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CampaignMonitor Email Deliverability Report for the year 2023 (June)

In this email deliverability report for CampaignMonitor (June 2023), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 6.808 emails were sent with CampaignMonitor. A total of 5.751 emails were delivered to the recipient's main mailbox. Of all emails sent, 846 emails ended up in the spam folder. 211 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
CleverReach 6.7405.779
(85.74 %) 		753
(11.17 %) 		208
(3.09 %)
ActiveCampaign 6.7075.740
(85.58 %) 		750
(11.18 %) 		217
(3.24 %)
GetResponse 6.6295.660
(85.38 %) 		769
(11.60 %) 		200
(3.02 %)
Klick-Tipp 6.7445.746
(85.20 %) 		793
(11.76 %) 		205
(3.04 %)
Mailjet 6.8405.800
(84.80 %) 		827
(12.09 %) 		213
(3.11 %)
CampaignMonitor 6.8085.751
(84.47 %) 		846
(12.43 %) 		211
(3.10 %)
HubSpot 7.0365.905
(83.93 %) 		887
(12.61 %) 		244
(3.47 %)
Moosend 6.7445.547
(82.25 %) 		933
(13.83 %) 		264
(3.91 %)
Rapidmail 6.7345.521
(81.99 %) 		940
(13.96 %) 		273
(4.05 %)
ConvertKit 6.7995.549
(81.61 %) 		1.006
(14.80 %) 		244
(3.59 %)
MailChimp 6.8185.555
(81.48 %) 		1.006
(14.76 %) 		257
(3.77 %)
Benchmark Email 6.7285.475
(81.38 %) 		976
(14.51 %) 		277
(4.12 %)
AWeber 6.8565.563
(81.14 %) 		1.039
(15.15 %) 		254
(3.70 %)
Mailify 6.9615.628
(80.85 %) 		1.041
(14.95 %) 		292
(4.19 %)
SendInBlue 6.8965.560
(80.63 %) 		1.042
(15.11 %) 		294
(4.26 %)
Constant Contact 6.8055.372
(78.94 %) 		1.134
(16.66 %) 		299
(4.39 %)
MailerLite 6.7215.244
(78.02 %) 		1.162
(17.29 %) 		315
(4.69 %)
SendPulse 6.8385.320
(77.80 %) 		1.193
(17.45 %) 		325
(4.75 %)
Clever Elements 6.9375.364
(77.32 %) 		1.253
(18.06 %) 		320
(4.61 %)
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CampaignMonitor email deliverability providers comparison 2023 (June)
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Email deliverability rates for CampaignMonitor and other providers comparison

84.47 % of 6.808 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 12.43 % of all emails were moved from the email providers to the spam folder after successful delivery. 3.10 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
CleverReach 85.74 %
(5.779) 		11.17 %
(753) 		3.09 %
(208)
ActiveCampaign 85.58 %
(5.740) 		11.18 %
(750) 		3.24 %
(217)
GetResponse 85.38 %
(5.660) 		11.60 %
(769) 		3.02 %
(200)
Klick-Tipp 85.20 %
(5.746) 		11.76 %
(793) 		3.04 %
(205)
Mailjet 84.80 %
(5.800) 		12.09 %
(827) 		3.11 %
(213)
CampaignMonitor 84.47 %
(5.751) 		12.43 %
(846) 		3.10 %
(211)
HubSpot 83.93 %
(5.905) 		12.61 %
(887) 		3.47 %
(244)
Moosend 82.25 %
(5.547) 		13.83 %
(933) 		3.91 %
(264)
Rapidmail 81.99 %
(5.521) 		13.96 %
(940) 		4.05 %
(273)
ConvertKit 81.61 %
(5.549) 		14.80 %
(1.006) 		3.59 %
(244)
MailChimp 81.48 %
(5.555) 		14.76 %
(1.006) 		3.77 %
(257)
Benchmark Email 81.38 %
(5.475) 		14.51 %
(976) 		4.12 %
(277)
AWeber 81.14 %
(5.563) 		15.15 %
(1.039) 		3.70 %
(254)
Mailify 80.85 %
(5.628) 		14.95 %
(1.041) 		4.19 %
(292)
SendInBlue 80.63 %
(5.560) 		15.11 %
(1.042) 		4.26 %
(294)
Constant Contact 78.94 %
(5.372) 		16.66 %
(1.134) 		4.39 %
(299)
MailerLite 78.02 %
(5.244) 		17.29 %
(1.162) 		4.69 %
(315)
SendPulse 77.80 %
(5.320) 		17.45 %
(1.193) 		4.75 %
(325)
Clever Elements 77.32 %
(5.364) 		18.06 %
(1.253) 		4.61 %
(320)
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CampaignMonitor email deliverability rates providers comparison 2023 (June)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Clothing, Other, Home & Garden, Food & Drink and Elektronics resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Finance, Job & Career, Dating, Sport & Fitness and Cosmetics & Beauty.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 520452501886.92 %9.62 %3.46 %
Other 49943358886.77 %11.62 %1.60 %
Home & Garden 535462591486.36 %11.03 %2.62 %
Food & Drink 519446551885.93 %10.60 %3.47 %
Elektronics 494424571385.83 %11.54 %2.63 %
Pets 570488651785.61 %11.40 %2.98 %
Entertainment 515435631784.47 %12.23 %3.30 %
Health 538454721284.39 %13.38 %2.23 %
Cosmetics & Beauty 499420631684.17 %12.63 %3.21 %
Sport & Fitness 555467751384.14 %13.51 %2.34 %
Dating 516425731882.36 %14.15 %3.49 %
Job & Career 531429792380.79 %14.88 %4.33 %
Finance 517416772480.46 %14.89 %4.64 %
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CampaignMonitor email deliverability by category 2023 (June)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are ProtonMail, GMX Mail and Custom Mail. The delivery rates were worst for the email providers Outlook Mail, Gmail and Yandex Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
ProtonMail 689603731387.52 %10.60 %1.89 %
GMX Mail 614535671287.13 %10.91 %1.95 %
Custom Mail 684594702086.84 %10.23 %2.92 %
Zoho Mail 692588792584.97 %11.42 %3.61 %
Mail.com 735624892284.90 %12.11 %2.99 %
AOL Mail 686574931983.67 %13.56 %2.77 %
Yahoo Mail 690576912383.48 %13.19 %3.33 %
Yandex Mail 674554942682.20 %13.95 %3.86 %
Gmail 642527922382.09 %14.33 %3.58 %
Outlook Mail 702576982882.05 %13.96 %3.99 %
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CampaignMonitor email deliverability by email service provider 2023 (June)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

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