 		23.46 %
(1.999) 		1.29 %
(110)
Klick-Tipp 72.61 %
(5.807) 		26.51 %
(2.120) 		0.88 %
(70)
CleverReach 72.06 %
(5.690) 		26.17 %
(2.066) 		1.77 %
(140)
CampaignMonitor 69.91 %
(5.488) 		28.08 %
(2.204) 		2.01 %
(158)
Clever Elements 69.58 %
(5.607) 		28.83 %
(2.323) 		1.59 %
(128)
Constant Contact 68.59 %
(5.600) 		28.14 %
(2.298) 		3.27 %
(267)
ConvertKit 68.24 %
(5.463) 		28.82 %
(2.307) 		2.94 %
(235)
Mailify 68.12 %
(5.794) 		29.89 %
(2.542) 		1.99 %
(169)
HubSpot 67.99 %
(5.482) 		30.35 %
(2.447) 		1.66 %
(134)
MailerLite 66.44 %
(5.536) 		31.24 %
(2.603) 		2.32 %
(193)
Newsletter2Go 66.19 %
(5.457) 		32.78 %
(2.703) 		1.03 %
(85)
Moosend 64.70 %
(5.220) 		33.50 %
(2.703) 		1.80 %
(145)
SendPulse 63.66 %
(5.334) 		35.36 %
(2.963) 		0.98 %
(82)
SendInBlue 62.67 %
(4.972) 		34.13 %
(2.708) 		3.20 %
(254)
Mailjet 60.93 %
(5.127) 		37.27 %
(3.136) 		1.79 %
(151)
Rapidmail 58.78 %
(4.373) 		39.05 %
(2.905) 		2.16 %
(161)
Benchmark Email 58.77 %
(4.656) 		37.97 %
(3.008) 		3.26 %
(258)
MailChimp 57.36 %
(4.526) 		40.24 %
(3.175) 		2.41 %
(190)
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CampaignMonitor email deliverability rates providers comparison 2020 (January)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Home & Garden, Other, Pets, Food & Drink and Clothing resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Health, Finance, Job & Career and Sport & Fitness.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Home & Garden 5764401261076.39 %21.88 %1.74 %
Other 5624191321174.56 %23.49 %1.96 %
Pets 5494081281374.32 %23.32 %2.37 %
Food & Drink 6134501501373.41 %24.47 %2.12 %
Clothing 6414701581373.32 %24.65 %2.03 %
Elektronics 5423811511070.30 %27.86 %1.85 %
Entertainment 5133581441169.79 %28.07 %2.14 %
Cosmetics & Beauty 6184311741369.74 %28.16 %2.10 %
Sport & Fitness 6664631891469.52 %28.38 %2.10 %
Job & Career 6814691991368.87 %29.22 %1.91 %
Finance 7194682361565.09 %32.82 %2.09 %
Health 6173992061264.67 %33.39 %1.94 %
Dating 5533322111060.04 %38.16 %1.81 %
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CampaignMonitor email deliverability by category 2020 (January)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, Zoho Mail and Mail.com. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 6374751501274.57 %23.55 %1.88 %
Zoho Mail 7845721961672.96 %25.00 %2.04 %
Mail.com 7635481991671.82 %26.08 %2.10 %
AOL Mail 8826312331871.54 %26.42 %2.04 %
Yahoo Mail 8185802211770.90 %27.02 %2.08 %
ProtonMail 6934911891370.85 %27.27 %1.88 %
Yandex Mail 7315072101469.36 %28.73 %1.92 %
GMX Mail 8225642411768.61 %29.32 %2.07 %
Outlook Mail 8585692721766.32 %31.70 %1.98 %
Gmail 8625512931863.92 %33.99 %2.09 %
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CampaignMonitor email deliverability by email service provider 2020 (January)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

No references or resources found.