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CampaignMonitor Email Deliverability Report for the year 2020 (September)

In this email deliverability report for CampaignMonitor (September 2020), there are, among other things, depth details on the deliverability of emails in comparison with other providers and how good the delivery rates in the numerous industries and with different email providers are.

Email deliverability for CampaignMonitor and other providers comparison

A total of 8.243 emails were sent with CampaignMonitor. A total of 5.789 emails were delivered to the recipient's main mailbox. Of all emails sent, 2.330 emails ended up in the spam folder. 124 emails were lost on the way to the recipients.

ProviderEmails SentEmails InboxEmails SpamEmails Lost
AWeber 8.1786.410
(78.38 %) 		1.674
(20.47 %) 		94
(1.15 %)
GetResponse 8.4626.597
(77.96 %) 		1.776
(20.99 %) 		89
(1.05 %)
CleverReach 8.4406.459
(76.53 %) 		1.825
(21.62 %) 		156
(1.85 %)
Moosend 7.8945.718
(72.43 %) 		2.022
(25.61 %) 		154
(1.95 %)
Clever Elements 8.2435.940
(72.06 %) 		2.202
(26.71 %) 		101
(1.23 %)
HubSpot 8.0505.770
(71.68 %) 		2.145
(26.65 %) 		135
(1.68 %)
MailChimp 8.1825.775
(70.58 %) 		2.218
(27.11 %) 		189
(2.31 %)
CampaignMonitor 8.2435.789
(70.23 %) 		2.330
(28.27 %) 		124
(1.50 %)
ConvertKit 7.9335.563
(70.12 %) 		2.182
(27.51 %) 		188
(2.37 %)
Mailjet 8.3895.818
(69.35 %) 		2.440
(29.09 %) 		131
(1.56 %)
Constant Contact 8.0765.562
(68.87 %) 		2.319
(28.71 %) 		195
(2.41 %)
Klick-Tipp 8.0425.535
(68.83 %) 		2.407
(29.93 %) 		100
(1.24 %)
Benchmark Email 8.7565.954
(68.00 %) 		2.520
(28.78 %) 		282
(3.22 %)
Rapidmail 8.4165.701
(67.74 %) 		2.602
(30.92 %) 		113
(1.34 %)
Mailify 8.3015.550
(66.86 %) 		2.590
(31.20 %) 		161
(1.94 %)
MailerLite 7.3604.828
(65.60 %) 		2.390
(32.47 %) 		142
(1.93 %)
ActiveCampaign 8.3275.413
(65.01 %) 		2.756
(33.10 %) 		158
(1.90 %)
SendPulse 8.6945.514
(63.42 %) 		3.049
(35.07 %) 		131
(1.51 %)
SendInBlue 7.7774.820
(61.98 %) 		2.711
(34.86 %) 		246
(3.16 %)
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CampaignMonitor email deliverability providers comparison 2020 (September)
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Email deliverability rates for CampaignMonitor and other providers comparison

70.23 % of 8.243 emails sent with CampaignMonitor ended up in the recipient's main mailbox. 28.27 % of all emails were moved from the email providers to the spam folder after successful delivery. 1.50 % of all emails sent did not reach the recipients.

ProviderInbox (%)Spam (%)Lost (%)
AWeber 78.38 %
(6.410) 		20.47 %
(1.674) 		1.15 %
(94)
GetResponse 77.96 %
(6.597) 		20.99 %
(1.776) 		1.05 %
(89)
CleverReach 76.53 %
(6.459) 		21.62 %
(1.825) 		1.85 %
(156)
Moosend 72.43 %
(5.718) 		25.61 %
(2.022) 		1.95 %
(154)
Clever Elements 72.06 %
(5.940) 		26.71 %
(2.202) 		1.23 %
(101)
HubSpot 71.68 %
(5.770) 		26.65 %
(2.145) 		1.68 %
(135)
MailChimp 70.58 %
(5.775) 		27.11 %
(2.218) 		2.31 %
(189)
CampaignMonitor 70.23 %
(5.789) 		28.27 %
(2.330) 		1.50 %
(124)
ConvertKit 70.12 %
(5.563) 		27.51 %
(2.182) 		2.37 %
(188)
Mailjet 69.35 %
(5.818) 		29.09 %
(2.440) 		1.56 %
(131)
Constant Contact 68.87 %
(5.562) 		28.71 %
(2.319) 		2.41 %
(195)
Klick-Tipp 68.83 %
(5.535) 		29.93 %
(2.407) 		1.24 %
(100)
Benchmark Email 68.00 %
(5.954) 		28.78 %
(2.520) 		3.22 %
(282)
Rapidmail 67.74 %
(5.701) 		30.92 %
(2.602) 		1.34 %
(113)
Mailify 66.86 %
(5.550) 		31.20 %
(2.590) 		1.94 %
(161)
MailerLite 65.60 %
(4.828) 		32.47 %
(2.390) 		1.93 %
(142)
ActiveCampaign 65.01 %
(5.413) 		33.10 %
(2.756) 		1.90 %
(158)
SendPulse 63.42 %
(5.514) 		35.07 %
(3.049) 		1.51 %
(131)
SendInBlue 61.98 %
(4.820) 		34.86 %
(2.711) 		3.16 %
(246)
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CampaignMonitor email deliverability rates providers comparison 2020 (September)
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Email deliverability by category

The delivery of the emails with CampaignMonitor in the categories Clothing, Other, Food & Drink, Home & Garden and Pets resulted in the best delivery rates. In contrast, the worst delivery rates were achieved for categories Dating, Finance, Health, Job & Career and Entertainment.

CategoryEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Clothing 6264731421175.56 %22.68 %1.76 %
Other 6675021541175.26 %23.09 %1.65 %
Food & Drink 5924441381075.00 %23.31 %1.69 %
Home & Garden 632474149975.00 %23.58 %1.42 %
Pets 6344711521174.29 %23.97 %1.74 %
Elektronics 527371149770.40 %28.27 %1.33 %
Sport & Fitness 6664671891070.12 %28.38 %1.50 %
Cosmetics & Beauty 5663951611069.79 %28.45 %1.77 %
Entertainment 631440182969.73 %28.84 %1.43 %
Job & Career 690481200969.71 %28.99 %1.30 %
Health 669434226964.87 %33.78 %1.35 %
Finance 689441239964.01 %34.69 %1.31 %
Dating 654396249960.55 %38.07 %1.38 %
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CampaignMonitor email deliverability by category 2020 (September)
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Email deliverability by email service provider

According to the test results, the three best email providers for highest delivery rates with CampaignMonitor are Custom Mail, Yahoo Mail and Zoho Mail. The delivery rates were worst for the email providers Gmail, Outlook Mail and GMX Mail.

ProviderEmails SentEmails InboxEmails SpamEmails LostInbox (%)Spam (%)Lost (%)
Custom Mail 7155321701374.41 %23.78 %1.82 %
Yahoo Mail 8005802081272.50 %26.00 %1.50 %
Zoho Mail 8816362331272.19 %26.45 %1.36 %
AOL Mail 9116512471371.46 %27.11 %1.43 %
ProtonMail 8305932241371.45 %26.99 %1.57 %
Mail.com 9076482451471.44 %27.01 %1.54 %
Yandex Mail 7044892041169.46 %28.98 %1.56 %
GMX Mail 9156272771168.52 %30.27 %1.20 %
Outlook Mail 7394942331266.85 %31.53 %1.62 %
Gmail 8415392891364.09 %34.36 %1.55 %
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CampaignMonitor email deliverability by email service provider 2020 (September)
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All email deliverability reports for CampaignMonitor

All available email deliverability reports for CampaignMonitor.

CampaignMonitor badges for website

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References and Resources

Further resources and references for CampaignMonitor.

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